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New Neighbor: Sweetcatch Poke

Healthy lunch and dinner options have become a staple in the Flatiron District. That's why the Flatiron/23rd Street Partnership is pleased to welcome a new addition to healthy food choices: Sweetcatch Poke. Poke originally opened in New York City in 2016 on Lexingtonton Avenue between E 54th and E 55th. The new NoMad location, situated in the north east corner of the district, is now open on Madison Avenue between 27th and 28th streets. Sweetcatch serves pre-marinated poke bowls that mirror the authentic flavors of Hawaii. 

"I have lived in the NoMad area of the Flatiron District for 16 years and love how the neighborhood has grown. We loved the community around Madison Square Park that made it the 'place to be' since my boys were born," says Sweetcatch owner, Frank Vellucci. "My boys might be 13 and 9 now, but we love to go to the park and try the various restaurants and shops throughout the district. I am proud to have Sweetcatch be part of our thriving new neighborhood."  

Sweetcatch's menu offers five Hawaiian Classic bowls with ongoing specials rotating monthly. In addition, customers have the option to Build Your Own Bowl in five easy steps. First, guests choose their prefered base of white or brown rice, marinated kale, or vegetable noodles, followed by their choice of protein: chicken, tofu, or seafood pre-marinated Hawaiian style poke. Next, guests can select their custom mix of fruits and veggies as toppings and then add some crunch to complete the ultimate poke bowl. Sweetcatch also features nori popcorn, housemade lemonades, and frozen drinks.

If your office or events need catering, Sweetcatch Poke offers a robust catering menu. Build Your Own Bowls, Poke Burrito Platters, and Canape options give hosts the opportunity to offer something delicious, healthy and different.

Sweetcatch Poke is open Sunday through Monday 11 am - 9 pm.

 Sweetcatch, 66 Madison Avenue, (212) 481-4020

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