Instagram

FlatironNYView
Newly opened 28th St. 6 train station is in full bloom with  <a target="_blank" href="http://instagram.com/nancy_blum%E2%80%99s">@nancy_blum’s</a>“Roaming Underfoot” glass mosaics 🌺🌼 The flowers are from  <a target="_blank" href="http://instagram.com/madsqparknyc">@madsqparknyc</a>perennial collection - each suited for the changing climates of a city environment.
.
Not to mention, the new station features transformed lighting, new stairways & guardrails, repaired platforms, countdown clocks, security cameras, and way-finding digital displays! 🚊 <a target="_blank" href="http://instagram.com/mtaartsdesign">@mtaartsdesign</a>
2018 likes
Newly opened 28th St. 6 train station is in full bloom with @nancy_blum’s“Roaming Underfoot” glass mosaics 🌺🌼 The flowers are from @madsqparknycperennial collection - each suited for the changing climates of a city environment. . Not to mention, the new station features transformed lighting, new stairways & guardrails, repaired platforms, countdown clocks, security cameras, and way-finding digital displays! 🚊 @mtaartsdesign
1 day ago
Over 1,680 items donated to  <a target="_blank" href="http://instagram.com/foodbank4nyc%21">@foodbank4nyc!</a>Big thank you to our generous Flatiron office partners ❤️
.
Link in bio for our holiday season recap 🎊
112 likes
Over 1,680 items donated to @foodbank4nyc!Big thank you to our generous Flatiron office partners ❤️ . Link in bio for our holiday season recap 🎊
2 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

Read More

What’s New

111Community Survey 2018 Results

Community Survey 2018 Results

Our annual community survey is an invaluable source of information that helps us evaluate our work and better understand the community’s priorities for the neighborhood. In an effort to gain valuable feedback, The Flatiron Partnership conducted our twelfth annual Community Survey from mid-September through early November. The survey generated 379 responses with 55% of respondents living or working in the Flatiron District.

We are happy to report that the Partnership’s work remains strong with 96.4% of survey respondent indicating that they approve or strongly approve of the overall job of the Partnership. This is our highest approval rating to date since first distributing the survey in 2007! In addition to our strong overall approval rating, the Partnership saw noticeable increases in the approval rating of our various programmatic areas.

The Clean Streets program received a 89.3% excellent or good rating, up from 85.6% in 2017.
75.9% of respondents thought the same of Public Safety, which increased from 69.4% in 2017.
The Public Improvements and Marketing programs received approval ratings of 79.1% and 82.3%, respectively.
Furthermore, 92.8% of respondents rated the impact of the Partnership’s work on strengthening the Flatiron District’s identity as excellent or good.

When asked how the permanent design can improve the Public Plazas, survey respondents indicated that increased seating and art (especially permanent), more shaded space, pedestrian/cyclist safety, and more greenery were their top priorities. Respondents favorite things about Flatiron include restaurant and dining, Madison Square Park, and Shopping. Lastly, when asked to describe Flatiron, the most popular descriptions were vibrant, fun, and trendy.  

To view the full Community Survey Summary report, click here.

111December News Roundup

December News Roundup

The close of 2018 spurred plenty of restaurant and business openings, and game-changing real estate developments are on the horizon. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • A wave of new dining spots opened in the neighborhood this month. Popular Taiwanese fried chicken chain TKK Fried Chicken made its New York City debut with an outpost at 115 East 23rd Street in collaboration with Kung Fu Tea. To celebrate its grand opening, TKK Fried Chicken awarded the first 50 people when it opened December 1st to free combo meals once a month for a year (via Eater New York). Rolln, a new Japanese spot, opened its doors at 38 East 23rd Street. Rolln is a take-out sushi restaurant serving traditional sushi rolls along with creative options like the New York Hot Dog and the Cheeseburger roll (via hoodline).  A new bakery and cafe joint, Seven Grams Caffe, opened at 76 Madison Avenue. They specialize in Italian-style coffee and housemade pastries (via ABC 7). BLT Prime New York announced that its location at 111 East 22nd Street would close after its last dinner service on December 21st after 13 years in the neighborhood (via Eater New York)
  • Flexible office space provider Knotel significantly expanded its Flatiron footprint. Knotel inked leases at 27 West 23rd Street (51,000 square feet), 41 West 25th Street (21,736 square feet), and 10,912 square feet at 45 West 25th Street (via Commercial Real Estate Executive). Knotel has expanded its worldwide footprint in 2018 by 318% including 28 deals signed in Midtown South (via Forbes). SL Green Realty Corp recently outlined plans for the redevelopment of its office tower at One Madison Avenue. Construction is expected to begin in 2020 or 2021 to expand its rentable square footage with an additional 18 column-free floors (via Nasdaq). Facebook is in talks to lease the office space at SL Green's One Madison Avenue within the new 18-story tower (via Real Deal).
  • RFR Holdings finalized the sale of the office portion of 160 Fifth Avenue to the nonprofit Simons Foundation with the deal closing at a price of $180.75 million (via The Real Deal). Akelius Real Estate Management bought the longtime home of architecture and urban design nonprofit Van Alen Institute at 28 West 22nd Street for $31.5 million. Akelius will open its office in 2021 (via The Real Deal). Tribeca was once again named New York City's most expensive neighborhood while the Flatiron District, along with Little Italy and the Financial District, saw sharp declines in median sale prices (NY Curbed). 
  • The Flatiron Partnership's holiday art installation, Happy by Studio Cadena, was named by Art Net News as one of the "11 Things Not to Miss in New York's Art World" (via Art Net News). Native New Yorker Lin-Manuel Miranda joined Billy Eichner for an edition of "Billy on the Street" in the Flatiron District for a game of "is anybody happy" with passersby (via Gothamist). 

 Image via Seven Grams Caffe

111BID Assessment Increase Approved

BID Assessment Increase Approved

A public hearing was held by the New York City Council Finance Committee in mid-November that considered a local law which authorizes an increase in the annual amount to be expended in the Flatiron/23rd Street Partnership Business Improvement District (BID). The assessment increase, along with that of 13 other New York City BIDs, was approved and became law on December 14th.

The Fiscal Year 2019 (FY19) budget, approved by the BID’s Board of Directors in April, 2018, included a proposed assessment increase of roughly 4.5 cents, from 11 cents per commercial square foot to roughly 15.5 cents per commercial square foot, to be phased in over three fiscal years. The total assessment for FY19 was anticipated to be $2.75 million, which included a 2-cent increase over the fiscal year 2018 assessment of $2.2 million. This takes the assessment from roughly 11 cents per commercial square foot to roughly 13 cents per commercial square foot for the current fiscal year. Over the period of three years, the BID may phase in the total increase, taking the assessment budget up to $3.25 million by Fiscal Year 2021.

The Flatiron/23rd Street Partnership currently has one of the lowest assessment rates of all Manhattan BIDs. The assessment increase is only the second increase for the BID since its inception in 2006. While the BID continues to operate as efficiently as possible, rising operating expenses – specifically related to the mandated increases in minimum wage – coupled with expanded programming and public improvement projects, compelled the BID to seek the increase in order to maintain the high level of service which has proven to be so vital to the success of the Flatiron District. The BID realizes that any increase in billing is significant, but the board felt it was more important than ever to create a cleaner, safer, more beautiful and vibrant district in an effort to ensure the stability and growth of the BID in the years to come. 

111Flatiron Foodies: ilili's Baked Kafta

Flatiron Foodies: ilili's Baked Kafta

For our final Flatiron Foodie recipe for the holiday season, ilili Restaurant  shares a hearty winter dish perfect for a crowd on a cold day. A mixture of beef and lamb give this dish depth while fresh herbs and spices add a familiar holiday feel. 

ilili's Baked Kafta makes a fantastic main dish for your dinner party, or can serve as a fantastic accompaniment for a robust holiday spread. 

Cheers to good eats this holiday season! 

ilili Restaurant's Baked Kafta


Serves:  6-8
Prep Time: 30-40 Mins
Cook Time: 45 Mins
Total Time: 1.5 Hours

Ingredients

  1. 20 oz  Ground Lean Beef
  2. 8 oz Ground Lamb Fat
  3. 1.5 tsp All Spice
  4. 3/4 tsp   Cinnamon
  5. 1 T. Kosher Salt
  6. 3/4 tsp Aleppo Pepper
  7. 1 c. Diced Onion
  8. 1/2 c. Finely Chopped Mint Leaves
  9. 1/2 c. Finely Chopped Parsley Leaves
  10. 2 ea  Large Potatoes
  11. 2 c. Large Dice Ripe Roma Tomatoes (skinless)
  12. 2 c. Large Roma Canned Tomatoes with Juices
  13. 2 c.  Sliced Onion
  14. 1/4 c. Sliced Garlic
  15. 1 T Kosher Salt
  16. 1/2 tsp All Spice
  17. 1/2 tsp Cinnamon
  18. 1 c. Water
  19. 1/4 c. Extra Virgin Olive Oil

Potatoes:

  • Peel the potatoes (item 10), and par boil until half way cooked, about 5 mins, depending on size
  • Remove from heat, and allow to cool.
  • Slice your potatoes into ¼ inch thick slices, and reserve for later use.

Sauce:

  • Pre-heat your oven to 375 Degrees
  • Combine items 11-19
  • In a hot sauce pot, add Olive Oil and Garlic, and saute garlic until translucent, DO NOT brown. 
  • Add the Onions, and all the seasonings, and saute some more until onions are wilted.
  • Add tomatoes, and water, and bring to a boil, allow to simmer (low bubbles) for 12 minutes.
  • Reserve for later use.

Kafta Meat Patties:

  • Combine ingredients 1 through 9 in a mixing bowl and mix until thoroughly incorporated, DO NOT overwork the meat.
  • Form the meat into equal size patties, like a burger, ideally no more than ½ an inch thick.
  • In a saute pan, add a little cooking oil, and sear the patties until brown on both sides, DO NOT cook all the way through.

Combining All:

  • Places your patties in a circular shape, in your round 10 inch baking pan, add the sauce from above, and then layer the potatoes, as if you were layering a gratin or tart.
  • Bruch the potatoes with oil, and bake in the oven at 375 degrees for 45 minutes, or less or more depending on your house oven.

kafta-2---290x235

Pictured above: Baked Kafta. 
Pictured below: ilili chef and owner, Philippe Massoud

philippe-massoud-290x235

 

111Ring in 2019 in Flatiron

Ring in 2019 in Flatiron

Kick-off 2019 in the Flatiron District! Local favorites invite you to celebrate New Year’s Eve with sophisticated tasting menus and lively club events. Contact businesses directly for reservations and more information.

40/40 Club, 6 West 25th Street, between Sixth Avenue and Broadway, (212) 832-4040
Ring in the New Year while enjoying custom cocktails, tasty treats, and watching the ball drop on state-of-the-art video display walls. General admission starts at $70 and VIP packages start at $2,000.

Almond, 12 East 22nd Street, between Broadway and Park Avenue South, (212) 228-7557
Starting at 9 pm, Almond offers a locally sourced four-course prix fixe menu as well as a New Year's Eve party. A champagne toast will be poured, live DJs will spin, and party favors will be distributed. $125 per person. An a la carte menu will be available earlier in the evening, and the bar is open for snacks and specialty cocktails. 

Almayass, 24 East 21st Street, between Broadway and Park Avenue South, (212) 473-3100
Join Almayass for a festive New Year's Eve celebration. Enjoy their a la carte menu from 5:30 pm to 7 pm. After 8:30 pm, a five-course prix fixe menu for $150 per person is available. Party favors, a champagne toast, and dancing will make for an unforgettable evening.

Bouley Test Kitchen31 West 21st Street, between Fifth Avenue and Sixth Avenue, (212) 255-5828 
End 2018 on a culinary high note. Chef David Bouley will be serving a special seven-course holiday tasting menu with optional wine pairings and an optional white truffle menu. The first seating is from 5 pm to 7 pm for $175 per person, and the second seating is from 8:30 pm to 10 pm for $295 per person.

The Flatiron Room, 37 West 26th Street, between Sixth Avenue and Broadway, (212) 725-3860
Join The Flatiron Room for a festive evening of fine food, luscious drinks, live jazz, and a superb selection of whiskey. Celebrate with a four-course menu created by Executive Chef Patricia Williams accompanied by live jazz by Broadway Brassy and The Brass Knuckles. There will also be a burlesque show from 9 pm until 1 am.

Harding’s, 32 East 21st Street, between Broadway and Park Avenue South, (212) 600-2105
Harding’s is now taking reservations for New Year’s Eve dinner. The restaurant’s full a la carte menu will be available and diners will receive a complimentary champagne toast at midnight. A live jazz trio will perform starting at 8:30 pm.

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929
Celebrate the arrival of 2019 with friends and family at ilili. The first seating is from 6 pm to 8 pm and includes a four-course meal for $85 per person. The second seating is at 9 pm for $165 per person, which features a five-course meal, a champagne toast, party favors, belly dancers, and ilili’s house DJ! A limited a-la-carte menu will also be available in the Bar & Lounge area. 

Junoon, 27 West 24th Street, between Fifth and Sixth Avenues, (212) 490-2100
Celebrate New Year’s Eve with a delicious Indian feast at Junoon. Enjoy a six-course tasting menu in Junoon’s Main Dining Room while enjoying a four-piece live band that will begin at 7:30 pm onward for $135 per person. Wine pairings are available for an additional $90 per person. There will be three seatings: 6 pm, 8 pm, and 10 pm. In Junoon's Patiala Room, celebrate with a two- or three-course dinner options for $65/$75 per person. 

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696
Toast the new year with La Pecora Bianca with a $95 three-course prix fixe menu. The menu features an extravagant “Bubbles & Truffles” dinner with an array of black and white truffles from Italy. A complimentary champagne toast will be offered to all guests.

Obicà Mozzarella Bar, Pizza e Cucina, 928 Broadway, between 21st and 22nd Streets, (212) 777-2754
This New Year's Eve, Obicà is turning back the clock to a 70s-themed party, which features a DJ spinning the likes of Bowie, Queen, and the Rolling Stones. In addition to the regular a la carte menu, look for specials like burrata with caviar, a lobster risotto, herb-marinated rib-eye, and traditional Italian holiday cakes for dessert. All reservations between 6 pm and 7:45 pm will have a maximum table time of 2 hours. Later reservations ($25 cover charge per person) have the table for the entirety of the night. There will be a midnight toast as well. 

Scampi, 30 West 18th Street, between Fifth and Sixth Avenues, (212) 888-2171
Bring in the New Year with Scampi. Scampi is offering its a la carte menu along with a $95 menu from 5 pm to 6:45 pm. From 7 pm to 11 pm, there is a special Gala Menu for $195 per person which includes a complimentary Dom Perignon champagne toast at midnight.
 

Scarpetta, 88 Madison Avenue, corner of 29th Street, (212) 691-0555
Celebrate New Year's Eve with some of the best pasta in the city. Enjoy an a la carte menu from 5 pm to 6:30 pm.

Simon & The Whale, 23 Lexington Avenue, corner of 23rd Street
BID Farewell to 2018 with Simon & The Whale. You're invited to dine early on your way to meet up with friends, or join late to ring in 2019. You have your choice of the a la carte menu with festive additions, or a special prix fixe menu. 

The Smith, 1150 Broadway, corner of 27th Street, (212) 685-4500
New Year’s Eve partygoers can make The Smith either their first or last stop of the night. You can start your night with The Smith’s regular a la carte menu until 8 pm, or you can party into the night with The Smith from 10 pm to 1 am. The 10 pm celebration includes a special three-course dinner, open bar, party favors, and champagne toast at midnight for $140 per person.

Tarallucci e Vino, 44 East 28th Street, corner of Park Avenue South, (212) 779-1100
Say goodbye to 2018 at Tarallucci e Vino NoMad this New Year’s Eve. The restaurant’s early seating, from 6 pm to 7:30 pm, includes a three-course prix fixe menu ($90 per person). The late seating, from 9 pm to 11 pm, includes a five-course prix fixe menu ($115 per person) and a complimentary champagne toast. Special prix fixe menu items include oysters, lobster ravioli, and tagliatelle with shaved black truffles. A late-night DJ will continue the party until 2 am.

Trattoria Italienne19 West 24th Street, between Broadway and Sixth Avenue, (212) 600-5139
Party with Trattoria Italienne this New Year's Eve. Enjoy a welcome punch drink upon arrival, a chef's selection of passed canapes, and a midnight champagne toast. There will be a live musical performance from the talented Garrett & Tamara from 10 pm to 1 am. Tickets are available for $85. 

*SOLD OUT / NO LONGER AVAILABLE*

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300
230 FIFTH’s New Year’s Eve Celebration begins at 9 pm and lasts until 4 am. General admission tickets start at $150 per person. As the countdown to midnight begins, partygoers will raise a glass of complimentary champagne to toast the new year. Admittance includes premium open bar until 1 am, hors d’oeuvres and food platters, and two live DJs. Tickets provide access to both the penthouse and rooftop levels, providing two incredible parties in one.

Cosme35 East 21st Street, between Broadway and Park Avenue South, (212) 913-9659
Modern Mexican restaurant Cosme is serving a celebratory a la carte menu with three seating times (5:30 pm, 7:30 pm, and 9:30 pm). There will be mezcal and champagne pairings along with a cocktail menu, and a DJ with mariachis will ring in 2019. Reservations are available online for Cosme’s main dining room, and walk-ins are available in the bar area.

The NoMad Hotel, 1170 Broadway, corner of 28th Street, (212) 796-1500
Whether you are seeking a fine dining experience, a live performance, or dancing late into the night, the NoMad Hotel has you covered this New Year’s Eve. The NoMad's Main Dining Room is offering a prix fixe menu with an early seating before 7 pm and a later seating after 8 pm. The NoMad's rooftop party includes live DJs, food stations, an open bar, and a magician's performance. Tickets for the NoMad’s New Year’s festivities start at $125 per person.

Photo Credit: Trattoria Italienne

111Flatiron Holiday Celebration at Sony Square NYC Recap

Flatiron Holiday Celebration at Sony Square NYC Recap

On Wednesday, December 12th, 260 guests visted Sony Square NYC to ring in the season and celebrate the upcoming film Spider-Man into the Spiderverse. Attendees were treated to a trio of crostini and a mocktail from neighborhood restaurant Merakia.

party-235

Sony Square NYC gave away Sony totes containing six collectable Spider-Man pins. Attendees were able to take the perfect Instagram photo of themselves as Spider-Man scaling a building, interact with Rocky the Aibo robot dog, play new releases from PlayStation, and explore the latest Sony technology.

The BID table featured a snowman full of candy and guests had a chance to win the snowman and his contents by guessing how many candies he contained. The total number of candies were 273, and the lucky winner, who has been notified via email, guessed 265. Attendees also took home with them a Flatiron/23rd Street Partnership banner bag, made from our upcycled neighborhood streetlamp banners.

snowman-235


Sony Square NYC is a public space committed to showcasing innovations in products, music, movies and gaming. Entry is free! Visit the Spider-Man: into the Spiderverse exhibit now, and keep coming back free access for exclusive content, product launches, creative workshops, live performances and all things Sony.

Thanks to all who joined us!