First-ever Flatiron Plaza Holiday Design Competition Announced
NEW YORK, July 17, 2014 – The Flatiron/23rd Street Partnership and Van Alen Institute today announced the first-ever Flatiron Plaza Holiday Design Competition, in which top designers and architects will propose dynamic structures to be installed in front of the famed Flatiron Building for the 2014 winter holiday season.
The winning design will be unveiled in November —in the North Public Plaza at Broadway, Fifth Avenue and 23rd Street — and will remain on view through the holidays as part of the Partnership’s annual “23 Days of Flatiron Cheer” programming.
“This competition will help transform one of the New York City’s most photographed and iconic sites, and we fully expect the winning design to reflect the diversity, ingenuity and creativity that are at the heart of the Flatiron District,” said Flatiron Partnership Executive Director Jennifer Brown. “We are especially proud to work with Van Alen Institute, a partner based in our district, which has such a stellar reputation of advancing innovation in design and architecture.”
“Over the past 120 years, Van Alen has organized hundreds of design competitions that have shaped New York City and beyond, including Governors Island and the TKTS booth in Times Square. We’re excited to bring that experience to enlivening our own backyard,” said David van der Leer, Executive Director of Van Alen Institute. “We’re also thrilled to become a part of the Partnership’s commitment to make the neighborhood a hub for art and design, and a place to find the unexpected.”
Last year, Van Alen Institute partnered with the Times Square Alliance to run the Alliance’s annual competition inviting design firms to submit proposals for a romantic public art installation celebrating Valentine’s Day in Times Square. The Holiday Design Competition will build on the Flatiron Partnership’s established “23 Days of Flatiron Cheer,” 23 consecutive days of free, holiday-themed events showcasing the shopping, dining and culture in the neighborhood. In previous years at this highly trafficked intersection, the Flatiron Partnership has displayed a larger -than-life pop-up holiday card viewed by the tens of thousands of people who pass through the district each day. A video of the card can be viewed here
Download the full press release here.