🚨Giveaway🚨All new email subscribers through 9/30 will be entered to win a sweet Flatiron Gift Bag. LINK IN BIO to register for Flatiron news & enter to win ✨
What can you win? 🚲🍝 🧦
▪️  <a target="_blank" href="">@citibike</a>annual membership
▪️  <a target="_blank" href="">@eatalyflatiron</a>pasta dinner gift box
▪️  <a target="_blank" href="">@thewhitecompany</a>mini candle duo
▪️  <a target="_blank" href="">@wework</a>free meeting space rental
▪️  <a target="_blank" href="">@exhalespa</a>fitness socks
▪️  <a target="_blank" href="">@ritualsusa,</a> <a target="_blank" href="">@cityacupunctureflatiron</a>&  <a target="_blank" href="">@silvermirrorfacialbar</a>samples
🚨Giveaway🚨All new email subscribers through 9/30 will be entered to win a sweet Flatiron Gift Bag. LINK IN BIO to register for Flatiron news & enter to win ✨ . What can you win? 🚲🍝 🧦 ▪️ @citibikeannual membership ▪️ @eatalyflatironpasta dinner gift box ▪️ @thewhitecompanymini candle duo ▪️ @weworkfree meeting space rental ▪️ @exhalespafitness socks ▪️ @ritualsusa, @cityacupunctureflatiron& @silvermirrorfacialbarsamples
5 days ago
Say hello to Honeybrains 🐝 a local, family-owned café targeting brain wellness at 34 W 22nd St! The space includes a “Brain Bar” offering raw honey from around the world.
Learn more: 🧠
Stop by for healthy superfoods for breakfast, lunch, & dinner plus fresh-pressed juices aiming to target brain health.
Say hello to Honeybrains 🐝 a local, family-owned café targeting brain wellness at 34 W 22nd St! The space includes a “Brain Bar” offering raw honey from around the world. . Learn more: 🧠 . Stop by for healthy superfoods for breakfast, lunch, & dinner plus fresh-pressed juices aiming to target brain health.
6 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Police Officer Moira Ann Smith Playground

Police Officer Moira Ann Smith Playground

On the anniversary of September 11th, many members of the Flatiron community remember fallen neighborhood Police Officer Moira Ann Smith. The playground in Madison Square Park was renamed “Police Officer Moira Ann Smith Playground” on March 10, 2012, in honor of Moira Ann Smith who lost her life that day. As a member of the NYPD 13th Precinct, Officer Smith proudly served Madison Square Park and the surrounding Flatiron District.

Officer Smith is credited with being the first police officer to report seeing the attacks calling the Communications Division so it could notify others (via Investor's Business Daily). Next, she reportedly took witnesses to the 13th Precinct for statements. After dropping the witnesses off for interviewing, Smith joined several police officers on their way to the World Trade Center. At the site, Officer Smith evacuated hundreds of people out of the towers as she continually returned to the building after exiting to save as many lives as possible.

Officer Smith kept people moving out of the buildings while trying to prevent mass hysteria. Her coolness under pressure was remembered by a survivor, Martin Glynn: “The mass of people exiting the building felt the calm assurance that they were being directed by someone in authority who was in control of the situation. Her actions even seemed ordinary, even commonplace. She insulated the evacuees from the awareness of the dangerous situation they were in, with the result that everything preceded smoothly” (via Law Officer). Reportedly, Smith learned of a woman who was having an asthma attack, so she reentered the building to assist just before the south tower collapsed.

Officer Smith was the New York Police Department’s only fallen female officer that day. This playground renamed in her honor pays tribute to her selfless sacrifice. Officer Smith loved walking through Madison Square Park as a community police officer. Officer Smith was posthumously awarded NYPD's Medal of Honor three months after her death. Her shield and '13’ collar brass indicating her assignment to the 13th Precinct are preserved in the 9/11 Museum in New York City.


Sources: Law OfficerInvestor's Business Daily, CBS Local News

111Flatiron Email Newsletter Contest for New Subscribers

Flatiron Email Newsletter Contest for New Subscribers

The Flatiron/23rd Street Partnership wants to ensure you receive our weekly Flatiron email newsletter, to keep up with neighborhood news, business openings, events, deals, city programs, and district happenings. 

The Partnership has put together a Flatiron District Gift Bag with some fantastic prizes for a new subscriber in September. 

All new subscribers that sign up between now and the end of September 2019, will be automatically entered to win the following prizes from district businesses:

Register here to subscribe and enter to win this Flatiron prize package (one winner will be selected).  

Already receive our weekly newsletter? Share the contest with a friend, partner, spouse, favorite co-worker, or neighbor... they just might share the prize with you as thanks! 

Open to residents of the Tri-State Area ages 18 and older. Click here for official contest rules.

111August News Roundup

August News Roundup

Even though the city appears somewhat quieter during August as people set off to enjoy the last days of summer, August was an action-packed month for Flatiron. Media attention included exciting new business and office tenant announcements. Stay up-to-date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights.  

  • Food and Dining: Its the last week to enjoy the Serra by Birrera rooftop at Eataly before they close their doors after Labor Day to transition to their fall decor (via Time Out New York). Cosme, TKK Freid Chicken, Eisenbergs and more Flatiron favorites named Top 21 restaurants in the Flatiron District and Gramercy (via Eater). 
  • BID Businesses: Brrrn is a great way to escape what is left of the summer heat and still get your fitness groove on (via The New York Times). We are getting more and more excited for Fotografiska's opening, and it seems we aren't the only ones! The museum, which will also house a restaurant and bar, is set to open in October (via W Magazine). Bombas, located in the Flatiron District, is praised for their progressive family leave policies (via New York Post). The NoMad New York hotel was named one of the top five boutique hotels to host your event in New York City (via Cision). Diptyque, a Paris-based luxury goods company that produces a high-end line of scented candles, perfumes, face, and body care signed a lease at 1165 Broadway for ten-years (via Real Estate Weekly). Alchemy 43, a new neighbor in the Flatiron District, is part of the new wave of self-care that involves aesthetic treatments (via Fashionista). Presidential Candidate Corey Booker spoke at a campaign fundraising event at Slate nightclub earlier this month (via The Christian Post). 
  • Around the Neighborhood: On August 18th, Flatiron played host to the 39th Annual India Day Parade (via Federation of Indian Associations). Eataly just opened their first outdoor kiosk on the Flatiron North Public Plaza, while Flatiron Plate opened on the South Plaza (via am New York). 


Photo Credit: The NoMad New York hotel rooftop event space

111Flatiron Coffee Shop Roundup

Flatiron Coffee Shop Roundup

Everyone needs a good pick me up. Whether it's first thing in the morning, middle of the day, or on your way home, the Flatiron District offers countless options for your favorite caffeinated beverage. Check out some of our favorite places to get a great cup of coffee. 

Birch Coffee, 21 East 27th Street, between Fifth Avenue & Madison Avenue, (212) 686-1444
Birch Coffee is roasted in Long Island City and brewed fresh in multiple locations across New York. What makes its Flatiron location so special is the extensive lending library. It's the perfect place to curl up with a good book and a great cup of coffee. Have your pick from a selection of vegan and gluten-free baked goods from Sans Bakery and a selection of Dough Doughnuts.

Bluestone Lane Coffee, 902 Broadway, between 20th Street & 21st Street, (718) 374-6858
You'll find Bluestone Lane inside Made by We, WeWork's new community gathering space that offers on-demand work stations. Bluestone Lane is an Australian-inspired coffee, café & lifestyle brand providing an escape for Flatiron locals through premium coffee and delicious healthy eats - including a much sought after avocado toast and gluten-free pastries from Husk Bakeshop

Bourke Street Bakery15 East 28th Street, between Fifth and Madison Avenue, 917-675-6394
Newly opened, Australian bakery Bourke Street Bakery brings some coffee from down under to the Flatiron District. Visitors can expect great Australian coffee with a flavor profile of caramels, nuts, and milk chocolate. In addition to their coffee, Bourke Street is known for their baked goods, including classics like sausage rolls and croissants to more adventurous bakes such as a Ginger Crème Brulee tart with roasted pistachio or a pear and rhubarb muffin.

Gasoline Alley Coffee, 24 East 23rd Street, between Broadway & Park Avenue South, (212) 933-0113
Gasoline Alley is the perfect place for any coffee connoisseur who wants a no-frills coffee experience in a fast-paced environment. The simplistic preparation and location make Gasoline Alley a great place to enjoy an easy and delicious beverage.

Idea Coffee, 246 Fifth Avenue, between 27th Street & 28th Street, (646) 896-1533
Albert Einstein once said “good idea begins with good coffee", and Idea Coffee runs by those words each and every day. Start your day off right with a thought-provoking brew, that's also ethically-sourced, organic, and single origin. Idea Coffee serves a variety of avocado toasts including "The Classic" topped with sunflower seeds and red pepper flakes, "The Spring" topped with cream cheese, arugula, tomatoes, and mozzarella, or "Lux Born" with salmon, red onion and sour cream.

Photo Credit: Idea Coffee

Le Café Coffee, 407 Park Avenue South, between 28th Street & 29th Street, (646) 850-0684
At Le Café Coffee, the goal is to provide high quality and high-end coffee without being unapproachable. They want you to be able to enjoy an amazing cup of coffee in a comfortable and relaxed environment. And while you're there, make sure to try their flaky butter croissants and bagel sandwiches.

Leonelli Focacceria e Pasticceria, 7 East 27th Street, between 27th Street and 28th Street, (212) 451-8485
Leonelli is a bakery and café inspired by the great bakeries of Rome and New York's rich history of Italian-American pastry shops. Come in and enjoy a cup of La Colombe coffee including a custom Leonelli house drip blend, cold brew, cold draft latte, and the" Frappinelli” - Leonelli's our version of a tasty blended coffee drink. Head upstairs with your coffee for a hidden cookbook library. The Bomboloni (a soft, pillowy donut with chocolate-hazelnut filling topped with hazelnut) is truly incredible. 

Photo Credit: Leonelli NYC

maman NoMad, 22 West 25th Street, between Fifth Avenue & Sixth Avenue, (646) 838-0700
Step inside maman and transport yourself to the South of France. This adorable neighborhood favorite serves breakfast, lunch, and dinner. Come and enjoy a killer cup of coffee. Grab a nutty chocolate chip cookie that Oprah dubbed one of her 2017 favorite things, or a beignet bursting with Nutella. Starting Friday, September 6, maman will be collaborating with Man Repeller for a Fashion Week specialty drink: the Oatmeal Cookie Latte made with housemade spiced raisin puree, oatly oat milk & espresso, topped with cinnamon oat dust garnish. 

Photo Credit: maman

Patisserie Chanson, 20 West 23rd Street, between Fifth Avenue & Sixth Avenue, (929) 423-8880
Patisserie Chanson is an upscale, French café and pastry shop that will make mornings something to look forward to. Explore the flavors of Chanson's Stumptown café blends made by baristas specially trained in creating aromatically delicious lattes, macchiatos, and cappuccinos. Pair your cup of coffee with a Kouign-Amann, a flaky French pastry that resembles a croissant, but is unique on its own.

Poster House, 119 West 23rd Street, between Sixth Avenue & Seventh Avenue, (917) 722-2439 
As one of Flatiron's newest neighbors, Poster House offers more than just an incredible museum, they also have a top-notch coffee shop! Café des Affiches is open to the public whenever the museum is open. And with Counter Culture coffee, Dr. Brew Kombucha, and treats like Molasses Spice cookies and Chocolate Caramel brownies, good luck keeping us away.

Ralph's Coffee, 160 Fifth Avenue, between 20th Street & 21st Street, (212) 627-2040
Ralph's Coffee has locations globally, but the first-ever freestanding Ralph's Coffee Shop recently debuted in the Flatiron District. Whether you sport the Ralph Lauren brand on the daily, consider yourself a coffee connoisseur, or you simply enjoy an aesthetically pleasing place to sit, Ralph's Coffee is a spot for anyone who lives or works in the Flatiron District. Baked fresh at The Polo Bar, some of Ralph's sweet treats include Ralph's Brownie and Ralph's Chocolate Chip Cookie. 

Seven Grams Caffe, 76 Madison Avenue at 28th Street, (212) 779-0777
Seven Grams is a minimalist coffee shop featuring fresh-roasted craft coffee, house-baked sweet and savory pastries. The name is an ode to an Italian standard which states that the perfect shot of espresso is made using exactly seven grams of ground coffee. The spacious shop has plenty of seating. Seven Grams' Banana Bread is a crowd favorite with good reason. 

Photo Credit: Seven Grams Caffe

Photo Credit: Sideways of Birch Coffee, 21 East 27t h Street 

111Flatiron Summer Series 2019 Recap

Flatiron Summer Series 2019 Recap

The Flatiron Summer Series has come to a close after eight weeks of free programming -- for the community, by the community.  

The Flatiron/23rd Street Partnership helped New Yorkers and visitors alike make the most of summer with eight fun-filled weeks of free events, which included educational and cultural talks on "Talk Tuesdays", fitness classes for "Wellness Wednesdays," and nostalgic games, kids' workshops, live entertainment, and frozen treats on "Throwback Thursdays". Over the course of the summer, over 2,100 people attended the series.

  • The program kicked-off with a Summer Solstice Sundial in partnership with the National Museum of Mathematics (MoMath), celebrating the Summer Solstice on Thursday, June 20th participants became a human sundial using the solstice sun and their bodies to tell the time.

  • New this year, "Talk Tuesdays" consisted of educational and cultural talks on topics like female empowerment, thoughtful urban planning, and user experience design. These talks are lead by instructors from neighborhood businesses and institutions, including General Assembly, which has been a program partner since 2012.

  • Fitness enthusiasts enjoyed free yoga, dance, HIIT, and other sweat-inducing workouts on "Wellness Wednesdays". Each session was taught by instructors from local studios. Post-workout, participants quenched their thirst with free lemonade from Argo Tea as well as gift bags with fun goodies from various local businesses. 

  • The Home Depot became a program partner this year, joining The Center for Book Arts, Fujifilm Wonder Photo Shop and Playday NYC for fun kids' workshops every Thursday from noon to 2 pm. Nostalgic games could be found for some lunchtime fun. Wonder Photo Shop also provided Instax cameras allowing attendees to take home a memory of the series. In the evening, local musicians & improv troupes offered all-ages entertainment. And for three very special days, Eataly and Shake Shack provided sweet treats for our attendees to enjoy.

Thank you to our partners for a successful program this year! 

And a special thank you to The Home Depot for allowing us to bring even more family fun to the plazas this year!

Interested in participating in Flatiron Summer Series next year? Email info (at) flatirondistrict (dot) nyc.
111Eataly Kiosk Opening August 23

Eataly Kiosk Opening August 23

The Flatiron Partnership is pleased to announce that Eataly, owner of 39 Italian food markets around the world, including their 200 Fifth Avenue flagship store, will open its first-ever outdoor kiosk on the Flatiron North Public Plaza on Friday, August 23. The new kiosk will highlight two Eataly staples - Pizza al Padellino and artisanal gelato.

Pizza al Padellino is a specialty of Torino, where Eataly was born in 2007, and over time it has become a popular style of pizza found throughout Italy. Eataly's Pizza al Padellino is made with a blend of organic stone-milled and type 0 Mulino Marino flours. The dough is naturally leavened for more than 24 hours, stretched directly onto a pedellino pan, left to rise again, and then topped with high-quality, fresh ingredients. Initial offerings will include Margherita (San Marzano tomato sauce, house-made mozzarella, fresh basil), Gricia (house-made mozzarella, onion, Tempesta Guanciale, Percorino Romano DOP), and a seasonal vegetable pizza (Liuzzi Ricotta, local gold bar zucchini, local green zucchini, local zucchini flowers, fresh thyme).

All of Eataly's gelato is made in-house daily in small batches using local, pasteurized whole milk from Hudson Valley Dairy farm. The sorbetto is made with fresh whole fruit and is both dairy-free and egg-free. Standout flavors at the kiosk will include Fior di Latte (Hudson Valley Milk), Nocciola (Hazelnut Piemonte IGP), and Sorbetto al Limone.

Eataly in Flatiron Plaza, the name of the kiosk, will be outfitted with a custom design by Patrick Vale, an acclaimed UK artist based in Brooklyn, who specializes in life-like sketch drawings of urban cityscapes, His work on the kiosk will pay homage to Italy and Flatiron. The kiosk installation will be fully revealed on opening day and will likely rotate seasonally.

During Eataly's opening on Friday, August 23, 12 pm to 2 pm, be one of the first 50 people to arrive and purchase a Pizza al Padellino and receive a complimentary cup of gelato!  Eataly will also serve complimentary tastes of its newest pizza. From then on, The Eataly in Flatiron Kiosk will be open daily from 11 am to 9 pm, serving the new Pizza al Padellino menu, house-made gelato and sorbetto, and a variety of Italian sodas & sparkling water – wine & beer to come later this year.

We first introduced food and beverage kiosks to the Flatiron Public Plazas in 2013. A concession license agreement with the NYC Department of Transportation (DOT) allows for the operation and management of food and beverage kiosks in the public spaces. The Partnership selected the proposals by Eataly and Flatiron Plate (for the Flatiron South Public Plaza) following an RFP process earlier this year, on the basis that they would enhance the atmosphere and experience of the plazas and the surrounding neighborhood. Under their agreements with the Partnership, Eataly and Flatiron Plate will each operate its kiosk for a five-year term.

Photo Credit: Eataly