Talk Tuesday: Music & Entertainment Marketing & Promotion with Baruch

Summer Series
This talk is designed to introduce participants to the concept of marketing and branding and to help them gain an in-depth understanding of the interaction between marketing efforts, the target audience, sales, and public relations. It demonstrates how all these marketing concepts can be used together to enhance brand image and consistency.
Learning Objectives:
Participants who successfully complete the course will:
• Be able to research, identify and relate with the target market for specific entertainment product(s)
• Be able to align the entertainment product and marketing strategy to the target audience
• Have an understanding of how marketing campaigns are developed for advertising and promoting entertainment programming
• Relate marketing strategies and communication to branding and brand image
• Think strategically, creatively and entrepreneurial when coming up with marketing materials


Baruch College's Division of Continuing and Professional Studies (CAPS) offers a superior academic program that is simultaneously one of the best educational values in New York City and beyond. CAPS runs over 1,000 classes and 50+ non-credit professional certificate programs every fall, spring, and summer. Plus, we develop customized courses and programs for small businesses and large corporations throughout the tri-state area, providing or supplementing their staff training options.


These talks are part of Flatiron Summer Series, a series of free community programming for the neighborhood by the neighborhood, including free educational and cultural talks on TalkTuesdays, free fitness classes on Wellness Wednesdays, and nostalgic games and performances on Throwback Thursdays. For a full list of free classes, activities, and entertainment on the Flatiron Public Plazas, visit FlatironDistrict.NYC/Summer2019

Rain Location: In the event of inclement weather, the event will take place at an INDOOR Rain Location. It will not be canceled. The talks will be held at 6 pm at the General Assembly location at 902 Broadway, 4th Floor. Follow us on Twitter @FlatironNY for last-minute updates.


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🚨Giveaway🚨All new email subscribers through 9/30 will be entered to win a sweet Flatiron Gift Bag. LINK IN BIO to register for Flatiron news & enter to win ✨ . What can you win? 🚲🍝 🧦 ▪️ @citibikeannual membership ▪️ @eatalyflatironpasta dinner gift box ▪️ @thewhitecompanymini candle duo ▪️ @weworkfree meeting space rental ▪️ @exhalespafitness socks ▪️ @ritualsusa, @cityacupunctureflatiron& @silvermirrorfacialbarsamples
5 days ago