Jul 22, 2019

2019 Summer Streets - Save the Date(s)!

Summer Streets is an annual celebration of the City's streets. For three consecutive Saturdays (August 3rd, 10th, & 17th), nearly seven miles of Park Avenue/Park Avenue South is open for people to play, run, walk, and bike. 

Summer Streets programming takes place from 7 am to 1pm and extends from the Brooklyn Bridge to Central Park. All activities are free of chargea and designed for people of all ages and abilities.

The Flatiron District is home to the Midtown Rest Stop - one of the major activity centers along the Summer Streets route. Located on East 25th Street between Madison Avenue and Park Avenue South, the Midtown Rest Stop offers a diverse spread of events including fitness classes, concerts, and dance performances.

Check back soon for a full of list of activities and an events schedule.

Photo Credit: Toshi Sasaki/Getty Images

Jul 15, 2019

Flatiron Ice Cream Round-Up

To keep calm, cool, and collected during the upcoming heat and humidity, plan out the best spots in the Flatiron District to cool down. Whether it's a classic scoop of ice cream, frozen custard, gelato, decadent soft serve, or mochi ice cream, there's an ice cream variety for everyone in Flatiron this summer. 

by CHLOE, 60 West 22nd Street, between Fifth and Sixth Avenues, (347) 620-9622
NYC vegan staple, by CHLOE, offers an assortment of vegan and gluten-free dessert options from their "Chill" menu. Offering 4oz ice cream in unique flavors ranging from Kale Cookies + Creme to Birthday Cake and Strawberry Jam, by CHLOE ensures every New Yorker can enjoy ice cream during these summer months, regardless of dietary restrictions. 

Cha Cha Matcha, 1158 Broadway, between West 27th and 28th Avenues, (646) 895-9484
Cha Cha Matcha serves New York City matcha, the vibrant green powder milled from specially grown green tea leaves directly from Uji, Japan. When the city starts to heat-up, matcha soft serve is both frozen and caffeinated. You can also enjoy matcha soft serve swirled with various flavors, including the new vanilla soft serve packed with collagen that benefits skin and joint health. 

Photo Credit: Cha Cha Matcha

Chikarashi, 1158 Broadway, between West 27th and 28th Avenues, (212) 413-4300
One of Manhattan's most popular poke bowls spots, Chikarashi, is serving up an authentic dole whip. The dairy-free delicacy is delivered straight from Dole's Hawaiian plantation. For some added fun, treat yourself to dole whip inside a carved out miniature pineapple. 

Photo Credit: Chikarashi

Eataly, 200 Fifth Avenue, between West 23rd and West 24th Street, (212) 229-2560
Eataly prides itself on its ability to bring the best of Italy dining to your doorstep. When it comes to gelato, Eataly makes no exception. Explore the array of cups, cones, and take-home containers Eataly has to offer, then enjoy a stroll around the diverse marketplace.

Photo Credit: Eataly

ilili, 236 Fifth Avenue, between West 27th and West 28th Street, (212) 683-2929
ilili, the traditional Lebanese-Mediterranean cuisine staple is located just north of Madison Square Park. After enjoying the sun in the park or the Flatiron Public Plazas, step inside ilili to enjoy Strawberry and Chocolate ice cream; Blackberry, Raspberry, or Strawberry Sorbet; or a Selection of Ice Creams with 3 scoops of Arabian Milk, Pistachio, Chocolate, Hazelnut, Pink Peppercorn, or Cucumber. 

La Pecora Bianca, 1133 Broadway, between 25th and 26th Avenues, (212) 498-9696
La Pecora Bianca is an open and relaxing place to enjoy a frozen treat. When the temperature outside gets too high, the Gelato & Sorbetto's temperature is just right with a choice of stracciatella, milk chocolate, salted caramel, and Sicilian citrus flavors. 

Patisserie Chanson, 20 West 23rd Street, between Fifth Avenue and Sixth Avenue, (929) 423-8880
Patisserie Chanson embraces the dessert experience with seasonal macarons, hand-painted chocolate bonbons, and boozy gummy bears. Indulge your taste buds with their famous soft serves with impressive toppings. Chanson's newest soft serve flavor is Toasted Pearl Barley made with chocolate honeycomb and Maldon sea salt (pictured below). You can also enjoy their classic Black Sesame Kouign Amann Soft Serve with Yoghurt Pop Rocks.   

 Photo Credit: Patisserie Chanson

Quality Eats, 3 East 28th Street, between Fifth Avenue and Madison Avenue, (212) 257-8882
Quality eats, quality drinks, and even quality ice cream! For $9 each on the Quality Eats' Sweets menu, a Birthday Cake Sundae is served with Vanilla Malt Ice Cream and Frosted Confetti Cake. 

ROLLN, 38 East 23rd Street, between Broadway and Park Avenue, (646) 869-0826
ROLLN, the fast-casual sustainable sushi roll joint, also offers a summer treat: Mochi Ice Cream. Enjoy mochi, the Japanese rice cake, filled with your choice of strawberry, matcha, Thai tea, passionfruit, or chocolate ice cream.


Photo Credit: ROLLN

Scampi, 30 West 18th Street, between Fifth and Sixth Avenues. (212) 888-2171
Get the best of both worlds at Scampi this summer. Not only does Scampi offer Happy Hour drink specials every night of the week, but they also serve a Strawberry Rhubarb Crostata and a Gelati E Sorbetti made in house daily. 

Shake Shack, southeast corner of Madison Square Park, near Madison Avenue and East 23rd Street, (212) 889-6600
Shake Shack's frozen custard is a summer essential. Spun freshly at Shake Shack, the frozen custard is dense, rich, and creamy. 

Photo Credit: Shake Shack

 Header Photo: Dole Whip by Chikarashi via delish

 

 

 

Jul 9, 2019

A New Chapter for the Flatiron Building

When the Flatiron Building was completed in 1902, small businesses filled the 21 office floors in the building. In 1959, St. Martin's Publishing Company began purchasing other office spaces in the building when tenants moved out. By 2014, Macmillan Publishers, St. Martin's parent company, occupied all 21 office floors of the Flatiron Building, according to The New York Times. Since 2014, Macmillan has been the sole occupant of the Flatiron Building, and the publishing company's employees have considered the iconic New York City landmark a home. 

The Commercial Observer reported that after five years of sole occupancy in the Flatiron Building, Macmillan announced its decision to move down to the Financial District into a 261,000 square foot Larry Silverstein property at 120 Broadway. As the ever-evolving Flatiron District bids farewell to the company that has resided in the center of it all for decades, Macmillan CEO John Sargent reflects on the intertwined history of Macmillan and the Flatiron Building. 


Photo Credit: John Madere of Macmillan CEO, John Sargent 

In an interview with Publisher's Weekly, John Sargent recalls the afternoon Tom McCormack, CEO of St. Martin's Press, invited him to the Flatiron Building for lunch with excitement thinking to himself, "Now I can get inside the Flatiron Building.”

Sargent described the plaque on the west-side entrance of the Flatiron building, placed by the National Park Service in 1989 which reads, "Flatiron Building has been dedicated a National Historic Landmark. This building possesses national significance in commemorating the history of the United States of America." Sargent added that the second plaque below was placed there by the New York Community Trust declaring the building "one of the early buildings to employ a steel frame,” preceding the modern New York City skyscrapers. He added, "Some claim that the Flatiron was the tallest building in New York when it was built in 1902."

Today, the Flatiron District is an international tourist attraction. Rain or shine, large groups of individuals position themselves on the North Plaza to capture the perfect photo with the historic landmark. The Flatiron Building is no longer a contender for the largest building in New York City, but it serves as a reminder of the rich history of the city and its evolution over the decades. As tourists come and go and the type of businesspersons reflect the current Flatiron experience, the Flatiron Building has remained constant amidst the transformative New York City atmosphere for decades. 

John Sargent reminds fans of the Flatiron Building that its history is closely intertwined with Macmillan's history. Sargent recalled in his interview with Publisher's Weekly, "In the early years, we were tied closely to Macmillan in London. Harold Macmillan, who had returned from a stint as prime minister of the U.K. to once again head his family business, occasionally came to visit his American outpost. Employees at St. Martin's Press (two have been here for more than 50 years) recall forming a line from the elevator so that he could shake hands with the entire staff on his way in. There is history here."

Both the Flatiron Building's and Macmillan's historical pasts reflect the evolving book publishing industry. The New York Times reported, "For many in book publishing, the departure marks the end of an era when authors having meetings at the Flatiron was a rite of passage." Louise Penny, a best-selling crime writer reported to The New York Times, "My publishing life was born and raised in the Flatiron,” adding she even has a Flatiron charm on her keychain. The literary agent Christopher Schelling reported to The New York Times“Symbolically it means something.”

According to The Commercial Observer, Macmillan employees took to Twitter to express their feelings about moving out of the Flatiron Building. “Watching lots of longtime friends say goodbye to the Flatiron Building is pretty heartbreaking,” wrote Juliet Grames, an associate publisher at Soho Press.

It's the end of an era for the Flatiron Building. As technology booms in the Flatiron District and the quintessential publishing house of Macmillan vacate the building, the people of Macmillan Publishers will be remembered as the occupants who made the building a home. 

GFP Real Estate's Executive Director and Asset Manager of the Flatiron Building, Jane Gural-Senders, commented, "People want it, but who’s going to be the best? You want something that’s going to bring greatness.”

Jul 9, 2019

New Neighbor: Precision Run

The Flatiron/23rd Street Partnership is delighted to welcome Precision Run fitness studio, a method-driven treadmill class, to the district. Equinox, the global high-performance lifestyle leader, chose the Flatiron District to launch its first internal group fitness program into a stand-alone studio concept. 

"The Flatiron District is a bustling hub for innovation, specifically for fitness and wellness," says Director of Operations, James Gu."Equinox opened the first-ever Precision Run studio in the neighborhood to contribute to this ongoing innovation, offering a scientifically-backed running program for both runners and haters alike. Plus, our Equinox Flatiron club is right around the corner!" 

Precision Run was co-founded by Creative Director David Siik, who conceptualized a class that would optimize the variables of treadmill running, which include speed, incline, duration, and recovery, also known as the B.I.T.E. method. Precision Run has created an entirely new category of running, and it has inspired a new generation of first-time runners with its foundational approach to rapid progress and results. Precision Run is an indoor running experience on a mission to redefine how you think about treadmill running. 

  

Inside the studio at 12 West 21st Street, 34 propriety Woodway treadmills with Walnut hardwood and steel accents line the room from wall to wall. With technical features that enable a fully integrated user experience, Precision Run seeks to have the smartest and sleekest treadmill in the industry. As for the dashboard, it presents a smooth, user-friendly interval training screen that encourages every individual to find his or her "Perfect Personal Record". On the dashboard, runners can select a one-tap recovery button while the Smart Keys learn every new interval speed and auto-populates them onto runner's screens to that they always see their Last Speed. The goal is to revolutionize the way a treadmill changes pace from sprint to recovery by creating the fastest rate of deceleration through the Woodway treadmill. 

Additionally, the experiential element of the studio is not one to be forgotten. To further connect runners to the class and enhance performance, Precision Run creates a specific assortment of music that focuses and inspires runners and sensory lighting to coincide with the runner's force and heart rate. Breathe deep while you're in the studio to enjoy oxygen-enriched air to give your lungs a little kick. Precision Run's commitment to beautiful spaces extends to its sleek locker rooms that are stocked with Ursa Major products and equipped with lockers that can charge your phone. 

The Precision Run studio also offers a Hydro Bar equipped with performance and recovery enhancing blends and an open recovery lounge area to connect with the Precision Run community before and after class. The lounge is also fully stocked with Hyperice cooldown tools to assist in the post-run recovery. 

Precision Run is a studio, an interval training method, and a 50-minute class that engages intervals to balance speed, incline, duration, and recovery. Precision Run is tailored to each individual's level with the first 2-3 minutes of the class consisting of a self-led digital experience to find your Personal Record, the fastest speed you can maintain for 1 minute. All of the speeds in class will be based on this number, and the class includes a warmup, cool down, and recovery intervals of walking or jogging. 

Classes are available for purchase in quantities from 1 run to packages of 30, and an Equinox membership is not required. Classes are offered 7 days a week with class times and instructors vary throughout the week. Tread booking opens exactly 7 days prior to class. Check out the full schedule here.

Precision Run, 12 West 21st Street, between Fifth Avenue and Sixth Avenue, (212) 328-9095

 Photo Credit: Precision Run and @ajrobach

 

 

 

 

Jul 3, 2019

New Neighbor: Poster House

The Flatiron/23rd Street Partnership is excited to welcome Poster House, the first museum dedicated to posters in the United States, to the District. Poster House's mission is to showcase posters from all over the world, from their origins in the 1860s to present day use. The museum will host exhibitions and events surrounding the history, design, and cultural context of posters. 

"The Flatiron District is ideal for Poster House because this is a community of designers, fabricators, tech professionals, and art appreciators--a perfect audience for Poster House," says Museum Director, Julia Knight. "We love being in the center of the city, right in the mix of daily life, since that's what posters speak to. This is a vibrant corridor between Flatiron and Chelsea, and we have been pulling people off the street who have been watching our progress for months!"

Designing Through The Wall: Cyan in the 1990s

Posters explore mass communication and persuasion, the intersection of art and commerce, and the public domain. From the Industrial Revolution to now, posters have been utilized to reflect and shape societal trends as they compete for public attention and interest. Designed to persuade and inform the public, the viewer experiences a combination of image and text. 

Poster House derives its mission from the origin of the medium, aiming to entertain and educate its audiences. As the very first museum in the United States dedicated to the global history of posters, Poster House will host exhibition galleries for temporary shows, educational programming for schools and families, and a living archive of contemporary posters. Inside Poster House's 15,000 square foot, two-level space, there are 3 gallery spaces, an Education Workshop, a permanent Kid's Exhibit, a photo booth, a design game, a cafe, and a gift shop. 

Interactive Kids Exhibition

Poster House has a three-step curatorial approach designed to fulfill the goals of its mission. First, to demonstrate the medium's depth, Poster House will be exhibiting posters from a global perspective including all time-frames and all countries or regions. Second, Poster House will utilize exhibition design to visually call attention to important details of the work. Third, Poster House will develop exhibitions that celebrate familiar posters as well as present new subjects for consideration.

Poster House will feature temporary rotating exhibitions, with a mandate to feature at least 1 non-western and 1 female-focused exhibition every season. While Poster House does have a permanent collection of over 7,000 posters, it is not on view in the museum. However, Poster House collects for upcoming programming as well as for their Living Archive that houses contemporary poster campaigns from more than 115 countries.

There are two temporary exhibits currently on display at Poster House. The first, Alphonse Mucha: Art Nouveau/Nouvelle Femme, is located in the main gallery space and focuses on one of the most famous poster artists of all time. The second, Designing Through The Wall: Cyan in the 1990s, is the opening "Jewel Box" exhibition and will show the early work of the East German design group. The permanent interactive installations are the Photo Booth, Design Game, Digital Poster Wall, and Kids Exhibition. 

Poster House is open 11 am - 6 pm every day except Tuesday when they are closed to the public. 

Admission is $12 per adult, $8 per student or senior, and free admission for kids 18 and under. (Admission is $8 for individuals with disabilities, including free admission for 1 accompanying care partner.)

Poster House, 119 West 23rd Street, between 6th Avenue and 7th Avenue, (917) 722-2439

 Photo Credit: Stephanie Powell 

 

 

 

Jun 27, 2019

NYC Summer Restaurant Week in Flatiron

Flatiron Foodies, get ready. New York City Restaurant Week returns on Monday, July 22nd, extending through Tuesday, August 16th. Diners get the opportunity to sample and experience some of the best in New York City cuisines. The highly anticipated NYC Restaurant Week will feature over 370 of the city's most sought after restaurants offering special prix-fixe meals, including a number of spots in the neighborhood. 

The Flatiron District is recognized as a major food destination in New York City with over 220 restaurants, bars, and casual dining establishments. 20 restaurants within the Flatiron District are preparing prix-fixe lunches and dinners for NYC Restaurant Week. To help you decide which restaurants you need to visit, consult this below guide to Summer Restaurant Week in Flatiron. 

Almond Restaurant, 12 East 22nd Street, between Broadway and Park Avenue, (212) 228-7557
Flatiron farm-to-table favorite, Almond, creates innovative recipes with seasonal fresh produce and locally attained sustainable seafood. For NYC Restaurant Week, Almond is featuring a Chilled Avocado Soup, Charred Eggplant Ricotta Ravioli, and a Pan Roasted Halibut.
View Menu | Make a Reservation

  
Photo Credit: BLACKBARN

BLACKBARN, 19 East 26th Street, between Fifth Avenue and Madison Avenue, (212) 265-5959
Another farm-to-table favorite, BLACKBARN serves local, artisanal food in a modern barn setting. A James Beard Award recipient, BLACKBARN does not disappoint from brunch through dinner. 
Make a Reservation

BO's Kitchen & Bar Room, 12 East 22nd Street, between Broadway and Park Avenue, (212) 228-7557
The influence of New Orleans, Montauk, and New York flavor is recognizable in the new-American style tapas and dishes at BO's Kitchen & Bar, and their classic cocktails remain fresh by the season. This NYC Restaurant Week, BO's will be serving up Crispy Alligator, Canadian Salmon, and Fried Chicken, along with a choice of Gelato or Monkey Bread for dessert. 
View Menu Make a Reservation

Photo Credit: Bread & Tulips

Bread & Tulips, 365 Park Avenue South, between East 26th and 27th Streets, (212) 532-9100
Inspired by the diversity of flavor throughout the Italian regions, Bread & Tulips is a cozy neighborhood restaurant with homemade pizza and pasta. For Restaurant Week, full lunch and dinner menus feature Steak Tagliata, Tuscan Kale Salad, Creste di Gallo con Salsiccia, and Long Island Duck Breast with Soave Classico, 2017, Italy, offered with dinner.
View Menu Make a Reservation

Dos Caminos Park Avenue, 373 Park Avenue South, between East 26th and 27th Streets, (212) 294-1000
James Beard Foundation Award winner, Dos Caminos, was voted number 1 margarita in New York City. Dos Caminos will also be offering three-course prix-fixe lunch and dinner menus of authentic Mexican cuisine, including a Sandia Salad, Tamal Dumplings, and Dos Enchiladas. 
View Menu Make a Reservation

Photo Credit: HANJAN

HANJAN, 36 West 26th Street, between 6th Avenue and Broadway, (212) 206-7226
Inspired by the 'joomak,' an old Korean tavern that offered weary travelers good food, good drinks, and a place to rest, Chef Hooni Kim replicate Korean street market-style cuisine. For Restaurant Week, the menu includes wild Japanese yellowtail sashimi, BBQ wagyu beef short rib, and fresh noodles. 
View Menu Make a Reservation


Photo Credit: ilili 

ilili 236 Fifth Avenue, between Fifth Avenue and Broadway, (212) 683-2929
ilili is the premier institution of Lebanese food culture and hospitality values in NYC. Owner and Executive Chef Philippe Massoud expertly crafts a sophisticated blend of modern and traditional Lebanese cuisine drawing influences from the span of the Levant. 
View MenuMake a Reservation

Junoon, 27 West 24th Street, between Broadway and Sixth Avenue, (212) 490-2100
Michelin starred from 2012 to 2019, Junoon's menu covers all of the bases of Indian cooking, from tandoor to cast-iron and open-fire-pit cooking to stone-searing. For NYC Restaurant Week 2019, Junoon is offering extensive lunch and dinner prix-fixe menus including Pork Mudu Chili, Watermelon Chaat, Hara Kofta, and Kulfi Pops. 
View Menu Make a Reservation

 Photo Credit: La Pecora Bianca

La Pecora Bianca, 1133 Broadway, between 26th Avenue and 25th Avenue, (212) 498-9696
La Pecora Bianca utilizes local produce, fish, meat, and grains to make pasta from scratch. Seasonal dishes along with fresh negronis and spritzes make this classic Italian spot an all-around experience. For Restaurant Week, make a reservation to try the Tuscano Salad, Graminga, and Chocolate Mousse. 
View Menu Make a Reservation

Leonelli Taberna, 7 East 27th Street, between Fifth Avenue and Madison Avenue, (212) 451-9495
Leonelli Taberna is the crossover between Italy and New York of the past. Through Chef Benno's travels, he has been able to latch onto the flavors of Italy, incorporating them into the American dining experience. For Restaurant Week, Tuscan Fried Chicken and Eggplant Parmigiana will be served alongside a red or white wine pairing.  
View Menu Make a Reservation

 

Photo Credit: Merakia

Merakia, 5 West 21st Street, between Fifth Avenue and Sixth Avenue, (212) 280-1950
Merakia is a Greek word used to describe something done with passion, creativity, and love; that's just what you find at Merakia in the Flatiron District. For NYC Restaurant Week, the Greek Meats House will be serving a three-course dinner featuring Feta Psiti, Lamb Chops, and Baklava for dessert. 
View Menu Make a Reservation

Park Avenue Summer, 360 Park Avenue South, between East 25th and 26th Streets, (212) 951-7111
Swapping both decor and menus with the seasons, Park Avenue is an ever-changing experience. For NYC Restaurant Week, Park Avenue Summer is offering a two-course lunch and three-course dinner filled with fresh seafood, fruits, and vegetables perfect for the sunny season. 
View Menu Make a Reservation

The Flatiron Room, 37 West 26th Street, between 6th Avenue and Broadway, (212) 725-3860
The Flatiron Room, best known for its more than 400 varieties of whiskey, also delivers an array of perfectly simple dishes. This Restaurant Week, The Flatiron Room is serving Panko Crusted Portobello Fries, Chimichurri Steak Bites, and a Chocolate Oblivion for dessert.  
View Menu Make a Reservation

 Photo Credit: Obica Mozzarella Bar Pizza e Cucina

Obicà Mozzarella Bar Pizza e Cucina, 928 Broadway, between 21st Street and 22nd Street, (212) 777-2754
Obica is known for its signature Mozzarella di Buffalo Campana DOP from Italy and fresh homemade pasta. Obica currently offers a summer menu with light and flavorful dishes.
Make a Reservation

Quality Eats, 3 East 28th Street, 928 Broadway, between Fifth Avenue and Madison Avenue, (212) 257-8882
Quality Eats has revolutionized the New York Steakhouse experience with off-cut steaks, creative cocktails, and tasty desserts. The NYC Restaurant menu includes Grilled Nueskes Bacon, the Quality Eats Burger, and a Charred Steak Salad. 
View Menu Make a Reservation

 Photo Credit: Scarpetta

Scarpetta, 88 Madison Avenue, between East 28th and 29th Avenue, (212) 691-0555
Located at the James NoMad Hotel, Scarpetta's soulful take on Italian cuisine has a cult-following for a reason. For NYC Restaurant Week, Scarpetta is serving a creamy Polenta, Branzino, and Roasted Chicken in an elegant setting. 
View Menu Make a Reservation

Tarallucci e Vino, 44 East 28th Street, between Park Avenue and Madison Avenue, (212) 779-1100
With loft spaces, full-service caterings, morning pastries, and fresh pasta, Taralucci e Vino is the full Italian cuisine experience. For Restaurant Week, the prix-fixe menus include a local Burrata antipasto, ricotta, and spinach truffle ravioli, and Branzino. 
View Menu Make a Reservation

 Photo Credit: Trattoria Italienne

Trattoria Italienne, 19 West 24th Street, between Sixth Avenue and Broadway, (212) 600-5139
Chef Jared Sippel derives his dining experience in Northern and Southern Italian cuisine. Featured on the prix-fixe NYC Restaurant Week menu is Ratatouille, Grilled Ocean Trout, and Fettuccine. 
View Menu Make a Reservation

Zero Otto Nove, 15 West 21st Street, between Fifth Avenue and Sixth Avenue, (212) 242-0899
Originally opened in the Italian hub of the Bronx, Zero Otto Nove now thrives in the Flatiron district. For Restaurant Week, some menu highlights include Branzino al Acqua Pazza, Insalata Caprino e Pera, and Brasato alla Peroni.
View Menu Make a Reservation
 

 Header Photo Credit: Park Avenue Summer 

 

 

Jun 24, 2019

NYC Pride March 2019

An estimated four million people will gather for the NYC Pride March this Sunday, June 30th. Beginning here in Flatiron at 26th Street and Fifth Avenue, the route winds its way through Flatiron, Greenwich Village, and Chelsea for the Stonewall 50 celebration.
 
There will be various locations along the route for pedestrians to cross, including:
 
  • Fifth Avenue: 23rd Street, 21st Street, 17th Street, 14th Street
  • Sixth Avenue: 23rd Street & 14th Street
  • Seventh Avenue: 23rd Street, 21st Street, 17th Street, 14th Street
Crosstown vehicular traffic will be closed from 7 am through the late evening from 14th Street to 30th Street, between Fifth Avenue and Seventh Avenue. Additionally, No Parking signs will be posted throughout the area.
 
Residents should allow for extra travel time, and are advised to carry identification or proof of address. Local businesses should schedule deliveries before June 30th, and are asked to advise employees who are scheduled to work on Sunday.
 
There will be no Historic Flatiron Walking Tour this week, but it returns on Sunday, July 7th with a special Independence-Day theme
 
 
Jun 20, 2019

June News Roundup

Summer has finally arrived, and June was a busy month for the Flatiron District, as media highlights include exciting dining awards, real estate developments, and neighborhood events. June kicked off the Flatiron/23rd Street Partnership's Annual Summer Series programming consisting of Talk TuesdaysWellness Wednesdays, and Throwback Thursdays. Stay up to date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Cosme, a contemporary small-plate Mexican eatery in the Flatiron District, was named the best restaurant in the country by controversial World’s 50 Best Restaurants list (via New York Post). This month, Shake Shack in Madison Square Park was named one of the top five burger spots in New York City (via Hoodline). Flywheel, a boutique cycling studio first established in the Flatiron District in 2010, announced its partnership with Best Buy to expand the accessibility of its Flywheel Home Bike and joined Best Buy's commitment to helping consumers use technology to live better, healthier lives (via PR Newswire). 
  • The architecture firm GF55 Partners is moving from its Flatiron digs at 19 West 21st Street to 225 West 39th Street in the Garment District (via Commercial Observer). Earlier this year, Porcelanosa Group revealed plans to renovate and expand their existing flagship store at 202-204 Fifth Avenue. This month, Porcelanosa revealed their revised proposals to reduce street-surface views of the building's rooftop mechanicals as designed by CetraRuddy Architecture (via New York YIMBY).
  • Take a look inside Felicity House, a social club for women with autism featuring rooms and programming all designed with input from its more than 150 members. Members, who pay nothing for the club’s services, can bond with others over interests, or chat with people who share their experiences (via Vox). Amazon Chief Executive Jeff Bezos is closing on three apartments at 212 Fifth Avenue, scooping up a penthouse and two units that are right under it for approximately $80 million. The deal is reportedly the largest to ever close in New York City south of 42nd Street, and the second largest deal of the year (via Metro). The office component of the Flatiron Building has closed for an extensive renovation after the departure of publishing house Macmillan, its longtime sole tenant. The move has been expected for two years after Macmillan signaled its intent to take 261,000 square feet at 120 Broadway in the Financial District (via Commercial Observer). 
  • June also commemorates the month-long WorldPride celebration throughout New York City, and Flatiron businesses showed their support with deals to benefit a variety of LGBTQ+ organizations. On Monday, June 24, Tinder set-up a 30-foot "Pride Slide" on the Flatiron North Plaza in support of the Equality Act with donations to the Human Rights Campaign (via PIX 11). Around 1,500 people slid down the slide raising $15,000 (via Campaign Live). Snapchat launched Pride-themed lenses to transform landmarks, including the Flatiron Building (via USA TODAY). The WorldPride Parade, Sunday, June 30, will kick off at 26th Street and Fifth Avenue, so be sure to check out the full Flatiron Pride Roundup to support local organizations and businesses.

Photo Credit: Cosme 

Jun 13, 2019

New Neighbor: Ralph's Coffee

The Flatiron/23rd Street Partnership is excited to welcome the timeless American spirit of the Polo Ralph Lauren brand with a fresh atmosphere and the rich, flavorful blend from La Colombe Coffee Roasters that is Ralph's Coffee. Ralph's Coffee represents the Flatiron experience by showcasing the convergence of style, flavor, and authenticity.

From the Ralph's Team: "The Flatiron District is an iconic New York neighborhood. The bustling energy of lower Fifth Avenue is a perfect complement to the fresh and authentic spirit of Ralph’s Coffee and an ideal location for the brand’s first-ever freestanding outpost."

Ralph's Coffee has locations globally, including shops within flagship stores in Tokyo, Hong Kong, and on the Upper East Side, but the first-ever freestanding Ralph's Coffee Shop recently debuted in the Flatiron District. Ralph Lauren is continuing to engage consumers with experiential and unique expressions of the brand through the hospitality portfolio. "The smell of freshly brewed coffee evokes so many memories for me. Mostly of time spent with friends and family; the people I love. I wanted to develop these coffee blends in that spirit, and create a place where people could come together and take a break from their busy days," said Ralph Lauren.

 

The freestanding store serves Ralph's Coffee and Espresso as well as Ralph's American Breakfast Tea. Additionally, the store is the first to offer an Espresso Tonic—a refreshing spin on iced coffee with three shots of espresso, tonic water, and an orange slice. Ralph's special blends, Ralph's Roast, Decaf, and Espresso feature organically grown beans from Central America, South America, and Africa. The beans are roasted and packaged in the US by La Colombe, and the all-natural Swiss Water Process is used to decaffeinate. 

Baked fresh at The Polo Bar, some of Ralph's sweet treats include Ralph's Brownie and Ralph's Chocolate Chip Cookie. A curated array of Ralph’s Coffee apparel and accessories, including Ralph’s Coffee beans, signature tote bags, and graphic T-shirts are available for sale.

Ralph's Coffee in the Flatiron District maintains the aesthetic atmosphere of Ralph Lauren clothing stores and Ralph's Coffee shops around the globe with its hunter green tiled walls, white tin ceilings, painted white counters with marble tops, and colorfully geometric floor tiles. Black stools create window seating while a backlit Ralph's Coffee illuminates the coffee bar. The waitstaff dress in Ralph Lauren striped shirts and knit ties in the Ralph's Coffee signature green, along with denim and butchers' aprons embroidered with the Ralph's Coffee logo. 

Ralph's Coffee serves a range of varying interest points for each customer. Whether you sport the Ralph Lauren brand on the daily, consider yourself a coffee connoisseur, or you simply enjoy an aesthetically pleasing place to sit, Ralph's Coffee is a spot for anyone who lives or works in the Flatiron District.

Ralph’s Coffee is open Monday – Saturday from 7 am – 7 pm and Sunday from 8 am – 6 pm.

Ralph's Coffee, 160 Fifth Avenue, between 20th Street & 21st Street, (212) 627-2040

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2019 Archive

2019 Summer Streets - Save the Date(s)!

Flatiron Ice Cream Round-Up

A New Chapter for the Flatiron Building

New Neighbor: Precision Run

New Neighbor: Poster House

NYC Summer Restaurant Week in Flatiron

NYC Pride March 2019

June News Roundup

New Neighbor: Ralph's Coffee

New Neighbor: Bourke Street Bakery

Flatiron Foodies: Solo Qui Cocktail by Obicà

Father's Day in the Flatiron District

Summer Series 2019: Free Events on the Flatiron Plazas

2019 Annual Meeting Recap

Flatiron Fun on Throwback Thursdays: June 20 - August 8

Get Fit in Flatiron with Wellness Wednesday Classes: June 19 - August 7

Talk Tuesdays, New to the Summer Series: June 18 - August 6

Announcing Eataly & Flatiron Plate

Flatiron Pride Roundup

LPC Releases Guidelines to Help Business Owners

May News Roundup

New Neighbor: Standard Dose Wellness Experience

Flatiron Summer Cocktail Guide

Bike to Work Day 2019

New Neighbor: Sweetcatch Poke

Flatiron Foodies: The Little Beet's BBQ Jackfruit

Build The Block - 13th Precinct

Flatiron Mother's Day Dining Guide

Event Recap - Digital Marketing: How To Tell Your Story

Car Free Earth Day in Flatiron

April News Roundup

New Neighbor: Iconoclast Fitness Studio

Gift Bag Program Launch - Promote Your Business

Use Your Voice for Neighborhood Improvements

March News Roundup

Join Us! Spring Speaker Series

New Neighbor: David's Bridal

Flatiron Foodies: Fields Good Chicken's Butternut Squash Hummus

Where to Watch the March College Basketball Tournament

Get to Know Scampi

New Neighbor: Taïm

New Neighbor: Silver Mirror Facial Bar

New Neighbor: Wine & Spirits Market

Celebrate St. Paddy's Day in Flatiron

New Executive Director, James Mettham, Joins the BID

The École is Growing

February News Roundup

New Neighbor: Seven Grams Caffe

March 4th: Public Plazas & Worth Square CB5 Presentation

New Neighbor: Made by We

Flatiron Foodies: Bread & Tulips' Creste di Gallo con Salsiccia

Flatiron/23rd Street Partnership BID Announces Appointment of James Mettham as Executive Director

New Neighbor: Deciem

Build The Block - 13th Precinct

New Neighbor: Zola

New Neighbor: TrainStation NYC

Valentine's Day Gift Guide

New Neighbor: ROLLN

Valentine's Day Restaurant Guide in Flatiron

January News Roundup

Where to Watch the Big Game

Car Free Earth Day

New Neighbor: Memo Shish Kebab

28th Street 6 Train Station Re-opens!

Flatiron Foodies: wagamama's Chicken Teriyaki Donburi

Flatiron Public Plazas & Worth Square Workshop

Community Survey 2018 Results

Flatiron Plaza Food & Beverage Kiosk RFPs

Happy in Flatiron during the "23 Days of Cheer" 2018

Eat Healthier in Flatiron

January Joiner: Get Fit in 2019