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New Neighbor: Dr Smood

Flatiron just got a little healthier as Miami-based organic café Dr Smood recently opened a new outpost in NoMad, the northwest corner of the Flatiron Business Improvement District. “Dr Smood has had a goal of expanding to the New York market since day one,” said Kasper Kriby, a partner at Dr Smood. “The Flatiron District is in our minds one of the hottest areas of Manhattan and looking at how the area has developed these past years, it’s absolutely amazing to witness and be a part of.”

The brand's name — Dr Smood — stems from the words smart and food, and the company's slogan is similar too: Smart food for a good mood. Everything at Dr Smood is USDA-certified organic, kosher, and non-GMO. In line with its philosophy, every item at Dr Smood is color-coded based on six health benefits, including immunity, energy, general health, beauty, detox, and power. 

Dr Smood is interested in the science behind food, what’s going on at a molecular level – the nutrients, minerals, vitamins, antioxidants, proteins, enzymes and fats that our bodies can use to make itself work, feel, and look even better. That’s why they scour the world searching for nutritional ingredients like cacao nibs, deer antler drops, and ginseng. If it’s great for your health then Dr Smood is coming up with new ways to make delicious food and beverages from it.

Inside the café, customers can order at the counter or pick up a cold-pressed juice or a prepared salad from the fridge. Made-to-order items include salads, sandwiches, and small meals with ingredients such as turkey, prosciutto, and tuna. Breakfast is served all day, including raw oats with various toppings and a fruit coulis.

Hours are Monday through Friday from 7:00 a.m. to 9:00 p.m. and Saturday through Sunday 9:00 a.m. to 7:00 p.m.

Dr Smood, 1151 Broadway, between West 27th and 26th Streets. 

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