ESB to the north, #Flatiron Building to the south. #winter
ESB to the north, #Flatiron Building to the south. #winter
2 days ago
Long lines at the  <a target="_blank" href="">@eatverts</a>grand opening on East 23rd Street in the #Flatiron District! Welcome to New York, Verts!
Long lines at the @eatvertsgrand opening on East 23rd Street in the #Flatiron District! Welcome to New York, Verts!
6 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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What’s New

1112-for-1 NYC Broadway Tickets Now On Sale

2-for-1 NYC Broadway Tickets Now On Sale

Now is your chance to see the best shows on Broadway with 2-for-1 tickets for 19 select shows during now through February 5th. Shows in this year's Broadway Week roster include Chicago, longest-running American musical in Broadway history and winner of six Tony Awards. Also included is August Wilson's Jitneymaking its highly-anticipated Broadway premiere this month.

In addition to 2-for-1 tickets, you can now enter the Ultimate Broadway Experience sweepstakes for a chance to win seats to dinner and a show for you and five friends. To view all participating shows and the complete sweepstakes rules, visit the Broadway Week website.

Broadway Week is sponsored by American Express, Amtrak, and the Broadway League, and is presented by NYC & Company, the official organization for marketing and tourism for the City of New York.

111Volunteer for HOPE 2017

Volunteer for HOPE 2017

Concerned about homelessness across the city but unsure how to help? The HOPE Count is a great opportunity to get involved and make a difference. The annual Homeless Outreach Population Estimate (HOPE) is an effort undertaken by the NYC Department of Homeless Services (DHS) to count each homeless person living in public spaces across the five boroughs during the coldest time of the year.

The 2017 HOPE Count will begin at 10:00 p.m. on Monday, January 23. DHS needs thousands of volunteers to make the night a success. HOPE Count volunteers will help canvas parks, subways, and other public spaces to estimate the number of people who find themselves living on the streets.

The HOPE Count is an integral part of the city’s approach to addressing street homelessness as the data gathered during the event allows DHS to gain a better understanding of how to make the greatest possible impact on helping the chronically homeless improve their lives.

For more information and to register for the 2017 HOPE Count, click here.

Image via NYC Department of Homeless Services

111December News Roundup

December News Roundup

The Flatiron District capped 2016 with a focus on new restaurants and retailers, commercial real estate transactions, new office tenants, and "23 Days of Flatiron Cheer" holiday programming during the month of December. Stay up to date with the latest Flatiron District news with the BID’s monthly roundup of notable highlights.

  • Flatiron Foodies will have a lot to look forward to in 2017, as a pair of exciting new restaurants recently opened in the neighborhood. Maui Onion Poke Bar recently opened its doors at 35 West 26th Street, offering twelve different poke creations that are available in a bowl, hand roll, burrito, or salad (via Eater). Also opening in December was Verde, a “Fine-casual” salad restaurant located at 22 West 25th Street. Verde works with independent farms to curate seasonal salads that are prepared by acclaimed chefs (via Grub Street).
  • Menswear brand Todd Snyder opened a flagship store at 23 East 26th Street in the beginning of December. Aside from a comprehensive menswear collection, the concept store also has an on-premises barbershop, tailor, and bar (via Bloomberg). In other neighborhood retail news, skin and body care brand L’Occitane recently unveiled its renovated experiential flagship store at 170 Fifth Avenue in the Flatiron District (via Event Magazine).
  • Throughout December, several major new office tenants announced their plans to move to the Flatiron District, including digital media technology and marketplace Yieldbot at 902 Broadway (via Real Estate Weekly), food kit service HelloFresh at 40 West 25th Street (via Commercial Observer), and digital media publisher BDG Media at 315 Park Avenue South (via Real Estate Weekly). The Kaufman Organization also announced that digital personal finance firm Stash Invest and creative firm Incandescent leased a combined 8,500 square feet at 27 West 24th Street (via Commercial Observer).
  • In November, the BID and the Van Alen Institute unveiled LOT’s Flatiron Sky-Line, the winner of the Flatiron Public Plaza Holiday Design Competition and the centerpiece of the BID’s “23 Days of Flatiron Cheer” annual holiday programming. Flatiron Sky-Line was the talk of the town in December, receiving extensive media coverage from outlets like Gothamist, Lonely Planet, and ABC-7 NY. BID Executive Director Jennifer Brown also discussed Flatiron Sky-Line in a segment with NY1’s Roger Clark.

Image via Todd Snyder

111Ring in 2017 in the Flatiron District

Ring in 2017 in the Flatiron District

Ring in the New Year in style and fun at a restaurant, bar, or entertainment venue in the Flatiron District! From sophisticated tasting menus, to DJ rooftop parties, to cozy dinners or open bars - the Flatiron District will let you celebrate the New Year your way. Contact venues directly for reservations and more information.

230 FIFTH, 230 Fifth Avenue, on the corner of 27th Street, (212) 725-4300.

230 FIFTH will host a one-of-a-kind New Year’s party. The celebrations begin at 9:00 p.m. and end at 3:30 a.m. General admission starts at $125 and includes access to both the penthouse and rooftop, a premium open bar between 9 p.m. to 1:00 a.m., and passed hors d’oeuvres.

40/40 Club, 6 West 25th Street, between Sixth Avenue and Broadway, (212) 832-4040.

At 40/40 club, celebrate New Year's Eve with sounds by DJ Cipha, and watch the ball drop from four 165-inch video walls. General admission starts at $70.

BLT Prime, 111 East 22nd Street, between Park and Lexington Avenues, (212) 995-8500.

Prix-fixe or a la carte – you make the pick. This year, BLT Prime a 3-course prix-fixe menu will be available at $85 person. Alternatively, select from the restaurant’s special New Year’s menu, which lets diners craft their own 4-course meal.

Bo’s Kitchen & Bar Room, 6 West 24th Street, between Fifth and Sixth Avenues, (212) 234-2373.

Celebrate New Year’s Eve your way at Bo’s Kitchen & Bar Room with a choice of 4-course dinner, open bar packages, live music, and more for you to choose from.

Bread & Tulips, 365 Park Avenue South, on the corner of  26th Street, (212) 532-9100.

Join Bread & Tulips for a festive evening with two seatings. At 6:00 p.m., the restaurant will serve a 4-course menu with a celebratory glass of Prosecco at $65 per person. The second seating begins at 9:00 p.m. and includes 4-course menu, midnight champagne toast, and open bar and after party from 12:00 – 2:00 a.m. at $99 per person.

Chop-Shop II41 West 24th Street, between Fifth and Sixth Avenues, (646) 964-5672.

Enjoy a chef’s tasting menu and complimentary Prosecco toast when you spend your New Year’s Eve at Chop-Shop II. The Asian fusion restaurant will host two seatings; the first begins at 7:00 p.m. at $40 per person, and the second begins at 9:00 p.m. at $60 per person with a live DJ spinning until the countdown.

The Churchill Tavern, 45 East 28th Street, between Park Avenue South and Madison Avenue, (646) 476-8419.

Ring in the New Year at The Churchill Tavern’s festive bar and dining room. Drink specials will be available throughout the night.

Dos Caminos, 373 Park Avenue South, between 26th and 27th Streets, (212) 294-1000.

If you’re celebrating with a big group, Dos Caminos has the space to accommodate your New Year’s Eve celebrations. There is a minimum spend of $90 per person, before tax and gratuity. Dos Caminos is also open on New Year’s Day from 11:00 a.m. to 12:30 a.m.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (646) 398-5110.

Ring in 2017 under the stars at Eataly’s pop-up rooftop Alpine restaurant, Baita. Enjoy an overflowing buffet of traditional Alpine fare including roast pork and white truffle arancini, while enjoying beverages form the restaurant’s open bar. Cozy up in Baita’s photobooth and make new friends on the dance floor. Then, at midnight, delight in Baita’s 22-pound panettone. Price per person is $155 if booked before December 27th, and $170 if booked before December 31st.

The Flatiron Room, 37 West 26th Street, between Sixth Avenue and Broadway, (212) 725-3860.

Join The Flatiron Room for a festive evening of fine food, luscious drinks, live jazz, and their unmatched selection of whiskey. Enjoy a 5-course menu created by Executive Chef Alecia Angioletti while live jazz entertains and brings you into the New Year. Tickets are $210 per person and include live jazz until 1:00 a.m., a 5-course dinner, party favors, and a midnight champagne toast.

The Gansevoort Park Avenue Hotel, 420 Park Avenue South, (212) 317-2900.

With one-of-a-kind city views, The Gansevoort Park Avenue Hotel is a unique location to celebrate the New Year. Join the premium 5-hour open bar party at the Gansevoort Park Rooftop, from 9:00 p.m. to 2:00 a.m. with music provided by Juss NYC. General admission tickets start at $129. Entry after 12:30 a.m. starts at $79.

Harding’s, 32 East 21st Street, between Broadway and Park Avenue South, (212) 600-2105.

Enjoy tasteful American fare at Harding’s as you ring in the New Year. Harding’s will serve a 4-course menu, including items such as tuna wrapped oysters, hazelnut crusted halibut, and berries in champagne whipped cream. The prix-fixe menu is $75 per person and seating begins at 7:00 p.m.

Hillstone, 378 Park Avenue South, on the corner of 27th Street, (212) 689-1090.

Hillstone will be serving its classic menu and will be open until midnight on New Year's Eve, allowing guests to ring in the New Year at the restaurant.

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929.

ilili is the perfect place for you to celebrate the arrival of 2017 with your friends and family. For $155 per person, you can enjoy a 5-course prix-fixe menu that includes a midnight champagne toast. And if you want to start the first day of the year on the right step, come to ilili for a $29 per person brunch special.

Kat & Theo, 5 West 21st Street, between Fifth and Sixth Avenues, (212) 380-1950.

Delight in Kat & Theo’s repurposed industrial design as you experience a 7-course tasting menu with a complimentary champagne toast. There are two seatings; the first begins at 6:00 p.m. and the second begins at 9:00 p.m. The menus are $125 and $150 per person, respectively. Add an additional $100 for a wine pairing.

La Pecora Bianca, 1133 Broadway, on the corner of 26th Street, (212) 498-9696.

With two seatings, La Pecora Bianca gives you the flexibility of an early dinner, or late dinner with a complimentary champagne toast. From 6:00 – 9:00 p.m. enjoy a 4-course meal for $80 per person, and from 9:00 p.m. – 12:00 a.m. enjoy a 4-course meal for $125 per person, including a champagne toast.

The NoMad Hotel1170 Broadway, on the corner of 28th Street, (212) 796-1500.

Whether you are seeking a fine dining experience, a live performance, or dancing into the early morning, the NoMad Hotel has a line-up of New Year’s celebrations. Choose from a 4-course tasting menu, an Italian-inspired menu, a rooftop party, or a magician cocktail hour. Tickets start at $125 and can be booked online.

Obica Mozzarella Bar, 928 Broadway, between 21st and 22nd Streets, (212) 777-2754.

Obica will be serving a 4-course prix-fixe menu at $95 per person, in addition to its a la carte menu. Reservations between 6:00 – 8:00 p.m. have a 2 hour maximum table time. Reservations past 8:00 p.m. include a midnight toast and live DJ, and a cover charge of $25 per person.

Rocco Steakhouse, 72 Madison Avenue, between 27th and 28th Streets, (212) 696-9660.

Rocco Steakhouse is serving up its traditional menu and diners will ring in the New Year with a champagne toast at midnight. Rocco Steakhouse will be open on New Year’s Day during regular hours.

Tarallucci e Vino44 East 28th Street, at Park Avenue South, (212) 779-1100.

Two seatings will be offered at Tarallucci e Vino. A 4- course prix fixe menu will be served at 5:30 p.m. at $65 per person and at 7:30 p.m., 5-course menu will be served at $95 per person. Each menu includes a complimentary glass of prosecco, and certain dishes will be available with white truffles.

Toshi’s Living Room and Penthouse, 1141 Broadway, on the corner of 26th Street, (212) 679-8002.

The New Year’s Eve Gala at Toshi’s will have you dancing into the New Year. Enjoy a complimentary champagne toast, a station with hors d’oeuvres, as well as a 6-hour open bar. Tickets for general admission start at $75.

The Smith, 1150 Broadway, on the corner of 27th Street, (212) 685-4500.

The Smith is hosting a late dinner seating beginning at 10 p.m. The 3-course prix-fixe includes an open bar until 1:00 a.m. for $140 per person. Reservations must be made in advance. The Smith will also be open for brunch on New Year’s Day. 

Flatiron District businesses: have a New Year's special that we are missing? Email us at info (at)!

Image via Flatiron/23rd Street Partnership

111New Neighbor: Maui Onion Poke Bar

New Neighbor: Maui Onion Poke Bar

On Wednesday, November 30th, Maui Onion Poke Bar opened its doors at 35 West 26th Street in the Flatiron District. Maui Onion is the latest addition to the neighborhood’s bustling fast-casual dining scene, and the first restaurant in the Flatiron District to specialize in poke, a Hawaiian raw fish salad.

The restaurant is the project of Donna Kang and Il Ji Jung. Both are experienced NYC restaurateurs with Kang previously working at Koreatown restaurants Dong Chun Hong and Abiko Curry, while Jung had stints at Oiji in the East Village and Jungsik in Tribeca. When asked why they chose the Flatiron District for their new restaurant, Jung noted that “Our location is just a couple of blocks from Madison Square Park, and puts us right in the middle of all the creative businesses and startups in the area.”

Maui Onion offers fresh, simple, and easy poke dishes that can be enjoyed by busy office workers on their lunch breaks or by diners looking for a more relaxed meal. The menu consists of twelve different signature poke combinations that can be prepared as a salad, rice bowl, burrito, or hand roll. All of the poke combinations are served with a base protein, including sashimi-grade tuna and salmon, octopus, tofu, shrimp, and lemon-garlic chicken.

In addition to the fresh premium poke, Maui Onion also offers house-made and customizable juices with options like cactus pear, pineapple, kale, spinach, and watermelon.

Hours are Monday through Sunday, from 11:00 a.m. to 9:00 p.m.

Maui Onion Poke Bar, 35 West 26th Street, between Sixth Avenue and Broadway, (212) 377-5120.

Image via Maui Onion Poke Bar.

111New Neighbor: Verde

New Neighbor: Verde

Newcomer Verde opened its doors last week to a frenzy of media and buzz. Verde was founded by childhood friends - entrepreneur Alejandro Porteny and Gonzalo Goût, who was the opening Manager at Cosme in 2014. Both founders have extensive background in hospitality and service.

“When we decided to open Verde, Flatiron was our first option,” said Porteny. “The mix of residents, businesses, and tourism in the area is truly unique, and we knew would be a perfect fit for Verde.” Their concept of “curated greens” means that Verde only offers recipes created by their chefs who select ingredients and compose the salad for you. Gone are the long lines waiting to customize your salads.

As such, Verde’s back-of-house operates like a fine-dining kitchen. Their chefs work with independent farms to create seasonal salad recipes, inspired combinations rich in flavors and goodness. Simultaneously, Verde’s front-of-house operates in the same way as a grab-and-go establishment. You pick your salad, all of which are vegetarian, and a side of protein. With this model, Verde's service concept has been dubbed a "fine-casual" salad restaurant.

Hours are daily from 11:30 a.m. to 3:00 p.m. Verde will be expanding their hours in January. 

Verde, 22 West 25th Street, between Broadway and Sixth Avenue, (646) 838 0700.