BID Programs

Marketing

Digital Marketing and Communication

The BID’s website is the main source of information on all aspects of life in the Flatiron District. It provides information on BID programs and services as well as useful information about the neighborhood.  The BID produces a weekly electronic newsletter.  Subscribers also receive periodic email communications from the BID such as invitations to special events, business opportunities and programs as well as other important information. You can also like us on Facebook, or tweet or Instagram to @FlatironNY, - say “hello” – we’d love to hear from you! 

Programming and Events

The BID’s educational and community events are produced under the "Intersections: A BID Series Focused on Information, Ideas and Our Community" brand. Intersections events include a speaker series, which brings together BID members and their local elected officials and government/service providers to foster awareness and communication. Business assistance forums are held in conjunction with Baruch College that provide BID businesses with opportunities to learn how they can grow as well as access government and private programs. 

The BID holds an Annual Meeting in June; the meeting is open to the public and provides highlights of the past year, information about upcoming projects, a review of the BID’s financial health, and the election of board members. 

Networking events and community receptions are organized by the BID several times a year. The annual Celebrate Flatiron Partnerships cocktail reception is the BID’s largest networking event and provides a forum for members to learn more about the BID and to meet other area stakeholders. 

Throughout the summer months, the BID works with local businesses and organizations to activate its public spaces. Free public events include a series of "Tech Ed" classes in partnership with Flatiron-based General Assembly.

The BID, with local partners and sponsors, produces an annual holiday program for the Public Plazas, complete with a large-scale installation and free programming and events throughout the month of December.

Sponsorship Program 

The BID supplements the special assessment with sponsorship funds from local businesses and property owners. Participation in the sponsorship program allows companies to show their support for the district and also provides brand recognition throughout the Flatiron District and beyond. A catalog presenting a comprehensive menu of the various sponsorship opportunities is released annually. 


Download the 2017 Sponsorship Program Catalog.

Collateral and Print Communications 

The BID designs and produces a range of print materials for business, visitors, area residents, employees and organizations. These materials are free and are provided in large part through the support of area sponsors. The full-color Discover Flatiron Map includes a listing of businesses in the district organized by category, as well as local architectural and historical attractions. A Manhattan subway system map is also included.  It can be found at the BID’s Visitor Information Cart on the Flatiron Public Plazas and at NYC & Co. Visitor Centers.

Weekly Walking Tour 

The BID provides a free, weekly, historic walking tour of the neighborhood each Sunday at 11:00 a.m. No advance registration required; all the details can be found here.

Quick Stats

6,500+

Twitter Followers

100

BID Banners

75,000

Discover Flatiron Maps

11K+

Instagram followers

9,600+

Newsletter subscribers

65.6%

Approval rating in 2016 Annual Community Survey