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New Neighbor: Sushirrito

On September 20th, the fervent Flatiron lunch crowd waited in a line that extended out the door to try Sushirrito, a sushi burrito fusion restaurant that originated in San Francisco.

The concept was created by Peter Yen, who trademarked the brand in 2008. He later met Chef Ty Mahler in 2010, and together, they collaborated and developed the concept. In 2011, the pair launched the first Sushirrito restaurant in downtown San Francisco, serving made-to-order, hand held sushi burritos in a fast casual format.

Yen and Mahler wanted to break away from the time-consuming sit-down sushi restaurants and pre-made grab-and-go options, so they created made-to-order Sushirrito as a way to better serve sushi. They also wanted to combine two of Bay Area’s favorite foods: sushi and burritos. Just how fusion is the menu? Salmon Samba combines oven-baked agave-soy salmon, tempura asparagus, namasu cucumber, green leaf lettuce, ginger guac, pepitas, and wasabi dust. 

Initial store hours are Monday through Friday from 11:00 a.m. to 4:00 p.m. Expanded service hours to be announced. 

Sushirrito, 12 West 23rd Street, between Fifth and Sixth Avenues.

Image via Sushirrito.

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Meet Peter Manning, the eponymous founder and menswear designer of  <a target="_blank" href="http://instagram.com/petermanningnyc">@petermanningnyc</a>located here in #Flatiron at 933 Broadway!

Link in the bio to the company story!

#discoverflatiron #menswear
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Meet Peter Manning, the eponymous founder and menswear designer of @petermanningnyclocated here in #Flatiron at 933 Broadway! Link in the bio to the company story! #discoverflatiron #menswear
4 days ago