Our holiday Flatiron Foodies recipe series was such a success, we've decided to share one each month!
Today  <a target="_blank" href="">@hardingsnyc</a>chef Joel Zaragoza walks us through an delicious Harding's classic short rib recipe.
Link in the bio ⬆⬆⬆ to find the recipe for Harding's Braised Short Ribs 😋

#discoverflatiron #FlatironFoodie 
#nyclife #nyclove
Our holiday Flatiron Foodies recipe series was such a success, we've decided to share one each month! . Today @hardingsnycchef Joel Zaragoza walks us through an delicious Harding's classic short rib recipe. . Link in the bio ⬆⬆⬆ to find the recipe for Harding's Braised Short Ribs 😋 #discoverflatiron #FlatironFoodie #nyclife #nyclove
3 days ago
Who else is craving color on a gray day?
Bonus: name the #FlatironDistrict store making this colorful entrance!

Update 1/17: As  <a target="_blank" href="">@_sarahkpreston</a>answered correctly, it's  <a target="_blank" href="">@clubmonaco</a>on Fifth Ave!

#DiscoverFlatiron #FashionableFlatiron #FlatironFashion #makinganentrance
Who else is craving color on a gray day? . Bonus: name the #FlatironDistrict store making this colorful entrance! Update 1/17: As @_sarahkprestonanswered correctly, it's @clubmonacoon Fifth Ave! #DiscoverFlatiron #FashionableFlatiron #FlatironFashion #makinganentrance
4 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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11123 Days of Flatiron Cheer 2017 Recap!

23 Days of Flatiron Cheer 2017 Recap!

On Friday, December 1st, the Flatiron/23rd Street Partnership Business Improvement District (BID) kicked off its annual holiday program, "23 Days of Flatiron Cheer" on the Flatiron North Public Plaza. The program enlivened and activated the Flatiron Public Plazas and promoted the neighborhood as a shopping, dining, and cultural destination throughout the holiday season. 


Preview at the Flatiron Holiday Installation Launch Event

Prior to the official launch, the BID ushered in the holiday season on Monday, November 20th with the unveiling of Flatiron Reflection, the winner of the fourth annual holiday art installation design competition. In addition to experiencing Flatiron Reflection by Future Expansion for the first time, the event featured a performance by The Jazz GalleryShake Shack's hot chocolate, small bites by ilili BOX, and premium prize wheel prizes from neighborhood businesses. You can read the event recap here.


Live on the Flatiron Public Plaza

Every Friday & Saturday from December 1st through December 23rd, between noon and 4 pm, the BID invited passers-by to take a break from the hustle and bustle with a free hot beverage from a local cafe, a chance to spin to win on the Flatiron prize wheel for a gift from a local business, and to donate to the holiday food drive for the Food Bank For New York City. Performances presented by The People's Improv Theater (The PIT) and Hill Country Live took place each Friday, and on Saturdays shoppers picked up "23 Days of Flatiron Cheer" tote bags full of neighborhood discounts. 

Over the course of the holiday program, our team handed out over 2,600 prizes from local businesses, nearly 1,500 free hot beverages, and 1,000 branded tote bags full of discounts from 14 neighborhood stores.  


Winter Wellness Wednesdays

The BID partnered with eight local fitness studios in offering would-be gym-goers the opportunity to take a free morning fitness class each Wednesday. During the first three weeks of December, neighborhood studios offered 144 free morning class passes. 

Flatiron Foodies

Beginning the week of Thanksgiving in our "23 Days of Flatiron Cheer" email newsletter, notable Flatiron chefs shared their favorite holiday recipes. Delicious holiday additions from Black Barn, ilili, Eataly, Cosme & the Natural Gourmet Institute are still available for your next feast.


Holiday Flatiron History Walking Tours

Each Sunday at 11 am, the BID's professional tour guides led vistors on history-packed, holiday-themed walking tours. Our guides took attendees on a 90-minute journey through our vibrant neighborhood, viewing some of the City’s most notable landmarks. The special Flatiron Building edition on Sunday, December 3rd saw two dozen guests step inside the lobby of the historic building as they heard tales from its inception to today. 


Flatiron Holiday Gift Preview Party

600 people pre-registered to attend the Flatiron Holiday Gift Preview Party at Sony Square NYC on December 12th for full immersion in virtual reality and other holiday must-haves from PlayStation for kids, teens, and adults alike. This family-friendly event included an exclusive Sony gift bag for the first 350 attendees, along with with crostini and a custom mocktail by Merakia. Attendees were able to test out the latest technology and games to add to their holiday wish list. 


Winter Solstice on the Flatiron Public Plaza

The BID ushered in the official start of winter by celebrating the Winter Solstice, the shortest day of the year. From 4-8 pm on the Flatiron North Public Plaza, tofu, chicken, and pork banh mi sandwiches were served with a free warm beverage from BONMi. The Flatiron prize wheel was spinning and visitors were able to snag one of our "23 Days of Flatiron Cheer" discount-filled tote bags. At 6 pm, locals and visitors alike helped the National Museum of Mathematics (MoMath) complete a gorgeous, mirrored Fibonacci Spiral puzzle. It was a fun and festive way to welcome the winter season. 


Food Drive for the Food Bank For New York City

With thousands of New Yorkers experiencing hunger and hardship, the BID partnered with 19 district office locations of 16 companies to host a food drive through December 23rd to benefit the Food Bank For New York City. In addition to the donations collected by our office partners, the BID also collected non-perishable foods such as canned fruit, canned vegetables, peanut butter, macaroni and cheese, and hot and cold cereal at the Flatiron North Public Plaza during Live on the Plaza events. Cash donations were also collected online. 

Thank you to our Sponsors & Program Partners!

Presented by the Flatiron/23rd Street Partnership, Flatiron Reflection and the accompanying "23 Days of Flatiron Cheer" programming was made possible with generous support from Presenting Sponsor Meringoff Properties, Supporting Sponsors 212 Fifth Avenue and Sony Square NYC, as well as Contributing Sponsor Porcelanosa.

The Flatiron/23rd Street Partnership also wishes to thank local businesses who participated in "23 Days of Flatiron Cheer" through the donation of items for the Flatiron prize wheel, social media contests, and the 23 Days of Flatiron Cheer tote bags, hot beverages, performances, fitness classes, and other festive activities on the Flatiron North Public Plaza and around the neighborhood!

Thank you to &pizza, 10/10 Optics, Abracadabra, ANYA, Athleta, Barry's Bootcamp, Baruch PAC, Belgian Beer Cafe, Bode NYC (Formerly Bikram Yoga NYC), Black Barn Restaurant, BONMi, CAVA, ChaiseFitness, Citi Bike, Cohen's Optical, Cosme, DAVIDsTEA, Dos Toros, Eataly, Ethan Allen, Fields Good Chicken, Flatiron Green Café, Foto Care, Gansevoort Park Avenue South, Hill Country Chicken, Hill Country BBQ, Hill Country Live, Idea Coffee, ilili Restaurant, ilili BOX, J & M True Value Hardware, LEGO, Made Nice, Natural Gourmet Institute, National Museum of Mathematics, New York Health & Racquet Club, NY Laser Loft,  NYPT, Obica, Origins, Pottery Barn, Rizzoli Bookstore, Sarabeth's Park Avenue South, Sony Square NYC, Shake Shack, sundays nail salon, Sushirrito, Tacombi Flatiron, TADA! Youth Theater, Tarallucci e Vino, Terri, The Center for Book Arts, The Copy Specialist, The Evelyn, The Financial Gym, The James New York - Nomad, The Jazz Gallery, The Little Beet, The Nomad Hotel, The Peoples Improv Theater, Tiger Schulmann, Uplift Studios, and YO! Sushi.

And special thanks to local businesses and offices for hosting a food drive for the Food Bank For New York City at their locations: Bond Collective, Carnegie Fabrics, Coalition Flatiron, Community Healthcare Network, Estee Lauder, Function X, General Assembly, Michael Alan Group, NYC Seminar and Conference Center, Public Plazas Food Drive, Regus, Select Office Suites, The Yard, ThoughtMatter, WeWork, and Yext.



For updated information about upcoming Flatiron District programming, please subscribe to our weekly newsletter and follow us on TwitterInstagram & Facebook @FlatironNY.

111December News Roundup

December News Roundup

As 2017 draws to a close you may have expected December to be a quiet month in the Flatiron District. However, with the BID’s holiday program and lots of news from local businesses, the neighborhood was as busy as ever. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Cote, one of the Flatiron District’s hottest restaurants, has received prestigious accolades since opening in June. The Korean-American steakhouse capped off a remarkable year earlier this month as it was named the #3 best new restaurant in New York City in 2017 (via Grub Street).
  • Investment management firm Artisan Partners announced earlier this month that they signed a 10-year, 9,000 s/f lease at 220 Fifth Avenue. The new office space was signed to accommodate the Milwaukee-based company’s New York City expansion (via Commercial Observer). Artisan Partners is one of the growing number of financial firms that have moved to the neighborhood in 2017.
  • In November, the BID and the Van Alen Institute unveiled Future Expansion’s Flatiron Reflection, the winner of the Flatiron Public Plaza Holiday Design Competition and the centerpiece of the BID’s “23 Days of Flatiron Cheer” annual holiday programming series. Flatiron Reflection was the talk of the town in December, receiving extensive media coverage from outlets like Curbed New Yorkdesignboom, and ArchDaily. BID Executive Director Jennifer Brown also discussed Flatiron Reflection in segments with NY1 and 106.7 Lite FM.
  • In other BID news, the Flatiron District’s new Shared Street on Broadway between West 24th and West 25th Streets made national headlines this month as it was featured in Car and Driver. The Shared Street was completed in August and has given the neighborhood more space for pedestrians and bicyclists and features signage depicting the pedestrian right-of-way and posted vehicular speed limit of 5 miles per hour as well as a plaza-like surface treatment. 

Image of the Flatiron Shared Street

111New Neighbor: Togas House of Textiles

New Neighbor: Togas House of Textiles

The Flatiron/23rd Street Partnership couldn't be happier to welcome a new flagship store to the Flatiron District, Togas House of Textiles. Founded in Greece during the early 1900s, Togas has been a pioneer in quality textiles, bringing luxury, refinement and impeccable style to homes and venues around the world. At heart, they are a family company. For almost 100 years, expertise and passion for the textile industry has been passed down from one generation to the next.

Togas House of Textiles is one of the leading brands of the Togas Group of Companies, featuring over 3,000 products for the entire home in 120 retail boutiques around the world. Creating rich and artistic interiors is their passion, so they’ve developed an extensive product range of bed linens, curtains, duvets, pillows, terry products, table linens, decorative accessories, home fragrances, and baby collections that enable customers to find the perfect design elements to complete their home.

"It took almost a year to find the location for our flagship store. Flatiron District was the first on our list as it's a popular area for home decor retailers. Togas wanted to be part of this community and bring its own sparkle to the neighborhood," says Tatiana Pinhasi, US Operational Manager. "The corner location of Fifth and 26th was perfect for us with great exposure and amazing visibility. It feels this particular spot has a special history, people taking pictures of the Flatiron Building right from our corner. And, of course, Togas design and the architecture of the building completes the most beautiful piece of art. We are very happy with the location and our neighbors."

The Togas family has been working in the textile industry since 1926, a period that saw the subtle elegance of Art Deco. Their boutique interiors celebrate this heritage, incorporating Deco motifs into modern designs, and reinventing vintage looks to suit the contemporary customer, and the Flatiron flagship is no different. Always endeavoring to bring unique, trendsetting, and innovative designs to our collections, the Togas in-house design team uses only the highest production standards for all of their products—their impeccable quality, therefore, is their guarantee.

At the forefront of Togas is their customer service team. Vastly knowledgeable when it comes to the product range and principles of interior design, the boutique assistants work one-on-one with customers to capture the aesthetic that suits every client’s individuality. Togas' goal is simply to make your dream home a reality. 

Togas was founded in Greece and has grown to a global company with offices in Russia, China, UAE, Turkey, and India. They develop unique and cohesive interior design concepts that are manifested through a full assortment of bedding, terry products, table linens, decorative accessories, houseware, curtains and home fragrances. Moreover, providing exceptional bespoke service with made-to-measure fabric collections for our customers is their top priority. We think they will fit in quite nicely in the Flatiron District. 

Togas House of Textiles212 Fifth Ave, (212) 300-2876

111New Year’s Eve in the Flatiron District

New Year’s Eve in the Flatiron District

Look no further than the Flatiron District to ring in 2018! Neighborhood businesses are offering a wide range of New Year’s Eve experiences, from sophisticated tasting menus to lively club events. Contact businesses directly for reservations and more information.

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300

230 FIFTH’s New Year’s Eve Celebration will begin at 9 pm and last until 4 am. General admission tickets start at $180 per person. As the countdown to midnight begins, partygoers will raise a glass of complimentary champagne to toast the New Year. Admittance includes premium open bar until 1 am, hors d’oeuvres and food platters, and live DJs. All tickets provide access to both the penthouse and rooftop levels, providing two incredible parties in one night.

40/40 Club, 6 West 25th Street, between Sixth Avenue and Broadway, (212) 832-4040

Ring in the New Year while enjoying custom cocktails, tasty treats, and watching the ball drop on state of the art video display walls. General admission starts at $70 and VIP packages start at $2,000.

Almond, 12 East 22nd Street, between Broadway and Park Avenue South, (212) 228-7557

The New Year’s festivities at Almond begin at 9 pm with a locally sourced five-course prix fixe menu. Special menu items include cedar planked king salmon and winter squash and foie gras agnolotti. Following dinner, Almond will be offering champagne toasts, party favors, and music and dancing. New Year’s Eve 2018 at Almond is $115 per person.

Belgian Beer Café NoMad, 220 Fifth Avenue, corner of 26th Street, (212) 575-2337

Start 2018 with a smile and good vibes at Belgian Beer Café NoMad. The regular a la carte menu will be available on New Year’s Eve from 5 pm to 9 pm. Beginning at 9 pm, Belgian Beer Café will be offering a special three-course prix fixe menu for $80 per person. Special Prix Fixe menu items include golden oyster bisque, foie gras terrine, and herb-roasted rack of lamb.

Bread & Tulips, 365 Park Avenue South, corner of 26th Street, (212) 532-9100

Join Bread & Tulips on New Year’s Eve for a four-course prix fixe dinner with a celebratory prosecco toast. Bread & Tulips has two seatings available – 6 pm dinner for $65 per person and 9 pm dinner with open bar and dancing from midnight until 2 am for $99 per person.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 229-2560

Ring in the New Year Italian style! For your final festa of the year, join Eataly for an all-access party at Italian Alps pop-up restaurant Baita. The restaurant will be transformed into an open floor where you can mix and mingle with unlimited food, wine, beer, and cocktails. Tickets start at $180 per person.

The Flatiron Room, 37 West 26th Street, between Sixth Avenue and Broadway, (212) 725-3860

Join The Flatiron Room on New Year’s Eve for a festive night of fine food, luscious drinks, live jazz, and impressive selection of whiskey. Partygoers will enjoy a five-course menu created by Executive Chef Camillia Burke, while live jazz entertains and brings you into the new year. Tickets start at $195 per person.

Harding’s, 32 East 21st Street, between Broadway and Park Avenue South, (212) 600-2105

Harding’s is now taking reservations for New Year’s Eve dinner. The restaurant’s full a la carte menu will be available and diners will receive a complimentary champagne toast at midnight. Dinner seating begins at 8 pm.

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929

ilili is a great place for you to celebrate the arrival of 2018 with friends and family. The first seating is from 6 pm to 8 pm, and includes a four-course meal for $85 per person. The second seating at 9pm is $165 per person, and includes a five-course meal, champagne toast, party favors, belly dancers, and ilili’s house DJ.

Junoon, 27 West 24th Street, between Fifth and Sixth Avenues, (212) 490-2100

Celebrate New Year’s Eve with a delicious Indian feast at Junoon. Junoon’s Patiala Room will be offering a three-course prix fixe menu for $75 per person and Junoon’s Main Dining Room will be offering a six-course tasting menu for $110 per person. Wine pairings are available for an additional $75 per person.

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696

This New Year’s Eve, La Pecora Bianca will be hosting an extravagant “Bubbles & Truffles” dinner experience. Dinner includes a four-course tasting menu featuring an array of black and white truffles from Italy and half bottles of Italian sparkling wine Ca' del Bosco Franciacorta Cuvee Prestige for every guest. The early seating is from 6 pm to 7:30 pm and $100 per person. The late seating begins at 9 pm and is $140 per person.

Merakia, 5 West 21st Street, between Fifth and Sixth Avenues, (212) 380-1950

Ring in the New Year at Merakia with a special seven-course tasting menu and live international and Greek music. Merakia’s “Dancing with lambs” house specialty is the star of the $125 per person prix fixe menu.

The NoMad Hotel, 1170 Broadway, corner of 28th Street, (212) 796-1500

Whether you are seeking a fine dining experience, a live performance, or dancing into the early morning, the NoMad Hotel has you covered this New Year’s Eve. Choose from a four-course tasting menu, an Italian-inspired menu, a rooftop party, or a magician cocktail hour. Tickets for the NoMad’s New Year’s festivities start at $125 per person.

The Smith, 1150 Broadway, corner of 27th Street, (212) 685-4500

New Year’s Eve partygoers can make The Smith either their first or last stop of the night. The Smith’s regular a la carte menu will be available until 8pm. From 10 pm to 1 am, The Smith will be offering a special three-course dinner, open bar, party favors, and champagne toast at midnight for $140 per person.

Tarallucci e Vino, 44 East 28th Street, corner of Park Avenue South, (212) 779-1100

Say goodbye to 2017 and hello to new beginnings at Tarallucci e Vino NoMad this New Year’s Eve. Diners at the restaurant’s early seating from 6 pm to 7:30 pm can choose between a three-course ($85 per person) or five-course ($105 per person) prix fixe menu. Late seating, from 9pm to 11pm, includes a five-course menu and complimentary champagne toast. Special prix fixe menu items include oysters, lobster ravioli, fregnacce with duck ragù, and tagliatelle with shaved black truffles. A late-night DJ will continue the party until 2 am.

111Flatiron Foodies: Eataly's Pasta Cacio e Pepe

Flatiron Foodies: Eataly's Pasta Cacio e Pepe

Today marks the final installment of Flatiron Foodies, a tasty part of the 23 Days of Flatiron Cheer, featuring a few of the district's culinary standouts to help you with your holiday menu planning. 

For the fifth week of the series, Eataly Chef Fitz Tallon shares his Pasta Cacio e Pepe recipe. Bring some Italian Christmas spirit into your holiday celebrations by trying this simple and timeless recipe from Eataly!



Chef Fitz Tallon

Yields: 6 servings
Preparation time: 5 minutes
Cooking time:
 Approximately 15 minutes


  • 4 tablespoons butter, cubed
  • 2 tablespoons whole black peppercorns, or to taste
  • 1 pound dried pasta, preferably Afeltra
  • 1½ cups freshly grated Pecorino Romano DOP, or to taste
  • Salt & freshly ground pepper, to taste


To Prepare

Bring a large pot with six quarts of water to a boil and season it with salt until it is as salty as the sea.

Heat the butter and two ounces of water in a large saucepan over medium heat and grind the peppercorns into the butter.

Drop the pasta into the boiling water and cook until they are al dente. When the pasta is al dente, use a spider or slotted spoon to transfer it directly to the pan with the sauce. Mix the pasta with the sauce until it is well coated.

Remove the pan from the heat and immediately scatter a cup of the grated Pecorino Romano over the pasta, tossing it quickly. As you mix, add a ladleful of the pasta cooking water from the pot. Top with more pepper and grated Pecorino Romano and toss again.

Serve immediately, while the pasta is very hot!

Pictured below: Chef Fitz Tallon

fitz 290x235  

111The Evolution of 212 Fifth Avenue

The Evolution of 212 Fifth Avenue

The blocks surrounding Madison Square Park have held the reputation of being one of the most elite in Manhattan since the early 1800s. Boasting fashionable residences such as the Fifth Avenue Hotel and the Jerome Mansion, the area quickly established itself as an epicenter for the most affluent New Yorkers.

The turn of the 20th Century saw a new building in the thriving area – 212 Fifth Avenue. Originally designed for commercial use by the renowned architectural firm Schwartz & Gross, the building has preserved its legacy status throughout the years. Built in 1912 as one of the city’s first skyscrapers, for over 100 years the building’s neo-gothic and Romanesque features have stood the test of time.

In 2016, the remarkable structure was converted from commercial use into 48 beautiful residences when prominent New York City developer Madison Equities took over the reins. By fusing the original pre-war architecture with spectacular modern touches and amenities, 212 Fifth Avenue’s transformation from an industrial structure to a luxury residential tower has played a vital role in the booming, and increasingly residential, surrounding neighborhood. 

Prominent architectural firm Helpern Architects helped to redesign the fully restored façade as well as many of the striking exterior features throughout the tower, making 212 Fifth Avenue an historic wonder amongst its exclusive neighbors. The lavish decor of the building was the vision of interior designer Pembrooke & Ives.


The building’s triplex penthouse, The Crown, is an unmistakable beacon in and of itself. With nearly 10,000 square feet of interior space, and 5,700 square feet of outdoor space, the penthouse’s royal namesake ties in perfectly with its majestic features. Boasting spectacular 360-degree views of the Hudson River, the Flatiron Building, and many other iconic landmarks across Manhattan, this luxurious space is distinguished by its incomparable style and sophistication.


In addition to the luxurious penthouse, the building also features an array of world-class amenities including a 24-hour doorman and concierge, valet parking, screening room, lounge, and catering kitchen. Residents can also enjoy a Wright Fit-designed fitness center, with adjoining yoga studio and private treatment room.

Whether you’re gazing out at the building’s dazzling Manhattan views or making use of one of the many state-of-the-art amenities, 212 Fifth Avenue is a mix of extravagance and history, and truly one of the most prominent addresses in New York City.  

212 Fifth Avenue, at Fifth Avenue and 26th Street, (212) 935-1212