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It's been a busy lunch at  <a target="_blank" href="http://instagram.com/eisenbergsnyc">@eisenbergsnyc</a>since 1929! #Flatiron  #LoveYourLocalNYC
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It's been a busy lunch at @eisenbergsnycsince 1929! #Flatiron #LoveYourLocalNYC
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What a difference a day makes!  Special thanks to the #Flatiron Clean Team for keeping the #plaza paths cleared and salted!
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What a difference a day makes! Special thanks to the #Flatiron Clean Team for keeping the #plaza paths cleared and salted!
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About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Vote for One Book, One New York

Vote for One Book, One New York

New Yorkers are invited to cast their vote by February 28 for one of five books for One Book, One New York, a citywide initiative to bring New Yorkers together around one literary piece. Voting is taking place online and at digital kiosks on subway platforms. Each of the book’s publishers have donated 4,000 copies to over 200 library branches in the five boroughs.

Organized by the Mayor’s Office of Media and Entertainment and BuzzFeed, the contest’s book titles include: Americanah by Chimamanda Ngozi Adichie, Between the World and Me by Ta-Nehisi Coates, The Sellout by Paul Beatty, The Brief Wondrous Life of Oscar Wao by Junot Díaz, and A Tree Grows in Brooklyn by Betty Smith. The winning author will be invited for a special conversation at the Stephen A. Schwarzman Building in June, and NYPL branches will organize events in the coming months. Books are available for purchase in the City's independent bookstores including the Flatiron District’s own Rizzoli Bookstore.

111February News Roundup

February News Roundup

The month of February brought not only warmer weather and the first signs of spring to the Flatiron District, but also media attention highlighting neighborhood restaurants, residential real estate developments, and new commercial tenants. Stay up to date with the latest news with the BID’s monthly roundup of notable highlights.

  • February was another exciting month for neighborhood foodies as a pair of Flatiron dining destinations announced major makeovers. Eataly recently announced that its upscale restaurant Manzo will close for renovations this month, and will debut in late March with an overhauled design, a butchering room, and a new menu and cocktail list (Eater New York). Iconic neighborhood restaurant Eleven Madison Park will also be undergoing major changes in 2017. The restaurant announced earlier this month that it will be closing for renovation on June 9, and hopes to debut a new dining room and revised menu in mid-September (The New York Times).
  • AEG Live is the newest company to call the Flatiron District home as it recently signed a 15-year, 28,128-square-foot lease at 53 West 23rd Street. The concert promotion company will occupy the entire fifth floor of the 12-story building (Commercial Observer).
  • In the 2016 Flatiron: Where Then Meets Now report, we highlighted the planned and active real estate developments that are reshaping the neighborhood’s residential real estate market. Construction at the Madison Square Park Tower at 45 East 22nd Street is nearing completion as the 83-unit building is now entirely clad in its glass curtain wall façade. The first group of building residents are slated to move into the 65-story skyscraper later this year (Curbed New York). The 133-unit luxury condominium development at 121 East 22nd Street is another project that is creating buzz around the neighborhood. In a profile in The New York Times, developer David von Spreckelsen of Toll Brothers City Living discussed how the building’s design reflects the character of the Flatiron District.
  • The Flatiron District was recently featured in The New York Times’ “Living In” series. In the article, several neighborhood stakeholders, including BID Executive Director Jennifer Brown, explained what makes the Flatiron District such a vibrant and unique place to live. 
  • Earlier this month, DNAinfo named the BID’s Historic Flatiron District Walking Tour one of its top “Nine Things To Do in Your Manhattan Neighborhood This Weekend”. The free 90-minute walking tour meets every Sunday at 11:00 a.m. at the southwest corner of Madison Square Park, at Broadway and 23rd Street.

Rendering of 121 East 22nd Street via Toll Brothers City Living

111Baruch College Ranks #1 in Social Mobility

Baruch College Ranks #1 in Social Mobility

Baruch College ranked #1 out of more than 900 colleges nationally in CollegeNET’s annual Social Mobility Index (SMI) for the second year in a row.

For the past three years, CollegeNET has been ranking four-year higher education institutions throughout the U.S. according to how effectively they enroll students with low-income backgrounds and graduate them into promising careers.

High SMI rankings - such as Baruch College’s #1 placement - means that “a college is contributing in a responsible way to solving the dangerous problem of economic immobility in our country.”

“Since its founding, Baruch College been a gateway to economic opportunity for historically underserved students. Today, the College is consistently praised on a growing roster of social mobility indices that evaluate an institution’s ability to place low-income and minority students on the path to financial security and professional success,” said Mitchel B. Wallerstein, Ph.D., president of Baruch College. “Consider that more than 31 percent of Baruch students come from households that earn $20,000 or less, and in 2015, Baruch graduates earned an average salary of nearly $50,000 per year. Moreover, 84 percent of them graduated with no student loan debt. That represents life-changing opportunity for generations of deserving students.”

Baruch College’s #1 SMI ranking with CollegeNET adds to the College’s growing roster of rankings and recognitions that focus on value, student debt, and return on investment. 

For more information on Social Mobility at Baruch College, click here

111Valentine's Day Neighborhood Guide

Valentine's Day Neighborhood Guide

Looking to get creative on Valentine's Day? Check out our Neighborhood Guide for Valentine's Day. The Guide features classes and workshops, gifts, flower shops, stationery stores, and spas that will make this Valentine's Day extra special. Please contact businesses directly for more information.

For a list of neighborhood restaurants offering special menus and events this Valentine's Day, view our Flatiron District Valentine's Day Dining Guide.

Classes and Workshops

Athleta, 126 Fifth Avenue, on the corner of 18th Street, (212) 929-0512.

Celebrate Valentine’s Day with a healthy heart all day long with one of Athleta’s complimentary fitness classes!

Eataly, 200 Fifth Avenue, between 23rd and 24th Street, (212) 539-0205.

La Scuola at Eataly will open its doors to Valentine’s Day diners with a 4-course meal featuring Italian aphrodisiacs. Diners will observe the chef as she prepares each course, and will make new friends around the Scuola’s communal table.

N.Y. Cake, 56 West 22nd Street, between Fifth and Sixth Avenue, (212) 675-2253.

French pastries are on the menu this Valentine’s Day at the New York Cake Academy. Learn how to make a Mont Blanc in a mason jar and the subtle touches to give your dessert flair, like chestnut cream, meringues, and more.


Desserts and Baking Supplies

Lady M, 1178 Broadway, between Fifth Avenue and Broadway, (212) 452-2222.


Maison Kayser, 921 Broadway, corner of 21st Street, (212) 979-1600.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 229-2560.

Paris Baguette, 303 Park Ave South, on the corner of 23rd Street, (212) 677-0404.

N.Y. Cake, 56 West 22nd Street, between Fifth and Sixth Avenue, (212) 675-2253.

Whisk, 933 Broadway, between 21st and 22nd Street, (212) 477-8680.


Gifts

Rizzoli Bookstore, 1133 Broadway, on the corner of 26th Street, (212) 759-2424.

For nearly fifty years, Rizzoli Bookstore has been widely considered one of the foremost independent booksellers in America specializing in illustrated books on architecture, interior design, fashion, photography, cookery, and the fine and applied arts, as well as literature, and foreign language books. 

DAVIDsTEA, 688 Sixth Avenue, between 21st and 22nd Streets, (212) 229-0002.

Share a mood-boosting tea with your loved one from DAVIDsTEA. Valentine’s Day themed gifts include loose leaf mixes, heart shaped infusers, and heart-print mugs.

L’Atelier du Chocolat, 59 West 22nd Street, between Sixth and Fifth Avenues, (212) 243-0033.

Bring a sweet surprise to your Valentine’s Day date with a boxed chocolate set from L’atelier du Chocolat. Chef Eric Girerd, master chocolatier and supplier to the Ritz-Carlton, offers an array of chocolate creations, all made with at least 72% cocoa.

L'Occitane en Provence, 170 Fifth Avenue, corner of 22nd Street, (212) 206-8860.

Choose a curated gift basket of hand creams, oils, and soaps, or design your own at L'Occitane's experiential store in the Flatiron District.

Rituals, 172 Fifth Avenue, corner of 22nd Street, (646) 918-7383.

Whether it's gemstones, scented oils, candles, hand cream or body mist, find all the right items to make your home a sanctuary this Valentine's Day.


Flower Shops

Blooming Affairs, 925 Broadway, between 21st and 22nd Streets, (212) 262-0004.

Flower You, 122 East 25th Street, between Park Ave South and Lexington, (212) 477-1037.

Park Avenue Floratique, 226 5th Fifth Avenue, corner of 27th Street, (212) 447-6310.

Putnam & Putnam at Club Monaco, 160 Fifth Avenue, corner of 21st Street, (917) 671-6847.


Stationery Stores

Fujifilm Wonder Photo Shop, 176 Fifth Avenue, corner of 22nd Street, (929) 239-4262

Papyrus, 655 Avenue of the Americas, between 20th and 21st Streets, (212) 355-1880.

Papyrus, 940 Broadway, between 22nd and 23rd Streets, (212) 228-2877.

Memories New York, 206 Fifth Avenue, corner of 25th Street, (212) 252-0030.


Spas

Bellagio Nail & Spa, 10 East 23rd Street, between Broadway and Madison Avenue, (212) 505-6100.

Dyanna Spa, 40 East 21st Street, between Broadway and Park Avenue South, (212) 995-2355.

Essential Therapy Spa, 122 East 25th Street, between Park Avenue South and Lexington Avenue, (212) 777-2325.

Heyday, 1130 Broadway, between 25th and 26th Street, (646) 869-3601.

Living Fresh Mens Spa, 44 West 22nd Street, between Sixth and Fifth Avenues, (212) 366-9080.

Lord & Whisper Skin Care Spa, 19 West 21st Street, between Sixth and Fifth Avenues, (718) 623-2100.

Modrn Sanctuary, 12 West 27th Street, corner of Broadway, (212) 675-9355.

O’Live Organic Spa, 112 East 23rd Street #302, between Park Avenue South and Lexington Avenue, (646) 798-2309.

Queen Jane Day Spa, 37 East 28th Street (Lower Level), between Madison and Park Avenue South, (212) 684-4548.

111Flatiron District Super Bowl Guide

Flatiron District Super Bowl Guide

Whether you are rooting for the Patriots or Falcons in Super Bowl 51, you will want to enjoy the game with the perfect food, drinks, and company. To help you plan for Sunday’s big game the Flatiron BID has put together a list of local dining options and events for this year’s Super Bowl, taking place on Sunday, February 5th. Please contact restaurants directly for more information.

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300.

Join 230 FIFTH for their annual Super Bowl Party! Watch the game on large projector screens, while you enjoy a beer and wine open bar from 6:00 to 9:00 p.m. and a buffet from 7:00 to 9:00 p.m. Advance tickets are $50 per person, $60 at the door.

40/40 Club, 6 West 25th Street, corner of Broadway, (212) 832-4040.

In addition to a $75 open bar from 6:00 to 9:00 p.m., the 40/40 Club also has a variety of table packages available for groups of 4, 6, 8, 10, or 20. Group packages start at $450 and include buckets of beer, food platters, and at least one bottle of liquor. The 40/40 Club is also taking reservations for stadium seating and VIP rooms.

Belgian Beer Café NoMad, 220 Fifth Avenue, corner of 26th Street, (212) 575-2337.

Belgian Beer Café will be offering its happy hour specials all day this Sunday for the big game. Happy hour specials include $1 oysters, $6 well drinks, and $2 off draft beers.

Blue Smoke, 116 East 27th Street, between Park Avenue South and Lexington Avenue, (212) 447-7733.

Spice up your Super Bowl party with Blue Smoke’s signature wings. Choose from Blue Smoke’s Smoked Alabama White Wings or Red Clay Hot Wings. 40 wings for $50 or 100 wings for $100.

Dos Caminos, 373 Park Avenue South, between 27th and 26th Streets, (212) 294-1000.

Dos Caminos has everything you need for a memorable Super Bowl party. The Game Time Party Box includes guacamole & tortilla chips, Cholula Hot Wings, Loaded Smoked Chicken Nachos, Chipotle BBQ Pulled Pork Sliders, Chocolate Chip Cookies, and Prickly Pear Margarita Mix. The Game Time Party Box is $175 and serves 10 people. Available for take-out or delivery.

Eataly, 200 Fifth Avenue, between 24th and 23rd Streets, (212) 229-2560.

Just because you will be watching American football doesn’t mean you can’t snack Italian style! Eataly’s salumi and formaggi platters are curated by expert mongers and feature a selection of cheeses and cured meats, accompanied by bread, breadsticks, fruit, mostrada, and olives. Platters feed between 10-15 and start at $80. Orders must be placed by 2:00 p.m. on Saturday, February 4th.

Hill Country Barbecue, 30 West 26th Street, between Sixth Avenue and Broadway, (212) 255-4544.

Join Hill Country for the Super Bowl, or let them bring their delicious Texas BBQ to you with packages available for take-out, pick-up, or delivery. Choose from a variety of delicious sliders, chips & dips, and chili rubbed wings. Orders must be placed at least 24 hours in advance.

Oxido, 18 West 23rd Street, between Sixth and Fifth Avenues, (212) 256-1072.

Stay home for the big game and let Oxido cater your Super Bowl party. Oxido’s wide array of catering packages can serve up to 10 people and range from $90 to $150. The classic, El Jefe combo package includes everything you need to make your own tacos including your choices of entrees, two proteins, rice & beans, cheese, sour cream, guacamole, lettuce, chips, and your choice of two salsas.

The Peoples Improv Theatre, 123 East 24th Street, between Park Avenue South and Lexington Avenue, (212) 563-7488.

Join the PIT for Super Bowl Sunday, where they be offering happy hour prices the entire night for all drinks plus free pizza, chips, and salsa for all patrons. The PIT will also be hosting a free potluck during the game where attendees can bring a dish to share.

Slate, 54 West 21st Street, between Sixth and Fifth Avenues, (212) 989-0096.

With over 40 HDTV’s and a 13-foot jumbotron, Slate is the perfect place for you and your friends to catch the big game. Slate is also offering special VIP packages that include beer, liquor, and wing platters. VIP packages range from $350 to $1000.

Society Billiards, 10 East 21st Street, between Fifth Avenue and Broadway, (212) 420-1000.

Society Billiards is now taking reservations to book tables to watch this year’s Super Bowl. You can even pre-order beer buckets and food platters so that your food and drinks are waiting for you upon arrival.

Tres Carnes, 688 Sixth Avenue, corner of 22nd Street, (212) 989-8737.

Tres Carnes is currently offering 20% of all Super Bowl catering orders. Catering packages include a taco bar with your choice of two smoked meats, yellow or green rice, pinto or blackeyed-black beans, pico, salsas, pickled onions, radishes, cotija cheese, and crema.

Flatiron District Businesses: Have a Super Bowl promotion that we are missing? Email us at info (at) flatironbid.org!

Image via Dos Caminos.

111Valentine's Day Dining in the Flatiron District

Valentine's Day Dining in the Flatiron District

The Flatiron District is your destination to get in the mood for Valentine’s Day. With Michelin starred chefs, bold fusion restaurants, and one-of-a-kind skyline views, you can choose to have an intimate dinner or have fun with family and friends. Please contact restaurants directly for reservations and additional information.

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300.

Enjoy some of the city’s finest skyline views at 230 FIFTH by reserving your table for bottle service on Valentine’s Day. Reservations start at $130 for champagne service, and includes seating.

Almond12 East 21st Street, between Broadway and Park Avenue South, (212) 228-7557.

Reserve your table at Almond, where the chef will be serving a locally sourced 4-course blood orange-inspired menu, along with a full a la carte menu available.

Black Barn, 19 East 26th Street, between Fifth and Madison Avenues, (212) 265-5959.

At Black Barn, a specially curated gift awaits each couple that dines on Valentine’s Day. The chef’s six course menu is available for $195 per guest and includes wine pairing.

BLT Prime, 111 East 22nd Street, between Park Avenue South and Lexington Avenue, (212) 995-8500.

Choose from BLT Prime's a la carte Valentine's Day specials, or make it a three-course prix fixe for $95. Special dishes include a duo of foie, wagyu filet and lobster, a cauliflower risotto, and chocolate cream pie for dessert.

Bo's Kitchen & Bar Room, 6 West 24th Street, between Broadway and Sixth Avenue, (212) 234-2373.

It’s a showdown between angels and devils at Bo’s this Valentine’s Day. Enjoy live music by Vanessa Trouble with the angels upstairs, and music from Activation Trio downstairs in the devil’s den. Bo’s will be serving up champagne specials, and dinners for two, featuring whole branzino and tomahawk steak.

Chop-Shop II, 41 West 24th Street, between Sixth and Fifth Avenues, (646) 964-5672.

Chop-Shop II will be offering a special 7 dish tasting menu for $45 per person, including a glass of prosecco or blood orange Bellini.

Eataly, 200 Fifth Avenue, between 24th and 23rd Streets, (212) 937-8910.

At Eataly, there is more than one way to treat your special someone this Valentine’s Day. Try a unique tasting tour of Eataly on the Vino e Cioccolato circuit. You will be led to explore 12 stations that feature different wine and chocolate pairings. If you're looking for an intimate dinner for two, consider the five-course menu at Manzo, available from February 10 through February 14. If you're looking for a unique rooftop experience, reserve the five-course prix-fixe at Baita, Eataly's rooftop pop-up restaurant. Baita will be entirely candlelit for Valentine's Day.

Giorgio’s of Gramercy, 27 East 21st Street, between Broadway and Park Avenue South, (212) 477-0007.

Order from Giorgio’s seasonal menu or choose from Valentine’s Day specials like a paella for two, a seafood trio of lobster, clams, and oysters, or surf and turf.

Harding’s, 32 East 21st Street, between Sixth and Fifth Avenues, (212) 600-2105.

Harding’s will be serving its acclaimed Americana themed menu, featuring local favorites like pan-seared snapper, steak frites, handmade strigoli pasta, and more. Enjoy Harding’s handcrafted cocktails and cozy atmosphere while you dine.

ilili, 236 Fifth Avenue, between 28th and 27th Streets, (212) 683-2929.

Enjoy a complimentary glass of Laurent Perrier Brut with ilili’s prix fixe menu, featuring Lebanese specialties such as fattoush, scallop with cherries and lemon, or dry aged NY strip in thyme. The menu is served at $125 per person.

Italienne, 19 West 24th Street, between 5th and 6th Avenues, (212) 600-5139

One of the newest dining establishments in the Flatiron District, Italienne will be offering a 5-course prix fixe menu for $125. Featuring culinary traditions from the French-Italian border, Italienne’s Valentine’s Day menu features a scallop crudo, wild mushroom fettucine, Mediterranean sea bass, and thoughtful desserts.

Kat & Theo, 5 West 21st Street, between Sixth and Fifth Avenues, (212) 380-1950.

Relax in Kat & Theo’s old-world-meets-new-world design with your loved one as you enjoy a four course menu, featuring lobster tagliatelle, smoked scallop, or cured foie gras. For $150, savor Kat & Theo’s unique approach to New American cuisine, conceptualized by Chef David Fisher.

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696.

Reserve a table to indulge in La Pecora Bianca’s succulent four-course menu designed by Chef Simone Belli. The $75 prix fixe includes dishes such as butter-poached lobster, fried oysters, and steak tartare.

L&W Oyster Bar, 254 Fifth Avenue, corner of 28th Street, (212) 203-7772.

Delight in L&W Oyster Bar’s $60 prix-fixe menu, featuring a seafood tower, snow crab tagliatelle, lobster pig-in-a-blanket, and more. Or, if mix-and-match is more your style, L&W will also be serving its classic a la carte menu.

Park Avenue Winter, 360 Park Avenue South, corner of 26th Street, (212) 951-7111.

Park Avenue Winter serves only the best that each season has to offer. On Valentine’s Day, Park Avenue Winter will be offering its ever-changing seasonal menu.

Raymi, 43 West 24th Street, between Sixth and Fifth Avenues, (212) 929-1200.

Acclaimed Peruvian kitchen and pisco bar Raymi will be offering a $55 three-course pre-fixe menu, featuring its popular ceviche, grilled whole fish, and other regional specialties.

Sarabeth’s, 381 Park Avenue South, corner of 27th Street, (212) 335-0093.

Sarabeth’s will be offering its a la carte menu with Valentine’s Day specials, including lobster bisque, red snapper crudo, and a port wine short rib, among other homemade dishes.

TEISUI, 246 Fifth Avenue, corner of 28th Street, (917) 388-3596.

This year, don’t let booked out restaurants prevent you from celebrating Valentine’s Day. At TEISUI, couples are invited to enjoy their Valentine’s Day dinner from February 10th through February 18th. The $95 prix-fixe menu features TEISUI’s innovative Japanese fare, as well as a complimentary glass of sparkling wine. 

Image via Eataly