Who else is craving color on a gray day?
Bonus: name the #FlatironDistrict store making this colorful entrance!

#DiscoverFlatiron #FashionableFlatiron #FlatironFashion #makinganentrance
Who else is craving color on a gray day? . Bonus: name the #FlatironDistrict store making this colorful entrance! #DiscoverFlatiron #FashionableFlatiron #FlatironFashion #makinganentrance
13 hrs ago
The view from last Friday... 😍

#discoverflatiron #snowday #cleanstreets #flatironny
The view from last Friday... 😍 #discoverflatiron #snowday #cleanstreets #flatironny
1 week ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

Read More

What’s New

111New Neighbor: Bouley Test Kitchen

New Neighbor: Bouley Test Kitchen

The Bouley Test Kitchen, the brainchild of famed New York Chef David Bouley, is a unique event space located in the Flatiron District. Quietly opening on 21st Street in 2017, the multifunctional Test Kitchen serves as an elegant event space, an interactive classroom, and a state-of-the-art culinary laboratory.

"After 32 years of operance in Tribeca, we have been so welcomed to the Flatiron District with all its excitement and creativity," says Chef Bouley. "We bring to the neighborhood Bouley Test Kitchen, an events space for personal and corporate celebrations, a place to buy a coffee and organic croissant in the morning, and a special valued lunch venue focused on the values of nutrition, healthy calories and nutrient density. Bouley Test Kitchen also operates as an educational center where we regularly have leaders in their fields present an hour lecture sharing their success followed by a tasting menu corresponding to their presentation." 


As a cultural culinary center and interactive classroom, the Bouley Test Kitchen serves as an educational venue for guests to learn techniques from visiting chefs through lectures and demonstrations. Instruction encompasses all aspects of on-hand cooking – selecting the right ingredients, creating dishes that complement one another, and assembling a nutrient-dense meal which can be recreated at home. One recipe can inspire 13 additional sub-recipes. Chef David Bouley’s goal is to help guests become better acquainted with their own signature in developing menus, the dish’s health components quantified with special dietary needs and allergies in mind. The Test Kitchen also allows the Bouley team to develop and advance gastronomic approaches. Organic and bio-dynamic ingredients further new techniques driven by health and flavor.


Bouley Test Kitchen can host seated events for 120 guests and cocktail receptions for up to 180 people. Its unfolding layout blends the sophistication of a ‘Chef’s dream’ with a library of more than 8,000 cookbooks of inspiration; it serves as a reception area for passed canapes or small plates. The main dining room’s Steinway Concert Model B piano resonates under an 18th century Murano glass chandelier. To personalize anniversaries or corporate events, state of the art color LED projection is available. The Test Kitchen also features audiophile A/V equipment with projection. Full video conferencing capabilities make this space perfect for private events, corporate/media events, photo/video shoots and, of course, cooking demonstrations.


Bouley Test Kitchen is open for private events, classes, and by appointment. You can also stop by its adjoining coffee counter and enjoy a meal at their adjacent restaurant Bouley at Home. 

Bouley Test Kitchen, 31 West 21st Street, (917) 237-3205



111Flatiron Foodies: Harding's Braised Short Ribs

Flatiron Foodies: Harding's Braised Short Ribs

Harding’s Braised Short Ribs are an all-American classic especially well-suited for these cold winter months. Their savory, tender short ribs are seasoned to perfection, and are sure please!

Braised Short Ribs

Serves: 4-6


  • 3 pounds of boneless chuck flap
  • Mirepoix (1 medium Spanish onion, 4 celery stalks, 1 carrot, diced)
  • 2-3 sprigs of thyme
  • 1 clove of garlic, minced
  • 1/4 tablespoon of whole peppercorns, ground
  • 1/4 bottle of red wine (preferably Cabernet Sauvignon)
  • 1.5 quarts of  veal stock (fat cap removed)
  • kosher salt for seasoning meat
  • canola oil blend (for searing)


  1. Remove silver skin and excess fat from beef and cut into 5 ounce pieces
  2. Heavily season the meat with kosher salt and black pepper
  3. In a large preheated roasting pan, sear the meat ensuring all sides brown thoroughly (may need to be done in batches) 
  4. Once the meat has browned, transfer to deep baking pans.
  5. If not overly scorched, use the same roasting pan used for browning your beef to roast the mirepoix. Add the garlic and thyme, and deglaze with the bottle of red wine.
  6. Split the deglazed vegetables between the baking pans containing the seared short ribs. 
  7. Split the veal stock between the pans. 
  8. Add enough water to just cover the ribs. Bring to a boil and cover with aluminum foil. 
  9. Bake at 300 degrees for 2.5 hours. 
  10. Allow the short ribs to cool in liquid but be sure to remove from liquid before they solidify.
  11. Reserve your braising liquid and heat for a sauce during meal service.

Celery Root & Potato Puree


  • 4 Yukon potatoes cooked for 15 minutes (peeled)
  • 1 Celery Root cooked for 10 minutes (peeled)
  • 16 ounces milk
  • 16 ounces cream
  • 1 cup butter
  • salt to toast


  1. The ratio is two to one, Yukon potatoes to celery root. Cook separately, as they take different amounts of time to bake through. 
  2. While still hot, both the cooked Yukon potatoes and celery root should be whipped in food processor. 
  3. Finish like a standard potato puree with heavy cream, butter, and salt. In order to make the puree more fluffy, use the whisk head on your home mixer. 

Pictured above: Braised Short Ribs with potato and celery root puree.

Pictured below: Harding's Chef Joel Zaragoza.

111December News Roundup

December News Roundup

As 2017 draws to a close you may have expected December to be a quiet month in the Flatiron District. However, with the BID’s holiday program and lots of news from local businesses, the neighborhood was as busy as ever. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Cote, one of the Flatiron District’s hottest restaurants, has received prestigious accolades since opening in June. The Korean-American steakhouse capped off a remarkable year earlier this month as it was named the #3 best new restaurant in New York City in 2017 (via Grub Street).
  • Investment management firm Artisan Partners announced earlier this month that they signed a 10-year, 9,000 s/f lease at 220 Fifth Avenue. The new office space was signed to accommodate the Milwaukee-based company’s New York City expansion (via Commercial Observer). Artisan Partners is one of the growing number of financial firms that have moved to the neighborhood in 2017.
  • In November, the BID and the Van Alen Institute unveiled Future Expansion’s Flatiron Reflection, the winner of the Flatiron Public Plaza Holiday Design Competition and the centerpiece of the BID’s “23 Days of Flatiron Cheer” annual holiday programming series. Flatiron Reflection was the talk of the town in December, receiving extensive media coverage from outlets like Curbed New Yorkdesignboom, and ArchDaily. BID Executive Director Jennifer Brown also discussed Flatiron Reflection in segments with NY1 and 106.7 Lite FM.
  • In other BID news, the Flatiron District’s new Shared Street on Broadway between West 24th and West 25th Streets made national headlines this month as it was featured in Car and Driver. The Shared Street was completed in August and has given the neighborhood more space for pedestrians and bicyclists and features signage depicting the pedestrian right-of-way and posted vehicular speed limit of 5 miles per hour as well as a plaza-like surface treatment. 

Image of the Flatiron Shared Street

111New Year’s Eve in the Flatiron District

New Year’s Eve in the Flatiron District

Look no further than the Flatiron District to ring in 2018! Neighborhood businesses are offering a wide range of New Year’s Eve experiences, from sophisticated tasting menus to lively club events. Contact businesses directly for reservations and more information.

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300

230 FIFTH’s New Year’s Eve Celebration will begin at 9 pm and last until 4 am. General admission tickets start at $180 per person. As the countdown to midnight begins, partygoers will raise a glass of complimentary champagne to toast the New Year. Admittance includes premium open bar until 1 am, hors d’oeuvres and food platters, and live DJs. All tickets provide access to both the penthouse and rooftop levels, providing two incredible parties in one night.

40/40 Club, 6 West 25th Street, between Sixth Avenue and Broadway, (212) 832-4040

Ring in the New Year while enjoying custom cocktails, tasty treats, and watching the ball drop on state of the art video display walls. General admission starts at $70 and VIP packages start at $2,000.

Almond, 12 East 22nd Street, between Broadway and Park Avenue South, (212) 228-7557

The New Year’s festivities at Almond begin at 9 pm with a locally sourced five-course prix fixe menu. Special menu items include cedar planked king salmon and winter squash and foie gras agnolotti. Following dinner, Almond will be offering champagne toasts, party favors, and music and dancing. New Year’s Eve 2018 at Almond is $115 per person.

Belgian Beer Café NoMad, 220 Fifth Avenue, corner of 26th Street, (212) 575-2337

Start 2018 with a smile and good vibes at Belgian Beer Café NoMad. The regular a la carte menu will be available on New Year’s Eve from 5 pm to 9 pm. Beginning at 9 pm, Belgian Beer Café will be offering a special three-course prix fixe menu for $80 per person. Special Prix Fixe menu items include golden oyster bisque, foie gras terrine, and herb-roasted rack of lamb.

Bread & Tulips, 365 Park Avenue South, corner of 26th Street, (212) 532-9100

Join Bread & Tulips on New Year’s Eve for a four-course prix fixe dinner with a celebratory prosecco toast. Bread & Tulips has two seatings available – 6 pm dinner for $65 per person and 9 pm dinner with open bar and dancing from midnight until 2 am for $99 per person.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 229-2560

Ring in the New Year Italian style! For your final festa of the year, join Eataly for an all-access party at Italian Alps pop-up restaurant Baita. The restaurant will be transformed into an open floor where you can mix and mingle with unlimited food, wine, beer, and cocktails. Tickets start at $180 per person.

The Flatiron Room, 37 West 26th Street, between Sixth Avenue and Broadway, (212) 725-3860

Join The Flatiron Room on New Year’s Eve for a festive night of fine food, luscious drinks, live jazz, and impressive selection of whiskey. Partygoers will enjoy a five-course menu created by Executive Chef Camillia Burke, while live jazz entertains and brings you into the new year. Tickets start at $195 per person.

Harding’s, 32 East 21st Street, between Broadway and Park Avenue South, (212) 600-2105

Harding’s is now taking reservations for New Year’s Eve dinner. The restaurant’s full a la carte menu will be available and diners will receive a complimentary champagne toast at midnight. Dinner seating begins at 8 pm.

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929

ilili is a great place for you to celebrate the arrival of 2018 with friends and family. The first seating is from 6 pm to 8 pm, and includes a four-course meal for $85 per person. The second seating at 9pm is $165 per person, and includes a five-course meal, champagne toast, party favors, belly dancers, and ilili’s house DJ.

Junoon, 27 West 24th Street, between Fifth and Sixth Avenues, (212) 490-2100

Celebrate New Year’s Eve with a delicious Indian feast at Junoon. Junoon’s Patiala Room will be offering a three-course prix fixe menu for $75 per person and Junoon’s Main Dining Room will be offering a six-course tasting menu for $110 per person. Wine pairings are available for an additional $75 per person.

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696

This New Year’s Eve, La Pecora Bianca will be hosting an extravagant “Bubbles & Truffles” dinner experience. Dinner includes a four-course tasting menu featuring an array of black and white truffles from Italy and half bottles of Italian sparkling wine Ca' del Bosco Franciacorta Cuvee Prestige for every guest. The early seating is from 6 pm to 7:30 pm and $100 per person. The late seating begins at 9 pm and is $140 per person.

Merakia, 5 West 21st Street, between Fifth and Sixth Avenues, (212) 380-1950

Ring in the New Year at Merakia with a special seven-course tasting menu and live international and Greek music. Merakia’s “Dancing with lambs” house specialty is the star of the $125 per person prix fixe menu.

The NoMad Hotel, 1170 Broadway, corner of 28th Street, (212) 796-1500

Whether you are seeking a fine dining experience, a live performance, or dancing into the early morning, the NoMad Hotel has you covered this New Year’s Eve. Choose from a four-course tasting menu, an Italian-inspired menu, a rooftop party, or a magician cocktail hour. Tickets for the NoMad’s New Year’s festivities start at $125 per person.

The Smith, 1150 Broadway, corner of 27th Street, (212) 685-4500

New Year’s Eve partygoers can make The Smith either their first or last stop of the night. The Smith’s regular a la carte menu will be available until 8pm. From 10 pm to 1 am, The Smith will be offering a special three-course dinner, open bar, party favors, and champagne toast at midnight for $140 per person.

Tarallucci e Vino, 44 East 28th Street, corner of Park Avenue South, (212) 779-1100

Say goodbye to 2017 and hello to new beginnings at Tarallucci e Vino NoMad this New Year’s Eve. Diners at the restaurant’s early seating from 6 pm to 7:30 pm can choose between a three-course ($85 per person) or five-course ($105 per person) prix fixe menu. Late seating, from 9pm to 11pm, includes a five-course menu and complimentary champagne toast. Special prix fixe menu items include oysters, lobster ravioli, fregnacce with duck ragù, and tagliatelle with shaved black truffles. A late-night DJ will continue the party until 2 am.

111Flatiron Foodies: Eataly's Pasta Cacio e Pepe

Flatiron Foodies: Eataly's Pasta Cacio e Pepe

Today marks the final installment of Flatiron Foodies, a tasty part of the 23 Days of Flatiron Cheer, featuring a few of the district's culinary standouts to help you with your holiday menu planning. 

For the fifth week of the series, Eataly Chef Fitz Tallon shares his Pasta Cacio e Pepe recipe. Bring some Italian Christmas spirit into your holiday celebrations by trying this simple and timeless recipe from Eataly!



Chef Fitz Tallon

Yields: 6 servings
Preparation time: 5 minutes
Cooking time:
 Approximately 15 minutes


  • 4 tablespoons butter, cubed
  • 2 tablespoons whole black peppercorns, or to taste
  • 1 pound dried pasta, preferably Afeltra
  • 1½ cups freshly grated Pecorino Romano DOP, or to taste
  • Salt & freshly ground pepper, to taste


To Prepare

Bring a large pot with six quarts of water to a boil and season it with salt until it is as salty as the sea.

Heat the butter and two ounces of water in a large saucepan over medium heat and grind the peppercorns into the butter.

Drop the pasta into the boiling water and cook until they are al dente. When the pasta is al dente, use a spider or slotted spoon to transfer it directly to the pan with the sauce. Mix the pasta with the sauce until it is well coated.

Remove the pan from the heat and immediately scatter a cup of the grated Pecorino Romano over the pasta, tossing it quickly. As you mix, add a ladleful of the pasta cooking water from the pot. Top with more pepper and grated Pecorino Romano and toss again.

Serve immediately, while the pasta is very hot!

Pictured below: Chef Fitz Tallon

fitz 290x235  

111The Evolution of 212 Fifth Avenue

The Evolution of 212 Fifth Avenue

The blocks surrounding Madison Square Park have held the reputation of being one of the most elite in Manhattan since the early 1800s. Boasting fashionable residences such as the Fifth Avenue Hotel and the Jerome Mansion, the area quickly established itself as an epicenter for the most affluent New Yorkers.

The turn of the 20th Century saw a new building in the thriving area – 212 Fifth Avenue. Originally designed for commercial use by the renowned architectural firm Schwartz & Gross, the building has preserved its legacy status throughout the years. Built in 1912 as one of the city’s first skyscrapers, for over 100 years the building’s neo-gothic and Romanesque features have stood the test of time.

In 2016, the remarkable structure was converted from commercial use into 48 beautiful residences when prominent New York City developer Madison Equities took over the reins. By fusing the original pre-war architecture with spectacular modern touches and amenities, 212 Fifth Avenue’s transformation from an industrial structure to a luxury residential tower has played a vital role in the booming, and increasingly residential, surrounding neighborhood. 

Prominent architectural firm Helpern Architects helped to redesign the fully restored façade as well as many of the striking exterior features throughout the tower, making 212 Fifth Avenue an historic wonder amongst its exclusive neighbors. The lavish decor of the building was the vision of interior designer Pembrooke & Ives.


The building’s triplex penthouse, The Crown, is an unmistakable beacon in and of itself. With nearly 10,000 square feet of interior space, and 5,700 square feet of outdoor space, the penthouse’s royal namesake ties in perfectly with its majestic features. Boasting spectacular 360-degree views of the Hudson River, the Flatiron Building, and many other iconic landmarks across Manhattan, this luxurious space is distinguished by its incomparable style and sophistication.


In addition to the luxurious penthouse, the building also features an array of world-class amenities including a 24-hour doorman and concierge, valet parking, screening room, lounge, and catering kitchen. Residents can also enjoy a Wright Fit-designed fitness center, with adjoining yoga studio and private treatment room.

Whether you’re gazing out at the building’s dazzling Manhattan views or making use of one of the many state-of-the-art amenities, 212 Fifth Avenue is a mix of extravagance and history, and truly one of the most prominent addresses in New York City.  

212 Fifth Avenue, at Fifth Avenue and 26th Street, (212) 935-1212