The view from last Friday... 😍

#discoverflatiron #snowday #cleanstreets #flatironny
The view from last Friday... 😍 #discoverflatiron #snowday #cleanstreets #flatironny
1 week ago
If you can, stay indoors and off the roads today! If you MUST venture out, our clean streets team is working hard against the storm to keep the district passable. Safety first! ❄🌨❄
#BombCyclone #bombogenesis #FlatironDistrict #flatironsafety
If you can, stay indoors and off the roads today! If you MUST venture out, our clean streets team is working hard against the storm to keep the district passable. Safety first! ❄🌨❄ . . #BombCyclone #bombogenesis #FlatironDistrict #flatironsafety
2 weeks ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111December News Roundup

December News Roundup

As 2017 draws to a close you may have expected December to be a quiet month in the Flatiron District. However, with the BID’s holiday program and lots of news from local businesses, the neighborhood was as busy as ever. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Cote, one of the Flatiron District’s hottest restaurants, has received prestigious accolades since opening in June. The Korean-American steakhouse capped off a remarkable year earlier this month as it was named the #3 best new restaurant in New York City in 2017 (via Grub Street).
  • Investment management firm Artisan Partners announced earlier this month that they signed a 10-year, 9,000 s/f lease at 220 Fifth Avenue. The new office space was signed to accommodate the Milwaukee-based company’s New York City expansion (via Commercial Observer). Artisan Partners is one of the growing number of financial firms that have moved to the neighborhood in 2017.
  • In November, the BID and the Van Alen Institute unveiled Future Expansion’s Flatiron Reflection, the winner of the Flatiron Public Plaza Holiday Design Competition and the centerpiece of the BID’s “23 Days of Flatiron Cheer” annual holiday programming series. Flatiron Reflection was the talk of the town in December, receiving extensive media coverage from outlets like Curbed New Yorkdesignboom, and ArchDaily. BID Executive Director Jennifer Brown also discussed Flatiron Reflection in segments with NY1 and 106.7 Lite FM.
  • In other BID news, the Flatiron District’s new Shared Street on Broadway between West 24th and West 25th Streets made national headlines this month as it was featured in Car and Driver. The Shared Street was completed in August and has given the neighborhood more space for pedestrians and bicyclists and features signage depicting the pedestrian right-of-way and posted vehicular speed limit of 5 miles per hour as well as a plaza-like surface treatment. 

Image of the Flatiron Shared Street

111New Year’s Eve in the Flatiron District

New Year’s Eve in the Flatiron District

Look no further than the Flatiron District to ring in 2018! Neighborhood businesses are offering a wide range of New Year’s Eve experiences, from sophisticated tasting menus to lively club events. Contact businesses directly for reservations and more information.

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300

230 FIFTH’s New Year’s Eve Celebration will begin at 9 pm and last until 4 am. General admission tickets start at $180 per person. As the countdown to midnight begins, partygoers will raise a glass of complimentary champagne to toast the New Year. Admittance includes premium open bar until 1 am, hors d’oeuvres and food platters, and live DJs. All tickets provide access to both the penthouse and rooftop levels, providing two incredible parties in one night.

40/40 Club, 6 West 25th Street, between Sixth Avenue and Broadway, (212) 832-4040

Ring in the New Year while enjoying custom cocktails, tasty treats, and watching the ball drop on state of the art video display walls. General admission starts at $70 and VIP packages start at $2,000.

Almond, 12 East 22nd Street, between Broadway and Park Avenue South, (212) 228-7557

The New Year’s festivities at Almond begin at 9 pm with a locally sourced five-course prix fixe menu. Special menu items include cedar planked king salmon and winter squash and foie gras agnolotti. Following dinner, Almond will be offering champagne toasts, party favors, and music and dancing. New Year’s Eve 2018 at Almond is $115 per person.

Belgian Beer Café NoMad, 220 Fifth Avenue, corner of 26th Street, (212) 575-2337

Start 2018 with a smile and good vibes at Belgian Beer Café NoMad. The regular a la carte menu will be available on New Year’s Eve from 5 pm to 9 pm. Beginning at 9 pm, Belgian Beer Café will be offering a special three-course prix fixe menu for $80 per person. Special Prix Fixe menu items include golden oyster bisque, foie gras terrine, and herb-roasted rack of lamb.

Bread & Tulips, 365 Park Avenue South, corner of 26th Street, (212) 532-9100

Join Bread & Tulips on New Year’s Eve for a four-course prix fixe dinner with a celebratory prosecco toast. Bread & Tulips has two seatings available – 6 pm dinner for $65 per person and 9 pm dinner with open bar and dancing from midnight until 2 am for $99 per person.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 229-2560

Ring in the New Year Italian style! For your final festa of the year, join Eataly for an all-access party at Italian Alps pop-up restaurant Baita. The restaurant will be transformed into an open floor where you can mix and mingle with unlimited food, wine, beer, and cocktails. Tickets start at $180 per person.

The Flatiron Room, 37 West 26th Street, between Sixth Avenue and Broadway, (212) 725-3860

Join The Flatiron Room on New Year’s Eve for a festive night of fine food, luscious drinks, live jazz, and impressive selection of whiskey. Partygoers will enjoy a five-course menu created by Executive Chef Camillia Burke, while live jazz entertains and brings you into the new year. Tickets start at $195 per person.

Harding’s, 32 East 21st Street, between Broadway and Park Avenue South, (212) 600-2105

Harding’s is now taking reservations for New Year’s Eve dinner. The restaurant’s full a la carte menu will be available and diners will receive a complimentary champagne toast at midnight. Dinner seating begins at 8 pm.

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929

ilili is a great place for you to celebrate the arrival of 2018 with friends and family. The first seating is from 6 pm to 8 pm, and includes a four-course meal for $85 per person. The second seating at 9pm is $165 per person, and includes a five-course meal, champagne toast, party favors, belly dancers, and ilili’s house DJ.

Junoon, 27 West 24th Street, between Fifth and Sixth Avenues, (212) 490-2100

Celebrate New Year’s Eve with a delicious Indian feast at Junoon. Junoon’s Patiala Room will be offering a three-course prix fixe menu for $75 per person and Junoon’s Main Dining Room will be offering a six-course tasting menu for $110 per person. Wine pairings are available for an additional $75 per person.

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696

This New Year’s Eve, La Pecora Bianca will be hosting an extravagant “Bubbles & Truffles” dinner experience. Dinner includes a four-course tasting menu featuring an array of black and white truffles from Italy and half bottles of Italian sparkling wine Ca' del Bosco Franciacorta Cuvee Prestige for every guest. The early seating is from 6 pm to 7:30 pm and $100 per person. The late seating begins at 9 pm and is $140 per person.

Merakia, 5 West 21st Street, between Fifth and Sixth Avenues, (212) 380-1950

Ring in the New Year at Merakia with a special seven-course tasting menu and live international and Greek music. Merakia’s “Dancing with lambs” house specialty is the star of the $125 per person prix fixe menu.

The NoMad Hotel, 1170 Broadway, corner of 28th Street, (212) 796-1500

Whether you are seeking a fine dining experience, a live performance, or dancing into the early morning, the NoMad Hotel has you covered this New Year’s Eve. Choose from a four-course tasting menu, an Italian-inspired menu, a rooftop party, or a magician cocktail hour. Tickets for the NoMad’s New Year’s festivities start at $125 per person.

The Smith, 1150 Broadway, corner of 27th Street, (212) 685-4500

New Year’s Eve partygoers can make The Smith either their first or last stop of the night. The Smith’s regular a la carte menu will be available until 8pm. From 10 pm to 1 am, The Smith will be offering a special three-course dinner, open bar, party favors, and champagne toast at midnight for $140 per person.

Tarallucci e Vino, 44 East 28th Street, corner of Park Avenue South, (212) 779-1100

Say goodbye to 2017 and hello to new beginnings at Tarallucci e Vino NoMad this New Year’s Eve. Diners at the restaurant’s early seating from 6 pm to 7:30 pm can choose between a three-course ($85 per person) or five-course ($105 per person) prix fixe menu. Late seating, from 9pm to 11pm, includes a five-course menu and complimentary champagne toast. Special prix fixe menu items include oysters, lobster ravioli, fregnacce with duck ragù, and tagliatelle with shaved black truffles. A late-night DJ will continue the party until 2 am.

111Flatiron Foodies: Eataly's Pasta Cacio e Pepe

Flatiron Foodies: Eataly's Pasta Cacio e Pepe

Today marks the final installment of Flatiron Foodies, a tasty part of the 23 Days of Flatiron Cheer, featuring a few of the district's culinary standouts to help you with your holiday menu planning. 

For the fifth week of the series, Eataly Chef Fitz Tallon shares his Pasta Cacio e Pepe recipe. Bring some Italian Christmas spirit into your holiday celebrations by trying this simple and timeless recipe from Eataly!



Chef Fitz Tallon

Yields: 6 servings
Preparation time: 5 minutes
Cooking time:
 Approximately 15 minutes


  • 4 tablespoons butter, cubed
  • 2 tablespoons whole black peppercorns, or to taste
  • 1 pound dried pasta, preferably Afeltra
  • 1½ cups freshly grated Pecorino Romano DOP, or to taste
  • Salt & freshly ground pepper, to taste


To Prepare

Bring a large pot with six quarts of water to a boil and season it with salt until it is as salty as the sea.

Heat the butter and two ounces of water in a large saucepan over medium heat and grind the peppercorns into the butter.

Drop the pasta into the boiling water and cook until they are al dente. When the pasta is al dente, use a spider or slotted spoon to transfer it directly to the pan with the sauce. Mix the pasta with the sauce until it is well coated.

Remove the pan from the heat and immediately scatter a cup of the grated Pecorino Romano over the pasta, tossing it quickly. As you mix, add a ladleful of the pasta cooking water from the pot. Top with more pepper and grated Pecorino Romano and toss again.

Serve immediately, while the pasta is very hot!

Pictured below: Chef Fitz Tallon

fitz 290x235  

111The Evolution of 212 Fifth Avenue

The Evolution of 212 Fifth Avenue

The blocks surrounding Madison Square Park have held the reputation of being one of the most elite in Manhattan since the early 1800s. Boasting fashionable residences such as the Fifth Avenue Hotel and the Jerome Mansion, the area quickly established itself as an epicenter for the most affluent New Yorkers.

The turn of the 20th Century saw a new building in the thriving area – 212 Fifth Avenue. Originally designed for commercial use by the renowned architectural firm Schwartz & Gross, the building has preserved its legacy status throughout the years. Built in 1912 as one of the city’s first skyscrapers, for over 100 years the building’s neo-gothic and Romanesque features have stood the test of time.

In 2016, the remarkable structure was converted from commercial use into 48 beautiful residences when prominent New York City developer Madison Equities took over the reins. By fusing the original pre-war architecture with spectacular modern touches and amenities, 212 Fifth Avenue’s transformation from an industrial structure to a luxury residential tower has played a vital role in the booming, and increasingly residential, surrounding neighborhood. 

Prominent architectural firm Helpern Architects helped to redesign the fully restored façade as well as many of the striking exterior features throughout the tower, making 212 Fifth Avenue an historic wonder amongst its exclusive neighbors. The lavish decor of the building was the vision of interior designer Pembrooke & Ives.


The building’s triplex penthouse, The Crown, is an unmistakable beacon in and of itself. With nearly 10,000 square feet of interior space, and 5,700 square feet of outdoor space, the penthouse’s royal namesake ties in perfectly with its majestic features. Boasting spectacular 360-degree views of the Hudson River, the Flatiron Building, and many other iconic landmarks across Manhattan, this luxurious space is distinguished by its incomparable style and sophistication.


In addition to the luxurious penthouse, the building also features an array of world-class amenities including a 24-hour doorman and concierge, valet parking, screening room, lounge, and catering kitchen. Residents can also enjoy a Wright Fit-designed fitness center, with adjoining yoga studio and private treatment room.

Whether you’re gazing out at the building’s dazzling Manhattan views or making use of one of the many state-of-the-art amenities, 212 Fifth Avenue is a mix of extravagance and history, and truly one of the most prominent addresses in New York City.  

212 Fifth Avenue, at Fifth Avenue and 26th Street, (212) 935-1212

111Flatiron District Holiday Gift Guide

Flatiron District Holiday Gift Guide

Are you looking for fun ways to spread holiday cheer to friends and family? The Flatiron BID has put together a gift guide for the holidays featuring a wide range of gift ideas such as children’s toys, apparel, unique food baskets, and holiday keepsakes. Please contact businesses directly for more information.

Bath & Body Works, 304 Park Avenue South, corner of 23rd Street, (212) 260-9293

Bath & Body Works is bringing you gift ideas, inspiration, and new products throughout the holidays with their Christmas Gift Guide. Special holiday scents include Vanilla Bean Noel, Warm Candy Apple, and Twisted Peppermint. Bath & Body Works is also offering special discounts and promotions throughout the holiday season, including $10 off of purchases of $30 or more.

Bulletin Mini Mall, 927 Broadway, between 21st and 22nd Streets, (212) 228-1625

One of the newest additions to the neighborhood, Bulletin Mini Mall is an experiential retail store for women. Bulletin celebrates women in every inch of the stores through design, shopping experience, product selection, and programming. It’s also a great option for those looking to give back this holiday season as Bulletin gives 10% of all store profits to Planned Parenthood of NYC.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 229-2560

The holidays in Italy wouldn’t be complete without panettoni and pandori. Traditionally, Italians give the festively wrapped cakes as gifts, as they symbolize luck and prosperity through the New Year. There’s plenty of time to get the foodie in your life the perfect holiday gift as Eataly will be offering extended hours by opening at 8 am on December 23rd and 24th.

Flying Tiger, 920 Broadway, corner of 21st Street, (212) 777-1239

Flying Tiger is crazy about Christmas with fun and quirky holiday treats, clothing, and ornaments. At Flying Tiger, you can spread holiday joy without breaking the bank with gifts starting at just $1.

L’Occitane en Provence, 170 Fifth Avenue, corner of 22nd Street, (212) 206-8860

Countdown to the holidays and treat yourself to must-have skin care, body and bath, and hand care gifts with L’Occitane’s Holiday Advent Calendars. Open all 24 chateau doors and find a surprise hidden behind each one. Featuring a selection of best-sellers, each calendar is filled with 24 days of beauty products.  

The LEGO Store, 200 Fifth Avenue, corner of 23rd Street, (212) 255-3217

For kids and kids at heart, shake up your imagination with holiday gifts from LEGO. Top holiday gifts include elaborate Star Wars, DC Comics, and Minecraft sets. LEGO’s smaller figurines and key chains also make perfect stocking stuffers.

Marimekko, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 843-9121

During the holiday season, Marimekko is all about joy, warmth, coziness, and making wishes come true. Marimekko's gift guide is full of inspiring ideas for the Christmas stocking, including comfortable nightdresses, soft bathrobes, and sculptural vases.

Michaels, 675 Sixth Avenue, on the corner of 22nd Street, (646) 259-3911

Let Michael’s help you create a one-of-a-kind, DIY holiday gift with ceramic photo flower pots, watercolor greeting cards, and photo greeting cards holders.

Papyrus, Two Flatiron District Locations: 655 Sixth Avenue, between 20th and 21st Streets, (212) 355-1880 and 940 Broadway, between 22nd and 23rd Streets, (212) 228-2877

Papyrus has an extensive collection of holiday greeting cards and gifts like mugs, trinkets, dishes, and candles.

Rizzoli Bookstore, 1133 Broadway, between 25th and 26th Streets, (212) 759-2424

Rizzoli is the perfect place to get a holiday gift for the book lover in your life. The bookstore offers a wide collection of books from photography and design, to sports and foreign literature.

Sony Square NYC, 25 Madison Avenue, corner of 25th Street, (212) 833-8800

Sony Square NYC is a public space committed to showcasing innovations in products, music, movies and gaming. During the holiday season, shoppers can test out all of the latest Sony technologies and products.

Space Kiddets, 26 East 22nd Street, between Broadway and Park Avenue South, (212) 420-9878

Located in the heart of the Flatiron District, Space Kiddets is a children’s boutique with a funky vibe offering a one-of-a-kind selection of holiday toys and apparel.

Whisk, 933 Broadway, between 22nd and 21st Streets, (212) 477-8680

Whisk offers a wide array of kitchenware so you can get holiday gifts for everyone on your list. Whisk also provides helpful online gift guides for budgets up to $25, $50, and $100.  

Photo Credit: Flying Tiger

111Flatiron District Holiday Dining Guide

Flatiron District Holiday Dining Guide

The Flatiron District is the perfect place to spend the holidays! See below for a list of local dining options for Christmas Eve and Christmas Day. Please contact restaurants individually for reservations and more information.

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300

Join 230 FIFTH for its Christmas festivities! On December 25th, 230 FIFTH will be serving a Christmas Day Buffet from 1 pm to 9 pm. The buffet will include Christmas favorites like honey glazed ham, oven roasted turkey, and prime rib. The meal is $42 for adults and $25 for children.

Almond, 12 East 22nd Street, between Broadway and Park Avenue South, (212) 228-7557

Almond is now taking reservation for their 17th annual Christmas Eve tradition of roast suckling pig served with seasonal and traditional sides for $35 per person. A portion of Almond’s revenue on Christmas Eve will be donated to the Pajama Program, which provides new pajamas and books to children in need in the U.S. and around the world, many of whom are waiting to be adopted. Almond's regular a la carte menu will also be available. Christmas Eve hours are 5 pm to 9:30 pm.

Black Barn, 19 East 26th Street, between Fifth Avenue and Madison Avenue, (212) 265-5959

Black Barn will be celebrating Christmas Eve with the Italian tradition of the Seven Fishes dinner prepared by Executive Chef Matteo Bergamini, born and raised in Toscolano-Maderno, Italy. The Seven Fishes dinner is $85 per person. Black Barn will also be serving its regular a la carte menu.

The Churchill Tavern, 45 East 28th Street, between Madison Avenue and Park Avenue South, (646) 476-8419

The Churchill Tavern is now taking bookings for dinner on Christmas Eve. Book early to ensure a reservation.

Cote, 16 West 22nd Street, between Sixth and Fifth Avenues, (212) 401-7986

Join Cote on Christmas Eve, as the critically-acclaimed Korean Steakhouse will be offering a special $75 per person prix fixe menu. Cote will be open on Christmas Eve from 4 pm to 9 pm, and will be accepting reservations for parties of four or more only.  

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 229-2560

This Christmas Eve, Eataly is bringing good tidings and cheer to the entire store, with special festive dishes at rooftop pop-up Baita, an Alpine bar in La Piazza, and a roaming drink cart. Eataly’s chefs will also be featuring cozy prix fixe menus at Le Verdure and Il Pesce. Eataly will be closed on Christmas Day, but will be offering extended hours starting at 8 am on December 23rd and 24th.

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929

Bring your friends and family to ilili on Christmas Eve for a celebration of goodwill and cheer as the restaurant will be offering a special four-course prix fixe menu for $78 per person. Entrees include Scottish salmon with golden beets and parsnips, diver scallops with eggplant and pomegranate, and stuffed grape leaves with lamb confit.

La Pecora Bianca, 1133 Broadway, on the corner of 26th Street, (212) 498-9696

On Christmas Eve, La Pecora Bianca will be offering guests a special four-course prix fixe menu for $75 per person, featuring holiday specials and La Pecora Bianca classics. Entrees include braised short rib with polenta and shaved brussels sprouts, swordfish with broccolini, turbot with cauliflower and caviar vinaigrette.

Le Coq Rico, 30 East 20th Street, between Broadway and Park Avenue South, (212) 267-7426

Le Coq Rico is open during its regular hours for lunch and dinner on both Christmas Eve and Christmas Day. In addition to its regular a la carte menu, Le Coq Rico will also be offering a special $95 per person prix fixe menu. Special menu items include frog leg chervil soup, stuffed roasted Emden goose with potato gnocchi, and raspberry & vanilla snowman Vacherin.

Park Avenue Winter, 360 Park Avenue South, corner of 26th Street, (212) 951-7111

In celebration of the holiday, Park Avenue Winter will be offering a special three-course, prix fixe menu on Christmas Day from 4 pm to 10 pm.

Image via Black Barn

Are you offering a holiday dinner special? Please email