A successful Flatiron businesswoman for 30 years... meet the impressive  <a target="_blank" href="">@debkberger,</a>store stylist & owner of  <a target="_blank" href="">@_noiretblancnyc_,</a>a French-inspired boutique, and Founder & CEO of  <a target="_blank" href="">@heartsofgoldnyc,</a>a nonprofit benefiting homeless mothers and children ✨
⬆️ Link in Bio for all about Deborah ⬆️
A successful Flatiron businesswoman for 30 years... meet the impressive @debkberger,store stylist & owner of @_noiretblancnyc_,a French-inspired boutique, and Founder & CEO of @heartsofgoldnyc,a nonprofit benefiting homeless mothers and children ✨ . ⬆️ Link in Bio for all about Deborah ⬆️
13 hrs ago
We are Live on the Flatiron Plaza for the #23DaysofFlatironCheer!
Stop by until 4pm for:
✔️ Free  <a target="_blank" href="">@proofcoffeeroasters</a>(from  <a target="_blank" href="">@svkfoodhall)</a>☕
✔️ Food Drive for  <a target="_blank" href="">@foodbank4nyc</a>🥪
✔️ Gift from  <a target="_blank" href="">@sonysquarenyc</a>🎞
✔️ 23 Days of Cheer Tote Bag with discounts🛍
✔️ The Flatiron Prize Wheel!🎁 And snap a pic of our Holiday Art Installation, Happy using #HappyinFlatiron for a chance to win a Flatiron business prize every day until the 23rd.
We are Live on the Flatiron Plaza for the #23DaysofFlatironCheer! . Stop by until 4pm for: ✔️ Free @proofcoffeeroasters(from @svkfoodhall)☕ ✔️ Food Drive for @foodbank4nyc🥪 ✔️ Gift from @sonysquarenyc🎞 ✔️ 23 Days of Cheer Tote Bag with discounts🛍 ✔️ The Flatiron Prize Wheel!🎁 And snap a pic of our Holiday Art Installation, Happy using #HappyinFlatiron for a chance to win a Flatiron business prize every day until the 23rd. . . . .
4 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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What’s New

111New Neighbor: Ballroom Hub

New Neighbor: Ballroom Hub

The Flatiron/23rd Street partnership is happy to welcome Ballroom Hub to the district! Ballroom Hub is a brand new 24/7 dance studio in the heart of Manhattan. Created by Igor Litvinov and Renata Shvarts, its purpose is to empower dancers, students, and professionals in New York City and Tri-State area by providing them with the best dance floor and music, very affordable floor fees, and most importantly -  the friendliest and most creative atmosphere.

In addition to serving as a rehearsal and teaching space for dancers of all types, Ballroom Hub also offers private dance lessons, group classes, wedding programs, events, and studio rental. Floor fees start at $15 for 45 minutes. 

‘We are very excited to have Ballroom Hub located in the prime location of the Flatiron district. We consider this to be the best location in Manhattan for our studio with its great mix of both businesses and residential areas," says owner Igor Litvinov. "There is so much going on in this amazing area with fantastic restaurants, attractions and historical buildings. These factors along with being very central for our customers to get to made it the best choice for us to open Ballroom Hub."

This dance studio offers 2,000 square feet of open, column-free space that features a hard wood dance floor flanked on both sides with a full wall of mirrors. A high quality music system, professional lighting, wifi, along with restrooms and changing rooms are also available for those using the space. The Ballroom Hub allows outside catering and is also wheelchair accessible. 

The Ballroom Hub is open 365 days a year with standard hours from 9 am to 10 pm and availability 24 hours a day upon request.

The Ballroom Hub, 1 East 28 Street, Suite 5B, (917) 409-0716

111F & M Trains Return to Flatiron

F & M Trains Return to Flatiron

Flatiron straphangers, rejoice! The F and M trains are once again stopping at 23rd Street as MTA New York City Transit's Enhanced Station Initiative (ESI) wrapped up construction just after Thanksgiving.

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According to the MTA, the station closed on July 23rd to address "various states of disrepair that include crumbling concrete and deteriorated structural steel columns and beams, cracked or missing tiles, water leaks, and deficient lighting."

Over the past four months, station entrances were enhanced with digital signage providing real-time information, countdown clocks, new railings and guardrails, and brighter, more energy-efficient lighting. Turnstile areas were upgraded with glass barriers, security cameras, new information centers, and digital dashboards that display New York City subway maps and the full F/M line stops. Platforms were treated with new edge warning strips, new seating furniture and benches, USB charging stations, and new countdown clocks.

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In addition to the standard repairs and renovation work, the station now has 11 mosaic murals from artist William Wegman of his famous Weimaraners, Flo and Topper. Mayer of Munich, a German mosaic fabricator, spent nearly six months creating the pieces that seamlessly translated gray glass into the gray dogs. Mayer of Munich is the same company that produced the life-size human portrait mosaics at the 72nd Street Q train station. Wegman photographed Flo and Topper as a part of his “Stationary Figures” series – a project that has been two years in the making.

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(Photo Credit: 6sqft

The mosaics depict the dogs taking on human qualities and attributes as Flo and Topper can be seen wearing everyday clothes like flannels and raincoats, and staring down the tunnel as if they are anxiously waiting for the next subway. Wegman told MTA Arts & Design, “I wanted to create portraits of individual characters, people who you might see next to you on the platform. For these, I dressed the dogs in more or less ordinary clothes, nothing too fashionable.” Wegman and his dogs have lived in the Chelsea neighborhood for decades. The charming mosaics breathe a new-found sense of life to the 23rd Street station.   

Sources: Gothamist and 6sqft

111Flatiron Foodies: Quality Eats' Butternut Squash Bread Pudding

Flatiron Foodies: Quality Eats' Butternut Squash Bread Pudding

Today is the third installment of the "23 Days of Flatiron Cheer" Flatiron Foodies Holiday recipes. This week Quality Eats takes a traditional dessert and adds squash, leeks and gouda cheese to make a creative savory holiday side. 

Say goodbye to mom's tired old stuffing recipe (sorry mom!) and wow your dinner guests with this new take on holiday carbs.  


12 cups brioche, cut into 1” cubes
2 cups butternut squash, peeled, seeded and cut into 1/2 “ chunks
1 cup leeks, cut into ½” squares,  washed well and drained
Salt, Sugar and Cayenne
¼ cup unsalted butter
1 teaspoon thyme
3 large eggs
1 yolk
3 cups whole milk
3 cups heavy cream
½ cup Emmentaler, grated
½ cup Comte, grated
½ cup aged Gouda, grated


Preheat oven to 350.

Spread brioche cubes onto a parchment-lined baking sheet and bake in oven for 15-20 minutes, or until golden brown.  Remove from oven and let cool and then transfer to a large mixing bowl.

Heat a wide-bottomed pan over medium heat.  Add butter, squash and leeks and sweat.  Add thyme and season with salt, sugar, and cayenne.  Cook until squash is tender.  Pour leeks and squash over the toasted brioche cubes.

In another bowl, whisk eggs, yolk, milk, and cream together.  Season with salt and a little sugar.

Mix cheeses together and set aside ½ cup of the cheese mix.  Toss the remaining cup of mixed cheesess into bowl with brioche, squash and leeks and mix well to evenly distribute ingredients.  Pour bread mixture into a 9” x 13” baking pan.  Pour 2/3 of the custard mixture over the bread and gently press down to saturate all the pieces.  Pour the remaining 1/3 of the custard evenly over the bread and let stand for 15 minutes before baking. 

Bake for 1-1 ½ hours or until pudding is set.  Remove from oven and let rest about 10 minutes before serving.


Photos Courtesy of Quality Eats

111November News Roundup

November News Roundup

In November, the Flatiron District embraced its first snowstorm of the season and experienced noteworthy media shout-outs highlighting new businesses and exhibitions, exciting real estate developments, and the holiday installation reveal. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • The district is bustling with new business openings! The "Taiwanese doubleheader" of Kung Fu Tea, a bubble tea company that began in Queens, and TKK Fried Chicken, a chain founded in Taiwan, are opening a dining destination together at 117 East 23rd - doors open 11/30 (via New York Times). Celebrated Chef Jonathan Benno opened his final outpost at the Evelyn Hotel, Benno, a refined restaurant serving a lean Mediterranean menu with three-, four-, and five-course price points (via Eater New York). Bourke Street Bakery offered an inside-scoop of the Sydney-based bakery as the husband and wife duo who founded the shop discussed their journey in Australia and the design of the first U.S. location set to open in the district next month (via Broad Street). Sony Square launched a new interactive exhibition, The Mariah Carey Experience, to celebrate the release of her new album, Caution. The exhibition is open through December 4th, and features instagrammable photo sets, multimedia displays, memorabilia, and a pop-up shop (via Mariah Carey Official Website). 
  • The wellness trend is alive and well in Flatiron. WTHN (pronounced 'Within'), an acupuncture studio aiming to provide an affordable luxury experience that makes acupuncture more visible and accessible to the wellness community, opened its doors (via Fast Company). The founder of the meditation studio Inscape, Khajak Keledjian, discussed his goal to demystify meditation for modern consumers, and his inspiration behind the successful studio concept, and has since developed the Inscape meditation app (via PSVK). 
  • New real estate developments are bound to generate excitement. Blink Fitness inked a deal to expand its Manhattan headquarters at 386 Park Avenue South, which will double the company's square-footage at the location (via Commercial Observer). Silver Mirror, a facial bar, will be joining the acupuncture studio, WTHN, at 20 West 22nd Street - both spa concepts signed 10-year leases and are expected to complement each other (via Real Estate Weekly). Issac & Stern Architects revealed a rendering for the 18-story building under construction at 25 West 24th Street, previously occupied by Le Semana hotel (via New York YIMBY).
  • The Flatiron/23rd Street Partnership unveiled the installation Happy by Studio Cadena - the winner of the fifth annual Flatiron Public Plaza Holiday Design Competition. As you walk in and around the sculpture, the piece strives to elicit a warm feeling, and offers a unique vantage point for photographs of the landmark building (via Untapped Cities). In support of Small Business Saturday, the Flatiron/23rd Street Partnership hosted a digital scavenger hunt to drive traffic to small businesses in the neighborhood this holiday season (via Metro News). 

Photo via Bourke Street Bakery

111Flatiron Foodies: Leonelli Focacceria's Wedding Cookie

Flatiron Foodies: Leonelli Focacceria's Wedding Cookie

The Flatiron/23rd Street Partnership's Holiday Flatiron Foodies series, a part of the 23 Days of Flatiron Cheer, continues this week with the perfect holiday treat. For a thoughtful host gift, desert table offering, or potluck treat, Chef Lindsey Bittner at of the newly opened Leonelli Focacceria shares their delicious wedding cookie recipe.

Should you not have the time to bake yourself, pick up a tin of Leonelli's amazing cookies at the Focacceria e Pasticceria at the Evelyn Hotel on 27th Street. 

Leonelli Wedding Cookie

by  Chef Lindsey Bittner

Serves:  6
Preparation time: 1 hour and 20 min
Cooking time: 8 min per cookie sheet


  • Powdered Sugar- 2/3 cup
  • Egg Yolks, Hard Boiled- 4 each
  • All Purpose Flour- 2 cups
  • Potato starch- 1 cup
  • Walnuts- 2 cups
  • Salt- ½ tsp
  • Walnut Oil- 2 ¼ tsp

Pass the hard-boiled egg yolks through a sieve, set aside. Toast the walnuts until fragrant, approximately 6-8 minutes. Once the walnuts are cool, rough chop into small pieces, set aside. Using the paddle attachment of a stand mixer cream the butter and the powdered sugar until smooth and fluffy. Add the hard-boiled egg yolks, scrape well. Add the flour, potato starch, walnuts, and salt, followed by the walnut oil, mix until incorporated. Refrigerate the dough until firm, approximately 1 hour.

Scoop the dough using a medium sized cookie scoop. Place the cookies onto a sheet tray lined with parchment paper. Using the palm of your hand slightly flatten each cookie so they are no longer domed.

Bake in at 325 degrees F until the bottoms of the cookies are golden brown, approximately 8 minutes. Once the cookies are cool, dust with powdered sugar.


Pictured: Chef Lindsey Bittner,  Photo Credit: Evan Sung

111#ShopSmall Saturday, November 24th for Flatiron Discounts & Prizes

#ShopSmall Saturday, November 24th for Flatiron Discounts & Prizes

Support Flatiron small businesses this Saturday, November 24th for Small Business Saturday, founded by American Express. As a Neighborhood Champion, the Flatiron/23rd Street Partnership is collaborating with neighborhood businesses to host in-store events and special deals in addition to a District Digital Scavenger Hunt (details below). 

The businesses below are doing something extra special on Small Business Saturday. Use the hashtag #ShopSmall and tag @FlatironNY on social media to show some love to small businesses during the holiday shopping season. 

The Belgian Beer Cafe220 Fifth Avenue, (212) 575-2337

In celebration of Small Business Saturday, take 15% off your brunch or lunch bill when you mention "Small Business Saturday" to your server.

The Churchill Tavern45 East 28th Street, (646) 476-8419

The Churchill Tavern is offering a complimentary drink with any entree until 4 pm. 

Flatiron Wines929 Broadway(212) 477-1315

Step into Flatiron Wines for a Small Business Saturday wine tasting and enjoy 15% off the wines featured in the tasting.

ilili BOX, 999 Broadway, (on the Flatiron North Public Plaza), (646) 771-4090

Free side of ilili BOX's signature Phoenician Fries with the purchase of any sandwich or rice bowl.

Lita Trading, 1160 Broadway, (212) 889-8936

30% of finished jewelry products, and 20% off beads & crystals. PLUS a free mystery gift when you mention the Flatiron 23rd Street Partnership. 

Sous Vide Kitchen119 East 23rd Street, (646) 895-9232

Treat yourself to 50% off all entrees until 5 pm.

sundays nail studio, 51 East 25th Street, (646) 998-5711

20% off all services and products on Small Business Saturday.

Terri, 60 West 23rd Street, (212) 647-8810

10% off menu items to anyone who mentions the Flatiron/23rd Street Partnership.

Whisk, 933 Broadway, (212) 477-8680

Whisk is hosting a giveaway to celebrate Small Business Saturday. Customers will have a chance to win a prize from one of the small, local companies carried at Whisk. To enter, folks will need to take a selfie in Whisk's “photo booth” and post the selfie on Instagram - tag @whisknyc and use #sbswhisk2018 (must have a public profile). The winner will be drawn on Sunday afternoon and announced on Instagram. 

WTHN, 20 West 22nd Street, (646) 558-9846

Enjoy 15% off any boutique item at Flatiron's newest acupuncture studio. 

Flatiron District Digital Scavenger Hunt

Join the Flatiron/23rd Street Partnership for our digital scavenger hunt on Saturday, November 25th. Eligible participants will be entered to win a prize. Here’s how to play:

  1. Attend the #ShopSmall in Flatiron Facebook Event.
  2. On November 24th, visit small businesses in the Flatiron District and take a photo in at least five different businesses throughout the neighborhood. Click here for a map to guide you. 
  3. Look out for Small Business Saturday welcome mats, paper crowns, paper hearts, a tent card by the register, pennants, or a sticker on the door... bonus points if they're part of the picture! 
  4. On Saturday, November 24th, post all five pictures at the same time to the Facebook event wall. Photos must be posted on November 25th.
  5. OR enter via a public Instagram account by posting all five photos on November 25th with the hashtag #ShopSmall and tag @FlatironNY.
  6. Not on social media? email your five photos to
  7. A winner will be chosen at random.

One entry per Facebook account. Open to US residents only.