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January News Roundup

2016 is off to an exciting start in the Flatiron District with lots of real estate, restaurant, fitness, and shopping news. Stay up to date with latest neighborhood news with the Flatiron BID's monthly roundup of notable highlights from the district:

  • Flatiron fitness junkies had plenty of reason to cheer this past month. Luxury gym chain Equinox Fitness announced that they had signed a 20-year, 44,000 square-foot lease for a new location at 315 Park Avenue South, between East 23rd and 24th Streets. The new gym is expected to open in late 2016 and will feature four exercise studios, a spa, a retail space, and a lounge (via Real Estate Weekly).

 

  • January was an active month for new retail spaces in the Flatiron District. Fitness fashion boutique Bandier recently moved its Flatiron store into a new space at 164 Fifth Avenue. The store will also feature a workout studio and a space for musical performances (via Well+Good). Earlier this month, it was announced that Rituals, an Asian-inspired cosmetics and wellness company, signed a 3,175 square-foot, 10-year lease at 172 Fifth Avenue. The store is set to open this spring (via Commercial Observer).

 

  • Flatiron office workers looking for new lunch options have a lot to look forward to in 2016. This month, Arcade, a lunch-by-text startup opened its first brick-and-mortar location in the Flatiron District. Users receive the day’s lunch options via text at 10 a.m., and can then choose between delivery or pick-up from Arcade’s location at 13 East 27th Street (via New York Business Journal). In other restaurant news, Flatiron District-favorite Shake Shack has released their fried chicken, Chick’n Shack sandwiches at restaurants across the country (via Eater NY).

 

  • Once completed, the 777-foot-tall tower at 45 East 22nd Street will be the tallest building in the Flatiron District. The luxury condo tower is 50 percent sold, although it’s not even halfway built yet. New construction pictures showcase why the tower has been such a hot sell and give a preview of what the Flatiron District’s skyline might look like in the near future (via Curbed NY).

 

Image of Chick’n Shack Sandwich via Shake Shack

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It's never too cold for comedy! So it's not too cold to stop by our #23DaysofFlatironCheer tent!

We will warm you up with a tasty ginger spiced hot chocolate by  <a target="_blank" href="http://instagram.com/eatbonmi">@eatbonmi</a>on the North Flatiron Plaza! Take in musical comedy by  <a target="_blank" href="http://instagram.com/thepitnyc">@thepitnyc</a>while you spin the prize wheel to win neighborhood prizes!

 <a target="_blank" href="http://instagram.com/sonysquarenyc">@sonysquarenyc</a>also has some sweet swag and a warm place to go!

Out on the North Plaza by #FlatironReflection until 4pm!

#discoverflatiron #eatbonmi #thepitnyc #sonysquarenyc
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It's never too cold for comedy! So it's not too cold to stop by our #23DaysofFlatironCheer tent! We will warm you up with a tasty ginger spiced hot chocolate by @eatbonmion the North Flatiron Plaza! Take in musical comedy by @thepitnycwhile you spin the prize wheel to win neighborhood prizes! @sonysquarenycalso has some sweet swag and a warm place to go! Out on the North Plaza by #FlatironReflection until 4pm! #discoverflatiron #eatbonmi #thepitnyc #sonysquarenyc
23 hrs ago