Holiday 2017

Flatiron Holiday Installation Launch Event

Monday, November 20, 6 to 8 pm
Join us for the unveiling of Flatiron Reflection by Future Expansion and a preview of our 23 Days of Flatiron Cheer festivities including performances by The Jazz Gallery, Shake Shack's hot chocolate, small bites by ilili BOX, and premium prize wheel prizes from neighborhood businesses.

The event will take place in the Flatiron North Public Plaza, just north of 23rd Street between 5th Avenue and Broadway.

23 Days of Flatiron Cheer

December 1 - 23 
"23 Days of Flatiron Cheer" is the Flatiron/23rd Street Partnership Business Improvement District (BID)'s annual holiday programming on the Flatiron Public Plazas from December 1st-23rd. The program enlivens and activates the Flatiron Public Plazas and promotes the neighborhood as a shopping, dining, and cultural destination throughout the holiday season. 

Live on the Flatiron Public Plaza

Every Friday & Saturday noon to 4 pm
Take a break from the hustle and bustle with a free hot beverage, a chance to spin to win on the Flatiron prize wheel for a gift from a local business, and donate to the holiday food drive for the Food Bank For New York City. These events take place on the Flatiron North Public Plaza from noon to 4 pm. Enjoy performances on the plaza each Friday, and every Saturday pick up a 23 Days of Flatiron Cheer tote bag full of neighborhood discounts.  

Friday, December 1: Hot Coffee by Eataly, Performance by The PIT
Saturday, December 2: Apple Cinnamon Sage Juice by CAVA (served cold)

Friday, December 8: Hot Apple Cider by Made Nice, Performance by The PIT   
Saturday, December 9: Hot Chocolate by Tarallucci e Vino

Friday, December 15: Warm Ginger Spiced Coconut Milk by BONMIi, Performance by The PIT
Saturday, December 16: Hot Tea by DAVIDsTEA

Friday, December 22: Hot Ponche by Cosme 
Saturday, December 23: Hot Coffee by Idea Coffee


Flatiron Holiday Gift Preview Party

Tuesday, December 12, 6 to 8 pm
You're invited to Sony Square NYC to immerse yourself in virtual reality and other holiday must-haves from PlayStation for kids, teens, and adults alike. This family-friendly event will include an exclusive Sony gift bag for the first 350 attendees! Enjoy light bites and soft drinks while you test out the latest technology and games for your holiday wish list. Presented by Sony Square NYC. 

RSVP: Click here for more info and to RSVP

Winter Solstice on the Flatiron Public Plaza

December 21, 4 to 8 pm
Join us on the Flatiron North Public Plaza to celebrate the Winter Solstice, the shortest day of the year. At 6 pm, help us and the National Museum of Mathematics (MoMath) complete a Fibonacci Spiral puzzle while enjoying hot chocolate and the Flatiron prize wheel.

Winter Wellness Wednesdays

Enjoy the opportunity to take a free morning fitness class at one of our Flatiron studios. Each Wednesday through December 20th we will feature various studios offering free admission to a morning class. There are two available classes each Wednesday, and if your first choice is full, please check the other options, as some classes have a higher capacity than others. 

December 6:
            bode nyc - Hot HIIT (High Intensity Interval Training) - 7:30 am - More info & RSVP 
            Barry's Bootcamp signature class- 8:20 am - More info & RSVP 

December 13:
            New York Health & Racquet Club - Fluidity Barre - 7 am - More info & RSVP 
            ANYA -  AntiGravity® Decompression Session (beginner friendly!) - 8 am - More info & RSVP 

December 20:
            ChaiseFitness - Reinvention - 7:15 am - More info & RSVP 
            Tiger Schulmann MMA - Kickboxing - 8:45 am - More info & RSVP 

Flatiron Foodies

Beginning November 21st, notable Flatiron chefs share their favorite holiday recipes each Tuesday via our website & newsletter. Sign up for our newsletter in the top right corner of our website in the grey box that says "Subscribe". Check back on the 21st for the first recipe.  

Social Media Contest

Visitors to the district and the Flatiron Reflection installation are invited to share photos and experiences on Twitter and Instagram. Share your photos on social media using the hashtag #FlatironReflection to be entered to win prizes from local businesses.

Prizes include dining gift certificates, fitness memberships and classes, tickets to performances, and much more. A winner will be chosen each day throughout the "23 Days of Flatiron Cheer."

Food Drive

With thousands of New Yorkers experiencing hunger and hardship, the BID is holding a food drive through December 23rd to benefit the Food Bank For New York City. The BID is collecting non-perishable foods such as canned fruit, canned vegetables, peanut butter, macaroni and cheese, and hot and cold cereal at the Flatiron North Public Plaza during Live on the Plaza events.

Donations are also accepted online which double – or even triple – the amount a dollar can provide at the grocery store. Click here to donate.

Historic Flatiron District Walking Tours

On Sundays at 11 am, meet us at the southwest corner of Madison Square Park for holiday-themed walking tours. Join our professional guides on a 90-minute journey through this vibrant neighborhood, viewing some of the City’s most notable landmarks. Special Flatiron Building edition: Sunday, December 3rd.

To learn more about our walking tours, click here.

Flatiron Public Plaza Holiday Design Competition

Anchoring "23 Days of Flatiron Cheer" is the Flatiron/23rd Street Partnership holiday installation, selected through the annual Flatiron Plaza Holiday Design Competition in partnership with the Van Alen Institute and permitted through NYC DOT Art. This year, the winning design is Flatiron Reflection by Future Expansion.

The piece is a bundle of shimmering tubes creating a fragmented column at the scale of the public plaza. The fluted perimeter offers niches that can be occupied, while a panoramic central space opens out like a stage into the plaza. The conical interior form cuts out the visual noise of the city to isolate the image of the Flatiron Building and its neighbors on the skyline. For more information about Flatiron Reflection, click here.

Flatiron Holiday Installation Launch Event

On Monday, November 20th, the Flatiron/23rd Street Partnership kicks off the holiday season by unveiling Flatiron Reflection and launching its sixth annual “23 Days of Flatiron Cheer”.

The event previews “23 Days of Flatiron Cheer,” which runs from December 1 - 23 and features free, holiday-themed events showcasing the intersection of shopping, dining, and culture in the neighborhood. Along with experiencing Flatiron Reflection by Future Expansion for the first time, the event features small bites and hot chocolate sampling, live music, and a chance to spin to win on the popular Flatiron prize wheel filled with gifts from local businesses.

The event begins at 6 pm on the Flatiron North Public Plaza, located north of 23rd Street between Fifth Avenue and Broadway.

Holiday Sponsorship

Presented by the Flatiron/23rd Street Partnership, Flatiron Reflection and the accompanying programming "23 Days of Flatiron Cheer" is made possible with generous support from Presenting Sponsor Meringoff Properties, Supporting Sponsors 212 Fifth Avenue and Sony Square NYC, as well as Contributing Sponsor Porcelanosa.

Program Partners

The Flatiron/23rd Street Partnership also thanks local businesses who are participating in "23 Days of Flatiron Cheer" through the donation of items for the Flatiron prize wheel, social media contests, and photo scavenger hunt; hot beverages; performances; fitness classes; and other festive activities on the Flatiron North Public Plaza and around the neighborhood!

For updated information about holiday programming, please check back on this page, subscribe to our weekly newsletter or follow us on Twitter, Instagram & Facebook @FlatironNY.