23 Days of Flatiron Cheer

December 1 - 23 
"23 Days of Flatiron Cheer" is the Flatiron/23rd Street Partnership Business Improvement District (BID)'s annual holiday programming on the Flatiron Public Plazas from December 1st-23rd. The program enlivens and activates the Flatiron Public Plazas and promotes the neighborhood as a shopping, dining, and cultural destination throughout the holiday season. 

Live on the Flatiron Public Plaza

Every Friday & Saturday noon to 4 pm
Take a break from the hustle and bustle with a free hot beverage, a chance to spin to win on the Flatiron prize wheel for a gift from a local business, and donate to the holiday food drive for the Food Bank For New York City. These events take place on the Flatiron North Public Plaza from noon to 4 pm. Enjoy performances on the plaza each Friday, and every Saturday pick up a 23 Days of Flatiron Cheer tote bag full of neighborhood discounts.  

Saturday, December 1:
Flatiron Prize Wheel
Food Drive
Free Tote Bag of Flatiron Discounts
Hot Coffee by Made Nice

Friday, December 7
Flatiron Prize Wheel
Food Drive
Hot Ramen from wagamama
Performance by The PIT

Saturday, December 8
Flatiron Prize Wheel
Food Drive
Free Tote Bag of Flatiron Discounts
Coffee by Proof Coffee at Sous Vide Kitchen

Friday, December 14
Flatiron Prize Wheel
Food Drive
Hot Ponche by Cosme
Performance by The PIT

Saturday, December 15:
Flatiron Prize Wheel
Food Drive
Free Tote Bag of Flatiron Discounts
Hot chocolate by Shake Shack

Friday, December 21:
Flatiron Prize Wheel
Food Drive
Hot Tea by Argo Tea
Performance The Ballroom Hub

Saturday, December 22:
Flatiron Prize Wheel
Food Drive
Free Tote Bag of Flatiron Discounts
Hot Coffee by Eataly

Please note: Partners and offerings are subject to change. 

Food Drive Donations are also accepted online which double – or even triple – the amount a dollar can provide at the grocery store. Click here to donate

Flatiron Holiday Celebration at Sony Square NYC

Wednesday, December 12, 6 to 8 pm 
You're invited to Sony Square NYC to celebrate the season and the upcoming movie Spider-Man: Into the Spider-Verse. Experience the latest in Sony Technology while enjoying light bites and soft drinks. Attendees receive an exclusive Sony Square NYC giveaway while supplies last.  Presented by Sony Square NYC. 

Registration is now open: RSVP here

Winter Celebration on the Flatiron Public Plaza

December 17, 4 to 8 pm
In celebration of the season of light, the National Museum of Mathematics (MoMath) National Museum of Mathematics invites you to experience the joyful reflection of a life-sized kaleidoscope. Snap your own unique holiday selfie while enjoying ramen from wagamama, to keep you warm, and the Flatiron Prize wheel.

Winter Wellness Wednesdays

Enjoy the opportunity to take a free fitness class at one of our Flatiron studios. Each Wednesday through December 19th we will feature various studios offering free admission to a class. Please note, classes are offered at various times. 

Wednesday December 5 at 2pm
Barre at exhale spa - SOLD OUT - Join Waitlist

Wednesday December 12 at 5pm
Vinyasa Yoga at Athleta Flatiron - SOLD OUT - Join Waitlist 

Wednesday December 19 at 5:15pm
Kickboxing at Tiger Schulmann MMA - SOLD OUT - Join Waitlist

Flatiron Foodies

Notable Flatiron chefs are sharing their favorite holiday recipes each Tuesday via our website & newsletter. Sign up for our newsletter in the top right corner of our website in the grey box that says "Subscribe". Check back each week on this page for a new recipe, or find them in your inbox! 

11/20 - Scarpetta's Almond French Toast
11/27 - Leonelli Focacceria's Wedding Cookie
12/4 - Quality Eats' Butternut Squash Bread Pudding

Social Media Contest - #HappyinFlatiron

Visitors to the district and the Happy holiday art installation are invited to share photos and experiences on Twitter and Instagram. Share your photos on Twitter and Instagram in a post using the hashtag #HappyinFlatiron to be entered to win prizes from local businesses. Please note, to enter the contest, it must be a post, we can't accept stories as entries.

Prizes include dining gift certificates, fitness memberships and classes, tickets to performances, and much more. A winner will be chosen each day throughout the "23 Days of Flatiron Cheer."

Food Drive

With thousands of New Yorkers experiencing hunger and hardship, the BID is holding a food drive through December 23rd to benefit the Food Bank For New York City. The BID is collecting non-perishable foods such as canned fruit, canned vegetables, peanut butter, macaroni and cheese, and hot and cold cereal at the Flatiron North Public Plaza during Live on the Plaza events.

Donations are also accepted online which double – or even triple – the amount a dollar can provide at the grocery store. Click here to donate.

Historic Flatiron District Walking Tours

Meet at the tip of the Flatiron Building, on 23rd Street just east of Fifth Avenue for a 90 minute journey with a holiday twist. Our professional tour guides walk you through this vibrant neighborhood, taking in some of the City’s most notable landmarks.

Flatiron Public Plaza Holiday Design Competition

Anchoring "23 Days of Flatiron Cheer" is the Flatiron/23rd Street Partnership holiday art installation, selected through the annual Flatiron Plaza Holiday Design Competition in partnership with the Van Alen Institute and permitted through NYC DOT Art. This year, the winning design is Happy by Studio Cadena

“We all wish each other happiness during the holidays. This installation physically manifests this well wishing to all who visit Flatiron,” said Benjamin Cadena, Founder and Principal of Studio Cadena. “In our otherwise bleak social and political context, it aspires to carve a small and more positive space in the city—it offers a warm embrace during the cold winter months.”

The installation features 24 softly shaped transparent vinyl screens that drape down from an open frame to inscribe an intimate collective space within. Its rich colored surface projects a highly visible and memorable figure from a distance, and up close, filters views inside and out by infusing the surrounding context in a rich, saturated glow. Gently swaying in the breeze, it shimmers and reflects while it casts long colored shadows in the low light of late fall and early winter. Happy is a simple device to make you stop, wonder, and most importantly, smile.

Special thanks to Presenting Sponsor Meringoff Properties, and Supporting Sponsors 212 Fifth Avenue and Sony Square NYC for making this year's holiday installation possible. 


Flatiron Holiday Installation Launch Event

On Monday, November 19th, the Flatiron/23rd Street Partnership kicked off the holiday season by unveiling Happy and launching its seventh annual “23 Days of Flatiron Cheer” which runs from December 1st - 23rd and features free, holiday-themed events showcasing the intersection of shopping, dining, and culture in the neighborhood. Along with experiencing Happy by Studio Cadena for the first time, the event featured a performance by The Jazz GalleryShake Shack's hot chocolate, small bites by ilili BOX, and premium prize wheel prizes from neighborhood businesses. 

Read the recap here

Holiday Sponsorship

Presented by the Flatiron/23rd Street Partnership, Happy and the accompanying programming "23 Days of Flatiron Cheer" is made possible with generous support from Presenting Sponsor Meringoff Properties, Supporting Sponsors 212 Fifth Avenue and Sony Square NYC.

Program Partners

The Flatiron/23rd Street Partnership also thanks local businesses who are participating in "23 Days of Flatiron Cheer" through the donation of items for the Flatiron prize wheel, social media contests, and the 23 Days of Flatiron Cheer tote bags, hot beverages; performances; fitness classes; and other festive activities on the Flatiron North Public Plaza and around the neighborhood!

Thank you 10/10 Optics, Almond, Argo Tea, Athleta, Ballroom Hub, Baruch PAC, Benno, Blu Dot, Bode, Bouley At Home, Bouley Test Kitchen, CAVA, Center for Book Arts, Citi Bike, Cohen's Optical, Cosme, Dos Toros, Eataly, exhale spa, Fields Good Chicken, FujiFilm Wonder Photo Shop, Harding’s, Hill Country Chicken, ilili, ilili BOX, Karma Kids Yoga, Kohler Experience Center, Leonelli Taberna, Leonelli Focacceria e Pasticceria, L'Occitane, Made Nice, maman, Merakia, National Museum of Mathematics (MoMath), New York Health & Racquet Club, Obica, Origins, PLAYDAY, Quality Eats, Scarpetta, Shake Shack, Sous Vide Kitchen, Sony Square NYC, sunday's nail salon, Tacombi, The Evelyn, The Freehand, The James Hotel, The Jazz Gallery, The Nomad Hotel, The People's Improv Theater, The Seville, Tiger Schulmann, Uplift Studios, wagamama, and Zuckers.

And special thanks to local businesses and offices for hosting a food drive for the Food Bank For New York City at their locations: Carnegie Fabrics, Coalition Flatiron & Chelsea, Estee Lauder, Flatiron Family Medical, General Assembly, Grey Group, Michael Alan Group, NYC Seminar and Conference Center, Regus, Select Office Suites, Sony, The Yard, ThoughtMatter, Van Alen Institute, & WeWork.

For updated information about holiday programming, please check back on this page, subscribe to our weekly newsletter or follow us on TwitterInstagram & Facebook @FlatironNY.