Freshening up the fall plantings this morning! #Flatiron
Freshening up the fall plantings this morning! #Flatiron
1 day ago
Throughout December, we will be hosting some amazing #giveaways on Instagram and Twitter from local #Flatiron businesses - dining gift certificates, fitness memberships and classes, hotel stays - tag a friend in the comments so they are in the know! #nyc #holiday #discoverflatiron
Throughout December, we will be hosting some amazing #giveaways on Instagram and Twitter from local #Flatiron businesses - dining gift certificates, fitness memberships and classes, hotel stays - tag a friend in the comments so they are in the know! #nyc #holiday #discoverflatiron
2 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

Read More

What’s New

111Flatiron Partnership & NYC Department of Consumer Affairs (DCA) Launch 2014 Holiday Shopping Season in New York City

Flatiron Partnership & NYC Department of Consumer Affairs (DCA) Launch 2014 Holiday Shopping Season in New York City

NYC Department of Consumer Affairs (DCA) Commissioner Julie Menin, Flatiron/23rd Street Partnership Business Improvement District  (BID) Executive Director Jennifer Brown, and Flatiron businesses Eataly New York and Athleta today officially kicked off the 2014 Holiday Shopping season in the bustling Flatiron shopping and dining district and offered New Yorkers and visitors tips to protect their money during the season.

Download the press release here.

111Small Business Saturday®

Small Business Saturday®

In 2010, American Express® launched Small Business Saturday to help small businesses with their most pressing need - getting more customers -  by encouraging people to shop locally at small businesses on the Saturday after Thanksgiving. In 2014, this day is November 29th!

Participation is as easy as shopping at small businesses in your neigborhood, but for American Express® card members, there is a bonus! Card members who register may receive up to $30 back when they Shop Small® on Small Business Saturday®.

Here's how:

  1. Register any eligible American Express® Card during the registration period (today through November 29th at 11:59pm). Registration is limited and may end before the end of the registration period.
  2. Use the registered card to spend $10 or more on Saturday, November 29th in a single, in-store transaction at a qualifying small business (you can complete this step up to 3 times for a total of up to $30 in statement credits). To view a map of qualifying Flatiron businesses, click here
  3. Get a $10 statement credit for each qualifying transaction within 90 days after November 29th.

For more information, visit

111New York State Citizen Preparedness Corps

New York State Citizen Preparedness Corps

New York State is offering courses for residents to have the tools and resources to prepare for any type of disaster, respond accordingly and recover as quickly as possible to pre-disaster conditions. Courses will be offered on multiple dates and locations around the state.

On Thursday, November 20th at 6:00 p.m, Governor Andrew M. Cuomo, Congress Member Carolyn Maloney, Manhattan Borough President Gale Brewer, Senator Brad Hoylman, Assembly Member Brian Kavanagh, Council Member Dan Garodnick, Council Member Rosie Mendez and Community Board 6 invite you to participate in the New York State Citizen Preparedness Training Program at the High School for Health Professions and Human Service (345 East 15th Street between 1st and 2nd Avenues).

All participants must register in advance at

Image via Governor Andrew M. Cuomo's Flickr.

111New Neighbor: Upland

New Neighbor: Upland

In late October, the BID welcomed Upland to Park Avenue South and East 26th Street in the Flatiron District. The restaurant, a partnership between Chef Justin Smillie and acclaimed restaurateur Stephen Starr, takes its name after the Southern California town in which Chef Smillie was born and showcases his signature California style cuisine.

“I was born in Upland, California, and the region’s straightforward approach to cooking, as well as its produce, continues to inspire me today,” said Chef Smillie. "Upland is the restaurant I've always dreamed of opening, and I'm looking forward to bringing a little twist on classic California to contemporary New York."

The menu features California-inspired dishes with rustic accents. Begin your meal with savory starters, such as Beef Tartare with black trumpet mushroom, puffed faro, anchovy & egg yolk; and Mushroom Salad with seared robiola, tatsoi, chicories & burnt shallot vinaigrette. Follow with a house-made pizza with stracciatella, pear, pecan pesto & arugula; Farro Spaghetti with Maine sea urchin, scallion & sesame; or Estrella with chicken liver, sherry, rosemary & sage. End your meal with 2 Minute Tuna with dandelion, bread crumbs, pickled onions and anchovy vinaigrette.

The restaurant is set in a casually elegant environment created by designers Roman and Williams. The main dining room is a combination of honey-colored natural oak, glossy woods, and painted copper. There are also soft green leather banquettes that make up the main spine of the room with custom light fixtures on both sides. The bar, with a scaffold of copper, is surrounded by custom designed stools and glowing bottles, reflecting the kitchen and the street of the Flatiron District.

Hours are Sunday to Wednesday 5:00 p.m. to 10:00 p.m. and Thursday to Saturday 5:00 p.m. to 11:00 p.m.

Upland, 345 Park Avenue South, at East 26th Street, (212) 686-1006.

111New Neighbor: Flatiron Pediatrics

New Neighbor: Flatiron Pediatrics

Flatiron Pediatrics provides personal and friendly service in a fun and caring environment for children of all ages. Services range from managing all kinds of childhood illnesses through guiding you on all the important developmental milestones, birth through early adulthood. Please welcome them to the neighborhood at their Open House event on Saturday, November 16th at 10:00 a.m.!

According to Victoria Riese, "Flatiron Pediatrics intends to provide the best pediatric care experience you and your family could wish to have. With our friendly and experienced staff, welcoming office and the best in health care technology, we provide a caring, compassionate environment and work collaboratively with you and your family to provide the best care in the neighborhood."

They believe that accessibility, understanding and comfort are the cornerstones for an exceptional pediatric practice. To achieve this goal, they offer convenient office hours, helpful patient resources and an outstanding level of support and expertise from birth up to college years.

In addition to office visits, Flatiron Pediatrics pride themselves on educating families with monthly talks on relevant topics, such as nutrition, discipline, breastfeeding, and taking care of newborns. 

Hours are Mondays 8:00 a.m. to 8:00 p.m., Tuesdays 8:00 a.m. to 6:00 p.m., Wednesdays 11:00 a.m. to 8:00 p.m., Thursdays 8:00 a.m. to 6:00 p.m., Fridays 10:00 a.m. to 5:00 p.m., and Saturday mornings for  appointments only.

Flatiron Pediatrics, 27 East 22nd Street, between Broadway and Park Avenue South, (212) 460-5600.

111Flu Shots in the Flatiron District

Flu Shots in the Flatiron District

It’s that time of year again. Hand sanitizer is kept close by at all times. Every sneezing stranger is eyed with suspicion. Flu season is upon New York City, and will linger well into spring. In that time, between 5 and 20 percent of Americans will get the flu. But you don’t have to be one of them.

Flu vaccinations, which can be administered either as a shot or a nasal spray, are the most effective treatment against the virus. The Center for Disease Control and Prevention (CDC) recommends that everyone over the age of 6 months be vaccinated each flu season. Young children, seniors, pregnant women, and those with chronic medical conditions are at especially high risk for the flu and should seek immediate vaccination. Fortunately, clinics and pharmacies throughout NYC offer free flu vaccines for insured customers. There are almost a dozen places to get vaccinated in the Flatiron District alone, listed below. For a more comprehensive list of vaccination centers, check out HealthMap’s Vaccine Finder.

Once vaccinated, make sure to post to your social media accounts with the hashtag #GotMyFluShot to contribute to the City's campagin to raise flu shot awareness.

List of Flatiron Vaccination Centers

Duane Reade/Walgreens:


CityMD37 West 23rd Street (646-596-9267)

Flatiron Pediatrics: 27 East 22nd Street (212-460-5600)

Manhattan’s Physician Group: 21 East 22nd Street (212-460-7800)

To learn more about flu season in NYC, visit, which contains facts about the virus, tips for preventing its spread, and information on treatment and vaccination. and the CDC website are two other useful resources that go in-depth about this season’s common virus strains and provide up-to-date coverage of flu surveillance. For New York specific reports on influenza activity, visit the state's Department of Health website.


Photo by Subbotina Anna