The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods.
Event Recap: 2016 Celebrate Flatiron Partnerships
Last week on an unseasonably warm October evening, over 225 guests gathered to celebrate the work of the Flatiron/23rd Street Partnership at the 11th annual Celebrate Flatiron Partnerships at 230 FIFTH. The festivities began at 6:00 p.m. with drinks and hors d'oeuvres on the venue's rooftop with stunning views over Madison Square Park. Shortly after dusk, guests moved down to 230 FIFTH's penthouse room for more beverages and bites.
The Honorable Gale A. Brewer, Manhattan Borough President, was one of the evening's notable guests; the Borough President offered brief remarks applauding the work of the BID. Jennifer Brown, Executive Director of the BID, light-heartedly welcomed attendees to the BID's pre-presidential debate party - the third and final debate was broadcast live later that evening - and thanked everyone for their support of the organization, not only at this event but also throughout its decade long history, noting how much the neighborhood had changed for the better during this time.
Many Flatiron businesses and property owners were represented at the event such as Sony Corportation of America, which relocated to 25 Madison in early 2016, and longstanding neighborhood anchor New York Life, along with many from the hospitality and restaurant industry including the NoMad Hotel, the Evelyn Hotel, The Churchill, Teuisui, Organique, and Idea Coffee.
Following the remarks, the BID shared a short video which was made in honor of the organization's 10 year anniversary in June. Attendees also partook in a fun photobooth (password: CFP2016) and shared party images in real time using the #CelebrateFlatiron hashtag.
Image L-R: Jennifer Brown, Flatiron/23rd Street Partnership; Deputy Borough President Aldrin R. Bonilla; Manhattan Borough President Gale A. Brewer.
Event Recap: 2016 Business Assistance Forum
The 2016 Business Assistance Forum presented by the Flatiron/23rd Street Partnership and Baruch College welcomed over 90 small business owners and employees on October 25th. This year’s event was titled “CLICK HERE for Small Business Growth”, and provided four concurrent workshops on brand strategy, digital marketing, and human resource management.
Baruch College President Mitchel B. Wallerstein opened the event, celebrating the College’s close relationship with the Flatiron/23rd Street Partnership. “Baruch is proud to be a longstanding partner with the Flatiron BID and we appreciate the many enhancements to the area’s business community and neighborhood overall.” President Wallerstein noted the range of industries present at the Business Assistance Forum, including restaurants, real estate agencies, educational organizations, and marketing firms. While the business categories were diverse, attendees had a shared interest in using digital marketing strategies to grow their businesses.
Sabrina Kizzie, professor of marketing and social media at Baruch College’s Division of Continuing and Professional Studies (CAPS) delivered the keynote address. “Social media is changing every day and it is something you need to be involved with as a business owner. This is your turn to show your company’s story.” Furthermore, she stressed that business owners must know how to respond to users on social media, because of consumers’ high expectations. “Twitter is the new customer service”, she continued, adding that video live streaming and visual communication will be next year’s most important social media marketing tools.
Guests were then invited to select one of four concurrent workshops taught by instructors based in the Flatiron District, including Spider Graham and Denise Patrick from Baruch CAPS, Terry Rice from General Assembly, and Jessie McGuire and Trenton Kenagy from ThoughtMatter. In addition to the workshops, nine resource tables were onsite to provide information about support for small businesses in the city. Among these were the Department of Consumer Affairs, the Office of Emergency Management, NYC Business Solutions, and TD Bank, which sponsored the breakfast for the event.
Jennifer Brown, Executive Director of the Flatiron BID, expressed her gratitude to the organizations that contributed to the success of the event. “The Business Assistance Forum is integral to the BID’s mission of serving the local business community. Each year, we celebrate the diversity of businesses in our neighborhood, and thanks to our partners, we are able to provide resources that help businesses at all stages of their growth.”
Flatiron District: 10 Years of Growth
Yesterday, the Flatiron BID released its sixth annual Flatiron: Where Then Meets Now report. This year’s report subtitled, “Flatiron District: 10 Years of Growth,” showcases recent real estate trends from the past year, as well as the development of the district’s commercial and residential sectors since the formation of the BID in 2006.
“As this report clearly illustrates, Flatiron’s reputation as one of Manhattan’s premier neighborhoods for residents, workers, tourists, and other visitors is well-deserved,” said Jennifer Brown, the Flatiron/23rd Street Partnership’s Executive Director. “The BID is thrilled to have played a significant role in Flatiron’s remarkable transformation over the last 10 years, and we are confident that the District is poised for even greater things in the years to come.”
The report includes key statistics that reflect the past decade of growth in the neighborhood. For example, asking rents for Class A and B office space in Flatiron, increased from $39.26 per square foot in 2006 to $69.94 in 3Q 2016. This 78% increase is greater than the increase over the same period in other nearby neighborhoods, including Midtown South, Midtown, and Hudson Square.
The Flatiron District’s residential sector has also seen significant growth since 2006 as developers have added over 920 new rental condominium units. This growth will continue in the future as there are currently more than 700 residential units planned or under construction within the BID’s boundaries.
In addition to highlighting the past decade of growth, this year’s report also looks at recent office space transaction as companies like Sony, Criteo, and Reorg Research all moved their headquarters to the Flatiron District in 2016.
To download the full report, click here.
New Neighbor: TOTO
Last month, TOTO, the world’s largest plumbing manufacturer, opened a new flagship gallery for its innovative bath products at 20 West 22nd Street in the Flatiron District.
According to Nobukai Ichige, the local Vice President of Sales, TOTO found the Flatiron District to be an ideal location for their flagship gallery due to the neighborhood’s high concentration of home design showrooms, as well as the presence of several top design and architectural firms in the area.
TOTO’s new flagship gallery has an open floor plan designed by world-renowned architectural firm Gensler. The space boasts more than 4,000 square feet of TOTO’s top designs, and features state-of-the-art technology displays that provide detailed technical specifications of various TOTO products.
With more than 50 product lines featured in TOTO's new flagship gallery, visitors can view the wide array of TOTO products available for the whole bath space such as faucets, bathtubs, shower systems, toilets, and much more.
Hours are Monday to Friday from 10:00 a.m. to 5:00 p.m.
TOTO, 20 West 22nd Street, between Fifth Avenue and Sixth Avenue, (917) 237-0665.
Speaker Series Recap: NYPD SHIELD Active Shooter Incident Recap
On Friday, September 30th, the NYPD SHIELD presented their “Active Shooter Incident Training” at ilili Restaurant, as part of the Flatiron/23rd Street Partnership’s Intersections Speaker Series. Approximately 55 attendees were present for the breakfast event led by Police Officer Christopher Mazzey from the NYPD’s Counterterrorism Division. NYPD SHIELD is an umbrella program for a series of current and future Police Department initiatives that pertain to private sector security and counterterrorism. It is a public private partnership based on information sharing.
In the event’s opening remarks, BID Executive Director Jennifer Brown said, "This is something we obviously wish we didn't have to do or feel is necessary, but in light of recent events, and in particular the Pulse nightclub shooting earlier this year, we felt this was something the BID can and should offer for our constituents." The event was held at ilili Restaurant after the owners, Alex Massoud and Philippe Massoud, had proactively reached out to the BID to inquire about educational resources and trainings for business owners.
PO Mazzey focused on procedures, systems and training, recommending that offices perform vulnerability assessments; institute "violence in the workplace" procedures and conduct active shooter drills; and, designate safe rooms with thick walls, solid doors and few windows. Other recommendations included the installation of closed-circuit television cameras (CCTVs), and access control technologies (such as key pads, key cards, biometric scanners, duress alarms, and electronic messages and alerts).
The NYPD’s Active Shooter guide is available online. For registered NYPD SHIELD members, Active Shooter Incident Trainings are available for groups of 15 or larger. Registration for the NYPD SHIELD is free and also includes open source media e-mail alerts.
NYC Commercial Recycling Rules
The new commercial recycling rules, which were published on February 5th, 2016, went into on August 1st, 2016. All businesses in New York City are required to recycle certain materials and ensure to their best ability that those recyclable materials are properly handled by their private carter. The Department of Sanitation (DSNY) is giving businesses a one-year warning period for the recycling rules, with enforcement beginning on August 1st, 2017.
For more information on the new commercial recycling rules, please visit nyc.gov/zerowastebusinesses.
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New York, NY 10010
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