The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods.
BID Program Spotlight: Summer Plantings
Have you noticed some changes on the Flatiron Public Plazas this week? The BID's landscaping team A. Bulfamante Landscaping has been hard at work, filling the 148 planters with new summer flowers, including victoria blue salvia, lantana, petunia, coleus, ipomoea, balcon geraniums, and hibiscus. They are also replacing trees that are dead or severely damaged after the long, hard winter.
Next, the team will be working in the Park Avenue South Median Malls to remove plants that did not survive the harsh winter. Soon you will see dragon wing-leafed begonias, rose-colored impatiens, coleus, and salvia in the middle of Park Avenue South from 21st Street to 28th Street.
Later this week, the BID's 164 tree pits will change from purple and white pansies to red dragon wing-leafed begonia, and the BID's 38 hanging flower baskets will be filled with white begonias.
To learn more about the BID's Streetscape and Public Improvement programs, click here.
New Neighbor: The Clocktower
After much anticipation, The Clocktower restaurant, located on the second floor of The New York EDITION, is now open. The restaurant takes its name from the Metropolitan Life Clock Tower that was once home to the Metropolitan Life Insurance Company.
The Clocktower is a collaboration between Stephen Starr and British Michelin-starred chef and restaurateur Jason Atherton. The restaurant is Chef Atherton's first outpost across the Atlantic and Starr Restaurant's second restaurant in the Flatiron District; Upland was their first.
The Clocktower embodies The New York EDITION’s philosophy of casual elegance and provides an all-day dining destination. The restaurant, designed by David Rockwell, is composed of three dining rooms that together seat up to 90 guests, a billiards room, and a bar. The menu features seasonally-inspired contemporary cuisine with British sensibilities and will feature a variety of dishes ranging from twists on traditional British fare to updated takes on more classic dishes. The bar serves up both classic and contemporary cocktails, a diverse selection of wines, and local and global beers.
Breakfast is served daily from 6:30 a.m. to 10:30 a.m. Lunch is served daily from 11:30 a.m. to 3:00 p.m. Dinner hours are Sunday to Wednesday from 5:30 p.m. to 10:00 p.m. and Thursday to Saturday 5:30 p.m. to 11:00 p.m.
The Clocktower, 5 Madison Avenue, corner of 24th Street, (212) 413-4300.
Image via Eater NY.
May News Roundup
May was an exciting month in the Flatiron District – new business openings, major real estate deals, and the return of Shake Shack in Madison Square Park. Below is a collection of notable news articles from the last month.
Small Business Owners' Night
Small Business First is a multi-agency initiative aimed at reducing the burden of regulation on small businesses by making it easier for business owners to comply with the City’s rules and to interact with the City through increased education and support services, as well as improvements to the City’s regulatory environment.
The Department of Buildings welcomes small business owners to its "Small Business Owners' Night" every Tuesday from 4:00 p.m. – 7:00 p.m. in each of its borough offices. Staff from the Department of Buildings and the Department of Small Business Services will be available to provide information, answer questions, and link business owners to needed resources.
During the weekly Small Business Owners' Night, New Yorkers can obtain:
Manhattan Borough Office
New York, NY 10007
For additional information about Small Business Owners' Night, click here.
For more information about Small Business First, click here.
New Neighbor: Sweaty Betty
On Tuesday, May 19th, Sweaty Betty, a British women's active wear brand, opened their third US boutique on Fifth Avenue in the Flatiron District, noting that the area is "an ideal location for a spot of the city’s much-loved act of ‘sweatworking’."
Sweaty Betty designs and creates premium active wear for women and ensures that styles meets performance whether for a quick yoga class or a long evening run. Sweaty Betty's purpose is "to inspire women to find empowerment through fitness." While getting settled in their new neighborhood, NYC roadshow manager Lauren Lorow visited some of the Flatiron District's best destinations, see her full list of favorites on the Sweaty Betty blog!
Sweaty Betty offers two free in-store classes each week: barre on Mondays from 7:30 p.m. to 8:30 p.m. and yoga on Wednesdays from 9:00 a.m. to 10:00 p.m. If you can't make it in-store, Sweaty Betty also offers classes online.
Sweaty Betty opened their first storefront location in 1998 in Nottinghill, London, UK. The store was sandwiched between a pawn shop and a 24-hour convenience store. Since then, the company has come a long way with more than 40 boutiques in the United Kingdom and three boutiques in the United States.
Hours are Monday through Saturday 10:00 a.m. to 7:00 p.m. and Sunday 11:00 a.m. to 6:00 p.m.
Sweaty Betty, 168 Fifth Avenue, between 21st and 22nd Streets, (917) 639-3376.
New Neighbor: Flying Tiger Copenhagen
Flying Tiger Copenhagen celebrated their first New York City and US store with a grand opening at their Flatiron District Flagship location on Saturday, May 16th. The Danish design brand was founded in Copenhagen in 1995 and is known for its fun, quirky, and ever-changing assortment of Danish design products.
New items are added to the store every two weeks and also change seasonally to reflect the time of year. Though you will still see their signature themes of mustaches and hearts in regular rotation, they will be frequently reimagined with new design concepts.
Flying Tiger is owned by the Danish company Zebra A/S. Flying Tiger is the North American and Asian name for the international retail chain Tiger, which has over 425 locations 27 countries. Tina Kanter, the brand's Managing Director, is spearheading the expansion in the US and recently said, “I look forward to introducing Flying Tiger to the US market.” Founder of Tiger Lennart Lajboschitz added, “We are thrilled to partner with Tina to open our first US store in New York City; 2015 is going to be a great year for our brand.” Why Flatiron? They said "Flatiron District in New York City is a lot like Flying Tiger, quirky, always fresh and with something for everyone."
The 5,000 square foot Flatiron Flagship store offers a variety of items including home, accessories, stationary, toys, electronics, gadgets, snacks and more, all at affordable prices. Are you wondering how affordable is affordable? According to a recent Racked article, "90% of Tiger's products cost less than $15."
Hours are Monday through Saturday 10:00 a.m. to 8:00 p.m. and Sunday 11:00 a.m. to 6:00 p.m.
Flying Tiger Copenhagen, 920 Broadway, corner of 21st Street, (212) 777-1239.
27 West 24th Street
New York, NY 10010
©2015 Flatiron 23rd Street Partnership. Site designed with love in the Flatiron District by RDA