Today is officially #NationalGrilledCheese Day!

Check out our Grilled Cheese Guide to celebrate with some envious cheese pulls at some neighborhood favorites.

Photo by 📸:  <a target="_blank" href="">@schnippers

Link</a>in Bio! ⬆⬆⬆ #DiscoverFlatiron #FlatironFoodies #socheesy
Today is officially #NationalGrilledCheese Day! Check out our Grilled Cheese Guide to celebrate with some envious cheese pulls at some neighborhood favorites. Photo by 📸: @schnippers Linkin Bio! ⬆⬆⬆ #DiscoverFlatiron #FlatironFoodies #socheesy . . . . . .
1 week ago
Today was a breath of fresh air! 🌬

#FlatironViews #viewsfromthetop #DiscoverFlatiron
Today was a breath of fresh air! 🌬 #FlatironViews #viewsfromthetop #DiscoverFlatiron . . . . . .
1 week ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

Read More

What’s New

111Flatiron Foodies: Flatiron Green Cafe's Avocado Toast

Flatiron Foodies: Flatiron Green Cafe's Avocado Toast

Flatiron Green Cafe, located on the Flatiron South Public Plaza, offers a wide variety of local and organic foods including baked goods, smoothies, hot drinks, paninis, wraps, and an assortment of creative Greek yogurt combinations. Developed with an eye toward healthy, delicious, and affordable fare, they keep it simple with a healthy breakfast or snack anyone can make, the ever-popular avocado toast.

Avocado Toast

Yields 1 serving


  • 1 whole ripe avocado
  • 2 slices multigrain toast
  • Mesclun greens
  • Cherry tomatoes
  • Extra virgin olive oil
  • Pinch of red pepper flakes
  • Pinch of coarse sea salt
  • Fresh ground pepper, to taste
  • Fresh-squeezed lemon juice, to taste


1. Toast the multigrain bread. 

2. Mash and spread the avocado on to the toast, and plate with the mesclun mix and cherry tomatoes.

3. Add red pepper flakes, and salt and pepper to the toast; add salt and pepper to the salad.

4. Dress the toast and salad with extra virgin olive oil and lemon juice. 

5. Optional: great additions to this dish include poached eggs, smoked salmon, or feta cheese.

Pictured above: Avocado Toast with poached egg and mesclun salad

Pictured below: Benvenuto Cafe/Flatiron Green Cafe Chef Vasilios Mallas


111Consulting Day for NYC's Nonprofit Community

Consulting Day for NYC's Nonprofit Community

On April 19th, The Center for Nonprofit Strategy and Management (CNSM) presents Consulting Day for New York City's Nonprofit Community. This event is co-sponsored by Con Edison and Baruch College Marxe School of Public and International Affairs

Thursday, April 19, 2018

9:00 am - 3:15 pm

Baruch College, Newman Vertical Campus

Conference Center, 14th Floor

55 Lexington Avenue (at 24th Street)

This complimentary event is a great opportunity to:

  • Meet with a consultant and discuss the challenges facing your orgnization
  • Receive up to two appointments consisting of a 45-minute one-on-one session
  • Network with over 100 leading NYC nonprofit organizations 
  • Attend 1-2 workshops led by experts in the nonprofit sector

The cost of free and space is very limited. Appointments are required and will be given on a first-come, first-serve basis. Appointments and workshop registrations must be made in advance. 

For the full schedule, and to RSVP, click here.

RSVP Deadline: Wednesday, April 18

Call (646) 660-6743 or email 

111Flatiron District Grilled Cheese Guide

Flatiron District Grilled Cheese Guide

April is Grilled Cheese Month, and April 12th is National Grilled Cheese Day! The Flatiron District is home to plenty of spots offering tasty takes on this classic comfort food staple.

Luke's Lobster, 5 West 25th Street, (646) 657-0747 

Luke's Lobster, which promises traceable and sustainable seafood, has brought back the Lobster Gruyere Grilled Cheese and Crab Gruyere Grilled Cheese to its seasonal menu through the end of May. Fresh lobster or crab meat is topped with a hefty layer of melted Gruyere between generously buttered toasted organic white bread plus Luke's secret seasoning. 


Photo Credit: Luke's Lobster

Schnippers, 23 East 23rd Street at Madison Avenue, (212) 233-1025 

Serving up feel-good, old-fashioned American food, Schippers has three cheesy melt options: the Classic Grilled Four Cheese on sourdough bread with add-ons such as bacon and plum tomatoes, the Tuna Melt on sourdough with American cheese and tuna salad, and the Chicken Bacon Cheddar Melt made with applewood smoked bacon, white cheddar, baby arugula, plum tomatoes, and Schnipper sauce on ciabatta bread. 


Photo Credit: Schnippers 

Maman22 West 25th Street, between Broadway & Sixth Avenue

Inspired by childhood memories in the kitchen, Maman's thoughfully curated menu features a grilled cheese with a French twist. The Croque Maman includes a thick layer of melted comté cheese topped with Parisian ham and béchamel sauce on homemade bread grilled to perfection. The sandwhich is served with a side of fresh mixed greens. 


 Photo Credit: Victoria Morris  

Flatiron Hall, 38 West 26th Street, (646) 790-3200 

The Victorian style Flatiron Hall offers a modern twist on the cheesy sandwhich with its Grilled Aged Cheddar, Tomato, Avocado Melt. The dish includes balsamic onions and fresh avocado served on toasted rosemary pullman bread sprinkled with sea salt. Fresh cut Idaho fries accompany the sandwich, and a cup of soup or a small salad can be added to your meal for $2.


Photo Credit: Spotluck

Bounce Sporting Club55 West 21st Street, (212) 675-8007

Bounce, the upscale sports bar and lounge, offers a Double Stuffed Grilled Cheese. This loaded sandwich is overflowing with farmstead white cheddar and Gruyere nestled between thick cut sourdough bread. The dish is served with housecut fries that can be substituted for sweet potato or truffle fries. 


                                                                                                     Photo Credit: Bounce Sporting Club

Eisenberg's Sandwich Shop174 Fifth Avenue, between 22nd & 23rd Streets, (917) 765-9300

Famously raising the cholesterol of New Yorkers since 1929, the classic old-school lunch counter Eisenburg's Sandwhich Shop serves up the sought after Grilled Cheese accompanied by a side of house pickles. Add-ons include bacon, ham, or turkey. And, don't forget about their famous Tuna Melt!


                                                                                                              Photo Credit: Serious Eats

Melt Shop55 West 26th Street, between Broadway and Sixth Avenue, (212) 447-6358 

Melt Shop uses artisanal ingredients, fresh-baked bread made daily, and high quality cheese and offers 10 varieties of grilled cheese, such as its Truffle Melt, Buffalo Chicken, and Maple Bacon. To celebrate National Grilled Cheese Month, Melt Shop is serving a limited-edition sandwich the entire month at all locations. “The Big Pull” is Melt Shop’s cheesiest sandwich ever with 6 total slices of cheese – 2 American, 2 NY Cheddar, 1 Muenster & 1 Pepper Jack – on country white bread. 

melt-shop_the-big-pull (1)

Photo Credit: Melt Shop

Header Photo Credit: Schnippers 

111Recap: Intersections Speaker Series with Councilmember Rivera

Recap: Intersections Speaker Series with Councilmember Rivera

Joined by constituents and local businesses, New York City Councilmember Carlina Rivera was the honored guest at the Intersections Speaker Series breakfast hosted jointly by the Flatiron/23rd Street Partnership and the Union Square Partnership on Thursday, March 29th.

The event, held at Almond Restaurant in Flatiron, opened with remarks from Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership, and Jennifer Falk, Executive Director of the Union Square Partnership, followed by a discussion with Spectrum News NY1 Manhattan Reporter Michael Scotto, who asked questions that were crowdsourced before to the event. Following the discussion on local issues, attendees had the opportunity to ask questions and learn about initiatives directly from the Councilmember.

Councilmember Rivera addressed various community concerns, including expressing support for small, independent businesses. The majority of businesses within Union Square and Flatiron are small and locally-owned. Councilmember Rivera highlighted the role government can play through zoning and legislation to help small businesses thrive, and highlighted ways the City can improve existing programs by better marketing services to help mom-and-pop businesses compete with large chain and online retailers.

On the impending L train closure and its impact on local residents, businesses, and employees, the Councilmember continues to meet with the MTA and the NYC Department of Transportation to help mitigate the congestion impacts caused by the temporary shutdown. Among her top concerns are the plan’s use of diesel buses along the corridor and its impact on air quality and the health and quality of life for residents and businesses.

Both the Flatiron/23rd Street Partnership and the Union Square Partnership manage public spaces in their respective districts. Michael Scotto asked Councilmember Rivera about the Flatiron Public Plazas and Broadway Plaza and her thoughts on making the spaces, both nearly a decade old, into permanent public space. “I’m all for activating public spaces,” Councilmember Rivera said, noting how public plazas provide respite in an overcrowded city. “I think it’s a great idea, and that is why this relationship with the Union Square Partnership and the Flatiron BID has been very important to me.”

Finally, as co-chair of the Women’s Caucus, Councilmember Rivera shared her efforts to increase gender diversity in the New York City Council. Her stated goal is to increase the number of women representing New Yorkers to 21 by the year 2021, and emphasized her commitment to meet, identify, and mentor women to run for office.

“Business Improvement Districts provide crucial services and it’s always beneficial to hear directly from our elected officials so we can work together to better serve the people who live, work and visit our neighborhoods,” said Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership. “We are grateful to Councilmember Rivera for sharing her vision with her Flatiron and Union Square constituents.”

“Meeting with various stakeholders of Council District 2 – residents, small business owners, and people who work here – is one of the best parts of being an elected official. I was excited to join the Union Square Partnership and Flatiron/23rd Street Partnership for this broad and diverse discussion street safety, supporting small, local businesses, and how we can work together to improve our quality of life,” said Councilmember Rivera.

The Councilmember urged everyone to stay in touch by following her on Twitter (@CarlinaRivera where she encourages Direct Messages), sending an email, or by calling her office at (212) 677-1077.


Photo Credit: Liz Ligon

111March News Roundup

March News Roundup

Despite last week's snowstorm, March brought warmer weather and plenty of notable media attention. Highlights include Flatiron District restaurants, bars, and hotels receiving spots on top NYC lists, businesses successfully expanding, and new real estate deals signed in the district. Stay up to date with the latest Flatiron District News with the Flatiron BID’s monthly roundup of notable highlights.

  • Cocktails and dishes served in the Flatiron District are attracting buzz this month. Sir Henri Penthouse Rooftop landed a spot on New York City’s "Best Moscow Mules List" thanks to its three variations of flavor and spice level (via CBS New York). Cosme nabbed a shoutout as a "Best Dining Spot" in New York City for its authentic Mexican cuisine with a modern twist (via Travel Pulse). Upscale Italian and French inspired restaurant Italienne has rebranded as the more casual Trattoria Italienne to move from a special occasion restaurant to a regular go-to for diners (via Wall Street Journal). A pop-up cafe, Kopi Kopi, came to the district to offer Indonesian inspired coffee and all day brunch options (via ABC 7 Eyewitness News).
  • March was an exciting month for the Freehand Hotel. The hotel's two restaurants, Simon & the Whale and Studio, and its bar, George Washington's Bar, received acclaim for their pineapple-based drinks (via New York Times). Simon & The Whale welcomed a visit from former President Bill Clinton (via Eater NY), and received a glowing review from food critic Steve Cuozzo describing the restaurant as "a downtown restaurant for grown-ups... this is the first good modern-American restaurant in the neighborhood" (via Eater NY). The Studio was also deemed one of the best new brunches in the city that differs from the basic brunch standard (via NY Post). Overall, the Freehand Hotel was named one of the "10 best new hotels opening in NYC this year" (via Curbed New York). 

Photo Credit: Sir Henri Penthouse Rooftop

111Flatiron District Easter Dining Guide

Flatiron District Easter Dining Guide

If you’re looking for the perfect place have a hassle-free Easter meal, look no further than the Flatiron District. With Easter fast approaching on April 1st, the Flatiron/23rd Street Partnership has put together a neighborhood guide of eateries serving delicious meals on Easter Sunday. Please contact each restaurant directly for reservations.

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300 

Whether you're looking for an intimate affair to share with close family, or an out-of-doors afternoon spent soaking in the springtime with mimosas and eggs benedict, you're sure to find an amazing Easter brunch experience at 230 FIFTH! Menu items include an assortment of salads, eggs benedict, liquored French toast, and a carving station of filet of beef with horseradish sauce. Brunch is $42 for adults and $15 for children 12 years and under.

Bouley at Home and Bouley Test Kitchen, 31 West 21st Street, between Fifth and Sixth Avenues, (212) 255-5828

Chef David Bouley has foraged the forest and the farms to bring you a six-course Easter Sunday feast. The special Easter menu features the flavors of French white asparagus, wild mountain stream watercress, wild morels, early tender green asparagus, wild ramps, early sugar peas, day boat New England fish, and grass-fed organic proteins. The six-course tasting menu is $185 per person with an optional wine pairing for an additional $125. Bouley at Home and Bouley Test Kitchen will both be open during their regular hours on Easter Sunday from 11:30 a.m. to 10:45 p.m.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 937-8910

This year, celebrate Easter your way at Eataly New York! Whether you crave an elevated family affair or a casual bite with friends, Eataly’s Easter menu specials have you covered.

Eataly's fine dining restaurant, Manzo, will serve a decadent four-course meal that celebrates the arrival of spring. Designed by executive chef Fitz Tallon, the menu features cavatelli a la primavera (housemade cavatelli with spring vegetables and Pecorino Romano) and agnello alla griglia (grilled Colorado lamb with braised artichokes, mint, and olives). The menu will be available from 11:30 a.m. to 10 p.m. Reservations recommended.

For a relaxed ambiance, try Eataly's traditional Easter dish at La Pasta & La Pizza, where diners can enjoy pappardelle al ragu di agnello (housemade pappardelle with lamb ragu, mint, lemon, Pecorino Romano, and chili flakes). The daily menu will also be available. No reservations required.

Harding’s, 32 East 21st Street, between Broadway and Park Avenue South, (212) 600-2105

Join Harding’s for a special Easter Sunday Brunch, which will feature the restaurant’s regular brunch menu and additional Easter specials created by Chef Joel Zaragoza. 

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929

Celebrate Easter Sunday with family and friends over shared plates and chef's specials in true Lebanese-Mediterranean style. A kid's craft corner will be available throughout the day to keep your little ones entertained. In addition to its regular a la carte menu, ilili will be offering chef’s specials for brunch and dinner. Brunch will be available from 11:00 a.m. to 4:00 p.m. and dinner from 5:30 to 11:00 p.m.

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696

Join La Pecora Bianca for Easter brunch as the restaurant will be offering a three-course tasting menu for $45 per person. Special Easter brunch menu items include pappardelle with lamb ragu, fungi misti salad with grilled mushrooms and eggs, and French Toast with roasted pears and winter spices. La Pecora Bianca will also be offering its normal dinner menu with some chef specials.

Merakia, 5 West 21st Street, between Fifth and Sixth Avenues, (212) 380-1950

For Catholic and Greek Easter, Merakia’s signature lamb on the spit is available for parties of eight or more. Please order 72 hours in advance for a true Merakia experience! The restaurant’s regular a la carte menu will also be available.

Park Avenue Spring, 360 Park Avenue South, corner of 26th Street, (212) 951-7111

Offering both a prix-fixe menu and a la carte brunch specials, Park Avenue Spring has many options for you to choose from. This year’s menu features dishes such as New Zealand King Salmon, 28 day sirloin, and a blend-your-own-Bellini bar. The three-course prix fixe menu is $79 per person.

Scarpetta, 88 Madison Avenue, between 28th and 29th Streets at The James New York NoMad, (212) 691-0555

Scarpetta will be open for Easter Brunch, serving signature items as well as a la carte brunch offerings. Brunch will be served from 11:30 a.m. to 2:30 p.m.

Image via ilili