The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods.
New Neighbor: Inscape
Inscape, a studio that offers immersive experiences for guided meditation and relaxation, arrived in the bustling Flatiron District earlier this November. Created by New York-based fashion retailer Intermix founder Khajak Keledjian, who became a serious meditator in 2007, Inscape also adopts Intermix's mix-and-match philosophy, but this time, applies it to the modern meditation center experience.
What is unique about Inscape that you cannot find at a yoga studio is the fact that there are no teachers or gurus. Classes are led by nondenominational teacher-free audio guides. The voice of the brand is known as Skye, and it will guide you through meditation and relaxation sessions (Vogue, November 2016).
Did you know that there is a difference between meditation and relaxation? Meditation is about your relationship with your mind. Inscape offers their signature flow that includes movement, breathing, and three types of meditation techniques—Focus, Mindfulness, and Mantra. Relaxation is when your body feels safe and nurtured, sending signals to your heart and breathing to slow down. You will experience the relaxation sessions lying down. Both relaxation and meditation sessions are offered in varying lengths, so that the sessions are accessible for everyone.
Inscape also offers quiet spaces outside of the studio where you can lounge and relax, sip tea, or read a book. You can also participate in their seasonal creative and interactive art activities. Inscape also offers a mobile app with content for all levels to guide you through the day.
Hours are Monday through Friday from 7:45 a.m. to 9:00 p.m. or Saturday and Sunday from 10:00 a.m. to 5:00 p.m.
Inscape, 45 West 21st Street, #1, between Sixth and Fifth Avenues, (646) 952-0706.
Image via Inscape.
23 Days of Flatiron Cheer Social Media Contest #FlatironSkyLine
Visitors to see Flatiron Sky-Line are invited to share their photos and experiences on Twitter and Instagram. Images shared from public social media accounts, using the #FlatironSkyLine hashtag, will be entered to win prizes from local Flatiron businesses.
Prizes include dining gift certificates, fitness memberships and classes, tickets to performances, and much more. A winner will be picked each day!
November News Roundup
The weather may be getting colder, but the Flatiron District continues to be hot with media attention highlighting restaurants, health and wellness businesses, public transit, and BID events. Stay up to date with the latest Flatiron District news with the BID’s monthly roundup of notable highlights.
Image of Flatiron Sky-Line
#ShopSmall + Photo Scavenger Hunt in Flatiron on Small Business Saturday
Founded by American Express, Small Business Saturday is an opportunity to show love to small businesses during the holiday shopping season. This year, as a Neighborhood Champion, the Flatiron/23rd Street Partnership is collaborating with businesses across the district to hold in-store events and special deals, in addition to a neighborhood-wide photo scavenger hunt, on Small Business Saturday.
You’ll find Small Business Saturday merchandise across the district. The businesses below are doing something extra special on Small Business Saturday. Use the hashtag #ShopSmall and tag @FlatironNY on social media.
Abracadabra – 19 West 21st Street (between Sixth and Fifth Avenues), (212) 627-5194
Snap photos with Abracadabra’s Zoltar Machine and enjoy 10% off stocking stuffers when you mention the Flatiron Partnership.
BXL Zoute – 50 West 22nd Street (between Sixth and Fifth Avenues), (646) 692-9282
Celebrate Small Business Saturday with a Belgian brunch at BXL Zoute! A special offer for Small Business Saturday will be available.
The Churchill Tavern – 45 East 28th Street (at Park Avenue South), (646) 476-8419
The Churchill Tavern is offering a $25 per person brunch, which includes one brunch item, two drinks, and includes tax and gratuity.
Flatiron Wines – 929 Broadway (at 21st Street), (212) 477-1315
Step into Flatiron Wines for a Small Business Saturday wine tasting.
Heyday – 1130 Broadway (at 26th Street), (646) 869-3601
Enjoy 25% off store-wide at Heyday for your favorite facial essentials.
N.Y. Cake - 56 West 22nd Street (between Fifth and Sixth Avenues), (212) 675-2253
Stock up on bakeware for the holiday season! All metal cookie cutters 3” and smaller on the wall will be on sale for $1.50.
Uplift – 24 West 23rd Street (between Fifth and Sixth Avenues), (212) 242-3103
Celebrate Uplift Studios, and all-women gym, with a super sale on vintage merchandise, and a discount off your first class when you mention the Flatiron Partnership.
Rizzoli Bookstore – 1133 Broadway (at 26th Street), (212) 759-2424
Join Rizzoli’s social media splash: post a picture of an item you would like to give or receive to social media and tag @RizzoliBookstore and @FlatironNY. All posts will be entered to win a $25 gift certificate from Rizzoli.
Whisk – 933 Broadway (between 21st and 22nd Streets), (212) 477-8680
Participate in Whisk’s in-store photo booth from 3:00 – 5:00 p.m. for a chance to win a Boska Petit Paris cheese board and slicer ($70 value).
Yoga Shanti – 46 West 24th Street (at Sixth Avenue), (212) 255-9642
Small Business Saturday is the perfect day to try something new! All new students that day will receive a free class. Returning students will receive 25% off classes, class packs, and retail.
Join the Flatiron/23rd Street Partnership for our digital scavenger hunt on Saturday, November 26. Eligible participants will be entered to win a prize. Here’s how to play:
One entry per Facebook account. Open to US residents only.
Image of N.Y. Cake via Flatiron/23rd Street Partnership
New Neighbor: SNOWFOX Sushi
Sushi is making a splash in the Flatiron District - now in the mix: SNOWFOX. Founded in Houston, Texas, SNOWFOX is known for chef-prepared sushi at a grab-and-go speed. SNOWFOX, owned by JimKim Company, is a sushi bar management company that operates 600 sushi bars in food courts and supermarkets globally, but the store on 23rd Street is its first storefront location on the East Coast.
The neighborhood’s crossroads of businesses and shoppers create the vibrant atmosphere SNOWFOX chefs wish to cater to, as well as the Flatiron Building's instantly recognizable image. “We chose the Flatiron District for our first New York store because not only is it a bustling neighborhood, but it’s also a place that everybody knows,” said MJ Lee, Administration Director at SNOWFOX.
SNOWFOX offers freshly made and elegantly packaged sushi rolls and bento boxes, in addition to side items such as poke and seaweed salads, spring rolls, and fruit-infused waters. "I hope our flagship store in the Flatiron District will provide excellent service to customers enjoying grab-n-go sushi prepared by our experienced chefs," continued Lee.The store’s food items are created on-site by sushi chefs led by the company’s Director of Operations, Jaehun Jun. For their first New York location, SNOWFOX hired chefs that were local to the city, with experience serving high quality foods in a fast-paced setting.
Hours are 7:00 a.m. to 10:00 p.m. Monday through Friday, and 10:00 a.m. to 10:00 p.m. on Saturdays and Sundays.
SNOWFOX, 24 East 23rd Street, at Madison Avenue, (646) 998-3030.
Image via SNOWFOX
Local Places to Give This Holiday Season
As we prepare for Thanksgiving, our thoughts are also with those in need, and we look for ways to give back in the local community. #GivingTuesday, the largest single day of charitable giving, is celebrated on the Tuesday following Thanksgiving. You can join in the spirit of giving by donating to local Flatiron nonprofit organizations on #GivingTuesday and throughout the holiday season.
In 1995, PENCIL launched Principal for a Day®, an annual event designed to raise awareness about public education by having civic and business leaders serve as visiting principals in New York City schools. Twenty years later, PENCIL is the leader in creating innovative and impactful models of collaboration between the business and education communities. PENCIL works at the intersection of school needs and business expertise to bring together the best ideas, talent, and resources across sectors to improve public school and student performance and enhance workforce pathways.
For 122 years Pen + Brush has been dedicated to promoting the work of women in the literary and visual arts. Pen + Brush provides a platform to showcase the work of professional emerging and mid-career female artists and writers to a broader audience with the ultimate goal of effecting real change within the marketplace.
The National Museum of Mathematics strives to enhance public understanding and perception of mathematics through dynamic exhibits and programs, which stimulate inquiry, spark curiosity, and reveal the wonders of mathematics. The Museum’s activities lead a broad and diverse audience to understand the evolving, creative, human, and aesthetic nature of mathematics.
Founded in 1915, Helen Keller International is dedicated to saving and improving the sight and lives of the world's vulnerable by combatting the causes and consequences of blindness, poor health and malnutrition.
Founded in 1974, the Center for Book Arts is a nonprofit organization dedicated to exploring and cultivating contemporary aesthetic interpretations of the book as an art object, while preserving the traditional practices of the art of the book. The Center is one of few contemporary arts organizations dedicated to the art of the book, and the only location in New York City at which visitors can view book arts exhibitions in the context of an active, working studio.
Other ways to donate this holiday season:
With so many New Yorkers experiencing hunger and hardship, we are holding a food drive through December 23rd to benefit the Food Bank For New York City, the city’s major hunger relief organization. We will be collecting non-perishable food items on the North Flatiron Public Plaza on Fridays and Saturdays from December 2nd-17th from noon-4:00 p.m. and on Wednesday, December 21st from 4:00 p.m.-8:00pm.
Donations are also accepted online which double – or even triple – the amount a dollar can provide at the grocery store. To donate online, click here.
As the temperature drops, there are many vulnerable New Yorkers who are in need of coats. Donate your gently used coats to the New York Police Department’s 13th Precinct at 230 East 21st Street this holiday season.
Donate Goods through donateNYC, a program of the NYC Department of Sanitation that helps New Yorkers give goods, find goods, and do good, with tools that make it easy to donate or find used goods.
Get goods for doing good! Have a picture taken of yourself donating goods, post it on social media, and tag donateNYC using the hashtag (#GiveGoodsDoGood). You will automatically be entered to win gift cards and prizes from various donateNYC Partners and supporters. Make sure to post by Friday, December 2nd when the contest ends.
For other ways to donate this holiday season and year round, visit nyc.gov/donate.
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