Spotted on Broadway 🐱🐱🐱 (Psst.... <a target="_blank" href="">@petsmart</a>is coming!)
#seeyourcity #nyclove #nyclife #broadway #5thandbroadway #newyorkcity #newyork_ig #nyc🗽 #iheartny #newyorkersbelike #newyorker
Spotted on Broadway 🐱🐱🐱 (Psst.... @petsmartis coming!) . . . . . . . #seeyourcity #nyclove #nyclife #broadway #5thandbroadway #newyorkcity #newyork_ig #nyc🗽 #iheartny #newyorkersbelike #newyorker
3 hrs ago
More springtime headed our way! 🌱 #greeningthedistrict #flowerpower #FlatironNY
More springtime headed our way! 🌱 #greeningthedistrict #flowerpower #FlatironNY
23 hrs ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111March News Roundup

March News Roundup

March was an action-packed month with new restaurants and businesses popping up all over the District. Stay up-to-date with the latest Flatiron District news with the Flatiron BID’s monthly roundup of notable highlights.

  • New life arrived on West 23rd Street this month with the opening of two new restaurants. Popular British chain YO! Sushi opened its first NYC restaurant at 23 West 23rd Street. The restaurant serves up sushi, sashimi, and salad on a conveyor belt that moves throughout the restaurant (via Gothamist). Just across the street, Chef Rory Macdonald opened French pastry shop and bread bakery Patisserie Chanson (via The New York Times).
  • Emelyn Northway and Dorie Smith, the co-owners of women’s clothing boutique Of Mercer, offer fashion tips for conquering all kinds of office dress codes in a recent profile in Business Insider. In other retail news, women’s yogawear company Alo Yoga recently announced that they signed a lease for a new flagship store at 164 Fifth Avenue (via Commercial Observer).
  • Stainless steel water bottle maker S’well is the newest company to call the Flatiron District home. S’well recently announced that they subleased a 25,000-square foot space at Colliers International’s building at 28-40 West 23rd Street (via Commercial Observer).
  • Retail opportunity alert! Shefa Land Corp. is looking for new tenants for a prime piece of Flatiron real estate at 161 Fifth Avenue. The entire 85,775-square-foot building is now available for tenants looking for either retail or office space (via The Real Deal). For a complete survey of other retail spaces currently on the market in the Flatiron District, check out the BID’s monthly Retail Opportunities Map.  

Image via YO! Sushi

111City Lights Comes to the Flatiron District

City Lights Comes to the Flatiron District

NYCDOT has begun work on City Light, a distinctive lighting project in the Flatiron District. The 63 energy efficient light poles will feature LED light bulbs for greater illumination along 23rd Street (between Third and Sixth Avenue) and Broadway (between 20th and 28th Street).

Architect Thomas Phifer & Partners was the winner of an international design competition held by the NYC Department of Design & Construction (DDC). City Lights seamlessly provides crisper light through light-emitting diodes (LED).

The City Lights program has been long-supported by the Flatiron/23rd Street Partnership and Phase One was funded with a $575,000 grant from New York City Council and the Manhattan Borough President. City Lights enhance safety in the district by providing higher quality lighting while improving the public realm through the new design.

“This much-anticipated project will help this dynamic neighborhood shine even more – and while saving energy,” said Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership. “I’d like to thank the DOT and DDC, and our City officials for their work to improve the pedestrian experience with this sleek, new amenity.”

Each new fixture will include LEDs, which provide higher-quality, more natural light. Further benefits include  reduced maintenance costs, more efficient electricity usage, and a lower carbon footprint.

For more information on the City Light design and all DOT projects, visit

111Public Improvement Projects in the District

Public Improvement Projects in the District

This spring, the Flatiron District will be busy with NYCDOT projects designed to improve pedestrian safety and circulation and enhance the public realm. Both projects will be presented at the meeting of the Transportation & Environment Committee of Community Board 5 on Monday, March 27 at 6PM. The meeting will be held at the Bryant Park Corporation, 111 West 40th Street, Suite 2400. 

Flatiron Shared Street

NYCDOT will present plans for a proposed Flatiron Shared Street.This project involves enhanced public space and pedestrian circulation, as well as safer pedestrian crossings in and around the Flatiron North Public Plaza. For more information, click here.

Protected Fifth Avenue Bike Lane (23rd to 8th Street)

NYCDOT is proposing to upgrade the existing buffered bike lane on Fifth Avenue from 23rd Street to 8th Street to a parking protected lane to improve safety for all road users. Painted pedestrian islands will shorten crossing distances for those crossing Fifth Avenue and mixing zones will improve intersections with left turns while maintaining the existing number of vehicular through lanes. Click here for further details.

111Destination Midtown App Launches

Destination Midtown App Launches

The Empire State Building has announced the launch of the official Destination Midtown app. The Flatiron/23rd Street Partnership is proud to be a member of the Destination Midtown Alliance (DMA), a coalition of the most iconic businesses and attractions in Midtown Manhattan. DMA has created the Destination Midtown app, now available for free on iTunes and Google Play.

The interactive Destination Midtown app provides visitors with a user-friendly, selectively curated itinerary to iconic attractions and hidden gems located in Midtown Manhattan, the Heart of New York City. Featuring insider tips, suggested itineraries, events, and themed walking tours such as “Fashion Intro” and “Family Fun,” the app enhances the visitor’s overall experience of Midtown, all within a 15-minute walk of the center of Manhattan, the Empire State Building.

Offering a variety of services ranging from dining, shopping, entertainment, and sightseeing, the Alliance includes the following partners:

Flatiron/23rd Street Partnership
New York Public Library
B&H Photo
Circle Line Sightseeing Cruises
Madison Square Garden
Grand Central Partnership
34th Street Partnership
Intrepid Sea, Air & Space Museum
Mood Fabrics
State Grill and Bar
Grand Hyatt New York
Habanero Blues
The Morgan Library and Museum
Langham Place New York
Macy’s Herald Square
Bryant Park Corp.
Radisson Martinique Hotel
Stella 34 Trattoria
Nick & Stef’s Steakhouse
Madame Tussauds NYC
Garment District Alliance
Reichenbach Hall
Radio City Music Hall

“Midtown is the most important place for a tourist visiting New York City.  With its early opening and late closing shops, restaurants, entertainment, and attractions, it allows visitors to fully immerse themselves in Midtown and all it has to offer. The Destination Midtown app is a gift for millions of tourists and New Yorkers and will help them get the most out of Manhattan,” said Jean-Yves Ghazi, Empire State Building Observatory Director.  “We want visitors to discover all the best that Midtown offers.   The Destination Midtown app helps users easily navigate in this world-famous neighborhood, which is home to many well-known businesses and attractions, all within 15 minutes of the iconic Empire State Building.” 

111Celebrate Pi Day (3.14) in the Flatiron District

Celebrate Pi Day (3.14) in the Flatiron District

International Pi Day on March 14 (3.14) is the celebration of the mathematical constant Pi, the ratio of the circumference of a circle to its diameter. More commonly identified by the Greek symbol, π, it has up to one trillion digits. Math enthusiasts around the world recognize Pi Day with a slew of challenges and activities. Fortunately, the Flatiron District is home to the country’s only museum dedicated exclusively to the discipline of mathematics, the National Museum of Mathematics, or MoMath, where you can celebrate Pi Day.

MoMath is a partner of the Flatiron/23rd Street Partnership and has worked with the BID to celebrate other math-related events with the public, such as the summer and winter solstices. At the museum, the public learns how math is present in the designs, patterns, and interactions of our everyday lives. On Pi Day, visit the museum with your family to discover the many interactive exhibits, such as the formula morph or tessellation station; you can even ride a square-wheeled tricycle in-house. The gift shop expands on the theme with pizza pie cutters, pi-shaped cufflinks and jewelry, and other pi-themed merchandise.

For another perspective on math and its role in the world, Rizzoli Bookstore, a purveyor of art and architecture books, will host James Crawford, author of Fallen Glory: The Lives and Deaths of History’s Greatest Buildings. Tracing the role of architecture throughout civilizations and political change, this work examines 20 buildings from ancient times to the present. Whether you will build new structures at MoMath, learn about architecture at Rizzoli Bookstore, or savor a pie cup from Hill Country Chicken, the Flatiron District offers many ways for you to celebrate Pi Day this year!

111New Neighbor: Made Man Barbershop

New Neighbor: Made Man Barbershop

The Flatiron District extends a warm welcome to Made Man Barbershop, which recently opened its third New York City location at 10 East 23rd Street. Made Man Barbershop is owned by Sam Chulpayev, whose family has been in the barbering business for over 100 years. Mr. Chulpayev sought out a space in the Flatiron District because of the high number of creative professionals in the area.

Made Man provides high-end, low-cost services, blending the classic comforts of the past with contemporary hairstyling of today. The shop is decorated with antique finds that highlight the golden age of barbering of the 1920s and '30s.

The staff of dedicated, personable, and skilled barbers at Made Man allows every customer to have a customized experience. Made Man’s barbers promise to give customers the cut they want with great care and dedication. Not sure what kind of cut you want? Your barber can suggest a variety of styles that will bring out your best features.

Customers can book an appointment on Made Man’s website, and walk-ins are also accepted.

Hours are Monday through Friday 8:00 a.m. to 8:00 p.m., Saturday from 8:00 a.m. to 7:00 p.m., and Sunday from 10:00 a.m. to 6:00 p.m.

Made Man Barbershop, 10 East 23rd Street, between Broadway and Madison, (646) 520-7080.

Image via Made Man Barbershop