Aug 13, 2018

Flatiron Summer Series Recap

The Flatiron Summer Series, free public programming -- for the community, by the community -- on the Flatiron Public Plazas, came to a close last week.

The Flatiron/23rd Street Partnership helped New Yorkers make the most of summer with eight fun-filled weeks of free events, which included "Tech Tuesdays" technology classes, fitness classes for "Wellness Wednesdays," and nostalgic games, activities, live entertainment, and treats on "Throwback Thursdays". Over the course of the summer, over 2,150 people attended the programs.

  • The program kicked-off with a Summer Solstice Sundial in partnership with the National Museum of Mathematics, on the Summer Solstice -  Thursday, June 21st - participants became a human sundial using the solstice sun and their bodies to tell the time.

  • On "Tech Tuesdays," classes focused on enhancing attendees' tech skills were taught by instructors from neighborhood businesses and institutions, including General Assembly, which has been a program partner since 2012.

  • In partnership with Athleta Flatiron, fitness enthusiasts enjoyed free yoga, zumba, kickboxing, and other sweat-inducing workouts on "Wellness Wednesdays". Each session was taught by instructors from local studios. Post-workout, participants quenched their thirst with free smoothies from Flatiron Green Cafe as well as goodies from Athleta Flatiron. 

  • Nostalgic games could be found on the North Plaza on "Throwback Thursdays" for some lunchtime fun. Local non-profit The Center for Book Arts and Fujifilm Wonder Photo Shop joined us at noon to offer free book-making activities for kids. Wonder Photo Shop also provided Instax cameras allowing attendees to take home a memory of the series. In the evening, local musicians & improv troupes offered all-ages entertainment. And for three very special days, Eataly and Shake Shack provided sweet treats for our attendees to enjoy.

Thank you to our partners for a successful program this year! 

Interested in participating in Flatiron Summer Series next year? Email info (at) flatironbid (dot) org.
Aug 2, 2018

Flatiron - Open for Business

The Flatiron District is open for business! Fifth Avenue, Broadway, and adjacent businesses have reopened, and NYC & Company, the official destination marketing organization for the City of New York, issued the following release earlier this week:


—Following Recovery of Steam Pipe Explosion, Iconic Neighborhood is Open for Business with Vibrant Cultural, Retail and Restaurant Opportunities—

New York City (August 1, 2018) — NYC & Company, New York City’s official destination marketing organization, today announced that Manhattan’s Flatiron District is open to visitors, with most businesses cleared for re-occupancy after select closures due to a steam pipe explosion July 19.

“Despite the recent steam pipe incident, New York City’s Flatiron has bounced back and is eager to welcome visitors and locals to one of the City’s most beautiful neighborhoods,” said Fred Dixon, president and CEO of NYC & Company. “Everyone can discover or rediscover the Flatiron’s unparalleled offerings—from its iconic Flatiron Building to the beautiful Madison Square Park to many cultural, retail and restaurant offerings, including those partaking in NYC Restaurant Week®this summer.”

“Flatiron is one of New York City’s most iconic and beloved neighborhoods, a mixed-use hub of vibrant commerce and culture,” said Jennifer Brown, executive director of the Flatiron/23rd Street Partnership Business Improvement District. “While the July 19 steam pipe incident caused significant impact and certainly inconvenience, many of the district’s retail, restaurant and cultural attractions were not affected and nearly all of those that were are now open for business again.”

The Flatiron District—easily accessible by the F, M, N, Q, R, W, 1,4, 5, 6 and L subway lines, among other public transportation—is one of the most iconic neighborhoods in Manhattan. Its 103 block faces stretch from 21st to 28th Streets, bordered by Third and Sixth Avenues, and the district is home to more than 230 restaurants, bars and casual food establishments.

The Flatiron/23rd Street Partnership offers free 90-minute walking tours of the historic Flatiron District every Sunday at 11 am year-round. Notable sights and landmarks include the MetLife Clock Tower, Appellate Courthouse and the famous Flatiron Building. Madison Square Park has existed as a public space since 1686 and formally opened as a public park in 1847. Its current art installation, Delirious Matter by Diana Al-Hadid, is on view through September 3, and Jorge Palacios’ Link debuts August 16 on the Flatiron North Public Plaza, a pedestrian plaza between Broadway and Fifth Avenue from 23rd to 24th Street.

For foodies, a prix-fixe taste of the Flatiron neighborhood is on the menu through August 17 at any of 16 participating neighborhood eateries in NYC Restaurant Week Summer 2018. These include but are not limited to: 

  • Junoon, meaning “passion” in Hindi, which plates organic Indian dishes.
  • Park Avenue Summer, an eatery that changes its name, decor and menu every season.
  • Scampi NYC, which offers fresh seafood specialties in a golden-hued dining room with big picture windows.
  • Obicà and Zero Otto Nove, two restaurants that serve up contemporary and casual Italian diningamong others.
  • Eataly a 50,000-square-foot-plus high-end Italian food market and rooftop restaurant and its brewery Serra by Birreria.
  • Full list of Flatiron District NYC Restaurant Week participants here.

Upcoming and ongoing events of note include the annual Summer Streets celebration (August 4, 11, 18, from 7 am to 1 pm), which offers visitors nearly seven miles of car-free streets to play, run, walk and bike, including Park Avenue South in the Flatiron District. For budget travelers, the Flatiron Summer Series offers free tech classes, fitness and games through August 9, with programs including Wellness Wednesday, Throwback Thursday and more.

On the retail front, countless boutiques, name-brand menswear, women’s apparel and accessories, textile shops, hand-crafted goods, beauty and beyond await the modern shopper. Fishs Eddy vends eclectic, reclaimed and found items including home goods and dishware. Family travelers will enjoy the hands-on play opportunities at Flatiron District LEGO Store

Cultural organizations in the neighborhood include the National Museum of Mathematics, whose interactive exhibits and Family Fridays promote an interest in math among children, and the Museum of Sex, which highlights the evolution of human sexuality in the current installation Celestial Bodies.

When the sun goes down, the Flatiron District comes alive with unique activities to entertain visitors. Literary-inspired Oscar Wilde cocktail bar was established in 1854 and ironically served as headquarters for Prohibition Enforcement 1919–1933. Repertorio Español—at Gramercy Arts Theatre since 1972—puts on excellent Latin American, Spanish and Hispanic-American theater productions. The flagship of global sensation SPiN—frequented by artists, models, bankers, celebrities and table tennis professionals—offers Ping-Pong tournaments, happy hours and events.

Those seeking overnight accommodations in the Flatiron District have distinct options from which to select. The New York EDITION is situated in a historic 41-story building—formerly a clock tower—and is home to The Clocktower restaurant helmed by Michelin-starred chef Jason Atherton. The brand-new Freehand New York features 395 rooms, the buzzy rooftop cocktail bar Broken Shaker and weekend studio sessions with local artists. 

About NYC & Company:
NYC & Company is the official destination marketing organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in New York City, visit

Jul 24, 2018

July News Roundup

July ushered in summer heat and exciting news announcements for the Flatiron District including new restaurant openings, business developments, and real estate transactions. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights. 

  • July was full of restaurant openings and announcements. The second of three dining venues coming to the Evelyn, Leonelli Focacceria e Pasticceria, a Roman-inspired bakery and café, opened (via Eater New York). Chef Anna Kim signed a 12-year lease for a restaurant at 8 West 28th Street that is slated to open in October (via Commercial Observer). Touted as the “Best Steak Restaurant in the UK,” Hawksmoor will open its first U.S. location at 287 Park Avenue South in 2019 that will feature a 180-seat restaurant and a 50-seat bar (via The Drink Business).
  • Modern furniture store, Lovesac, opened at 927 Broadway. The brand was attracted to the district for its first New York retail store due to the growing residential population coupled with high tourism traffic (via Rew Online). Riskified, a company specializing in eCommerce fraud prevention, landed a spot on New York City’s best places to work list, with the Flatiron headquarters garnering a 97% workplace satisfaction rate (via Cision PR Newswire). Todd Snyder was profiled in the Wall Street Journal and described the American classics worn by his father and grandfather that inspired his clothing designs (via Wall Street Journal). Todd Snyder also teamed up with Timex on a limited edition watch, the “Blackout,” that will be available at the flagship store later this year (via Esquire).

Photo Credit: Leonelli Focacceria e Pasticceria

Jul 16, 2018

Flatiron Foodies: Sagaponack's Striped Bass with Coconut Curry

Named after a village in the Hamptons, Sagaponack NYC is located at 4 West 22nd Street and is a New American restaurant primarily serving fresh seafood. The restaurant takes pride in locally sourcing seafood, as well as New York craft beers, wines, and ciders. Sagaponack NYC shares their Striped Bass and Coconut Curry recipe for this month's Flatiron Foodies.

Striped Bass with Coconut Curry

Serves: 4


  • Four fillets of striped bass, 6-8 ounces each (keep the fish dry, especially the skin side)
  • Salt and pepper
  • Extra virgin oilve oil
  • 1 TBSP butter
  • 1 TSP dried thyme


  • Pat fillets dry with a paper towel, and season both sides with salt and pepper
  • Heat a 10-inch cast-iron skillet over high heat, add the olive oil when hot
  • Place fillets in the pan, skin side down, and press down gently for 20 seconds with a spatula
  • Lower heat to medium, let sizzle until fish is golden, 2 to 3 minutes.
  • Cafefully flip fillets and add butter and thyme to pan
  • Tilt pan slightly to let the melted butter pool at one end; use a spoon to baste the fish
  • Continue basting until golden all over and cooked through, 45-90 seconds total

Green Pea Coconut Curry

  • 4 TBSP green curry paste
  • 1 cup chopped onion
  • 1 TBSP minced garlic
  • 2 kaffir lime leaves
  • 8 ounces coconut milk
  • 3 ounces chicken stock
  • 3 ounces fish stock
  • 1 cup frozen peas


  • In a sauce pan over medium heat, combine the curry paste, onion, garlic, and lime leaves
  • When the onions are translucent, add the conconut milk and stocks and bring to a boil
  • Reduce the heat to low, allow to simmer for 10 minutes
  • Remove the lime leaves and place the mixture into a blender
  • Carefully add the frozen peas and blend until smooth 

Forbidden Rice

  • 2 TBSP finely chopped shallots
  • 2 TBSP minced garlic
  • 1 TSP salt
  • 1 TBSP canola or soy bean oil
  • 2 TBSP sesame oil
  • 2 Cups washed forbidden rice
  • 4 Cups water


  • In a medium sauce pot (with lid), heat to medium-low and add the canola or soy bean oil
  • Add the shallots, garlic, salt, and cook for a few seconds
  • Add the rice and sesame oil, stir to coat the rice
  • Add water, increase heat to bring to a boil, cover and reduce heat to simmer 15-20 minutes
  • Rice is ready once the water has boiled away

Plate the curry and forbidden rice, and top with the striped bass.

Pictured above: Sagaponack's Striped Bass with Coconut Curry (Photo Credit: Sagaponack NYC)

Jul 9, 2018

Use 311 to Dispatch Services for Those in Need + Other Resources

During the warmer months, residents and office workers in the neighborhood are likely to notice an increasing number of individuals in need of assistance throughout the district. If you observe someone who appears to be in need of assistance, there are a number of ways to help.  

First and foremost, you can call 311 to report homeless individuals in need of service -  ask to speak with a Homeless Outreach Specialist and a team will be dispatched to assist. In addition to contacting 311, individuals in need of assistance can also be reported to the Flatiron/23rd Street Partnership, which through a contract with Urban Pathways deploys a team of social workers to canvass the district.

Other useful information:

  • As an alternative to calling 311, you can also download the 311 app.
  • Manhattan Community Board 4 has a comprehensive list of shelters, food pantries and soup kitchens, permanent supportive housing sites, outreach/drop-in sites, and advocacy organizations. Click here for the list.
  • Volunteer or donate to a service organization or shelter such as: BRC, Breaking GroundUrban Pathways, Partnership for the Homeless, Coalition for the Homeless.
  • Volunteer for the HOPE Count: the HOPE Count is a survey to assess the number of homeless individuals living in New York City's public spaces - the survey increases public accountability and improves the programming designed for street homeless. Click here to learn more.
Jul 9, 2018

NYC Restaurant Week - Summer 2018

Reservations are now open for the summer edition of NYC Restaurant Week, taking place July 23rd to August 17th.
This semiannual promotion by NYC & Company offers two and three-course meals for both lunch and dinner at affordable price points at restaurants all over the city.
Below is a list of participating Flatiron District restaurants. Reservations can be made directly on the official NYC Restarant Week page.
Participating Neighborhood Restaurants
  • Hanjan, 36 West 26th Street, (212) 206-7226
  • ilili, 236 Fifth Avenue, (212) 683-2929
  • Junoon, 27 West 24th Street, (212) 490-2100
  • Manzo, 200 Fifth Avenue, (212) 229-2180
  • Scarpetta, 88 Madison Avenue, (212) 691-0555

Photo Credit: Junoon

Jul 5, 2018

New Neighbor: Sous Vide Kitchen

The Flatiron/23rd Street Partnership is pleased to welcome Sous Vide Kitchen, The Virtual Food Hall, to the neighborhood. Located at 119 East 23rd Street, between Park Avenue South and Lexington Avenue, Sous Vide Kitchen offers both signature dishes or build-your-own menus from Pulled & Chopped BBQ, Mediterranean Pure Foods, ESO Latin, SVK Greens & Grains, and BONMi Vietnamese-inspired baguettes and bowls.

Sous Vide Kitchen is the first fast-casual restaurant of its kind in New York City. Guests can place orders from any of the five food brands from one self-order kiosk. The ordering process is seamless, and guests are alerted that their order is ready via text message.

Each brand within the food hall utilizes sous-vide cooking, which ensures food is cooked a precise temperature. Sous Vide Kitchen is also home to an outpost of PROOF Coffee, a Brooklyn-based organic coffee roaster, and offers a full beer and wine list along with desserts from People's Pops.

Sous Vide Kitchen is open daily from 11 am to 9:30 pm.

Sous Vide Kitchen, 119 East 23rd Street, (646) 895-9232

Photo Credit: Sous Vide Kitchen


Jul 5, 2018

New Neighbor: Leonelli Focacceria e Pasticceria

The Flatiron/23rd Street Partnership is happy to announce the opening of Leonelli Focacceria e Pasticceria, a bakery and cafe inspired by the great bakers and focaccerias of Rome, and New York's rich history of Italian-American pastry shops. "We wanted to bring back the traditional Italian pastry shop -- and do it exceptionally well," says Chef Jonathan Benno.

Open from morning to early evening, the menu features house-baked focaccia, foccacia sandwiches, soups, and salads, as well as a selection of Italian pastries, cookies, and confections. Beverages include a variety of coffees, teas, espressos, and Italian sodas, as well as a propietary drip coffee blend created in partnership with Philadelphia roaster, La Colombe.

In Italy, focaccia is often enjoyed as a quick daytime meal, with many "focaccerias" that specialize in serving the thick squares of bread with a variety of toppings. Inspired by famous destinations such as Rome's Pizzarium Bonci, Leonelli Focacceria recreates this experience in the heart of New York combined with local ingredients. Selections include buffalo mozzarella with tomato and basil; squash, arugula, mint, ricotta, and Pecorino Romano; and fennel sausage and hot peppers with scamorza.

Focaccia sandwich options include Tuscan fried chicken with lemon mayonnaise and arugula; porchetta with rapini, long hot peppers, and provolone; and tripe cutlet with hot peppers and scamorza.

Sweets are also on the menu in a dazzling array of house-baked Italian Pasticinni (cakes and pastries), biscotti, cookies, and confenzioni (candies). Defined by a focus on the craft of traditional Italian baking methods, the team works the "old way" using techniques often sacrificed in favor of time or ease of production. Flour is milled in-house, cannoli are filled to order, and delicate, and labor-intensive sfogliatelle pastries are formed by hand and baked daily.

Like its neighboring Leonelli Taberna restaurant, Leonelli Focacceria e Pasticceria was created by Parts and Labor Design. The space is modern, warm, lively, and inviting with a bright color and material palette consisting of creams, marble, wood detailing, and brass accents.

Leonelli Focacceria e Pasticceria is open seven days a week from 7 am to 8 pm (with breakfast served from 7 am to 11 am). 

Leonelli Focacceria e Pasticceria, 7 East 27th Street (inside The Evelyn), (212) 451-9495

Photo Credit: Evan Sung 

Jun 21, 2018

June News Roundup

Summer has arrived and June was an exciting month as the Flatiron District garnered media attention highlighting impressive offerings at neighborhood restaurants and bars, new business openings, real estate transactions, and Flatiron BID sponsored events. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights. 

  • Numerous Flatiron restaurants and bars received accolades in June. The Library at The NoMad Hotel was named the second "most instagrammable restaurant in the world" (via Vogue Australia). The extensive selection of liquors found at the vintage-styled lounge The Flatiron Room, and Southern-inspired bar Maysville secured spots on Eater New York's list of 'Most Impressive Whiskey Bars in NYC' (via Eater New York). The World's 50 Best Restaurants 2018 list was announced this month and featured Eleven Madison Park at number four, and Cosme at number 25, rising from number 40 on last year's list (via Eater New York). Natalie Portman designated Lebanese restaurant ilili as her favorite vegan restaurant (via Lebanese Examiner). Burgers are an American staple and New York City has some of the best around, including those served at Shake Shack and Upland (via Urban Matter). Cote's new 10-course Steak Omakase received the high praise of "no better ode to steak in this town" (via Eater New York). 
  • New restaurants and businesses opened their doors in Flatiron this month. The newly renovated Evelyn Hotel will feature three culinary ventures including Italian trattoria Leonelli Taberna, which is the first to open (via New York Times). A new food hall called Sous Vide Kitchen will be coming to the neighborhood and will include five different fast-casual concepts under one roof with cashless, self-service kiosks (via AM New York). The St. Ives Mixing Bar popped up in the district and will be open until September 15th. Visitors can mix custom skincare products made with natural ingredients (via Beauty Packaging). Eataly announced its five locations across the country will ban plastic straws and stirrers by July 31st to reduce waste (via AM New York). The James Hotel NoMad debuted a CBD-infused menu with cannabis chef Andrea Drummer. The offerings include CBD-infused meatballs, salads, and eye serums (via Urban Daddy). 
  • Several neighborhood businesses had milestone accomplishments. Flywheel expanded its national presence with its first Denver location that is slated to open this summer (via Cision PR Newswire). High schoolers with The Jazz Gallery put on an impressive musical performance on June 10th previously labeled by professionals as unplayable (via New York Times). Cool-temperature fitness studio Brrrn was featured on Good Morning America (via Good Morning America). Coworking space Breather recently launched a longer-term office rental option after having had success providing short-term spaces for businesses (via Commercial Observer).
  • Design agency Bulletproof inked a lease at 257 Park Avenue South to nearly double its office space this fall (via Commercial Observer). Baltz & Company, a lifestyle public relations agency, and Diply USA, a social entertainment website, signed leases in the district to occupy the seventh and ninth floors of 49 West 23rd Street (via Rew Online). 
  • The Flatiron/23rd Street Partnership celebrated 12 years of neighborhood transformation at its annual meeting on June 6th (via City Limits) and launched the Flatiron Summer Series on June 19th. The Summer Series consists of eight weeks of free community programming including technology classes, fitness classes, games, and musical performances, plus bonus "summer sweets" giveaways on select days (via City Guide). 

Photo Credit: Infatuation of Cote



2018 Archive

Flatiron Summer Series Recap

Flatiron - Open for Business

July News Roundup

Flatiron Foodies: Sagaponack's Striped Bass with Coconut Curry

Use 311 to Dispatch Services for Those in Need + Other Resources

NYC Restaurant Week - Summer 2018

New Neighbor: Sous Vide Kitchen

New Neighbor: Leonelli Focacceria e Pasticceria

June News Roundup

New Neighbor: Leonelli Taberna

2018 Fourth of July Holiday Guide

World Cup 2018 - Where to Watch in Flatiron

Flatiron Foodies: Maman's Banana Lavender Cornmeal Waffles

2018 Annual Meeting & Community Reception Recap

New Neighbor: Lovesac

Announcing the 2018 Flatiron Summer Series: June 19th – August 9th

Mark Your Calendars for This Year's Tech Tuesday Lineup (June 19th - August 7th)

Wellness Wednesdays on the Flatiron South Plaza This Summer (June 20th - August 8th)

2018 Summer Series Throwback Thursday Lineup

Father's Day in the Flatiron District

New Neighbor: Zucker's Bagels & Smoked Fish

May News Roundup

Flatiron Foodies: Studio's Pea Hummus & Lamb Merguez

New Neighbor: Smile To Go

New Neighbor: Flats Fix

New Neighbor: Broken Shaker

New Neighbor: Brrrn

Mother's Day Flatiron Gift Guide

Mother's Day Flatiron Restaurant Guide

April News Roundup

New Neighbor: PetSmart

NYC Department of Small Business Services FY17 BID Trends Report

Fun for Kids on 'Take Our Daughters & Sons to Work Day'

New Neighbor: Mykonos Blue Grill

Flatiron Foodies: Flatiron Green Cafe's Avocado Toast

Consulting Day for NYC's Nonprofit Community

New Neighbor: Cofesta

Flatiron District Grilled Cheese Guide

Recap: Intersections Speaker Series with Councilmember Rivera

March News Roundup

New Neighbor: Quality Eats

Flatiron District Easter Dining Guide

New Neighbor: The Seville

Flatiron Foodies: Trattoria Italienne's Pork Meatballs

New Neighbor: Scarpetta

New Neighbor: Maman

Meet the Concierge Event Recap

New Neighbor: The James New York NoMad

February News Roundup

New Neighbor: Bondi Sushi

Flatiron Foodies: Forager's Treasure by Bouley at Home

Flatiron Valentine’s Day Neighborhood Guide

2018 Sponsorship Opportunities Now Available

January News Roundup

The Big Game in Flatiron

Valentine's Day Dining in the Flatiron District

New Neighbor: Bouley at Home

New Neighbor: The Freehand Hotel

2017 Flatiron BID Community Survey Results

New Neighbor: Bouley Test Kitchen

Flatiron Foodies: Harding's Braised Short Ribs

Flatiron Free WiFi Courtesy of AppNexus

January Joiner: Flatiron Fitness 2018

23 Days of Flatiron Cheer 2017 Recap!