All smiles when you win free  <a target="_blank" href="">@shakeshack</a>fries on the #Flatiron prize wheel! Spin to win till 4PM today!
All smiles when you win free @shakeshackfries on the #Flatiron prize wheel! Spin to win till 4PM today!
20 hrs ago
We are on the #Flatiron Plaza till 4PM with free coffee from  <a target="_blank" href="">@brooklynroasting</a>& the prize wheel - this wild card winner just scored a  <a target="_blank" href="">@hillcountrybbq</a>gift card!
We are on the #Flatiron Plaza till 4PM with free coffee from @brooklynroasting& the prize wheel - this wild card winner just scored a @hillcountrybbqgift card!
2 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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What’s New

111New Neighbor: Inscape

New Neighbor: Inscape

Inscape, a studio that offers immersive experiences for guided meditation and relaxation, arrived in the bustling Flatiron District earlier this November. Created by New York-based fashion retailer Intermix founder Khajak Keledjian, who became a serious meditator in 2007, Inscape also adopts Intermix's mix-and-match philosophy, but this time, applies it to the modern meditation center experience. 

What is unique about Inscape that you cannot find at a yoga studio is the fact that there are no teachers or gurus. Classes are led by nondenominational teacher-free audio guides. The voice of the brand is known as Skye, and it will guide you through meditation and relaxation sessions (Vogue, November 2016).

Did you know that there is a difference between meditation and relaxation? Meditation is about your relationship with your mind. Inscape offers their signature flow that includes movement, breathing, and three types of meditation techniques—Focus, Mindfulness, and Mantra. Relaxation is when your body feels safe and nurtured, sending signals to your heart and breathing to slow down. You will experience the relaxation sessions lying down. Both relaxation and meditation sessions are offered in varying lengths, so that the sessions are accessible for everyone.

Inscape also offers quiet spaces outside of the studio where you can lounge and relax, sip tea, or read a book. You can also participate in their seasonal creative and interactive art activities. Inscape also offers a mobile app with content for all levels to guide you through the day. 

Hours are Monday through Friday from 7:45 a.m. to 9:00 p.m. or Saturday and Sunday from 10:00 a.m. to 5:00 p.m.

Inscape, 45 West 21st Street, #1, between Sixth and Fifth Avenues, (646) 952-0706.

Image via Inscape.

11123 Days of Flatiron Cheer Social Media Contest #FlatironSkyLine

23 Days of Flatiron Cheer Social Media Contest #FlatironSkyLine

Visitors to see Flatiron Sky-Line are invited to share their photos and experiences on Twitter and Instagram. Images shared from public social media accounts, using the #FlatironSkyLine hashtag, will be entered to win prizes from local Flatiron businesses. 

Prizes include dining gift certificates, fitness memberships and classes, tickets to performances, and much more. A winner will be picked each day! 

#FlatironSkyLine Prizes:

  • Thursday, December 1st - $50 gift certificate from Benvenuto Flatiron Cafe
  • Friday, December 2nd - $50 gift certificate from Studio ANYA
  • Saturday, December 3rd - Vouchers for 4 free tickets from Baruch Performing Arts Center
  • Sunday, December 4th - SofarSounds premium coupon from Cesar
  • Monday, December 5th - $100 gift card from 10/10 Optics
  • Tuesday, December 6th - Five burrito cards from Dos Toros
  • Wednesday, December 7th - Two $100 gift cards from Ethan Allen
  • Thursday, December 8th - $50 gift card from Foto Care
  • Friday, December 9th - A pack of 3 classes from ChaiseFitness
  • Saturday, December 10th - Three premium prizes from Fujifilm Wonder Photo Shop
  • Sunday, December 11th - 50 minute facial from Heyday
  • Monday, December 12th - Two $50 gift cards from Covina Coffee at Park South Hotel
  • Tuesday, December 13th - $120 gift card from Tacombi Flatiron 
  • Wednesday, December 14th - $50 gift box from Idea Coffee
  • Thursday, December 15th - Friday Night Dinner for 2 from Natural Gourmet Institute
  • Friday, December 16th - A pack of 5 classes from exhale Flatiron
  • Saturday, December 17th - Premium prize from Origins
  • Sunday, December 18th - A pack of 3 classes from Barry's Bootcamp
  • Monday, December 19th - $50 gift card from Eataly
  • Tuesday, December 20th - $50 gift card from Tres Carnes
  • Wednesday, December 21st - Amazon Fire Kindle HD from Touro College
  • Thursday, December 22nd - $150 gift certificate for dinner for 2 from Almond Restaurant
  • Friday, December 23rd - $100 gift card from The Copy Specialist 

How it works:

  • Take a photo with or of the installation, or at an event on the Public Plaza, and post it on Twitter and Instagram using #FlatironSkyLine.
  • One (1) entry per account.
  • Account must be public.
  • Account must follow @FlatironNY on Twitter or Instagram.
  • The winner will be selected through a randomized lottery system.
  • To be entered to win the prize for that day, your photo must be posted by 5:00 p.m. Photos posted after 5:00 p.m. will be entered to win the following day.
  • Saturday and Sunday winners will be selected on the following Monday. 

*Prizes are subject to change. Please check back and follow @FlatironNY on Twitter and Instagram for the latest information*

111November News Roundup

November News Roundup

The weather may be getting colder, but the Flatiron District continues to be hot with media attention highlighting restaurants, health and wellness businesses, public transit, and BID events. Stay up to date with the latest Flatiron District news with the BID’s monthly roundup of notable highlights.

  • November saw two new exciting additions to the neighborhood food scene. French-Italian restaurant Italienne, located at 19 West 24th Street, serves small plates and a la carte dishes inspired by the flavors of Southern France and Northern Italy (via Zagat), while Japanese-inspired, London-based noodle chain Wagamama opened its US flagship restaurant across from Madison Square Park at 210 Fifth Avenue (via Thrillist). In other restaurant news, Eleven Madison Park, Junoon, and the NoMad Restaurant have all retained their respective star ratings for the 2017 edition of the prestigious Michelin Guide (via Eater).
  • The Flatiron District was dubbed “the mecca for athleisure” in a New York Times profile on the rise of athleisure apparel. The article highlighted several local businesses including Bandier, Sweaty Betty, and Athleta. The neighborhood’s reputation as a hub for health and wellness continued to grow in November with the opening of Inscape, a 5,000-square-foot meditation center at 45 West 21st Street (via Vogue).
  • Those traveling crosstown to and from the Flatiron District had reason to cheer this month with the announcement of M23 Select Bus Service (SBS) along 23rd Street. M23 SBS was jointly developed by DOT and the MTA, with the goals of providing faster and more reliable bus service, safer streets for pedestrians and drivers, and maintaining traffic flow (via ABC-7 NY).
  • November was an exciting month for the Flatiron BID with the unveiling of LOT’s Flatiron Sky-Line on the North Flatiron Public Plaza on Monday, November 21st. Flatiron Sky-Line was the winner of the Flatiron Public Plaza Holiday Design Competition, and will remain on view through the holidays as part of the BID’s annual “23 Days of Flatiron Cheer” programming (via DNAinfo and Curbed). For more information on “23 Days of Cheer”, click here.

Image of Flatiron Sky-Line

111#ShopSmall + Photo Scavenger Hunt in Flatiron on Small Business Saturday

#ShopSmall + Photo Scavenger Hunt in Flatiron on Small Business Saturday

Founded by American Express, Small Business Saturday is an opportunity to show love to small businesses during the holiday shopping season. This year, as a Neighborhood Champion, the Flatiron/23rd Street Partnership is collaborating with businesses across the district to hold in-store events and special deals, in addition to a neighborhood-wide photo scavenger hunt, on Small Business Saturday.

You’ll find Small Business Saturday merchandise across the district. The businesses below are doing something extra special on Small Business Saturday. Use the hashtag #ShopSmall and tag @FlatironNY on social media.

Abracadabra – 19 West 21st Street (between Sixth and Fifth Avenues), (212) 627-5194

Snap photos with Abracadabra’s Zoltar Machine and enjoy 10% off stocking stuffers when you mention the Flatiron Partnership.

BXL Zoute – 50 West 22nd Street (between Sixth and Fifth Avenues), (646) 692-9282

Celebrate Small Business Saturday with a Belgian brunch at BXL Zoute! A special offer for Small Business Saturday will be available.

The Churchill Tavern – 45 East 28th Street (at Park Avenue South), (646) 476-8419

The Churchill Tavern is offering a $25 per person brunch, which includes one brunch item, two drinks, and includes tax and gratuity.

Flatiron Wines – 929 Broadway (at 21st Street), (212) 477-1315

Step into Flatiron Wines for a Small Business Saturday wine tasting.

Heyday – 1130 Broadway (at 26th Street), (646) 869-3601

Enjoy 25% off store-wide at Heyday for your favorite facial essentials.

N.Y. Cake - 56 West 22nd Street (between Fifth and Sixth Avenues), (212) 675-2253

Stock up on bakeware for the holiday season! All metal cookie cutters 3” and smaller on the wall will be on sale for $1.50.

Uplift – 24 West 23rd Street (between Fifth and Sixth Avenues), (212) 242-3103

Celebrate Uplift Studios, and all-women gym, with a super sale on vintage merchandise, and a discount off your first class when you mention the Flatiron Partnership.

Rizzoli Bookstore – 1133 Broadway (at 26th Street), (212) 759-2424

Join Rizzoli’s social media splash: post a picture of an item you would like to give or receive to social media and tag @RizzoliBookstore and @FlatironNY. All posts will be entered to win a $25 gift certificate from Rizzoli.

Whisk933 Broadway (between 21st and 22nd Streets), (212) 477-8680

Participate in Whisk’s in-store photo booth from 3:00 – 5:00 p.m. for a chance to win a Boska Petit Paris cheese board and slicer ($70 value).

Yoga Shanti46 West 24th Street (at Sixth Avenue), (212) 255-9642

Small Business Saturday is the perfect day to try something new! All new students that day will receive a free class. Returning students will receive 25% off classes, class packs, and retail.

Flatiron District Digital Scavenger Hunt

Join the Flatiron/23rd Street Partnership for our digital scavenger hunt on Saturday, November 26. Eligible participants will be entered to win a prize. Here’s how to play:

  1. Attend the #ShopSmall in Flatiron Facebook Event.
  2. On November 26th, find and photograph Small Business Saturday merchandise, in the Flatiron District, in at least five different businesses throughout the neighborhood. Click here for a map to guide you. Look out for welcome mats, paper crowns, paper hearts, a tent card by the register, pennants, or a sticker on the door.
  3. On Saturday, November 26th, post all five pictures at the same time to the event wall. Photos must be posted on November 26th.
  4. A winner will be chosen at random to win.

One entry per Facebook account. Open to US residents only.

Image of N.Y. Cake via Flatiron/23rd Street Partnership

111New Neighbor: SNOWFOX Sushi

New Neighbor: SNOWFOX Sushi

Sushi is making a splash in the Flatiron District - now in the mix: SNOWFOX. Founded in Houston, Texas, SNOWFOX is known for chef-prepared sushi at a grab-and-go speed. SNOWFOX, owned by JimKim Company, is a sushi bar management company that operates 600 sushi bars in food courts and supermarkets globally, but the store on 23rd Street is its first storefront location on the East Coast.

The neighborhood’s crossroads of businesses and shoppers create the vibrant atmosphere SNOWFOX chefs wish to cater to, as well as the Flatiron Building's instantly recognizable image. “We chose the Flatiron District for our first New York store because not only is it a bustling neighborhood, but it’s also a place that everybody knows,” said MJ Lee, Administration Director at SNOWFOX.

SNOWFOX offers freshly made and elegantly packaged sushi rolls and bento boxes, in addition to side items such as poke and seaweed salads, spring rolls, and fruit-infused waters. "I hope our flagship store in the Flatiron District will provide excellent service to customers enjoying grab-n-go sushi prepared by our experienced chefs," continued Lee.The store’s food items are created on-site by sushi chefs led by the company’s Master Chef Jae Bae. For their first New York location, SNOWFOX hired chefs that were local to the city, with experience serving high quality foods in a fast-paced setting.

Hours are 7:00 a.m. to 10:00 p.m. Monday through Friday, and 10:00 a.m. to 10:00 p.m. on Saturdays and Sundays.

SNOWFOX, 24 East 23rd Street, at Madison Avenue, (646) 998-3030.

Image via SNOWFOX

111Local Places to Give This Holiday Season

Local Places to Give This Holiday Season

As we prepare for Thanksgiving, our thoughts are also with those in need, and we look for ways to give back in the local community. #GivingTuesday, the largest single day of charitable giving, is celebrated on the Tuesday following Thanksgiving. You can join in the spirit of giving by donating to local Flatiron nonprofit organizations on #GivingTuesday and throughout the holiday season.


In 1995, PENCIL launched Principal for a Day®, an annual event designed to raise awareness about public education by having civic and business leaders serve as visiting principals in New York City schools. Twenty years later, PENCIL is the leader in creating innovative and impactful models of collaboration between the business and education communities. PENCIL works at the intersection of school needs and business expertise to bring together the best ideas, talent, and resources across sectors to improve public school and student performance and enhance workforce pathways.

Pen + Brush 

For 122 years Pen + Brush has been dedicated to promoting the work of women in the literary and visual arts. Pen + Brush provides a platform to showcase the work of professional emerging and mid-career female artists and writers to a broader audience with the ultimate goal of effecting real change within the marketplace.

The National Museum of Mathematics 

The National Museum of Mathematics strives to enhance public understanding and perception of mathematics through dynamic exhibits and programs, which stimulate inquiry, spark curiosity, and reveal the wonders of mathematics. The Museum’s activities lead a broad and diverse audience to understand the evolving, creative, human, and aesthetic nature of mathematics.

Helen Keller International 

Founded in 1915, Helen Keller International is dedicated to saving and improving the sight and lives of the world's vulnerable by combatting the causes and consequences of blindness, poor health and malnutrition.

Center for Book Arts 

Founded in 1974, the Center for Book Arts is a nonprofit organization dedicated to exploring and cultivating contemporary aesthetic interpretations of the book as an art object, while preserving the traditional practices of the art of the book. The Center is one of few contemporary arts organizations dedicated to the art of the book, and the only location in New York City at which visitors can view book arts exhibitions in the context of an active, working studio.

Other ways to donate this holiday season: 

Food Drive for the Food Bank For New York City

With so many New Yorkers experiencing hunger and hardship, we are holding a food drive through December 23rd to benefit the Food Bank For New York City, the city’s major hunger relief organization. We will be collecting non-perishable food items on the North Flatiron Public Plaza on Fridays and Saturdays from December 2nd-17th from noon-4:00 p.m. and on Wednesday, December 21st from 4:00 p.m.-8:00pm.

Donations are also accepted online which double – or even triple – the amount a dollar can provide at the grocery store. To donate online, click here.

Coat Drive at the NYPD 13th Precinct

As the temperature drops, there are many vulnerable New Yorkers who are in need of coats. Donate your gently used coats to the New York Police Department’s 13th Precinct at 230 East 21st Street this holiday season.


Donate Goods through donateNYC, a program of the NYC Department of Sanitation that helps New Yorkers give goods, find goods, and do good, with tools that make it easy to donate or find used goods.

Get goods for doing good! Have a picture taken of yourself donating goods, post it on social media, and tag donateNYC using the hashtag (#GiveGoodsDoGood). You will automatically be entered to win gift cards and prizes from various donateNYC Partners and supporters. Make sure to post by Friday, December 2nd when the contest ends.

For other ways to donate this holiday season and year round, visit