Sun’s out 🌞, plaza umbrellas up ⛱ #WeekendMood #DiscoverFlatiron
📸:  <a target="_blank" href="">@thewilliamanderson</a>
Sun’s out 🌞, plaza umbrellas up ⛱ #WeekendMood #DiscoverFlatiron . 📸: @thewilliamanderson
3 days ago
Get to know  <a target="_blank" href="">@frankrobertsnyc,</a>Regional Director of Culture & Entertainment at The New York  <a target="_blank" href="">@editionhotels!</a>🏙 #DiscoverFlatiron #EditionHotel
Located inside of the  <a target="_blank" href="">@clocktowernyc,</a>The New York EDITION is a luxury hotel with the feeling of your living room where Frank ensures guests and locals are immersed in the inspiring culture of the Flatiron neighborhood. 📍🌎
⬆️Interview in Bio⬆️
Get to know @frankrobertsnyc,Regional Director of Culture & Entertainment at The New York @editionhotels!🏙 #DiscoverFlatiron #EditionHotel . Located inside of the @clocktowernyc,The New York EDITION is a luxury hotel with the feeling of your living room where Frank ensures guests and locals are immersed in the inspiring culture of the Flatiron neighborhood. 📍🌎 . ⬆️Interview in Bio⬆️
4 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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What’s New

111Mark Your Calendars for This Year's Tech Tuesday Lineup (June 19th - August 7th)

Mark Your Calendars for This Year's Tech Tuesday Lineup (June 19th - August 7th)

Since 2012, the BID, in partnership with General Assembly, has offered tech education classes to the public in the warm-weather months. On Tuesday evenings from June 19th through August 7th, classes will be held on the Flatiron South Public Plaza (Broadway between 22nd and 23rd Streets). This year, instructors hail from the following local institutions and businesses: General Assembly, Baruch College Division of Continuing and Professional Studies, ThoughtMatter, and Touro Graduate School of Technology.

Tuesday, June 19, 2018

Draw. Snap. Play. Doodlematic with Touro College Graduate School of Technology

Everyone’s talking about gaming, but how does it really work? See for yourself at a workshop on game design presented by the Touro College Graduate School of Technology (GST). From drawing your idea on paper to programming competitive digital games for tablets, participants will learn to create games that can teach, entertain and engage.

Professor Al Doyle, Chair of the Multimedia & Web Design Program at Touro GST, an expert in teaching with technology in schools, colleges, and museums, will conduct this workshop using the popular app, Doodlematic. The one-hour workshop is open to beginners and advances learners alike. Professor Doyle will feature examples created by Touro’s graduate students, and enable you to find out if game design is the right career for you. 

Instructor: Professor Al Doyle

RSVP here

Tuesday, June 26, 2018

Define Before Being Defined: Top Strategies to Build a Balanced Personal Digital Brand with Baruch College - Continuing and Professional Studies

To succeed in today’s digital marketplace you need a strong personal brand that represents you and your business. Join communication industry expert, author, educator and connected networker, Trish Rubin, as she shares strategic tips to define, create, and deliver a leading personal and professional brand that powers your real-time and online presence. Gain the results that communicate a consistent brand personality Face-to-Face and on your chosen digital channels. Set a goal and learn tactics for sharing your most authentic self. Build a balanced professional presence that communicates your unique brand value to your audience in the analog and digital world.

Instructor: Trish Ruin

RSVP here

Tuesday, July 3, 2018

Intro to Coding with General Assembly

Meet the programming languages that power the web, and write your first line of code.

Step into the world of web development with General Assembly. During our introductory workshop, explore the building blocks of the web — HTML and CSS — and learn how you can apply these programming languages to develop your own simple sites. By writing your own lines of code, you’ll:

  • Get a closer look at how the developer community and many different fields benefit from coding knowledge.
  • Learn how HTML and CSS function together to form the backbone of the web.
  • Cover key coding terms and principles.
  • Develop a custom, working web page from scratch.

RSVP here

Tuesday, July 10, 2018

Plan, Manage & Execute Complex Technology Projects with Touro College Graduate School of Technology

In today’s world, IT security projects are a priority for most corporations and organizations. The need for qualified Project Team Members and Project Managers has never been higher.

This workshop lead by Professor Bill Muskopf, MSPM, PMP®, Certified ITIL Expert, Certified Agile Practitioner, and Certified Risk Professional, will highlight the skills required to properly plan, manage and execute complex IT projects.

Attendees will be shown how they can acquire these skills and become one of the most sought-after resources in the job market today.

Instructor: Bill Muskopf

RSVP here

Tuesday, July 17, 2018

Intro to Project Management with General Assembly

Learn the keys to driving product success.

Step into the world of product management with General Assembly. During our introductory workshop, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing, designing, and improving products. Plus:

  • Discover the role and responsibilities of a product manager.
  • Survey today’s product management landscape and its career opportunities.
  • Walk through the fundamentals of the product management process including storyboarding, identifying risks and assumptions, and more.
  • Apply what you’ve learned to design a basic minimum viable product (MVP).

RSVP here

Tuesday, July 2, 2018

Intro to Data Analytics with General Assembly

Data drives decisions; are you part of the conversation around data?

Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. This workshop will put you in the driver’s seat to understand, analyze, and interpret data so you too can join the data conversation.

In this hands-on introductory workshop, you’ll learn to ask the right questions of your data, while learning basic analytic functionality in Google Sheets. Your newfound data analytic skills will be applied to real-world datasets, allowing you to develop recommendations based on your findings.

RSVP here

Tuesday, July 31, 2018

Millenniheirs with ThoughtMatter

Companies are still learning how to talk to a new generation, and despite increasingly convoluted and unreliable research about millennials, we can all agree on the fact that connecting with them is a top priority. “Millenniheirs” is a fresh look at those under 35 through the standpoint of the world they are inheriting. How can companies start using the power of design to elevate content even as complex as consumer behavior research? In this session, ThoughtMatter will uncover the need to capture and comprehend this generation as real people (not target markets) in a fun and visually exciting way.

You will learn:
  • How people under 35 think about the impact of their purchases
  • Why millennials are looking for a personal experience with products and brands
  • The importance of design thinking in consumer behavior research

ThoughtMatter is a New York-based design and branding studio that focuses on work in the social impact, education and cultural space. They recently completed a comprehensive research project on millennials in partnership with qualitative research group Verbate.

Instructor: Jessie McGuire 

RSVP here

Tuesday, August 7, 2018

Civic Engagement: Why Design Matters with ThoughtMatter

Designers have the unique ability to translate and clarify—a superpower that is more vital than ever as more and more people look for ways to step off the civic sidelines and get involved in the public sphere. Join ThoughtMatter for a discussion about the tactics and tools that designers can use to help their fellow Americans better understand the processes that shape society, from local communities to the nation as a whole.

Instructors: Wednesday Krus and Je-Eun Lee

RSVP here

111Wellness Wednesdays on the Flatiron South Plaza This Summer (June 20th - August 8th)

Wellness Wednesdays on the Flatiron South Plaza This Summer (June 20th - August 8th)

Join the Flatiron/23rd Street Partnership for Wellness Wednesdays, eight weeks of free fitness classes taught in partnership with local fitness studios. Classes begin Wednesday, June 20th and run through Wednesday, August 8th with each class scheduled from 6 pm - 7 pm. The Flatiron District is home to numerous studious offering a wide variety of exercise activities and classes.

Wednesday, June 20th: barre + cardio with Exhale

The best of both worlds, this guaranteed-to-make-you-sweat session spends half its time on cardio-centric exercises like punches, twists, and mountain climbers before moving to barre moves to tone your thighs, glutes, and core. It’s a high-energy, sweaty, full-body workout! Sneakers suggested, mat is optional.  

RSVP for barre + cardio here. Download the release and waiver form for this class here.

Wednesday, June 27th: STRENGTH with Uplift Studios

STRENGTH is 45-minutes of time-based fatigue for every muscle group, interspersed with two tabata-style, high-intensity interval sections. The goal is to lift the heaviest weights you can, using the best possible form, in a given amount of time. The results: improved muscular endurance, better posture, better total body definition, better metabolic performance, increased interest in strength training. Strength is appropriate for beginners, enthusiasts, athletes, pre/post natal women, women over fifty, and injured clients. SHOES REQUIRED.

RSVP for STRENGTH here. Download the release and waiver form for this class here.

Wednesday, July 4th: No Class

Happy 4th of July!

Wednesday, July 11th: bodē Flow Yoga with bodē NYC

Open Level: A vigorous and fun flow series that develops strength and improves range of motion of the entire body. Postures are threaded together for a smooth transition from one to the next, with a strong emphasis on breath control and alignment.

RSVP for bodē Flow here. Download the release and waiver form for this class here.

Wednesday, July 18th: Zumba with New York Health & Racquet Club

A dynamic fitness program–including Caribbean & Latin rhythms.

RSVP for Zumba here. Download the release and waiver form for this class here.

Wednesday, July 25th: Kickboxing with Tiger Schulmann

Tiger Schulmann’s kickboxing class will not only teach you kickboxing for fitness, but the proper technique to prevent injury and provide a higher quality, professional workout. Techniques focus on strikes with hands, feet, elbows, knees, and blocking, while you burn fat and build muscle, gain energy, increase flexibility and endurance. Please bring yoga mats for post-workout stretches.

RSVP for Kickboxing here. Download the release and waiver form for this class here.

Wednesday, August 1st: Vinyasa Yoga with New York Health & Racquet Club 

Yoga with an emphasis is on linking breath with movement, strength, and form.

RSVP for Vinyasa Yoga here. Download the release and waiver form for this class here.

Wednesday, August 9th: HOT HIIT with bodē NYC

HOT HIIT is a training system that combines High-Intensity Interval Training (HIIT), muscle toning, and cardio in a room heated to approximately 100 degrees. This practice burns fat and creates long, lean muscle mass with rapid results. It strengthens your core, improves circulation, and increases flexibility.

HOT HIIT is performed on a yoga mat. All movements are low impact, which protects your joints and muscles from the pounding of other exercises like running and jumping.

RSVP for HOT HIIT here. Download the release and waiver form for this class here.

Wellness Wednesday fitness classes take place from 6 pm to 7 pm on the Flatiron South Public Plaza, on Broadway between 22nd and 23rd Streets. The BID will provide a small supply of yoga mats on a first come, first served basis. Participants are encouraged to bring their own mat. Classes are free and open to the public, but are subject to change due to weather. Follow @FlatironNY on Twitter for updates. 

These fitness classes are part of Flatiron Summer Series, a series of free community programming for the neighborhood, by the neighborhood, including free tech education classes on Tech Tuesdays, free fitness classes on Wellness Wednesdays, and nostalgic games and performances on Throwback Thursdays. For a full list of free classes, activities, and entertainment on the Flatiron Public Plazas, visit

*All participants must fill out and sign the release and waiver in order to participate. Participants under the age of 18 must have a parent or guardian sign the release and waiver. Please bring a printed copy of your signed release and waiver to the registration table prior to class. There will be additional release and waiver forms on site.

1112018 Summer Series Throwback Thursday Lineup

2018 Summer Series Throwback Thursday Lineup

The Flatiron/23rd Street Partnership Business Improvement District (BID) brings nostalgic fun to the Flatiron North Public Plaza on Throwback Thursdays. The event series will run Thursday, June 22nd through Thursday, August 9th in the Plaza on the north side of 23rd Street between Broadway and Fifth Avenue. 

The BID organizes a play station with giant games, board games, and cornhole; it is free and open to the public beginning at 11 am.

Local performance venues and arts studios, including The Center for Book Arts and Fujifilm Wonder Photo Shop, join in on the fun to provide free cultural education and entertainment from 12 pm to 2 pm on select Thursdays. At 6 pm each Thursday, local musicians will entertain passersby on the Plaza.

Continuing this year, the BID is partnering with Eataly and Shake Shack for "Summer Sweets" with complimentary servings of Eataly's Gelato on June 21st, Shake Shack's Frozen Custard at "Mid-Summer Scoops" on July 19th, and and Eataly's Mini Cannoli on August 9th. Each tasting* begins at 6 pm.

Here is the full schedule of Throwback Thursdays for Summer 2018:

For more information, please visit

*While supplies last

111May News Roundup

May News Roundup

Along with the first glimpse of summer weather, May was a busy month as the Flatiron District garnered media attention highlighting new businesses, including restaurants and bars, as well as exciting real estate transactions. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights. 
  • This month was filled with new businesses openings including two at the Freehand Hotel. Located on the 18th floor, Broken Shaker is a rooftop paradise offering Caribbean-Middle Eastern fare and tropical drinks, including those made specifically for New York City (via Eater NY). Located on the ground floor of the Freehand, Smile To Go is an all-day café serving healthy, flavorful Mediterranean fare specializing in to-go options, but its inviting set-up will tempt visitors into staying (via Kaylor Girl Promotions). The George Washington Bar, a library turned cocktail bar, was deemed a bar to “light your fire in New York City” (via Hoodline) and received a shoutout as one of New York’s best hotel bars (via Meetings & Conventions).
  • Several other businesses in the district made their debut in May, or have announced plans to move into the neighborhood. Zucker’s Bagels & Smoked Fish opened the doors of its Flatiron location by dishing out 1,000 free sandwiches during its first 10 days (via Just Opened). A new taco bar, Flats Fix, offers five types of tacos and a sought-after daily happy hour (via Eyewitness News 7). Momofuku's casual chicken concept, Fuku, is slated to move to the area and is touted to offer one of the best fried chicken sandwiches in the city (via Gothamist). Chicken sandwich lovers can also rejoice as Chick-fil-A announced a Flatiron location at 700 Sixth Avenue (via Biz Journals). Blue Bottle Coffee, a cafe with responsibly sourced beans, is set to perk up the Flatiron neighborhood later this summer (via Rew Online). 
  • Eisenberg’s Sandwich Shop, a Flatiron staple for 90 years, was sold to new owners who promise to maintain the integrity of the old-school lunch counter's aesthetic and food (via Town & Village). Cosme landed a spot on a list ranking the 31 best Mexican restaurants in the country (via Patch News). Restaurants across the city, including Cosme and popular Indian eatery Inday, are no longer offering plastic straws due to their negative environmental impact (via New York Times). Le Coq Rico, the French bistro specializing in all things birds, was featured in an Eater NY episode (via Viewing NYC). The ping-pong gym that feels more like a club, SPiN, expanded its original Flatiron location with an Austin, Texas outpost this month (via My Statesman). Cookware store Whisk also expanded with a new, larger location on Atlantic Avenue in Brooklyn (via The Bridge). Lego was deemed one of the best and biggest children's toy stores in the city, and the Lego Flatiron location is the first in the U.S. to convert any image into custom made lego sets (via The Brick Show).  
  • The MTA confirmed that the 28th Street 6 train station and 23rd Street F/M station will be closed for renovation for five months from July to December (via Town & Village). Crayola sponsored a celebratory event on the Flatiron North Public Plaza for National Teacher Appreciation Day (via Metro News). 

Photo Credit: Business Insider

111Flatiron Foodies: Studio's Pea Hummus & Lamb Merguez

Flatiron Foodies: Studio's Pea Hummus & Lamb Merguez

Located on the second floor of the Freehand Hotel, Studio is drenched in sunlight by day and lit by the surrounding streets at night. A full menu, tinged with flavors of North Africa and the Near East, is served from early afternoon until late night.

Chef de Cuisine Ezra Lewis shares a seasonal favorite, Pea Hummus & Lamb Merguez for this month's Flatiron Foodies. "At Studio, we are putting a fresh spin on the more traditional interpretations of Near East cuisine. We've given hummus, usually made with chickpeas, a fresh face by using English peas, opal basil, chive blossoms, scallions, and young lamb to highlight the season's bounty, which we serve with Baker Zoe Kanan's delicious freshly baked pita."

Pea Hummus & Lamb Merguez

Serves: 4


  • 1 pound of lamb merguez (spicy lamb sausage)
  • 2.5 cups shelled fresh English peas
  • 1 clove of garlic
  • 1 large lemon
  • 2 teaspoons ground cumin
  • 1/4 cup tahini
  • 2 tablespoons olive oil
  • 1 teaspoon salt
  • 2 mint leaves
  • 2 scallions
  • chive blossoms (for garnish)
  • opal basil (for garnish)

Instructions (for pea hummus)

  1. Fill a medium saucepan to half with water, bring to a boil.
  2. Add peas to boiling water, simmer for 45 seconds to 1 minute, or until tender.
  3. Strain peas, shock with an ice bath, strain peas again, and pat dry.
  4. Add 2 cups of the peas to a food processor, along with the garlic clove, zest and juice of the lemon, mint leaves, cumin, and olive oil; pulse/blend until smooth.
  5. Transfer pea puree to a medium mixing bowl, add tahini and mix until the hummus thickens.
  6. Season with salt and pepper, cover and refrigerate.

Instructions (for lamb merguez)

  1. Add olive oil to a medium skillet, place over medium heat.
  2. Add lamb merguez when the oil shimmers, cook over medium heat until crispy but be careful not to burn the sausage.
  3. Add the remaining half cup of peas to the skillet, and season.
  4. Add lamb to plates atop the hummus along with peas, chive blossoms, and basil, and serve.

Pictured above: Studio's Pea Hummus & Lamb Merguez (Photo Credit: Eric Medsker)

Pictured below: Ezra Lewis, Chef de Cuisine, Studio (Photo Credit: Eric Medsker)

chef 290x235-1

111New Neighbor: Smile To Go

New Neighbor: Smile To Go

The Flatiron/23rd Street Partnership is excited to introduce Smile To Go to the neighborhood. Smile To Go is an all-day café serving healthy, flavorful Mediterranean fare and is located on the ground floor of the Freehand Hotel

Smile To Go is an offshoot of the popular subterranean NoHo café The Smile, opened in 2009 by Matt Kliegman and Carlos Quirarte. The Flatiron spot joins two sister locations - Smile To Go SoHo andSmile To Go DUMBO. Partner and Chef Melia Marden created a rotating menu inspired by the meals of her childhood spent traveling between Greece and Greenwich Village, where she was surrounded by great food and a family who loved to entertain.

The thoughtfully selected menu focuses on seasonal ingredients. Customers can expect dishes from a folded egg sandwich with ham and gruyere, to a quinoa and kale salad topped with almonds and shaved cauliflower, on its ever-changing menu. The cafe's dedicated pastry chefs prepare unique, freshly baked goods like the chocolate chip and sea salt cookie, the banana buckwheat loaf, and gluten-free oreos. Several items are exclusive to the Freehand location, including homemade strawberry pop tarts, Black Seed Bagel sandwiches, and Moroccan pancakes topped with pistachio honey, rhubarb compote, and ricotta. The drink menu is plentiful and includes a full beer, wine, and cocktail list. 

Although specializing in to-go options, the cozy space designed by Roman and Williams is sure to charm visitors into staying awhile. The dining area includes inviting wood furnishings and a 50-seat counter-service area. There is also a 350-square-foot podcast studio and radio broadcast booth, outfitted with turntables and headphones by Shinola Detroit.

"We love our new Freehand family and can't wait to bring Smile To Go to a new neighborhood! We're particularly excited about this one because it is our largest location yet, we're introducing several new menu items, and we even have our very own podcast recording studio, SmileRadio.FM," stated the Smile To Go team. 

Smile To Go Flatiron is open for breakfast, lunch, and dinner Monday through Friday from 7 am to 7 pm, and Saturdays and Sundays from 8 am to 7 pm. 

Smile To Go, 23 Lexington Avenue, between 23rd and 24th Streets, (212) 529-1580