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For #WorldPhotographyDay, we can’t help but geek out over  <a target="_blank" href="http://instagram.com/fotografiskanyc%2C">@fotografiskanyc,</a>an impressive photography destination set to open this fall at 281 Park Ave South 📸💥
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For #WorldPhotographyDay, we can’t help but geek out over @fotografiskanyc,an impressive photography destination set to open this fall at 281 Park Ave South 📸💥 . Credit: @chandle.like.candle
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Catch you here Sunday morning ☕️ . 📸: @chloejg
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About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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What’s New

111New Neighbor: Le Tea

New Neighbor: Le Tea

The Flatiron Partnership is excited to welcome Le Tea to the District. Le Tea is a sophisticated, upscale tea boutique crafting game-changing tea beverages with an artistic aesthetic and a desire to mitigate environmental impact. Originally from China, this shop at 1134 Broadway marks Le Tea’s first U.S. location.

Le Tea strives to incorporate the culture of its store's community inside the space with each store encompassing a different theme inspired by its neighborhood. "Le Tea is an innovative tea brand inspired by surrounding community cultures. Compared to other famous neighborhoods in bustling NYC. we chose the Flatiron District as our first location due to its all-inclusiveness when it comes to arts, cultures, finance, and commerce," said Bruce Yan, Founder of Le Tea. "The building itself is a symbol of history, novelty, and revolutionary architecture.”  With this in mind, Le Tea wanted to create a revolution in contemporary tea culture, and adopt "revolution" as the theme of its Flatiron location.

Le Tea was built out of Yan's inspiration for the artistic lifestyle. Walk into Le Tea, located on Broadway between West 25th and 26th Avenues, and find comfort in the design and details of this modern tea shop. The founders of Le Tea are fashion graduates of The New School's Parsons School of Design in New York City's Union Square neighborhood. Their knowledge of the consumer experience through a design lens is clearly represented. At the core of their brand, Le Tea draws a close connection between art and life and becomes that liaison for its customers. The sleek and modern interior is accented with comfortable seating, lively plants, and paintings of historical figures playfully holding Le Te cups. 

Le Tea relies on an international supply chain of high-quality fruit puree and authentic Chinese tea sources to provide each customer with an exclusive tea tasting experience. Le Tea's Special Fruit Teas are made with fresh fruit pulp and high-quality fruit puree. Le Tea’s menu also includes Milk Tea consisting of Black Tea or Jasmine Green Tea with your milk selection. Le Milk combines the fresh fruit puree and a milk of your choice mimicking an experience close to a smoothie that is unique on its own. Various kinds of milk can be used, including almond milk, oat milk, soy milk, or whole milk, and coconut milk is on its way to the list. Hats (toppings) such as Bubble, Aloe, Mini Taro Ball, Mashed Taro, Milk Foam, or Cake Foam, can be added to any tea at an additional cost. Some of the most popular items include the Mixed Berry & Milk Foam fruit tea, Premium Dragon Well, Mango Le Milk, and Cake Milk.


(Photo Credit: @ceci_eats)

The raw, pure tea ingredients used at Le Tea are of high, healthy quality on both the tea and fruit side. Guests also have the option to customize the sugar level of drinks with options of no sugar, less sugar, half sugar, and regular. In addition to beverages, Le Tea offers Mille Crêpes, a decadent twenty-layer crepe cake with pastry cream separating each crepe. Original, Chocolate, Matcha, Rainbow, and Rose flavored Mille Crêpes are available.

Along with providing an authentic, luxury Chinese tea experience, Le Tea is also committed to limiting their environmental footprint without using any single-use plastics. Instead, Le Tea serves beverages in a high-quality recyclable cup, available in medium (500 ml) or large (600 ml), and complimentary reusable stainless steel "Golden Straws." Le Tea encourages its guests to reuse their golden straws – bring back your straw during each visit, and your tenth drink is free.

In an effort to seek out inspiration for new tea flavors, Le Tea partners with various brands and businesses for limited-edition teas. During the first month of its soft opening, Le Tea collaborated with fashion brand DIESEL. The DIESEL tea featured raspberry, jasmine green tea, butterfly pea tea and aloe jelly that matched the tone of DIESEL’s new season.

Join Le Tea on August 18th for a grand opening event that includes free tea tastings and special promotions. Enjoy 15% drinks all day (limit of two per person), and 30% for the first 80 customers.  The first 18 guests will receive free Le Tea "ArTea" gift sets. In celebration of the grand opening, Le Tea is partnering with the skincare brand Then I Met You for a special TIMY Tea.

Le Tea, 1134 Broadway, between 25th Street and 26th Street, (832) 202-3419

Header Photo Credit: Yelp User Qi Y

111Step Inside The Dessert Bar Speakeasy

Step Inside The Dessert Bar Speakeasy

At 20 West 23rd Street, you'll find Patisserie Chanson, a modern, upscale French pastry shop and cafe with dessert resembling works of art almost too pretty to eat (almost). Buried below, lives The Dessert Bar, an evening-time, sensual dessert experience where pastry chefs prepare a six-course dessert tasting menu and cocktail pairings right in front of you. Executive Chef Rory Macdonald celebrates dessert making as an interactive art form.  

"The Dessert Bar came about for a few reasons: I was inspired by other Chef’s Tables where you could be in the kitchen and see how it's all done. Having worked in restaurants with these and seeing guests reactions, I thought it would be really interesting to try the same thing but with desserts only" says Chef Macdonald.

The Dessert Bar pays homage to its history as the downstairs space once served as a prohibition-era casino academy and speakeasy. The six-course dessert tasting ($75 per person) is intentionally designed to not leave diners crashing from a sugar high. The personalized menu features sweet and savory courses with the dishes starting off more savory, and ending on a sweeter note almost mimicking an actual dinner experience. The plates change seasonally and are meant to stimulate your senses so you see, smell, hear and taste during your dining experience. The courses can be complemented by a cocktail and wine pairing for $58 per person that is optional. 

 

This month, inspired by the peak of berry season, Chef Macdonald reached out to his favorite tri-state farms to create an eight-course Berry Dessert Bar Tasting Menu, which focuses entirely on fresh, locally-sourced berries, and features an assortment of imaginative interpretations of traditional patisserie. Take, for example, the "French Toast Crunch" that features bruleed french toast, local blackberries, coconut horchata, and basil. Other new desserts include the “Pavlova” dish made with Pell Farms strawberries, yogurt meringue, raspberry sherbet, macerated strawberries, and crème fraiche, and the "Anise Hyssop: Huckleberry" plate featuring Lillet Blanc & Hyssop granita, local huckleberries, cucumber, and an herb flower salad. 

Each item on the menu is created in an entertaining, dramatic fashion right in front of guests. The team of pastry chefs loves to shock people so they never know what to expect. Chef Macdonald intended for the veil to be lifted between the pastry kitchen and guests as the craftmanship of the plate is well worth watching. "There is a lot of technique involved in pastry, and interesting methods of doing things. When a finished plate arrives at your table, it looks great but as a guest, you have no idea how it was made – so I wanted to showcase this, and give the guest an interactive insight into the whole process. Also whereas in the patisserie we are founded in our classic roots, the dessert bar is like our laboratory, where we can try and test new techniques and flavors and push the envelope a little" explains Chef Macdonald. 

Overall, Patisserie Chanson's underground Dessert Bar is meant to wow guests with a theatrical dining experience

The Dessert Bar, 20 West 23rd Street, between Fifth and Sixth Avenue. 

The Dessert Bar is open Wednesday and Thursday for an 8 pm seating, & Friday and Saturday for 7 pm and 9:15 pm seatings.

Reservations can be made here.  
 

Sources: Patisserie Chanson.

111Wellness Week: Rescheduling This Summer's Rain Cancellations

Wellness Week: Rescheduling This Summer's Rain Cancellations

Rain can't stop us this summer! We are extending our free fitness class series for an additional week to reschedule three exciting workout classes that were canceled due to rain. Get ready for Wellness Week; 2 days, 3 classes, the ultimate workout experience in New York's Fit District.

Tuesday, August 13

6:00 - 7:00 pm:
Dharma Yoga: All Levels Yoga 
This is an Open / Mixed Level Dharma Yoga class that welcomes new students and those with regular practice. It is Asana posture-based with Deep Healing Relaxation and Meditation. This series is designed to help advance students in their posture practice. It will support health to the entire bodily system through a series of balancing, stretching, back bending, twisting and inverted variations, including stepping stones to the Headstand. 
Register for Class | Download Waiver

Wednesday, August 14

8:00 - 9:00 am
Iconoclast: "The Transformation" 
“The Transformation” is a fast-paced 45 minute, high-intensity full-body workout. Powered by Afro beats, this class will strengthen and lengthen your muscles, and burn a ton of calories. Ngo Okafor, owner and founder, created The Transformation Class as a way to share his 1-on-1 dramatic transformation program with the masses.
Register for Class | Download Waiver

6:00 - 7:00 pm
Exhale Spa: Barre + Cardio 
Break a sweat, pulse deeper, and burn more. All in one intense, efficient, barre-meets-cardio hour. Spend half the class on your mat as you move through rapid cardio intervals. Then hit the barre for muscle-defining micro-moves. You’ll end the hour feeling accomplished and ready to take on anything.
UPDATE 8/14 (3:36 pm): Class cancelled due to threat of severe weather
Register for Class | Download Waiver

 


In the event of severe weather, the class will be canceled.
A call will be made by 6:30 am for morning classes or 4 pm for evening classes
on the day of the event.
Follow us on Twitter @FlatironNY for last-minute updates.

111New Neighbor: Alchemy 43

New Neighbor: Alchemy 43

The Flatiron Partnership welcomes Alchemy 43 to the neighborhood at 40 East 21st Street. The new aesthetics bar specializes in cosmetic microtreatments from the neck up. LA-based founder and CEO, Nicci Levy, founded Alchemy 43 in an attempt to apply a new approach to the industry that removes the shame around injectables. Alchemy 43, dubbed the "Drybar of Botox," aims to move treatments away from an intimidating medical procedure towards an accessible, comfortable self-care experience that honors the seriousness of cosmetic treatments. 

"Flatiron is home to so many cutting-edge beauty and wellness concepts with clients who share an affinity for staying in tune with what's new," said Nicci Levy, Founder & CEO. "I scoured all of New York for the perfect first location for Alchemy 43 and I kept coming back to Flatiron; I love the energy and how there's always something new to discover... I could get lost in this area all day! It felt like the perfect spot."  

The cucumber-and-lime scented space is meant to be fun and inviting with a neon electric sign saying "BRB... Taking Care of Me", sleek vanities, and an instagrammable lounge featuring a granite tabletop co-working space. Clients can be found enjoying small bites and fruit-garnished sparkling water in champagne flutes. The Alchemy 43 microtreatments are designed to be comfortable, convenient, and customizable to every client's personal beauty goals. Alchemy 43's menu includes eye replenishment, cheekbone lifts, face contour, and lip enhancement. Before making a decision, clients can undergo a 3D consultation that simulates expected results with state-of-the-art Canfield VECTRA® 3D imaging software. Alchemy also offers "Beauty Boosts" that utilize essential vitamins and nutrients to assist metabolism, clear skin, strengthen hair, and improve brain function.

 

Every treatment at Alchemy 43 is medically effective, minimally invasive, and can be part of an ongoing beauty maintenance regimen. While still maintaining the clinical nature of the treatment, the goal of Alchemy 43 is to provide these services in a more relaxed and accessible manner. A certified and skilled team of professionals including RNs, PA-Cs, and NPs are constantly broadening their already extensive degree of knowledge of the premium products and anatomy of the 43 muscles of the face. Alchemy 43's text message platform lets clients reserve a space within a week’s notice, or clients can simply walk-in. 

 Alchemy 43 believes in the effectiveness of incorporating microtreatments into a regular beauty routine. To help clients work microtreatments into their budget, Alchemy 43 offers a membership program called the A43 Society. The $99/month auto-debit collects in the member's "savings account" to be utilized for any future treatments. A43 Society also includes perks like special member pricing and a complimentary $650 microtreatment on your one-year anniversary. 

Alchemy 43's accessibility platform stems from the company's belief that no matter the lifestyle, everyone deserves to look and feel their best. After establishing a strong presence in the Los Angeles cosmetology scene with four locations, the Flatiron District is happy to welcome Alchemy 43 to the strong Flatiron wellness scene. 

Alchemy 43 is open forwalk-in and scheduled appointments Monday through Thursday from 10 am to 7 pm, Friday 10 am to 6:30 pm and Saturday 10 am to 5 pm. The spa is closed on Sunday. 

Alchemy 43, 40 East 21st Street, (917) 970-3743

Sources: Alchemy 43, New York Times, & Fast Company.

111July News Roundup

July News Roundup

The month of July marked the peak of summer as Flatiron District rooftop bars hit the headlines, health/wellness businesses thrive, and TAMI (technology, advertising, media, and information) companies continue to move into the neighborhood.  Stay up to date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Food & Dining: If you didn't have enough reasons to check out Eataly's SERRA by Birreria, the Flatiron rooftop was recently listed the number one Most Instagram-Worthy NYC Tourist Spot (via YourTango). Broken Shaker is also making media waves with its listing as a tried-and-true rooftop bar in NYC for summer (via TimeOut). Amazon founder, Jeff Bezos, is moving to the Flatiron District, and here is where you can expect to catch him dining near his new $80 million home (via Bloomberg). Daniel Humm and Will Guidara’s dining-room tango is over. The duo behind Eleven Madison Park has split ways eight years after they bought Eleven Madison Park from Danny Meyer and turned it into what’s regarded by many to be one of the world’s destination restaurants (via Grub Street). 

  • BID Businesses: Lester Holt, NBC News Anchor, has been spotted playing covers of songs by Aerosmith, the Police, and Talking Heads in the basement of Hill Country Barbecue (via The New York Times). Gotham Glow, a notable tanning salon that uses an effective FDA approved tanning formula, exhibits its dedication to health and wellness at its Flatiron location at 1123 Broadway (via Digital Journal). The health and wellness benefits of Pilates are undeniable at BK Pilates in the Flatiron District (via WPIX 11). WTHN, acupuncture and herbal medicine wellness service, promises to slow down the effects of aging (via BET). Ralph Lauren's luxury brand Ralph's Coffee new brick-and-mortar location in Club Monaco at 160 Fifth Avenue is the Flatiron District's latest experiential retail location (via Real Estate Weekly). 

  • Real Estate: Owners of the historic Flatiron building, GFP Real Estate, and Sorgente Group announced they will begin an $80 million renovation process on the 117-year-old building (via The Real Deal). The Kaufman Organization announced that a creative marketing and brand strategy agency, School House, signed a 3,000 s/f, five-year lease to expand at 20 West 22nd Street (via Real Estate Weekly). Crush Music, a music management firm, recently bought the eighth floor of an 11-story mixed-use co-op at 49 West 24th Street for $4.3 million (via The New York Times). This July, The Flatiron District made PropertyShark's list of top ten most expensive neighborhoods in NYC for the second quarter of 2019 (via Curbed New York). 

  • Around the Neighborhood: Five years ago, Robert Offley was living on the streets of the Flatiron District, but with the help of the Flatiron/23rd Street Partnership and Urban Pathways, he is now known as the mayor of his building in the Bronx (via Patch).  The basement of the Flatiron Building, constructed in 1902, contains remnants of a power plant with coal-fed boilers and a hydraulic elevator system (via untapped cities.). The Flatiron District landed itself on the list of the 12 Best Places to Live in 2019 (via Outside). Cindy Hulej, who works out of Rick Kelly’s Carmine Street Guitars in New York City, produces bespoke axes out of pine, maple, and oak planks that are reclaimed from some of the city’s holiest institutions including the Serbian Orthodox Cathedral of Saint Sava in the Flatiron District. 

 
Picture Credit: Eater New York, Broken Shaker

1112019 Summer Streets - Enjoy Open Streets!

2019 Summer Streets - Enjoy Open Streets!

Summer Streets is an annual celebration of the City's streets. For three consecutive Saturdays (August 3rd, 10th, & 17th), nearly seven miles of Park Avenue/Park Avenue South is open for people to play, run, walk, and bike. Summer Streets programming takes place from 7 am to 1 pm and extends from the Brooklyn Bridge to Central Park. All activities are free of charge and designed for people of all ages and abilities.

The Flatiron District is home to the Midtown Rest Stop - one of the major activity centers along the Summer Streets route. Located on East 25th Street between Madison Avenue and Park Avenue South, the Midtown Rest Stop offers a diverse spread of events including fitness classes, concerts, and dance performances. See full activation lineup below: 

MIDTOWN PERFORMANCE STAGE 

25th between Park and Madison Avenues

Listen to a diverse array of musical performances at the Midtown Performance Stage to keep your foot tapping as you take a beat from running and cycling along the route for a bit of entertainment and refreshments.

August 3rd
August 10th
August 17th

BIKE PROGRAMMING

THE FIVE BOROUGH BICYCLE CLUB: BIKE REPAIR   
Park Avenue between 26th and 25th Streets/East
The Five Borough Bicycle Club will offer free bike repair at the Midtown Rest Stop. Whether you are new to cycling, a commuter seeking new adventures, or an avid cyclist, we have rides for you. 

UNLIMITED BIKING: FREE BIKE RENTALS
25th Street between Park and Lexington Avenues
Unlimited Biking, a premier bike rentals, tours, and experiences company, is partnering with Summer Streets to provide FREE bike rentals for individuals participating in the event. With over 4,000 bikes across New York and California, Unlimited Biking will offer 75 complimentary bikes at each rest stop. All rentals will come with helmets, baskets/bike bags and illustrated maps. 

TRANSPORTATION ALTERNATIVES: BIKE VALET
Park Avenue between 25th and 24th Streets/West

Free bike valet provided by Transportation Alternatives.

BIKE NEW YORK: LEARN TO RIDE—KIDS
24th Street between Park and Lexington Avenues

Learn to Ride-Kids is a free group class for children who are ready to ditch their training wheels and ride a two-wheeler for the first time. Kids must bring their own bike and helmet. Spaces are limited. Please register here in advance to guarantee participation. When creating an account for registration, make sure you enter the participating child's name and birth-date in the 'Personal Info' section.

CITIBIKE IS BACK   
24th Street between Park and Madison Avenues
Head on down to the Citi Bike tent at Park Avenue and E. 24th Street for some summer fun! Bust a move with their famous DJ bike train, cool down with some refreshments and play some Citi Bike trivia for killer swag. Never tried Citi Bike or want to learn more? Citi Bike Ambassadors will be there to answer any questions, show you the right way to ride, and sign you up for discount memberships. 

DOT Helmet Fitting   
24th Street between Park and Madison Avenues
Stop by the west side of 24th Street between Park and Madison avenues to be custom-fitted for your free DOT Vision Zero bike helmet. This is a popular giveaway so make sure to arrive early to guarantee a helmet. The line will close at noon in order to complete fittings by the end of the event at 1 pm.

CITY PICNIC: FREE FOOD AND BEVERAGE SAMPLING  

25th Street between Park and Madison Avenues
Stop by the City Picnic’s Food & Beverage Sampling Zone for yummy treats and refreshing beverages. Grab free samples from vendors throughout the day. Make sure this is your first stop in order to beat the crowds in the later morning hours. Sample food and beverages from Bowery FarmingCabot Creamery Co-operativeChameleon Cold-brewDarrell LeaDeep River SnacksGoGo squeeZHubert's LemonadeKevitaLenny & Larry'sMadeGoodNuun Hydration Station, and Sweet Leaf Tea


CITY AGENCY PROGRAMMING  

Park Avenue between 24th and 25th Streets/West

NYC DEPARTMENT OF SANITATION (DSNY)
Visit DSNY to learn how to keep garbage from landfills, and receive a free reusable bag (while supplies last)!

DEP WATER ON THE GO
Stay hydrated this summer! New York City is fortunate to be able to enjoy some of the best drinking water in the nation. Stop by one of the NYC Department of Environmental Protection's portable water fountains to fill up a water bottle, take a sip, or keep your four-legged friend hydrated. We've set up locations along the event route at all five rest stops. Just look for the bright blue tent!

DOT MOBILITY UNIT (August 17)
Play and learn with interactive transportation mobility games. Playing city planner, create pedestrian-friendly neighborhoods for people of all ages and abilities. Learn how the City improves mobility and travel for all New Yorkers!

 

Photo Credit: Toshi Sasaki/Getty Images
Source: NYC Go Summer Streets