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Fall feels at  <a target="_blank" href="http://instagram.com/eatalybirreria%E2%80%99s">@eatalybirreria’s</a>rooftop restaurant, Serra D’Autunno by Birreria🍁🍂😍
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Enjoy seasonal dishes and drinks, including Sidro, a cider stand where you can build your own spiked cider cocktail 🍎
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Fall feels at @eatalybirreria’srooftop restaurant, Serra D’Autunno by Birreria🍁🍂😍 . Enjoy seasonal dishes and drinks, including Sidro, a cider stand where you can build your own spiked cider cocktail 🍎
18 hrs ago
This could be YOU, but you haven’t entered our contest yet! 👀
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Win  <a target="_blank" href="http://instagram.com/exhalespa">@exhalespa</a>2-pack class pass + grippy socks🧘‍♀️
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Sign-up for our newsletter to enter to win by 9/30! LINK IN BIO ⤴️
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📸:  <a target="_blank" href="http://instagram.com/katehavlicek">@katehavlicek</a>
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This could be YOU, but you haven’t entered our contest yet! 👀 . Win @exhalespa2-pack class pass + grippy socks🧘‍♀️ . Sign-up for our newsletter to enter to win by 9/30! LINK IN BIO ⤴️ . 📸: @katehavlicek
2 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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11113th Precinct - Neighborhood Policing

13th Precinct - Neighborhood Policing

The 13th Precinct Neighborhood Policing program will launch in the coming weeks and you are cordially invited to meet your Neighborhood Coordinating Officers (NCO) on Tuesday, October 2nd at 6 pm. The event will be held at 41 Madison Avenue, at the corner of 26th Street.

The cornerstone of today's NYPD is Neighborhood Policing, a comprehensive crime-fighting strategy built on improved communication and collaboration between local police officers and community residents. Neighborhood Policing greatly increases connectivity and engagement with the community.

Refreshments will be served. Please RSVP by September 17th by emailing Community Affairs P.O. John Considine (John.Considine@nypd.org) or Detective Vincent Arlotta (Vincent.Arlotta@nypd.org). You may also RSVP by calling the 13th Precinct at (212) 477-7427. Doors open at 6 pm with the meeting beginning at 7 pm.

Photo Credit: NYPD

111August News Roundup

August News Roundup

Although New York City may appear somewhat quiet during August as people set off to enjoy the last days of summer, August was an action-packed month for the Flatiron District. Media attention included restaurant and bar shoutouts, business expansion, and noteworthy real estate transactions. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights.   

  • Several Flatiron businesses received notable shoutouts. The Flatiron District is a hot spot for Middle Eastern food as three of our local restaurants were featured as go-top dining favorites including, Lebanese-Armenian family-style restaurant, Almayass, where a new mezze lounge just opened, ilili, where the chef pays homage to classic Lebanese food with an appreciation for New York City fine dining, and Taim, vegetarian Israeli cuisine that is coming to the neighborhood later this year (via Grub Street). Some restaurants don’t let the weekend stop you from enjoying happy hour, such as Flatiron Hall offering craft beer specials and $2 sliders on Saturdays, and Hill Country Barbecue offering deals from 4 pm to 6 pm and 10 pm to closing on the weekends alongside live music (via City Guide NY). When you need a break from the New York City nightlife, The Little Beet Table serves several non-alcoholic drinks that are healthy and enjoyable, such as cucumber lemonade and beet soda, and SPiN, a ping-pong bar that serves up plenty of competitive fun (via Thrillist).

  • Eataly Flatiron debuted a fresh pasta bar, Il Pastaio di Eataly, serving quick homemade pasta dishes (via Haute Living). Flatiron's popular Italian restaurant, La Pecora Bianca is expanding with a third outpost in Bryant Park (via Eater New York). Chick-fil-A hosted a hiring day with plans to hire 500 employees to staff its New York City expansion, which includes a Flatiron location at 700 6th Avenue (via QSR Magazine). 

  • The EDITION Hotel brand has continued to expand, opening a new Shanghai EDITION hotel that complements the existing New York EDITION located in the Metropolitan Life Insurance Company’s Clocktower (via TimeOut). Flatiron-based coworking company, WeWork unveiled a new suite of services to come to its offices, including in-house brokerage services, leasing, and office management (via Commercial Observer). Meditation is developing into a popular wellness trend, such as Inscape, a Burning-Man inspired meditation studio with an attached boutique selling everything from calming oils to moon dust (via National Post). Nearby fitness studio, Body Conceptions, provides workouts with a pre- and post-natal trainer whose gentle style of working-out is claimed to help women get pregnant (via NY Post). 
  • MKDA, corporate interior design and architecture company, whose New York headquarters are in the Flatiron District, discussed the development of office design and its effect on the workplace (via Commercial Observer). A new hotel will be coming to the neighborhood at 250 Fifth Avenue, as the 23-story building is undergoing a hotel conversion to be completed by early 2020 (via New York YIMBY). The Simons Foundation is in contract to purchase the office portion of 160 Fifth Avenue from RFR Holding for $185 million (via NY Post). 

Photo Credit: MKDA of Flatiron Headquarters 

111Flatiron Foodies: Le Coq Rico's Baeckeoffe with Artichokes & Tomatoes

Flatiron Foodies: Le Coq Rico's Baeckeoffe with Artichokes & Tomatoes

Chef Antoine Westermann's Le Coq Rico (30 East 20th Street) specializes in poultry, specifically the barnyard chicken. For this month's Flatiron Foodies recipe, Westermann shares the Baeckeoffe (meaning "baker's oven") style of baking from his native Alsace, with chiken, artichokes, and tomatoes. Never fear, home chef, this dish can be made with any large oven dish with a lid.

Westermann's Baeckeoffe with Artichokes & Tomatoes

Serves: 4 - 6

Ingredients:

Chicken

  • 1 whole chicken (4lbs)
  • 1.5L white chicken broth
  • 50cl brown chicken broth
  • 1L Riesling
  • 2 TBL olive oil
  • salt and pepper

Trimmings

  • 4 artichokes
  • 1 lemon
  • 10 baby onions
  • 1.5lbs potatoes
  • 6 cloves garlic
  • 4 tomatoes
  • 1/4 blanched preserved lemon
  • 40g water, 10cl water (2/5c)
  • 3 sprigs thyme
  • 2 sprigs rosemary
  • 10 leaves parsley
  • 3 TBL olive oil

Dough

  • 500g flour
  • 20cl hot water (4/5c)
  • 5g salt, 1 egg yolk

Instructions

  • Prepare the dough. Mix the flour, warm water, and salt in an electric mixer, then let stand in a cool place.
  • Preheat the oven to 475 degrees Fahrenheit 
  • Break the tails off the artichokes, remove the hearts. With a very sharp knife, peel the bottom of the artichokes around the tail and pull the large leaves away from the base of the artichoke. Remove these small leaves so that only the base of the artichoke remains. Squeeze lemon juice on top to prevent darkening.
  • Peel the onions and potatoes. Remove the stems from the tomatoes and plunge tomatoes into salted boiling water for 10-15 seconds, remove, peel, cut into quarters, and remove seeds. Rinse the parsley, thyme, and rosemary.
  • Rinse the preserved lemon in cold water. Remove the white part, keeping only the peel, and cut into large squares. Bring the water and sugar to a boil. Plunge the squares of preserved lemon in the syrup, cook for 10 minutes. 
  • Heat the olive oil in a large frying pan. Saute the potatoes, artichokes, onions, and peeled garlic cloves for 4-5 minutes. Sprinkle with salt and pepper.
  • Place the potatoes, artichokes, onions, garlic cloves, tomato quarters, squares of drained preserved lemon, and aromatic herbs in a large oven dish. Place the chicken in the middle, then pour the white broth, brown broth, and Riesling over the chicken. Salt and pepper again, and add 2 tablespoons of olive oil.
  • Put a lid over the dish and seal tightly by placing the dough around the dish and lid. With a pastry brush, brush the dough with the egg yolk. Put the dish in the oven preheated to 475 degrees and cook for 55 minutes.
  • Remove from oven, let sit for 5 minutes, and take off the dough, open the lid, and serve.

Pictured above: Westermann's Baeckeoffe with Artichokes & Tomatoes (Photo Credit: Le Coq Rico)

Pictured below: Chef Antoine Westermann (Photo Credit: Le Coq Rico)

290x235-chef-1

111Flatiron Summer Series Recap

Flatiron Summer Series Recap

The Flatiron Summer Series, free public programming -- for the community, by the community -- on the Flatiron Public Plazas, came to a close last week.

The Flatiron/23rd Street Partnership helped New Yorkers make the most of summer with eight fun-filled weeks of free events, which included "Tech Tuesdays" technology classes, fitness classes for "Wellness Wednesdays," and nostalgic games, activities, live entertainment, and treats on "Throwback Thursdays". Over the course of the summer, over 2,150 people attended the programs.

  • The program kicked-off with a Summer Solstice Sundial in partnership with the National Museum of Mathematics, on the Summer Solstice -  Thursday, June 21st - participants became a human sundial using the solstice sun and their bodies to tell the time.

  • On "Tech Tuesdays," classes focused on enhancing attendees' tech skills were taught by instructors from neighborhood businesses and institutions, including General Assembly, which has been a program partner since 2012.

  • In partnership with Athleta Flatiron, fitness enthusiasts enjoyed free yoga, zumba, kickboxing, and other sweat-inducing workouts on "Wellness Wednesdays". Each session was taught by instructors from local studios. Post-workout, participants quenched their thirst with free smoothies from Flatiron Green Cafe as well as goodies from Athleta Flatiron. 

  • Nostalgic games could be found on the North Plaza on "Throwback Thursdays" for some lunchtime fun. Local non-profit The Center for Book Arts and Fujifilm Wonder Photo Shop joined us at noon to offer free book-making activities for kids. Wonder Photo Shop also provided Instax cameras allowing attendees to take home a memory of the series. In the evening, local musicians & improv troupes offered all-ages entertainment. And for three very special days, Eataly and Shake Shack provided sweet treats for our attendees to enjoy.

Thank you to our partners for a successful program this year! 

Interested in participating in Flatiron Summer Series next year? Email info (at) flatironbid (dot) org.
 
111Flatiron - Open for Business

Flatiron - Open for Business

The Flatiron District is open for business! Fifth Avenue, Broadway, and adjacent businesses have reopened, and NYC & Company, the official destination marketing organization for the City of New York, issued the following release earlier this week:

NYC & COMPANY INVITES VISITORS AND LOCALS
TO EXPERIENCE FLATIRON DISTRICT THIS SUMMER


—Following Recovery of Steam Pipe Explosion, Iconic Neighborhood is Open for Business with Vibrant Cultural, Retail and Restaurant Opportunities—

New York City (August 1, 2018) — NYC & Company, New York City’s official destination marketing organization, today announced that Manhattan’s Flatiron District is open to visitors, with most businesses cleared for re-occupancy after select closures due to a steam pipe explosion July 19.

“Despite the recent steam pipe incident, New York City’s Flatiron has bounced back and is eager to welcome visitors and locals to one of the City’s most beautiful neighborhoods,” said Fred Dixon, president and CEO of NYC & Company. “Everyone can discover or rediscover the Flatiron’s unparalleled offerings—from its iconic Flatiron Building to the beautiful Madison Square Park to many cultural, retail and restaurant offerings, including those partaking in NYC Restaurant Week®this summer.”

“Flatiron is one of New York City’s most iconic and beloved neighborhoods, a mixed-use hub of vibrant commerce and culture,” said Jennifer Brown, executive director of the Flatiron/23rd Street Partnership Business Improvement District. “While the July 19 steam pipe incident caused significant impact and certainly inconvenience, many of the district’s retail, restaurant and cultural attractions were not affected and nearly all of those that were are now open for business again.”

The Flatiron District—easily accessible by the F, M, N, Q, R, W, 1,4, 5, 6 and L subway lines, among other public transportation—is one of the most iconic neighborhoods in Manhattan. Its 103 block faces stretch from 21st to 28th Streets, bordered by Third and Sixth Avenues, and the district is home to more than 230 restaurants, bars and casual food establishments.

The Flatiron/23rd Street Partnership offers free 90-minute walking tours of the historic Flatiron District every Sunday at 11 am year-round. Notable sights and landmarks include the MetLife Clock Tower, Appellate Courthouse and the famous Flatiron Building. Madison Square Park has existed as a public space since 1686 and formally opened as a public park in 1847. Its current art installation, Delirious Matter by Diana Al-Hadid, is on view through September 3, and Jorge Palacios’ Link debuts August 16 on the Flatiron North Public Plaza, a pedestrian plaza between Broadway and Fifth Avenue from 23rd to 24th Street.

For foodies, a prix-fixe taste of the Flatiron neighborhood is on the menu through August 17 at any of 16 participating neighborhood eateries in NYC Restaurant Week Summer 2018. These include but are not limited to: 

  • Junoon, meaning “passion” in Hindi, which plates organic Indian dishes.
  • Park Avenue Summer, an eatery that changes its name, decor and menu every season.
  • Scampi NYC, which offers fresh seafood specialties in a golden-hued dining room with big picture windows.
  • Obicà and Zero Otto Nove, two restaurants that serve up contemporary and casual Italian diningamong others.
  • Eataly a 50,000-square-foot-plus high-end Italian food market and rooftop restaurant and its brewery Serra by Birreria.
  • Full list of Flatiron District NYC Restaurant Week participants here.


Upcoming and ongoing events of note include the annual Summer Streets celebration (August 4, 11, 18, from 7 am to 1 pm), which offers visitors nearly seven miles of car-free streets to play, run, walk and bike, including Park Avenue South in the Flatiron District. For budget travelers, the Flatiron Summer Series offers free tech classes, fitness and games through August 9, with programs including Wellness Wednesday, Throwback Thursday and more.

On the retail front, countless boutiques, name-brand menswear, women’s apparel and accessories, textile shops, hand-crafted goods, beauty and beyond await the modern shopper. Fishs Eddy vends eclectic, reclaimed and found items including home goods and dishware. Family travelers will enjoy the hands-on play opportunities at Flatiron District LEGO Store

Cultural organizations in the neighborhood include the National Museum of Mathematics, whose interactive exhibits and Family Fridays promote an interest in math among children, and the Museum of Sex, which highlights the evolution of human sexuality in the current installation Celestial Bodies.

When the sun goes down, the Flatiron District comes alive with unique activities to entertain visitors. Literary-inspired Oscar Wilde cocktail bar was established in 1854 and ironically served as headquarters for Prohibition Enforcement 1919–1933. Repertorio Español—at Gramercy Arts Theatre since 1972—puts on excellent Latin American, Spanish and Hispanic-American theater productions. The flagship of global sensation SPiN—frequented by artists, models, bankers, celebrities and table tennis professionals—offers Ping-Pong tournaments, happy hours and events.

Those seeking overnight accommodations in the Flatiron District have distinct options from which to select. The New York EDITION is situated in a historic 41-story building—formerly a clock tower—and is home to The Clocktower restaurant helmed by Michelin-starred chef Jason Atherton. The brand-new Freehand New York features 395 rooms, the buzzy rooftop cocktail bar Broken Shaker and weekend studio sessions with local artists. 

About NYC & Company:
NYC & Company is the official destination marketing organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in New York City, visit nycgo.com.

111July News Roundup

July News Roundup

July ushered in summer heat and exciting news announcements for the Flatiron District including new restaurant openings, business developments, and real estate transactions. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights. 

  • July was full of restaurant openings and announcements. The second of three dining venues coming to the Evelyn, Leonelli Focacceria e Pasticceria, a Roman-inspired bakery and café, opened (via Eater New York). Chef Anna Kim signed a 12-year lease for a restaurant at 8 West 28th Street that is slated to open in October (via Commercial Observer). Touted as the “Best Steak Restaurant in the UK,” Hawksmoor will open its first U.S. location at 287 Park Avenue South in 2019 that will feature a 180-seat restaurant and a 50-seat bar (via The Drink Business).
  • Modern furniture store, Lovesac, opened at 927 Broadway. The brand was attracted to the district for its first New York retail store due to the growing residential population coupled with high tourism traffic (via Rew Online). Riskified, a company specializing in eCommerce fraud prevention, landed a spot on New York City’s best places to work list, with the Flatiron headquarters garnering a 97% workplace satisfaction rate (via Cision PR Newswire). Todd Snyder was profiled in the Wall Street Journal and described the American classics worn by his father and grandfather that inspired his clothing designs (via Wall Street Journal). Todd Snyder also teamed up with Timex on a limited edition watch, the “Blackout,” that will be available at the flagship store later this year (via Esquire).

Photo Credit: Leonelli Focacceria e Pasticceria