Instagram

FlatironNYView
Remove cars, add people (and ping pong!). Free ping pong in the Flatiron South Plaza by  <a target="_blank" href="http://instagram.com/wearespin">@wearespin</a>for #CarFreeNYC! 
#EarthDay
130 likes
Remove cars, add people (and ping pong!). Free ping pong in the Flatiron South Plaza by @wearespinfor #CarFreeNYC! #EarthDay
4 days ago
We're ready to go #CarFreeNYC along Broadway tomorrow!
.
Join us and  <a target="_blank" href="http://instagram.com/nyc_dot">@nyc_dot</a>out on the Flatiron Plazas for fun & activities starting at 10am. 🚴🌎
.
 #EarthDay #CarFree #sharedstreets #citibike
132 likes
We're ready to go #CarFreeNYC along Broadway tomorrow! . Join us and @nyc_dotout on the Flatiron Plazas for fun & activities starting at 10am. 🚴🌎 . #EarthDay #CarFree #sharedstreets #citibike
5 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

Read More

What’s New

111April News Roundup

April News Roundup

April was another busy month in the Flatiron District with media attention highlighting neighborhood restaurants, Flatiron-based businesses, and city initiatives. Stay up to date with latest Flatiron District news with the BID’s monthly roundup of notable highlights.

  • It was quite the month for the team at iconic neighborhood restaurant Eleven Madison Park as they debuted their new fast-casual restaurant Made Nice at 8 West 28th Street (via Eater NY), and were also named the number one restaurant in the world by the World’s 50 Best Restaurants organization (via The New York Times). Upscale Mexican restaurant Cosme made its debut on the World’s 50 Best list, recognizing not only chef and founder Enrique Olvera, but also Daniela Soto-Innes, the chef de cuisine and one of the few female chefs on the list (via Eater NY).
  • In other restaurant news, Manzo, the meat-focused restaurant at Eataly, reopened in April after undergoing renovations. The revamped restaurant includes new menu items and increased seating (via The New York Times). April also saw the opening of several new restaurants in the district along 23rd Street, including BONMi, Fields Good Chicken, and Patisserie Chanson.
  • Flatiron-based software startup Yext made its trading debut on the New York Stock Exchange earlier this month. The company is now worth over $1 billion, marking one of the biggest public debuts ever for a New York City startup (via TechCrunch). Yext wasn’t the only Flatiron-based company to make headlines this month, as digital media company Bustle acquired online news platform Elite Daily. Bustle now owns three web properties — Bustle, Elite Daily, and the young-mom site Romper — and is changing the name of its parent company to Bustle Digital Group (via Business Insider).
  • Earlier this month, the New York City Department of Transportation (DOT) announced an exciting new proposal to transform a block of Broadway between 24th and 25th Street. The proposal would create Manhattan's first “shared street”, where pedestrians, cyclists, and motorists all share the road (via The New York Times).
  • As part of its CarFreeNYC initiative, the city opened Broadway between Times Square and Union Square only for those walking and biking on Earth Day, April 22nd. Car-free festivities included outdoor performances, walking tours, and free activities provided by a number of Flatiron businesses. DOT Commissioner Polly Trottenberg, City Council member Ydanis Rodriguez, and Manhattan Borough President Gale Brewer all came out the Flatiron Public Plazas to mark the occasion (via New York Daily News).

Image of CarFreeNYC in the Flatiron District.

111Flatiron Flâneur

Flatiron Flâneur

The flâneur, a figure popularized by French writer Charles Beaudelaire, is an individual who walks the city for leisure, absorbing and appreciating the details of urban life. The Flatiron District, with its Public Plazas and wide streetscapes, is ripe for strolling and soaking in the vibrant atmosphere of the neighborhood; in essence, it's a flâneur's paradise. As Beaudelaire wrote, “For the perfect flâneur, for the passionate spectator, it is an immense joy to set up house in the heart of the multitude, amid the ebb and flow of movement, in the midst of the fugitive and the infinite.”  

With warmer temperatures on the horizon, we have put together a list of establishments that will let you enjoy patio dining, rooftop relaxation, and the flâneur's easy-going state of mind. Please contact each business directly to learn more about outdoor dining hours, which are subject to weather and restaurant policies.

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300.

Known for some of New York’s best rooftop views, 230 FIFTH is an experience like no other. With direct views of the Empire State Building, Midtown Manhattan, and Madison Square Park, 230 FIFTH is your next destination for a rooftop happy hour in the Flatiron District. 

Almond, 12 East 22nd Street, between Broadway and Park Avenue South, (212) 228-7557.

Serving up locally sourced ingredients and featuring a menu inspired by French cuisine with inspirations from global street foods, Almond is bringing its unique menu to its porch. Enjoy an al fresco dinner while taking a trip around the world through Almond's menu.

Baita @ Eataly, 200 Fifth Avenue, corner of 23rd Street, (212) 937-8910.
 
Eataly is more than a ground floor food market. Atop the building’s 14th floor is Eataly’s seasonal pop-up restaurant, Baita, featuring a panoramic view of the Flatiron District. Even on rainy days, diners can still enjoy the view through the restaurant’s retractable roof. 

BXL Zoute, 50 West 22nd Street, between Fifth and Sixth Avenues, (646) 692-9282.

A quaint outdoor patio sits in front of this Belgian restaurant’s entrance. Enjoy mussels and house-crafted beer under BXL’s patio umbrellas and shade-giving trees.

Flatiron Green Cafe, Flatiron South Public Plaza, (917) 504-6209.

There’s no better way to soak in the sun at the Flatiron South Plaza than enjoying a smoothie or ready-to-order panini from the Flatiron Green Cafe. With a dedicated seating area, diners have a comfortable space to catch up with a friend, or catch up on work, thanks to the Flatiron District's free public wi-fi network.

ilili, 236 Fifth Avenue, corner of 27th Street, (212) 683-2929.

Get an extra dose of the Mediterranean flair with ilili's outdoor patio on Fifth Avenue, where diners can enjoy the restaurant's haute Lebanese cuisine, while taking in the sights of Manhattan's bustling thoroughfare.

ilili BOX, Flatiron North Public Plaza, (646) 771-4090.

Enjoy fast-casual Mediterranean offerings from ilili BOX, including favorites like Phoenician fries or the roasted duck wrap, while taking in the views at the sun-soaked Flatiron North Public Plaza. 

Le Pain Quotidien
, 931 Broadway, between 21st and 22nd Streets, (646) 395-9926.

With a street side patio, and an open-air courtyard when walking through the cafe, Le Pain Quotidien gives you a couple of ways to enjoy outdoor dining. Hang back with your friends during Le Pain Quotidien’s happy hour to enjoy the café’s organic wines.

Maison Kayser, 921 Broadway, corner of 21st Street, (212) 979-1600.


Maison Kayser’s outdoor patio offers an Instagram-worthy backdrop of the Empire State Building, the Flatiron Building and the Flatiron Public Plazas. Enjoy an afternoon tea or tasteful breakfast at this French bakery.

Markt, 676 Sixth Avenue, corner of 21st Street, (212) 727-3314.

With retractable French windows, Markt becomes a breezy, summery dining location for all who pass through the busy Sixth Avenue corridor.

Obica, 928 Broadway, between 21st and 22nd Streets, (212) 777-2754.

A stone's throw from the Flatiron South Public Plaza and Madison Square Park, Obica offers a relaxing outdoor dining scene. Diners can enjoy an aperitivo with excellent views of the Flatiron Building and Empire State Building. 

Raymi Peruvian Kitchen & Latin Beet Kitchen, 43 West 24th Street, between Fifth and Sixth Avenues, (212) 929-1200.

Fast-casual by day and elevated restaurant by night, Latin Beet Kitchen and Raymi Peruvian Kitchen let you enjoy outdoor dining your way. Whether you're enjoying a bowl of grains and greens at lunch, or savoring Raymi's acclaimed pisco and ceviche for dinner, the restaurant's outdoor dining will add an extra punch of fun to your meal.

Shay & Ivy
, 39 West 24th Street, between Fifth and Sixth Avenues, (646) 666-8635.

A newcomer to the Flatiron District, Shay & Ivy is now offering lunch, happy hour, and dinner on its 24th Street deck. With live jazz on certain nights, and rotating specials, Shay & Ivy offers a lively outdoor dining scene.

Tappo, 49 West 24th Street, between Sixth and Fifth Avenues, (212) 807-9200.

Tappo's signature thin-crust pizza can now be enjoyed in the shade of 24th Street, with a bottle of wine among friends. Enjoy lunch on the patio, or take in the late-evening sunset while sitting outside at Tappo.

Ulivo, 4 West 28th Street, between Broadway and Fifth Avenue, (212) 684-8000.

Savor Ulivo's unique selection of olive oils, cured meats, and cheeses on the restaurant's cozy bistro chairs and tables, tucked between the bustling Broadway and Fifth Avenue corridors. 

111Your Guide to Easter in the Flatiron District

Your Guide to Easter in the Flatiron District


From flowers to specialty chocolates, prix-fixe menus, or thoughtful stationery, you will find unique experiences and gifts in the Flatiron District to celebrate Easter Weekend. Whether you’re hosting or attending an Easter Sunday event, or simply want to enjoy a delicious brunch in the Spring breeze, the round-up below has ideas for how to make the most of the holiday. Please contact each business directly for further information or reservations. 

Dining

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300. 

230 FIFTH is serving its signature Easter buffet from 10:00 a.m. to 4:00 p.m. Menu items include an assortment of salads, eggs benedict, liquored up French toast, and a carving station of filet of beef with horseradish sauce. Brunch is $42 for adults and $15 for children 12 years and under.

Black Barn, 19 East 26th Street, between Fifth and Madison Avenues, (212) 265-5959.

Celebrate Easter at Black Barn with a specially curated a la carte menu. Easter specials include Duck Confit, Maine Lobster Salad, and Truffle Mac’n’Cheese. Black Barn’s main courses will also be available, featuring dishes such as Apple & Almond Filled French Toast, Egg White Frittata, and Smoked Salmon Tartine.

BLT Prime, 111 East 22nd Street, between Park Avenue South and Lexington, (212) 995-8500.

Dine at one of the Flatiron District’s choicest steakhouses, BLT Prime. Diners will choose from the restaurant’s black board specials, including Grilled Lamb Sirloin, Pan Roasted Halibut, and desserts that will have you coming back for more.

The Churchill Tavern, 45 East 28th Street, between Madison Avenue and Park Avenue South, (646) 476-8419.

In addition to The Churchill Tavern's traditional Sunday Roast, diners will be able to choose from an Easter menu, featuring a Leg of Lamb Roast with all the trimmings.

Dos Caminos, 373 Park Avenue South, between 26th and 27th Streets, (212) 294-1000.

Join Dos Caminos for a festive Easter Brunch. On the menu are bottomless drinks, and a fresh-to-order guacamole, Mexican French Toast, Oaxacan Shrimp Quesadillas, making Dos Caminos ideal for large groups and friends.

Eataly, 200 Fifth Avenue, between 24th and 23rd Streets, (212) 937-8910.

With Eataly's three Easter menu specials, you can enjoy an elevated family affair, or a casual brunch amongst friends. 

Eataly's fine dining restaurant, Manzo, will serve a decadent four-course meal that celebrates the arrival of Spring. Designed by executive chef Fitz Tallon, the menu features Cavatelli a la Primavera (housemade cavatelli with spring vegetables and Pecorino Romano) Agnello alla Griglia (grilled Colorado lamb with braised artichokes, mint, and olives). The menu will be available from 11:30 a.m. to 10 p.m. Reservations recommended.

For a relaxed ambiance, try Eataly's traditional Easter dish at La Pasta & La Pizza, where diners can enjoy Pappardelle al Ragù di Agnello (housemade pappardelle with lamb ragù, mint, lemon, Pecorino Romano, and chili flakes). The daily menu will also be available, suitable for all tastes. No reservations needed. No reservations required.

For a memorable dining experience, reserve a table at Eataly's rooftop pop-up restaurant, Baita. In addition to the daily menu, chefs will serve Cotoletta di Maiale alla Griglia (grilled Arcadian Pastures pork chop with peperonata), a special Easter dish. Choose from Baita's signature craft cocktails or house brews to make the most of the stunning views over Fifth Avenue. Reservations recommended.

If you are celebrating Easter at home, consider adding an Italian twist to your celebrations with Eataly's fresh pasta, cured meats, cheese, desserts, and wines. 


ilili
, 236 Fifth Avenue, between 28th and 27th Streets, (212) 683-2929.

In addition to ilili's a la carte menu, Chef Philippe Massoud will be dishing up Easter-themed plates to make your brunch a family affair. These specials include Braised Lamb Shoulder, Whole Roasted Chicken, Hearth Baked Whole Branzino, and a Pavlova Easter Egg. Special Easter surprises await children, too. 

La Pecora Bianca, 1133 Broadway, on the corner of 26th Street, (212) 498-9696.

Add some Italian flair to your Easter celebrations at La Pecora Bianca. Offering a prix-fixe menu, diners have many options including a variety of toasts or salads as appetizers, followed by entrees including braised lamb meatballs and pastas, capped by delicious dessert options. The three-course brunch is $40 per person.

Park Avenue Spring, 360 Park Avenue South, on the corner of 26th Street, (212) 951-7111.

Offering both a prix-fixe menu and a la carte brunch specials, Park Avenue Spring has many options for you to choose from. This year’s menu features dishes such as New Zealand King Salmon, 28 Day Sirloin and a blend-your-own-Bellini bar. The three-course prix fixe menu is $75 per person.

Sarabeth’s, 381 Park Avenue South, on the corner of 27th Street, (212) 335-0093.

Sarabeth's will offer specials at brunch and dinner on Easter Sunday, featuring menu items such as a Chilled Crab Salad and Braised Lamb Shank. 


Pastries and Chocolates


L’atelier du Chocolat, 59 West 22nd Street, between Sixth and Fifth Avenues, (212) 243-0033.


Master Chocolatier Eric Girerd is behind the highly refined chocolates at L’atelier du Chocolat. Tucked away on 22nd Street, shoppers will find exotic blends, gift boxes, as well as classic chocolate Easter eggs and other confections. 

Lady M, 1178 Broadway, corner of West 28th Street, (212) 452-2222.

Lady M's unique "thousand crepe" cakes will be the highlight your Easter party. Lady M's unique confections come in an array of flavors including green tea, chocolate, coconut, chestnut, and lemon.

Maison Kayser, 921 Broadway, corner of 21st Street, (212) 979-1600.

From freshly baked tarts, seasonal breads, or breakfast pastries, Maison Kayser has the perfect assortment of treats for your Easter party.

Mangia, 22 West 23rd Street, between Fifth and Sixth Avenues, (212) 647-0200.

Mangia will help you celebrate Easter with a selection of desserts that are as cute as they are delicious. Mangia's Easter offerings include chocolate cheesecake eggs, bunny cookies, meringues, and cupcakes, as well as its signature catering services.

NY Cake, 56 West 22nd Street, between Sixth and Fifth Avenues, (212) 675-2253.

Planning to host guests during Easter weekend? NY Cake has all the supplies you need to bake up your favorite Easter recipes.

Patisserie Chanson, 20 West 23rd Street, between Sixth and Fifth Avenues.

Looking to impress your hosts or guests? Bring them a box of chocolate bonbons, fresh bread, or petits gateaux from Patisserie Chanson, an elevated European patisserie.

Paris Baguette, 303 Park Avenue South, (212) 677-0404.

Showcasing a fusion of French culinary traditions with Korean tastes, Paris Baguette has unique desserts to bring flair to your Easter celebrations.


Stationery and Gifts

Blooming Affairs, 925 Broadway, corner of 21st Street, (347) 535-3820.


Blloming Affairs is the Flatiron District's neighborhood florist. Offering curated designs, unique bouquets, and other floral arrangements, Blooming Affairs will put the feeling of spring in any room.

DAVIDsTEA, 688 Sixth Avenue, between 22nd and 21st Streets, (212) 229-0002.

Liven up your Easter get-together with a cool pitcher of iced tea or a pot of afternoon tea from DAVIDsTEA. Try DAVIDsTEA new seasonal selection at their store in the Flatiron District.

Flying Tiger, 920 Broadway, corner of 21st Street, (212) 777-1239.

Looking to fill a bunny-basket without breaking the bank? Flying Tiger has a wide selection of unique and affordable Spring-themed items like flower pots, floral kids' suitcases, trinkets, and quirky home goods for kids and adults. 

La Maison Maille, 927 Broadway, corner of 21st Street, (929) 335-6610.

The premier destination for mustards, dressings, and culinary accessories, La Maison Maille is offering a special on mini-mustards. Build your own Easter basket of mini-mustards; each mini-mustard is $4. Other gift items include Maille's Dijon mustards on tap, specialty oils and vinegars, and cornichons.

Papyrus, Two Flatiron District Locations: 655 Sixth Avenue , between 21st and 20th Streets, (212) 355-1880. 940 Broadway, between 23rd and 22nd Streets, (212) 228-2877.

Build scrapbooks, send elegant cards to your loved ones, or craft inventive decorations with Papyrus's offering of stationery materials.  

111Flatiron Green Cafe and ilili BOX Open for the Season

Flatiron Green Cafe and ilili BOX Open for the Season

It's what we've been waiting for: Flatiron Green Café and ilili BOX are now open for the season! Open daily and serving freshly prepared food and specialty drinks, the Flatiron Green Café and ilili BOX are located on the Flatiron South and Flatiron North Public Plazas, respectively. 

Flatiron Green Café, Flatiron South Public Plaza, (917) 504-6209.
Flatiron Green Café, located on the Flatiron South Public Plaza between 22nd and 23rd Streets, is operated by the team behind Benvenuto and serves hot and iced beverages, breakfast items, soups, salads, sandwiches, and smoothies. On Wednesday, April 5, all customers are invited to enjoy a free cup of coffee.

Hours are Monday through Sunday, from 8:00 a.m. to 9:00 p.m

ilili BOX, Flatiron North Public Plaza, (646) 771-4090. 
ilili Box, located on the Flatiron North Public Plaza between 23rd and 24th Streets along Broadway, is a fast-casual kiosk of the acclaimed Lebanese restaurant in the Flatiron District, ilili. Its menu includes shawarma and falafel wraps, phoenician fries, labne, and hummus.

Hours are Monday through Sunday, from 11:30 a.m. to 5:30 p.m.

111New Neighbor: WANT Apothecary

New Neighbor: WANT Apothecary

WANT Apothecary features their own line along with carefully selected pieces that represent their aesthetic. It’s a formula that has proven effective in Canada where the label operates three boutiques. The store's interior is designed to resemble a 19th Century apothecary with chandeliers, herringbone floors, and custom oak tables. WANT Apothecary is the first U.S. retail concept from brothers Byron and Dexter Peart, the founders of Montreal’s WANT Les Essentiels.

“We’re very excited to bring WANT Apothecary to New York,” says Byron Peart. “With its unique shop and restaurants, this charming and exciting neighborhood feels like the perfect home for our first U.S. location.” 

Brands carried at WANT Apothecary include Acne Studios, Jil Sander, Aspesi, Totême, Fleur du Mal, M. Martin, and Xu Zhi, while a dedicated WANT Les Essentiels feature wall offers one of the largest selections of the brand’s luxury travel accessories in North America. The apothecary counter will showcase a wide range of brands including Byredo Parfums, Susanne Kaufmann, Grown Alchemist, Cosmetics 27, and Verso Skincare.

Hours are Mondays through Saturdays from 10:00 a.m. to 8:00 p.m. and Sundays from 11:00 a.m. to 7:00 p.m.

WANT Apothecary, at The NoMad Hotel, 1170 Broadway (at 28th Street), (212) 481-6010.

Image via WANT Apothecary. 

111March News Roundup

March News Roundup

March was an action-packed month with new restaurants and businesses popping up all over the District. Stay up-to-date with the latest Flatiron District news with the Flatiron BID’s monthly roundup of notable highlights.

  • New life arrived on West 23rd Street this month with the opening of two new restaurants. Popular British chain YO! Sushi opened its first NYC restaurant at 23 West 23rd Street. The restaurant serves up sushi, sashimi, and salad on a conveyor belt that moves throughout the restaurant (via Gothamist). Just across the street, Chef Rory Macdonald opened French pastry shop and bread bakery Patisserie Chanson (via The New York Times).
  • Emelyn Northway and Dorie Smith, the co-owners of women’s clothing boutique Of Mercer, offer fashion tips for conquering all kinds of office dress codes in a recent profile in Business Insider. In other retail news, women’s yogawear company Alo Yoga recently announced that they signed a lease for a new flagship store at 164 Fifth Avenue (via Commercial Observer).
  • Stainless steel water bottle maker S’well is the newest company to call the Flatiron District home. S’well recently announced that they subleased a 25,000-square foot space at Colliers International’s building at 28-40 West 23rd Street (via Commercial Observer).
  • Retail opportunity alert! Shefa Land Corp. is looking for new tenants for a prime piece of Flatiron real estate at 161 Fifth Avenue. The entire 85,775-square-foot building is now available for tenants looking for either retail or office space (via The Real Deal). For a complete survey of other retail spaces currently on the market in the Flatiron District, check out the BID’s monthly Retail Opportunities Map.  

Image via YO! Sushi