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New Neighbor: Smile To Go

The Flatiron/23rd Street Partnership is excited to introduce Smile To Go to the neighborhood. Smile To Go is an all-day café serving healthy, flavorful Mediterranean fare and is located on the ground floor of the Freehand Hotel

Smile To Go is an offshoot of the popular subterranean NoHo café The Smile, opened in 2009 by Matt Kliegman and Carlos Quirarte. The Flatiron spot joins two sister locations - Smile To Go SoHo andSmile To Go DUMBO. Partner and Chef Melia Marden created a rotating menu inspired by the meals of her childhood spent traveling between Greece and Greenwich Village, where she was surrounded by great food and a family who loved to entertain.

The thoughtfully selected menu focuses on seasonal ingredients. Customers can expect dishes from a folded egg sandwich with ham and gruyere, to a quinoa and kale salad topped with almonds and shaved cauliflower, on its ever-changing menu. The cafe's dedicated pastry chefs prepare unique, freshly baked goods like the chocolate chip and sea salt cookie, the banana buckwheat loaf, and gluten-free oreos. Several items are exclusive to the Freehand location, including homemade strawberry pop tarts, Black Seed Bagel sandwiches, and Moroccan pancakes topped with pistachio honey, rhubarb compote, and ricotta. The drink menu is plentiful and includes a full beer, wine, and cocktail list. 

Although specializing in to-go options, the cozy space designed by Roman and Williams is sure to charm visitors into staying awhile. The dining area includes inviting wood furnishings and a 50-seat counter-service area. There is also a 350-square-foot podcast studio and radio broadcast booth, outfitted with turntables and headphones by Shinola Detroit.

"We love our new Freehand family and can't wait to bring Smile To Go to a new neighborhood! We're particularly excited about this one because it is our largest location yet, we're introducing several new menu items, and we even have our very own podcast recording studio, SmileRadio.FM," stated the Smile To Go team. 

Smile To Go Flatiron is open for breakfast, lunch, and dinner Monday through Friday from 7 am to 7 pm, and Saturdays and Sundays from 8 am to 7 pm. 

Smile To Go, 23 Lexington Avenue, between 23rd and 24th Streets, (212) 529-1580 

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