Helping end child poverty one red nose at a time #rednoseday2017🔴
Helping end child poverty one red nose at a time #rednoseday2017🔴
4 days ago
The North Flatiron Plaza has been resurfaced and is back in action! Look for the flowers and stones to return this weekend.

Special thanks to  <a target="_blank" href="">@ililibox</a>for their patience during this upgrade!
The North Flatiron Plaza has been resurfaced and is back in action! Look for the flowers and stones to return this weekend. Special thanks to @ililiboxfor their patience during this upgrade!
1 week ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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What’s New

111Announcing the 2017 Flatiron Summer Series: June 20th – August 10th

Announcing the 2017 Flatiron Summer Series: June 20th – August 10th

The Flatiron Summer Series is free community programming for the neighborhood by the neighborhood. The Flatiron/23rd Street Partnership Business Improvement District (BID), in partnership with local businesses, will host eight weeks of free classes, activities, and entertainment on the Flatiron Public Plazas, at the intersection of Broadway, Fifth Avenue and 23rd Street. The series will kick off on Tuesday, June 20th, and then run regularly on Tuesdays, Wednesdays and Thursdays through August 10th.

2017 Flatiron Summer Series Kick-off Event

On Summer Solstice (Wednesday, June 21st), the longest day of the year, the BID and the National Museum of Mathematics will construct a sundial, and passers by will be able to mark their shadow to show the passing of time throughout the day. This event will take place on the North Plaza.

Free Tech Ed Classes on “Tech Tuesdays”

Since 2012, the BID has provided the neighborhood with a series of free tech education classes. This year, classes will be taught by instructors from many local businesses, including Baruch College Division of Continuing and Professional Studies, ThoughtMatter, Touro Graduate School of Technology and General Assembly. Classes are held on Tuesdays from 6:30 p.m. to 7:30 p.m. on the South Plaza.

Flatiron Fitness on “Wellness Wednesdays”

This summer, the BID continues to partner with Athleta Flatiron to provide free fitness classes on the South Plaza. The classes will be held on eight consecutive Wednesdays from June 21st to August 9th from 6:30 p.m. to 7:30 p.m. The classes will be taught by instructors from local businesses, including Exhale, SIN Workouts, Gotham Jiu Jitsu, New York Health & Racquet Club, AKT and New York Personal Training. 

Flatiron Fun on “Throwback Thursdays”

On Thursdays, the BID will set up a game station that is free and open to the public on the North Plaza with board games, giant Connect 4, and corn hole sets. Games will be available beginning at 11:00 a.m. on the North Plaza. Local businesses will join in on the fun to provide free cultural education and entertainment, such as a book-binding demonstration by the Center for Book Arts. In the evenings, the BID is partnering with local arts organizations such as The Jazz Gallery, TADA! Youth Theater, Metropolitan Room and The PIT for performances. 

111Memorial Day Holiday Guide

Memorial Day Holiday Guide

Are you stay-cationing in the city for the long holiday weekend? Or, perhaps you're stocking up for the big barbecue? Either way, the Flatiron District has you covered with great deals and activities for Memorial Day Weekend.

Eataly’s Grill week began May 22 and runs through May 28. During the time, take 30% off select prime cuts. Eataly (200 Fifth Avenue) is hosting their meat auction on May 26 at 1:00 p.m. Be there to secure the best quality meats at wholesale prices!

Not in the mood to cook? 230 FIFTH will be celebrating with a special holiday weekend brunch from 10:00 a.m. to 4:00 p.m. on Saturday and Sunday. On Memorial Day, celebrate with cocktails on the rooftop beginning at noon.

Be sure to take advantage of Memorial Day sale prices around the Flatiron District, including 10/10 Optics (50 Madison Avenue) 50% off sale. Home Depot (40 West 23rd Street) is taking 40% off appliances now through June 7.

Finally, what better way to celebrate than to learn something new about the historic Flatiron District? Join our professional historian, Miriam Berman, for a special Memorial Day version of our free weekly walking tour Sunday, May 28 at 11:00 a.m. Meet at the southwest corner of Madison Square Park, at 23rd Street and Broadway.

111Volunteers Needed for Broadway Vacancy Survey

Volunteers Needed for Broadway Vacancy Survey

Join the Office of the Manhattan Borough President on Sunday, May 21 to conduct a census of vacant storefronts along the 13-mile length of Broadway in Manhattan. Each surveyor will sign up for a set of blocks and record the addresses of vacant storefronts, former occupants, and suggestions for desired businesses in the neighborhood. To register, please email your name and phone number to with the subject line “Storefront Survey”.

In the Flatiron District, Broadway is an anchor of economic development, and this survey will help create a Manhattan-wide resource for prospective commercial tenants. The Flatiron/23rd Street Partnership actively conducts its own research on economic trends in the Flatiron District, and publishes a monthly map of available retail spaces, available here.

111New Neighbor: GRK Fresh

New Neighbor: GRK Fresh

GRK Fresh brings the flavors of Greece through its authentic Yeeros and Grillers, now available at the store's Flatiron location at 304 Park Avenue South (entrance on 23rd Street). The fresh-casual concept cooks meats on site over an open flame, bringing high quality flavors to Flatiron's food-focused clientele. The Flatiron location is the third Manhattan location for GRK Fresh, and seventh location globally, with stores in Washington D.C., and Dubai.

Asked  about GRK Fresh's growth, Marino Stratigakis, Director of Operations at GRK Fresh, said "Our goal this past year has been to showcase GRK to a broader customer base which is more discerning and demands higher quality, while still relying on the convenience provided by fast casual restaurants." Asked about the neighborhood he added, "the Flatiron District, with its diverse restaurant offerings and a noticeably wide variety of options, presented the right venue for us to meet our goal."

The menu at GRK Fresh features Yeeros, which combine freshly baked pita, marinated and spit-roasted meats (lamb & beef, chicken, or pork) and Grillers, consisting of flame-cooked meats or veggies, paired with one of three original tzatziki sauces. Exclusive to the Flatiron location are Greek yogurt marinated lamb chops with turmeric brown rice, as well as fresh-baked spanakopita and baklava. For dessert, diners can enjoy house-made authentic Greek yogurt, served frozen or fresh. Available toppings for this healthy treat include rose petal and toasted almonds, salted caramel and sesame honey bites, or baklava.

When customers walk into the store on the busy 23rd Street corridor, they will instantly recognize design elements reminiscent of Greek aesthetics. The 64-seat restaurant features tall ceilings, with bright whites and blues, and pale wood. Diners can comfortably enjoy their freshly-made food at the restaurant, or take it to go. With an ever growing diversity of cuisines in the Flatiron District, GRK Fresh complements the lively fast-casual scene on 23rd Street.

Hours are Monday through Friday, 11 a.m. to 10 p.m., and Saturday through Sunday, 12 p.m. to 10 p.m.

GRK Fresh, 304 Park Avenue South, entrance on 23rd Street, (646) 647-8332.

Image via GRK Fresh.

111Mother's Day Flatiron Gifts Guide

Mother's Day Flatiron Gifts Guide

Make this Mother's Day one to remember by preparing a full day of surprises, gifts, and special treats. You might get a massage for two at a spa, create your own basket of bath and beauty products, or spruce up the house with a beautiful bouquet. Gourmet stores in the district are ideal for foodies, and if you want to keep it low-key, visit one of several stationery stores for a thoughtful card or photo album.

For a list of neighborhood restaurants offering Mother's Day specials, visit our Mother's Day Flatiron Restaurant Guide.


Bath & Body Works, 304 Park Avenue South, on the corner of 23rd Street, (212) 260-9293.
Surprise Mom with a limited edition Mother's Day tote, including seven spring essentials like fragrances, creams, and cleansers for $30. if you want to mix and match, Bath & Body Works is running a Buy-3-Get-3 on the store's top 250 products.

DAVIDsTEA, 688 Sixth Avenue, between 22nd and 21st Streets, (212) 229-0002.
Find the perfect gift at DAVIDsTea with limited edition Mother's Day tea sets and teawares. Choose from loose tea blends, speciality mugs and spoons, or DAVIDsTEA's tea-infused hand cream.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 937-8910.
This Mother’s Day find the perfect present all’italiana for your Mom! Whether she loves to cook or enjoys the sweeter things, Eataly’s curated selection of gift boxes and unique treats will give your mamma a delicious taste of Italy. The Chef Mamma gift box includes a selection of the highest quality products, including cooking oils, pasta, balsamic vinegar,a cookbook, and a chef's hat for $98.80.

Flying Tiger, 920 Broadway, on the corner of 21st Street, (212) 777-1239.
Looking to show your love to Mom without breaking the bank? At Flying Tiger you can find unique home accessories, cards, 

Fujifilm Wonder Photo Shop, 176 Fifth Avenue, between 22nd and 23rd Streets, (929) 239-4262.
Build a scrapbook or photo album, or take family photos in the photo booth at the Fujifilm Wonder Photo Shop. The store has creative materials for you to save your memories and treasure them with your mother.

The Home Depot, 40 West 23rd Street, between Sixth and Fifth Avenues, (212) 929-9571.
Home Depot’s Garden Club can help you find a gift your Mom will enjoy throughout the year with gift ideas for home garden accessories and tools.

L’Occitane en Provence, 170 Fifth Avenue, on the corner of 22nd Street, (212) 206-8860.
L’Occitane has a wide variety of original gift ideas for Mother’s Day like perfume soaps, cosmetic bags, and Brazilian bracelets.

La Maison Maille, 927 Broadway, between 21st and 22nd Streets, (929) 335-6610.
Make your Mom's day extra special with La Maison Maille's range of premium gift collections from kitchen classics to exciting fusion flavors. Exclusive New York Boutique French jacquard tea towel and gift bag with our Mother's Day selections.

Marimekko, 200 Fifth Avenue, between 24th and 23rd Streets, (212) 843-9121.
Set a special table for your Mom with the iconic Unikko poppy pattern from Marimekko. 

Of Mercer, 42 East 21st Street, between Broadway and Park Avenue South, (212) 979-2229.
For the woman who does it all - shop Of Mercer's unique collection of day and night appropriate dresses, blazers, and accessories. Of Mercer's clothes are made in New York City and cater to women with busy working and social lives.

Origins, 175 Fifth Avenue, between 22nd and 23rd Streets, (212) 677-9100.
Visit Origins for natural skincare, where you will find plant-based creams, cleansers, scrubs, body butters, and curated gift sets for Mother's Day.

Papyrus, Two Flatiron District Locations: 655 Sixth Avenue, between 21st and 20th Streets, (212) 355-1880. 940 Broadway, between 23rd and 22nd Streets, (212) 228-2877.
Papyrus has an extensive collection of Mother’s Day greeting cards and gifts like mugs, trinkets, and candles.

Patisserie Chanson, 20 West 23rd Street, between Fifth and Sixth Avenues.
Bring home an assortment of gourmet eclairs or chocolate bonbons with the refined selection at Patisserie Chanson. Or, prepare a breakfast-in-bed with Chanson's croissants, danishes, and freshly baked breads.

Rituals, 172 Fifth Avenue, corner of 22nd Street, (646) 918-7383.
A leading producer of bath and beauty products in Europe, Rituals' Flatiron location will help you bring the best gift home to Mom. Try the store's suite of shower products: gels, foams, and oils, or pick up a candle or body cream for an at-home spa treatment.


Blooming Affairs, 925 Broadway, between 22nd and 21st Streets, (212) 262-0004.

Flower You, 122 East 25th Street, between Park Avenue South and Lexington Avenue, (212) 477-1037.

Park Avenue Floratique, 226 Fifth Avenue, between 27th and 26th Streets, (212) 447-6310.

Putnam and Putnam at Club Monaco, 160 Fifth Avenue, between 21st and 20th Streets, (646) 838-6374.


Bellagio Nail & Spa, 10 East 23rd Street, between Broadway and Madison Avenue, (212) 505-6100.

Dyanna Spa, 40 East 21st Street, between Broadway and Park Avenue South, (212) 995-2355.

Essential Therapy Spa, 122 East 25th Street, between Park Avenue South and Lexington Avenue, (212) 777-2325.

Heyday, 1130 Broadway, between 26th and 25th Street, (646) 869-3601.

Lord & Whisper Skin Care Spa, 19 West 21st Street, between Sixth and Fifth Avenues, (718) 623-2100.

Sundays, 51 East 25th Street, between Madison Avenue and Park Avenue South

O’Live Organic Spa, 112 East 23rd Street #302, between Park Avenue South and Lexington Avenue, (212) 674-2424.

Queen Jane Day Spa, 37 East 28th Street (Lower Level), between Madison and Park Avenue South, (212) 684-4548.

111Mother's Day Flatiron Restaurant Guide

Mother's Day Flatiron Restaurant Guide

Show your Mom how much she means to you with a celebratory meal on Sunday, May 14th. Luckily, the Flatiron District has ample variety to suit your palate. Learn about Mother's Day specials in the list below taking place throughout the neighborhood, including prix-fixe menus, complimentary cocktails, and even afternoon tea. Please contact the businesses directly for more information and reservations.

230 FIFTH, 230 Fifth Avenue, between 26th and 27th Streets, (212) 725-4300.
The views at 230 FIFTH can’t be beat, which make it a one-of-a-kind NYC destination for Mother’s Day. A prix-fixe buffet-style brunch will be available, between 10 a.m. to 4 p.m. Brunch is $42 per adult, and $15 per child; rain or shine.

Black Barn, 19 East 26th Street, between Fifth and Madison Avenues, (212) 265-5959.

Black Barn invites you to celebrate Mother’s Day with its farm-to-table fare. Choose from the restaurant's a la carte Mother's Day specials such as Lobster Mac and Cheese or Sweet Potato Pancakes and pair it with champagne or a Bloody Mary. Brunch is served from 11:30 a.m. to 4 p.m. 

Dos Caminos Park Avenue South, 373 Park Avenue South, between 26th and 27th Streets, (212) 294-1000.

Join Dos Caminos for a festive Mother's Day celebration. With a bottomless brunch from 12 p.m. to 4 p.m., you'll be able to celebrate with the restaurant's signature dishes and Mother's Day specialties, like almond stuffed french toast or soft scrambled eggs with caviar.

Giorgio's of Gramercy, 27 East 21st Street, between Broadway and Park Avenue South, (212) 477-0007

Open for dinner on Sunday, treat your Mom to Giorgio's of Gramercy's pastas, grilled meats, or fresh seafood. Giorgio's of Gramercy is open from 5 p.m. to 10 p.m.

Eataly, 200 Fifth Avenue, corner of 23rd Street, (212) 229-2560.

Eataly is celebrating Mother's Day throughout the weekend with complimentary tastings throughout the market on Saturday, May 13th from 12 p.m. to 6 p.m. Impress your Mom with a fine dining experience at Manzo on Saturday and Sunday, where you can enjoy a Mother's Day Lady Nuvolari cocktail. For a relaxed atmosphere, reserve a table Sabbia, Eataly's rooftop restaurant with stunning views of the Flatiron District.

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696.

Mother's Day is an all-day affair at La Pecora Bianca, where diners can celebrate with day-of specials at brunch or dinner. A $50 three-course meal will be offered at brunch, featuring items such as Tuscan kale salad, lamb burger, and a home-made Nutella tart. A three-course dinner is available at $65 per person.

Obica Mozzarella Bar Pizza e Cucina, 928 Broadway, between 21st and 22nd Streets, (212) 777-2754. 

This Sunday, Obica will treat all mothers to a complimentary cocktail with their meal. Choose from Obica's a la carte menu or select from the restaurant's Mother's Day Menu on Sunday, May 14th. Specials will be available all day. 

Park Avenue Spring, 360 Park Avenue South, corner of 26th Street, (212) 951-7111.

Taste the flavors of the season at Park Avenue Spring, with a Mother's Day Brunch menu available until 3 p.m., featuring pineapple bread pudding and smoked salmon Eggs Benedict. Park Avenue Spring will also serve a Mother's Day three-course prix-fixe menu at $75 per person.

Raymi, 43 West 24th Street, between Fifth and Sixth Avenues, (212) 929-1200.

Raymi has options for all diners at its Peruvian kitchen outdorr terrace. From a prix-fixe Mother's Day menu, a la carte, and family style dishes - there are ample ways for you to savor Raymi's ceviche, arepas, and Peruvian wines. 

Rocco Steakhouse, 72 Madison Avenue, between 27th and 28th Streets, (212) 696-9660.

Enjoy brunch or dinner at Rocco's Steakhouse on Mother's Day and try the restaurant's signature items like broiled lamb chops, seared yellowfin tuna, or grilled salmon. A complimentary dessert platter per table will be offered for all who dine at Rocco's Steakhouse on May 14th.

ROKI Le Izakaya, 12 West 21st Street, between Fifth and Sixth Avenues, (646) 383-7654.

One of Flatiron's newest restaurants, ROKI Le Izakaya will offer a prix-fixe menu for dinner on Mother's Day at $39 per person, including a sushi set and dan dan ramen. Celebrate with your family with ROKI's complimentary portrait session for families and friends who dine on Sunday, May 14th.

Sarabeth's Park Avenue South, 381 Park Avenue South, corner of 27th Street, (212) 335-0093.

On Mother's Day, Sarabeth's Park Avenue South is celebrating with three brunch specials, including smoked salmon toast, spring vegetable quiche and blueberry pancakes. For dinner, the chef is preparing two specials: one and a half pound classic steamed Maine lobster with asparagus and a six ounce petit filet with jumbo lump crab sauce.

Tarallucci E Vino, 44 East 28th Street, between Park Avenue South and Madison Avenue, (212) 779-1100.

Try something new this Mother's Day with an Italian Afternoon Tea at Tarallucci E Vino, which includes tiramisu, opera cake, strawberry panna cotta, lampone and biscotti, accompanied by sparkling rosé, tea, and coffee. Afternoon tea is available at $55 for two. 

The Smith NoMad, 1133 Broadway, corner of 27th Street, (212) 685-4500.

The Smith NoMad is offering Mother's Day specials in addition to its regular brunch menu.

Flatiron Restaurants: Have a Mother's Day special that's not listed here? Contact us by email at info[at]

Image of Tarallucci E Vino via Giada Paolini.