Cheers to the weekend! The Belgian Beer CafΓ© is celebrating #NationalBelgiumDay in Flatiron!
Tomorrow from 1-5pm, you can get the kids face painted, have a chalice engraved, do some Belgium beer tasting, and maybe even win a trip to Belgium. πŸ‡§πŸ‡ͺπŸ›«πŸ‡§πŸ‡ͺ
#DiscoverFlatiron:  <a target="_blank" href="">@bbcnomadny
Cheers to the weekend! The Belgian Beer CafΓ© is celebrating #NationalBelgiumDay in Flatiron! . Tomorrow from 1-5pm, you can get the kids face painted, have a chalice engraved, do some Belgium beer tasting, and maybe even win a trip to Belgium. πŸ‡§πŸ‡ͺπŸ›«πŸ‡§πŸ‡ͺ . #DiscoverFlatiron: @bbcnomadny . . .
12 hrs ago
Thanks  <a target="_blank" href="">@tadatheater</a>for an awesome performance! 🎢🎀#ThrowbackThursday #summerinflatiron
Thanks @tadatheaterfor an awesome performance! 🎢🎀#ThrowbackThursday #summerinflatiron
1 day ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111NYC Restaurant Week Returns with 18 Participating Flatiron District Restaurants

NYC Restaurant Week Returns with 18 Participating Flatiron District Restaurants

Reservations are now open for the summer edition of NYC Restaurant Week, taking place from July 24 to August 18. This is the 25th anniversary of NYC Restaurant Week, which is a semiannual promotion by NYC & Company, the official destination marketing organization for the five boroughs of New York City.

Participating restaurants are offering three-course lunches for $29 and dinners for $42, not including beverages or gratuity. For a full list of participating restaurants and information on reservations, click here. Reservations are highly recommended, and can be made on OpenTable - an official sponsor of NYC Restaurant Week.

See below for a list of participating Flatiron District restaurants: 



24 East 21st Street


(212) 473-3100


Black Barn


19 East 26th Street


(212) 265-5959




Bo's Kitchen and Bar Room


6 West 24th Street


(212) 234-2373




Bread & Tulips


365 Park Avenue South


(212) 532-9100




The Clocktower at The New York EDITION Hotel


5 Madison Avenue


Entrance on 24th Street


(212) 413-4300




Dos Caminos Park Avenue


373 Park Avenue South


(212) 294-1000




Giorgio’s of Gramercy


27 East 21st Street


(212) 477-0007 






36 West 26th Street


(212) 206-7226




ilili Restaurant 


236 Fifth Avenue


(212) 683-2929 






27 West 24th Street


(212) 490-2100




La Pecora Bianca


1133 Broadway


(212) 498-9696






17 West 26th Street


(646) 490-8240




Obica Mozzarella Bar Pizza e Cucina


928 Broadway


(212) 777-2754




Park Avenue Summer


360 Park Avenue South


(212) 951-7111






43 West 24th Street


(212) 929-1200




Sarabeth’s Park Avenue South


381 Park Avenue South


(212) 335-0093




Tarallucci e Vino


44 East 28th Street


(212) 779-1100




Zero Otto Nove


15 West 21st Street


(212) 242-0899


111New Neighbor: &pizza

New Neighbor: &pizza

The Flatiron District is excited to welcome the first New York location of the DC favorite &pizza. Located in the NoMad neighborhood in the northwest corner of the Flatiron Business Improvement District, &pizza is an anti-establishment establishment built on the renown of its creative pies and craft beverages, localized shop design, and the strength, unity and vibe of its living-wage-paid, ampersand tattooed team.

Under the prescient leadership of CEO, co-founder, and creative director Michael Lastoria, &pizza opened its first location in 2012 on Washington, D.C.’s historic H Street NE corridor. On June 20, 2017, Lastoria will open his 22nd location in his hometown of NYC.

"With its unique combination of rich history and vibrant, bustling modernity, the NoMad neighborhood is the perfect home for the inaugural NYC shop," says Lastoria, "and [it] will provide the city’s hungry crowds with a welcoming home for the dynamic &pizza experience."

Every &pizza location is different, reflecting the culture and people who visit most. The New York outpost collaborates with another Flatiron fave Luke's Lobster, in addition to Mike's Hot Honey and Brooklyn-based chocolate company, Fine & Raw, and Milkbar for cereal milk flavored soda and cookies. Local artists, musicians, and community organizations helped craft a highly-localized shop design that celebrates the uniqueness of this Flatiron neighborhood. 

The New York City shop will also be offering a new “Hit” pie on the menu - American Honey - featuring Little Giant Mike’s Hot Honey. The pie features spicy tomato sauce, bocconcini (mozzarella) balls, pepperoni, arugula, goat cheese, red pepper chili flakes and a drizzle of Mike’s Hot Honey.

On their opening day, many more than the limit of 22 people were lined up and ready to get their iconic ampersand tattoo to enjoy free &pizza for a year. The enthusiasm displayed that day shows no sign of waning as lunch crowds enthusiastically make their way to this new neighborhood fast casual favorite.

Photo Credit: Scott Suchman 

1112017 Fourth of July Holiday Guide

2017 Fourth of July Holiday Guide

Celebrating Independence Day in New York City is a one-of-a-kind experience, but don't wait until the last minute to finalize your plans. Whether you want to be dazzled by the Macy's Fourth of July fireworks display or opt for a relaxing picnic in Madison Square Park, the Flatiron District has you covered for an unforgettable Fourth of July.

Where to Watch Fireworks

Macy’s 41st Annual Fourth of July Fireworks show is offering its largest display in more than a decade along the East River this year. The 25-minute light show kicks off at 9:25 p.m. as fireworks will be launched from five barges in the East River between 24th and 41st Streets. 

Here in Flatiron, 230 FIFTH is hosting a July 4th BBQ on its rooftop beginning at 12:00 p.m. The $20 cover charge includes one drink from 7:00 p.m. to 10:00 p.m. Please call the venue directly (212-725-4300) for more information.

Where to Experience a Beach in the City

Eataly’s seaside restaurant, SABBIA, features delicious Italian coastal fare like Island Creek Oysters, swordfish, and Prosciutto Cotto, as well as an impressive list of refreshing summer wine, cocktails, and beer. 

Where to Host a Picnic

Escape the summer heat in the shade of the beautiful trees and gardens of Madison Square Park. Bring your own picnic or treat yourself to all-American burgers, fries, and shakes at the original Shake Shack. While there, be sure to check out the three large sculptures of painted wood and prismatic glass on view as a part of the Prismatic Park exhibition brought to you by our friends at the Madison Square Park Conservancy.

ilili BOX, located in the Flatiron North Public Plaza at the intersection of Broadway and Fifth Avenue between 23rd and 24th Streets, serves a variety of Mediterranean inspired sandwiches, wraps, and sides. On the Flatiron South Public Plaza along Broadway between 22nd and 23rd Streets, Flatiron Green Café offers a wide selection of wraps, paninis, salads, and fresh juices.

For dessert, satisfy your sweet tooth with a patriotic American Flag cupcake pack at Baked by Melissa at their Flatiron location at 111 East 23rd Street.

Where to Shop Before Your Weekend Beach Getaway

Headed to the beach or the pool for the long holiday weekend? Check out the latest swimwear at Athleta Flatiron at 126 Fifth Avenue, Club Monaco at 160 Fifth Avenue, and Sweaty Betty at 168 Fifth Avenue.

How to Get Around

Visit the MTA's website to help plan your transportation over the July 4th holiday weekend, or hop on one of the 564 Citi Bikes in and around the Flatiron District.

Image from ABC News

111June News Roundup

June News Roundup

Summer has finally arrived, and June was a busy month for the Flatiron District, as media highlights include exciting food opportunities and new business expansion. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights. Be sure to check out our 2017 Flatiron Summer Series events that kicked-off this month.

  • Several new restaurants opened in the neighborhood this month. &pizza's district location on West 28th Street opened its doors offering a casual pizza spot with a Chipotle-style concept (via Buzzfeed). The district also welcomed Korean barbecue steakhouse Cote, where guests are greeted with tabletop grills at this upscale joint (via New York Times)
  • The technological and financial news of Cheddar will be expanding its programming thanks to their recent partnership with Fusion TV (via Media Post). Flatiron Health has announced a collaboration with the National Cancer Institute to use real-world data in the development of clinical trial design and prospective research studies (via Business Wire). 
  • Commercial real estate in the Flatiron District is continuing to hold strong. Research technology provider Remesh opened its headquarters (via Mar Tech Series) and Trialspark, a healthcare tech company, signed a lease at 45 West 25th Street citing, "the unique design-build program that allows the tenant to build out their ideal workspace in a loft-style space boasting the tech-friendly amenities tenants of this caliber desire" is what persuaded the deal (via The Real Deal)
  • The Madison Square Park Conservancy announced its plan to create a new park entrance on 24th Street to highlight the park's monument commemorating veterans (via Town & Village). Madison Square Park also began its Prismatic Park public art series with several sculptures that can serve as stages for workshops and performances by choreographers, dancers, musicians, and poets now through October 8, 2017 (via Time Out). 


111New Neighbor: The Pho

New Neighbor: The Pho

Vietnamese restaurant The Pho recently opened at 127 East 23rd Street in the Flatiron District. This is the second NYC restaurant from the team at The Pho, after opening Pho King in Tribeca last year. 2017 has been an eventful year for fans of Vietnamese cuisine in the neighborhood, as Vietnamese-inspired fast-casual restaurant BONMi also opened on East 23rd Street earlier this year.

When asked about the location of the new restaurant, General Manager Jade Ahn said, “We really liked the overall energy of the block. No matter the time of day there’s always a lot of action going on around the restaurant, not only from nearby office workers and tourists visiting the neighborhood, but also from hungry students at Baruch College.”

The restaurant offers a traditional Saigonese pho, consisting of broth, rice noodles, herbs, sprouts, and a choice of protein. Customers can customize their pho with toppings like flank, brisket, spicy catfish, and grilled chicken. Another staff favorite is the Special Combo Banh Mi, which is served on a French baguette with pork belly, pâté, butter, cucumber, cilantro, pickled carrot, and daikon.

Aside from the signature noodle soup and banh mi sandwiches, The Pho also offers rice dishes, vermicelli noodles, and Asian tacos. Flatiron District coffee lovers can also try the restaurant’s Vietnamese iced coffee, made from Café Du Monde coffee and chicory.

Decorative murals and Vietnamese art adorn the walls at The Pho’s cozy 14-seat space. Any item on The Pho’s menu can also be ordered for takeout or delivery via their Eat24 page.  

The Pho is open daily for lunch and dinner from 12:00 p.m. to 9:00 p.m.

The Pho, 127 East 23rd Street, between Park Avenue South and Lexington, (212) 256-0768.

111Annual Meeting Recap: Celebrating 11 Years, and Looking Ahead

Annual Meeting Recap: Celebrating 11 Years, and Looking Ahead

Nearly 200 people turned out to celebrate and look ahead at the Flatiron/23rd Street Partnership Business Improvement District’s 11th Annual Meeting on Thursday, June 8th.

The event featured a report by Executive Director Jennifer Brown on the accomplishments of the BID over the past year and remarks by New York City Council Member Corey Johnson, who called the neighborhood a “vibrant destination.”

“It’s really nice to have a BID that's both proactive and reactive,” Council Member Johnson said. “One of the great things about this BID, is that they are not solely reactive. They are always plotting and planning in a proactive way to look at some of the neighborhood trends and issues and things that are cropping up in the community to figure out a detailed plan on how to get ahead of a problem.”

The heart of the event was a panel discussion of the Flatiron Forward theme, as industry leaders surveyed the future of Flatiron, describing the diversity of sectors that continues to keep the district on the cutting-edge of change. Moderated by Jon Steinberg, Founder and CEO of Cheddar, the panel featured: Liz Simon, Vice President, Legal & External Affairs, General Assembly; Morris Levy, Co-Founder and CEO, The Yard; Faith Hope Consolo, Chairman, Retail Leasing, Marketing and Sales Division, Douglas Elliman Real Estate; Leanne Shear, Co-Founder and President, Uplift; and, Santiago Gomez, Managing Partner, Cosme.

“This neighborhood’s been the most embracing,” Ms. Consolo said. “When we move a new business here, I’ve never heard my retailers complain. The owners and landlords are very accessible and open. I find that when you are in the neighborhood showing space, going to a restaurant, going to exercise, it's a user friendly neighborhood, and you can’t say that about every place.”

At the meeting, the BID approved the Fiscal Year 2018 budget and elected members to its Board of Directors.The occasion also was an opportunity to thank engaged community partners. The BID presented its Partnership Award to Rizzoli Bookstore, and Chairman's Award to Jane Gural Senders, Executive Director of 230 Fifth Avenue New York MarketCenter™.

Additionally, outstanding Service Awards were presented to Jose Martinez, Pedro Nieto, and A. Bulfamante Landscaping; and, Greening the District Awards were given to 225 Fifth Avenue Condominium, Con Edison, Meringoff Properties, Rockrose Development Corp., Touro College/NYSCAS, Tiffany & Co., and The NoMad Hotel.