Getting ready to #CelebrateFlatiron at CFP2017 one week from today! The word bubbles are all set for the photo booth! πŸ“ΈπŸ’ƒπŸ’¬
If you don't have your tickets to Celebrate Flatiron Partnerships yet, the link is in the bio! ⬆ Join us for a select open bar and appetizers while you mix & mingle on the rooftop of 230 FIFTH!
Getting ready to #CelebrateFlatiron at CFP2017 one week from today! The word bubbles are all set for the photo booth! πŸ“ΈπŸ’ƒπŸ’¬ . If you don't have your tickets to Celebrate Flatiron Partnerships yet, the link is in the bio! ⬆ Join us for a select open bar and appetizers while you mix & mingle on the rooftop of 230 FIFTH! . . .
4 days ago
It's National Pasta Day! To celebrate in Flatiron  <a target="_blank" href="">@cbsnewyork</a>recommends the casoncelli from  <a target="_blank" href="">@italiennenyc!
Casoncelli</a>is a stuffed pasta from Lombardy. Italienne's take, pictured above, are stuffed with roasted meat, sultanas and amaretti cookies, then finished with burro fuso, house made guanciale & sage. πŸπŸ˜‹ #nationalpastaday
It's National Pasta Day! To celebrate in Flatiron @cbsnewyorkrecommends the casoncelli from @italiennenyc! . Casoncelliis a stuffed pasta from Lombardy. Italienne's take, pictured above, are stuffed with roasted meat, sultanas and amaretti cookies, then finished with burro fuso, house made guanciale & sage. πŸπŸ˜‹ #nationalpastaday . . .
6 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111September News Roundup

September News Roundup

September was another busy month in the Flatiron District with media attention focusing on restaurants, commercial and retail real estate transactions, and the BID’s own events and reports. Stay up to date with the latest Flatiron District news with the BID’s monthly roundup of notable highlights.

  • September saw several new additions to the neighborhood’s vibrant food scene. Greek steakhouse Merakia debuted at 5 West 21st Street (via Gothamist), while Chinatown poke restaurant Chikarashi opened its second NYC outpost at 1158 Broadway (via Eater NY). After opening at 16 West 22nd Street in June, Korean-American steakhouse Cote has continued to receive positive critical acclaim. In a recent three-star review from Eater NY, Cote was dubbed “one of the city’s most exhilarating places to eat beef.”
  • With institutions like the Center for Book Arts and the National Museum of Mathematics (MoMath), the Flatiron District is already an NYC destination for those looking for unique educational and cultural experiences. Earlier this month, Fotografiska, a Swedish center for contemporary photography, announced that it will be opening a photography museum in the Flatiron District at 281 Park Avenue South. The museum will be Fotografiska’s first U.S. location and will include a restaurant and café (via Real Estate Weekly).
  • In other real estate news, the Flatiron BID released its seventh annual Flatiron: Where Then Meets Now report. This year’s report subtitled, “Resilient Retail in the Flatiron District”, highlights recent real estate trends, as well as the continued strength of the district’s retail sector amid challenging market conditions (via Real Estate Weekly). To download the full report, click here.
  • On September 12th, the BID and Baruch College welcomed nearly 100 small business owners and employees to the 2017 Business Assistance Forum. Titled “The Launch. The Buzz. The Buy-in.”, this year’s event focused on entrepreneurship and included a panel discussion and four concurrent workshops on launching a business, building a team, choosing between co-working and traditional office space, and digital marketing (via City Limits).

Image of Cote via Eater NY

1112017 Business Assistance Forum Recap

2017 Business Assistance Forum Recap

The 2017 Business Assistance Forum, presented by the Flatiron/23rd Street Partnership and Baruch College, welcomed nearly 100 small business owners on September 12. Titled “The Launch. The Buzz. The Buy-in.”, this year’s event focused on entrepreneurship and included a panel discussion and four concurrent workshops on launching a business, building a team, choosing between co-working and traditional office space, and digital marketing.

The Forum kicked off with a networking breakfast, provided by TD Bank. Attendees picked up helpful information about support for small businesses in New York City from resource tables including the Department of Consumer Affairs, the Office of Emergency Management, NYC Business Solutions, US Small Business Administration, Baruch College Division of Continuing & Professional Studies (CAPS), Baruch College Field Center for Entrepreneurship, and Baruch College Zicklin School of Business.

Baruch College Vice President of Communications, External Relations & Economic Development Christina Latouf welcomed guests. “Baruch feels a connection for many reasons to small, local businesses. Small businesses are economically powerful, help us as an institution, and we consider it a real two-way relationship.”

Next, Glenn Emanuel, Lecturer of Management at Baruch College Zicklin School of Business, moderated the panel discussion on the challenges of launching and managing a business. The panel featured Ben Guttmann of Digital Natives, Katherine Quiles of ATAX Jackson Heights, Leanne Shear of Uplift Studios, and David Steingard of Laughing Man Coffee.

Following the lively discussion, attendees selected one of four workshops led by Flatiron-based instructors Lavall Chichester of Baruch College, Denise Patrick, also of Baruch College, Richard Gelles of Insensation, and Steven Matt of General Assembly.

“For nine years, the BID’s Business Assistance Forums have been terrific platforms for local small business owners to network and learn about the latest tools and tactics that will help them achieve their goals,” said Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership. “We thank Baruch College, TD Bank, our panelists, our workshop leaders, and all of the resource table participants for providing their support and expertise.”

111New Neighbor: Pottery Barn Flagship

New Neighbor: Pottery Barn Flagship

Our newest neighbor, Pottery Barn, is both a welcome addition to the neighborhood and a returning friend of the Flatiron. The Flatiron/23rd Street Partnership is delighted to welcome Pottery Barn back to the area of its very first store as the iconic brand unveils its new flagship in the Flatiron District.

Housed in a landmark building constructed in 1904, the store is located at 20th Street and Fifth Avenue. The beautifully preserved Beaux-Arts building boasts original columns and adorned ceiling accents, and reflects Pottery Barn’s new store concept. The store will feature exclusive products and services including Design Crew, a new design services initiative that will take any home design project from inspiration to reality.

When asked why Pottery Barn chose the Flatiron District, President Marta Benson explained, “The first Pottery Barn store opened in New York City and it’s exciting to come full circle by opening a flagship store in the city where it all began.”

The flagship will be the first store to introduce a new Pottery Barn design initiative, The Package Deal – Home in a Box, which offers an accessibly-priced, curated menu of furniture pieces that are the foundation to a well-designed bedroom or living room. Each season, the room offerings will vary as different products and pricing tiers are introduced, and customers will work closely with a Pottery Barn design specialist to select options within each package.

“The new store concept is designed to enhance the customer experience to create an inviting, relaxed environment that makes the process of decorating your home effortless and fun. We’re excited to invite customers to discover new collections, inspiring decorating ideas and talented design experts in our newly designed store,” said Benson.

The newly designed store will offer a carefully curated assortment of apartment-ready, multi-functional furniture as well as a complete range of Pottery Barn’s distinct design aesthetics. To make the shopping experience quick and easy, a wide assortment of products will be available for same-day pickup or expedited delivery. One-of-a-kind vintage finds hand-selected by Pottery Barn are available for purchase at the Flatiron location with new items continually being added. In-home installation services including room painting, drape installation, and gallery wall hanging are also available.

To mark the store opening, Pottery Barn has partnered with local artists to design exclusive products and local photographers to create original content that celebrates Pottery Barn against the backdrop of New York City where the company opened its first store in Chelsea in 1949. Three New York City-based photographers captured striking imagery featuring Pottery Barn items artistically situated in various neighborhoods throughout the city, representing each artist’s unique point of view. Content showcases work from dance photographer Omar Z. Robles (@omarzrobles), food and lifestyle photographer Chloe Crane-Leroux (@chloecleroux) and mixed media specialist Que Duong (@queduong).

Additionally, Pottery Barn has collaborated with Women Who Draw, a global open directory of female professional illustrators, to debut an exclusive line of art prints and linen tea towels inspired by iconic New York City landmarks and neighborhoods. Artwork will be featured from artists Jordan SondlerJunghwa ParkLauren Tamaki, and Lisk Feng. Linen tea towels will be available at all New York City Pottery Barn stores and the art prints can be found exclusively at the Flatiron location and online at A portion of proceeds from this partnership will benefit the artists and the Women Who Draw organization.

Pottery Barn's Flatiron Flagship is open Monday through Saturday from 10AM-8PM and Sunday from 11AM-6PM. You can also follow the Flatiron store on Instagram: @potterybarn_flatironnyc 

Pottery Barn, 12 West 20th Street 

111New Neighbor: Hidden City Event Loft

New Neighbor: Hidden City Event Loft

Joining the already successful Hidden City Café & Catering, the Flatiron/23rd Street Partnership is pleased to welcome a brand new event space to the district, Hidden City Event Loft. Located on the corner of Lexington & 24th Street, the Loft boasts a view of the Chrysler Building and can accommodate up to 70 people.

“We love the area of the Flatiron District; it has welcomed us for almost two decades as restaurateurs. Now, we also want to be a part of the development, education, and future of our neighborhood,” says Catering Director Veronica Romero. “There are few spaces in the area to rent for educational or business meeting purposes. We saw an opportunity and the need for a space like Hidden City Loft. Plus, residents can also reserve the space for private parties.”

Veronica and her husband William both came to the United States as immigrants and met in New York City. They founded Hidden City Café in 2001 and started their American dream. Hidden City Café and Hidden City Catering continue to be committed to providing great service and comfort to their clients through food. Their philosophy, that food is not only a need but an experience, shines through from the moment it is prepared throughout the entire service. The Hidden City team works directly with their clients to provide them with the best service and product for their budget while emphasizing creativity.

2017 felt like the right time for the Hidden City brand to expand to include an event space of their own. Hidden City Event Loft can be booked for classes, workshops, reunions, parties, banquets, business meetings, fitness classes or any other event needs. The space features dark brown hardwood floors, new construction luxury finishes, and various options for seating and décor.

Hidden City Event Loft is now open and accepting event bookings.

Hidden City Event Loft, 136 East 24th Street, 2nd Floor, (212) 979-6161

111August News Roundup

August News Roundup

Summer might be coming to an end, but the Flatiron District was  busy as ever in August with media attention highlighting neighborhood restaurants, the debut of the Shared Street design on Broadway, and new commercial tenants. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights.

  • Popular tourist attractions can scare away locals, but Eataly and Shake Shack, were identified as locations that live up to the excitement and are worth the visit whether you are from the area or just visiting (via Eater New York). A sought after summer drink, spritzes increased in popularity, including one offered up by Italienne (via TimeOut New York). The Flatiron District received a special shout out for its growing healthy, fast-casual restaurant scene that includes that likes of coveted restaurants such as SweetgreenDr SmoodCha Cha Matcha, and Inday to name just a few (via AM New York). 
  • Earlier this month, the district debuted its Shared Street redesign on Broadway to increase pedestrian and cyclist safety, which is "the first time a New York City street has been reconfigured this way on a permanent, full-time basis" (via Gothamist). In other neighborhood news, Madison Square Park announced a Winter Whiteout Installation coming this November, which will display a small blizzard made up of hundreds of LED white spheres (via The Art Newspaper).
  • Throngs of neighborhood residents and office workers took time out of their busy schedules on August 21st to catch a glimpse of the eclipse. Business Insider was on hand to capture the scene in the Flatiron District.
  • Several new companies are taking advantage of the Flatiron District's prime office real estate. Knotel, a start-up office provider signed a 10-year deal this month as they expand to accommodate increasing customer demand (via Commercial Observer). MQS Management is moving its location from 26th Street over to the Rudin Family's 41 Madison, " one of the Flatiron District’s most heavily-trafficked corridors" (via Real Estate Weekly). 
111Flatiron is a College Town

Flatiron is a College Town

Top Ranked Baruch College & Touro College Bring an Influx of Fall Students

Not many think of Manhattan as a college town, but a college town vibe may come to mind when you think of Greenwich Village and Morningside Heights. Well, add the Flatiron District to that list. In addition to its 40-plus wellness studios, unbelievable array of casual and fine dining, and reputation as NYC’s Tech epicenter, Flatiron is home to thousands of college students attending Baruch College (CUNY) and Touro College. This summer, both schools received coveted spots on MONEY Magazine’s 2017-18 Best Colleges list.

At the front of the pack, Baruch College was named the #1 “Best Public College” in the country and ranked #2 on MONEY’s “Best Colleges for Your Money”. Baruch’s ability to boast successful alumni coupled with low levels of student debt, and a high rate of social mobility, landed the institution MONEY’s highest rankings. Over 18,000 students from 164 countries, 40% of which are first-generation college students, attend Baruch. The hard work of 500 full-time faculty members and over 700 administrative and personnel professionals allows Baruch to achieve these accolades. Adding to Baruch’s appeal? The Arts. The Baruch Performing Arts Center is home to theater, dance, and literary productions, and the Sidney Mishkin Gallery routinely showcases museum-quality traveling exhibits in addition to its permanent collection of over 300 artworks from the 20th Century. Both students and Flatiron neighbors are able to take advantage of the cultural enrichment the school offers.

Not to be outdone, Touro College earned the title of MONEY’s #1 “Value-Added All-Star”. This list awards schools that best help students achieve significant upward mobility, looking specifically at graduation rates, student loan repayment rates, and alumni earnings for a given student population. Touro, founded in 1971 with a mission to provide a stellar education to the Jewish community, is the youngest school included on Money Magazine’s list. Touro College’s student body is increasingly diverse, with enrollment bringing 10,000 students into the Flatiron District. The school also boasts more than 200 full-time professors and academics on its faculty. Touro’s Graduate School of Jewish Studies, School of Health Sciences, New York School of Career and Applied Sciences (NYSCAS), Graduate School of Education, and Graduate School of Social Work offer exceptional opportunities for working professionals.

The common thread between these Flatiron institutions: the best bang for your buck. 2016 college graduates averaged $37,172 in student loan debt (via Student Debt Hero). Graduates from both Baruch College and Touro College enter the workforce owing considerably less ($8,500 on average at Baruch, $10,849 at Touro) and, helped by ready access to incredible internship and work experience opportunities in New York City, within five years, earn on average roughly $50,000 per year.

In the coming weeks, as the neighborhood prepares for fall, expect an influx of freshmen, upper classmen, and graduate students returning to their college town, the Flatiron District, ready to hit the books. And thanks to the education they’re receiving at either Baruch or Touro College, we know they are set up for success.

Image Courtesy of Money Magazine