<a target="_blank" href="">@eatalyusa's</a>#NutellaBarNYC is minutes away from opening in the #Flatiron District! #nutella #NYC #eatbetterlivebetter
@eatalyusa's#NutellaBarNYC is minutes away from opening in the #Flatiron District! #nutella #NYC #eatbetterlivebetter
41 mins ago
#Summer plantings arriving on the #Flatiron Public Plazas this morning. #seeyourcity #NYC #flowers
#Summer plantings arriving on the #Flatiron Public Plazas this morning. #seeyourcity #NYC #flowers
1 day ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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What’s New

111New Neighbor: The Clocktower

New Neighbor: The Clocktower

The highly anticipated The Clocktower restaurant, located on the second floor of The New York EDITION, began its food and beverage services earlier this month. The restaurant takes its name from the Metropolitan Life Clock Tower that was once home to Metropolitan Life Insurance Company.

The Clocktower is a collaboration between Stephen Starr and British Michelin-starred chef and restaurateur Jason Atherton. The restaurant is Chef Atherton's first outpost across the Atlantic and Starr Restaurant's second restaurant in the Flatiron District; Upland was their first. 

The Clocktower embodies The New York EDITION’s philosophy of casual elegance and provides an all-day dining destination. The restaurant, designed by David Rockwell, is composed of three dining rooms that together seat up to 90 guests, a billiards room, and a bar. The menu features seasonally-inspired contemporary cuisine with British sensibilities and will feature a variety of dishes ranging from twists on traditional British fare to updated takes on more classic dishes. The bar serves up both classic and contemporary cocktails, a diverse selection of wines, and local and global beers. 

Breakfast is served daily from 6:30 a.m. to 10:30 a.m. Lunch is served daily from 11:30 a.m. to 3:00 p.m. Dinner hours are Sunday to Wednesday from 5:30 p.m. to 10:00 p.m. and Thursday to Saturday 5:30 p.m. to 11:00 p.m.

The Clocktower, 5 Madison Avenue, corner of 24th Street, (212) 413-4300.

Image via Eater NY

111May News Roundup

May News Roundup

May was an exciting month in the Flatiron District – new business openings, major real estate deals, and the return of Shake Shack in Madison Square Park. Below is a collection of notable news articles from the last month.

  • On Wednesday, May 20, Shake Shack officially reopened their flagship kiosk in Madison Square Park (via DNAinfo). The location had been closed for renovations since October to increase kitchen and storage space. Just for the occasion, the Shack offered the ParkBurger, containing bacon and raw cow’s milk cheese sauce, and a limited edition lager from Brooklyn Brewery. The reopening corresponded with an 8% jump in Shake Shack’s stock (via Forbe’s).
  • Nearby, the New York EDITION, a luxury hotel within the historic MetLife Clock Tower, welcomed its first guests (via The Wall Street Journal). The second floor contains a restaurant aptly named The Clocktower that overlooks Madison Square Park and features food from acclaimed London chef Jason Atherton. Ian Schrager, the creative mind behind the hotel, has been profiled in both Newsweek and The New York Times this month for his work.
  • The Flatiron District welcomed in Danish home-décor retailer Flying Tiger at 920 Broadway, on the corner of East 21st Street. The brand’s first New York City location caused an immediate splash with the store layout and amazingly low prices. Multiple media outlets have already published their own lists of favorite tchotchkes available at the fun new shopping destination (via Business Journal & amNY).
  • Commercial developer SL Green purchased the 29-story office tower at 11 Madison Avenue in one of the largest real estate deals in New York City history. Former owners CIM Group and the Sapir Organization sold the building for $2.285 billion, a figure topped only by the 2008 sale of the General Motors Building for $2.8 billion. The 2.3 million square foot property is leased by Credit Suisse, Sony, Yelp, and talent agency William Morris Endeavor, and part of the ground floor is home to Michelin-starred restaurant 11 Madison (via Real Estate Weekly).
111Small Business Owners' Night

Small Business Owners' Night

Small Business First is a multi-agency initiative aimed at reducing the burden of regulation on small businesses by making it easier for business owners to comply with the City’s rules and to interact with the City through increased education and support services, as well as improvements to the City’s regulatory environment.

The Department of Buildings welcomes small business owners to its "Small Business Owners' Night" every Tuesday from 4:00 p.m. – 7:00 p.m. in each of its borough offices. Staff from the Department of Buildings and the Department of Small Business Services will be available to provide information, answer questions, and link business owners to needed resources. 

During the weekly Small Business Owners' Night, New Yorkers can obtain:

  • Advice on construction plans, including the permitting process;
  • Information on how to check a contractor’s license status;
  • Guidance on reducing energy costs by weatherizing residences; Instructions on how to resolve Department-issued violations;
  • Recommendations on steps to take before purchasing or signing a lease;
  • Direction on how to secure or amend a property’s Certificate of Occupancy;
  • Permit guidelines for common improvements
  • Guidance on using the Buildings Information System (BIS) to search property history and permit information.

Manhattan Borough Office
280 Broadway
3rd Floor
New York, NY 10007

For additional information about Small Business Owners' Night, click here.

For more information about Small Business First, click here.

111Flatiron Partnership Announces Expansion of  Free Public WiFi  Coverage along 23rd Street, Broadway and Fifth Avenue

Flatiron Partnership Announces Expansion of Free Public WiFi Coverage along 23rd Street, Broadway and Fifth Avenue

The Flatiron/23rd Street Partnership Business Improvement District today announced the completion of a wireless corridor along 23rd Street from Sixth Avenue to Park Avenue South; along Fifth Avenue from 25th Street to 21st Street; along Broadway from 24th Street to 21st Street; and 21st Street between Fifth Avenue and Broadway.

The wireless corridor substantially expands the Flatiron Partnership’s existing WiFi network in its two Public Plazas at Broadway, Fifth Avenue and 23rd Street. The Flatiron Partnership has offered free WiFi in the Flatiron Plazas since 2011.

The Flatiron Partnership has partnered with area property owners and commercial businesses to launch the WiFi corridor, including ABS Partners Real Estate, Adams & Co., Alan Tanksley, Inc., Argo Tea, Flatiron Green Café, ilili BOX, L&L Holding, Marimekko, Newmark Grubb Knight Frank, Pentagram, SL Green, Two Trees Management Co., and Walter & Samuels.

“The wireless corridor is an example of public/private partnership at its best, and further enhances the appeal of Flatiron as a destination in which to shop, dine and explore,” said Jennifer Brown, Executive Director of the Flatiron Partnership. “This amenity is significant to anyone with a smartphone or tablet who works in, lives in, or visits the neighborhood, and illustrates our reputation as a hub of technology and innovation. We’re grateful to the New York City Economic Development Corporation and the property owners and commercial businesses in Flatiron who have made this possible.”


The Flatiron Partnership will recognize the contributions of participating property owners and commercial businesses by honoring them at its 9th annual meeting on Thursday, June 11th at 5:00 PM. Visit here to RSVP -

The New York City Economic Development Corporation (NYCEDC) earmarked funding for the Flatiron Partnership and four other organizations to launch wireless corridors as part of the City’s Wireless Corridor Challenge to expand free WiFi coverage in commercial corridors throughout the city. The Flatiron Partnership, which received funding from NYCEDC and committed additional resources, worked with Sky Packets to implement the network.

In 2014, while the network was still in development, over 175,000 users logged on to the internet using Flatiron’s free WiFi.  Since the beginning of April 2015, over 43,000 users have accessed the network, an average of approximately 3,000 per day. The Partnership anticipates that network usage will continue to rise this summer as more and more people spend time outdoors in the neighborhood.

Download the press release here.

111Get Your City Information Through 311

Get Your City Information Through 311

Have you ever wondered about how anyone in New York City knows about side street parking or garbage pick-up? All of this information is accessible through 311, New York City’s primary source for government information and non-emergency services. 311 can also be used to report neighborhood conditions such as noise, potholes, or report the location of a homeless person who would benefit from City outreach services. New Yorkers can connect with 311 online, by text, phone, Skype, social media, or via 311 mobile app.

On 311's website and mobile app, you can view NYC Today, which gives you quick access to information on the City's most requested services: alternate side parking and meters, garbage and recycling collections, and public school status.

For information on a specific address, visit 311's Address Information. On this page, you can enter your Street Address and Borough, and click "search" to get neighborhood information. Information provided includes your police precinct, trash pick-up days, recycling pick-up days, and your local community board. 

For more information, click here

111New Neighbor: Brooklyn Roasting Company

New Neighbor: Brooklyn Roasting Company

Flatiron coffee lovers rejoice! There is a new coffee destination in the neighborhood - Brooklyn Roasting Company crossed the bridge to open their third location, and first Manhattan storefront, in the Flatiron District!

Owner Michael Pollack said that they are "thrilled with the opportunity to bring a little bit of Brooklyn into Manhattan." At the Flatiron location, Brooklyn Roasting Company offers a brand new beverage: the nitrogen cold brew. This signature cold brew offers a smoothness, frothiness, and sweetness that no other coffee provides. The nitrogen also adds a visual and entertainment value. Michael jokes, "it's been a gas." 

Brooklyn Roasting Company also serves a variety of other coffee selections, including regular cold brew, macchiato, cappuccino, cortado, and maple shay. They also serve donuts from Dough, proudly displayed in rotating glass cases. 

The Art Moderne-inspired cafe has plenty of seats and different types of seating arrangements, including a roulette table with red stools for communal seating or a large party; prime people watching counter spaces along the window on 23rd Street; and dining tables. The black and white floor tiling offers a playful juxtaposition to the curvy wooden bar and the old library card catalog hiding in the back corner. Coffee is displayed throughout the cafe, from coffee tins behind the bar to bulk bins by the entrance.  

Hours are Monday through Friday 7:00 a.m. to 7:00 p.m. and Saturday and Sunday 8:00 a.m. to 7:00 p.m.

Brooklyn Roasting Company, 50 West 23rd Street, between Fifth and Sixth Avenues, (718) 855-1000 ext. 4601.

Image via Brooklyn Roasting Company