May 16, 2019

Flatiron Summer Cocktail Guide

The sun is shining, and the city is buzzing. Take a break from the heat this summer and cool off with one of Flatiron's most coveted summer cocktails. With summer Fridays on the horizon, take advantage of this round-up to game plan your happy hours.


Photo Credit: Almond Restaurant

Almond Restaurant, 12 East 22nd Street, between Broadway and Park Avenue South, (212) 228-7557
Along with a 3 pm - 7 pm Happy Hour menu, Almond offers a specialty cocktail menu that provides a little taste of the Hamptons in Manhattan. Stop by the Flatiron location to enjoy the "Butterfly Effect" made with Tom's Town gin, mezcal, italicus, lime, and butterfly pea flower tea. 

Photo Credit: Broken Shaker

Broken Shaker, 23 Lexington Avenue, between 23rd and 24th Streets, (212) 475-1920
With three different cocktail menus to choose from at Broken Shaker, there is truly something for everyone. Off the "Miami Vibes" menu, Broken Shaker's refreshingly sweet "Blackberry Buck" is made with Absolut Lime, Fords Gin, blackberry-mulled wine, fresh lime & grapefruit rosemary tonic. 

Photo Credit: Cosme NYC

Cosme NYC, 35 East 21st Street, between Broadway and Park Avenue South, (212) 913-9659
For a Mexican-inspired cocktail on a sunny afternoon, head over to Cosme for the "Cosme Cocktail". Made with Casa Dragon Blanco, Giffard's Triple Sec, lime, and cranberry tincture, Cosme's specialty cocktails are sweet and sophisticated. 

George Washington Bar, 23 Lexington Avenue, between 23rd and 24th Streets, (212) 475-1924
If you're looking for something outside your typical drink order, GW Bar has both "Classic" and "Original" cocktail menus that are serving up some serious cocktail creativity. GW's "Cabin in the Woods" is made with branca menta, Smith & Cross rum, ancho reyes, banana, cold brew, and black urfa chili.  

La Pecora Bianca, 1133 Broadway, between 25th and 26th Streets, (212) 498-9696 
Fully equipped for summer cocktail cravings, La Pecora Bianca has a Spritz Bar, Negroni Bar, and Specialty Cocktails. For a strong drink that pops, try the "Negroni Sbagliato," made with Campari, Carpano Antica, and prosecco. 

Photo Credit: Scampi

Scampi, 30 West 18th Street, between Fifth and Sixth Avenue (212) 888-2171
Step inside Scampi for the Southern Italian seafood and the aesthetic setting, and stay for the sweet and spicy spring cocktail that serves as a tasteful transition into summer. "The Allora" is made with gin, cucumber, lime, Thai chili, Dolan Blanc, and an aromatic salt rim. 

Serra Fiorita by Birreria, 200 Fifth Avenue, between Fifth and Sixth Avenues, (212) 229-2560
Located on the 14th floor of Eataly, Serra Fiorita's "flowering greenhouse" is the ideal spot to escape the city for a cocktail. While taking in views of the blooming mock Italian countryside and the iconic Flatiron building, sip on a frozen Aperol Spritz or choose from the extensive Spritz menu. Perfect for groups, the "Flatiron Fizz" pitcher is also available featuring blood orange juice, gin, soda, and garnished with orange slices.

Header Photo: Alex Staniloff for Broken Shaker at The Freehand.

May 14, 2019

Bike to Work Day 2019

May is National Bike Month, and the Flatiron District is the perfect place to celebrate!
 
Bike to Work Day is this Friday, May 17th, and you can plan your route with the newly released NYC Bike Map. Ride your personal bike or use Citi Bike, which offers over 500 bikes at 13 docking stations (including valet service at 22nd Street & Broadway and 24th Street & Park Avenue South) in and around Flatiron.
 
Make all of your bike trips as enjoyable as possible by reviewing Bike Smart: The Official Guide to Cycling in NYC. If you're seeing bikes parked to streetposts or tree pit guards it's a sign that demand for quality bike parking is exceeding supply. Please email requests for bike racks or street corrals to info [at] flatirondistrict.nyc with 'Bike Parking Request' in the subject line. 
May 14, 2019

New Neighbor: Sweetcatch Poke

Healthy lunch and dinner options have become a staple in the Flatiron District. That's why the Flatiron/23rd Street Partnership is pleased to welcome a new addition to healthy food choices: Sweetcatch Poke. Poke originally opened in New York City in 2016 on Lexingtonton Avenue between E 54th and E 55th. The new NoMad location, situated in the north east corner of the district, is now open on Madison Avenue between 27th and 28th streets. Sweetcatch serves pre-marinated poke bowls that mirror the authentic flavors of Hawaii. 

"I have lived in the NoMad area of the Flatiron District for 16 years and love how the neighborhood has grown. We loved the community around Madison Square Park that made it the 'place to be' since my boys were born," says Sweetcatch owner, Frank Vellucci. "My boys might be 13 and 9 now, but we love to go to the park and try the various restaurants and shops throughout the district. I am proud to have Sweetcatch be part of our thriving new neighborhood."  

Sweetcatch's menu offers five Hawaiian Classic bowls with ongoing specials rotating monthly. In addition, customers have the option to Build Your Own Bowl in five easy steps. First, guests choose their prefered base of white or brown rice, marinated kale, or vegetable noodles, followed by their choice of protein: chicken, tofu, or seafood pre-marinated Hawaiian style poke. Next, guests can select their custom mix of fruits and veggies as toppings and then add some crunch to complete the ultimate poke bowl. Sweetcatch also features nori popcorn, housemade lemonades, and frozen drinks.

If your office or events need catering, Sweetcatch Poke offers a robust catering menu. Build Your Own Bowls, Poke Burrito Platters, and Canape options give hosts the opportunity to offer something delicious, healthy and different.

Sweetcatch Poke is open Sunday through Monday 11 am - 9 pm.

 Sweetcatch, 66 Madison Avenue, (212) 481-4020

May 6, 2019

Flatiron Foodies: The Little Beet's BBQ Jackfruit

The Little Beet is a fast-casual, vegetable-forward restaurant located in New York, Washington, D.C., and Miami. Their Flatiron location at 1140 Broadway (between 26th & 27th Streets) doubles as their test kitchen and is always bustling with new recipes from Executive Chef Geoff Korberg. 

Little Beet's culinary team explores alternative, plant-based proteins inspired by healthy, delicious food trends. This month's Flatiron Foodies recipe features a hot summer food trend with their signature BBQ Jackfruit.

The Little Beet's BBQ Jackfruit

  • 40 ounces canned Jackfruit, in brine (found in Trader Joe's, Whole Foods, etc.)
  • 3/4 cup of your favorite BBQ sauce
  • 1/2 cup cooked black beans
  • 1 cup white onion, sliced and charred
  • 2 tablespoons of extra virgin olive oil
  • salt and pepper to taste

Method: In a medium sauce pan over medium-high heat, add jackfruit and break apart with a wooden spoon until your desired "pulled" texture is achieved. When fully heated, add BBQ sauce, black beans, and the charred onions, and cook until warm. Season with salt and pepper, and serve immediately.

Pictured above: Little Beet's signature BBQ Jackfruit (center) accompanied by original sides including (from left-to-right, clockwise) Chipotle Slaw, Charred Broccoli, Herb White Beans, and Sweet Potatoes

Pictured below: Executive Chef Geoff Korberg

Apr 30, 2019

Build The Block - 13th Precinct

You're invited to Build The Block, a discussion of the public safety challenges in our neighborhood with the NCOs from the 13th Precinct (Sector C).

 
Wednesday, May 15
7 pm doors open, 7:30 pm meeting begins
Sid's Bike Shop
151 West 19th Street 
 
Build the Block is committed to building mutual respect and stronger lines of communication between police officers and the communities they serve through neighborhood policing.
 
 

WHAT IS NEIGHBORHOOD POLICING?

Neighborhood Policing is a new direction of the NYPD to ensure police have real relationships and accountability in the neighborhoods where they work each day. Each neighborhood in the program is assigned a new type of police officer known as Neighborhood Coordination Officers (NCOs).

These officers are hosting Build the Block safety meetings to jumpstart the dialogue between cops and community members to create real working relationships.

That’s where you come in – by attending these meetings and joining the conversation, you can help contribute to a safer, stronger New York.

Apr 30, 2019

Flatiron Mother's Day Dining Guide

Celebrate mom this Mother's Day on Sunday, May 12th with a special meal in the Flatiron District. Be sure to snag reservations early to secure a table at these local favorites that will be showing extra appreciation for mothers with special menus, complimentary sides, and celebratory gifts. Please contact the businesses directly for more information and to make reservations. 

230 FIFTH, 230 Fifth Avenue, between 26th and 27th Streets, (212) 725-4300
Give mom a one-of-a-kind brunch with a view at 230 Fifth. A Mother's Day Buffet will be served from 10 am to 4 pm, offering a cold display, hot station, carving station, and dessert table. Brunch is $42 per adult and $15 for children 12 and under. 

BLACKBARN, 19 East 26th Street, between Fifth Avenue and Madison Avenue, (212) 265-5959
The only thing better than celebrating mom is celebrating mom for free. On Mother's Day from 11 am to 3 pm, all mothers and grandmothers get a complimentary brunch at BLACKBARN. The brunch features sweet potato pancakes with spiced whipped cream, cornflake-crusted French toast, and more. Other members of the family can order from the prix-fixe brunch menu, which is $42 and includes a cocktail or beer, corn muffins, entree, dessert, and coffee or tea. 

Bouley at Home, 31 West 21st Street, between Fifth and Sixth Avenues, (212) 255-5828
Chef David Bouley invites you to a six-course Mother's Day tasting menu for $175, and optional wine pairing for $125.The Holiday Tasting Menu will be served at Bouley Test Kitchen all day with reservations available from 11:30 am through 10 pm. A six-course vegetarian menu is available for $150 per person and a children's four-course menu (with dessert or custom-designed) is available for $105.  

The Clocktower, 5 Madison Ave, (212) 413-4300
This Michelin-starred staple will be offering not just a three-course brunch (including a billiards room dessert buffet) for Mother's Day but also a special three-course menu of kid-friendly dishes such as yogurt and granola parfait, pancakes, and sliders, as well as a craft station for kids to make gifts for mom. Brunch is $55 for adults and $25 for kids.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 937-8910
Toast mothers everywhere high above Fifth Avenue at Serra Fiorita, Eataly's seasonal Italian countryside rooftop restaurant. Kick back in the sunshine and raise a glass of one Serra's botanical cocktails or natural wines to salute the special women in your life. Celebrate with a delicious Mother's Day brunch, lunch, or dinner at any of Eataly's selection of restaurants.

Dos Caminos, 373 Park Avenue South, between 26th and 27th Streets, (212) 294-1000!
Bring mom and the family to Dos Caminos for Brunch or Dinner on Mother’s Day for a special menu with items like a seasonal tropical fruit salad and layered seafood enchiladas to celebrate the special day. 

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929
ilili invites you to honor and celebrate the exceptional women in your life with a memorable lunch or dinner experience. ilili chefs have put together Mother's Day specials to complement the restaurant's Lebanese-Mediterranean a-la-carte menu items, such as traditional lamb shanks and a red snapper dish.

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696
La Pecora Bianca is celebrating moms with prix-fixe menu options. A $50 per person meal will be offered featuring Mother's Day specials like burrata with snap pea pesto and a sheep's milk yogurt panna cotta.

Little Beet Table333 Park Avenue South, 212-466-3330
For those who are gluten-free, and even those who are not, Little Beet Table offers a plethora of nourishing, healthy food. Brunch staples include everything from an earthy Matcha Bowl to Shakshuka Baked Eggs and French Toast. Refreshing drinks made from nutrient-dense fruit and vegetable juices are sure to please mom.

Obica Mozzarella Bar Pizza e Cucina, 928 Broadway, between 21st and 22nd Streets, (212) 777-2754 
Stop by Obica Mozzarella Bar this Mother's Day for special dinner and cocktail menus. 

Park Avenue Spring, 360 Park Avenue South, between Madison Avenue and Park Avenue South, (212) 951-7111
A special three-course prix-fixe menu for $89 will be served to celebrate Mother's Day with special dishes like local burrata, Mediterranean branzino, and a rum-raisin carrot cake. A children's menu is available for $30 for children 12 and younger.  

Quality Eats, 3 East 28th Street, between Fifth Avenue and Madison Avenue, (212) 257-8882
Open for brunch, lunch, and dinner on Mother's Day (from 10:30 am to 10:30 pm), check out Quality Eats for high-quality steak selections, fresh seafood dishes, and breakfast classics. 

Scampi, 30 West 18th Street, between Fifth Avenue and Sixth Avenue, (212) 888-2171  
Celebrate mom with Scampi's three-course brunch menu at $59 per person ($29 for children). Enjoy unlimited Bellini's, Mimosa's or Bloody Mary's for an additional $30 per person. Plus, a takeaway for mom - a special floral arrangement or a bottle of Champagne will be waiting at the table. 

Scarpetta, 88 Madison Avenue, corner of 29th Street, (212) 691-0555
Treat mom to elevated Italian food for Mother's Day brunch or dinner at Scarpetta. Scarpetta is offering a three-course brunch for $55 per person with dishes like almond french toast and steak and eggs. Come in for a celebratory four-course dinner for $89 per person to enjoy dishes like seared scallops and short rib. The fan-favorite tomato and basil spaghetti will be available at both brunch and dinner. A la carte menu is also available.  

Simon & The Whale, 23 Lexington Avenue, corner of 23rd Street, (212) 475-1924
Treat mom to a special meal at Simon & The Whale, a lively neighborhood restaurant drawing culinary inspiration from the American coasts. Fresh baked goods like Griddled Banana Bread will be served at brunch, and enjoy a variety of salads, seafood, pasta for dinner

The NoMad, 1170 Broadway, corner of 28th Street, (212) 796-1500
The hotel restaurant from Daniel Humm and Will Guidara offers a top-notch brunch menu that includes a choice of five egg dishes like an omelet, croque madame, and avocado toast with a soft-boiled egg. If you're feeling adventurous, try the tête de cochon or prawn fritters with scallop mousse, tarragon, and lime.

Trattoria Italienne, 19 West 24th Street, between Fifth and Sixth Avenues, (212) 600-5139
Join Trattoria Italienne for Mother's Day dinner from 5:30 pm to 10 pm. Special off-menu items will be available as well.  

Photo Credit: La Pecora Bianca NoMad

Flatiron restaurants: Are you offering a Mother's Day special that is not listed here? Contact us by email at info[at]flatirondistrict.nyc 

Apr 24, 2019

Event Recap - Digital Marketing: How To Tell Your Story

The Flatiron/23rd Street Partnership’s Intersections speaker series program, focused on information, ideas, and our community, continued April 24th with Digital Marketing: How to Tell Your Story. The event highlighted ways that businesses can leverage social media and digital marketing to share their stories and build a loyal community.

The free breakfast event, held at ilili in Flatiron, began with a presentation on branding and digital marketing by Scott Kerr, Founder & President of Silvertone, a consultancy specializing in brand strategy. Kerr was then joined in conversation with Dara Mersky, Director of Marketing at WTHN, a Flatiron-based acupuncture studio and herb start-up.

Kerr’s presentation focused on direct-to-consumer brands’ use of digital platforms to tell relatable, compelling stories that create bonds with customers and cultivate loyalty. He explained how such brands—like Warby Parker, Bombas, Casper, and Dollar Shave Club—have gained significant market share in their respective categories.

“We are living in a post-trust world,” Kerr said. “As consumers trust large companies less, storytelling and relatability have become more important. Many newer brands are capitalizing by using the internet to communicate directly to customers, reaching their heads, hearts, and ultimately, their homes.”

Mersky told the audience, comprised of Flatiron business owners, marketing professionals, and other community members, how WTHN has used storytelling to make acupuncture accessible, elevating it to a modern, convenient experience.

“We make every step in the customer experience an opportunity to both educate and engage on an emotional level,” Mersky said. “We use storytelling across our website, email, and social media to establish ourselves as a trusted source about acupuncture and herbs and to make them relevant and accessible.”

During the question-and-answer portion of the morning, each speaker offered tips to attendees. Kerr emphasized the importance of doing simple research to gain insights about customers and identify trends. Mersky advised attendees not to fear mistakes, but to learn from them and be ready to pivot to another strategy.

“Today, more than ever before, businesses are looking for ways to leverage social media and digital marketing to connect with customers, so we were delighted to have Scott and Dara share their insights with our businesses,” said James Mettham, Executive Director of the Flatiron/23rd Street Partnership.

Apr 24, 2019

Car Free Earth Day in Flatiron

Car Free Earth Day is an annual car-free event, which will be held this year on Saturday, April 27th, the Saturday immediately following Earth Day. Enjoy thirty open blocks of Broadway from Times Square to Union Square on foot during event hours, 9 am to 3 pm.

The day features all types of fun including complimentary Citi Bike day passes, free fitness classes from studios like exhale Flatiron, dance performances, a pop-up parkour playground, free skate rentals, a musical themed historic walking tour, and booths to learn about organizations working toward environmental sustainability. See you on Saturday! (Check out full citywide programming roster here). 

Citi Bike Station on Broadway between 21st and 22nd Streets:
Bike Programming 
CITI BIKE
Citi Bike Experience: Stop by the Citi Bike booth on Broadway & 22nd Street to learn about Citi Bike and sign up for a membership. New and existing members are eligible for a special gift on 4/27 only! In celebration of Car Free Earth Day, all visitors will get a complimentary Day Pass!

Flatiron Plaza North (Broadway between 23rd and 24th Streets): 

Fitness Classes and Performances
 9am WRKNYC
WRKNYC FITFAM Bootcamp: Join WRKNYC for an outdoor WRKout for the community. Our family-friendly Bootcamp will include all body-weight exercises that welcome all fitness levels!

10am  POPFIT KIDS
Functional Fitness with PopFit Kids: Get ready for an action-packed healthy adventure with high-energy fitness fun and good-for-you games that kids can share with the whole family. Through high-energy circuit activities, dynamic drills, obstacle course play and more, this session will get kids moving and hit on the PopFit Five: Cardio, Strength, Flexibility, Balance and Endurance.

11am   EXHALE SPA FLATIRON
Exhale Barre plus Cardio with Rachael Leitson: Break a sweat, and have fun in all in one intense, efficient, barre-meets-cardio class.

12pm VIBRATE HIGHER
Vibrate Higher’s Vinyasa Flow Yoga Class: Lead by expert yogi and Founder of Vibrate Higher and Vibrate Higher Foundation, Sandra Thelusmond, this class includes all levels of invigorating and strengthening vinyasa flow, which blends core work, power holds, arm balances and creative sequences. Participants also receive a free gift from the Vibrate Higher brand.

1pm    FOGO AZUL NYC
Fogo Azul NYC is NYC’s favorite all women drumline, 90 members strong! For years, women were forced to dance, while the men drummed. Fogo Azul NYC breaks this stereotype and strives to make drumming accessible to all female-identified individuals. Find them on social media as “Fogo Azul NY”.

2pm ARTICHOKE DANCE (Signature Dance Performance)
Overflow and Visioning Bodies: Artichoke Dance Company, one of the nation’s leading eco-arts performing groups, presents highlights from their water-focused series of works. "Overflow", created in response to Hurricane Sandy, reflects oceanic currents and rising tide patterns.



Worth Square (Broadway between 24th and 25th Streets):  
Fitness & Walking Tour
MOVEMENT CREATIVE
Parkour & Play with The Movement Creative: The Movement Creative will build a pop-up parkour playground that encourages family-friendly, creative movement via a unique obstacle course that will challenge balance, strength, jumping, and climbing skills. Our experienced coaches will share their favorite movement games and skills while providing individualized challenges. 

 

GO! SPORTS USA
Go! Sports Inline Skate Y Skateboard Rentals and Clinics: Go! Sports USA will provide free skate rentals and "Learn to Skate" clinics at its #SkateStation for #CarFreeNYC 2019. As a licensed Department of Education vendor, Go! Sports USA runs year-round sports and media arts programming in schools across NYC.

 

HISTORICAL WALKING TOUR, BIG ONION WALKING TOURS
11 AM – 12:30 AM 
Art, Literature and Rock & Roll: New York on the Cultural Edge 
Meeting Point, Broadway between 24th Street and 25th Street (Worth Monument)

Whether you are thinking of the Ashcan Artists of the early 20th century or the punk rockers of the 1970s, New York is a city that has been on America’s cutting edge for over a century. Join us as we explore New York’s cultural edge beyond Greenwich Village, from the site of Stanford White’s 1890 Madison Square Garden (and where he was murdered) to Bill Graham’s “Church of Rock and Roll". Along the way, we will explore the many waves of artists, musicians, and cultural figures who have found creative expression in the City. Stops could include The Palladium/Academy of Music, Paresis Hall, the 69th Regiment Armory, and Max’s Kansas City, as well as sites associated with Alfred Stieglitz, Patti Smith, Led Zeppelin, and Evelyn Nesbit. (Tours may accommodate a maximum of 30 individuals. Please arrive early to secure your spot). 


Flatiron South Plaza (Broadway between 22nd and 23rd Streets):

Demonstrations & Workshops
CITIZENS CLIMATE LOBBY
Engage in Solutions to Climate Change: Learn the solutions to Climate Change and participate in the workshop, “Write Your Member of Congress”. Citizens’ Climate Lobby creates the political will for climate solutions by enabling individual breakthroughs in personal and political power.

 

DESIGN TRUST FOR PUBLIC SPACE
El-Space: Creating Dynamic Places Under the Elevated: Design Trust for Public Space has partnered with the New York City Department of Transportation (DOT) to enhance, activate and reclaim spaces under or adjacent to elevated bridges, highways and subway and rail lines citywide.

 

EARTH DAY INITIATIVE
Earth Day Initiative’s Do Just 1 Thing: Earth Day Initiative’s Do Just 1 Thing program empowers people to take positive environmental actions in their own lives and share their own sustainability stories solutions they see or would like to see in their own lives. Come check out how you can engage and make a positive impact as we count down to the 50th anniversary of Earth Day in 2020.

 

EARTH INSTITUTE, COLUMBIA UNIVERSITY
Time Traveling through NYC’s Climate History: Throughout geologic time, water has moved from the world’s oceans into the ice sheets and then back again from the ice sheets into the world’s oceans. Each time this occurs, sea levels change, causing the climate and living conditions to change as well. Look into New York City’s climate history to discover what life would have been like in different climates and time periods.

 

 

HYPOTHEKIDS
Bioluminescent Fireflies: Hk Summer STEAM (Science, Technology, Engineering, Art, Math) is a full-day summer enrichment program during which our HYPOTHEkids conduct experiments, create projects, meet practicing scientists and engineers, and take trips based on the theme of the week! Come get a taste of summer during Car Free Earth Day!

 

 

NEW YORKERS FOR PARKS
Play Fair for Parks: Learn more about New Yorkers for Parks’ new Play Fair campaign for parks! Participants will learn more about how to engage in park and open space advocacy, and how to reach their decision-makers. NY4P is also soliciting public input into the design of our new District Profiles, a citywide resource that provides data about open space and park access for every neighborhood in the five boroughs.

 

 

SUSTAINABLE DEVELOPMENT SOLUTIONS NETWORK
SDG’s in My City: The UN Sustainable Development Solutions Network (SDSN) aims to eradicate poverty and deprivation, but also to grow our economies, to protect our environment, and to promote peace and good governance. As part of Car Free Earth Day, SDSN will run an interactive booth where the public can engage with the Sustainable Development Goals (SDGs). The booth will offer fun activities for all ages, including educational resource giveaways. Our booth will feature a spinning wheel with all 17 SDGs and participants will receive an invitation to partake in a personal practical behavior change activity.
WILDLIFE CONSERVATION SOCIETY
The Wildlife Conservation Society New York Seascape Program: The WCS New York Seascape Program addresses pressing marine conservation issues within the 16,000 square miles of ocean from Montauk, New York, to Cape May, New Jersey, and the Long Island Sound. The New York Seascape program's objectives are to restore populations of depleted marine species (currently sharks, whales, and American eels), protect key coastal and offshore habitats, and inspire and build a diverse, vocal constituency for marine conservation. 

 

 (Source: NYC.gov

Apr 23, 2019

April News Roundup

April brought new life to the Flatiron District with blooming flowers and exciting developments. Media highlights include the debut of a new omakase restaurant on 28th Street and a dim sum spot on East 23rd Street, shout outs for the impressive food offerings at several dining spots, and the growing trend of residential building construction projects. Stay up to date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • It may be spring, but "winter is coming" for Game of Thrones (GoT) fans in the Flatiron District. The original Shake Shack in Madison Square Park served up a thematic secret menu in celebration of GoT's premiere of the show's final season. The menu items included a Dracarys Burger through April 21st and a Dragonglass milkshake available through May 19th (via Complex Mag). A new omakase (a chef curated sushi experience) spot, Noda opened at 6 West 28th Street where you can “taste a little bit of Tokyo without flying for 14 hours” (via Grub Street). If you're hungry for noodles, Xiang Xiang Noodle, a dim sum spot serving a variety of noodle dishes, and soups debuted at 110 East 23rd Street (via hoodline).

  • Square pizza slices are gaining popularity and Eataly Flatiron's Alla Pala was named to be one of the City's best. Head Baker Erin Flinn shared a secret to Alla Pala's success: “The flavor of our dough is the base of the flavor of our pizza, rather than looked at as a blank canvas, as is the case with many pizza doughs” (via New York Post). Chef Daniela Soto-Innes of Flatiron's Cosme and NoHo's Atla, was named as a James Beard finalist for best chef in New York City (via Patch). Popular Flatiron whiskey bar Maysville announced it will close its doors on April 21st (via Eater NY).

  • CBS signed a 15-year deal to renew 164,000 square feet at 28 East 28th Street (via New York Post). The Zucker Organization sold the 50,000-square-foot parking garage at 41-47 East 21st Street to Mequity Companies for $32.2 million (via Globest). Meridian Capital Group has arranged a $138.6 million ground-up construction loan for a 48-unit luxury condo property at 39 West 23rd Street that features a 24-story tower on West 23rd Street and a smaller 10-floor tower on West 24th Street, as well as one retail unit (via Multihousing News). Headquartered in Flatiron, Yext was named number two on the list of Top 10 Companies in Tech for Millennial Women in 2019. "We foster a diverse and inclusive environment because it's fundamental to our long-term success," said Elizabeth Walton, Vice President of Marketing at Yext (via PR Newswire). 

  • During Car Free Earth Day on April 27th, a series of activations and performances will occupy six different rest stops including one in the Flatiron District at 23rd Street and Broadway (via TimeOut New York). The Flatiron Building transformed into a giant slice of pizza (via The World News) and a landing spot for Game of Thrones' dragon Viserion (via Variety) thanks to two exciting Snapchat filters this month. 

Photo Credit: Eataly's Alla Pala

Archive

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2019 Archive

Flatiron Summer Cocktail Guide

Bike to Work Day 2019

New Neighbor: Sweetcatch Poke

Flatiron Foodies: The Little Beet's BBQ Jackfruit

Build The Block - 13th Precinct

Flatiron Mother's Day Dining Guide

Event Recap - Digital Marketing: How To Tell Your Story

Car Free Earth Day in Flatiron

April News Roundup

New Neighbor: Iconoclast Fitness Studio

Gift Bag Program Launch - Promote Your Business

Use Your Voice for Neighborhood Improvements

March News Roundup

Join Us! Spring Speaker Series

New Neighbor: David's Bridal

Flatiron Foodies: Fields Good Chicken's Butternut Squash Hummus

Where to Watch the March College Basketball Tournament

Get to Know Scampi

New Neighbor: Taïm

New Neighbor: Silver Mirror Facial Bar

New Neighbor: Wine & Spirits Market

Celebrate St. Paddy's Day in Flatiron

New Executive Director, James Mettham, Joins the BID

The École is Growing

February News Roundup

New Neighbor: Seven Grams Caffe

March 4th: Public Plazas & Worth Square CB5 Presentation

New Neighbor: Made by We

Flatiron Foodies: Bread & Tulips' Creste di Gallo con Salsiccia

Flatiron/23rd Street Partnership BID Announces Appointment of James Mettham as Executive Director

New Neighbor: Deciem

Build The Block - 13th Precinct

New Neighbor: Zola

New Neighbor: TrainStation NYC

Valentine's Day Gift Guide

New Neighbor: ROLLN

Valentine's Day Restaurant Guide in Flatiron

January News Roundup

Where to Watch the Big Game

Car Free Earth Day

New Neighbor: Memo Shish Kebab

28th Street 6 Train Station Re-opens!

Flatiron Foodies: wagamama's Chicken Teriyaki Donburi

Flatiron Public Plazas & Worth Square Workshop

Community Survey 2018 Results

Flatiron Plaza Food & Beverage Kiosk RFPs

Happy in Flatiron during the "23 Days of Cheer" 2018

Eat Healthier in Flatiron

January Joiner: Get Fit in 2019