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Rain, rain, go away 🌞 #PlazaPlanters #SummerInNYC
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Rain, rain, go away 🌞 #PlazaPlanters #SummerInNYC
15 hrs ago
Introducing  <a target="_blank" href="http://instagram.com/leonellinyc%E2%80%99s">@leonellinyc’s</a>Focacceria e Pasticceria 🍩☕️a bakery/cafe bringing the traditional Italian pastry shop to the neighborhood #DiscoverFlatiron #LeonelliNYC
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Link in bio for details ⤴️
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📸:  <a target="_blank" href="http://instagram.com/lmbittner">@lmbittner</a>
176 likes
Introducing @leonellinyc’sFocacceria e Pasticceria 🍩☕️a bakery/cafe bringing the traditional Italian pastry shop to the neighborhood #DiscoverFlatiron #LeonelliNYC . Link in bio for details ⤴️ . 📸: @lmbittner
2 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Flatiron Foodies: Sagaponack's Striped Bass with Coconut Curry

Flatiron Foodies: Sagaponack's Striped Bass with Coconut Curry

Named after a village in the Hamptons, Sagaponack NYC is located at 4 West 22nd Street and is a New American restaurant primarily serving fresh seafood. The restaurant takes pride in locally sourcing seafood, as well as New York craft beers, wines, and ciders. Sagaponack NYC shares their Striped Bass and Coconut Curry recipe for this month's Flatiron Foodies.

Striped Bass with Coconut Curry

Serves: 4

Fish

  • Four fillets of striped bass, 6-8 ounces each (keep the fish dry, especially the skin side)
  • Salt and pepper
  • Extra virgin oilve oil
  • 1 TBSP butter
  • 1 TSP dried thyme

Instructions

  • Pat fillets dry with a paper towel, and season both sides with salt and pepper
  • Heat a 10-inch cast-iron skillet over high heat, add the olive oil when hot
  • Place fillets in the pan, skin side down, and press down gently for 20 seconds with a spatula
  • Lower heat to medium, let sizzle until fish is golden, 2 to 3 minutes.
  • Cafefully flip fillets and add butter and thyme to pan
  • Tilt pan slightly to let the melted butter pool at one end; use a spoon to baste the fish
  • Continue basting until golden all over and cooked through, 45-90 seconds total

Green Pea Coconut Curry

  • 4 TBSP green curry paste
  • 1 cup chopped onion
  • 1 TBSP minced garlic
  • 2 kaffir lime leaves
  • 8 ounces coconut milk
  • 3 ounces chicken stock
  • 3 ounces fish stock
  • 1 cup frozen peas

Instructions

  • In a sauce pan over medium heat, combine the curry paste, onion, garlic, and lime leaves
  • When the onions are translucent, add the conconut milk and stocks and bring to a boil
  • Reduce the heat to low, allow to simmer for 10 minutes
  • Remove the lime leaves and place the mixture into a blender
  • Carefully add the frozen peas and blend until smooth 

Forbidden Rice

  • 2 TBSP finely chopped shallots
  • 2 TBSP minced garlic
  • 1 TSP salt
  • 1 TBSP canola or soy bean oil
  • 2 TBSP sesame oil
  • 2 Cups washed forbidden rice
  • 4 Cups water

Instructions

  • In a medium sauce pot (with lid), heat to medium-low and add the canola or soy bean oil
  • Add the shallots, garlic, salt, and cook for a few seconds
  • Add the rice and sesame oil, stir to coat the rice
  • Add water, increase heat to bring to a boil, cover and reduce heat to simmer 15-20 minutes
  • Rice is ready once the water has boiled away

Plate the curry and forbidden rice, and top with the striped bass.

Pictured above: Sagaponack's Striped Bass with Coconut Curry (Photo Credit: Sagaponack NYC)

111Use 311 to Dispatch Services for Those in Need + Other Resources

Use 311 to Dispatch Services for Those in Need + Other Resources

During the warmer months, residents and office workers in the neighborhood are likely to notice an increasing number of individuals in need of assistance throughout the district. If you observe someone who appears to be in need of assistance, there are a number of ways to help.  

First and foremost, you can call 311 to report homeless individuals in need of service -  ask to speak with a Homeless Outreach Specialist and a team will be dispatched to assist. In addition to contacting 311, individuals in need of assistance can also be reported to the Flatiron/23rd Street Partnership, which through a contract with Urban Pathways deploys a team of social workers to canvass the district.

Other useful information:

  • As an alternative to calling 311, you can also download the 311 app.
  • Manhattan Community Board 4 has a comprehensive list of shelters, food pantries and soup kitchens, permanent supportive housing sites, outreach/drop-in sites, and advocacy organizations. Click here for the list.
  • Volunteer or donate to a service organization or shelter such as: BRC, Breaking GroundUrban Pathways, Partnership for the Homeless, Coalition for the Homeless.
  • Volunteer for the HOPE Count: the HOPE Count is a survey to assess the number of homeless individuals living in New York City's public spaces - the survey increases public accountability and improves the programming designed for street homeless. Click here to learn more.
111NYC Restaurant Week - Summer 2018

NYC Restaurant Week - Summer 2018

Reservations are now open for the summer edition of NYC Restaurant Week, taking place July 23rd to August 17th.
 
This semiannual promotion by NYC & Company offers two and three-course meals for both lunch and dinner at affordable price points at restaurants all over the city.
 
Below is a list of participating Flatiron District restaurants. Reservations can be made directly on the official NYC Restarant Week page.
 
Participating Neighborhood Restaurants
 
  • Hanjan, 36 West 26th Street, (212) 206-7226
  • ilili, 236 Fifth Avenue, (212) 683-2929
  • Junoon, 27 West 24th Street, (212) 490-2100
  • Manzo, 200 Fifth Avenue, (212) 229-2180
  • Scarpetta, 88 Madison Avenue, (212) 691-0555

Photo Credit: Junoon

111June News Roundup

June News Roundup

Summer has arrived and June was an exciting month as the Flatiron District garnered media attention highlighting impressive offerings at neighborhood restaurants and bars, new business openings, real estate transactions, and Flatiron BID sponsored events. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights. 

  • Numerous Flatiron restaurants and bars received accolades in June. The Library at The NoMad Hotel was named the second "most instagrammable restaurant in the world" (via Vogue Australia). The extensive selection of liquors found at the vintage-styled lounge The Flatiron Room, and Southern-inspired bar Maysville secured spots on Eater New York's list of 'Most Impressive Whiskey Bars in NYC' (via Eater New York). The World's 50 Best Restaurants 2018 list was announced this month and featured Eleven Madison Park at number four, and Cosme at number 25, rising from number 40 on last year's list (via Eater New York). Natalie Portman designated Lebanese restaurant ilili as her favorite vegan restaurant (via Lebanese Examiner). Burgers are an American staple and New York City has some of the best around, including those served at Shake Shack and Upland (via Urban Matter). Cote's new 10-course Steak Omakase received the high praise of "no better ode to steak in this town" (via Eater New York). 
  • New restaurants and businesses opened their doors in Flatiron this month. The newly renovated Evelyn Hotel will feature three culinary ventures including Italian trattoria Leonelli Taberna, which is the first to open (via New York Times). A new food hall called Sous Vide Kitchen will be coming to the neighborhood and will include five different fast-casual concepts under one roof with cashless, self-service kiosks (via AM New York). The St. Ives Mixing Bar popped up in the district and will be open until September 15th. Visitors can mix custom skincare products made with natural ingredients (via Beauty Packaging). Eataly announced its five locations across the country will ban plastic straws and stirrers by July 31st to reduce waste (via AM New York). The James Hotel NoMad debuted a CBD-infused menu with cannabis chef Andrea Drummer. The offerings include CBD-infused meatballs, salads, and eye serums (via Urban Daddy). 
  • Several neighborhood businesses had milestone accomplishments. Flywheel expanded its national presence with its first Denver location that is slated to open this summer (via Cision PR Newswire). High schoolers with The Jazz Gallery put on an impressive musical performance on June 10th previously labeled by professionals as unplayable (via New York Times). Cool-temperature fitness studio Brrrn was featured on Good Morning America (via Good Morning America). Coworking space Breather recently launched a longer-term office rental option after having had success providing short-term spaces for businesses (via Commercial Observer).
  • Design agency Bulletproof inked a lease at 257 Park Avenue South to nearly double its office space this fall (via Commercial Observer). Baltz & Company, a lifestyle public relations agency, and Diply USA, a social entertainment website, signed leases in the district to occupy the seventh and ninth floors of 49 West 23rd Street (via Rew Online). 
  • The Flatiron/23rd Street Partnership celebrated 12 years of neighborhood transformation at its annual meeting on June 6th (via City Limits) and launched the Flatiron Summer Series on June 19th. The Summer Series consists of eight weeks of free community programming including technology classes, fitness classes, games, and musical performances, plus bonus "summer sweets" giveaways on select days (via City Guide). 

Photo Credit: Infatuation of Cote

1112018 Fourth of July Holiday Guide

2018 Fourth of July Holiday Guide

New York City is a magical place to celebrate the Fourth of July! Whether you want to take in the spectacular Macy's Fourth of July Fireworks display, or keep it simple with a picnic in the park, visit the Flatiron neighborhood for a memorable Fourth of July holiday.

Watch Fireworks

Macy’s 42nd Annual Fourth of July Fireworks show is offering its largest display in eighteen years since the Millennial celebration. The 25-minute light show kicks off at 9:25 pm when 75,000 fireworks will begin launching from seven barges in the East River between 24th and 41st Streets. 

Here in Flatiron, 230 FIFTH is hosting a July 4th Summer BBQ on its rooftop from 12 pm to 2 pm. A $20 cover from 7 pm to 9 pm includes one drink ticket. Reservations are made through bottle service. Please call the venue directly (212-725-4300) for more information.

Experience the Country in the City

Eataly is bringing the Italian countryside to New York City with its greenhouse rooftop restaurant and bar, SERRA by Birreria. The rustic tables and family-style dishes made with fresh, quality ingredients from Eataly's favorite farmers from Italy and the U.S. transport guests from the Manhattan streets to Italy's rolling fields. The expertly curated drink menu offers beers, cocktails, and treats to beat the heat such as botanical cocktails, frosé (frozen rosé), and Negroni popsicles. 

Host a Picnic

Grab a blanket and escape to the shade of the beautiful trees and gardens of Madison Square Park. Several Flatiron hot spots offer summer comfort food perfect for a picnic. 

Stop by Smile To Go for tasty sandwiches, salads, and pastries. Lobster rolls are a summertime classic and Luke's Lobster offers some of the best with a quarter pound of wild-caught Maine lobster stuffed into a buttered bun. Treat yourself to all-American burgers, fries, and shakes at the original Shake Shack. Cool down with Cha Cha Matcha's soft serve with flavor twists like coffee and passion fruit, or Juice Press' fresh fruit smoothies and acai bowls, or satisfy your sweet tooth with a patriotic American Flag cupcake pack at Baked by Melissa. While in the park, be sure to check out this summer's art exhibition, Delirious Matter by artist Diana Al-Hadid on view through September 3rd and curated and presented by the Madison Square Park Conservancy.

Shop Before Your Weekend Beach Getaway

If you're headed to the beach or the pool for the long holiday weekend, these Flatiron shops can help you gear-up. Check out the latest swimwear at Athleta FlatironClub Monaco, Sweaty Betty, and Todd Snyder, and pick up a new pair of designer sunglasses at Solstice. And, don't forget to protect your skin from the sun with high-quality SPF products from Origins.  

Get Around The City 

Visit the MTA's website to help plan your transportation needs for the July 4th holiday, or travel on two wheels from one of the 13 Citi Bike stations in and around the Flatiron District.

Photo Credit: NY Design Agenda 

111World Cup 2018 - Where to Watch in Flatiron

World Cup 2018 - Where to Watch in Flatiron

The 2018 FIFA World Cup Russia is here and New York City has caught the fever! The United States did not qualify for this year's World Cup so adopt another team and enjoy the camaraderie at these Flatiron outposts where you can eat, drink, and catch each match.

The 40/40 Club6 West 25th Street, 212-832-4040

Enjoy a game at this upscale American sports bar and lounge on one of its four extra large (165-inch) state-of-the-art video walls. 40/40 Club is opening early and extending happy hour deals to cover the matches. 

Bounce Sporting Club, 55 West 21st Street, 212-675-8007

This 4,000 square-foot sports lounge is packed with flat screens ideal for viewing the World Cup and serves up tasty twists on standard bar food. 

Belgian Beer Café220 Fifth Avenue, 212-575-2337

Celebrate the World Cup with an authenmtic beer hall experience that makes you feel like you are in Europe. At this Belgian bar and bistro, every single beer is served in its own proper glass, and all food items are made with beer. 

BXL Zoute, 50 West 22nd Street, 646-692-9282

BXL Zoute is perfect for those rooting for the Belgian national football team. Belgian waffles will be on the menu for all early afternoon matches.

The Churchill Tavern, 45 East 28th Street, 646-476-8419

Cheer on England at this two-story tavern offering the best of British and local craft beer, and traditional English fare. 

Flatiron Hall, 38 West 26th Street, 646-790-3200 

This brewpub crafting unique beers and cocktails will have World Cup matches playing on all screens through the July 15th final. 

Grey Bar and Restaurant43 West 26th Street, 212-532-2643

Watch every match surrounded by multiple televisions at this chic sports tavern offering elevated pub food with sophisticated drinks. 

Storehouse, 69 West 23rd Street, 212-243-8898

This two-story Irish sports bar offers comfort food, brews, and each match will play live on large projector screens.

Photo Credit: Manhattan Sideways of BXL Zoute