Mar 20, 2019

Where to Watch the March College Basketball Tournament

Every March, the National College Basketball Tournaments are one of the most exciting sporting events of the year kicking off now through the championship game on April 8th. Get in the competitive spirit as you cheer on your favorite college teams at one of these Flatiron spots (see tournament's schedule here).

The 40/40 Club, 6 West 25th Street, 212-832-4040
Enjoy the games at this upscale American sports bar and lounge on one of its four extra large (165-inch) state-of-the-art video walls. 40/40 Club is opening early to cover tournament games. Dig into 40/40 Club's signature wings, nachos, and sliders while you're there. 

Bounce Sporting Club, 55 West 21st Street, 212-675-8007
This 4,000 square-foot sports lounge is packed with flat screens ideal for viewing the basketball tournament! Enjoy special guest DJs will and tasty twists on standard bar food to celebrate. 

The Churchill Tavern, 45 East 28th Street, 646-476-8419
Cheer on your bracket picks at this two-story tavern offering the best of British and local craft beer, and traditional English fare. Enjoy happy hour beer specials during the games.

Flatiron Hall, 38 West 26th Street, 646-790-3200 
Restaurant and beer cellar Flatiron Hall crafts unique beers and cocktails that will pair well tournament games streaming live on all its screens. 

Grey Bar and Restaurant, 43 West 26th Street, 212-532-2643
Catch all the basketball games surrounded by multiple televisions at this chic sports tavern offering elevated pub food with sophisticated drinks. 

The Globe, 158 East 23rd Street, (212) 477-6161
Old-school (since 1886) Irish pub The Globe invites you to enjoy the basketball tournament games with a wide selection of beers and spirits. Don't forget about The Globe's Happy Hour and $12 Burger & Beer Special available every day until 7 pm. 

Hill Country Barbecue Market, 20 West 26th Street, (212) 255-4544
Join Hill Country from Thursday, March 21st through Monday, April 8th for live streaming of the tournament games. Food and drink specials will be available during all of the games. Get in on the fun with Hill County's Bracket Challenge for a chance to win HIll Country gift cards! Sign-up here by March 21st. Who doesn’t love free brisket?!

Shorty's, 66 Madison Avenue, 212-725-3900
What better way to watch the game, than with a Philly Cheesesteak from Shorty's - touted as serving the most authentic in New York City. During all tournament games, Shorty's is serving pint and pitched specials featuring Sixpoint brewery beers, Hootie Hazy Pale Ale, and Alpenflo Lager.   

Photo of Shorty's. 

Mar 19, 2019

Get to Know Scampi

Scampi, located on 18th Street between Fifth and Sixth Avenues, is a Southern Italian restaurant with an emphasis on seafood. Just slightly south of Flatiron District boundaries, Scampi recently became a "Friend of the Flatiron," investing in the neighborhood as a member of the BID's marketing affiliate program.

"The Flatiron District is the heart of Manhattan.  Everything is right here. I like the proximity to the Union Square Market - we retrieve a lot of fresh produce from those guys. The convenience of being close to all train lines is important to me - we wanted to make sure that everyone can reach us easily," says Chef and Owner, PJ Calapa, the mastermind behind Scampi.

"The balance of residential and corporate is pretty outstanding and rare for a Manhattan neighborhood.  We wanted to work with Flatiron/23rd Street Partnership because they know how to take care of this neighborhood. This district sees a lot of foot traffic but they still manage to keep the streets clean and litter-resistant. The efforts that they go to to care for this district is truly admirable which is why we wanted to incorporate them in the Scampi Family."

Although the restaurant boasts both a great location and charming, warm atmosphere, after a meal at Scampi it becomes clear that the singular focus is the food. One bite of their Mafaldini "Scampi" Pasta (pictured above) and you understand how this dish became the restaurant's namesake. Long ribbons of Mafaldini are coated in a rich butter sauce and combined with gulf shrimp, parsley, garlic, lemon and bread crumbs. The end result is craveworthy. The Rib Eye Steak is another dish you'll be thinking about weeks after your meal. Topped with salsa verde, fennel, olives, the steak is served with crispy fingerling potatoes.

Seared steak on a blue pattered plate served next to a salad and covered with a green salsa verde.

This neighborhood gem serves lunch and dinner daily, and the new weekend brunch offering is sure to become a neighborhood favorite. In addition to the main dining room, they also have a private room which can accommodate up to 60 people. Scampi is perfect for an intimate dinner, an "in-and-out" business lunch, or even a quick drink at the bustling cocktail bar.

a white bowl holds a pile of red and golden beets on a bed of goat cheese

Scampi is open weekdays for lunch from 11:30 am - 2:30 pm, and serves weekend brunch from 11 am -2:30 pm. Dinner starts at 5 pm each evening and ends at 9 pm Sunday through Wednesday. On Friday and Saturday, dinner service continues until 11 pm. 

Scampi, 30 West 18th Street, 212-888-2171

Mar 18, 2019

New Neighbor: Taïm

The Flatiron/23rd Street Partnership is excited to announce the opening of Taïm, the acclaimed Tel Aviv-inspired vegetarian and kosher restaurant, to the neighborhood at 64 West 22nd Street, near Sixth Avenue. Originally opening in the West Village in 2005 by Chef Einat Admony and Stefan Nafziger, Taïm, pronounced tah-eem, offers their signature falafel and cauliflower shawarma to both vegetarians and carnivores alike.

Taïm has been known for high quality vegetarian – mostly vegan – fare that is rooted in tradition and is full of spices and flavor. All food, including both the traditional green falafel with parsley, cilantro, and mint, and the harissa falafel, packed with Tunisian spices, is prepared in the restaurant daily following Chef Einat's exacting culinary techniques. Taïm means "tasty" in Hebrew, and Zagat calls it "bliss in a pita".

Last year, Taïm announced expansion plans and opened locations on Maiden Lane in the Financial District and the West 22nd Street location in Flatiron. There are now five locations in New York, with plans for their first location outside Manhattan slated to open in the Georgetown neighborhood of Washington, D.C. in summer 2019.

"We are thrilled to have opened our fifth NYC location in the bustling Flatiron District. We used to park our food truck right down the street from this spot for years and we always loved the people and the reception we got, so we knew it was a great space for us," says Taïm COO Bethany Strong. "It's nice to see some familiar faces and long-time customers come back now that we have our brick and mortar. We are home."

Taïm Flatiron is open seven days a week from 11 am to 10 pm and offers delivery and catering services.

Taïm, 64 West 22nd Street, (212) 966-7364

Photo Credit: Taïm

Mar 12, 2019

New Neighbor: Silver Mirror Facial Bar

The Flatiron/23rd Street Partnership is thrilled to introduce Silver Mirror Facial Bar to the Flatiron District. Silver Mirror, located on 22nd Street between Fifth and Sixth Avenues, is a new facial bar introducing a fresh and decidedly modern approach to skincare. They strive to change the way consumers think about, take care of, and maintain their skin.

"After opening our first location in the Upper East Side three years ago, we knew that Flatiron would be our next stop," said Matt Maroone, Co-CEO. "Its demographics and vibrancy are perfect for our growing luxury brand.  Most important for us was the neighborhood's central location. All of the main subway lines are within a few blocks, giving our clients easy access to our facial bar from anywhere in the city."

Silver Mirror offers unique and customized facial treatments to help clients achieve their skincare goals. From their Anti-Aging Facial to the Acne-Fighting Facial, all of our facials are designed to target and address your skincare concerns with personalized care.

Every facial at Silver Mirror is packed from beginning to end with premium machines (LED, electric muscle stimulation, high-frequency, etc), high-end products, and top-notch estheticians to treat your skin. All of our facials include customized exfoliation using microdermabrasion, hydradermabrasion, light chemical peels and more; these services are usually expensive add-ons at other places, however, at Silver Mirror, they are included in your facial. At the end of each facial, a vitamin-enriched oxygen treatment is used to perfectly reinvigorate your skin.

Healthy skin is an ongoing process.  We have worked to make the process affordable and in sync with your busy schedule.  They also offer memberships and packages so that clients can get your facial fix on a regular basis and maintain your healthy skin lifestyle.

Silver Mirror makes it easy for to prioritize skincare. Their goal is to make facials fast and affordable, yet completely customized, and above all, results-driven and effective. Over time, they help their customers achieve healthy, beautiful skin that lasts.

Silver Mirror is open Monday through Friday 8 am - 10 pm, Saturday 9 am - 7 pm, and Sunday 10 am - 6 pm. 

Silver Mirror Facial Bar, 20 West 22nd Street, (212) 702-8742

Mar 12, 2019

New Neighbor: Wine & Spirits Market

The Flatiron/23rd Street Partnership is excited to reintroduce Wine & Spirits Market to the Flatiron District! After 15 years on 23rd Street as Manor House Cellar, owner Lakshmi Massand decided it was time for a new location and brand to keep pace with the changing landscape of retail in the district. Reopening as Wine & Spirits Market, the well-stocked store has found its new home on the corner of Sixth Avenue and 21st Street.  

"In this new space, we still cater to our neighbors but now we see a lot more residents in the area as well as a new breed of workers," says Massand. "Many national corporations have head or main offices within walking distance. They all tell us what they want to see in the store and we try to meet their expectations. We love this neighborhood and want to stay here for a long time!"

Wine & Spirits Market carries a robust selection of conventional, organic and biodynamic wines and spirits from all over the world. Along with the change in location, the Market added to their collections and focused on competitive pricing. Also offered: free local delivery! 

Wine & Spirits Market is open Monday through Thursday 10 am - 11 pm, Friday - Saturdday 10 am - Midnight, and Sunday from noon - 8 pm. 

Wine & Spirits Market, 676 6th Avenue, (212) 206-7900

Mar 12, 2019

Celebrate St. Paddy's Day in Flatiron

Everyone's a little Irish on St. Patrick's Day! New York City is awaiting the annual St. Patrick's Day Parade this upcoming Saturday, March 16th, in celebration of St. Patrick's Day on March 17th. The parade claims to be the oldest (first held in 1762) and largest of its kind in the world (via NYC Go). Starting at 11 am, the parade marches uptown along Fifth Avenue from 44th Street, ending at 80th Street. Brace yourself for the sea of green this weekend and get in the spirit at some of these Flatiron spots. 

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300
Join 230 FIFTH for a Saint Patrick's Day brunch on Sunday, March 17th. Doors open at 10 am. 

Baked by Melissa111 East 23rd Street, between Park Avenue South and Lexington, (212) 842-0220
Grab a pack of St. Patrick's Day-themed mini-cupcakes such as the "Pot O' Gold" 25-pack that includes a new Spring flavor, Rainbow Cookie, Triple Chocolate Fudge, and the limited-edition St. Paddy's Day cupcake, Lucky Charm - stuffed with brownie batter and topped with gold sprinkles! This special edition flavor and variety pack are available through March 17th. 

Bounce Sporting Club55 West 21st Street, between Fifth and Sixth Avenues, (212) 675-8007
The spacious sports bar, Bounce, invites you to a night of St. Patrick Day fun this weekend with special guest DJs and drink specials. 

The Churchill Tavern, 45 East 28th Street, between Madison Avenue and Park Avenue South, (646) 476-8419
Step inside the festive Churchill Tavern for an enjoyable St. Patrick's Day celebration. The Churchill will be serving a Corned Beef sandwich on house-made Potato Bread (of course!) with sauerkraut and mustard all week long. Compliment your staple Irish sandwich with a glass of Irish Whiskey from The Churchill's wide selection.  

The Globe, 158 East 23rd Street, between Lexington Avenue and Third Avenue, (212) 477-6161
Old-school (since 1886) Irish pub The Globe invites you to St. Patrick's Day celebrations all week long.  During the week leading up to St. Patrick's Day, enjoy live Irish folk music from 8 pm to 11 pm Monday through Wednesday, a live DJ for "St. Pat's Nights" Thursday, Friday, and Saturday until 4 am, and watch the Ireland vs. Wales rugby match live on Saturday at 10:45 am. Also, enjoy Irish fare all week with specials on corned beef and cabbage, and Irish breakfast.        

John Doe Bar and Kitchen, 253 Fifth Avenue, between 28th and 29th Streets, (646) 882-4007
Celebrate Paddy's Day Weekend at John Doe with classic dishes like Corned Beef & Cabbage, Irish Breakfast, Boiled Ham with all the trimmings, Guinness Beef Stew and Shepherd's Pie. Enjoy a festive pint of Guinness and a shot of Jameson for $12, as well as live DJ performances.  

The Storehouse69 West 23rd Street, between Fifth and Sixth Avenues, (212)-243-8898
Have some St. Patrick's Day fun at Irish-style sports bar The Storehouse. To celebrate the big day, Irish dishes will be served including an all-day Irish breakfast, corned beef, classic Reuben sandwiches, and Sheperd's pie. The Storehouse has a wide variety of Irish beers including Smithwick's Ale, O'Hara's, and Guinness. For 'dessert', enjoy a glass of Jameson nitro cold brew coffee topped with Bailey's whipped creme. Special sporting games will be shown throughout the day, and The Storehouse will be giving away festive trinkets like necklaces, hats, and shirts. 

Flatiron District Businesses: Do you have a promotion that we're missing? Email us at info (at)

Mar 12, 2019

New Executive Director, James Mettham, Joins the BID


This is my first week on the job as the new Executive Director of the Flatiron/23rd Street Partnership BID—and I could not be more excited to get to work. It is a privilege to lead an organization that I have admired for years, including during my tenure with the NYC Department of Small Business Services as both an Assistant Commissioner and as Executive Director of BID Program Management.

The Flatiron Partnership is a standard-bearer for BIDs across the city. Thanks in large part to the exemplary work of my predecessor, founding Executive Director Jennifer Brown, our staff, and our Board of Directors, today Flatiron is a thriving district that attracts people from all over the world to visit, work, live, and raise a family.

Throughout my career, I have been passionate about creating opportunities for New York businesses, guiding constructive public-private partnerships, and cultivating exceptional places and spaces for all New Yorkers. I plan to bring that same level of commitment and enthusiasm to my work here in Flatiron.

Looking ahead, one of our top priorities is the ongoing district expansion process: enlarging the BID’s footprint to the north to further encompass our growing NoMad neighborhood, and to the south to serve additional property owners, businesses, employees, residents, and visitors. We also continue to spearhead efforts to make permanent the popular Public Plazas that anchor many of our free, seasonal programs. And, of course, we continue to provide the quality services you have come to expect, to maintain a safe, vibrant, and beautiful district.

As a stakeholder in the neighborhood, we’re so appreciative of the support you provide for the work that we do. If your organization is interested in further investing in this critical work throughout the district, please consider participating in our sponsorship program, which you can learn more about here.

I also encourage you to make your voice heard. You can fill out our Flatiron BID Expansion Needs Assessment Survey here, and stay tuned to our communications channels—our newsletter, website, and social media—for details about upcoming public meetings.

I look forward to meeting as many of you as possible in the coming days and weeks. And, please save the date—Wednesday, June 5, 2019—for our 13th Annual Meeting. I hope to see you there.


James Mettham Signature

James Mettham
Executive Director
Flatiron/23rd Street Partnership Business Improvement District

Feb 27, 2019

The École is Growing

The École (formerly École Internationale de New York), an independent Nursery-8th grade French-American school, recently began construction to expand their original location at 111 East 22nd Street that will include six new classrooms, several multi-use rooms in the basement, a large préau (covered recess area), and a welcoming lobby. Tthe main building will remain open during construction which should be completed by the end of 2019.

"We were looking for a bigger space for The École to make sure we can offer the best to our students, families, teachers, and staff. The expansion of our main building is an amazing opportunity, allowing us to grow without moving and to stay in the vibrant Flatiron District, close to our other building at 206 Fifth Avenue," said Philippe and Laurence Roux, The École benefactors. "We are looking long term, focusing on making the school better [by] maintaining and enhancing our unique dual [language] program, nurturing our community, and always caring."

The École has been steadily growing since its founding in 2009, with the addition of another building in the neighborhood in 2014. That building, 206 Fifth Avenue, currently houses the Maternelle (Nursery, Pre-K, Kindergarten) and two 1st grade classes. Now, during the decennial school year of The École, this new expansion will allow the school to double the square footage of its main building, offering a better experience for students, teachers, staff and parents. Although The École is growing, it is committed to remaining a small, community-minded school, with no more than two classes per grade and a maximum of 20 students per class.

About The École: The École is an independent, French-American bilingual school serving an international community of Maternelle-to-Middle School students in New York City’s Flatiron District. The École artfully blends the best of the French and American educational systems, gifting students with deep academic bi-literacy, whole-child skills and knowledge, and an optimistic, multi-cultural perspective. Founded in 2009 by current Head of School Yves Rivaud as École Internationale de New York (EINY), the school went through a complete re-branding in June of 2018 when it became The École.

Photo Credit: The École

Feb 26, 2019

February News Roundup

The Flatiron District had plenty going on during the shortest month of the year with media attention highlighting praise for new Flatiron dining spots, the launch of a new fitness concept, and the unveiling of new building construction projects. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Celebrity Chef Emeril Lagasse launched a restaurant, Rodos, at 39 West 24th Street, with fellow restaurateur Yiannis Chatiris that's a blend of Greek and Cajan/Creole cuisine. It marks Emeril's first venture in New York City (via The Villager). The new combo restaurant of TKK Fried Chicken and Kung Fu Tea at 115 East 23rd Street was described as "one of the most interesting fast food franchises in town" by critic Robert Sietsema, who recommends a stop into the joint for the signature chicken, kwa kwa bao, and bubble tea selections (via Eater New York). New sushi spot ROLLN was featured in AlleyWatch where it was described to "redefine what high-quality sushi should cost and taste like" (via AlleyWatch). Dos Toros is reported to offer a new secret menu item exclusively available at the test kitchen in Flatiron located at 668 Sixth Avenue: Over-the-Top Nachos, available upon request to those in the know (via QSR Magazine). 
  • Equinox is expanding its portfolio with a treadmill-focused concept that's coming to Flatiron due to the growing popularity of running clubs as well as ClassPass data showing treadmills are the most in-demand workout option. The running fitness studio called Precision Run is slated to launch in the neighborhood in April 2019 (via PSFK). Wellness brands are said to be leveraging social media in savvy, notable ways including acupuncture studio, WTHN, whose co-founder stated, "Social media is a great platform to help educate consumers around the acupuncture experience, the benefits of acupuncture, and how they can incorporate it into their own routine.” (via AM New York)
  • SL Green recently publicized its plans to renovate their One Madison building, and several new renderings of the project designed by Kohn Pederson Fox have been released (via 6 sqft). Wilson Daniels Wholesale, an importer and distributor of French and Italian wines, signed a seven-year deal that will double its space at 19 West 24th Street (via Commercial Observer).
  • Flatiron was named as one of the New York City neighborhoods that singles born out-of-state gravitate to with the median rent for studios and one-bedrooms at $4,000 (via Curbed NY). The newly renovated 28th Street 6 Train Station was called "the most Instagrammable subway station in NYC" thanks to its colorful flower murals (via Gothamist). The Flatiron/23rd Street Partnership announced the appointment of their new Executive Director, James Mettham, who joins the BID from the Downtown Brooklyn Partnership (via Real Estate Weekly). 

Photo Credit: Equinox, Precision Running Lab