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Flatiron circa 1918 - National Geographic 📸 #DiscoverFlatiron
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Photo by: W. W. Rock  <a target="_blank" href="http://instagram.com/natgeoimagecollection">@natgeoimagecollection</a>
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Flatiron circa 1918 - National Geographic 📸 #DiscoverFlatiron . Photo by: W. W. Rock @natgeoimagecollection
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It’s famous for a reason 🤤🍝  <a target="_blank" href="http://instagram.com/scarpettarestaurants%E2%80%99s">@scarpettarestaurants’s</a>Spaghetti with Tomato and Basil #NationalPastaDay
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It’s famous for a reason 🤤🍝 @scarpettarestaurants’sSpaghetti with Tomato and Basil #NationalPastaDay . 📸: @rondezfoud
3 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Flatiron Fitness First-Timer

Flatiron Fitness First-Timer

My name is Kim Lynch and I am the newest member of the Flatiron/23rd Street Partnership's staff. When I started working for the BID this summer and commuting to the area daily, I began to explore fitness studios in the Flatiron District for the first time. Much to my excitement, I found some go-to fitness favorites that offer enjoyable workouts that help ease my guilt over how much cheese I ate during lunch.

Broadway Bodies, 50 Lexington Avenue  

Broadway Bodies is a dance studio that teaches high-energy, achievable choreography inspired by favorite music videos and Broadway shows. My dance moves do not extend far beyond the classic combination of a head bob and rocking back and forth, so when I walked into a #TwerkThursday class to learn "Pony" by GINUWINE, I was unsure of what to expect. I naturally took comfort in a spot towards the back, but I quickly learned that this studio prioritizes a comfortable space for people to let loose and genuinely have a good time. Before class started, the instructor asked all first-timers to raise their hands, and then the instructor, along with the rest of the class, turned to all newbies to give a warm, excited welcome. Throughout the class, the instructor also asked participants to shake hands with the person next to them, and shift places around the room so no one is ever left feeling lost in the back. These gestures helped break the ice and made for a fun, welcoming group. During class, I definitely fumbled through some of the choreography, but no one cared. Everyone was too busy having a good time to notice and eventually, I was too busy to care, too. Class finished with a quasi-dance battle, which was more fun than competitive. It is a rare experience to laugh and smile so much during a fitness class that still felt like a successful workout. Broadway Bodies claims "enjoying yourself is truly the only thing that matters" and after taking a class, I can definitely vouch for that.    

Brrrn, 107 West 20th Street 

The buzzworthy, cool temperature fitness studio Brrrn is the first of its kind in offering classes at three temperature levels - 45, 55, and 60 degrees Fahrenheit, with each having a unique class instruction. I hate the cold, and like most native New Yorkers, love to complain about the weather when the temperature starts to drop. But, I came to Brrrn with an open mind. Naturally, I signed up for the 60-degree "FLOW" class that fuses yogic-movement with mobility and meditative exercises. The workout felt like a remixed yoga class with some strength training, and walking into what felt like a giant refrigerator was a refreshing break from the heat outside. To my surprise, I actually enjoyed the cool-temperature as I was working out. The instructor was super engaging, which helps keep your motivation and attention level throughout the 45-minute class. I liked the variation within the workout, as the group exercises shifted between yoga poses, strength training, and cardio. The class was different and exciting, which made the time go by fast. We even lifted these massive ropes that the instructor seemed to improvise on the spot as he was getting creative with the workout. Overall, Brrrn lives up to its hyped reputation. I felt challenged, and the temperature of the space begins to not feel as cold once your heart rate begins to rise. If you are tired of the same routine workout, Brrrn's fitness classes offer a unique workout experience led by informative, patient instructors.    

Exhale19 West 21st Street 

Exhale has an impressive following, and it's easy to see why after taking a class. The beautiful space and the friendly staff create an inviting studio atmosphere. When an instructor at the front desk realized it was my first time at the studio, she kindly offered to give me a grand tour of the studio. At exhale you have your pick of Barre, Cardio, and Yoga. I signed up for a "Cardio Blast" class that included kickboxing, high-intensity intervals, and weight resistance training. You certainly break a sweat during the cardio intervals, and the kickboxing helps you work out the stress of the day. The instructor and her playlist helped keep my momentum going throughout the sets. This cardio class was one of the more challenging workouts I have done - the type of class that leaves you sore for several days. At the finish of class, I was relieved and I felt a sense of accomplishment, which is a gratifying feeling after a good workout.  

INSCAPE, 45 West 21st Street 

I am a firm believer that mental health is just as important as physical health, so I was curious about INSCAPE, a community space for group meditation and relaxation. Classes are audio-guided with an instructor who sits in the middle to serve as an example and answer questions. I took "Balance: Focus 35", a class that focuses on channeling inner strength to help you find your center, and "Heart: Loving Kindness 35", a class that encourages an appreciation for everything in your life and increases self-awareness. When entering the meditation dome (a colorfully lit space that gives a Burning Man vibe to the room), the instructor puts a calming lavender oil on your wrists that I smelled frequently on my subway ride home. Once inside the dome, with pillows and a soft blankets, you pick a comfortable spot to sit. The meditations involved breathing exercises, intention setting, visualizations, and gentle movements all set to peaceful music. The class became something I looked forward to attending after work. Sessions help you let go of the stress of the day, as you feel noticeably calm and refreshed afterward. It is easy to find yourself wandering the studio's space after class. The studio is filled with bean bags, intention books, and a teapot, plus there's a cool gift shop with various books, oils, candles, et cetera. Inscape offers relaxation classes that are experienced lying down, which is next on my list. 

Mile High Run Club, 24 West 25th Street 

Anytime I leave Mile High Run Club, I have that very dishelved, dripping-in-sweat look, which is a rewarding appearance. Mile High Run Club is a gym that provides group treadmill classes. I signed up for an hour-long "Distance" run and a "Dash 45" class. During the classes, a knowledgeable instructor provides guidance and instruction while you run so you can get the most out of your workout. Even though this is a group class, runners can go at their own pace as the instructor shouts out level changes (that you personally define) as opposed to a specific speed for you to run. Whenever I take a class at MHRC, I run a distance twice what I normally would run if I were solo on a treadmill at a standard gym. Along with the instructor's encouragement, the dimly lit room with neon lights and upbeat music create a dynamic environment that motivates you to push forward. Mile High Run Club offers runners of all levels a class where you feel challenged and in control. 

Uplift Studios, 24 West 23rd Street 

Uplift is a women-only fitness studio and female society that strives for an empowering social community. I honestly feel a change in the environment working out at Uplift. The age range, level of fitness experience, and body types vary, which is something I appreciate in group fitness classes. I am sure I can speak for many that working out can feel intimidating, especially when you feel like the only person in a room who's not a fitness fanatic on an all-kale diet. The classes are pretty intimate with around 10-12 women working out at one time. The instructors make a genuine effort to learn your name, and they walk around the room to correct/compliment form and offer insight one-on-one. The workout itself is engaging in the sense that I’m not counting down the minutes until I escape and go home. The instructors coordinate unique intervals of strength training and floorwork with weights and resistance bands and the playlists are so good that I walked up to an instructor after class to compliment her selection and asked her the name of a song. Uplift creates a very welcoming space with intense classes that women seriously enjoy. 

Y7 Studio,  25 West 23rd Street 

Y7 is a hot yoga studio that offers a mirrorless, candlelit space kept at a temperature between 80 and 90 degrees. The "WeFlowHard Slow Burn Yoga" class focuses on holding postures for longer periods of time to allow deeper stretching and toning. This class is a slower-paced vinyasa yoga that is good for those just starting to explore yoga as a regular workout. The instructor was very informative and encouraging. The poses were challenging, and I definitely felt sore the next day. The dark, warm room, along with the soothing music, create a calming workout experience that you will want to do again.   

Picture Credit: Y7 Studio

For a full listing of the myriad of fitness options in the neighborhood, visit our Flatiron Guide.


kim-headshot-square

About: Kim joined the Flatiron/23rd Street Partnership in June 2018 as Research & Marketing Associate after earning her Master's in Public Administration from Baruch College, and previously interned with the Flatiron BID. Kim enjoys photography, stalking puppy accounts on Instagram, and plenty of chocolate chip cookies. 

Note: Each fitness class featured in this article was purchased by Kim, independently of her work at the Flatiron/23rd Street Partnership.  

111Meet your Neighborhood Coordination Officers

Meet your Neighborhood Coordination Officers

Neighborhood Coordinating Officers (NCOs) serve as liaisons between the police and the community, and also as key crime-fighters and problem-solvers in their sector. They familiarize themselves with residents and their problems by attending community meetings with neighborhood leaders and clergy, visiting schools, following up on previous incidents, and using creative techniques and adaptive skills.

NCOs are adding a new dimension to the NYPD's crime-fighting capabilities. They function as adjuncts to the local detective squads, responding swiftly to breaking incidents and developing leads and evidence that might have been missed under the old patrol model. Most importantly, they feel a sense of belonging and responsibility that fosters a willingness to do whatever it takes to keep the neighborhood safe and secure.

The map above illustrates the four sectors of the 13th Precinct, which includes the Flatiron District. You are encouraged to get to know your NCOs and contact them as necessary for issues in your sector. 

Sector: A 
sector a 235x235

Police Officer Rodriguiz, Manuel 
Phone: 929-287-7661
Email: MANUEL.RODRIGUEZ1 [at] NYPD.ORG

Police Officer Rodriguiz, Peter
Phone: 929-215-0973
Email: PETER.RODRIGUEZ2 [at] NYPD.ORG

Sector: B
sector b 235x235  

Police Officer Gishard, Vinceta
Phone: 929-287-7140
Email: VINCETA.GISHARD [at] NYPD.ORG

Police Officer Knapp, Jonathan
Phone: 929-291-0773
Email: JONATHAN.KNAPP [at] NYPD.ORG

Sector: C
sector c 235 x 235

Police Officer Demery, Eric
Phone: 929-291-1150
Email: ERIC.DEMERY [at] NYPD.ORG

Police Officer Vera, Brittany
Phone:  929-332-6092
Email: BRITTANY.VERA [at] NYPD.ORG

Sector: D
sector d 235x235

Police Officer Arthur, Mayela
Phone: 917-769-5357
Email: MAYELA.ARTHUR [at] @NYPD.ORG

Police Officer Villota, Angela
Phone: 929-287-8857
Email: ANGELA.VILLOTA [at] NYPD.ORG

Sector: Housing 
sector housing 235x235

Police Officer Goulbourne, Jaja
Phone: 917-319-2914
Email: JAJA.GOULBOURNE [at] NYPD.ORG

Police Mangual, Jonathan
Phone: 917-741-7756
Email: JONATHAN.MANGUAL [at] NYPD.ORG

111September New Roundup

September New Roundup

With the arrival of autumn came the changing of leaves and notable media highlights for the neighborhood. Highlights include much-anticipated restaurant openings, insider looks into companies with offices in the Flatiron District, and exciting real estate transactions. Stay up to date with the latest Flatiron District news with the BID’s monthly roundup of notable highlights.

  • Several new dining establishments are on their way to the neighborhood. Beloved Australian bakery, Bourke Street Bakery is slated to open before this November at 15 East 28th Street, marking its first location outside of Australia (via New York Eater). Jonathon Benno's third and final outpost at The Evelyn hotel, Benno, a Mediterranean fine-dining restaurant, and Korean Steakhouse, Cote's downstairs lounge, Undercote, landed spots on the "9 Most Anticipated Restaurant Openings This Fall" list (via Robb Report). Flatiron poke spot, Maui Onion, popular for its build-your-own model for poke bowls, opened a second location in Midtown (via ABC7). Eataly's Manzo launched a guest chef series, From New York to New York, that showcases the cuisine of local chefs using local ingredients to benefit local charities (via Forbes). Wildflower. a retail concept offering products that incorporate the effects of plants and their extracts, announced the opening of three New York City locations, including one at the base of the 30-story office tower at 11 Madison (via P & T Community).     
  • Leader in streaming programming, Cheddar, announced a weekly sports program that will go live on Thursdays 3:30 pm ET (via WLNS). The founder of S'well is donating 320,000 bottles - one for every high school student in a New York City public or charter school (via Waste 360). Recently opened Flatiron Pilates by Amy Nelms, a studio that offers private pilates instruction, was highlighted in Vogue for its fierce and growing following (via Vogue)Ford Models provided a behind the scenes look of the modeling agency to find out more about the inner workings of the modeling agency (via Vogue India). The founders of Thursday Boot Company, Nolan Walsh and Connor Wilson, were featured in Footwear News, where they discussed the business's development and success (via Footwear News). 
  •  WeWork inked a deal the entire building at 35 East 21st Street to open HQ by WeWork, totaling 100,000 square feet with plans to move into the space in November (via Commercial Observer). There is a growing trend among residential buildings developing their lobbies into works of art, including Madison Square Park Tower with its double-height lobby and library that boasts eye-popping paintings by German abstract artist Marcel Eichner (via Rob Report). 
  • The Museum of Sex is coordinating a red light district historic walking tour that will pay homage to the neighborhood circa 1870 to 1910 when it was referred to as "Tenderloin," and was home to saloons, cathouses, and gambling dens (via Town & Village). The building boom in the neighborhood north of Madison Square Park since the opening of The NoMad Hotel in 2011 has spurred incredible development in the area making NoMad a "no man's land no more" (via Crain's New York). A Localize.city report revealed that a corridor between Union Square and Madison Square parks ranked second with complaints about the Mr. Softee siren song filed (via Patch).

Photo of Bourke Street Bakery 

111Before Disaster Strikes - November 14

Before Disaster Strikes - November 14

From infrastructure failures, aging building systems, to natural disasters, the longevity of your business depends on being prepared for the unexpected. Businesses throughout New York City have seen their share of interruptions, gaining valuable experience about how to persevere in the face of emergencies.
 
To help your business prepare, the Flatiron/23rd Street Partnership, Union Square Partnership, and The Village Alliance have teamed up to present Before Disaster Strikes - A Small Business Forum on Emergency Preparedness that will arm attendees with practical knowledge, resources, and relationships to weather any emergency.
 
The event will be held Confirmed speakers include:
 
  • Robert Pettenato, Director, Emergency Preparedness, Con Edison
  • Renée Typaldos, Restaurant Owner, Merakia
At Before Disaster Strikes, join emergency planning experts, institutions, and businesses who will share insight on important lessons learned from disasters and how to engage staff, government officials, and local organizations in the event of a business disruption.
 

Tickets to Before Disaster Strikes are $10, plus processing fee. All proceeds from the event will support emergency preparedness outreach and services in Flatiron, Union Square, and Greenwich Village.

Event Schedule

8:30 am - 9 am | Registration & Networking
9 am - 10:00 am | Remarks + Panel Discussion
10 am - 10:30 am | Emegency Preparedness Workshop

PURCHASE TICKETS HERE

111Save the Date - Celebrate Flatiron Partnerships Returns October 23

Save the Date - Celebrate Flatiron Partnerships Returns October 23

Join the Flatiron/23rd Street Partnership for our biggest celebration of the year on October 23rd!

Celebrate the neighborhood, network with members of the community, and support the work of the BID in one of the most spectacular venues in the district: 230 FIFTH.

Tickets are now on sale and include a select open bar and passed hors d'oeuvres for $35.

111Flatiron Where Then Meets Now: Hospitality Hotspot

Flatiron Where Then Meets Now: Hospitality Hotspot

The Flatiron/23rd Street Partnership BID's eighth annual Flatiron: Where Then Meets Now report showcases the significant development and growth of the hospitality sector in the district.

Subtitled “The Flatiron District: Hospitality Hotspot,” this year’s report comprehensively describes the district’s 2018 vital statistics, and highlights the strength of its hospitality sector, which has contributed to the neighborhood’s overall economic growth. The report is among a suite of publications from the BID that focuses on the real estate market in the neighborhood.

>> Download the Report Here

“The growth of the hospitality sector in the Flatiron District has been remarkable, as this report demonstrates,” said Jennifer Brown, the Flatiron/23rd Street Partnership’s Executive Director. “It’s easy to see why hotel developers want to be in Flatiron. With the neighborhood’s central location, proximity to historic and cultural sites, plethora of restaurants, and easy access to public transportation, Flatiron is a popular destination for tourists and local visitors alike. The report also shows that Flatiron is a dynamic neighborhood with an irresistible mix of commercial and residential sectors.”

“Flatiron is a welcoming destination for global travelers who want to experience everything that comes with one of Manhattan's most dynamic neighborhoods—world-class arts and culture, rich history and architecture, and exciting dining and nightlife,” said Fred Dixon, President and CEO of NYC & Company,the official destination marketing organization for the five boroughs of New York City. “With everything the neighborhood has to offer, including its wonderful and growing array of hotels, Flatiron's hospitality is an integral part of the New York City tourism landscape.”

From 21st to 28th Streets, and Sixth Avenue east to Third Avenue, the BID boundaries cover about 21.8 million square feet of commercial space and house approximately 4,200 commercial tenants and 560 ground-floor businesses. Since the establishment of the BID—one of 75 in the city—in 2006, Flatiron has undergone a dramatic transformation into a safe, clean, and desirable neighborhood sought out by all types of people, businesses, industries, and interests.

As New York City’s tourism boom continues—with a 19.8% growth in visitors in the last five years and 65.1 million tourists expected citywide this year—the Flatiron District’s hospitality sector has grown substantially. The number of hotel rooms in and around the neighborhood is up 93.8% since 2011, to a total of 4,652.

With another 1,620 hotel rooms currently under development in the neighborhood, Flatiron is a prime illustration of a broader citywide trend: one out of every five dwelling units now under construction in New York City is a hotel. The number of New York City hotel units in the construction pipeline has doubled between 2013 and 2018. Among the seven hotels currently in development in Flatiron include the Renaissance Hotel, Moxy Hotel, Ritz Carlton, Virgin Hotel, and Springhill Suites Marriott.

Sixty restaurants, bars, cafes, and retailers operate within the area’s 25 hotels, offering both tourists—as well as New Yorkers—more than just a place to stay. Flatiron: Where Then Meets Now takes a deep dive into the rich history, beautiful architecture, luxurious amenities, and diverse dining options at five of the district’s most exciting hotel developments: Freehand Hotel, The James New York NoMad, The Evelyn Hotel, The New York EDITION, and The NoMad Hotel.

The report also provides a snapshot of how hotel development on both Broadway and 28th Street have been catalysts for business growth, paving the way for other new and trendy dining and retail offerings nearby.

 >> Flatiron Where Then Meets Now - Flatiron District: Hospitality Hotspot 

Photo credit: Benoit-Linero