Already thinking about dinner? Skip the takeout and celebrate National Cooking Day! #homechef #betterthantakeout
Already thinking about dinner? Skip the takeout and celebrate National Cooking Day! #homechef #betterthantakeout
6 hrs ago
If this is Fall, you can sign us up for three more months! 🍂🍁🍂🍁 #FirstDayofFall🍁 #DiscoverFlatiron #FallBanners
If this is Fall, you can sign us up for three more months! 🍂🍁🍂🍁 #FirstDayofFall🍁 #DiscoverFlatiron #FallBanners
3 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Resilient Retail in the Flatiron District

Resilient Retail in the Flatiron District

Yesterday, the Flatiron BID released its seventh annual Flatiron: Where Then Meets Now report. Subtitled "Resilient Retail in the Flatiron District," this year's report describes the vital statistics of the district in 2017 and highlights the strength of the district's retail sector. The report is among a suite of publications from the BID that focuses on the real estate market in the neighborhood.

“As this report clearly demonstrates, Flatiron is a dynamic neighborhood with an irresistible mix of commercial and residential sectors,” said Jennifer Brown, the Flatiron/23rd Street Partnership’s Executive Director. “We are excited to report that the retail landscape in the Flatiron District continues to thrive, and a wide variety of innovative retailers are continuing to set up shop in the neighborhood.”

The BID boundaries cover about 21.6 million square feet of commercial space and house approximately 4,200 commercial tenants and 570 ground-floor businesses. Flatiron's retail sector has continued to thrive over the past year. One sign of the neighborhood's continued growth is that retailers are increasingly deciding to make their New York City debut in Flatiron. In 2017, British lifestyle brand The White Company and kitchen and bath manufacturer KOHLER each opened flagship stores in the district.

Other retailers, seeking new ways to engage customers, have opened innovative concept stores in Flatiron, following the lead of neighborhood destination Eataly, a pioneer in experiential retail that opened in 2010. In late 2016 menswear brand Todd Snyder and Fujifilm's Wonder Photo Shop each opened experiential stores in the district.

To download the full report, click here

111August News Roundup

August News Roundup

Summer might be coming to an end, but the Flatiron District was  busy as ever in August with media attention highlighting neighborhood restaurants, the debut of the Shared Street design on Broadway, and new commercial tenants. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights.

  • Popular tourist attractions can scare away locals, but Eataly and Shake Shack, were identified as locations that live up to the excitement and are worth the visit whether you are from the area or just visiting (via Eater New York). A sought after summer drink, spritzes increased in popularity, including one offered up by Italienne (via TimeOut New York). The Flatiron District received a special shout out for its growing healthy, fast-casual restaurant scene that includes that likes of coveted restaurants such as SweetgreenDr SmoodCha Cha Matcha, and Inday to name just a few (via AM New York). 
  • Earlier this month, the district debuted its Shared Street redesign on Broadway to increase pedestrian and cyclist safety, which is "the first time a New York City street has been reconfigured this way on a permanent, full-time basis" (via Gothamist). In other neighborhood news, Madison Square Park announced a Winter Whiteout Installation coming this November, which will display a small blizzard made up of hundreds of LED white spheres (via The Art Newspaper).
  • Throngs of neighborhood residents and office workers took time out of their busy schedules on August 21st to catch a glimpse of the eclipse. Business Insider was on hand to capture the scene in the Flatiron District.
  • Several new companies are taking advantage of the Flatiron District's prime office real estate. Knotel, a start-up office provider signed a 10-year deal this month as they expand to accommodate increasing customer demand (via Commercial Observer). MQS Management is moving its location from 26th Street over to the Rudin Family's 41 Madison, " one of the Flatiron District’s most heavily-trafficked corridors" (via Real Estate Weekly). 
111Flatiron Summer Series Recap

Flatiron Summer Series Recap

The Flatiron Summer Series, free public programming -- for the community, by the community -- on the Flatiron Public Plazas, came to a close last week.

The Flatiron/23rd Street Partnership continued to program eight full weeks of free events, which included "Tech Tuesdays" technology classes, fitness classes for "Wellness Wednesdays," and nostalgic games, activities, and live entertainment on "Throwback Thursdays." New to this year's Throwback Thursdays: two Summer Scoops events with free gelato & frozen custard. Over the course of the summer, over 3,600 people attended the programs.

  • The program kicked-off with a Summer Solstice Sundial in partnership with the National Museum of Mathematics, on the Summer Solstice -  Wednesday, June 21 - participants became a human sundial using the solstice sun and their bodies to tell the time.

  • On "Tech Tuesdays," classes were taught by instructors from neighborhood businesses, including General Assembly, which has been a program partner since 2012.

  • In partnership with Athleta Flatiron, fitness enthusiasts worked out in free classes on "Wellness Wednesdays". Each session was taught by instructors from local studios. Post-workout, participants received free smoothies from Flatiron Green Cafe. 

  • Nostalgic games could be found on the North Plaza on "Throwback Thursdays" for some lunchtime fun. Local non-profit The Center for Book Arts joined us at noon to offer free book-making activities for kids. In the evening, local musicians & improv troupes offered all-ages entertainment. Wonder Photo Shop provided Instamax cameras for our final event, allowing attendees to take home a memory of the series. 

Thank you to our partners for a successful program this year! 

Interested in participating in Flatiron Summer Series next year? Email info (at) flatironbid (dot) org.
111Flatiron Shared Street Ribbon Cutting

Flatiron Shared Street Ribbon Cutting

The New York City Department of Transportation (DOT), along with the Flatiron/23rd Street Partnership and the Madison Square Park Conservancy, unveiled New York City's first-ever 'Shared Street' on Broadway between West 24th and West 25th Streets on August 9.

“With so few cars moving so slowly, pedestrians and cyclists can now take up all the space they need," said DOT Commissioner Polly Trottenberg.

The project, which included resurfacing of Broadway, Fifth Avenue, Worth Square, and the Flatiron North Public Plaza, has been under construction since late April. The redesigned area includes enhanced public space and pedestrian circulation in and around the North Plaza with direct access to Madison Square Park.

“When we met with the local community to hear their concerns, we weren’t surprised to learn of the changes they wanted to make this area safer for pedestrians and cyclists. It’s a space where motorists, pedestrians, and cyclists all travel together safely, with cars traveling at a reduced speed and pedestrians having more options to circulate in an area,” stated DOT Manhattan Borough Commissioner Luis Sanchez.

The Shared Street features signage depicting the pedestrian right-of-way and vehicular speed limit of 5 miles per hour as well as a plaza-like surface treatment. In addition to the shared street, the project included more robust and direct crosswalks, painted curb extensions to shorten Fifth Avenue and Broadway crossing distances, and protected bike lanes.

DOT plans to relocate the Citi Bike station at West 24th Street & Broadway to the shared street in an effort to further accommodate those navigating the Flatiron District on foot. 

111New Neighbor: Cote

New Neighbor: Cote

The Flatiron District is thrilled to be the new home of the first Korean steakhouse in NYC. Restaurateur Simon Kim of Michelin-starred Piora has opened Cote (pronounced kōton West 22nd Street. Named for the Korean word for "flower", a term also used to describe an intensely marbled specialty steak cut, Cote is Kim's follow up to Piora's "blossom" —a sophisticated restaurant that marries the interaction and flavors of Korean barbecue with the prime cuts and exceptional wines of the American steakhouse.

"I have been looking for a space in the Flatiron District for more than two and half years! Downtown has been growing and while 14th street used to be considered the border of downtown, it is now 23rd Street that serves as that border. It has an exciting balance of offices, restaurants and residential," says Kim. "The most exciting booming of the restaurant scene is in the Flatiron District! From NoMad, Shake Shack, Sugarfish to Eataly, it has something for everyone!"

Designed by New York-based architecture firm MNDPC, the sleek space features accents of red oak and brass. A marble-topped standing bar is positioned between two dining spaces, where soapstone-topped grill tables and convivial booths and benches set the stage for the meal ahead.

Steakhouse mainstays such as shrimp cocktail, wedge salad, steak tartare, and thick-cut bacon are served alongside traditional Korean dol-sot bibimbop and spicy casseroles. M. Wells Steakhouse alum David Shim's menu features USDA Prime steaks, such as ribeye and sirloin, dry-aged on site, and specialty beef cuts such as flatiron and marinated short rib. At the heart of the experience is the prix fixe Butcher's Feast, a play on the traditional Korean barbecue spread featuring ban chan, salad, lettuce wraps, savory egg souffle, stews and four prime cuts of beef that arrive pre-sliced to grill at the table. Housemade soft serve completes the feast. To drink, craft soju is as at home as martinis and old-fashioneds on head bartender Devin Kennedy's menu, and all wines by the glass are poured out of magnums from an extensive 600-bottle list curated by beverage director Victoria James, also of Piora. 

As the first Korean steakhouse in NYC, Kim says, "Cote is excited to call Flatiron its home. Cote's mission to marry the classic steakhouse experience with the Korean barbecue experience truly embraces the essence of Flatiron: a perfect balance of classic and progressiveness - proper and fun!"

The restaurant is open Monday through Wednesday 5 p.m.-11 p.m. and Thursday through Saturday 5 p.m.-12 a.m. Closed on Sundays. 

Cote16 West 22nd Street, (212) 401-7986

111July News Roundup

July News Roundup

The Flatiron District brought the heat in July (pun intended). Noteworthy restaurants received critical acclaim, businesses celebrated big milestones, and commercial office space launched renovations. Stay up-do-date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights and be sure to check out the final two weeks of our 2017 Flatiron Summer Series.

  • Several of the district's restaurants received praise for their innovative food and drink. Cosme's brunch was described as "delicious, quite comforting, and sublime" (via IJustWantToEat) and its most talked about dessert, the Corn Husk Meringue, "composes the perfect bite" and is worthy of a spot on your Instagram page, and Cote's upscale Korean Barbeque was featured on the list of trendy spots that won't ruin your diet (via New York Post). The bar at Hill Country Barbeque Market was listed as one of New York City's greatest happy hour deals (via Eater NY). The district is also excited to welcome Zucker's Bagels & Smoked Fish to the neighborhood, where they will soon open their largest location to date (via Forward).
  • Businesses in the district celebrated big milestones this month. Fujifilm's experiential brick and mortar store, The Wonder Photo Shop, commemorated serving over 80,000 guests (via Digital Trends) in its first year and WeWork was selected as one of the top five co-working spaces in the world (via Wall Street Journal). Cheddar expanded its business news broadcasting to live segments from the Hamptons every Friday this summer (via Guest of a Guest), and opened a West Coast studio in Los Angeles (via Hollywood Reporter). Finally, Flywheel Sports! announced a partnership with Truly, a spiked sparkling water, with four weeks of 'Cycle and Sip' summer classes (via PR Newswire). 
  • The digital media outlet, Quartz, has a newly redesigned office space by Desai Chia Architecture at its Manhattan headquarters located within the district (via DeZeen). The Skimm recently gave a grand tour of their headquarters, also located in the district, as they celebrated their fifth anniversary (via Business Insider).
  • Local events were a hit in July. The Museum of Broken Relationships pop-up located in the Flatiron North Public Plaza garnered massive buzz for Bravo TV's new show A Night With My Ex (via Time Out). Madison Square Park launched their Summer Concert Series this month providing free outdoor concerts each Wednesday through August 16 (via Murph Guide). 

Image of Cosme via A Life Worth Eating