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April News Roundup

April was an action-packed month in the Flatiron District with new restaurant openings, major commercial real estate transactions, and the first CarFreeNYC event to celebrate Earth Day. Stay up to date with the latest Flatiron District news with our monthly roundup of notable highlights.

  • The Smith, a popular neighborhood brasserie restaurant, opened its latest outpost on March 30th at 1150 Broadway in NoMad, the northwest corner of the Flatiron BID. The Smith serves classic favorites like brick-pressed chicken with whipped potatoes, fried chicken and waffles, and their burger royale (via Zagat). In other restaurant news, Eataly recently announced that their newest pop-up restaurant, Sabbia, will be opening on April 29th. Sabbia will serve summer-themed cocktails and entrees, and it will be operated and run by the same people who run Birreria, Eataly’s rooftop bar and microbrewery. (via DNAinfo).
  • The Flatiron District has long been known as a hub within New York City for boutique fitness studios and retailers. Earlier this month, an article in AM New York dubbed Flatiron the “Fitness District”, highlighting several neighborhood businesses like fitness retail store Bandier, Y7 Yoga Studio, and indoor cycling studio Flywheel. A number of neighborhood fast-casual restaurants also received media attention this month as Oxido, Inday, and Indikitch were all featured in a Wall Street Journal article about the growth of fast-casual restaurants in the Flatiron District.
  • April was another hot month for commercial real estate activity in the Flatiron District as sports news and humor outlet Barstool Sports signed a five-year, 5,909-square-foot lease at 13-15 West 27th Street (via Commercial Observer). Credit Suisse also announced this month that they signed an extension for 186,396 square feet of the 1.1 million square feet it leases at SL Green Realty Corp.’s 11 Madison Avenue (via Commercial Observer).
  • As part of its CarFreeNYC initiative, the city closed off Broadway from the Flatiron Building at East 23rd Street to Union Square at East 17th Street on Earth Day, April 22nd. The festivities included large-scale games and performances, free bike-helmet fittings, and free activities provided by a number of Flatiron businesses. City officials who organized the event sought to use it as an opportunity to highlight how New York City can become less dependent on cars and less polluted by emissions (via New York Daily News).

Image of Councilman Ydanis Rodriquez, speaking at CarFreeNYC event.

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It's never too cold for comedy! So it's not too cold to stop by our #23DaysofFlatironCheer tent!

We will warm you up with a tasty ginger spiced hot chocolate by  <a target="_blank" href="http://instagram.com/eatbonmi">@eatbonmi</a>on the North Flatiron Plaza! Take in musical comedy by  <a target="_blank" href="http://instagram.com/thepitnyc">@thepitnyc</a>while you spin the prize wheel to win neighborhood prizes!

 <a target="_blank" href="http://instagram.com/sonysquarenyc">@sonysquarenyc</a>also has some sweet swag and a warm place to go!

Out on the North Plaza by #FlatironReflection until 4pm!

#discoverflatiron #eatbonmi #thepitnyc #sonysquarenyc
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It's never too cold for comedy! So it's not too cold to stop by our #23DaysofFlatironCheer tent! We will warm you up with a tasty ginger spiced hot chocolate by @eatbonmion the North Flatiron Plaza! Take in musical comedy by @thepitnycwhile you spin the prize wheel to win neighborhood prizes! @sonysquarenycalso has some sweet swag and a warm place to go! Out on the North Plaza by #FlatironReflection until 4pm! #discoverflatiron #eatbonmi #thepitnyc #sonysquarenyc
7 secs ago