More in Flatiron News

New Neighbor: ATOBOY

The husband-and-wife team of Chef Junghyun Park (nicknamed “JP” by friends) and Ellia Park brings ATOBOY, a modern Korean restaurant serving a Banchan-inspired tasting menu, to the Flatiron District. "When the location became available, it felt like the perfect location for ATOBOY," said Chef JP about his restaurant. "We love that we're just a few blocks from Koreatown, and at the same time in the Flatiron neighborhood to establish our own unique identity."

Chef JP was previously the Chef de Cuisine at Jungsik dang in Seoul, South Korea, and in 2012 he moved to New York City to continue his role at Jungsik restaurant in Tribeca. Ellia Park is fluent in English, Korean, and Japanese and has an impressive hospitality background, including a front of house position at Union Square Hospitality’s Maialino.

The menu showcases seasonal local ingredients prepared with traditional Korean techniques and presented in an approachable Banchan-style tasting menu format. What is Banchan exactly? Banchan is a Korean term for small dishes which typically accompany your bowl of rice. Banchan dishes at ATOBOY include Eggplant with snow crab, tomato, lemon; Chicken with spicy peanut butter, garlic; and Tartare with oyster, radish top, potato; and several additional seasonal options. The menu will change often based on seasonality and local market ingredients.

Dinner hours are Monday through Saturday, from 5:30 p.m. to 10:00 p.m. Plans for lunch service are in the works.

ATOBOY, 43 East 28th Street, between Park Avenue South and Madison Avenue, (646) 476-7217.

Image via ATOBOY.

Instagram

FlatironNYView
Getting our CHEER on in the snow! 🌨❄🌨 Stop by the Flatiron North Public Plaza today until 4pm to spin our amazing prize wheel full of neighborhood goodness, enjoy free HOT coffee by   <a target="_blank" href="http://instagram.com/taralluccinyc%2C">@taralluccinyc,</a>and grab a tote bag full of district discounts!

You can also drop off a donation for our food drive for the  <a target="_blank" href="http://instagram.com/foodbank4nyc%21">@foodbank4nyc!</a>.
Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business!

#freecoffee #hotcoffee #taralluccievino #discoverflatiron
232 likes
Getting our CHEER on in the snow! 🌨❄🌨 Stop by the Flatiron North Public Plaza today until 4pm to spin our amazing prize wheel full of neighborhood goodness, enjoy free HOT coffee by @taralluccinyc,and grab a tote bag full of district discounts! You can also drop off a donation for our food drive for the @foodbank4nyc!. Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business! #freecoffee #hotcoffee #taralluccievino #discoverflatiron
1 day ago