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Looking up // The Madison Square Park Tower at 45 E. 22nd St. becomes one with the clouds.☁
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#discoverflatiron #architecture #nycarchitecture  <a target="_blank" href="http://instagram.com/45east22">@45east22</a> <a target="_blank" href="http://instagram.com/madisonsquareparktower">@madisonsquareparktower</a>
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Looking up // The Madison Square Park Tower at 45 E. 22nd St. becomes one with the clouds.☁ . #discoverflatiron #architecture #nycarchitecture @45east22 @madisonsquareparktower
1 day ago
Summer Scoops is happening in the plaza with #FREE Gelato from  <a target="_blank" href="http://instagram.com/eatalyflatiron%21%21">@eatalyflatiron!!</a>🍦continues until 8pm!

Enjoy your scoops while you watch  <a target="_blank" href="http://instagram.com/thepitnyc%27s">@thepitnyc's</a>musical improv!😂🤣 #Throwbackthursday every week on the North Flatiron Plaza!
172 likes
Summer Scoops is happening in the plaza with #FREE Gelato from @eatalyflatiron!!🍦continues until 8pm! Enjoy your scoops while you watch @thepitnyc'smusical improv!😂🤣 #Throwbackthursday every week on the North Flatiron Plaza!
3 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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What’s New

111Hanging Flower Baskets Return to the Flatiron District

Hanging Flower Baskets Return to the Flatiron District

They’re back! The BID’s hanging flower baskets were recently re-installed and planted after NYCDOT completed the City Lights phase one installation in early June. The baskets boast white begonias, red coleus, and blue petunias. Later this summer, the BID will more than double the number of hanging baskets in the district to 94 street poles.

In addition to the hanging flower baskets, 180 tree pits were also recently planted with warm weather-appropriate dragon wing-leafed begonias. The Park Avenue South malls, between 21st Street and 28th Street, now include white and big series begonias, coleus, and ipomoea, and the 148 planters in the Flatiron Public Plazas are alive with very colorful Victoria blue salvia, lantana, geraniums, hibiscus, and petunias.

111Father's Day in the Flatiron District

Father's Day in the Flatiron District

Spend this Father's Day in the Flatiron District! See our Father's Day roundup complete with gift ideas and restaurant specials perfect for celebrating. As always, the District's free historic walking tour is a perfect Sunday morning activity. For more information, please contact the businesses directly. 

Gifts 

Destination XL (DXL) Men's Apparel, 703 Sixth Avenue, 212-242-3189

An all-inclusive store offering clothing options for 'Big and Tall' with everyday specials. Sales also available online.  

Dyanna Spa, 40 East 21st Street, 212-995-2355

Treat dad to a day of pampering. Several Father’s Day Specials are available including a one-hour massage and mini facial for $100, and 30-minute scrubs for $75. 

Eataly, 200 Fifth Avenue, 212-229-2560

Eataly is offering special gift basket options for Father's Day including a "Chefly Dad" Gift box with ingredients for a home-cooked meal and a "Wine Loving Dad" Gift Box complete with a monthly wine subscription.

Flatiron Wines and Spirits, 929 Broadway, 212-477-1315

Browse Flatiron Wines and Spirits' curated selection of wines and liquors from around the world that are sure to be a hit with dad.

Heyday, 1130 Broadway, 646-869-3601

Offering a Father’s Day Facial and shave! Gift a 50-minute facial and Harry’s Winston Shave Kit for $125 (a $140 value).

L'atelier du Chocolat, 59 West 22nd Street, 212-243-0033

Treat dad to a box of fine chocolates! Several beautifully packaged gift sets are available at L'atelier du Chocolat. 

L’Occitane En Provence, 170 Fifth Avenue, 212-206-8860

Father’s Day Gift Sets available, plus a gratis gift with all purchases over $65. 

Peter Manning, 19 West 24th Street, 800-564-1227 

For dads 5'8" and under, stop by Peter Manning for a casual and not-so-casual wardrobe update.

Rizzoli Bookstore, 1133 Broadway, 212-759-2424

Rizzoli’s offers a wide collection of books from photography and design to sports and foreign literature. Books make the perfect gift!  

Scuba Network, 43 West 21st Street, 212-243-2988

The Scuba Network offers gift certificates for the adventurous father. Scuba Network's Getaway Training Special is offered for $899 and includes academic online training, pool classes, open water training dives, and three night getaway to Fort Lauderdale, FL.  

Whisk, 933 Broadway, 212-477-8680

Perfect for the father who loves to cook, Whisk offers plenty of great gifts. Whisk also provides helpful online gift guides for budgets up to $25, $50, and $100. 

  

Restaurant Specials

230 FIFTH, 230 Fifth Avenue, 212-725-4300

On Father's Day, from 10:00 a.m. to 4:00 p.m., 230 FIFTH is offering a special brunch to celebrate dad for $29 (children 12 and under $15).

Belgium Beer Café, 220 Fifth Avenue212-575-2337

Belgian Beer Cafe serves up classic entrees including a Raw Oyster Bar and Belgian-inspired stew accompany draft beer and wine. Brunch also available.

Cosme, 35 East 21st Street, 212-913-9659 

Cosme boasts traditional Mexican flavors using locally sourced ingredients for both brunch and dinner.

Italienne, 19 West 24th Street, 212-600-5139

Named one of Eater NY's "Hottest Resturants Right Now," Italienne dishes out Italian and French cuisines with wine pairings that are sure to impress dad. 

Raymi, 43 West 24th Street, 212-929-1200

Raymi will be serving its signature Peruvian-inspired brunch to make this Father's Day.

Sarabeth’s, 381 Park Avenue South, 212-335-0093

A classic New York brunch option, Sarabeth’s will be offering Father’s Day specials in addition to their weekly menu options. 

Flatiron District businesses: If you are offering a Father's Day Special, we'd love to include it! Please contact us at info@flatironbid.org

Image via Italienne.

111Exercise on the Flatiron Public Plaza This Summer on Wellness Wednesdays (June 21-August 9)

Exercise on the Flatiron Public Plaza This Summer on Wellness Wednesdays (June 21-August 9)

Join the Flatiron/23rd Street Partnership for Wellness Wednesdays, eight weeks of free fitness classes taught in partnership with local fitness studios. The classes run from 6:30 p.m. to 7:30 p.m. on Wednesday, June 2ist through Wednesday, August 9th. The Flatiron District, often known as the "fitness district," offers a variety of exercise activities, from yoga + barre with exhale to self-defense with Gotham Jiu Jitsu. 


Wednesday, June 21st: Yoga + Barre with exhale

Balance barre moves for your upper body, thighs, and glutes with athletic, core-centric yoga warrior sequences for your flexibility, balance, and energy.

RSVP for Yoga + Barre here. Download the release and waiver form for this class here.

Wednesday, June 28th: SIN Crawl with SIN Workouts

SIN Crawl is a circuit-based HIIT (High Intensity Interval Training) full body workout designed by SIN Workout's trainers where participants will hop from station to station.

RSVP for SIN Crawl here. Download the release and waiver form for this class here.

Wednesday, July 5th: Fight Like a Woman: Intelligence and Poise with Gotham Jiu Jitsu 

Gotham Jiu Jitsu is sharing the art of self-defense. Within an hour, learn fundamental techniques used to fight back and escape from most situations.

RSVP for Fight Like a Woman here. Download the release and waiver form for this class here.

Wednesday, July 12th: Vinyasa Yoga with New York Health and Racquet Club

Emphasis is on linking breath with movement, strength, and form.

RSVP for Vinyasa Yoga here. Download the release and waiver form for this class here.

Wednesday, July 19th: Happy Hour Dance Cardio with AKT

Dance-based interval training class perfect for students of any level.This class alternates between choreographed combos of dance cardio, toning, and dynamic flexibility sections.

RSVP for Happy Hour Dance Cardio here. Download the release and waiver form for this class here.

Wednesday, July 26th: Zumba with New York Health and Racquet Club

A dynamic fitness program including Latin rhythms, easy-to-follow moves, sculpting, and resistance training.

RSVP for Zumba here. Download the release and waiver form for this class here.

Wednesday, August 2nd: UPDATED! Combat Core with NY Personal Training

This class is a core and strengthening workshop without any equipment, using only your own body weight.

RSVP for Combat Core here. Download the release and waiver form for this class here.

Wednesday, August 9th: UPDATED! Combat Core with NY Personal Training

This class is a core and strengthening workshop without any equipment, using only your own body weight.

RSVP for Combat Core here. Download the release and waiver form for this class here.


Wellness Wednesday fitness classes take place from 6:30 p.m. to 7:30 p.m. on the South Flatiron Public Plaza, on Broadway between 22nd and 23rd Streets. Classes are free and open to the public, but are subject to change due to weather. Follow @FlatironNY on Twitter for updates. 

These fitness classes are part of Flatiron Summer Series, a series of free community programming for the neighborhood by the neighborhood, including free tech education classes on Tech Tuesdays, free fitness classes on Wellness Wednesdays, and nostalgic games and performances on Throwback Thursdays. For a full list of free classes, activities, and entertainment on the Flatiron Public Plazas, visit www.FlatironDistrict.nyc/summer2017.

*All participants must fill out and sign the release and waiver in order to participate. Participants under the age of 18 must have a parent or guardian sign the release and waiver. Please bring a printed copy of your signed release and waiver to the registration table prior to class. There will be additional release and waiver forms on site.

111Mark Your Calendars for This Year's Tech Tuesday Line-Up (June 20-August 8)

Mark Your Calendars for This Year's Tech Tuesday Line-Up (June 20-August 8)

Since 2012, the BID has offered tech education classes to the public in the warm-weather months. On Tuesday evenings from June 20th through August 8th, in partnership with General Assembly, classes will be held on the South Public Plaza (Broadway between 22nd and 23rd Streets). 

This year, instructors hail from the following local institutions and businesses: General Assembly, Baruch College Division of Continuing and Professional Studies, ThoughtMatter, and Touro Graduate School of Technology

Tuesday, June 20, 2017

Content Marketing & SEO with Baruch College - Continuing and Professional Studies

Renowned Industry Expert, Lavall Chichister, Head of Search and Content Marketing at Lowe Profero and Instructor at Baruch College’s Division of Continuing & Professional Studies will lead an engaging conversation on how to evolve your career and business in the digital marketing landscape!  Join us at the Flatiron Plaza to learn essential tips and tricks to research, develop, and optimize your content for SEO. Examples and tools discussed will help you increase web traffic for Google, Bing, YouTube, Pinterest and other popular platforms for maximum impact.

Instructor: Lavall Chichister

RSVP here

Tuesday, June 27, 2017

Storytelling As a Branding Tool with ThoughtMatter

The best and most successful brands often tell the greatest stories. A well-formed and self-aware brand narrative can help elevate an organization, connect it with its audience and build consumer and client trust. This discussion explores the ways storytelling – when done with insight, authenticity, and care – can benefit any brand and drive its success.

Instructor: Scott Muska and Katie Williams

RSVP here

Tuesday, July 11, 2017

Coding 101 with General Assembly

Step into the world of development with General Assembly.  During our introductory workshop, explore the building blocks of the web- HTML and CSS- and learn how you can apply these programming languages to develop your own simple sites. By writing your own lines of code, you’ll:

  • Get a closer look at how the developer community and many different fields benefit from coding knowledge.
  • Learn how HTML and CSS function together to form the backbone of the web.
  • Cover key coding terms and principles.

General Assembly asks that participants bring their own laptop to this class. 

RSVP here

Tuesday, July 18, 2017

UX Design 101 with General Assembly

Learn more about user experienced design with General Assembly.  During our introductory workshop, explore the decision-making process that dictates how users interact with digital products and see why businesses of all stripes have put out the call for UX talent. Plus:

  • Learn what the world of UX design encompasses and why it matters
  • Touch on fundamental tools and techniques used by professional designers.
  • Discover resources to continue learning about UX. 

General Assembly asks that participants bring their own laptop to this class. 

RSVP here

Tuesday, July 25, 2017

Digital Marketing 101 with General Assembly 

Join General Assembly as they discuss digital marketing.  During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first. 

Instructors: Jon Chang

RSVP here

Tuesday, August 1, 2017

Kickstart Your Project with ThoughtMatter

Crowdfunding isn't just about funds - you need a crowd. This discussion will cover the basics of setting up and promoting a successful Kickstarter campaign. We will talk about finding your audience, creating enticing rewards and knowing when to hit the 'launch' button.

Instructor: Martha Kirby

RSVP here

Tuesday, August 8, 2017

How to Launch Your New Website Idea with Touro College Graduate School of Technology

Want a killer website, but unsure where to start? How do you create a logo and website if you are not a web designer or developer? Coming up with a good idea is a lot of work, but making your website a reality is easier than you think. Join Touro College Graduate School of Technology for this workshop and find out.

Instructor: Renata Rocha

RSVP here

 

111Announcing the 2017 Summer Series Throwback Thursday Line-Up

Announcing the 2017 Summer Series Throwback Thursday Line-Up

The Flatiron/23rd Street Partnership Business Improvement District (BID) brings back nostalgic fun to the North Flatiron Public Plaza on Throwback Thursdays. The event series will run Thursday, June 22nd through Thursday, August 10th in the plaza north of 23rd Street between Broadway and Fifth Avenue. 

The BID organizes a play station with giant games, board games, and cornhole; it is free and open to the public beginning at 11:00 AM.

Local performance venues and arts studios join in on the fun to provide free cultural education and entertainment, such as afternoon book-binding and printing demonstrations by the Center for Book Arts from 12:00 PM. to 2:00 OM. The Center is an organization dedicated to exploring and cultivating contemporary aesthetic interpretations of the book as an art object. At 6:00 PM. each Thursday, local musicians will entertain passersby on the plaza.

New this year, the BID is partnering with Eataly & Shake Shack to host "Summer Scoops" featuring complimentary servings of Eataly's Gelato at our "Summer Scoops Kickoff" and Shake Shack's Frozen Custard at "Mid-Summer Scoops"* at 6:00pm (June 22nd and July 13th).

Enjoy the full schedule of Throwback Thursdays this summer:

For more information, visit FlatironDistrict.nyc/summer2017.

 

 

 

*While supplies last

111May News Roundup

May News Roundup

As May comes to a close and summer beckons, the Flatiron District experienced media attention highlighting new food opportunities, a thriving real estate market, and further business development. Stay up to date with latest Flatiron District News with the BID’s monthly roundup of notable highlights. 

  • Breakfast options have reached new heights to help make the morning commute easier. Shake Shack at Madison Square Park announced its rollout of a breakfast menu (via Gothamist). Further, Eataly’s breakfast sandwiches have been declared the “Best in NYC” (via Business Insider).  
  • Calling all Foodies, a favorite outdoor food market, Madison Square Eats, kicks off this month until June 9th (via Guest of Guests). Be sure to also check out the summer’s biggest barbeque event, the Big Apple Barbeque Block Party of 2017, Saturday, June 10 and Sunday, June 11 (via Eater NY). Additionally, two Flatiron District restaurants, Italienne and Made Nice, landed spots on the coveted 'Hottest Restaurants in Manhattan Right Now' list (via Eater NY). 
  • The commercial real estate market continues to thrive in the Flatiron District. While some neighborhoods have seen a decrease in rents, the Flatiron District is described to be “a great market and one of the strongest in the city” (via NY Post). Kohler, the plumbing giant, snatched up a prime real estate location on 21st Street to open up its flagship ‘Experience Center.’ The 10,000 square-foot space will provide customers with an interactive showroom displaying their products (via Architectural Digest). Jennifer Furniture signed a lease in the landmark O’Neill Building on Sixth Avenue (via NY Post). 
  • Workspace developer WeWork has plans for “three times the number of real estate transactions this year” bringing further business development to the Flatiron District (via BisNow).  Designer Peter Manning opened a second-floor retail shop to bringing his online men’s clothing site to its first brick-and-mortar location. The shop caters to the fashion needs of 'short-to-moderately sized men' (via NY Business Journals). PetSmart has announced plans to open its third New York City location within the Financial District with doors opening this fall (via Commerical Property Executive).