May 22, 2018

Flatiron Foodies: Studio's Pea Hummus & Lamb Merguez

Located on the second floor of the Freehand Hotel, Studio is drenched in sunlight by day and lit by the surrounding streets at night. A full menu, tinged with flavors of North Africa and the Near East, is served from early afternoon until late night.

Chef de Cuisine Ezra Lewis shares a seasonal favorite, Pea Hummus & Lamb Merguez for this month's Flatiron Foodies. "At Studio, we are putting a fresh spin on the more traditional interpretations of Near East cuisine. We've given hummus, usually made with chickpeas, a fresh face by using English peas, opal basil, chive blossoms, scallions, and young lamb to highlight the season's bounty, which we serve with Baker Zoe Kanan's delicious freshly baked pita."

Pea Hummus & Lamb Merguez

Serves: 4


  • 1 pound of lamb merguez (spicy lamb sausage)
  • 2.5 cups shelled fresh English peas
  • 1 clove of garlic
  • 1 large lemon
  • 2 teaspoons ground cumin
  • 1/4 cup tahini
  • 2 tablespoons olive oil
  • 1 teaspoon salt
  • 2 mint leaves
  • 2 scallions
  • chive blossoms (for garnish)
  • opal basil (for garnish)

Instructions (for pea hummus)

  1. Fill a medium saucepan to half with water, bring to a boil.
  2. Add peas to boiling water, simmer for 45 seconds to 1 minute, or until tender.
  3. Strain peas, shock with an ice bath, strain peas again, and pat dry.
  4. Add 2 cups of the peas to a food processor, along with the garlic clove, zest and juice of the lemon, mint leaves, cumin, and olive oil; pulse/blend until smooth.
  5. Transfer pea puree to a medium mixing bowl, add tahini and mix until the hummus thickens.
  6. Season with salt and pepper, cover and refrigerate.

Instructions (for lamb merguez)

  1. Add olive oil to a medium skillet, place over medium heat.
  2. Add lamb merguez when the oil shimmers, cook over medium heat until crispy but be careful not to burn the sausage.
  3. Add the remaining half cup of peas to the skillet, and season.
  4. Add lamb to plates atop the hummus along with peas, chive blossoms, and basil, and serve.

Pictured above: Studio's Pea Hummus & Lamb Merguez (Photo Credit: Eric Medsker)

Pictured below: Ezra Lewis, Chef de Cuisine, Studio (Photo Credit: Eric Medsker)

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May 21, 2018

New Neighbor: Smile To Go

The Flatiron/23rd Street Partnership is excited to introduce Smile To Go to the neighborhood. Smile To Go is an all-day café serving healthy, flavorful Mediterranean fare and is located on the ground floor of the Freehand Hotel

Smile To Go is an offshoot of the popular subterranean NoHo café The Smile, opened in 2009 by Matt Kliegman and Carlos Quirarte. The Flatiron spot joins two sister locations - Smile To Go SoHo andSmile To Go DUMBO. Partner and Chef Melia Marden created a rotating menu inspired by the meals of her childhood spent traveling between Greece and Greenwich Village, where she was surrounded by great food and a family who loved to entertain.

The thoughtfully selected menu focuses on seasonal ingredients. Customers can expect dishes from a folded egg sandwich with ham and gruyere, to a quinoa and kale salad topped with almonds and shaved cauliflower, on its ever-changing menu. The cafe's dedicated pastry chefs prepare unique, freshly baked goods like the chocolate chip and sea salt cookie, the banana buckwheat loaf, and gluten-free oreos. Several items are exclusive to the Freehand location, including homemade strawberry pop tarts, Black Seed Bagel sandwiches, and Moroccan pancakes topped with pistachio honey, rhubarb compote, and ricotta. The drink menu is plentiful and includes a full beer, wine, and cocktail list. 

Although specializing in to-go options, the cozy space designed by Roman and Williams is sure to charm visitors into staying awhile. The dining area includes inviting wood furnishings and a 50-seat counter-service area. There is also a 350-square-foot podcast studio and radio broadcast booth, outfitted with turntables and headphones by Shinola Detroit.

"We love our new Freehand family and can't wait to bring Smile To Go to a new neighborhood! We're particularly excited about this one because it is our largest location yet, we're introducing several new menu items, and we even have our very own podcast recording studio, SmileRadio.FM," stated the Smile To Go team. 

Smile To Go Flatiron is open for breakfast, lunch, and dinner Monday through Friday from 7 am to 7 pm, and Saturdays and Sundays from 8 am to 7 pm. 

Smile To Go, 23 Lexington Avenue, between 23rd and 24th Streets, (212) 529-1580 

May 21, 2018

New Neighbor: Flats Fix

The Flatiron/23rd Street Partnership is pleased to announce the opening of Flats Fix at 14 East 23rd Street. This outpost joins the original Union Square location and offers an inventive drinks list, daily happy hour from 3 pm to 7 pm, and some of New York City's best tacos.

Taco offerings include slow smoked brisket, house smoked pastrami, seared wild-caught fish, carnitas, and pulled smoked chicken. Burritos are available in multiple styles including a vegetarian-friendly option with refried beans and cheese. 

Other menu items include tortas, complete with fresh guacamole, mozzarella, tomatoes, and ancho dressing; a romaine and tomato salad; pulled chicken and napa cabbage salad; and quinoa salad with elote and sweet peppers. A la carte sides are available as well, including spicy black beans, homemade slaw, and yellow rice.

Flats Fix is open for lunch every day beginning at 11:30 am, along with a daily happy hour from 3 pm - 7 pm. Operating hours are Sunday and Monday 11:30 am to 1 am, Tuesday from 11:30 am to 2 am, Wednesday and Thursday from 11:30 am to 3 am, and extended hours until 4 am on Fridays and Saturdays.

Flats Fix, 14 East 23rd Street, (212) 353-2400

May 15, 2018

New Neighbor: Broken Shaker

The Flatiron/23rd Street Partnership is pleased to welcome Broken Shaker to the district! Broken Shaker New York is a rooftop oasis on the eastern end of the district, located on the 18th floor of the Freehand Hotel.

A collaboration between Gabriel Orta and Elad Zvi of Bar Lab and Sydell Group, the New York outpost joins locations in Miami, Los Angeles, and Chicago, and boasts 360-degree views of the city with a wrap-around terrace, and extensive indoor and outdoor seating. Designed by Roman and Williams, the bar’s interiors are rooted in a bohemian, Afro-Jazz, Caribbean style with wood paneled walls, design accents thrifted from around the world, wicker lighting, and lush greenery throughout - as well as artwork by Bard College artists, a facet of their partnership with the hotel. The result is an atmosphere unlike any other rooftop in the neighborhood. 

The New York menu features an eclectic assortment of cocktails unique to the city, like the Poppyseed Bagel Fizz (gin and aquavit shaken with powdered cream cheese, poppyseed bagel kvass, and bitter lemon soda) alongside classics that the Broken Shaker has become known for, like the Cocoa Puff Old Fashioned (cocoa puff infused bourbon and rye stirred with demerara and chocolate bitters). Shared plates and snacks, like Malawach Yemenite Bread (served with karawan tahini and chermoula, spinach and artichoke with labneh, matbucha and cured egg yolk) and Arepas (with avocado salad, gooseberry hogado, and queso fresco) are inspired by Caribbean and Middle Eastern flavors.

Known for marrying playful, hand-crafted cocktails with friendly hospitality, Broken Shaker has been nominated for two James Beard awards for “Outstanding Bar Program", named one of the “The World’s 50 Best Bars” in 2014 through 2017, and was awarded the Best American Hotel Bar at the 2016 Tales Of A Cocktail Spirited Awards. 

Broken Shaker is open Sunday thru Wednesday from 4 pm to 2 am and Thursday through Saturday from 4 pm to 4 am. Dinner is served from 4 pm to 11 pm Monday through Wednesday, 4 pm - 1 am on Thursday and Friday, and 6 pm - 11 pm Saturday and Sunday. 

Broken Shaker, 23 Lexington Avenue, 18th Floor, between 23rd and 24th Streets, (212) 475-1920


Photo Credit: Adrian Gaut 

May 7, 2018

New Neighbor: Brrrn

The Flatiron/23rd Street Partnership is excited to welcome Brrrn, the world's first cool temperature (45°F-60°F) fitness concept and lifestyle brand, to the neighborhood at 107 West 20th Street.

Brrrn is co-founded by Jimmy T. Martin and Johnny Adamic. Martin, a former Division I college athlete turned multi-hyphenate (celebrity personal trainer, advertising copywriter, and background performer on Saturday Night Live), conceived of the fitness concept in 2013. Adamic, a former public health official for former NYC Mayor Michael Bloomberg's Obesity Task Force turned personal trainer, yoga teacher and journalist ('The Fitness Critic' for The Daily Beast), was approached by Martin in 2015. Together, they developed Brrrn—conducting their first trial in the beer fridge at Sixpoint Brewery in Brooklyn in 2017, and opened in the Flatiron on May 1, 2018.

"The main reason we chose the neighborhood is not because of the data with population density, but more because of its history for commercial businesses. From the days of it being Ladies' Mile to now becoming the hottest area for fitness, we couldn't be happier serving the residents and professionals working in the area with the coolest fitness concept in the world," said Martin.

The research driven concept is disrupting the fitness landscape by pairing the benefits of routine cool temperature exposure with exercise to optimate the fitness experience. This concept also provides other benefits including burning more calories than workouts in warmer temperatures.

"Cold has been the backdrop of the human experience for millennia," says Adamic. "But, we've engineered the cold out of our lives. We now live in these climate-controlled environments of 72°F from the time we wake up until we go to bed, but routine exposure to cooler temperatures is actually good for us. We are reuniting the cold back with exercise—where it belongs."

Brrrn offers a weekly rotation of three-tier group exercise classes including including 1st° (Yoga-Inspired Mobility and Strength Series at 60°F), 2nd° (Core & Cardio Slide Board Series at 55°F) and 3rd° (HIT Series at 45°F). Each class is 45 minutes.  

Designed and built by architect Peter Bryant of IDDC, LLC (Exhale, Equinox, SoulCycle), the 3,000-square-foot flagship studio imbues a rustic, industrial-chic, lodge aesthetic. The studio includes male and female-identifying locker rooms with Nebia showers, an eight-person communal infrared sauna, and exclusive Brrrn apparel.

Brrrn offers classes on Mondays from 7 am - 8:20 pm, Tuesdays through Fridays from 6 am - 8:20 pm, and Saturdays and Sundays from 8 am - 4:30 pm.

Brrrn, 107 West 20th Street, between Sixth and Seventh Avenue, (212) 352-3132

Photo Credit: Cedric Terrell

May 1, 2018

Mother's Day Flatiron Gift Guide

Show your appreciation this Mother's Day with special gifts and treats from the Flatiron District. Consider treating mom to a spa experience, a unique flower display, or a thoughtful card.

For a list of neighborhood restaurants offering Mother's Day specials, please visit our Mother's Day Flatiron Restaurant Guide.


Athleta, 126 Fifth Avenue, corner of 18th Street, (212) 929-0512
Browse Athleta's athleisure Gifts For Mom for all fitness and wellness needs.

Bath & Body Works, 304 Park Avenue South, corner of 23rd Street, (212) 260-9293
Surprise mom with Mother's Day-themed bath products, fragrances, and candles. Grab several items and create your own basket of fun. Bath & Body Works has gift options for all price ranges.

DAVIDsTEA, 688 Sixth Avenue, between 21st and 22nd Streets, (212) 229-0002
Find the perfect gift at DAVIDsTea with limited edition Mother's Day tea sets including the "Get Pampered" and "Teas for Moms" sets along with specialty teaware.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 937-8910
Eataly offers a curated selection of Mother's Day gift boxes and unique treats that will give your mom the taste of Italy. The Buongiorno Mamma Gift Box includes an assortment of chocolates, coffees, and cookies and the Mamma in Cucina Gift Box features Italian cooking essentials including the How To Eataly cookbook.

Flying Tiger, 920 Broadway, corner of 21st Street, (212) 777-1239
Show your love to mom without breaking the bank at Flying Tiger with their unique home accessories, cards, and colorful gifts.

Fujifilm Wonder Photo Shop, 176 Fifth Avenue, between 22nd and 23rd Streets, (929) 239-4262
Build a scrapbook or photo album for mom, or take family portraits in the in-store photo booth at the Fujifilm Wonder Photo Shop.

The Home Depot, 40 West 23rd Street, between Fifth and Sixth Avenues, (212) 929-9571
Home Depot’s Garden Club can help with gift ideas for home gardening accessories and tools, including the Martha Stewart gardening and decor collection. 

L’Occitane en Provence, 170 Fifth Avenue, corner of 22nd Street, (212) 206-8860
L’Occitane has a wide variety of original gift ideas for Mother’s Day. Check out gift sets like the Cherry Blossom, Lavender Treasures, and Shea Butter Body Care. 

MAC Cosmetics, 1 East 22nd Street, between Broadway and Fifth Avenue, (212) 677-6611
MAC's Mother's Day Gift Guide highlights quality skincare products for mom. Contact the store directly for in-store appointments. 

Marimekko, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 843-9121
Surprise mom with springtime-inspired kitchenware with the iconic Unikko poppy pattern from Marimekko. 

Of Mercer, 42 East 21st Street, between Broadway and Park Avenue South, (212) 979-2229.
For the woman who does it all, shop Of Mercer's collection of dresses, blazers, and accessories. Of Mercer's clothing is made in New York City.

Origins, 175 Fifth Avenue, between 22nd and 23rd Streets, (212) 677-9100.
Visit Origins for natural skincare products including plant-based creams, cleansers, scrubs, body butters, and curated gift sets for Mother's Day. 

Papyrus, two Flatiron District locations: 655 Sixth Avenue, between 20th and 21st Streets, (212) 355-1880. 940 Broadway, between 22nd and 23rd Streets, (212) 228-2877
Papyrus has an extensive collection of Mother’s Day greeting cards and gifts like mugs, trinkets, and candles.

Patisserie Chanson, 20 West 23rd Street, between Fifth and Sixth Avenues, (929) 423-8880
Bring mom an assortment of gourmet eclairs or chocolate bonbons or prepare a special breakfast with Chanson's fresh-baked croissants, danishes, and breads.

Rituals, 172 Fifth Avenue, corner of 22nd Street, (646) 918-7383
Rituals' Flatiron location will help you bring the best of Europe home to mom. Try the store's suite of shower products, gels, candles, and oils for an in-home spa treatment. Gift sets are also available. 

The White Company, 155 Fifth Avenue, between Broadway and Fifth Avenue, (646) 741-8777
The White Company offers a curated selection of clothing, home goods, and furniture often that will add style to mom's home and closet. 


Blooming Affairs, 925 Broadway, between 21st and 22nd Streets, (212) 262-0004

Flower You, 122 East 25th Street, between Park Avenue South and Lexington Avenue, (212) 477-1037

Park Avenue Floratique, 226 Fifth Avenue, between 26th and 27th Streets, (212) 447-6310

Putnam & Putnam at Club Monaco, 160 Fifth Avenue, between 20th and 21st Streets, (646) 838-6374

Spas & Nail Salons

Blooming Nail & Spa, 260 Park Avenue South, between 20th and 21st Streets, (212) 505-6245

Dyanna Spa, 40 East 21st Street, between Broadway and Park Avenue South, (212) 995-2355

Heyday, 1130 Broadway, between 25th and 26th Streets, (646) 869-3601

Nabi Bellagio Nail & Spa, 10 East 23rd Street, between Broadway and Madison Avenue, (212) 505-6100

QQ Nail Salon and Spa, 15 East 21st Street, between Broadway and Park Avenue South, (212) 254-8100

Queen Jane Day Spa, 37 East 28th Street (lower level), between Madison Avenue and Park Avenue South, (212) 684-4548

Renew Body & Mind Spa,  4 West 28th Street, between Broadway and Fifth Avenue, (518) 317-8888

sundays, 51 East 25th Street, between Madison Avenue and Park Avenue South, (646) 998-5711

Photo Credit: Fashion Week Daily of L’Occitane Flatiron

Apr 30, 2018

Mother's Day Flatiron Restaurant Guide

Celebrate mom this Mother's Day on Sunday, May 13th with a special meal in the Flatiron District. Make reservations early to secure a table at these local favorites showing extra appreciation for mothers with complimentary cocktails and special menus. Please contact the businesses directly for more information and reservations. 

230 FIFTH, 230 Fifth Avenue, between 26th and 27th Streets, (212) 725-4300

Give mom a one-of-a-kind dining experience with a view at 230 Fifth. A Mother's Day Buffet will be served from 10 am to 4 pm, offering a cold display, hot station, carving station, and dessert table. Brunch is $42 per adult and $15 for children 12 and under. 

Almond, 12 East 22nd Street, between Broadway and Park Avenue South, (212) 228-7557

Almond is serving up a super special Mother's Day brunch and featuring exciting dishes for a celebratory dinner. 

Black Barn19 E 26th Street, between Fifth Avenue and Madison, (212) 265-5959

At Black Barn, all mothers get their meals for free. For Mother's Day, Black Barn is offering an a-la-carte menu, along with a $42 prix-fixe menu that includes a brunch cocktail, corn muffins, an entree dish, and access to a fruit and dessert buffet.

Bouley at Home, 31 West 21st Street, between Fifth and Sixth Avenues, (212) 255-5828

Chef David Bouley invites you to a Mother's Day 6-course tasting menu of wild and foraged spring dishes for $185, and optional wine pairing for $125 for lunch or dinner. Bouley at Home and Bouley Test Kitchen will be serving the same menu at each location.

Dos Caminos, 373 Park Avenue South, between 26th and 27th Streets, (212) 294-1000!

Bring mom for a special  menu and celebratory cocktails at Dos Caminos for brunch or dinner. 

Hardings, 32 East 21st Street, between Broadway and Park Avenue South, (212) 600-2105

Hardings is celebrating with a complimentary "Mom-osa" sparkling cocktail. Classic brunch dishes will be served from 11 am to 3 pm including steak and eggs and a farm-inspired egg sandwich. 

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929

ilili invites you to honor and celebrate moms and other exceptional women in your life with an unforgettable experience. ilili chefs have put together springtime brunch and dinner specials to complement the restaurant's Lebanese-Mediterranean a-la-carte menu items, such as baby lamb and a strawberry and chocolate pallete, plus a complimentary gift courtesy of Senteurs D'Orient

Junoon, 27 West 24th Street, between Fifth and Sixth Avenues, (212) 490 - 2100

Junoon invites you to celebrate Mother's Day for lunch in its Patiala Room from 12 pm to 2:45 pm and dinner in its Main Dining Room from 5:30 pm to 10:15 pm. 

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696

In addition to their regular a la carte menu, La Pecora Bianca is celebrating moms with prix-fixe menu options. A $45 per person meal will be offered featuring Mother's Day specials like burrata with snap pea pesto and a lemon budino with vanilla meringue. There's a special menu for children as well for $25 per person offering kid-friendly meals. 

Le Coq Rico, 30 East 20th Street, between Broadway and Park Avenue South, (212) 267-7426

Bring mom to French bistro Le Coq Rico! All guests over 21 will receive a complimentary Basil’Hick Cocktail. Open for brunch, lunch, and dinner, enjoy a meal made with responsibly raised poultry and the finest ingredients.

Merakia, 5 West 21st Street, between Fifth and Sixth Avenues, (212) 380-1950

Unlimited mimosas will be served to moms brunching at Merakia for Mother's Day. A three course prix-fixe meal will be available for $39 per person.  

Obica Mozzarella Bar Pizza e Cucina, 928 Broadway, between 21st and 22nd Streets, (212) 777-2754 

Stop by Obica Mozzarella Bar this Mother's Day for special dinner and cocktail menus. 

Park Avenue Spring, 360 Park Avenue South, between Madison Avenue and Park Avenue South, (212) 951-7111

A special three course prix-fixe menu for $79 will be served to celebrate Mother's Day. 

Quality Eats, 3 East 28th Street, between Fifth Avenue and Madison Avenue, (212) 257-8882

Open for brunch, lunch, and dinner on Mother's Day (from 10:30 am to 10:30 pm), check out this Flatiron newcomer for high quality steak selections, fresh seafood dishes, and breakfast classics. 

Roki Le Izakaya, 12 West 21st Street, between Fifth and Sixt Avenues, (646) 383-7654

Enjoy Japanese cuisine for lunch or dinner at Roki where mom receives a complimentary Chef's special dessert. Dishes include crispy snow crab cream filled dumplings, a roasted beef salad, shrimp wonton noodles, and seasonal seafood sushi rolls. 

Sarabeth's, 381 Park Avenue South, corner of 27th Street, (212) 335-0093 

For Mother's Day, Sarabeth's Park Avenue South is celebrating with lunch and dinner specials in addition to their a la carte menu. Brunch entree specials include a smoked salmon toast and a spring vegetable quiche with dinner specials such as lamb porterhouse and a one-and-a-half pound steamed Maine lobster. 

Scarpetta, 88 Madison Avenue, corner of 29th Street, (212) 691-0555

Scarpetta, one the district's newest restaurants, just launched Sunday brunch accompanied by live jazz. In addition to the fan-favorite tomato and basil spaghetti, mom can enjoy classic brunch with an Italian twist including poached eggs with fontina fonduta and charred Tuscan bread, and an egg white frittata with smoked ricotta. Brunch is available from 11:30 am to 2:30 pm and dinner is available from 5:00 pm to 9:00 pm.

Taralluci E Vino, 44 East 28th Street, between Park Avenue South and Madison Avenue, (212) 779-1100

Taralluci E Vino is offering a Mother's Day three-course prix-fixe menu with a special "momma mia" cocktail. Enjoy outdoor seating, greenmarket inspired dishes, and an eclectic wine list. 

Trattoria Italienne, 19 West 24th Street, between Fifth and Sixth Avenues, (212) 600-513

Please join Trattoria Italienne for a Mother's Day Brunch from 11:30 am to 2:30 pm. Moms will receive a complimentary glass of rosé and one of Italienne's house-made preserves to take home. Brunch dishes include housemade duck sausage, tortelli carbonara, and Provençal style eggs. 

Photo Credit: La Pecora Bianca

Flatiron restaurants: Are you offering a Mother's Day special that is not listed here? Contact us by email at info[at] 

Apr 26, 2018

April News Roundup

April showers brought in a lot of action this month in the Flatiron District with new restaurants on the radar, business developments, real estate transactions, and exciting local events. Stay up to date with the latest Flatiron District news with our monthly roundup of notable highlights.

  • Spring brought new restaurant openings and developments. SERRA by Birreria at Eataly opened this month - an Italian countryside themed rooftop featuring a menu with a strong focus on vegetables and herbs (via Time Out New York). Scarpetta located in the James New York NoMad Hotel recently launched its Sunday brunch where you can eat alongside live jazz music (via CBS Local). Several of New York City’s most anticipated openings for this spring and summer are located in the Flatiron neighborhood. First, Broken Shaker, a rooftop cocktail bar with sweeping views of the city located above the Freehand Hotel, is scheduled to open in May (via Eater NY). Second, Leonelli Taberna, a cocktail bar and lounge, and Leonelli Focacceria e Pasticceria, a bakery and café, both inspired by Rome and located at the Evelyn Hotel, are slated to open this June (via Eater NY). Finally, beloved NYC falafel chain Taim is starting a major expansion with a location in the Flatiron District scheduled to open this summer (via Business Insider). 
  • April also witnessed new business developments. The boutique fitness studio Brrrn is the first cool temperature fitness studio in Manhattan, and is set to open its doors this May (via Hoodline). HR staffing firm Adecco Group acquired coding academy General Assembly, which will maintain its own brand and operations under the umbrella company (via L'Occitane en Provence introduced a "L'Occi Retail Truck," which is the beauty company's first-ever travel shopping experience (via Cision PR Newswire).
  • There have been some April real estate developments in Flatiron as well. The popular video-streaming company Dailymotion has subleased over 20,000 square feet of office space at 50 West 23rd Street (via Commercial Observer). Fenwick & West, a technology and life sciences law firm, is relocating to the district after signing a 36,300-square-foot lease at 902 Broadway (via Commercial Property Executive). 

 Photo Credit: Eataly


Apr 24, 2018

New Neighbor: PetSmart

The Flatiron/23rd Street Partnership is thrilled to announce our highly anticipated newest neighbor: PetSmart! The Flatiron District is packed with pets, so PetSmart makes for a great addition to the neighborhood. 

PetSmart's Flatiron District location is hosting its grand opening on Saturday, April 28th, kicking off with a celebration at 9 am for pets and pet lovers alike. All visitors during the grand opening will receive free giveaways like discount coupons, pet treat samples, T-Shirts, and pet toys while supplies last. The first 50 shoppers will receive mystery gift cards that range in value from $5 to $50.

“We’re excited to be a part of the Flatiron community," said store leader, Hamerton Joseph. "Like so many in the neighborhood, we love pets and look forward to meeting our new neighbors. We encourage the community to check out the store, and of course, pets are always welcome too!”

The Flatiron PetSmart location is nearly 16,000 square feet and offers over 10,000 pet products, accessories, and supplies. The modern space features a Pet Nutrition section that offers natural, minimally processed, grain-free, high-protein, and raw pet food products, including the paleo-inspired brand, Only Natural Pet, for which PetSmart is the exclusive national retailer. The Flatiron PetSmart also features a self-service dog wash station that is free for the first 30 days of opening, a full-service grooming salon with academy-trained, safety-certified stylists, and training and day camp services. You can find interactive small animal habitats within the store as well. 

The Adopt Spot at PetSmart facilitates the in-store adoption of pets so they may find long-lasting, happy homes. PetSmart is a leading advocate for ending pet homelessness helping over 7.9 million animals get adopted. The company's quarter-annual National Adoption Weekends helps over 30,000 pets find a home in a single weekend. Additionally, the Flatiron location will have a specialized cat adoption center that creates a unique space for cats to socialize.

PetSmart is open for you and your pets Monday through Saturday 9 am - 9 pm and Sunday from 10 am - 9 pm.  

PetSmart, 1107 Broadway, on the corner of 24th Street, (646) 949-1422