Thanks to Al Doyle from Touro College for teaching us all about game design & #doodlematic - what a great way to start our #TechTuesday classes!
#SummerinFlatiron #FlatrionNY
Thanks to Al Doyle from Touro College for teaching us all about game design & #doodlematic - what a great way to start our #TechTuesday classes! . #SummerinFlatiron #FlatrionNY . . . .
8 hrs ago
Sun’s out 🌞, plaza umbrellas up ⛱ #WeekendMood #DiscoverFlatiron
📸:  <a target="_blank" href="">@thewilliamanderson</a>
Sun’s out 🌞, plaza umbrellas up ⛱ #WeekendMood #DiscoverFlatiron . 📸: @thewilliamanderson
5 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111World Cup 2018 - Where to Watch in Flatiron

World Cup 2018 - Where to Watch in Flatiron

The 2018 FIFA World Cup Russia is here and New York City has caught the fever! The United States did not qualify for this year's World Cup so adopt another team and enjoy the camaraderie at these Flatiron outposts where you can eat, drink, and catch each match.

The 40/40 Club6 West 25th Street, 212-832-4040

Enjoy a game at this upscale American sports bar and lounge on one of its four extra large (165-inch) state-of-the-art video walls. 40/40 Club is opening early and extending happy hour deals to cover the matches. 

Bounce Sporting Club, 55 West 21st Street, 212-675-8007

This 4,000 square-foot sports lounge is packed with flat screens ideal for viewing the World Cup and serves up tasty twists on standard bar food. 

Belgian Beer Café220 Fifth Avenue, 212-575-2337

Celebrate the World Cup with an authenmtic beer hall experience that makes you feel like you are in Europe. At this Belgian bar and bistro, every single beer is served in its own proper glass, and all food items are made with beer. 

BXL Zoute, 50 West 22nd Street, 646-692-9282

BXL Zoute is perfect for those rooting for the Belgian national football team. Belgian waffles will be on the menu for all early afternoon matches.

The Churchill Tavern, 45 East 28th Street, 646-476-8419

Cheer on England at this two-story tavern offering the best of British and local craft beer, and traditional English fare. 

Flatiron Hall, 38 West 26th Street, 646-790-3200 

This brewpub crafting unique beers and cocktails will have World Cup matches playing on all screens through the July 15th final. 

Grey Bar and Restaurant43 West 26th Street, 212-532-2643

Watch every match surrounded by multiple televisions at this chic sports tavern offering elevated pub food with sophisticated drinks. 

Storehouse, 69 West 23rd Street, 212-243-8898

This two-story Irish sports bar offers comfort food, brews, and each match will play live on large projector screens.

Photo Credit: Manhattan Sideways of BXL Zoute

111Flatiron Foodies: Maman's Banana Lavendar Cornmeal Waffles

Flatiron Foodies: Maman's Banana Lavendar Cornmeal Waffles

Located at 22 West 25th Street, Maman Nomad ('mother' in French) is a melding of founding partners Benjamin Sormonte and Elisa Marshall's fondest childhood kitchen memories combined with their mutual passion for delivering quality food with a warm, artful setting.

Chef Tawni, executive chef at Maman Nomad, shares a sweet breakfast favorite, Banana Lavendar Cornmeal Waffles, for this month's Flatiron Foodies.

Banana Lavendar Cornmeal Waffles

Serves: 2


  • 2 bananas
  • 2 cups all purpose flour
  • 1 cup cornmeal
  • 1 TB baking powder
  • 1/3 cup brown sugar
  • 1/2 TSP salt
  • 2 cups milk, whole or non-dairy
  • 3 TBL sunflower or olive oil
  • 2 eggs
  • 2 TSP vanilla extract
  • 1/4 TSP cinnamon
  • dried lavendar for sprinking, if desired


  • Place bananas, with the peel, on a parchment-lined cookie sheet or casserole dish, roast at 400 degrees until black (usually about 15 minutes). Set aside to let cool to room temperature.
  • Combine all dry ingredients in a large bowl, and set aside.
  • In an electric mixer with the whisk attachment, add the cooled bananas (discard peels), and mix on medium-low until broken up; add milk, oil, eggs, and vanilla extract and mix on medium until combined. Once combined, add dry ingredients one cup at a time. Mix to combine, and scrape down the sides once.
  • Heat your waffle iron to 250 degrees (or Level 5 on Cuisinart waffle makers), and spray with oil. Place five ice cream scoops of batter onto the iron, close, and cook until light golden brown.
  • Turn the waffles onto a cookie sheet and place in the over while cooking the remainder of the batter. 
  • Serve immediately with vanilla whipped mascarpone, sliced bananas, seasonal fruit, toasted or candied walnuts, and a sprinkle of dried lavendar. And, don't forget the pure maple syrup!
  • Note: Any leftover waffles can be stored in the freezer in an air-tight freezer bag. Bake for six minutes at 450 degrees to serve.

Pictured above: Maman's Banana Lavendar Cornmeal Waffles (Photo Credit: Victoria Morris)

Pictured below: Chef Tawni, Executive Chef, Maman Nomad (Photo Credit: Esther Laseur)


1112018 Annual Meeting & Community Reception Recap

2018 Annual Meeting & Community Reception Recap

The Flatiron/23rd Street Partnership Business Improvement District (BID) celebrated 12 years of service at its Annual Meeting & Community Reception on Wednesday, June 6th by noting the transformation of the neighborhood into a destination for property owners, businesses, residents, and visitors from around the globe.

“Many of you here tonight deserve our thanks for your commitment to making this a strong, vibrant neighborhood,” said BID Executive Director Jennifer Brown, highlighting the diversity of sectors that continues to keep the district on the cutting-edge of innovation.

The event featured a presentation by Geoffrey Newman, General Partner and Owner of Fotografiska, the world’s leading meeting place dedicated to contemporary photography in Stockholm, Sweden. Mr. Newman discussed plans for its first global location in the Flatiron District at 281 Park Avenue South. Fotografiska New York will be hosting events and open houses leading up to their grand opening in Spring 2019.

The annual meeting, which drew nearly 200 attendees, featured remarks from Manhattan Borough President Gale Brewer, New York City Councilmember Carlina Rivera, and NYPD 13th Precinct Commanding Officer, Deputy Inspector Steven M. Hellman.

The BID elected members to its Board of Directors, approved the FY 2019 budget, and presented a series of awards. BID Board Chairman Gregg Schenker and Jennifer Brown presented the annual Partnership Award to the National Museum of Mathematics (MoMath), and the Chairman's Award to Michael Cohen of Colliers International.

Outstanding Service Awards were presented to Matar Ndiaye and Ousmane Sarr of the BID's Clean Team, and to Scott Kimmins, who serves as the Flatiron/23rd Street Partnership’s Director of Operations. Jennifer Brown, in surprising Kimmins with the award, said, “He spends much of his day in the field, you can see him out there coordinating and communicating with such a broad array of people…He does this with finesse and the utmost commitment to our mission, which, simply put, is to make this a great place to work, live, and visit.”

Additionally, the BID presented Greening the District Awards to 225 Fifth Avenue Condominium, ATCOCon Edison, Meringoff Properties, Rockrose Development Corp., Touro College/NYSCAS, Tiffany & Co., and The NoMad Hotel for their generous support in beautifying Flatiron’s streetscape.

The program was followed by a cocktail reception catered by local favorite Merakia on the rooftop of 200 Fifth Avenue. See photos from the Annual Meeting & Community Reception here.

Photo Credit: Angelito Jusay Photography

111Mark Your Calendars for This Year's Tech Tuesday Lineup (June 19th - August 7th)

Mark Your Calendars for This Year's Tech Tuesday Lineup (June 19th - August 7th)

Since 2012, the BID, in partnership with General Assembly, has offered tech education classes to the public in the warm-weather months. On Tuesday evenings from June 19th through August 7th, classes will be held on the Flatiron South Public Plaza (Broadway between 22nd and 23rd Streets). This year, instructors hail from the following local institutions and businesses: General Assembly, Baruch College Division of Continuing and Professional Studies, ThoughtMatter, and Touro Graduate School of Technology.

Tuesday, June 19, 2018

Draw. Snap. Play. Doodlematic with Touro College Graduate School of Technology

Everyone’s talking about gaming, but how does it really work? See for yourself at a workshop on game design presented by the Touro College Graduate School of Technology (GST). From drawing your idea on paper to programming competitive digital games for tablets, participants will learn to create games that can teach, entertain and engage.

Professor Al Doyle, Chair of the Multimedia & Web Design Program at Touro GST, an expert in teaching with technology in schools, colleges, and museums, will conduct this workshop using the popular app, Doodlematic. The one-hour workshop is open to beginners and advances learners alike. Professor Doyle will feature examples created by Touro’s graduate students, and enable you to find out if game design is the right career for you. 

Instructor: Professor Al Doyle

RSVP here

Tuesday, June 26, 2018

Define Before Being Defined: Top Strategies to Build a Balanced Personal Digital Brand with Baruch College - Continuing and Professional Studies

To succeed in today’s digital marketplace you need a strong personal brand that represents you and your business. Join communication industry expert, author, educator and connected networker, Trish Rubin, as she shares strategic tips to define, create, and deliver a leading personal and professional brand that powers your real-time and online presence. Gain the results that communicate a consistent brand personality Face-to-Face and on your chosen digital channels. Set a goal and learn tactics for sharing your most authentic self. Build a balanced professional presence that communicates your unique brand value to your audience in the analog and digital world.

Instructor: Trish Ruin

RSVP here

Tuesday, July 3, 2018

Intro to Coding with General Assembly

Meet the programming languages that power the web, and write your first line of code.

Step into the world of web development with General Assembly. During our introductory workshop, explore the building blocks of the web — HTML and CSS — and learn how you can apply these programming languages to develop your own simple sites. By writing your own lines of code, you’ll:

  • Get a closer look at how the developer community and many different fields benefit from coding knowledge.
  • Learn how HTML and CSS function together to form the backbone of the web.
  • Cover key coding terms and principles.
  • Develop a custom, working web page from scratch.

RSVP here

Tuesday, July 10, 2018

Plan, Manage & Execute Complex Technology Projects with Touro College Graduate School of Technology

In today’s world, IT security projects are a priority for most corporations and organizations. The need for qualified Project Team Members and Project Managers has never been higher.

This workshop lead by Professor Bill Muskopf, MSPM, PMP®, Certified ITIL Expert, Certified Agile Practitioner, and Certified Risk Professional, will highlight the skills required to properly plan, manage and execute complex IT projects.

Attendees will be shown how they can acquire these skills and become one of the most sought-after resources in the job market today.

Instructor: Bill Muskopf

RSVP here

Tuesday, July 17, 2018

Intro to Project Management with General Assembly

Learn the keys to driving product success.

Step into the world of product management with General Assembly. During our introductory workshop, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing, designing, and improving products. Plus:

  • Discover the role and responsibilities of a product manager.
  • Survey today’s product management landscape and its career opportunities.
  • Walk through the fundamentals of the product management process including storyboarding, identifying risks and assumptions, and more.
  • Apply what you’ve learned to design a basic minimum viable product (MVP).

RSVP here

Tuesday, July 2, 2018

Intro to Data Analytics with General Assembly

Data drives decisions; are you part of the conversation around data?

Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. This workshop will put you in the driver’s seat to understand, analyze, and interpret data so you too can join the data conversation.

In this hands-on introductory workshop, you’ll learn to ask the right questions of your data, while learning basic analytic functionality in Google Sheets. Your newfound data analytic skills will be applied to real-world datasets, allowing you to develop recommendations based on your findings.

RSVP here

Tuesday, July 31, 2018

Millenniheirs with ThoughtMatter

Companies are still learning how to talk to a new generation, and despite increasingly convoluted and unreliable research about millennials, we can all agree on the fact that connecting with them is a top priority. “Millenniheirs” is a fresh look at those under 35 through the standpoint of the world they are inheriting. How can companies start using the power of design to elevate content even as complex as consumer behavior research? In this session, ThoughtMatter will uncover the need to capture and comprehend this generation as real people (not target markets) in a fun and visually exciting way.

You will learn:
  • How people under 35 think about the impact of their purchases
  • Why millennials are looking for a personal experience with products and brands
  • The importance of design thinking in consumer behavior research

ThoughtMatter is a New York-based design and branding studio that focuses on work in the social impact, education and cultural space. They recently completed a comprehensive research project on millennials in partnership with qualitative research group Verbate.

Instructor: Jessie McGuire 

RSVP here

Tuesday, August 7, 2018

Civic Engagement: Why Design Matters with ThoughtMatter

Designers have the unique ability to translate and clarify—a superpower that is more vital than ever as more and more people look for ways to step off the civic sidelines and get involved in the public sphere. Join ThoughtMatter for a discussion about the tactics and tools that designers can use to help their fellow Americans better understand the processes that shape society, from local communities to the nation as a whole.

Instructors: Wednesday Krus and Je-Eun Lee

RSVP here

111Wellness Wednesdays on the Flatiron South Plaza This Summer (June 20th - August 8th)

Wellness Wednesdays on the Flatiron South Plaza This Summer (June 20th - August 8th)

Join the Flatiron/23rd Street Partnership for Wellness Wednesdays, eight weeks of free fitness classes taught in partnership with local fitness studios. Classes begin Wednesday, June 20th and run through Wednesday, August 8th with each class scheduled from 6 pm - 7 pm. The Flatiron District is home to numerous studious offering a wide variety of exercise activities and classes.

Wednesday, June 20th: barre + cardio with Exhale

The best of both worlds, this guaranteed-to-make-you-sweat session spends half its time on cardio-centric exercises like punches, twists, and mountain climbers before moving to barre moves to tone your thighs, glutes, and core. It’s a high-energy, sweaty, full-body workout! Sneakers suggested, mat is optional.  

RSVP for barre + cardio here. Download the release and waiver form for this class here.

Wednesday, June 27th: STRENGTH with Uplift Studios

STRENGTH is 45-minutes of time-based fatigue for every muscle group, interspersed with two tabata-style, high-intensity interval sections. The goal is to lift the heaviest weights you can, using the best possible form, in a given amount of time. The results: improved muscular endurance, better posture, better total body definition, better metabolic performance, increased interest in strength training. Strength is appropriate for beginners, enthusiasts, athletes, pre/post natal women, women over fifty, and injured clients. SHOES REQUIRED.

RSVP for STRENGTH here. Download the release and waiver form for this class here.

Wednesday, July 4th: No Class

Happy 4th of July!

Wednesday, July 11th: bodē Flow Yoga with bodē NYC

Open Level: A vigorous and fun flow series that develops strength and improves range of motion of the entire body. Postures are threaded together for a smooth transition from one to the next, with a strong emphasis on breath control and alignment.

RSVP for bodē Flow here. Download the release and waiver form for this class here.

Wednesday, July 18th: Zumba with New York Health & Racquet Club

A dynamic fitness program–including Caribbean & Latin rhythms.

RSVP for Zumba here. Download the release and waiver form for this class here.

Wednesday, July 25th: Kickboxing with Tiger Schulmann

Tiger Schulmann’s kickboxing class will not only teach you kickboxing for fitness, but the proper technique to prevent injury and provide a higher quality, professional workout. Techniques focus on strikes with hands, feet, elbows, knees, and blocking, while you burn fat and build muscle, gain energy, increase flexibility and endurance. Please bring yoga mats for post-workout stretches.

RSVP for Kickboxing here. Download the release and waiver form for this class here.

Wednesday, August 1st: Vinyasa Yoga with New York Health & Racquet Club 

Yoga with an emphasis is on linking breath with movement, strength, and form.

RSVP for Vinyasa Yoga here. Download the release and waiver form for this class here.

Wednesday, August 9th: HOT HIIT with bodē NYC

HOT HIIT is a training system that combines High-Intensity Interval Training (HIIT), muscle toning, and cardio in a room heated to approximately 100 degrees. This practice burns fat and creates long, lean muscle mass with rapid results. It strengthens your core, improves circulation, and increases flexibility.

HOT HIIT is performed on a yoga mat. All movements are low impact, which protects your joints and muscles from the pounding of other exercises like running and jumping.

RSVP for HOT HIIT here. Download the release and waiver form for this class here.

Wellness Wednesday fitness classes take place from 6 pm to 7 pm on the Flatiron South Public Plaza, on Broadway between 22nd and 23rd Streets. The BID will provide a small supply of yoga mats on a first come, first served basis. Participants are encouraged to bring their own mat. Classes are free and open to the public, but are subject to change due to weather. Follow @FlatironNY on Twitter for updates. 

These fitness classes are part of Flatiron Summer Series, a series of free community programming for the neighborhood, by the neighborhood, including free tech education classes on Tech Tuesdays, free fitness classes on Wellness Wednesdays, and nostalgic games and performances on Throwback Thursdays. For a full list of free classes, activities, and entertainment on the Flatiron Public Plazas, visit

*All participants must fill out and sign the release and waiver in order to participate. Participants under the age of 18 must have a parent or guardian sign the release and waiver. Please bring a printed copy of your signed release and waiver to the registration table prior to class. There will be additional release and waiver forms on site.

1112018 Summer Series Throwback Thursday Lineup

2018 Summer Series Throwback Thursday Lineup

The Flatiron/23rd Street Partnership Business Improvement District (BID) brings nostalgic fun to the Flatiron North Public Plaza on Throwback Thursdays. The event series will run Thursday, June 22nd through Thursday, August 9th in the Plaza on the north side of 23rd Street between Broadway and Fifth Avenue. 

The BID organizes a play station with giant games, board games, and cornhole; it is free and open to the public beginning at 11 am.

Local performance venues and arts studios, including The Center for Book Arts and Fujifilm Wonder Photo Shop, join in on the fun to provide free cultural education and entertainment from 12 pm to 2 pm on select Thursdays. At 6 pm each Thursday, local musicians will entertain passersby on the Plaza.

Continuing this year, the BID is partnering with Eataly and Shake Shack for "Summer Sweets" with complimentary servings of Eataly's Gelato on June 21st, Shake Shack's Frozen Custard at "Mid-Summer Scoops" on July 19th, and and Eataly's Mini Cannoli on August 9th. Each tasting* begins at 6 pm.

Here is the full schedule of Throwback Thursdays for Summer 2018:

For more information, please visit

*While supplies last