Holiday 2016

23 Days of Flatiron Cheer

"23 Days of Flatiron Cheer" is the Flatiron/23rd Street Partnership Business Improvement District (BID)'s annual holiday programming on the Flatiron Public Plazas from December 1st-23rd. The program's goal is to enliven and activate the Flatiron Public Plazas and promote the neighborhood as a shopping, dining, and cultural destination throughout the holiday season. 

Live on the Flatiron Public Plaza

Take a break from the hustle and bustle with a free hot beverage, a chance to spin to win on the Flatiron prize wheel for a gift from a local business, and food drive for the Food Bank For New York City. These events take place on the North Flatiron Public Plaza from noon to 4:00 p.m.

Friday, December 2nd Hot coffee from Brooklyn Roasting Company
Saturday, December 3rd Hot ponche from Cosme with performance from The PIT
Friday, December 9th Hot drip coffee from Eataly
Saturday, December 10th Hot coffee from Tarallucci e Vino with performance from The PIT
Friday, December 16th Hot cider from Num Pang*
Saturday, December 17th Hot tea from Argo Tea with performance from The Jazz Gallery*

*Double your chance of winning on December 16th and 17th. Come to the plaza for a chance to spin the Flatiron prize wheel TWICE! Follow @FlatironNY on Twitter for updates. 

Winter Solstice on the Flatiron Public Plaza

Join us on the plaza from 4:00 p.m. to 8:00 p.m. to celebrate the Winter Solstice, the shortest day of the year. At 6:00 pm, help us and MoMath solve a puzzle by constructing an oversized mathematical tiling to unveil a secret message hidden within! Tonight features free hot chocolate from La Pecora Bianca, the popular Flatiron prize wheel, and food drive for the Food Bank For New York City.

Winter Wednesdays

Join us for happy hours from 5:00 p.m. to 7:00 p.m. at local businesses in the Flatiron District!

Wednesday, December 7th at The Churchill Tavern, 45 E 28th Street (RSVP here)
Wednesday, December 14th at Rizzoli Bookstore, 1133 Broadway (RSVP here)

Food Drive

With so many New Yorkers experiencing hunger and hardship, the BID is holding a food drive through December 23rd to benefit the Food Bank For New York City, the city’s major hunger relief organization. The BID is collecting non-perishable foods such as canned fruit, canned vegetables, peanut butter, macaroni and cheese, and hot and cold cereal at the North Flatiron Public Plaza during Live on the Plaza events.

Donations are also accepted online which double – or even triple – the amount a dollar can provide at the grocery store. Click here to donate.

Social Media Contest

Visitors to see Flatiron Sky-Line are invited to share their photos and experiences on Twitter and Instagram. Share your photos on social media using the hashtag #FlatironSkyLine to be entered to win prizes from local businesses. Prizes include dining gift certificates, fitness memberships and classes, tickets to performances, and much more. A winner will be picked each day during "23 Days of Flatiron Cheer."

To see a list of prizes and learn how the contest works, click here

Photo Scavenger Hunt

Beginning on December 1st, pick up a scavenger hunt card on the plaza at an event or at the information kiosk, then snap photos around the neighborhood. Submit your photos on the "23 Days of Flatiron Cheer" Photo Scavenger Hunt Facebook event page to be entered to win prizes. One winner will be selected each week to win a prize. Three winners will be selected at the end of the program to win a grand prize, including a hotel stay, a dining gift certificate, a fitness class pack, and specialty gifts from local businesses. 

To view the rules and find a list of clues, click here

Historic Flatiron District Walking Tours

On Sundays at 11:00 a.m., meet us at the southwest corner of Madison Square Park for holiday-themed walking tours. Join our professional guides on a 90-minute journey through this vibrant neighborhood, viewing some of the City’s most notable landmarks.

To learn more about our walking tours, click here.


Flatiron Public Plaza Holiday Design Competition

Anchoring "23 Days of Flatiron Cheer" is the BID's holiday installation, which was selected through the annual Flatiron Plaza Holiday Design Competition in partnership with Van Alen Institute and permitted through NYC DOT Art, in which a curated list of designers and architects proposed concepts for the holiday season.

This year, the winning design is Flatiron Sky-Line by LOT. The piece is a series of 10 large contiguous arches, constructed of white powder-coated steel tubes with LED lights. Hammocks suspended from the arches allow visitors to relax and gaze upon the district’s architectural sights. For more information about Flatiron Sky-Line, click here.

Flatiron Holiday Installation Launch Event

On Monday, November 21st, the Flatiron/23rd Street Partnership Business Improvement District will kick-off the holiday season with the unveiling of Flatiron Sky-Line and the launch its fifth annual “23 Days of Flatiron Cheer” programming.

The event previews “23 Days of Flatiron Cheer,” which runs from December 1st to the 23rd and features free, holiday-themed events showcasing the intersection of shopping, dining, and culture in the neighborhood. Along with the opportunity to experience Flatiron Sky-Line by LOT for the first time, the event will feature small bites from ilili BOX and hot chocolate sampling from Shake Shack, live music by The Jazz Gallery, and a chance to spin to win on the popular Flatiron prize wheel filled with gifts from local businesses.

The event begins at 6:00 p.m. on the North Flatiron Public Plaza, north of 23rd Street between Fifth Avenue and Broadway.


Sponsored by the Flatiron/23rd Street Partnership, Flatiron Sky-Line and the accompanying programming "23 Days of Flatiron Cheer" is made possible with generous support from Presenting Sponsor Meringoff Properties, and Contributing Sponsors Grey Group and Macmillan.

Program Partners

The Flatiron/23rd Street Partnership also thanks local businesses who are participating in "23 Days of Flatiron Cheer" through the donation of items for the Flatiron prize wheel, social media contests, and photo scavenger hunt; hot beverages; performances; fitness classes; and other festive activities on the North Flatiron Public Plaza and around the neighborhood!

Thank you 10/10 Optics, Abracadabra, Almond Restaurant, Apple Seeds, Argo Tea, Athleta, Barry's Bootcamp, Baruch PAC, Benvenuto Flatiron, Bikram Yoga NYC, Black Barn Restaurant, BLT Prime, Bo's Kitchen and Bar Room, Brooklyn Roasting Company, By Chloe, Cesar, ChaiseFitness, Chop Shop II, Citi Bike, Cosme, Dig Inn, Dos Toros, Eataly, Ethan Allen, Exhale, Flatiron Green Café, Foto Care, Fujifilm Wonder Photo Shop, Gansevoort Park Avenue South, Harding's, Heyday, Hill Country, Idea Coffee, ilili BOX, Kat and Theo, La Pecora Bianca, LEGO, Morton Williams Wine & Spirit, Natural Gourmet Institue, Num Pang, Obica, Origins, Park South Hotel, Professional Driving School, Rizzoli Bookstore, Sarabeth's Park Avenue South, Shake Shack, Studio ANYA, Tacombi Flatiron, TADA! Theater, Tarallucci e Vino, Terri, The Churchill, The Copy Specialist, The Evelyn, The Jazz Gallery, The Little Beet, The Nomad Hotel, The Peoples Improv Theater, The Smith, Touro College, Tres Carnes, and Uplift Studios.

And special thanks to local businesses and offices for hosting a food drive for the Food Bank For New York City at their locations: Brooklyn Roasting Company, Carnegie Fabrics, Community Healthcare Network, Estee Lauder, Function X, General Assembly, ilili, NYC Seminar and Conference Center, qLabs, Regus, Rise, Select Office Suites, Sony, The Yard, ThoughtMatter, WeWork, and Yext.

For updated information about holiday programming, please check back on this page, subscribe to our weekly newsletter or follow us on social media @FlatironNY.