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Getting our CHEER on in the snow! 🌨❄🌨 Stop by the Flatiron North Public Plaza today until 4pm to spin our amazing prize wheel full of neighborhood goodness, enjoy free HOT coffee by   <a target="_blank" href="http://instagram.com/taralluccinyc%2C">@taralluccinyc,</a>and grab a tote bag full of district discounts!

You can also drop off a donation for our food drive for the  <a target="_blank" href="http://instagram.com/foodbank4nyc%21">@foodbank4nyc!</a>.
Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business!

#freecoffee #hotcoffee #taralluccievino #discoverflatiron
232 likes
Getting our CHEER on in the snow! 🌨❄🌨 Stop by the Flatiron North Public Plaza today until 4pm to spin our amazing prize wheel full of neighborhood goodness, enjoy free HOT coffee by @taralluccinyc,and grab a tote bag full of district discounts! You can also drop off a donation for our food drive for the @foodbank4nyc!. Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business! #freecoffee #hotcoffee #taralluccievino #discoverflatiron
1 day ago
Swipe for more! ➡➡➡
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Stop by the Flatiron North Public Plaza today until 4 & experience #23DaysofFlatironCheer! .
We're live on the plaza with our popular prize wheel,  <a target="_blank" href="http://instagram.com/sonysquarenyc">@sonysquarenyc</a>is giving away swag, and warm up with HOT apple cider courtesy of  <a target="_blank" href="http://instagram.com/made_nice%21">@made_nice!</a>Look at their adorable set up! It tastes and smells AMAZING. 😋
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You can also drop off a donation for our food drive for the  <a target="_blank" href="http://instagram.com/foodbank4nyc%0A.%0A%F0%9F%93%B8">@foodbank4nyc
.
📸</a>Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business!
#madenice #hotapplecider #discoverflatiron #makeitnice
89 likes
Swipe for more! ➡➡➡ . Stop by the Flatiron North Public Plaza today until 4 & experience #23DaysofFlatironCheer! . We're live on the plaza with our popular prize wheel, @sonysquarenycis giving away swag, and warm up with HOT apple cider courtesy of @made_nice!Look at their adorable set up! It tastes and smells AMAZING. 😋 . You can also drop off a donation for our food drive for the @foodbank4nyc . 📸Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business! #madenice #hotapplecider #discoverflatiron #makeitnice
2 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111November News Roundup

November News Roundup

It's getting colder outside but the Flatiron District continues to stay hot with media attention highlighting restaurants and bars, health and wellness businesses, and neighborhood events. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • After opening at 16 West 22nd Street in June, Korean-American steakhouse Cote has continued to receive positive critical acclaim. In a recent review, New York Times food critic Pete Wells called Cote’s beef, “in all likelihood the best at any Korean barbecue place in New York City.” In other restaurant news, Baita, Eataly’s alpine-themed pop-up restaurant, reopened on November 2nd (via AM New York).
  • November was another exciting month for the BID with our holiday launch party and the unveiling of Future Expansion’s Flatiron Reflection on the Flatiron North Public Plaza on Monday, November 20th. Flatiron Reflection was the winner of the annual Holiday Design Competition and will remain on view through the holidays as part of the BID’s annual “23 Days of Flatiron Cheer” programming (via Town & Village and Manhattan Digest). For more information on “23 Days of Flatiron Cheer”, click here.
  • In addition to the unveiling of Flatiron Reflection, the Flatiron District hosted several other noteworthy events throughout the month. In nearby Madison Square Park, our friends at the Madison Square Park Conservancy unveiled Whiteout by artist Erwin Redl. The installation is comprised of hundreds of twinkling LED lights in the Park’s central Oval Lawn (via TimeOut New York). On Veterans Day, tens of thousands of people lined up along Fifth Avenue in the Flatiron District to honor our nation’s veterans as part of the city’s annual Veterans Day ceremony and parade (via CBS New York).

Image of Flatiron Reflection and Holiday Launch Party

111Flatiron Foodies: ilili's Baked Moussaka Eggplant

Flatiron Foodies: ilili's Baked Moussaka Eggplant

Welcome to the second installment of Flatiron Foodies, a part of the 23 Days of Flatiron Cheer, to help you with your holiday menu planning.

For the second week of the series, ilili Chef de Cuisine Daniel Dorado shares his Baked Moussaka Eggplant. This versatile dish can be served as a main or a side and is perfect for pleasing vegetarians and meat-eaters alike.

 

BAKED MOUSSAKA EGGPLANT 

ilili Restaurant
Chef de Cuisine Daniel Dorado

Serves:  6-8
Preparation time: 20-25 minutes
Cooking time: 1 hour - 1hour 15 minutes (30 minutes of cooking and 30-45 minutes in the oven)

Ingredients:

  • 3 pounds cubed eggplant, half of the skin in stripes
  • 1 cup large diced ripe Roma Tomatoes (skinless)
  • 1 cup large Roma canned tomatoes with juices
  • 1 cup sliced onion
  • 2 tablespoon sliced garlic
  • 1 1/2 teaspoon Kosher salt
  • ¼  teaspoon allspice
  • ¼  teaspoon cinnamon
  • ½  cup water
  • ⅛  cup extra-virgin olive oil
  • 58 round cherry tomatoes
  • 1 tablespoon Kosher salt



To Prepare: 

Eggplant:

  1. Using a vegetable peeler, peel strips of skin from eggplant lengthwise and cut into 1-inch cubes.

  2. Deep-fry the eggplant in cooking oil until brown, remove from oil, and place on white paper napkins to soak up the excess oil. (For a healthier alternative, brush eggplant with oil and bake at 375 degrees until browned and slightly charred.)

Sauce:

  1. Preheat oven to 375 degrees.

  2. Using a hot sauce pot, add olive oil and garlic and saute garlic until translucent, but not brown.

  3. Add the onions, all of the seasonings, and saute until onions are wilted.

  4. Add tomatoes, and water, and bring to a boil, allow to simmer for 12 minutes.

  5. Reserve for later use.

 

Baking Moussaka:

Place the eggplant in a 10-inch round baking pan and top with sauce and the 1 tablespoon of salt. Layer the cherry tomatoes in a circular fashion. Bake at 375 degrees for 30-45 minutes until the tomatoes are brown, with a slight char.

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Special Thanks to ilili General Manager Britta Priest.

Pictured above: Baked Moussaka Eggplant as served at ilili Restaurant.

Pictured below: Baked Moussaka Eggplant as served at home.
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Pictured below: Chef de Cuisine Daniel Dorado.
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Photos courtesy of ilili Restaurant.

 

111#ShopSmall Saturday, November 25th for Flatiron Discounts & Prizes!

#ShopSmall Saturday, November 25th for Flatiron Discounts & Prizes!

Founded by American Express, Small Business Saturday is an opportunity to show love to small businesses during the holiday shopping season. This year, as a Neighborhood Champion, the Flatiron/23rd Street Partnership is collaborating with businesses across the district to hold in-store events and special deals, in addition to a neighborhood-wide photo scavenger hunt, this Saturday, November 25th.

Throughout the district, you'll see local businesses decked out with Small Business Saturday decor. The businesses below are doing something extra special on Small Business Saturday. Use the hashtag #ShopSmall and tag @FlatironNY on social media.

Abracadabra – 19 West 21st Street, (212) 627-5194

Snap photos with Abracadabra’s Zoltar Machine and enjoy 10% off stocking stuffers when you mention the Flatiron/23rd Street Partnership.

The Belgian Beer Cafe - 220 Fifth Avenue, (212) 575-2337

In celebration of Small Business Saturday, take 15% off your brunch or lunch bill when you mention Small Business Saturday to your server.

BONMi - 119 East 23rd Street, (646) 895-9232

Enjoy any beef entree for $6, and any other entree item for $5 all day if you mention "shop small" at check out.

The Churchill Tavern – 45 East 28th Street, (646) 476-8419

The Churchill Tavern is offering a $25 per person brunch, which includes one brunch item, two drinks, and includes tax and gratuity.

Flatiron Wines – 929 Broadway(212) 477-1315

Step into Flatiron Wines for a Small Business Saturday wine tasting. Get 15% off the wines at the tasting when you sign up for the Flatiron Wines newsletter.

ilili BOX- 999 Broadway, in the Flatiron North Public Plaza, (646) 771-4090

Free side of ilili BOX's signature Phoenician Fries with the purchase of any sandwich or rice bowl.

N.Y. Cake - 56 West 22nd Street, (212) 675-2253

Stock up on your baking needs for the holiday season. Ready-made cookie icing by Wilton (10oz.) was $4.99, now $2.99. Rolled fondant (2.2lbs) was $9.99, now $4.99. Metal cookie cutters, buy one get one free.

New York Personal Training (NYPT) - 12 West 21st Street, 2nd Floor, (646) 389-2812

Buy one Strength Training Session, get a Restore and Recover Session Free.

Pondicheri15 West 27th Street, (646) 878-4375

Free Chai or Coffee with the purchase of a cookie or other Bake Lab item.

Rizzoli Bookstore – 1133 Broadway, (212) 759-2424

Stop by Rizzoli and post a picture of a book you would like to give or receive to your public Instagram and tag @RizzoliBookstore and @FlatironNY. All posts will be entered to win a copy of the book that you photographed ($50 max).

The Strand Popup inside Club Monaco160 Fifth Avenue, (212) 473-1452 ext. 180

Tag @strandbookstore and #shopsmall with a photo of your Saturday purchases (or just out enjoying Small Business Saturday) for a chance to win a $25 gift card. Up to three winners will be selected on November 27th. 

sundays nail studio - 51 East 25th Street, (646) 998-5711

20% off all services and products on Small Business Saturday! 

Terri - 60 West 23rd Street, (212) 647-8810

10% off menu items to anyone who mentions the Flatiron/23rd Street Partnership.

Uplift – 24 West 23rd Street, (212) 242-3103

Click HERE and use the code SMALLBIZ2017 to redeem a single class for $15 and sign up for classes. The class will be active in their Uplift Mindbody accounts for 30 days. Please note the code won't go live until Small Business Saturday: 11/25. 

Whisk – 933 Broadway, (212) 477-8680

Stop by Whisk for a cocktail spritzer demonstration with one of their sodastream machines.

Yoga Shanti – 46 West 24th Street (at Sixth Avenue), (212) 255-9642

Small Business Saturday is the perfect day to try something new! All new students that day will receive a free class. Returning students will receive 25% off classes, class packs, and retail.

Flatiron District Digital Scavenger Hunt

Join the Flatiron/23rd Street Partnership for our digital scavenger hunt on Saturday, November 25th. Eligible participants will be entered to win a prize. Here’s how to play:

  1. Attend the #ShopSmall in Flatiron Facebook Event.
  2. On November 25th, visit small businesses in the Flatiron District and take a photo in at least five different businesses throughout the neighborhood. Click here for a map to guide you. Look out for Small Business Saturday welcome mats, paper crowns, paper hearts, a tent card by the register, pennants, or a sticker on the door...bonus points if they're part of the picture! 
  3. On Saturday, November 25th, post all five pictures at the same time to the Facebook event wall. Photos must be posted on November 25th.
  4. OR enter via a public Instagram account by posting all five photos on November 25th with the hashtag #ShopSmall and tag @FlatironNY.
  5. A winner will be chosen at random.

One entry per Facebook account. Open to US residents only.

Image of Whisk via Flatiron/23rd Street Partnership

 

 

111Flatiron Foodies: Black Barn's Curried Cauliflower Steak

Flatiron Foodies: Black Barn's Curried Cauliflower Steak

The Flatiron/23rd Street Partnership is kicking off Flatiron Foodies, a part of the 23 Days of Flatiron Cheer,  just in time for Thanksgiving. For the first week of the series, Black Barn Chefs John Doherty and Matteo Bergamini share a stunning side dish that will make your Thanksgiving or holiday contribution the talk of the town. 


This Curried Cauliflower Steak is prepared with cilantro raita, summer salad, toasted pine nuts, and pickled raisins. Finally, a holiday dish that will delight your carnivore cousins and your vegetarian sister!

CURRIED CAULIFLOWER STEAK
with cilantro raita, summer salad, toasted pine nuts, and pickled raisins.

Black Barn Restaurant
by Chefs John Doherty and Matteo Bergamini 

Serves:  6
Preparation time: 1 hour and 30 min
Cooking time: 35 min (10 min in the pan and 25 min in the oven)

Ingredients:

For the cauliflower steak:

  • 3 medium cauliflowers
  • 2 oz butter
  • 3 tbsp olive oil
  • 3 tbsp curry powder
  • 3 garlic cloves
  • 6 sprig of thyme
  • Salt and pepper to taste.

For the raita sauce:

  • 2 cup yogurt
  • ½ cup red onion chopped
  • ¼ cup cilantro chopped,
  • 2 tbsp lime juice
  • 4 tbsp lemon juice
  • ¼ tsp ground coriander
  • ¼ tsp ground cumin
  • ½ tsp black pepper,
  • pinch of nutmeg
  • pinch of cinnamon
  • pinch of cardamom
  • Salt to taste

For the salad:

  • 1 head of romaine lettuce
  • ½ head radicchio
  • 1 seedless cucumber
  • 1 pint grape tomatoes
  • 20 cilantro leaves
  • toasted pine nuts
  • 2 tbsp olive oil
  • juice of 1 lemon
  • Salt to taste

Method:

  1. Set the oven at 350F.
  2. For the raita sauce, mix all the ingredients in a bowl and store it in the refrigerator for a couple of hours
  3. On a cutting board clean the cauliflowers, slice them into a 1 ½” steaks and season it with curry powder, salt, and pepper.
  4. Place a sauté pan on the stove on medium heat, add olive oil, butter, garlic, and thyme.
  5. Low the heat and cook the cauliflower for about 2 min on each side until golden brown.
  6. Transfer the steaks to a sheet pan and cook it in the oven for 25 min.
  7. In the meantime clean the salads and cucumber, slice them into 1/3” strips and mix it with the rest of the ingredients
  8. On a 10” round plate pour a spoonful of raita sauce, place 1 piece of warm cauliflower steak and top it with some of the salad previously seasoned with olive oil, lemon juice, and salt.

To Finish/Garnish/Serve:

Chef’s Notes: I like to add to the salad some fresh fruit accordingly with the season such as: in the summer peaches or melon; in the fall grapes, figs and apples; in the winter pears; in the winter with white wine soaked raisins.

Try to source your ingredients locally if possible, maybe in a farmer's market or organic stores.

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Black Barn Thanksgiving Dinner:

Our Chefs are preparing delicious American classics with a seasonal touch in honor of Thanksgiving. Our prefix menu includes 3 family-style appetizers followed by the main course and 5 side dishes for everyone to share. We top off the evening with an array of desserts!

Adults $85, Children 12 & under $35 | View the full menu

Charity

We would like to highlight John Doherty’s foundation, Heavenly Harvest. With a mission to end world hunger, Heavenly Harvest creates shelf stable and nutritious meals that are made with meat, vegetables, pasta or rice, herbs, and spices without any preservatives or artificial ingredients.

black_barn_john_doherty_and_matteo-bergamini-290x235

Photos courtesy of Black Barn

111New Neighbor: Bazar Tapas Bar & Restaurant

New Neighbor: Bazar Tapas Bar & Restaurant

The Flatiron/23rd Street Partnership is excited about the addition of a new tapas hot spot in the Flatiron District. Bazar Tapas Bar and Restaurant is situated in the Nomad area of the district serving contemporary tapas.

Tapas are a variety of small, savory Spanish dishes, served as a snack with drinks, or with other tapas as a meal. Tapas may be cold (such as mixed olives and cheese) or hot (such as chopitos, which are battered, fried baby squid). In select bars in Spain, tapas have evolved into an entire, sophisticated cuisine unto itself. In Spain, patrons of tapas can order many different tapas and combine them to make a full meal. In some Central American countries, such snacks are known as bocas. In Mexico, similar dishes are called botanas.

Bazar Tapas Bar uses only the finest ingredients in its savory plates. The selections are derived from a variety of national cuisines, prepared for your specific palette. Enjoy them with a fine wine, or one of the many signature cocktails crafted by Bazar's skilled mixologists.

From the owners of Upper East Side fave Vella Wine Bar & Kitchen, and Midtown East mainstay La Cava, Bazar Tapas Bar & Restaurant joins a family of successful ventures pairing delicious food with wine & cocktails.

Bazar Tapas Bar & Restaurant is open 11:30 am - midnight Monday through Wednesday, 11:30 am - 1 am Thursday & Friday, 4 pm - 1 am Saturday, and 4 pm - midnight on Sunday.  

Bazar Tapas Bar & Restaurant, 31 West 26th Street, (212) 510-8155

 Photo Credit: Bazar Tapas Bar & Restaurant

111Flatiron District Thanksgiving Dining Guide

Flatiron District Thanksgiving Dining Guide

Leave the cooking to the Flatiron District professionals this Thanksgiving! Below is a list of local dining options for Thanksgiving Day. Please contact restaurants individually for reservations and more information.

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300

230 FIFTH will serve a Thanksgiving Day Buffet from 11 am to 9 pm. The buffet will include a turkey carving station plus all of your favorite Thanksgiving sides and desserts. The buffet is $52 for adults and $30 for children.

Almond, 12 East 22nd Street, between Park Avenue South and Broadway, (212) 228-7557

Almond will lovingly prepare your Thanksgiving turkey, sides, apps, and desserts, with easy heating and cooking directions to go along. Some of the available menu items include pasture-raised turkey, butternut squash soup, braised collards with sherry gastrique, and apple crumb pie. Almond’s full Thanksgiving catering package serves 8-12 people for $600.

Black Barn, 19 East 26th Street, between Fifth Avenue and Madison Avenue, (212) 265-5959

Black Barn will be serving delicious American classics with a seasonal touch in honor of Thanksgiving. Black Barn’s Thanksgiving prix fixe menu includes three family-style appetizers, followed by the main course and five side dishes for everyone to share. Thanksgiving entrees include roasted turkey and braised thigh, beef tenderloin with red wine sauce, and seared branzino with grapes and chanterelles. Dinner is $85 for adults and $35 for children under 12.

BLT Prime, 11 East 22nd Street, between Lexington Avenue and Park Avenue South, (212) 228-7557

Reservations are open for BLT Prime’s three-course Thanksgiving Day dinner. Featured entrees include roasted turkey with chestnut-sausage stuffing and grenadine-infused cranberry sauce, dry-aged roasted prime rib with caramelized onion bread pudding, and arctic char with brussels sprouts and kohlrabi. Dinner is $82 for adults and $40 for children under 12.

The Churchill Tavern, 45 East 28th Street, between Park Avenue South and Madison Avenue, (646) 476-8419

The Churchill Tavern is accepting reservations for Thanksgiving dinner. The Churchill will be serving an a la carte menu, including family favorites like roast Vermont turkey with stuffing giblet gravy, traditional roast beef with Yorkshire puddings, and lamb lollipops with mint sauce. The Churchill will be open regular hours on Thanksgiving.

Eleven Madison Park, 11 Madison Avenue, between 24th and 25th Streets, (212) 229-0905

The recently-renovated Eleven Madison Park will be serving Chef Daniel’s take on Thanksgiving. The four-course Thanksgiving dinner is $245 person (add $135 for wine pairing). Reservations are now open from 12 pm to 8:30 pm.

Harding’s, 32 East 21st Street, between Broadway and Park Avenue South, (212) 600-2105

Join Harding’s for a Thanksgiving feast like no other! Harding’s is currently accepting reservations for seatings from 3 pm to 7 pm. Enjoy a three-course prix fixe menu featuring items like slow roasted turkey, roasted butternut squash soup, and Mississippi mud cake. Dinner is $59 for adults and $29 for children.

Hill Country Barbecue Market, 30 West 26th Street, between Broadway and Sixth Avenue, (212) 255-4544

Hill Country is offering a Texas-sized Thanksgiving feast on Thanksgiving Day from 11:30 am to 7 pm. Bring the whole family for pit-smoked turkey, Hill Country’s signature barbecue, and all the traditional Thanksgiving sides and desserts. The football games will be on too! Everything on the Thanksgiving Day menu is also available for pick-up. You can order a la carte, or order the Rancher's Feast which serves eight to ten guests and includes turkey, gravy, cornbread, your choice of four sides, and a pie.

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929

Join ilili this Thanksgiving to indulge in Lebanese-Mediterranean flavors with a four-course prix fixe menu. This year’s Thanksgiving menu offerings include heritage turkey with country gravy, classic mashed potatoes with herbs & crispy onions, yams with halva, veal bacon stuffing, and your choice of apple or pecan pie. Dinner is $68 for adults and $35 for children. A-la-carte menu items will also be available.

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696

La Pecora Bianca will be offering a $75 four-course prix fixe menu on Thanksgiving Day from 12 pm to 10pm. Menu offerings include butternut graminga with chestnuts and pancetta, root vegetable salad, roasted turkey with wild mushroom stuffing and cranberry salsa, and pumpkin cheesecake.

Le Coq Rico, 30 East 20th Street, between Broadway and Park Avenue South, (212) 267-7426

The Thanksgiving prix fixe dinner menu at Le Coq Rico features duck foie gras terrine, turkey consomme and black truffle ravioli, stuffed heritage turkey with sides, and a gingerbread caramelized apple tart. Dinner is $90 per person. Wine pairings are also available for an additional $50 per person.

The NoMad Restaurant, 1170 Broadway, corner of 28th Street, (212) 796-1500

The restaurant inside The NoMad Hotel will be offering a special three-course menu for Thanksgiving 2017. Special Thanksgiving entrees include foie gras torchon, bone marrow-crushed beef, and roasted turkey with butternut squash. $155 per person and $65 for children.

Park Avenue Autumn, 360 Park Avenue South, corner of 26th Street, (212) 951-7111

In celebration of their favorite holiday, Park Avenue Autumn will be offering a special three-course Thanksgiving menu from 12 pm to 8 pm.Special Thanksgiving entrees include roasted turkey with spiced cranberry and sausage stuffing, venison chop with wild huckleberries and spiced parsnip, and Nova Scotia halibut with charred leeks and pickled cabbage. Dinner is $89 for adults and $39 for children.

Roki Le Izakaya, 12 West 21st Street, between Fifth Avenue and Sixth Avenue, (646) 383-7654

Roki Le Izakaya will be open from 12:00 p.m. to 11:00 p.m. on Thanksgiving Day. In addition to their regular menu, Roki will be serving a special roast turkey ramen for $10.

Sarabeth’s Park Avenue South, 381 Park Avenue South, corner of 27th Street, (212) 335-0093

Sarabeth’s Park Avenue South will be offering a four-course prix fixe Thanksgiving menu from 2 pm to 9 pm. This year’s menu includes pan-seared crab cakes, beet and apple salad, free-range turkey with leek and sausage stuffing, pumpkin pie, and apple-cranberry crumble. $65 per person and $35 for children under 12.

The Smith NoMad, 1150 Broadway, corner of 27th Street, (212) 685-4500

Join The Smith for a Thanksgiving feast you won't soon forget. The three-course menu features a turkey platter and an array of Thanksgiving favorites to choose from. Dinner will be served from 1 pm to 9:00 pm. $65 per person.

Image via Hill Country