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As if we needed more reasons to stop by Eataly Flatiron 🌬❄️⬇️
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Through 11/18, enjoy two-course lunch specials for $18 and two-course dinner specials for $28 at Eataly restaurants!
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And, stop by  <a target="_blank" href="http://instagram.com/eatalybirreria%E2%80%99s">@eatalybirreria’s</a>new pop-up rooftop winter wonderland, SERRA ALPINA! Savor dishes from Italy’s northern regions including melted cheese, wines made with glacier water, and amaro cocktails surrounded by twinkling lights 🍷✨
273 likes
As if we needed more reasons to stop by Eataly Flatiron 🌬❄️⬇️ . Through 11/18, enjoy two-course lunch specials for $18 and two-course dinner specials for $28 at Eataly restaurants! . And, stop by @eatalybirreria’snew pop-up rooftop winter wonderland, SERRA ALPINA! Savor dishes from Italy’s northern regions including melted cheese, wines made with glacier water, and amaro cocktails surrounded by twinkling lights 🍷✨
1 day ago
Flatiron District, 7/19/2018. We know the unexpected can happen!🚨JOIN US next Tuesday, 11/14 at 8:30 am to hear from emergency response experts & Flatiron businesses about their experiences and lessons learned from the steam pipe explosion.
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Tickets in BIO ⬆️⬆️⬆️
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📸: Mark Josephon via Twitter
209 likes
Flatiron District, 7/19/2018. We know the unexpected can happen!🚨JOIN US next Tuesday, 11/14 at 8:30 am to hear from emergency response experts & Flatiron businesses about their experiences and lessons learned from the steam pipe explosion. . Tickets in BIO ⬆️⬆️⬆️ . 📸: Mark Josephon via Twitter
5 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Show Support for Small Business Saturday!

Show Support for Small Business Saturday!

SHOP SMALL this holiday season! Join millions of shoppers around the country for Small Business Saturday, on November 24th - two days after Thanksgiving.

This year, to raise awareness about the value of shopping locally, BIDs around the city are coming together for the Small Business Saturday Coalition, a citywide campaign to highlight the diversity of small and independent businesses in New York. The Flatiron BID is happy to shine a spotlight on the unique retail opportunities that contribute to the neighborhood character of Flatiron and fellow NYC communities. 

As a Neighborhood Champion, an official American Express designation, the Flatiron BID will highlight events and deals happening in the neighborhood. Check back to FlatironDistrict.NYC next week for exciting opportunities to support local Flatiron businesses. 

Not familiar with Small Business Saturday? The campaign began in 2010 when American Express founded the event to encourage consumers to “Shop Small,” and in 2011, the U.S. Senate passed a resolution officially recognizing Small Business Saturday. Since then, elected officials and community organizations play an important role in supporting the event, a cornerstone of the holiday shopping season. Since Small Business Saturday started, U.S. customers have reported spending an estimated total of $85 billion at independent retailers and restaurants — that's $85 billion over 8 days alone.

Flatiron Small Business Owner? If you are a small business owner in the Flatiron District and would like to learn more about becoming a participating business on Small Business Saturday, please contact the Flatiron BID at info@flatironbid.org. Additionally, the BID has marketing materials to share with businesses like storefront logos, social media posts, or website banners to drive consumers to their stores. Eligible businesses may utilize the Shop Small Studio to quickly create personalized marketing materials.

Save the Date - 11/24!

#SmallBizSat

111BID Assessment Increase Hearing

BID Assessment Increase Hearing

At 10 am on November 14th, a public hearing will be held in the City Council Committee Room, 2nd Floor, located at City Hall in Manhattan. The purpose of the hearing is to consider a local law which authorizes an increase in the annual amount to be expended in the Flatiron/23rd Street Partnership Business Improvement District (BID).
 
The BID currently has one of the lowest assessment rates of all Manhattan BIDs, and this proposed increase is only the second since its inception in 2006. The proposed assessment increase of roughly 4.5 cents, from 11 cents per commercial square foot to 15.5 cents, is to be phased in over three fiscal years. Rising operating expenses, coupled with expanded programming and public improvement projects, compel the BID to consider this increase in order to maintain the high level of service that has proven to be so vital to the success of the Flatiron District.
 
For full hearing details, including the agenda, please click here.
111Event Recap: 2018 Celebrate Flatiron Partnerships

Event Recap: 2018 Celebrate Flatiron Partnerships

Nearly 200 guests gathered to celebrate the work of the Flatiron/23rd Street Partnership at the 13th annual Celebrate Flatiron Partnerships on a beautiful fall evening last Tuesday, October 23rd. The party at 230 FIFTH began at 6 pm with drinks and passed hors d'ouevres on the venue's rooftop, along with stunning views of the neighborhood. Guests made their way to the 20th floor penthouse lounge around 7:15 pm.

BID board members Jane Gural Senders and Nick Athanail welcomed the crowd. Pedro Carrillo, Chief of Staff for District 2 City Councilmember Carlina Rivera, delivered a City Council Proclamation, signed by Councilmember Rivera, District 4 City Councilmember Keith Powers, and Speaker of the New York City Council Corey Johnson, thanking Founding Executive Director Jennifer Brown for her 12-plus years of service.

Ms. Brown attributed the BID’s success over the years to the many staff members who have worked so hard on behalf on the neighborhood, along with the very involved board members. She noted what a special place the district is, and thanked the community members for their involvement and support. 

Following the remarks, attendees partook in a fun photo booth and mingled and networked the night away.

>> View CFP 2018 Event Photos

>> Check out CFP 2018 Photobooth Pictures

Photo L-R: Jane Gural Senders, BID Board Member; Jennifer Brown, Founding Executive Director; Nick Athanail, BID Board Member; Pedro Carrillo, Chief of Staff, City Councilmember Carlina Rivera

Photo Credit: Angelito Jusay Photography

111October News Roundup

October News Roundup

October ushered in the changing color of leaves, some colder weather, and another busy month in the Flatiron District. Noteworthy restaurants and bars received praise, new businesses opened their doors, and companies announced plans to lease additional office space in the district. Stay up-to-date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights, and Happy Halloween! 

  • We are excited to announce that the popular vegan fast food chain, Veggie Grill, will be moving into the district in Spring 2019 at 12 West 23rd Street (via Live Kindly). The third and final outpost from Chef Jonathon Benno at The Evelyn, Benno, a fine dining Mediterranean-style restaurant will be opening its doors next month (via New York Post). A number of Flatiron dining spots topped notable lists. Thrillist's Best Pumpkin Pies in NYC list included Hill Country and Lady M (via Thrillist New York). Vogue rounded up a list of the best cooking classes in NYC, which included Eataly's La Scoula which offers Italian fare cooking lessons, and the Natural Gourmet Institute, which specializes in vegan-minded and gluten-free cooking (via Vogue). The NoMad Hotel's NoMad Bar was named the best bar in North America, and the fourth best bar in the world by World's 50 Best Bars (via Forbes). Lebanese restaurant, ilili, was labeled as one of the best restaurants to eat at when visiting NYC (via Independent). 
  • The company spearheading the construction of a residential building at 39 West 23rd Street, Anbau Enterprises, celebrated the project's groundbreaking this month (via New York YIMBY). The online ticket-selling platform, SeatGeek is doubling the size of its headquarters in a new Flatiron space at 902 Broadway (via The Real Deal). Floor covering contractor, Consolidated Carpet, is also moving its headquarters and showroom to 16 West 22nd Street (via Commercial Observer). Knotel continues to grow with an additional Flatiron location coming to 155 Fifth Avenue as a part of a major citywide expansion (via BizJournals).  

Photo Credit: Chronogram of the Natural Gourmet Institute 

111The École, a French-American School with an International Perspective

The École, a French-American School with an International Perspective

The unassuming façade of the building at 206 Fifth Avenue may give little clue as to what lies inside, that is, unless you look up and see the colorful flags proudly waving on which are written the words ‘the École’. Anyone who has a little knowledge of French would then know that this is a school. But this establishment is not just any school, and it did not start out as The École. It is an international, French-American school that was founded in 2009 under the name École Internationale de New York (or EINY for short). Last year, with the 10th anniversary of the school around the corner, it was decided that it was time for a change.

New Name, New Logo, New Identity

Many independent schools go through a re-branding every 10 to 15 years to reassess their identity and to take a closer look at the direction in which they are heading. The École’s new look is meant, in part, to reflect the trendiness of the Flatiron District, which is home to both its campuses (as well as a myriad of start-ups, fashion agencies, and hip restaurants). Many of the school’s families also live in the neighborhood, which enhances the tight-knit community feel of The École.

Although the school’s look has gone through this recent makeover, the new name—The École—with its English article and French noun, underlines what has not changed: namely, the bilingual nature of the French-American school. Students at The École do not learn two languages; they learn in two languages, French and English. From nursery onward, each class has both a French and an American teacher, who work together to make cohesive lesson plans. Some math classes, social studies, and science lessons are even taught in both languages simultaneously, allowing the students to make connections between the two different programs. Mandarin is introduced in 3rd grade. Spanish can also be selected in Middle School.

This year, as The École celebrates its 10th anniversary, another change is in the works. The school, which now has 215 students from nursery/maternelle through 8th grade has outgrown its second location on East 22nd Street, which houses most of the elementary school, the middle school, and the administrative offices. They will not be moving far though, as the new campus will need to be within walking distance of the maternelle campus on Fifth Avenue.

Although The École will continue to grow, the goal is to have no more than two classes at each grade level in order to maintain the quality of personalized instruction, its innovative program, and its community feel—all essential parts of its identity as a small international school in the heart of NYC. That is one feature that will not be changing anytime soon.

The École is hosting open houses in November, December, and January. For more details, please visit The École's Calendar of Events.

Photo Credit: The École

111Flatiron Partnership and Van Alen Institute Announce Winning Holiday Installation Design: Happy

Flatiron Partnership and Van Alen Institute Announce Winning Holiday Installation Design: Happy

The Flatiron/23rd Street Partnership and Van Alen Institute unveiled the winner of the fifth annual Flatiron Public Plaza Holiday Design Competition—Happy by Studio Cadena—a temporary installation in the heart of the Flatiron District. Happy will be the centerpiece of the Partnership’s seventh annual holiday program and a highly visible landmark in this thriving New York City neighborhood.

“We all wish each other happiness during the holidays. This installation physically manifests this well wishing to all who visit Flatiron,” said Benjamin Cadena, Founder and Principal of Studio Cadena. “In our otherwise bleak social and political context, it aspires to carve a small and more positive space in the city—it offers a warm embrace during the cold winter months.”

The installation features 24 softly shaped transparent vinyl screens that drape down from an open frame to inscribe an intimate collective space within. Its rich colored surface projects a highly visible and memorable figure from a distance, and up close, filters views inside and out by infusing the surrounding context in a rich, saturated glow. Gently swaying in the breeze, it shimmers and reflects while it casts long colored shadows in the low light of late fall and early winter. Happy is a simple device to make you stop, wonder, and most importantly, smile.

The installation will remain on view to the public on the Flatiron North Public Plaza at Broadway, Fifth Avenue, and 23rd Street, through the holidays as part of the Partnership’s “23 Days of Flatiron Cheer” programming. The installation is permitted through NYC DOT Art and is open to the public daily, weather permitting, from November 19, 2018 through January 1, 2019.

The closed-call competition began in June 2018, when the Flatiron/23rd Street Partnership and Van Alen Institute—a 124-year-old design not-for-profit that produces innovative competitions, programs, and communications to make cities better places—invited eight design and architecture firms to submit proposals. Invited firms were: Agency—Agency; Brandt : Haferd; MODU; N H M D; Office III; P.R.O.; Studio Cadena; and Wolfgand & Hite.

A jury with expertise across the worlds of design and public art, including representatives from the Flatiron/23rd Street Partnership and Van Alen Institute’s board of trustees, reviewed the proposals.

“Our holiday installations have become a destination for those who live in, work in, or visit Flatiron during the holiday season, and take part in our annual ’23 Days of Flatiron Cheer’ celebration,” said Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership. “Happy is animated, fun and whimsical, imbuing the spirit of the season and what makes our neighborhood so special this time of year.We are proud to partner with Van Alen Institute and Studio Cadena and invite all New Yorkers – and holiday guests – to visit Flatiron this season!”

“In a relatively small way, Happy demonstrates the huge impact that design can have on daily life,” said David van der Leer, Executive Director of Van Alen Institute. “By expressing a positive emotion in a public space, Studio Cadena’s delightful installation invites people to take a moment to consider the joy of being in the big, busy city during the holiday season. Congratulations to the design team and thank you to our partners in realizing this creative vision for everyone’s enjoyment.”

“We look forward to watching people get surprised and delighted when they come upon this imaginative installation in the Flatiron Plaza,” said NYC DOT Assistant Commissioner of Design + Art + Wayfinding Wendy Feuer. “The firms selected for the Flatiron BID's annual holiday installation find ever inventive ways to interpret the season, adding to the City’s magic at this time of year.”

Studio Cadena is based in Brooklyn. The Happy project team includes Silman (structural engineer) and YOUNGBUK Art Services LLC (fabricator/installer).

Sponsored by the Flatiron/23rd Street Partnership, Happy and the accompanying programming “23 Days of Flatiron Cheer” are made possible with generous support from Presenting Sponsor Meringoff Properties and Supporting Sponsors Sony Square NYC and 212 Fifth Avenue.

Download the full press release here.

To view each proposal, click here.

Rendering photo credit: Studio Cadena