See you Saturday, 4/27 for 30 blocks of car-free streets along Broadway! 🏃🏻‍♀️LINK IN BIO for all the fun to come to the #Flatiron Rest stop! 🚴‍♂️
Take advantage of free fitness classes, performances,  <a target="_blank" href="">@citibike</a>day passes, and skate rentals 🌞 #CarFreeEarthDay
See you Saturday, 4/27 for 30 blocks of car-free streets along Broadway! 🏃🏻‍♀️LINK IN BIO for all the fun to come to the #Flatiron Rest stop! 🚴‍♂️ . Take advantage of free fitness classes, performances, @citibikeday passes, and skate rentals 🌞 #CarFreeEarthDay
2 days ago
Cheers to all this good weather🍦🍍
📸:  <a target="_blank" href="">@feedyourgirlfriend</a>
Cheers to all this good weather🍦🍍 . 📸: @feedyourgirlfriend
3 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Car Free Earth Day in Flatiron

Car Free Earth Day in Flatiron

Car Free Earth Day is an annual car-free event, which will be held this year on Saturday, April 27th, the Saturday immediately following Earth Day. Enjoy thirty open blocks of Broadway from Times Square to Union Square on foot during event hours, 9 am to 3 pm.

The day features all types of fun including complimentary Citi Bike day passes, free fitness classes from studios like exhale Flatiron, dance performances, a pop-up parkour playground, free skate rentals, a musical themed historic walking tour, and booths to learn about organizations working toward environmental sustainability. See you on Saturday! (Check out full citywide programming roster here). 

Citi Bike Station on Broadway between 21st and 22nd Streets:
Bike Programming 
Citi Bike Experience: Stop by the Citi Bike booth on Broadway & 22nd Street to learn about Citi Bike and sign up for a membership. New and existing members are eligible for a special gift on 4/27 only! In celebration of Car Free Earth Day, all visitors will get a complimentary Day Pass!

Flatiron Plaza North (Broadway between 23rd and 24th Streets): 

Fitness Classes and Performances
WRKNYC FITFAM Bootcamp: Join WRKNYC for an outdoor WRKout for the community. Our family-friendly Bootcamp will include all body-weight exercises that welcome all fitness levels!

Functional Fitness with PopFit Kids: Get ready for an action-packed healthy adventure with high-energy fitness fun and good-for-you games that kids can share with the whole family. Through high-energy circuit activities, dynamic drills, obstacle course play and more, this session will get kids moving and hit on the PopFit Five: Cardio, Strength, Flexibility, Balance and Endurance.

Exhale Barre plus Cardio with Rachael Leitson: Break a sweat, and have fun in all in one intense, efficient, barre-meets-cardio class.

Vibrate Higher’s Vinyasa Flow Yoga Class: Lead by expert yogi and Founder of Vibrate Higher and Vibrate Higher Foundation, Sandra Thelusmond, this class includes all levels of invigorating and strengthening vinyasa flow, which blends core work, power holds, arm balances and creative sequences. Participants also receive a free gift from the Vibrate Higher brand.

Fogo Azul NYC is NYC’s favorite all women drumline, 90 members strong! For years, women were forced to dance, while the men drummed. Fogo Azul NYC breaks this stereotype and strives to make drumming accessible to all female-identified individuals. Find them on social media as “Fogo Azul NY”.

2pm ARTICHOKE DANCE (Signature Dance Performance)
Overflow and Visioning Bodies: Artichoke Dance Company, one of the nation’s leading eco-arts performing groups, presents highlights from their water-focused series of works. "Overflow", created in response to Hurricane Sandy, reflects oceanic currents and rising tide patterns.

Worth Square (Broadway between 24th and 25th Streets):  
Fitness & Walking Tour
Parkour & Play with The Movement Creative: The Movement Creative will build a pop-up parkour playground that encourages family-friendly, creative movement via a unique obstacle course that will challenge balance, strength, jumping, and climbing skills. Our experienced coaches will share their favorite movement games and skills while providing individualized challenges. 


Go! Sports Inline Skate Y Skateboard Rentals and Clinics: Go! Sports USA will provide free skate rentals and "Learn to Skate" clinics at its #SkateStation for #CarFreeNYC 2019. As a licensed Department of Education vendor, Go! Sports USA runs year-round sports and media arts programming in schools across NYC.


11 AM – 12:30 AM 
Art, Literature and Rock & Roll: New York on the Cultural Edge 
Meeting Point, Broadway between 24th Street and 25th Street (Worth Monument)

Whether you are thinking of the Ashcan Artists of the early 20th century or the punk rockers of the 1970s, New York is a city that has been on America’s cutting edge for over a century. Join us as we explore New York’s cultural edge beyond Greenwich Village, from the site of Stanford White’s 1890 Madison Square Garden (and where he was murdered) to Bill Graham’s “Church of Rock and Roll". Along the way, we will explore the many waves of artists, musicians, and cultural figures who have found creative expression in the City. Stops could include The Palladium/Academy of Music, Paresis Hall, the 69th Regiment Armory, and Max’s Kansas City, as well as sites associated with Alfred Stieglitz, Patti Smith, Led Zeppelin, and Evelyn Nesbit. (Tours may accommodate a maximum of 30 individuals. Please arrive early to secure your spot). 

Flatiron South Plaza (Broadway between 22nd and 23rd Streets):

Demonstrations & Workshops
Engage in Solutions to Climate Change: Learn the solutions to Climate Change and participate in the workshop, “Write Your Member of Congress”. Citizens’ Climate Lobby creates the political will for climate solutions by enabling individual breakthroughs in personal and political power.


El-Space: Creating Dynamic Places Under the Elevated: Design Trust for Public Space has partnered with the New York City Department of Transportation (DOT) to enhance, activate and reclaim spaces under or adjacent to elevated bridges, highways and subway and rail lines citywide.


Earth Day Initiative’s Do Just 1 Thing: Earth Day Initiative’s Do Just 1 Thing program empowers people to take positive environmental actions in their own lives and share their own sustainability stories solutions they see or would like to see in their own lives. Come check out how you can engage and make a positive impact as we count down to the 50th anniversary of Earth Day in 2020.


Time Traveling through NYC’s Climate History: Throughout geologic time, water has moved from the world’s oceans into the ice sheets and then back again from the ice sheets into the world’s oceans. Each time this occurs, sea levels change, causing the climate and living conditions to change as well. Look into New York City’s climate history to discover what life would have been like in different climates and time periods.



Bioluminescent Fireflies: Hk Summer STEAM (Science, Technology, Engineering, Art, Math) is a full-day summer enrichment program during which our HYPOTHEkids conduct experiments, create projects, meet practicing scientists and engineers, and take trips based on the theme of the week! Come get a taste of summer during Car Free Earth Day!



Play Fair for Parks: Learn more about New Yorkers for Parks’ new Play Fair campaign for parks! Participants will learn more about how to engage in park and open space advocacy, and how to reach their decision-makers. NY4P is also soliciting public input into the design of our new District Profiles, a citywide resource that provides data about open space and park access for every neighborhood in the five boroughs.



SDG’s in My City: The UN Sustainable Development Solutions Network (SDSN) aims to eradicate poverty and deprivation, but also to grow our economies, to protect our environment, and to promote peace and good governance. As part of Car Free Earth Day, SDSN will run an interactive booth where the public can engage with the Sustainable Development Goals (SDGs). The booth will offer fun activities for all ages, including educational resource giveaways. Our booth will feature a spinning wheel with all 17 SDGs and participants will receive an invitation to partake in a personal practical behavior change activity.
The Wildlife Conservation Society New York Seascape Program: The WCS New York Seascape Program addresses pressing marine conservation issues within the 16,000 square miles of ocean from Montauk, New York, to Cape May, New Jersey, and the Long Island Sound. The New York Seascape program's objectives are to restore populations of depleted marine species (currently sharks, whales, and American eels), protect key coastal and offshore habitats, and inspire and build a diverse, vocal constituency for marine conservation. 



111April News Roundup

April News Roundup

April brought new life to the Flatiron District with blooming flowers and exciting developments. Media highlights include the debut of a new omakase restaurant on 28th Street and a dim sum spot on East 23rd Street, shout outs for the impressive food offerings at several dining spots, and the growing trend of residential building construction projects. Stay up to date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • It may be spring, but "winter is coming" for Game of Thrones (GoT) fans in the Flatiron District. The original Shake Shack in Madison Square Park served up a thematic secret menu in celebration of GoT's premiere of the show's final season. The menu items included a Dracarys Burger through April 21st and a Dragonglass milkshake available through May 19th (via Complex Mag). A new omakase (a chef curated sushi experience) spot, Noda opened at 6 West 28th Street where you can “taste a little bit of Tokyo without flying for 14 hours” (via Grub Street). If you're hungry for noodles, Xiang Xiang Noodle, a dim sum spot serving a variety of noodle dishes, and soups debuted at 110 East 23rd Street (via hoodline).

  • Square pizza slices are gaining popularity and Eataly Flatiron's Alla Pala was named to be one of the City's best. Head Baker Erin Flinn shared a secret to Alla Pala's success: “The flavor of our dough is the base of the flavor of our pizza, rather than looked at as a blank canvas, as is the case with many pizza doughs” (via New York Post). Chef Daniela Soto-Innes of Flatiron's Cosme and NoHo's Atla, was named as a James Beard finalist for best chef in New York City (via Patch). Popular Flatiron whiskey bar Maysville announced it will close its doors on April 21st (via Eater NY).

  • CBS signed a 15-year deal to renew 164,000 square feet at 28 East 28th Street (via New York Post). The Zucker Organization sold the 50,000-square-foot parking garage at 41-47 East 21st Street to Mequity Companies for $32.2 million (via Globest). Meridian Capital Group has arranged a $138.6 million ground-up construction loan for a 48-unit luxury condo property at 39 West 23rd Street that features a 24-story tower on West 23rd Street and a smaller 10-floor tower on West 24th Street, as well as one retail unit (via Multihousing News). Headquartered in Flatiron, Yext was named number two on the list of Top 10 Companies in Tech for Millennial Women in 2019. "We foster a diverse and inclusive environment because it's fundamental to our long-term success," said Elizabeth Walton, Vice President of Marketing at Yext (via PR Newswire). 

  • During Car Free Earth Day on April 27th, a series of activations and performances will occupy six different rest stops including one in the Flatiron District at 23rd Street and Broadway (via TimeOut New York). The Flatiron Building transformed into a giant slice of pizza (via The World News) and a landing spot for Game of Thrones' dragon Viserion (via Variety) thanks to two exciting Snapchat filters this month. 

Photo Credit: Eataly's Alla Pala

111Gift Bag Program Launch - Promote Your Business

Gift Bag Program Launch - Promote Your Business

The Flatiron Partnership is planning for upcoming community events, and we are excited to announce our new gift bag program.  

This year we plan to utilize gift bags at neighborhood events as an opportunity to showcase local businesses and promote them to our event attendees, which are generally the target audience for Flatiron businesses: neighborhood residents, office workers, shoppers, visitors, property owners, business owners, and various stakeholders. The gift bags are meant to serve as a chance to build awareness of your brand and store location and connect you with a core demographic group.

Event Opportunities:

  • Annual Meeting: Tuesday, June 4th at Grey Group, 200 Fifth Avenue – year-in-review community meeting followed by a cocktail reception (200 attendees)
  • Wellness Wednesday: Eight Wednesdays of free fitness classes in the Flatiron Public Plazas over the summer (260 attendees)
  • Celebrate Flatiron Partnerships: community networking event in the fall (200 attendees)

Note: You can choose to participate in as many as all events, and as few as one.

What types of gift bag marketing items are most successful? 

The most successful gift bag contributions are physical items that truly feel like a "gift" and will get the recipeint excited about in your brand or business. It's time to show off what you do best!

Examples include: individually wrapped food or beverages, sample size beauty products, other free samples, and branded/promotional items like notebooks, waterbottles, etc. You can include a coupon or voucher in addition to the physical item if this is of interest.

Interested? Contact us at

  1. Select your events. (As many or as few as you like.)
  2. Tell us what item you would like to gift and the quantity you are able to provide  
  3. We will coordinate the pick-up and storage of the items

We are excited to bring this valuable opportunity to businesses and look forward to collaborating with the neighborhood! 

111Use Your Voice for Neighborhood Improvements

Use Your Voice for Neighborhood Improvements

Help decide how your community should spend $1 million dollars during Participatory Budgeting (PBNYC) Vote Week from Saturday, March 30th through Sunday, April 7th. 
Give your input on over 10 projects to choose from to improve the neighborhood: 
  • Science Mobile Carts at P.S. 34
  • Gym Renovation at P.S. 188
  • Garbage Compactor Upgrades at Straus Houses
  • Playground Renovation at Lillian Wald Houses
  • Basketball Court at Jacob Riis Houses
  • Playground Renovation- Jacob Riis Housing
  • Garden Water Source at 6BC Botanical Garden
  • Iron Fence Installation at El Jardin del Pariso
  • Street Resurfacing
  • Countdown Clocks for M9, M14A and M14D
  • Lift Installation- P.S. 40
To see descriptions of each initiative and the 16 neighborhood locations where you can vote, click here.
Any resident of Council District 2 who is 11 years and older can vote regardless of citizenship status or voter registration. Not sure if you are a Council District 2 Resident? Check here.  
111March News Roundup

March News Roundup

As we usher in Spring, the Flatiron District is bustling with new life. News media attention highlighted the opening of game-changing medical practices, shout-outs for Flatiron chefs and restaurant debuts, and a hotel conversion along Fifth Avenue in-the-works. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Eataly Flatiron has transformed its rooftop restaurant into a sprawling garden for spring called SERRA FIORITA, Eataly Flatiron teamed up with Farm.One to create a hydroponic system on the roof that allows chefs to pluck fresh thyme and mint for the array of fresh cocktails and plates served (via Timeout New York). Fast-casual Mediterranean spot CAVA opened a second location in the Flatiron District located at 678 Sixth Avenue where you can enjoy build-your-own salads, grain bowls, and pitas (via Hoodline). On International Women’s Day, Chef Daniela Soto-Innes of Mexican restaurant Cosme (her first restaurant that she opened at the age of 23) was celebrated for International Women’s Day for her culinary successes including her James Beard Award win two years after opening and landing a spot on the World’s Best Restaurants List (via AM NY). International chains choosing NYC as an entry point into the United States is a new trend that is emerging, including the debut of Taiwanese fried chicken chain TKK Fried Chicken that partnered with Kung Fu Tea in Flatiron. Cedric Nicaise, Wine Director of Eleven Madison Park sat down for a “Day in the Life” feature at one of the world's best restaurants (via Wine Spectator). 
  • Several new businesses are slated to open in the neighborhood this spring, particularly within the wellness and fitness sector. Millennial-centric egg-freezing company, Kindbody announced that its second brick and mortar store is to come to Flatiron with its fertility clinics resembling boutiques (via Inc.). Tia Clinic a new gynecological practice “designed for women by women” comes from the founders of the care app Tia opened their physical extension in Flatiron this month at 30 East 23rd Street (AM NY). The founders of Tia Clinic aim to reimagine the gynecological patient experience claiming, "Whoever decided that asylum-like patient rooms, harsh white lights, and cheap paper gowns would foster the cornerstones of a place where females get their reproductive health examined was probably not a woman" (via Core 77). Rumble Fitness' first treading studio is opening in summer 2019 with the Rumble team citing, "We are excited to be launching Rumble Treading as we feel it is the perfect brand expansion and a perfect complement to Rumble Boxing" (via Cision PR Newswire). Meet the innovative mind who is behind some of the hottest hotels in New York City, including Flatiron's Freehand New York, Andrew Zobler CEO of hospitality company Sydell Group (via National Geographic). 
  • A hotel conversion is underway at 250 Fifth Avenue with the 23-story building including a cafe/restaurant, a library, an outdoor terrace and bar on the ninth floor, and two,15-foot deep outdoor rooftop bars on the northern and southern edges of the 23rd floor (via New York YIMBY). Playful office furniture provider Poppin has redesigned their new office headquarters in the Flatiron District bringing their “Work Happy” motto to life (via Design Milk). Luxury skyscrapers continue to fill up vacant units including the likes of 212 Fifth Avenue, a new boutique condominium between West 25th and 26th Streets overlooking Madison Square Park where a unit was purchased for $6.7 million (via The New York Times). 

 Photo of Tia Clinic via Kezi BanCore 77

111Join Us! Spring Speaker Series

Join Us! Spring Speaker Series

Join us! On April 24th, the Flatiron/23rd Street Partnership will host a Spring Speaker Series light breakfast event, Digital Marketing: How to Tell Your Story, which will highlight ways to leverage social media and digital marketing to help your business tell its story and build a community of loyal clients. The event will be held at ilili (236 Fifth Avenue).
Scott Kerr, Founder & President of Silvertone, a consultancy specializing in brand strategy, will give a presentation on branding and digital marketing. He will then be joined in conversation by Dara Mersky, Director of Marketing at WTHN, a Flatiron-based acupuncture and herb startup. Registration is now open!