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March News Roundup

As we usher in Spring, the Flatiron District is bustling with new life. News media attention highlighted the opening of game-changing medical practices, shout-outs for Flatiron chefs and restaurant debuts, and a hotel conversion along Fifth Avenue in-the-works. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Eataly Flatiron has transformed its rooftop restaurant into a sprawling garden for spring called SERRA FIORITA, Eataly Flatiron teamed up with Farm.One to create a hydroponic system on the roof that allows chefs to pluck fresh thyme and mint for the array of fresh cocktails and plates served (via Timeout New York). Fast-casual Mediterranean spot CAVA opened a second location in the Flatiron District located at 678 Sixth Avenue where you can enjoy build-your-own salads, grain bowls, and pitas (via Hoodline). On International Women’s Day, Chef Daniela Soto-Innes of Mexican restaurant Cosme (her first restaurant that she opened at the age of 23) was celebrated for International Women’s Day for her culinary successes including her James Beard Award win two years after opening and landing a spot on the World’s Best Restaurants List (via AM NY). International chains choosing NYC as an entry point into the United States is a new trend that is emerging, including the debut of Taiwanese fried chicken chain TKK Fried Chicken that partnered with Kung Fu Tea in Flatiron. Cedric Nicaise, Wine Director of Eleven Madison Park sat down for a “Day in the Life” feature at one of the world's best restaurants (via Wine Spectator). 
  • Several new businesses are slated to open in the neighborhood this spring, particularly within the wellness and fitness sector. Millennial-centric egg-freezing company, Kindbody announced that its second brick and mortar store is to come to Flatiron with its fertility clinics resembling boutiques (via Inc.). Tia Clinic a new gynecological practice “designed for women by women” comes from the founders of the care app Tia opened their physical extension in Flatiron this month at 30 East 23rd Street (AM NY). The founders of Tia Clinic aim to reimagine the gynecological patient experience claiming, "Whoever decided that asylum-like patient rooms, harsh white lights, and cheap paper gowns would foster the cornerstones of a place where females get their reproductive health examined was probably not a woman" (via Core 77). Rumble Fitness' first treading studio is opening in summer 2019 with the Rumble team citing, "We are excited to be launching Rumble Treading as we feel it is the perfect brand expansion and a perfect complement to Rumble Boxing" (via Cision PR Newswire). Meet the innovative mind who is behind some of the hottest hotels in New York City, including Flatiron's Freehand New York, Andrew Zobler CEO of hospitality company Sydell Group (via National Geographic). 
  • A hotel conversion is underway at 250 Fifth Avenue with the 23-story building including a cafe/restaurant, a library, an outdoor terrace and bar on the ninth floor, and two,15-foot deep outdoor rooftop bars on the northern and southern edges of the 23rd floor (via New York YIMBY). Playful office furniture provider Poppin has redesigned their new office headquarters in the Flatiron District bringing their “Work Happy” motto to life (via Design Milk). Luxury skyscrapers continue to fill up vacant units including the likes of 212 Fifth Avenue, a new boutique condominium between West 25th and 26th Streets overlooking Madison Square Park where a unit was purchased for $6.7 million (via The New York Times). 

 Photo of Tia Clinic via Kezi BanCore 77

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Looking good plazas 🔥
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