The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods.
Broker Breakfast Recap & Press Release
On Thursday, October 30th, the Flatiron/23rd Street Partnership Business Improvement District (BID) held a broker breakfast at Almond and issued the fourth annual Flatiron: Where Then Meets Now report showcasing the significant development and growth of the commercial and residential sectors in the district.
"As this report clearly demonstrates, Flatiron is bustling with activity, new amenities, and an unrivaled allure,” said Jennifer Brown, the Flatiron/23rd Street Partnership’s Executive Director. “New York City is known for its creativity and resilience, and Flatiron exemplifies the best of our city: a place that more people are calling home, setting up shop, and visiting for a dynamic and engaging experience.”
At the event, Real Estate Board of New York Senior Vice President of Research Michael Slattery delivered opening remarks, and detailed new research about Manhattan’s retail leasing market in REBNY’s Fall 2014 Retail Report.
“The Flatiron District is doing very well,” Mr. Slattery said. “Increases in the average ground floor asking rents are indicative of Flatiron as an emerging and dynamic mixed-used neighborhood. The Flatiron BID is making an important and valuable contribution to this mixed use neighborhood.”
The event featured a retail roundtable moderated by Amir Korangy, Publisher of The Real Deal, and comprised of panelists David LaPierre, Senior Vice President for Research, CBRE; Rebecca Anhalt, Director NYC Stores, DKNY; and James Garson, CEO & Co-Owner, DataVision.
“The Flatiron District has become an undeniable center for Manhattan, not only for its distinctive development, like One Madison and Ian Schrager's Edition, but for a vibe and energy that's derived not only from tourists but from New Yorkers,” said Mr. Korangy.
“What Flatiron has that makes it very special is that it has a number of very strong anchor tenants that are really the DNA of this market. Other quality retailers want to be near them. There's a very strong, local shopper base,” Mr. LaPierre said. “Everything about this market is extremely positive. You're seeing a lot of really great, quality retail in this market.”
Added Mr. Garson, “We came to Flatiron because of a combination because of the residential properties, the up and coming business presence, and 7 days a week foot traffic. The proximity to our previous store was huge. Being close to Eataly and Home Depot was also a great draw for us.”
“One of the appeals for Flatiron for us is that our concept here is to have a smaller neighborhood store. It's not traffic driven but neighborhood driven,” Ms. Anhalt said. “We wanted local, loyal clientele to be part of our concept. We looked at several different markets. We chose Flatiron because it fit the concept we wanted to go with. We really felt this was the neighborhood niche we were looking for.”
Download the press release here.
Programming Partners Wanted for "23 Days of Flatiron Cheer"
The Flatiron/23rd Street Partnership (BID) is thrilled to host the Third Annual, "23 Days of Flatiron Cheer" throughout the month of December. These FREE, holiday-themed events highlight the wonderful shopping, dining and cultural attractions within the Flatiron District. The calendar of events will begin on Monday, December 1st and will continue through Tuesday, December 23rd.
To help make these events a success, the BID is looking for local partners to get involved in the programming! Do you serve the best hot chocolate? Have an a cappella group that needs an audience? The BID would love to hear from you.
A sample of popular past programming components includes a prize wheel chock full of the best that the neighborhood has to offer, performances from local groups, holiday crafts and hot beverages and treats.
Reach out via email to email@example.com for more information about how to join forces with the BID this holiday season to celebrate the neighborhood as one of New York's premiere shopping and dining destinations with "23 Days of Flatiron Cheer!"
Flatiron Fares Well in Village Voice's 2014 "Best of NYC"
The Village Voice has released their 2014 "Best of NYC" issue, and while we were reminded that their picks are "completely subjective," we are pleased to share that the Flatiron District is well represented!
Category: Sports & Recreation
Category: Food & Drink
Category: Shopping & Services
Read the full "Best of NYC" list over on The Village Voice by clicking here.
Event Recap: Celebrate Flatiron Partnerships 2014
Despite an early evening downpour, more than 225 attendees gathered at 230 FIFTH's Penthouse on October 15th for the annual Celebrate Flatiron Partnerships networking event to honor the BID's efforts and members of one of New York City's most vibrant communities.
"I see a lot of familiar faces here, and it's also so refreshing to see so many new ones," noted CFP event co-chair Nicholas Athanail of The Stanford Condominium and BID Board member on the near record turnout that included area residents and business owners. "There's so much more excitement and interest in the neighborhood. We've arrived!"
Since 2006, the Flatiron/23rd Street Partnership has been involved in the community's "continuous enhancement and improvement," said Jennifer Brown, the BID's Executive Director, who also cited this year's relaunch of the Partnership's website and its selection as one of the first recipients of an .nyc domain. "We're having a really exciting year."
And while guests mingled and munched on hors d'oeuvres of beef sliders, vegetarian spring rolls, and mini pizzas, Laurie Burns of Rudin Management, and also a CFP event co-chair and BID Board member, took a moment to reflect on what the night meant to her. "The great thing for me," said Burns, "was putting so much work into this and being able to have a great event where people are having fun and that's what it's all about!"
Click here to see photos from the event.
New Neighbor: LEGO
This weekend, celebrate the grand opening of LEGO in the Flatiron District! From Friday, October 10th through Monday, October 13th, you can help three LEGO Master Builders construct a 20-foot tall LEGO model of the Statue of Liberty completely out of LEGO bricks, and you'll even get a “certificate of achievement” for participating.
The LEGO Store is located at 200 Fifth Avenue, in the former International Toy Center. The interior is decorated with larger-than-life LEGO bricks, sculptures, toys, and LEGO-shaped ceiling lights. There is a dragon slithering along the top, greeting customers with a wide pink grin. The store features many iconic New York City elements, such as the Toy Center Clock and the arm of Statue Liberty. Lining the walls are a row of historic figurines built out of LEGO.
The store also features “Pick A Brick Wall” where customers can purchase individual LEGO bricks, elements, and minifigures. Don’t forget to check out the back room where there is an installation of the Flatiron Building and Flatiron Plazas, complete with blue umbrellas!
LEGO hosts regular events, such as Mini Model Build, where you can learn how to build a cool mini model, and take it home – for free! To find out more about the store and its upcoming events, visit LEGO.com.
Store hours are Monday through Saturday 10:00 a.m. to 8:00 p.m. and Sunday 11:00 a.m. to 6:00 p.m.
LEGO, 200 Fifth Avenue, corner of Fifth Avenue and West 23rd Street, (212) 255-3217.
OHNY Weekend Comes to the Flatiron District (& NYC)
This month Open House New York (OHNY), a non-profit that offers guided tours of the city’s most significant architectural landmarks, will host OHNY Weekend for the 12th consecutive year. The event, taking place the weekend of October 11-12, will feature tours of over 300 sites across the city. OHNY has their office in the Flatiron District at 1133 Broadway, and the neighborhood will be well represented by the upcoming event.
Free tours of the Grand Lodge of Masons at 71 West 23rd Street will be offered both days between 11 a.m. and 3 p.m. The 102-year-old building still serves as the headquarters for New York’s Freemasons, and is notable both for its incredible architectural detail and rich cultural history. Located on the third floor is the Grand Lodge Room, a stunning multistory, 1,200 person meeting gallery paneled in gold leaf and stained glass.
The Flatiron District is also home to a number of more contemporary sites featured in OHNY Weekend. Wander through the offices of the Incorporated Architecture & Design Studio, located at 9 East 19th Street, anytime between 11 a.m. and 4 p.m. Saturday or Sunday. Architects from the firm will be on hand to discuss the space and their work. Nearby, the renowned textile designer Lori Weitzner will offer tours of her own studio at 54 West 21st Street.
Also, as part of OHNY’S ongoing work for the Making It Here campaign, which advocates for local NYC manufacturing, factories and makerspaces throughout the city, the Visible Futures Lab will be opened to the public. The Visible Futures Lab is a workshop at the School of Visual Arts that is normally only available to students. Visit the lab to learn more about the city’s Maker Movement and see its collection of high tech tools. Visits to both Visible Futures Lab and Wetizner Design Studio require $5 advanced reservations, available here.
The Flatiron 23rd Street Partnership is also making a contribution to OHNY Weekend with the Historic Flatiron Walking Tour that will provide a broader look at the neighborhood. Participants will learn about the architectural and cultural history of the district during the 90 minute guided walk, $5 advanced reservations are required, register here.
In addition to OHNY weekend, the Historic Flatiron Walking tour is also offered for free every Sunday at 11 a.m.
27 West 24th Street
New York, NY 10010
©2014 Flatiron 23rd Street Partnership. Site designed with love in the Flatiron District by RDA