The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods.
New Neighbor: Paris Baguette
Paris Baguette is now open on Park Avenue South in the Flatiron District. The first Paris Baguette store in the United States opened in 2005 in Los Angeles, and today the chain has expanded to 40 stores from coast to coast. The café and bakery specializes in cakes, pastries, bread, sandwiches, coffee, tea, smoothies, frappes, and more.
Paris Baguette in Flatiron provides a cozy experience to customers with their "trend-setting bakery and café" concept. The Flatiron District store features a wall of baked goods across from cozy seating area for you to enjoy your morning pastry or afternoon cup of coffee.
Paris Baguette's parent company, the SPC Group, has been in business for over 68 years and is a well established brand in South Korea. Their mission is to cater to the masses as a world-class company. Paris Baguette aims to "bring new levels of satisfaction to people who experience our brand as we continue to create new products, and implement innovative ideas in the future."
Hours are Monday through Friday 7:00 a.m. to 10:00 p.m., and Saturday and Sunday from 8:00 a.m. to 10:00 p.m.
Paris Baguette, 303 Park Avenue South, between 23rd and 24th Streets, (212) 677-0404.
Image via Paris Baguette.
New Neighbor: TheRUN
TheRUN, an indoor running studio utilizing treadmills, opens their first studio in the Flatiron District on Thursday, April 16th. TheRUN was founded by John Henwood, a representative for New Zealand in the 2004 Olympic Games, and Nikki Nolan, who has a background in business development. The studio is equipped with 20 treadmills with state-of-the-art technology, a centralized instructor podium, locker rooms with showers, and a retail boutique.
Whether you are a running novice or a seasoned marathon runner, TheRUN has a class just for you! TheRUN offers four types of classes: The Shaper, The Endurance, The Velocity, and The Long Run. In addition to these classes, TheRUN also offers a beginners program: Stroll to Stride 5km. This is an ideal program if you want "to go from sedentary to running 5k or running nonstop for 30mins, in just 8 weeks." Each 45-minute class is composed of running and walking, exercises, and stretches.
Every workout at TheRUN is tailored to your running pace and ability. Once you enter the studio, you simply enter your name and pin on the treadmill app, and the treadmills will adjust the speed and incline throughout class without needing to press a single button. If you are new and unsure of what your natural running pace (NRP) is, arrive to class early and the instructor or staff will assist you.
If you book a treadmill at TheRUN during their grand opening week (April 16 - April 22), you could win a 5 class package!
TheRUN, 24 West 25th Street, between Broadway and Sixth Avenue, (212) 731-9149.
BID Program Spotlight: Spring Plantings
The BID's Clean Team has been hard at work getting the neighborhood back in shape after a rough winter, and now, with consistent warmer temperatures in the forecast, the BID's landscaping firm, A. Bulfamante Landscaping, has planted thousands of flowers to bring happy pops of color to the district.
Beginning in late March, the team planted pansies, daffodils, tulips, and hyacinths in the BID's 148 planters in the Flatiron Public Plazas along Broadway and Fifth Avenue from 21st Street to 24th Street. In April, the the team went to work on the tree pits and hanging baskets, filling the BID's 164 tree pits with purple pansies and 38 hanging baskets with daffodils.
You may have already noticed pansies and daffodils along the Park Avenue South median malls, from 21st Street to 28th Street, and as the weather continues to warm up, you will also see tulips bloom there. The tulips were planted as bulbs late last fall - a total of 2,800 bulbs!
To learn more about the BID's Streetscape and Public Improvement programs, click here.
Digital.NYC Five-Borough Tour Event Recap
The Digital.NYC Five-Borough Tour visited Flatiron last week to discuss the vitality and growth of New York City’s tech ecosystem and talent pipeline. The event featured dual panels that navigated attendees through the Digital.NYC website and tech landscape in the city.
The free event was presented by Digital.NYC with General Assembly and the Flatiron 23rd Street Partnership. Over nearly two hours, panelists discussed tech jobs, the skills necessary in an evolving tech market, and the need to introduce tech awareness at an earlier age.
“We need to be thinking about this in kindergarten,” said Hagos Mehreteab, Head of Organizational Engineering at Codecademy, formerly Senior Director of Talent Acquisition at AppNexus, which is located in Flatiron.
Echoed Kristen Titus, Founding Director of the NYC Tech Talent Pipeline, “You can’t be what you can’t see.” Incubating visibility earlier will spur more to pursue tech careers. The Tech Talent Pipeline, established in May of 2014, endeavors to “deliver quality jobs for New Yorkers and quality talent for our businesses,” she said. “We recognize that New York City businesses, large and small, are hugely dependent upon tech talent today. That is only going to continue to grow.”
Titus and Mehreteab were joined by Jake Schwartz, Co-Founder & CEO of General Assembly, and Jayana Johnson, a NYC Tech Talent Pipeline fellow, in discussing the city administration’s support of the tech ecosystem.
Survey for NYC Entrepreneurs
How can NYC Small Business Services (SBS) help you start, operate, or grow your business?
The City is conducting a comprehensive study on the state of entrepreneurship in New York City to identify the unique opportunities and challenges entrepreneurs face and how the City can help.
Please help SBS spread the word and encourage entrepreneurs to help the City design meaningful and responsive services that will help them start, operate, and grow your business in New York City.
The survey, which will be closing on April 31, takes roughly 10-15 minutes to complete. It is available in seven languages and can be accessed via all mobile platforms. Three lucky participants who complete the survey will be eligible to win a 16GB iPad Air!
New Neighbor: Y7 Studio
On Friday, April 3rd, Y7 Studio introduced the Flatiron District to their "beat bumping, sweat dripping, candlelit yoga" workout. Racked welcomed Y7 with a statement that we second, "for a fitness studio, nothing quite says 'You've made it!' like opening a new location in Flatiron, the center of all that is fit in New York City."
The studio, located on the fourth floor of 25 West 23rd Street, spans the entire floor. Well+Good reported that the space "holds 30 yogis, and has a 350-square-foot check-in and lounge area." Y7 Studio offers two types of classes: Vinyasa Yoga and Slow Burn. You can purchase class packages or monthly unlimited memberships and rent yoga mats and Yogitoe towels. Two new student specials are also available: $45 for two weeks of unlimited classes or $99 for one month of unlimited classes.
Hours are Monday through Wednesday 7:00 a.m. to 9:15 p.m., Thursday and Friday 7:00 a.m. to 8:00 p.m., Saturday 10:00 a.m. to 1:45 p.m., and Sunday 10:00 a.m. to 5:30 p.m.
Y7 Studio, 25 West 23rd Street, Fourth Floor, between Fifth and Sixth Avenues, (646) 820-0781.
Image via Y7 Studio.
27 West 24th Street
New York, NY 10010
©2015 Flatiron 23rd Street Partnership. Site designed with love in the Flatiron District by RDA