Prize Wheel is spinning! Our #FlatironReflection launch party is underway! Stop by the plaza until 8 for hot chocolate, small bites, jazz music and Flatiron Reflection! ๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰ #discoverflatiron
Prize Wheel is spinning! Our #FlatironReflection launch party is underway! Stop by the plaza until 8 for hot chocolate, small bites, jazz music and Flatiron Reflection! ๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰ #discoverflatiron
4 days ago
Thank you to Nina Del Rio &  <a target="_blank" href="">@1067litefm</a>for having our Executive Director, Jennifer Brown on Get Connected this morning.

We discussed tomorrow's "23 Days of Flatiron Cheer" launch event - and the unveiling of our art installation #FlatironReflection.

Copy & paste to listen:
Thank you to Nina Del Rio & @1067litefmfor having our Executive Director, Jennifer Brown on Get Connected this morning. We discussed tomorrow's "23 Days of Flatiron Cheer" launch event - and the unveiling of our art installation #FlatironReflection. Copy & paste to listen:
5 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Flatiron District Thanksgiving Dining Guide

Flatiron District Thanksgiving Dining Guide

Leave the cooking to the Flatiron District professionals this Thanksgiving! Below is a list of local dining options for Thanksgiving Day. Please contact restaurants individually for reservations and more information.

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300

230 FIFTH will serve a Thanksgiving Day Buffet from 11 am to 9 pm. The buffet will include a turkey carving station plus all of your favorite Thanksgiving sides and desserts. The buffet is $52 for adults and $30 for children.

Almond, 12 East 22nd Street, between Park Avenue South and Broadway, (212) 228-7557

Almond will lovingly prepare your Thanksgiving turkey, sides, apps, and desserts, with easy heating and cooking directions to go along. Some of the available menu items include pasture-raised turkey, butternut squash soup, braised collards with sherry gastrique, and apple crumb pie. Almond’s full Thanksgiving catering package serves 8-12 people for $600.

Black Barn, 19 East 26th Street, between Fifth Avenue and Madison Avenue, (212) 265-5959

Black Barn will be serving delicious American classics with a seasonal touch in honor of Thanksgiving. Black Barn’s Thanksgiving prix fixe menu includes three family-style appetizers, followed by the main course and five side dishes for everyone to share. Thanksgiving entrees include roasted turkey and braised thigh, beef tenderloin with red wine sauce, and seared branzino with grapes and chanterelles. Dinner is $85 for adults and $35 for children under 12.

BLT Prime, 11 East 22nd Street, between Lexington Avenue and Park Avenue South, (212) 228-7557

Reservations are open for BLT Prime’s three-course Thanksgiving Day dinner. Featured entrees include roasted turkey with chestnut-sausage stuffing and grenadine-infused cranberry sauce, dry-aged roasted prime rib with caramelized onion bread pudding, and arctic char with brussels sprouts and kohlrabi. Dinner is $82 for adults and $40 for children under 12.

The Churchill Tavern, 45 East 28th Street, between Park Avenue South and Madison Avenue, (646) 476-8419

The Churchill Tavern is accepting reservations for Thanksgiving dinner. The Churchill will be serving an a la carte menu, including family favorites like roast Vermont turkey with stuffing giblet gravy, traditional roast beef with Yorkshire puddings, and lamb lollipops with mint sauce. The Churchill will be open regular hours on Thanksgiving.

Eleven Madison Park, 11 Madison Avenue, between 24th and 25th Streets, (212) 229-0905

The recently-renovated Eleven Madison Park will be serving Chef Daniel’s take on Thanksgiving. The four-course Thanksgiving dinner is $245 person (add $135 for wine pairing). Reservations are now open from 12 pm to 8:30 pm.

Harding’s, 32 East 21st Street, between Broadway and Park Avenue South, (212) 600-2105

Join Harding’s for a Thanksgiving feast like no other! Harding’s is currently accepting reservations for seatings from 3 pm to 7 pm. Enjoy a three-course prix fixe menu featuring items like slow roasted turkey, roasted butternut squash soup, and Mississippi mud cake. Dinner is $59 for adults and $29 for children.

Hill Country Barbecue Market, 30 West 26th Street, between Broadway and Sixth Avenue, (212) 255-4544

Hill Country is offering a Texas-sized Thanksgiving feast on Thanksgiving Day from 11:30 am to 7 pm. Bring the whole family for pit-smoked turkey, Hill Country’s signature barbecue, and all the traditional Thanksgiving sides and desserts. The football games will be on too! Everything on the Thanksgiving Day menu is also available for pick-up. You can order a la carte, or order the Rancher's Feast which serves eight to ten guests and includes turkey, gravy, cornbread, your choice of four sides, and a pie.

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929

Join ilili this Thanksgiving to indulge in Lebanese-Mediterranean flavors with a four-course prix fixe menu. This year’s Thanksgiving menu offerings include heritage turkey with country gravy, classic mashed potatoes with herbs & crispy onions, yams with halva, veal bacon stuffing, and your choice of apple or pecan pie. Dinner is $68 for adults and $35 for children. A-la-carte menu items will also be available.

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696

La Pecora Bianca will be offering a $75 four-course prix fixe menu on Thanksgiving Day from 12 pm to 10pm. Menu offerings include butternut graminga with chestnuts and pancetta, root vegetable salad, roasted turkey with wild mushroom stuffing and cranberry salsa, and pumpkin cheesecake.

Le Coq Rico, 30 East 20th Street, between Broadway and Park Avenue South, (212) 267-7426

The Thanksgiving prix fixe dinner menu at Le Coq Rico features duck foie gras terrine, turkey consomme and black truffle ravioli, stuffed heritage turkey with sides, and a gingerbread caramelized apple tart. Dinner is $90 per person. Wine pairings are also available for an additional $50 per person.

The NoMad Restaurant, 1170 Broadway, corner of 28th Street, (212) 796-1500

The restaurant inside The NoMad Hotel will be offering a special three-course menu for Thanksgiving 2017. Special Thanksgiving entrees include foie gras torchon, bone marrow-crushed beef, and roasted turkey with butternut squash. $155 per person and $65 for children.

Park Avenue Autumn, 360 Park Avenue South, corner of 26th Street, (212) 951-7111

In celebration of their favorite holiday, Park Avenue Autumn will be offering a special three-course Thanksgiving menu from 12 pm to 8 pm.Special Thanksgiving entrees include roasted turkey with spiced cranberry and sausage stuffing, venison chop with wild huckleberries and spiced parsnip, and Nova Scotia halibut with charred leeks and pickled cabbage. Dinner is $89 for adults and $39 for children.

Roki Le Izakaya, 12 West 21st Street, between Fifth Avenue and Sixth Avenue, (646) 383-7654

Roki Le Izakaya will be open from 12:00 p.m. to 11:00 p.m. on Thanksgiving Day. In addition to their regular menu, Roki will be serving a special roast turkey ramen for $10.

Sarabeth’s Park Avenue South, 381 Park Avenue South, corner of 27th Street, (212) 335-0093

Sarabeth’s Park Avenue South will be offering a four-course prix fixe Thanksgiving menu from 2 pm to 9 pm. This year’s menu includes pan-seared crab cakes, beet and apple salad, free-range turkey with leek and sausage stuffing, pumpkin pie, and apple-cranberry crumble. $65 per person and $35 for children under 12.

The Smith NoMad, 1150 Broadway, corner of 27th Street, (212) 685-4500

Join The Smith for a Thanksgiving feast you won't soon forget. The three-course menu features a turkey platter and an array of Thanksgiving favorites to choose from. Dinner will be served from 1 pm to 9:00 pm. $65 per person.

Image via Hill Country  

111New Neighbor: Blu Dot

New Neighbor: Blu Dot

The very first Blu Dot store opened in SoHo in 2008. Back then they had far fewer designs and did not need as much space to show off their home decor. Now nearly ten years later they have a lot more work to share, and the Flatiron/23rd Street Partnership is thrilled they decided to open their new modern furniture flagship store in the NoMad area of the Flatiron District.

"We are excited to elevate our retail presence with this flagship store in the Flatiron District, which we see as a burgeoning design district," says the Blu Dot team. 

Blu Dot began with friends Maurice Blanks and John Christakos, who discovered in college a shared passion for art, architecture, and design. After gradating, they searched for modern design to furnish their first homes, but the things they could afford they didn't like, and the things they liked they couldn't afford. They figured they weren't alone. So, along with friend Charlie Lazor, the three of them - two architects and a sculptor - started Blu Dot in 1997, with the goal to bring good design to as many people as possible.

Located at the corner of 28th and Madison, the new 12,000 square-foot store features a barrel-vaulted customer lounge and a dedicated trade and contract client work area. This new store will showcase Blu Dot's continued desire to elevate the in-store experience, as they are quick to reassure customers that they will still have Twizzlers, solid tunes, and great people to make sure that everyone who visits has fun.

The Blu Dot flagship is open to the public Monday through Saturday 9:30 am to 6:30 pm, and Sunday noon to 5:00 pm. 

Blu Dot, 79 Madison Avenue, (646) 863-0252

111Flatiron Partnership and Van Alen Institute Announce Winning Holiday Installation Design: Flatiron Reflection

Flatiron Partnership and Van Alen Institute Announce Winning Holiday Installation Design: Flatiron Reflection

Last week at Celebrate Flatiron Partnerships, the Flatiron/23rd Street Partnership and Van Alen Institute announced Future Expansion’s Flatiron Reflection as the winner of the fourth annual Flatiron Public Plaza Holiday Design Competition. The holiday competition called for proposals from New York design firms for a temporary installation in the heart of the Flatiron District. Flatiron Reflection will be the centerpiece of the Partnership’s annual holiday program and a highly visible landmark in the district.

Flatiron Reflection is a publicly spirited space that encourages new experiences of the city, new modes of dwelling in the plaza, and new views of its context. A bundle of shimmering tubes creates a fragmented column at the scale of the public plaza. The fluted perimeter offers niches that can be occupied, while a panoramic central space opens out like a stage into the plaza. The conical interior form cuts out the visual noise of the city to isolate the image of the Flatiron Building and its neighbors on the skyline.

The project is designed to be experienced both up-close and from a distance. As you walk around it, the play of light, shadow, and reflection changes its appearance against the background of buildings and trees. From a distance, the folds create soft reflections that become clearer as you approach; Indistinguishable shapes sharpen into hazy impressions of familiar landmarks.

“We’re excited to be working with the Flatiron/23rd Street Partnership and Van Alen Institute to temporarily transform this spectacular site,” said Deirdre and Nicholas McDermott, principals of Future Expansion. “The installation is designed for three scales of experience: the deeply creased exterior makes spaces for individuals; the interior room offers an intimate panorama for small groups; and the north-facing wedge presents a platform toward the plaza. We hope that the installation opens new possibilities for interaction and experiences while reinforcing the pure public essence of the site.”

The installation will remain on view to the public on the Flatiron North Public Plaza at Broadway, Fifth Avenue, and 23rd Street through the holidays as part of the Partnership’s “23 Days of Flatiron Cheer” programming. Now in its sixth year, "23 Days of Flatiron Cheer" is made possible by generous donors Meringoff Properties (Presenting Sponsor), 212 Fifth Avenue and Sony Square NYC (Supporting Sponsors), and Porcelanosa (Contributing Sponsor).

The installation is permitted through NYC DOT Art and is open to the public daily, weather permitting, through January 1.

The closed-call competition began in June 2017, when the Flatiron/23rd Street Partnership and Van Alen Institute—a non-profit that organizes design competitions, public programs, and research to make cities better places—invited ten design and architecture firms to submit proposals. Invited firms were: BAS/Annie Barrett; Future Expansion; Hive Public Space; Khamsi, Marman and Borins; Kyle May, Architect; McEwen Studio; Practice; Schaum/Shieh; The Principals; and, Thread Collective. Eight submitted proposals.

A jury with expertise across the worlds of design and public art, including representatives from the Flatiron Partnership and Van Alen Institute’s board of trustees, reviewed the proposals.

“These installations have become a neighborhood tradition enjoyed by those who live, work, or visit Flatiron during the holiday season, and take part in our annual ’23 Days of Flatiron Cheer’ celebration,” said Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership. Flatiron Reflection most certainly will become a destination for people who already are in love with Flatiron—or are visiting our neighborhood for the first time. We are proud to partner with Van Alen Institute and Future Expansion, and invite all New Yorkers – and your holiday guests – to visit Flatiron this season!”

“This installation is the latest of four rewarding years of collaboration between Van Alen Institute and the Flatiron/23rd Street Partnership on the Flatiron Public Plaza Holiday Design Competition,” said David van der Leer, Executive Director of Van Alen Institute. “The initiative has become a valuable platform for launching new practices, a visible celebration of inventive, temporary designs that enliven public space during a chillier season, and an opportunity to understand how these spaces impact our minds and bodies.”

“It’s hard to believe that this is the fourth year that DOT Art has partnered with the Flatiron Partnership to activate the Flatiron plazas with specially commissioned holiday installations, said NYC DOT Assistant Commissioner of Design + Art + Wayfinding Wendy Feuer. “The glistening materials and choir-like sculptural formation will prompt passersby to engage with the art, while serving as a backdrop for festive programming throughout the holiday season.”

Download the full press release here.

To view each proposal, click here.

111New Neighbor: Thursday Boot Company

New Neighbor: Thursday Boot Company

The Flatiron/23rd Partnership is beyond pleased that the Flatiron District is home to the first ever Thursday Boot Company showroom. Predominantly an online retailer, the first brick and mortar Thursday Boots showroom found its Flatiron home on West 21st Street.

"I've lived in the area for almost seven years and am excited to have our corporate home in the district I call home," says Co-Founder Nolan Walsh. "Nothing is as inspiring as walking through Madison Square Park every day on the way to work. A central location with a vibrant community, we are so excited to call the Flatiron home. We're excited to keep meeting our neighbors and welcome you to stop by anytime!"

Thursday Boot Company was built out of boot frustration. Clunky work boots or delicate fashion boots? Cheap boots that fall apart after a few wears, or boots that were incredibly overpriced? The founders felt like these trade-offs were standard and expected when boot shopping. They started Thursday Boot Company to offer an alternative — high-quality boots at honest prices that could handle their busy lives in New York City.

Three years later, Thursday boots are worn in all 50 states and nearly 60 countries. What started as a "bootstrapped" passion project evolved into something truly special.

"Thursday is all about being ready for the unexpected. Officially a weekday, Thursday is also the unofficial start of the weekend. So no matter what you do for work, or where you go for fun, you can always stand confidently in your Thursdays. That is the mission behind every product we make. And yes, you can wear them Friday through Wednesday, too."

To experience Thursday Boots in person, swing by the new showroom in Flatiron. Whether you're looking for a new style or want to say hello, the team at Thursday Boots can help.

Thursday Boot Company showroom is open Monday through Friday 11am to 7pm, and Saturday 11am to 6pm. Closed on Sunday.

Thursday Boot Company, 48 West 21st Street, 6th Floor, (929) 352-1201

111October News Roundup

October News Roundup

The Flatiron District was as busy as ever in October. Noteworthy restaurants and bars received media attention, new tenants moved to the district, and Flatiron-based companies announced plans to lease additional office space in the district. Stay up-to-date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights, and be sure to get your tickets for Celebrate Flatiron Partnerships.

  • Iconic neighborhood restaurant Eleven Madison Park reopened its doors in the Flatiron District earlier this month after a months-long renovation. The revamped restaurant from co-owners Daniel Humm and Will Guidara features a redesigned interior, a new streamlined tasting menu, and an overhauled cocktail program (via Vogue). Even the clothing at Eleven Madison Park received an update, as Flatiron-based designer Todd Snyder created new custom suits for the restaurant’s servers (via GQ).
  • Eleven Madison Park wasn’t the only district business that made headlines this month, as The NoMad was named the best bar in North America on this year’s ranking of “The World’s 50 Best Bars” (via Eater NY). Also new in October, Parisian-inspired Doux Supperclub opened its doors at 59 West 21st Street. Doux features a café and bar, as well as a larger lounge space (via Gothamist).
  • New tenants continued to seek out Flatiron District office space in October. Coworking space provider Knotel announced that they signed a 10-year, 25,000 s/f lease at 55 West 21st Street (via Commercial Observer), while Scotland-based premium liquor company, Edrington Americas, signed a 10-year, 25,390 s/f lease at 27 West 23rd Street (via The New York Post).
  • In other real estate news, a number of companies already based in the Flatiron District announced plans to expand and lease additional office space in the neighborhood. Notable October signings included media company theSkimm moving to an expanded 22,000 s/f office at 50 West 23rd Street (via Commercial Observer) and online published BDG Media leasing an additional 17,000 s/f at 315 Park Avenue South (via Real Estate Weekly).

Image via Eleven Madison Park

111New Neighbor: New York Laser Loft

New Neighbor: New York Laser Loft

The Flatiron/23rd Street Partnership is happy to welcome New York Laser Loft to the neighborhood! New York Laser Loft is a boutique med spa located in the heart of the district. New York Laser Loft was founded by sisters Hannah & Shannon Sabas, pairing Hannah's years of med spa experience with Shannon's management and customer service expertise. Their goal is to give every client a unique, personal, and most importantly, effective treatment.

"We chose to be located in the Flatiron District because the neighborhood has so much good energy. We also love the fact that it's clean and has plenty of outdoor space, which is such a luxury in NYC," says Shannon. "It's also filled with young professionals, which is a perfect fit for our business where people can be in and out of a treatment on their lunch break...maybe even with time for some shopping or relaxing at the park."

New York Laser Loft is has a secret weapon. Not only is their equipment brand-spanking new, they are one of the very few med spas in NYC to use the Quanta Laser. Handmade in Italy, the Quanta laser is the most powerful, fast, and effective laser in the USA, and Hannah says their clients are already noticing the difference. The Sabas sisters don't believe in wasting time and money on ineffective treatments, and they're very confident that their clients will be more than happy with the results. New York Laser Loft hopes to exceed expectations by giving clients the safest, most effective treatments out there.

The med spa is open by appointment Monday through Friday 9 a.m. - 9:30 p.m.

New York Laser Loft, 1115 Broadway, 11th Floor, (646) 393-4364