Happy Memorial Day Weekend!☀️Throwing it back to this picturesque scene from 2016💥
📸:  <a target="_blank" href="">@212sid</a>
Happy Memorial Day Weekend!☀️Throwing it back to this picturesque scene from 2016💥 . 📸: @212sid
3 days ago
An egg like no other 👀 made out of miso-infused coconut and sriracha mayo! Drooling over  <a target="_blank" href="">@wagamama_usa’s</a>new menu items 😋
An egg like no other 👀 made out of miso-infused coconut and sriracha mayo! Drooling over @wagamama_usa’snew menu items 😋
3 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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What’s New

111Bike to Work Day 2019

Bike to Work Day 2019

May is National Bike Month, and the Flatiron District is the perfect place to celebrate!
Bike to Work Day is this Friday, May 17th, and you can plan your route with the newly released NYC Bike Map. Ride your personal bike or use Citi Bike, which offers over 500 bikes at 13 docking stations (including valet service at 22nd Street & Broadway and 24th Street & Park Avenue South) in and around Flatiron.
Make all of your bike trips as enjoyable as possible by reviewing Bike Smart: The Official Guide to Cycling in NYC. If you're seeing bikes parked to streetposts or tree pit guards it's a sign that demand for quality bike parking is exceeding supply. Please email requests for bike racks or street corrals to info [at] with 'Bike Parking Request' in the subject line. 
111Build The Block - 13th Precinct

Build The Block - 13th Precinct

You're invited to Build The Block, a discussion of the public safety challenges in our neighborhood with the NCOs from the 13th Precinct (Sector C).

Wednesday, May 15
7 pm doors open, 7:30 pm meeting begins
Sid's Bike Shop
151 West 19th Street 
Build the Block is committed to building mutual respect and stronger lines of communication between police officers and the communities they serve through neighborhood policing.


Neighborhood Policing is a new direction of the NYPD to ensure police have real relationships and accountability in the neighborhoods where they work each day. Each neighborhood in the program is assigned a new type of police officer known as Neighborhood Coordination Officers (NCOs).

These officers are hosting Build the Block safety meetings to jumpstart the dialogue between cops and community members to create real working relationships.

That’s where you come in – by attending these meetings and joining the conversation, you can help contribute to a safer, stronger New York.

111Flatiron Mother's Day Dining Guide

Flatiron Mother's Day Dining Guide

Celebrate mom this Mother's Day on Sunday, May 12th with a special meal in the Flatiron District. Be sure to snag reservations early to secure a table at these local favorites that will be showing extra appreciation for mothers with special menus, complimentary sides, and celebratory gifts. Please contact the businesses directly for more information and to make reservations. 

230 FIFTH, 230 Fifth Avenue, between 26th and 27th Streets, (212) 725-4300
Give mom a one-of-a-kind brunch with a view at 230 Fifth. A Mother's Day Buffet will be served from 10 am to 4 pm, offering a cold display, hot station, carving station, and dessert table. Brunch is $42 per adult and $15 for children 12 and under. 

BLACKBARN, 19 East 26th Street, between Fifth Avenue and Madison Avenue, (212) 265-5959
The only thing better than celebrating mom is celebrating mom for free. On Mother's Day from 11 am to 3 pm, all mothers and grandmothers get a complimentary brunch at BLACKBARN. The brunch features sweet potato pancakes with spiced whipped cream, cornflake-crusted French toast, and more. Other members of the family can order from the prix-fixe brunch menu, which is $42 and includes a cocktail or beer, corn muffins, entree, dessert, and coffee or tea. 

Bouley at Home, 31 West 21st Street, between Fifth and Sixth Avenues, (212) 255-5828
Chef David Bouley invites you to a six-course Mother's Day tasting menu for $175, and optional wine pairing for $125.The Holiday Tasting Menu will be served at Bouley Test Kitchen all day with reservations available from 11:30 am through 10 pm. A six-course vegetarian menu is available for $150 per person and a children's four-course menu (with dessert or custom-designed) is available for $105.  

The Clocktower, 5 Madison Ave, (212) 413-4300
This Michelin-starred staple will be offering not just a three-course brunch (including a billiards room dessert buffet) for Mother's Day but also a special three-course menu of kid-friendly dishes such as yogurt and granola parfait, pancakes, and sliders, as well as a craft station for kids to make gifts for mom. Brunch is $55 for adults and $25 for kids.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 937-8910
Toast mothers everywhere high above Fifth Avenue at Serra Fiorita, Eataly's seasonal Italian countryside rooftop restaurant. Kick back in the sunshine and raise a glass of one Serra's botanical cocktails or natural wines to salute the special women in your life. Celebrate with a delicious Mother's Day brunch, lunch, or dinner at any of Eataly's selection of restaurants.

Dos Caminos, 373 Park Avenue South, between 26th and 27th Streets, (212) 294-1000!
Bring mom and the family to Dos Caminos for Brunch or Dinner on Mother’s Day for a special menu with items like a seasonal tropical fruit salad and layered seafood enchiladas to celebrate the special day. 

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929
ilili invites you to honor and celebrate the exceptional women in your life with a memorable lunch or dinner experience. ilili chefs have put together Mother's Day specials to complement the restaurant's Lebanese-Mediterranean a-la-carte menu items, such as traditional lamb shanks and a red snapper dish.

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696
La Pecora Bianca is celebrating moms with prix-fixe menu options. A $50 per person meal will be offered featuring Mother's Day specials like burrata with snap pea pesto and a sheep's milk yogurt panna cotta.

Little Beet Table333 Park Avenue South, 212-466-3330
For those who are gluten-free, and even those who are not, Little Beet Table offers a plethora of nourishing, healthy food. Brunch staples include everything from an earthy Matcha Bowl to Shakshuka Baked Eggs and French Toast. Refreshing drinks made from nutrient-dense fruit and vegetable juices are sure to please mom.

Obica Mozzarella Bar Pizza e Cucina, 928 Broadway, between 21st and 22nd Streets, (212) 777-2754 
Stop by Obica Mozzarella Bar this Mother's Day for special dinner and cocktail menus. 

Park Avenue Spring, 360 Park Avenue South, between Madison Avenue and Park Avenue South, (212) 951-7111
A special three-course prix-fixe menu for $89 will be served to celebrate Mother's Day with special dishes like local burrata, Mediterranean branzino, and a rum-raisin carrot cake. A children's menu is available for $30 for children 12 and younger.  

Quality Eats, 3 East 28th Street, between Fifth Avenue and Madison Avenue, (212) 257-8882
Open for brunch, lunch, and dinner on Mother's Day (from 10:30 am to 10:30 pm), check out Quality Eats for high-quality steak selections, fresh seafood dishes, and breakfast classics. 

Scampi, 30 West 18th Street, between Fifth Avenue and Sixth Avenue, (212) 888-2171  
Celebrate mom with Scampi's three-course brunch menu at $59 per person ($29 for children). Enjoy unlimited Bellini's, Mimosa's or Bloody Mary's for an additional $30 per person. Plus, a takeaway for mom - a special floral arrangement or a bottle of Champagne will be waiting at the table. 

Scarpetta, 88 Madison Avenue, corner of 29th Street, (212) 691-0555
Treat mom to elevated Italian food for Mother's Day brunch or dinner at Scarpetta. Scarpetta is offering a three-course brunch for $55 per person with dishes like almond french toast and steak and eggs. Come in for a celebratory four-course dinner for $89 per person to enjoy dishes like seared scallops and short rib. The fan-favorite tomato and basil spaghetti will be available at both brunch and dinner. A la carte menu is also available.  

Simon & The Whale, 23 Lexington Avenue, corner of 23rd Street, (212) 475-1924
Treat mom to a special meal at Simon & The Whale, a lively neighborhood restaurant drawing culinary inspiration from the American coasts. Fresh baked goods like Griddled Banana Bread will be served at brunch, and enjoy a variety of salads, seafood, pasta for dinner

The NoMad, 1170 Broadway, corner of 28th Street, (212) 796-1500
The hotel restaurant from Daniel Humm and Will Guidara offers a top-notch brunch menu that includes a choice of five egg dishes like an omelet, croque madame, and avocado toast with a soft-boiled egg. If you're feeling adventurous, try the tête de cochon or prawn fritters with scallop mousse, tarragon, and lime.

Trattoria Italienne, 19 West 24th Street, between Fifth and Sixth Avenues, (212) 600-5139
Join Trattoria Italienne for Mother's Day dinner from 5:30 pm to 10 pm. Special off-menu items will be available as well.  

Photo Credit: La Pecora Bianca NoMad

Flatiron restaurants: Are you offering a Mother's Day special that is not listed here? Contact us by email at info[at] 

111Car Free Earth Day in Flatiron

Car Free Earth Day in Flatiron

Car Free Earth Day is an annual car-free event, which will be held this year on Saturday, April 27th, the Saturday immediately following Earth Day. Enjoy thirty open blocks of Broadway from Times Square to Union Square on foot during event hours, 9 am to 3 pm.

The day features all types of fun including complimentary Citi Bike day passes, free fitness classes from studios like exhale Flatiron, dance performances, a pop-up parkour playground, free skate rentals, a musical themed historic walking tour, and booths to learn about organizations working toward environmental sustainability. See you on Saturday! (Check out full citywide programming roster here). 

Citi Bike Station on Broadway between 21st and 22nd Streets:
Bike Programming 
Citi Bike Experience: Stop by the Citi Bike booth on Broadway & 22nd Street to learn about Citi Bike and sign up for a membership. New and existing members are eligible for a special gift on 4/27 only! In celebration of Car Free Earth Day, all visitors will get a complimentary Day Pass!

Flatiron Plaza North (Broadway between 23rd and 24th Streets): 

Fitness Classes and Performances
WRKNYC FITFAM Bootcamp: Join WRKNYC for an outdoor WRKout for the community. Our family-friendly Bootcamp will include all body-weight exercises that welcome all fitness levels!

Functional Fitness with PopFit Kids: Get ready for an action-packed healthy adventure with high-energy fitness fun and good-for-you games that kids can share with the whole family. Through high-energy circuit activities, dynamic drills, obstacle course play and more, this session will get kids moving and hit on the PopFit Five: Cardio, Strength, Flexibility, Balance and Endurance.

Exhale Barre plus Cardio with Rachael Leitson: Break a sweat, and have fun in all in one intense, efficient, barre-meets-cardio class.

Vibrate Higher’s Vinyasa Flow Yoga Class: Lead by expert yogi and Founder of Vibrate Higher and Vibrate Higher Foundation, Sandra Thelusmond, this class includes all levels of invigorating and strengthening vinyasa flow, which blends core work, power holds, arm balances and creative sequences. Participants also receive a free gift from the Vibrate Higher brand.

Fogo Azul NYC is NYC’s favorite all women drumline, 90 members strong! For years, women were forced to dance, while the men drummed. Fogo Azul NYC breaks this stereotype and strives to make drumming accessible to all female-identified individuals. Find them on social media as “Fogo Azul NY”.

2pm ARTICHOKE DANCE (Signature Dance Performance)
Overflow and Visioning Bodies: Artichoke Dance Company, one of the nation’s leading eco-arts performing groups, presents highlights from their water-focused series of works. "Overflow", created in response to Hurricane Sandy, reflects oceanic currents and rising tide patterns.

Worth Square (Broadway between 24th and 25th Streets):  
Fitness & Walking Tour
Parkour & Play with The Movement Creative: The Movement Creative will build a pop-up parkour playground that encourages family-friendly, creative movement via a unique obstacle course that will challenge balance, strength, jumping, and climbing skills. Our experienced coaches will share their favorite movement games and skills while providing individualized challenges. 


Go! Sports Inline Skate Y Skateboard Rentals and Clinics: Go! Sports USA will provide free skate rentals and "Learn to Skate" clinics at its #SkateStation for #CarFreeNYC 2019. As a licensed Department of Education vendor, Go! Sports USA runs year-round sports and media arts programming in schools across NYC.


11 AM – 12:30 AM 
Art, Literature and Rock & Roll: New York on the Cultural Edge 
Meeting Point, Broadway between 24th Street and 25th Street (Worth Monument)

Whether you are thinking of the Ashcan Artists of the early 20th century or the punk rockers of the 1970s, New York is a city that has been on America’s cutting edge for over a century. Join us as we explore New York’s cultural edge beyond Greenwich Village, from the site of Stanford White’s 1890 Madison Square Garden (and where he was murdered) to Bill Graham’s “Church of Rock and Roll". Along the way, we will explore the many waves of artists, musicians, and cultural figures who have found creative expression in the City. Stops could include The Palladium/Academy of Music, Paresis Hall, the 69th Regiment Armory, and Max’s Kansas City, as well as sites associated with Alfred Stieglitz, Patti Smith, Led Zeppelin, and Evelyn Nesbit. (Tours may accommodate a maximum of 30 individuals. Please arrive early to secure your spot). 

Flatiron South Plaza (Broadway between 22nd and 23rd Streets):

Demonstrations & Workshops
Engage in Solutions to Climate Change: Learn the solutions to Climate Change and participate in the workshop, “Write Your Member of Congress”. Citizens’ Climate Lobby creates the political will for climate solutions by enabling individual breakthroughs in personal and political power.


El-Space: Creating Dynamic Places Under the Elevated: Design Trust for Public Space has partnered with the New York City Department of Transportation (DOT) to enhance, activate and reclaim spaces under or adjacent to elevated bridges, highways and subway and rail lines citywide.


Earth Day Initiative’s Do Just 1 Thing: Earth Day Initiative’s Do Just 1 Thing program empowers people to take positive environmental actions in their own lives and share their own sustainability stories solutions they see or would like to see in their own lives. Come check out how you can engage and make a positive impact as we count down to the 50th anniversary of Earth Day in 2020.


Time Traveling through NYC’s Climate History: Throughout geologic time, water has moved from the world’s oceans into the ice sheets and then back again from the ice sheets into the world’s oceans. Each time this occurs, sea levels change, causing the climate and living conditions to change as well. Look into New York City’s climate history to discover what life would have been like in different climates and time periods.



Bioluminescent Fireflies: Hk Summer STEAM (Science, Technology, Engineering, Art, Math) is a full-day summer enrichment program during which our HYPOTHEkids conduct experiments, create projects, meet practicing scientists and engineers, and take trips based on the theme of the week! Come get a taste of summer during Car Free Earth Day!



Play Fair for Parks: Learn more about New Yorkers for Parks’ new Play Fair campaign for parks! Participants will learn more about how to engage in park and open space advocacy, and how to reach their decision-makers. NY4P is also soliciting public input into the design of our new District Profiles, a citywide resource that provides data about open space and park access for every neighborhood in the five boroughs.



SDG’s in My City: The UN Sustainable Development Solutions Network (SDSN) aims to eradicate poverty and deprivation, but also to grow our economies, to protect our environment, and to promote peace and good governance. As part of Car Free Earth Day, SDSN will run an interactive booth where the public can engage with the Sustainable Development Goals (SDGs). The booth will offer fun activities for all ages, including educational resource giveaways. Our booth will feature a spinning wheel with all 17 SDGs and participants will receive an invitation to partake in a personal practical behavior change activity.
The Wildlife Conservation Society New York Seascape Program: The WCS New York Seascape Program addresses pressing marine conservation issues within the 16,000 square miles of ocean from Montauk, New York, to Cape May, New Jersey, and the Long Island Sound. The New York Seascape program's objectives are to restore populations of depleted marine species (currently sharks, whales, and American eels), protect key coastal and offshore habitats, and inspire and build a diverse, vocal constituency for marine conservation. 



111April News Roundup

April News Roundup

April brought new life to the Flatiron District with blooming flowers and exciting developments. Media highlights include the debut of a new omakase restaurant on 28th Street and a dim sum spot on East 23rd Street, shout outs for the impressive food offerings at several dining spots, and the growing trend of residential building construction projects. Stay up to date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • It may be spring, but "winter is coming" for Game of Thrones (GoT) fans in the Flatiron District. The original Shake Shack in Madison Square Park served up a thematic secret menu in celebration of GoT's premiere of the show's final season. The menu items included a Dracarys Burger through April 21st and a Dragonglass milkshake available through May 19th (via Complex Mag). A new omakase (a chef curated sushi experience) spot, Noda opened at 6 West 28th Street where you can “taste a little bit of Tokyo without flying for 14 hours” (via Grub Street). If you're hungry for noodles, Xiang Xiang Noodle, a dim sum spot serving a variety of noodle dishes, and soups debuted at 110 East 23rd Street (via hoodline).

  • Square pizza slices are gaining popularity and Eataly Flatiron's Alla Pala was named to be one of the City's best. Head Baker Erin Flinn shared a secret to Alla Pala's success: “The flavor of our dough is the base of the flavor of our pizza, rather than looked at as a blank canvas, as is the case with many pizza doughs” (via New York Post). Chef Daniela Soto-Innes of Flatiron's Cosme and NoHo's Atla, was named as a James Beard finalist for best chef in New York City (via Patch). Popular Flatiron whiskey bar Maysville announced it will close its doors on April 21st (via Eater NY).

  • CBS signed a 15-year deal to renew 164,000 square feet at 28 East 28th Street (via New York Post). The Zucker Organization sold the 50,000-square-foot parking garage at 41-47 East 21st Street to Mequity Companies for $32.2 million (via Globest). Meridian Capital Group has arranged a $138.6 million ground-up construction loan for a 48-unit luxury condo property at 39 West 23rd Street that features a 24-story tower on West 23rd Street and a smaller 10-floor tower on West 24th Street, as well as one retail unit (via Multihousing News). Headquartered in Flatiron, Yext was named number two on the list of Top 10 Companies in Tech for Millennial Women in 2019. "We foster a diverse and inclusive environment because it's fundamental to our long-term success," said Elizabeth Walton, Vice President of Marketing at Yext (via PR Newswire). 

  • During Car Free Earth Day on April 27th, a series of activations and performances will occupy six different rest stops including one in the Flatiron District at 23rd Street and Broadway (via TimeOut New York). The Flatiron Building transformed into a giant slice of pizza (via The World News) and a landing spot for Game of Thrones' dragon Viserion (via Variety) thanks to two exciting Snapchat filters this month. 

Photo Credit: Eataly's Alla Pala

111Gift Bag Program Launch - Promote Your Business

Gift Bag Program Launch - Promote Your Business

The Flatiron Partnership is planning for upcoming community events, and we are excited to announce our new gift bag program.  

This year we plan to utilize gift bags at neighborhood events as an opportunity to showcase local businesses and promote them to our event attendees, which are generally the target audience for Flatiron businesses: neighborhood residents, office workers, shoppers, visitors, property owners, business owners, and various stakeholders. The gift bags are meant to serve as a chance to build awareness of your brand and store location and connect you with a core demographic group.

Event Opportunities:

  • Annual Meeting: Tuesday, June 4th at Grey Group, 200 Fifth Avenue – year-in-review community meeting followed by a cocktail reception (200 attendees)
  • Wellness Wednesday: Eight Wednesdays of free fitness classes in the Flatiron Public Plazas over the summer (260 attendees)
  • Celebrate Flatiron Partnerships: community networking event in the fall (200 attendees)

Note: You can choose to participate in as many as all events, and as few as one.

What types of gift bag marketing items are most successful? 

The most successful gift bag contributions are physical items that truly feel like a "gift" and will get the recipeint excited about in your brand or business. It's time to show off what you do best!

Examples include: individually wrapped food or beverages, sample size beauty products, other free samples, and branded/promotional items like notebooks, waterbottles, etc. You can include a coupon or voucher in addition to the physical item if this is of interest.

Interested? Contact us at

  1. Select your events. (As many or as few as you like.)
  2. Tell us what item you would like to gift and the quantity you are able to provide  
  3. We will coordinate the pick-up and storage of the items

We are excited to bring this valuable opportunity to businesses and look forward to collaborating with the neighborhood!