An uptown view from the middle of NYC's first shared street!πŸšΆπŸš΄πŸš—
An uptown view from the middle of NYC's first shared street!πŸšΆπŸš΄πŸš—
15 hrs ago
Looking up // The Madison Square Park Tower at 45 E. 22nd St. becomes one with the clouds.☁
#discoverflatiron #architecture #nycarchitecture  <a target="_blank" href="">@45east22</a> <a target="_blank" href="">@madisonsquareparktower</a>
Looking up // The Madison Square Park Tower at 45 E. 22nd St. becomes one with the clouds.☁ . #discoverflatiron #architecture #nycarchitecture @45east22 @madisonsquareparktower
4 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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What’s New

111New Neighbor: &pizza

New Neighbor: &pizza

The Flatiron District is excited to welcome the first New York location of the DC favorite &pizza. Located in NoMad, the northwest corner of the Flatiron Business Improvement District, &pizza is an anti-establishment establishment built on the renown of its creative pies and craft beverages, localized shop design, and the strength, unity and vibe of its living-wage-paid, ampersand tattooed team.

Under the prescient leadership of CEO, co-founder, and creative director Michael Lastoria, &pizza opened its first location in 2012 on Washington, D.C.’s historic H Street NE corridor. On June 20, 2017, Lastoria will open his 22nd location in his hometown of NYC.

"With its unique combination of rich history and vibrant, bustling modernity, the NoMad neighborhood is the perfect home for the inaugural NYC shop," says Lastoria, "and [it] will provide the city’s hungry crowds with a welcoming home for the dynamic &pizza experience."

Every &pizza location is different, reflecting the culture and people who visit most. The New York outpost collaborates with another Flatiron fave Luke's Lobster, in addition to Mike's Hot Honey and Brooklyn-based chocolate company, Fine & Raw, and Milkbar for cereal milk flavored soda and cookies. Local artists, musicians, and community organizations helped craft a highly-localized shop design that celebrates the uniqueness of this Flatiron neighborhood. 

The New York City shop will also be offering a new “Hit” pie on the menu - American Honey - featuring Little Giant Mike’s Hot Honey. The pie features spicy tomato sauce, bocconcini (mozzarella) balls, pepperoni, arugula, goat cheese, red pepper chili flakes and a drizzle of Mike’s Hot Honey.

On their opening day, many more than the limit of 22 people were lined up and ready to get their iconic ampersand tattoo to enjoy free &pizza for a year. The enthusiasm displayed that day shows no sign of waning as lunch crowds enthusiastically make their way to this new neighborhood fast casual favorite.

Photo Credit: Scott Suchman 

1112017 Fourth of July Holiday Guide

2017 Fourth of July Holiday Guide

Celebrating Independence Day in New York City is a one-of-a-kind experience, but don't wait until the last minute to finalize your plans. Whether you want to be dazzled by the Macy's Fourth of July fireworks display or opt for a relaxing picnic in Madison Square Park, the Flatiron District has you covered for an unforgettable Fourth of July.

Where to Watch Fireworks

Macy’s 41st Annual Fourth of July Fireworks show is offering its largest display in more than a decade along the East River this year. The 25-minute light show kicks off at 9:25 p.m. as fireworks will be launched from five barges in the East River between 24th and 41st Streets. 

Here in Flatiron, 230 FIFTH is hosting a July 4th BBQ on its rooftop beginning at 12:00 p.m. The $20 cover charge includes one drink from 7:00 p.m. to 10:00 p.m. Please call the venue directly (212-725-4300) for more information.

Where to Experience a Beach in the City

Eataly’s seaside restaurant, SABBIA, features delicious Italian coastal fare like Island Creek Oysters, swordfish, and Prosciutto Cotto, as well as an impressive list of refreshing summer wine, cocktails, and beer. 

Where to Host a Picnic

Escape the summer heat in the shade of the beautiful trees and gardens of Madison Square Park. Bring your own picnic or treat yourself to all-American burgers, fries, and shakes at the original Shake Shack. While there, be sure to check out the three large sculptures of painted wood and prismatic glass on view as a part of the Prismatic Park exhibition brought to you by our friends at the Madison Square Park Conservancy.

ilili BOX, located in the Flatiron North Public Plaza at the intersection of Broadway and Fifth Avenue between 23rd and 24th Streets, serves a variety of Mediterranean inspired sandwiches, wraps, and sides. On the Flatiron South Public Plaza along Broadway between 22nd and 23rd Streets, Flatiron Green Café offers a wide selection of wraps, paninis, salads, and fresh juices.

For dessert, satisfy your sweet tooth with a patriotic American Flag cupcake pack at Baked by Melissa at their Flatiron location at 111 East 23rd Street.

Where to Shop Before Your Weekend Beach Getaway

Headed to the beach or the pool for the long holiday weekend? Check out the latest swimwear at Athleta Flatiron at 126 Fifth Avenue, Club Monaco at 160 Fifth Avenue, and Sweaty Betty at 168 Fifth Avenue.

How to Get Around

Visit the MTA's website to help plan your transportation over the July 4th holiday weekend, or hop on one of the 564 Citi Bikes in and around the Flatiron District.

Image from ABC News

111June News Roundup

June News Roundup

Summer has finally arrived, and June was a busy month for the Flatiron District, as media highlights include exciting food opportunities and new business expansion. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights. Be sure to check out our 2017 Flatiron Summer Series events that kicked-off this month.

  • Several new restaurants opened in the District this month. &pizza's Flatiron District location on West 28th Street opened its doors offering a casual pizza spot with a Chipotle-style concept (via Buzzfeed). The District also welcomed Korean barbecue steakhouse Cote, where guests are greeted with tabletop grills at this upscale joint (via New York Times). The beginning of summer brought an Adult Lemonade Stand to the District as Pergola in the Flatiron serves up boozy popsicles every Friday from 11:00 a.m. to 8:00 p.m. through Labor Day (via NYC EPeak).
  • The technological and financial news of Cheddar will be expanding its programming thanks to their recent partnership with Fusion TV (via Media Post). Flatiron Health has announced a collaboration with the National Cancer Institute to use real-world data in the development of clinical trial design and prospective research studies (via Business Wire). 
  • Commercial real estate in the Flatiron District is continuing to hold strong. Research technology provider Remesh opened its headquarters (via Mar Tech Series) and Trialspark, a healthcare tech company, signed a lease at 45 West 25th Street citing, "the unique design-build program that allows the tenant to build out their ideal workspace in a loft-style space boasting the tech-friendly amenities tenants of this caliber desire" is what persuaded the deal (via The Real Deal)
  • The Madison Square Park Conservancy announced its plan to create a new park entrance on 24th Street to highlight the park's monument commemorating veterans (via Town & Village). Madison Square Park also began its Prismatic Park public art series with several sculptures that can serve as stages for workshops and performances by choreographers, dancers, musicians, and poets now through October 8, 2017 (via Time Out). 


111Hanging Flower Baskets Return to the Flatiron District

Hanging Flower Baskets Return to the Flatiron District

They’re back! The BID’s hanging flower baskets were recently re-installed and planted after NYCDOT completed the City Lights phase one installation in early June. The baskets boast white begonias, red coleus, and blue petunias. Later this summer, the BID will more than double the number of hanging baskets in the district to 94 street poles.

In addition to the hanging flower baskets, 180 tree pits were also recently planted with warm weather-appropriate dragon wing-leafed begonias. The Park Avenue South malls, between 21st Street and 28th Street, now include white and big series begonias, coleus, and ipomoea, and the 148 planters in the Flatiron Public Plazas are alive with very colorful Victoria blue salvia, lantana, geraniums, hibiscus, and petunias.

111Father's Day in the Flatiron District

Father's Day in the Flatiron District

Spend this Father's Day in the Flatiron District! See our Father's Day roundup complete with gift ideas and restaurant specials perfect for celebrating. As always, the District's free historic walking tour is a perfect Sunday morning activity. For more information, please contact the businesses directly. 


Destination XL (DXL) Men's Apparel, 703 Sixth Avenue, 212-242-3189

An all-inclusive store offering clothing options for 'Big and Tall' with everyday specials. Sales also available online.  

Dyanna Spa, 40 East 21st Street, 212-995-2355

Treat dad to a day of pampering. Several Father’s Day Specials are available including a one-hour massage and mini facial for $100, and 30-minute scrubs for $75. 

Eataly, 200 Fifth Avenue, 212-229-2560

Eataly is offering special gift basket options for Father's Day including a "Chefly Dad" Gift box with ingredients for a home-cooked meal and a "Wine Loving Dad" Gift Box complete with a monthly wine subscription.

Flatiron Wines and Spirits, 929 Broadway, 212-477-1315

Browse Flatiron Wines and Spirits' curated selection of wines and liquors from around the world that are sure to be a hit with dad.

Heyday, 1130 Broadway, 646-869-3601

Offering a Father’s Day Facial and shave! Gift a 50-minute facial and Harry’s Winston Shave Kit for $125 (a $140 value).

L'atelier du Chocolat, 59 West 22nd Street, 212-243-0033

Treat dad to a box of fine chocolates! Several beautifully packaged gift sets are available at L'atelier du Chocolat. 

L’Occitane En Provence, 170 Fifth Avenue, 212-206-8860

Father’s Day Gift Sets available, plus a gratis gift with all purchases over $65. 

Peter Manning, 19 West 24th Street, 800-564-1227 

For dads 5'8" and under, stop by Peter Manning for a casual and not-so-casual wardrobe update.

Rizzoli Bookstore, 1133 Broadway, 212-759-2424

Rizzoli’s offers a wide collection of books from photography and design to sports and foreign literature. Books make the perfect gift!  

Scuba Network, 43 West 21st Street, 212-243-2988

The Scuba Network offers gift certificates for the adventurous father. Scuba Network's Getaway Training Special is offered for $899 and includes academic online training, pool classes, open water training dives, and three night getaway to Fort Lauderdale, FL.  

Whisk, 933 Broadway, 212-477-8680

Perfect for the father who loves to cook, Whisk offers plenty of great gifts. Whisk also provides helpful online gift guides for budgets up to $25, $50, and $100. 


Restaurant Specials

230 FIFTH, 230 Fifth Avenue, 212-725-4300

On Father's Day, from 10:00 a.m. to 4:00 p.m., 230 FIFTH is offering a special brunch to celebrate dad for $29 (children 12 and under $15).

Belgium Beer Café, 220 Fifth Avenue212-575-2337

Belgian Beer Cafe serves up classic entrees including a Raw Oyster Bar and Belgian-inspired stew accompany draft beer and wine. Brunch also available.

Cosme, 35 East 21st Street, 212-913-9659 

Cosme boasts traditional Mexican flavors using locally sourced ingredients for both brunch and dinner.

Italienne, 19 West 24th Street, 212-600-5139

Named one of Eater NY's "Hottest Resturants Right Now," Italienne dishes out Italian and French cuisines with wine pairings that are sure to impress dad. 

Raymi, 43 West 24th Street, 212-929-1200

Raymi will be serving its signature Peruvian-inspired brunch to make this Father's Day.

Sarabeth’s, 381 Park Avenue South, 212-335-0093

A classic New York brunch option, Sarabeth’s will be offering Father’s Day specials in addition to their weekly menu options. 

Flatiron District businesses: If you are offering a Father's Day Special, we'd love to include it! Please contact us at

Image via Italienne.

111Exercise on the Flatiron Public Plaza This Summer on Wellness Wednesdays (June 21-August 9)

Exercise on the Flatiron Public Plaza This Summer on Wellness Wednesdays (June 21-August 9)

Join the Flatiron/23rd Street Partnership for Wellness Wednesdays, eight weeks of free fitness classes taught in partnership with local fitness studios. The classes run from 6:30 p.m. to 7:30 p.m. on Wednesday, June 2ist through Wednesday, August 9th. The Flatiron District, often known as the "fitness district," offers a variety of exercise activities, from yoga + barre with exhale to self-defense with Gotham Jiu Jitsu. 

Wednesday, June 21st: Yoga + Barre with exhale

Balance barre moves for your upper body, thighs, and glutes with athletic, core-centric yoga warrior sequences for your flexibility, balance, and energy.

RSVP for Yoga + Barre here. Download the release and waiver form for this class here.

Wednesday, June 28th: SIN Crawl with SIN Workouts

SIN Crawl is a circuit-based HIIT (High Intensity Interval Training) full body workout designed by SIN Workout's trainers where participants will hop from station to station.

RSVP for SIN Crawl here. Download the release and waiver form for this class here.

Wednesday, July 5th: Fight Like a Woman: Intelligence and Poise with Gotham Jiu Jitsu 

Gotham Jiu Jitsu is sharing the art of self-defense. Within an hour, learn fundamental techniques used to fight back and escape from most situations.

RSVP for Fight Like a Woman here. Download the release and waiver form for this class here.

Wednesday, July 12th: Vinyasa Yoga with New York Health and Racquet Club

Emphasis is on linking breath with movement, strength, and form.

RSVP for Vinyasa Yoga here. Download the release and waiver form for this class here.

Wednesday, July 19th: Happy Hour Dance Cardio with AKT

Dance-based interval training class perfect for students of any level.This class alternates between choreographed combos of dance cardio, toning, and dynamic flexibility sections.

RSVP for Happy Hour Dance Cardio here. Download the release and waiver form for this class here.

Wednesday, July 26th: Zumba with New York Health and Racquet Club

A dynamic fitness program including Latin rhythms, easy-to-follow moves, sculpting, and resistance training.

RSVP for Zumba here. Download the release and waiver form for this class here.

Wednesday, August 2nd: UPDATED! Combat Core with NY Personal Training

This class is a core and strengthening workshop without any equipment, using only your own body weight.

RSVP for Combat Core here. Download the release and waiver form for this class here.

Wednesday, August 9th: UPDATED! Combat Core with NY Personal Training

This class is a core and strengthening workshop without any equipment, using only your own body weight.

RSVP for Combat Core here. Download the release and waiver form for this class here.

Wellness Wednesday fitness classes take place from 6:30 p.m. to 7:30 p.m. on the South Flatiron Public Plaza, on Broadway between 22nd and 23rd Streets. Classes are free and open to the public, but are subject to change due to weather. Follow @FlatironNY on Twitter for updates. 

These fitness classes are part of Flatiron Summer Series, a series of free community programming for the neighborhood by the neighborhood, including free tech education classes on Tech Tuesdays, free fitness classes on Wellness Wednesdays, and nostalgic games and performances on Throwback Thursdays. For a full list of free classes, activities, and entertainment on the Flatiron Public Plazas, visit

*All participants must fill out and sign the release and waiver in order to participate. Participants under the age of 18 must have a parent or guardian sign the release and waiver. Please bring a printed copy of your signed release and waiver to the registration table prior to class. There will be additional release and waiver forms on site.