Let's give a warm #Flatiron welcome to  <a target="_blank" href="">@wonderphotoshopnyc!</a>To celebrate their official first day, they are giving away ONE Instax camera every hour they are open today through Sunday. Find them (& the contest rules) at 176 Fifth Avenue in the #FlatironDistrict. #wonderphotoshopnyc #fujifilm
Let's give a warm #Flatiron welcome to @wonderphotoshopnyc!To celebrate their official first day, they are giving away ONE Instax camera every hour they are open today through Sunday. Find them (& the contest rules) at 176 Fifth Avenue in the #FlatironDistrict. #wonderphotoshopnyc #fujifilm
2 days ago
Join us on the plaza with  <a target="_blank" href="">@centerforbookarts</a>for a printing demo. They brought out their table top press and you can test out printing "The Lion King" #CenterforBookArts #LetterPress #SummerInFlatiron
Join us on the plaza with @centerforbookartsfor a printing demo. They brought out their table top press and you can test out printing "The Lion King" #CenterforBookArts #LetterPress #SummerInFlatiron
3 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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What’s New

111Pokémon GO Fever Hits Flatiron

Pokémon GO Fever Hits Flatiron

Did you know that Flatiron is one of the best neighborhoods to catch a Pokémon through the Pokémon GO mobile app? Several Pokémon have been spotted in and around the Flatiron District, and many more are waiting to be discovered.

Many local attractions and businesses are PokéStops, places where you can stock up on Poké Balls and other helpful items. Local businesses include:

  • the National Museum of Mathematics (MoMath),
  • Lego,
  • Birch Coffee,
  • Dos Toros,
  • Home Depot,
  • Museum of Sex,
  • and Abracadabra.

Don’t forget to support these and other local businesses while on your search to “catch ‘em all,” and remember to be safe and remain aware of your surroundings at all times. 

Expert tip: Take the Historic Flatiron District Walking Tour with one of our expert tour guides on Sundays starting at 11:00 a.m. and see how many you can catch! Many Pokémons hide near local attractions, such as Masonic Hall, New York Life Building, Worth Monument, and the Fifth Avenue Building Clock, located in front of 200 Fifth Avenue. Can’t make it on Sundays? Download the Free Walking Tour Brochure here.

Image of the Pokémon GO mobile app.

111Businesses: Remember to

Businesses: Remember to "Shut the Front Door!"

As the temperatures begin to rise this summer, the BID wants to remind businesses to “Shut the Front Door!” According to New York City’s air conditioning law, it is illegal to leave store doors and windows open while air conditioning is running. Just by closing the door, the average business can save more than $1,000 on electric bills, noted Con Edison. You’ll also prevent unnecessary release of carbon dioxide and save approximately five barrels of oil.

Last summer, the New York City Department of Consumer Affairs announced their campaign to encourage businesses to “Shut the Front Door!” The campaign helps to educate businesses on Local Law 92, which prohibits stores—regardless of size--from leaving doors or windows open while air conditioning is running. Chain stores—stores with five or more locations in New York City—must post a sign alerting people to contact 311 to report violations of the law on all exterior doors where people can see it.

Businesses can pledge to #BeCoolSaveFuel and print this page (in PDF) to post on your store door to show your customers you're proud to protect NYC's environment.

Learn more about the law and campaign here.

Image via New York City Department of Consumer Affairs.

111June News Roundup

June News Roundup

It’s almost the end of the month, which means it’s time for another installment of the BID’s monthly roundup of notable news highlights. The month of June saw media attention highlighting health & wellness businesses, new office tenants, restaurants, and BID events.

  • Earlier this month, an article in Real Estate Weekly highlighted the Flatiron District’s growing reputation as a health & wellness destination. The article mentioned the opening of a new Equinox at 315 Park Avenue South as the latest fitness business to call the Flatiron District home. BID Executive Director Jennifer Brown cited the neighborhood’s mixed-use character and excellent transportation access as the main drivers of the increase in fitness businesses in the Flatiron District. 
  • by CHLOE., a vegan fast-casual restaurant, recently opened its newest location at 60 West 22nd Street in the Flatiron District. The restaurant offers a wide array of vegan cuisine including veggie burgers, salads, pastas, breakfast sandwiches, cold-pressed juices, and smoothies (via Zagat). In other restaurant news, iconic neighborhood restaurant Eleven Madison Park added to its long list of accolades as it was included in this year’s influential World’s 50 Best Restaurants list. Eleven Madison Park was ranked the third best restaurant in the world, up two spots from number five in 2015 (via The New York Times).
  • The Flatiron District is picking up a pair of exciting, on-the-rise businesses as it was announced earlier this month that two new tenants signed leases for spaces at the Kaufman Organization’s 19 West 24th Street. TransferWise, a financial services platform, and Pursuit Advisory, an investment bank that provides services to media, technology, digital and private equity firms, each signed five-year, 5,418-square-foot leases (via Commercial Observer).
  • June was another busy month for the Flatiron BID as we celebrated ten years of service in the neighborhood at our Tenth Annual Meeting and Community Reception on June 7th. The event was attended by nearly 200 neighborhood stakeholders. Also present at the event were guest speakers Gregg Bishop, Commissioner of the NYC Department of Small Business Services (SBS); Gale A. Brewer, Manhattan Borough President; and Michael Slattery, Senior Vice President for Research at the Real Estate Board of New York (REBNY) (via NY Social Agenda).
  • June also marked the beginning of the Flatiron Summer Series, an eight-week series of free community programming. The BID kicked off this year’s Flatiron Summer Series on June 20th with a special Solstice Poly-Star event. The event, which was done in partnership with the National Museum of Mathematics (MoMath), celebrated the 2016 Summer Solstice as dozens of volunteers constructed a polyhedron comprised of a dozen ten-pointed stars (via Town & Village). The full Flatiron Summer Series schedule can be found here.

Image of the Solstice Poly-Star on the Flatiron Public Plazas

111Fourth of July Holiday Guide

Fourth of July Holiday Guide

Celebrating Independence Day in New York City is a one-of-a-kind experience, but you won’t want to wait until the last minute to make your Fourth of July plans! Whether you want to be dazzled by Macy’s Fourth of July Fireworks or have a relaxing picnic in Madison Square Park, the Flatiron District has you covered with all of the information you need to have an unforgettable Fourth of July.

Where to Watch Fireworks

Macy’s 40th Annual Fourth of July Fireworks show will return to the East River this year. The show will begin at 9:25 p.m. and last for about 25 minutes. Fireworks will be set off from Brooklyn Bridge and four other barges between 23rd and 37th Streets.

If you’re looking to watch fireworks in the Flatiron District, then be sure to check out the Fourth of July BBQ and Fireworks events at the rooftop bar at 230 FIFTH. The event goes from 12:00 p.m. to 4:00 a.m., with a $20 cover from 7:00 p.m. to 10:00 p.m. For more information, please call the venue directly at (212) 725-4300.

Where to Experience a Beach in the City

Eataly’s seaside restaurant, SABBIA, features delicious Italian coastal fare like Island Creek Oysters, local swordfish, and Prosciutto Cotto, as well as an endless list of refreshing summer wine, cocktails, and beers. Daily hours and menu information can be found here.

Where to Have a Picnic

Escape the summer heat in the shade of the beautiful trees and horticulture at Madison Square Park. Bring your own picnic food, or treat yourself to all-American burgers, fries, and shakes at the original Shake Shack. While there be sure to check out Martin Puryear’s monumental “Big Bling” sculpture. The temporary outdoor work is free to the public, and part of the Mad. Sq. Art Program by our friends at the Madison Square Park Conservancy.

If you want to enjoy free WiFi while you dine, then be sure to check out the Flatiron Public Plazas at the intersection of Broadway and Fifth Avenue. ilili BOX, located in the North Public Plaza between 23rd and 24th Streets, serves a variety of Mediterranean inspired sandwiches and sides. On the South Public Plaza between 22nd and 23rd Streets, Flatiron Green Café offers a wide selection of wraps, paninis, salads, and fresh juices.

If you’re looking to satisfy your sweet tooth with a patriotic dessert then treat yourself to an American Flag cupcake pack at Baked by Melissa, which has a Flatiron District location at 111 East 23rd Street.

Where to Shop Before Your Weekend Beach Getaway

For those escaping the NYC heat with a weekend at the beach or the pool, be sure to check out the wide range of women’s swimsuits at one of the many trendy Flatiron District boutiques. Some of our favorites include Athleta Flatiron at 126 Fifth Avenue, Club Monaco at 160 Fifth Avenue, and Sweaty Betty at 168 Fifth Avenue.

How to Get Around

Visit the MTA's website to help plan your transportation over the July 4th holiday weekend. Alternate-side parking rules and parking meter regulations will be suspended on July 4th. More information on holiday alternate-side parking suspensions can be found here; you may also call 311 for the up-to-the-minute status.

Image by Anthony Quintano, via Flickr


111Flatiron/23rd Street Partnership and MoMath Kicked-Off the Flatiron Summer Series on the Summer Solstice with Solstice Poly-Star

Flatiron/23rd Street Partnership and MoMath Kicked-Off the Flatiron Summer Series on the Summer Solstice with Solstice Poly-Star

Dozens of volunteers and participants stopped by the Flatiron Public Plaza throughout the afternoon on June 20th, the 2016 Summer Solstice, to help the Flatiron/23rd Street Partnership and the National Museum of Mathematics (MoMath) build a trigonal dodecicosidodecahedron! Yes, you read correctly. That is a three-dimensional geometric structure-- otherwise known as a polyhedron-- constructed of a dozen ten-pointed stars.

During the event, MoMath President and Founder Glen Whitney taught the ways in which a ten-pointed star captured the math behind the Summer Solstice. At “Solstice noon” or 12:57 p.m., the sun was 72° from horizontal, the same angle that is used in the points of the stars forming the trigonal dodecicosidodecahedron.

This event kicked off the Flatiron Summer Series, an eight-week series of free community programming for the neighborhood by the neighborhood. The series includes free tech education classes on Tech Tuesdays, free fitness classes on Wellness Wednesdays, and nostalgic games and performances on Throwback Thursdays. For a full list of free classes, activities, and entertainment on the Flatiron Public Plazas, visit

111Business Assistance Forum Survey

Business Assistance Forum Survey

The Flatiron/23rd Street Partnership, in collaboration with Baruch College's Division of Continuing and Professional Studies (CAPS) and the Lawrence N. Field Center for Entrepreneurship, is planning a Business Assistance Forum to be held in October 2016. 

Last year, the 2015 Business Assistance Forum was held on March 25th with keynote speaker Maria Torres-Springer, Commissioner of the New York City Department of Small Business Services (SBS). We hope you liked last year’s lineup with workshops on the topics of business growth leadership, internet user statistics, crowdfunding, and public speaking.

We would love to hear your ideas for the fall 2016 edition of the Business Assistance Forum, and how we can make the most of this annual event!


Take the survey.