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January News Roundup

2019 is off to an exciting start in the Flatiron District. New businesses have launched, WeWork and Zola unveiled game-changing retail concepts, and Flatiron beauty and wellness studios are thriving. Stay up-to-date on what's happening in the neighborhood with Flatiron News

  • Newly opened Seven Grams Caffe offers a buzz-worthy cookie that's been dubbed "New York's tastiest chocolate chip cookie" - a vegan cookie made with tahini and olive oil (via Daily News). wagamama, a British-Asian dining spot that made its NYC debut in Flatiron, will be opening a third location in Murray Hill in early February (via New York Post). Benno, the third and final outpost at the Evelyn Hotel by Chef Jonathan Benno, received a coveted three-star review from the New York Times. Critic Pete Wells stated, "Benno is not trying to be contemporary. It’s trying to be delicious. And it is, from start to finish, almost without exception" (via New York Times). Upscale steakhouse BLT Prime closed its doors after 13 years of service in the neighborhood (via Eater New York).

  • We Company, formerly known as WeWork, unveiled a retail cafe co-working venture in Flatiron this month at 902 Broadway. The outpost, called Made by We, is meant to serve as a reimagined community center. Made by We does not require a membership, so the space is open to the public with bookable workplace seats and meeting rooms. The retail section will sell products made by entrepreneurs and companies that partner with WeWork, and upscale Australian coffee chain Bluestone Lane will occupy the space as well (via Chain Storage Age and Bis Now). Popular online wedding registry Zola debuted a pop-up shop at 168 Fifth Avenue that has been referred to as "the Apple Store for weddings." Couples can take advantage of a wedding planning paradise under one roof (via Fast Company).   
  • The beauty & wellness sector in Flatiron is thriving. New acupuncture studio WTHN was featured in the New York Times with a glowing review and its founders described the studio as a "modern reimagining of acupuncture" (via New York Times). Beauty brands are experiencing great retail success and L'Occitane's Flagship store in Flatiron is an example of such. L'Occitane opened its first beauty lab at the 160 Fifth Avenue location with the lab meant to serve as a hashtag hit. "There’s a social media tie to retail, and we’ve seen it with other retailers from fitness to apparel” (via New York Post). 
  •  A proposed 1,009-foot condominium tower at 262 Fifth Avenue released its rendering for a tall, slender building that will tower over the NoMad section of the Flatiron District (via New York YIMBY). The developers behind 212 Fifth Avenue sold the building's retail space for $26.5 million to an international investor. Togas Textiles and DECIEM are the current ground floor retailers in the building (via The Real Deal). 
  • The 28th Street 6 line subway station opened this month after six months of renovations with striking floral mosaics complimenting the extensive technological and structural upgrades (via Untapped Cities). A new report that compiled listings from StreetEasy and data from Seamless found that Flatiron with the fifth-priciest area in New York City with a median rent of $4,500, and tied Brooklyn’s Dumbo neighborhood as the fourth-healthiest neighborhood in the five boroughs (via Forbes). 

 Image by Made by We

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