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New York Times Magazine Cover Story

Last weekend, the North Flatiron Plaza was prominently featured on the cover of The New York Times Magazine's special "Walking New York" issue. The massive image of a young man in mid-stride was by French artist JR, who was commissioned by The New York Times

JR is known for his work in urban spaces where he pastes photographs on to pavements, building facades, and one time on billboards in Times Square. For his work in Flatiron, JR and his team arrived early in the morning hours to paste the larger than life photograph in sections. By mid-morning, the Flatiron Plaza was open to the public and the piece of work on the ground was unbeknownst to passersby.

JR then photographed the plaza from a helicopter, and at night fall, the image was washed away. The final photograph appeared on the cover of The New York Times Magazine on Sunday, April 26th.

Read more and watch the behind the scenes video about what went into the project here.

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Getting our CHEER on in the snow! 🌨❄🌨 Stop by the Flatiron North Public Plaza today until 4pm to spin our amazing prize wheel full of neighborhood goodness, enjoy free HOT coffee by   <a target="_blank" href="http://instagram.com/taralluccinyc%2C">@taralluccinyc,</a>and grab a tote bag full of district discounts!

You can also drop off a donation for our food drive for the  <a target="_blank" href="http://instagram.com/foodbank4nyc%21">@foodbank4nyc!</a>.
Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business!

#freecoffee #hotcoffee #taralluccievino #discoverflatiron
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Getting our CHEER on in the snow! 🌨❄🌨 Stop by the Flatiron North Public Plaza today until 4pm to spin our amazing prize wheel full of neighborhood goodness, enjoy free HOT coffee by @taralluccinyc,and grab a tote bag full of district discounts! You can also drop off a donation for our food drive for the @foodbank4nyc!. Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business! #freecoffee #hotcoffee #taralluccievino #discoverflatiron
1 day ago