Jun 5, 2019

2019 Annual Meeting Recap

The Flatiron/23rd Street Partnership held its 13th Annual Meeting & Community Reception on Tuesday, June 4th at Grey Group's 200 Fifth Avenue headquarters. The event, along with the 2019 annual report, were themed “The Flatiron Experience,” and showcased the work of the BID and its partners to make Flatiron a neighborhood where property owners, businesses, residents, and visitors have exceptional experiences. 

“Flatiron and NoMad have so many assets and attributes that make it a wonderful mixed-use, 24-7 community, and we as a Partnership will continue to responsibly promote and strengthen this district’s distinction as one of New York City’s great neighborhoods,” said James Mettham, who became the BID's Executive Director in February. “We are deeply grateful to our Board of Directors and this community as a whole for making sure our collective impact never skipped a beat during a year of leadership transition.”

The annual meeting, which drew upwards of 220 attendees, featured remarks from District 2 City Councilmember Carlina Rivera. Later, a panel moderated by Matt McClure, Anchor/Reporter at Spectrum News NY1, highlighted innovative Flatiron businesses that are creating one-of-a-kind experiences for their customers. Panelists included Jennifer DiCesare, Retail Store Operations Manager, Fujifilm Wonder Photo Shop; Jimmy T. Martin, Co-Founder, Brrrn; and Michelle Walder, General Manager, The NoMad Hotel.

The BID elected members to its Board of Directors, approved the FY 2020 budget, and presented its first-ever Robert B. Frankel Chairperson's Award to Gregg Schenker of ABS Partners Real Estate, who will be stepping down from his role as Chairman of the Board after 11 years of service. Frankel, the award’s namesake, passed away in 2018. He was an integral part of the 23rd Street Association, the precursor to the BID, and was the BID’s first chairman. The Frankel family presented the award to Schenker, along with long-serving Board treasurer Jim Buslik.

The BID also presented its Partnership Award to Uplift Studios; Outstanding Service Awards to the Flatiron Clean Team’s Jose Rodriguez and Flatiron Public Safety Officer Samuel Ortiz, Sr.; and Greening the District Awards to 225 Fifth Avenue Condominium, Con Edison, Meringoff Properties, The NoMad Hotel, Rockrose, and Tiffany & Co.

BIG thank you to our generous gift bag participants: Cohen’s Fashion Optical, Flatiron Wines, Leonelli Taberna, Made by We, Mangia, Maxwell Medical, The People’s Improv Theater, Scampi, Silver Mirror Facial Bar, TADA! Youth Theater, Uplift Studios, The White Company.

The program was followed by a rooftop community networking and cocktail reception catered by local favorite Mangia.

>> Download the 2019 Annual Report, "The Flatiron Experience" 

May 29, 2019

Announcing Eataly & Flatiron Plate

The Flatiron/23rd Street Partnership has selected Eataly, the most authentic Italian experience in the world, and Flatiron Plate, operated by restauranteur Perry Mallas, to manage two new outdoor food and beverage kiosks. The kiosks will open this summer in the Flatiron Public Plazas, bringing exciting new dining experiences to a neighborhood that is one of New York City’s premier culinary destinations.

“We are thrilled to announce the selection of Eataly and Flatiron Plate to operate our new food and beverage kiosks. They each have exciting visions that will bring delicious flavors and distinct experiences to the Flatiron Public Plazas,” said Flatiron/23rd Street Partnership Executive Director James Mettham. “The new kiosks will be terrific additions to the flourishing Flatiron food scene, which features more than 220 restaurants, bars, and casual food establishments.”

Eataly, which owns 39 Italian food markets around the world including two in Manhattan, will open its kiosk on the North Public Plaza across the street from its flagship store located on 23rd Street and Fifth Avenue. The new kiosk, called Eataly in Flatiron Plaza, will highlight two Eataly staples, along with wine and beer. One is Eataly’s artisanal gelato, the perfect treat for summer, and the second is a soon-to-be-revealed item which reflects a traditional recipe from Turin, Italy, where Eataly was born in 2007.

Perry Mallas, who operates Benvenuto Café in TriBeCa and the Astor Plate kiosk in Greenwich Village, will open his new kiosk, Flatiron Plate, on the South Public Plaza, located on Broadway between 22nd and 23rd Streets, adjacent the famed Flatiron Building. Mallas has garnered a reputation for bringing together quality food and a sense of place, previously creating the successful Flatiron Green Café kiosk on the South Public Plaza, which was open from 2013 to 2018. The diverse menu at Flatiron Plate will appeal to everyone, and the kiosk will also serve wine and beer, and feature locally roasted MUD Coffee.

“With Eataly NYC Flatiron as our flagship store, we’ve always felt so connected to the neighborhood. We are proud to be a part of the district and to be collaborating with the Flatiron/23rd Street Partnership BID in this extended way,” said Marco Oppedisano, Director of Store Operations at Eataly NYC Flatiron. “With the opening of Eataly in Flatiron Plaza, we’re excited to be further integrated in the community and bring our high-quality authentic Italian food to customers outside of the store. We will aim to increasingly educate people on two of our favorite Italian staples and the traditions that we embody at Eataly.”

“We’re really thrilled to be back at Flatiron. We opened our first restaurant on this corner in 1998, and since then it’s been our pleasure and privilege to serve the community by providing healthy, natural Mediterranean comfort food in an easy-going atmosphere. So, this feels like coming home to a neighborhood where we have very deep roots. We’re looking forward to seeing our old friends and making new ones as we move forward together in this exciting neighborhood,” said Perry Mallas.

The BID first introduced food and beverage kiosks to the Flatiron Public Plazas in 2013. A concession license agreement with DOT allows for the operation and management of food and beverage kiosks in the public spaces. The BID selected the proposals by Eataly and Flatiron Plate following an RFP process earlier this year, on the basis that they would enhance the atmosphere and experience of the plazas and the surrounding neighborhood. Under their agreements with the BID, Eataly and Flatiron Plate will each operate its kiosk for a five-year term. The kiosks will be open from spring through December each year, weather permitting.

May 28, 2019

LPC Releases Guidelines to Help Business Owners

The Landmarks Preservation Commission released its updated guidelines earlier this month in an effort to help business owners expedite their applications for new storefronts in historic districts. The Guidelines for Storefront Design in Historic Districts are designed to help business and property owners understand the rules and regulations in historic districts, including Flatiron's Ladies' Mile Historic District and Madison Square North Historic District.
The Guide includes before and after photos, diagrams, and architectural drawings, and also provides information about the materials needed for a complete application. 

"Small businesses face many challenges today and the intent of the Guidelines for Storefront Design in Historic Districts is to provide a helpful tool for business owners with storefronts in designated buildings," said Landmarks Preservation Commission Chair Sarah Carroll. "These guidelines will make it easier to navigate our rules and processes so that business owners can efficiently obtain approvals for a storefront that meets their needs and relates to the historic context of their building or historic district."

As the agency responsible for protecting and preserving the City's landmark properties, LPC regulates changes made to storefronts on designated buildings, most of which are located in historic districts. Thus, any proposal to change a storefront in a historic district should relate well to the building and historic district where it is located.  LPC can approve well-designed contemporary storefronts as well as traditional historic storefronts, as long as the design relates harmoniously to the identity of that particular historic neighborhood or street.

"In 2017, we released a Storefront Improvement Guide in order to help business owners create vibrant storefronts that attract customers while complying with City rules and regulations," said Gregg Bishop, Commissioner of the NYC Department of Small Business Services. "The Guidelines for Storefront Design in Historic Districts released today by the Landmarks Preservation Commission is an important resource that will continue to help ensure that business owners have the tools they need to optimize their storefronts."

"Landmark preservation is an integral part of keeping New York City the familiar place we all love," said Manhattan Borough President Gale A. Brewer. "I have long been a champion for preservation, and I thank the Landmarks Preservation Commission for releasing these storefront design guidelines to make compliance and understanding easier for all businesses."

"Anything we can do to help our businesses operate most effectively and efficiently is good in my book," said Council Member Keith Powers. "This guide will help business owners stay compliant in their design while also showcasing what's best about their business. I thank the Landmarks Preservation Commission for providing this resource."

"Historic districts are nothing without the mom and pop stores that dot their streets and bring a sense of identity and community to these neighborhoods," said Council Member Carlina Rivera. "The Landmark Preservation Commission's new design guidelines will help businesses better identify solutions that work for their storefronts and bring clarity to operating within historic districts."

"We applaud the Landmarks Preservation Commission on the issuance of guidelines for storefront properties in historic districts. New York City's landmarks law protects the historic character of our city, which contributes greatly to the vitality of many commercial and retail districts," said Robert Benfatto, Co-Chair of the New York City BID Association. "LPC's new guidelines and enhanced staff-level review processes will help storefront businesses achieve compliance with LPC requirements, saving precious time and money for our vital retail sector.  We support and encourage all efforts to make doing business in New York easier and more efficient."

Guidelines for Storefront Design in Historic Districts

SBS Storefront Improvements Guide

May 28, 2019

May News Roundup

The Flatiron district is finally heating up and the excitement is radiating throughout the neighborhood. This month, Flatiron introduced a new fitness studio, wellness experience, and dining spots, exciting cultural institutions are on their way, and new tenants are moving their headquarters into the neighborhood. Stay up to date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • The Flatiron District is packed with wellness-oriented businesses, so the neighborhood was excited for the opening of Standard Dose at 1145 Broadway, between 26th and 27th Streets (via Fast Company). The online CBD retailer Standard Dose opened a three-story wellness experience designed to offer the super-stressed a time-out. With the growing popularity of cardio-based fitness classes and running clubs, Equinox just opened its first-ever standalone treadmill studio Precision Run Studio at 12 West 21st Street (via Yahoo Finance). Coming to Flatiron, Poster House will open June 20th at 119 West 23rd Street. This museum will host a wide range of rotating exhibitions, a permanent collection of poster art, and interactive spaces where you can be the subject or the designer of your own poster (via City Guide).
  • Famed restaurateur Stephen Starr is opening a European-inspired, yet-to-be-named 115-seat restaurant that will be housed within Fotografiska, a six-story photography museum launching in September at 281 Park Avenue South (via Eater NY).  Named the number 1 bar in North America, get to know the impressive space of The NoMad Bar with a tour inside (via Business Insider). For something sweet, head to Junoon for rice pudding claimed to be "the best in New York" prepared by Chef Akshay Bhardwaj's mother Neena (via New York Post). Rabbit Rabbit Tea, a Taiwanese spot, offering bubble tea, juice, and smoothies opened at 110 East 23rd Street (via hoodline). 

 Photo Credit: Eater NY of The NoMad Bar

May 16, 2019

Flatiron Summer Cocktail Guide

The sun is shining, and the city is buzzing. Take a break from the heat this summer and cool off with one of Flatiron's most coveted summer cocktails. With summer Fridays on the horizon, take advantage of this round-up to game plan your happy hours.

Photo Credit: Almond Restaurant

Almond Restaurant, 12 East 22nd Street, between Broadway and Park Avenue South, (212) 228-7557
Along with a 3 pm - 7 pm Happy Hour menu, Almond offers a specialty cocktail menu that provides a little taste of the Hamptons in Manhattan. Stop by the Flatiron location to enjoy the "Butterfly Effect" made with Tom's Town gin, mezcal, italicus, lime, and butterfly pea flower tea. 

Photo Credit: Broken Shaker

Broken Shaker, 23 Lexington Avenue, between 23rd and 24th Streets, (212) 475-1920
With three different cocktail menus to choose from at Broken Shaker, there is truly something for everyone. Off the "Miami Vibes" menu, Broken Shaker's refreshingly sweet "Blackberry Buck" is made with Absolut Lime, Fords Gin, blackberry-mulled wine, fresh lime & grapefruit rosemary tonic. 

Photo Credit: Cosme NYC

Cosme NYC, 35 East 21st Street, between Broadway and Park Avenue South, (212) 913-9659
For a Mexican-inspired cocktail on a sunny afternoon, head over to Cosme for the "Cosme Cocktail". Made with Casa Dragon Blanco, Giffard's Triple Sec, lime, and cranberry tincture, Cosme's specialty cocktails are sweet and sophisticated. 

George Washington Bar, 23 Lexington Avenue, between 23rd and 24th Streets, (212) 475-1924
If you're looking for something outside your typical drink order, GW Bar has both "Classic" and "Original" cocktail menus that are serving up some serious cocktail creativity. GW's "Cabin in the Woods" is made with branca menta, Smith & Cross rum, ancho reyes, banana, cold brew, and black urfa chili.  

La Pecora Bianca, 1133 Broadway, between 25th and 26th Streets, (212) 498-9696 
Fully equipped for summer cocktail cravings, La Pecora Bianca has a Spritz Bar, Negroni Bar, and Specialty Cocktails. For a strong drink that pops, try the "Negroni Sbagliato," made with Campari, Carpano Antica, and prosecco.  

Leonelli Taberna, 7 East 27th Street, between Fifth Avenue and Madison Avenue, (212) 451-9495
Leonelli Taberna's Happy Hour was named one of Eater NYC's "35 Solid Happy Hour Deals in NYC." From 5 pm to 7 pm daily, the Taberna bar and lounge serves $8 cocktails and wine, $5 beer, and $5 and $10 small plates. Perfect for summer, the cocktail list includes a spritz made with Luxardo Aperitivio and Cocchi Rosa. 

Photo Credit: Quality Eats

Quality Eats, 3 East 28th Street, between Madison and Fifth Avenue, (212) 257-8882
Celebrate Summer Fridays all summer long with Quality Eats. Every Friday from 2 pm to  5pm, guests can pay $25 for 3 cocktails/drinks and unlimited passed snacks. For a cocktail as icy as it is spicy, try the "Adios", made with Espolon Blanco, Tarragon, Green Charteuse, and Habenero Cubes. 

Photo Credit: Scampi

Scampi, 30 West 18th Street, between Fifth and Sixth Avenue (212) 888-217

Serra Fiorita by Birreria, 200 Fifth Avenue, between Fifth and Sixth Avenues, (212) 229-2560
Located on the 14th floor of Eataly, Serra Fiorita's "flowering greenhouse" is the ideal spot to escape the city for a cocktail. While taking in views of the blooming mock Italian countryside and the iconic Flatiron building, sip on a frozen Aperol Spritz or choose from the extensive Spritz menu. Perfect for groups, the "Flatiron Fizz" pitcher is also available featuring blood orange juice, gin, soda, and garnished with orange slices.

 Photo Credit: Wagamama

Wagamama, 210 Fifth Avenue, between 25th and 26th Avenues, (212) 920- 6233
Wagamama has a new offering of Asian-inspired cocktails like a lychee martini and a yuzu collins with gin, yuzu-flavored sake, and ginger liqueur. Get your whiskey fix with the wagamama old fashioned, made with a blend of three Japanese whiskeys, sherry, and lychee liqueur. The bar also serves a flight of sakes and bottled beers, including a matcha brew.

Header Photo: Alex Staniloff for Broken Shaker at The Freehand.

May 14, 2019

Bike to Work Day 2019

May is National Bike Month, and the Flatiron District is the perfect place to celebrate!
Bike to Work Day is this Friday, May 17th, and you can plan your route with the newly released NYC Bike Map. Ride your personal bike or use Citi Bike, which offers over 500 bikes at 13 docking stations (including valet service at 22nd Street & Broadway and 24th Street & Park Avenue South) in and around Flatiron.
Make all of your bike trips as enjoyable as possible by reviewing Bike Smart: The Official Guide to Cycling in NYC. If you're seeing bikes parked to streetposts or tree pit guards it's a sign that demand for quality bike parking is exceeding supply. Please email requests for bike racks or street corrals to info [at] flatirondistrict.nyc with 'Bike Parking Request' in the subject line. 
Apr 30, 2019

Flatiron Mother's Day Dining Guide

Celebrate mom this Mother's Day on Sunday, May 12th with a special meal in the Flatiron District. Be sure to snag reservations early to secure a table at these local favorites that will be showing extra appreciation for mothers with special menus, complimentary sides, and celebratory gifts. Please contact the businesses directly for more information and to make reservations. 

230 FIFTH, 230 Fifth Avenue, between 26th and 27th Streets, (212) 725-4300
Give mom a one-of-a-kind brunch with a view at 230 Fifth. A Mother's Day Buffet will be served from 10 am to 4 pm, offering a cold display, hot station, carving station, and dessert table. Brunch is $42 per adult and $15 for children 12 and under. 

BLACKBARN, 19 East 26th Street, between Fifth Avenue and Madison Avenue, (212) 265-5959
The only thing better than celebrating mom is celebrating mom for free. On Mother's Day from 11 am to 3 pm, all mothers and grandmothers get a complimentary brunch at BLACKBARN. The brunch features sweet potato pancakes with spiced whipped cream, cornflake-crusted French toast, and more. Other members of the family can order from the prix-fixe brunch menu, which is $42 and includes a cocktail or beer, corn muffins, entree, dessert, and coffee or tea. 

Bouley at Home, 31 West 21st Street, between Fifth and Sixth Avenues, (212) 255-5828
Chef David Bouley invites you to a six-course Mother's Day tasting menu for $175, and optional wine pairing for $125.The Holiday Tasting Menu will be served at Bouley Test Kitchen all day with reservations available from 11:30 am through 10 pm. A six-course vegetarian menu is available for $150 per person and a children's four-course menu (with dessert or custom-designed) is available for $105.  

The Clocktower, 5 Madison Ave, (212) 413-4300
This Michelin-starred staple will be offering not just a three-course brunch (including a billiards room dessert buffet) for Mother's Day but also a special three-course menu of kid-friendly dishes such as yogurt and granola parfait, pancakes, and sliders, as well as a craft station for kids to make gifts for mom. Brunch is $55 for adults and $25 for kids.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 937-8910
Toast mothers everywhere high above Fifth Avenue at Serra Fiorita, Eataly's seasonal Italian countryside rooftop restaurant. Kick back in the sunshine and raise a glass of one Serra's botanical cocktails or natural wines to salute the special women in your life. Celebrate with a delicious Mother's Day brunch, lunch, or dinner at any of Eataly's selection of restaurants.

Dos Caminos, 373 Park Avenue South, between 26th and 27th Streets, (212) 294-1000!
Bring mom and the family to Dos Caminos for Brunch or Dinner on Mother’s Day for a special menu with items like a seasonal tropical fruit salad and layered seafood enchiladas to celebrate the special day. 

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929
ilili invites you to honor and celebrate the exceptional women in your life with a memorable lunch or dinner experience. ilili chefs have put together Mother's Day specials to complement the restaurant's Lebanese-Mediterranean a-la-carte menu items, such as traditional lamb shanks and a red snapper dish.

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696
La Pecora Bianca is celebrating moms with prix-fixe menu options. A $50 per person meal will be offered featuring Mother's Day specials like burrata with snap pea pesto and a sheep's milk yogurt panna cotta.

Little Beet Table333 Park Avenue South, 212-466-3330
For those who are gluten-free, and even those who are not, Little Beet Table offers a plethora of nourishing, healthy food. Brunch staples include everything from an earthy Matcha Bowl to Shakshuka Baked Eggs and French Toast. Refreshing drinks made from nutrient-dense fruit and vegetable juices are sure to please mom.

Obica Mozzarella Bar Pizza e Cucina, 928 Broadway, between 21st and 22nd Streets, (212) 777-2754 
Stop by Obica Mozzarella Bar this Mother's Day for special dinner and cocktail menus. 

Park Avenue Spring, 360 Park Avenue South, between Madison Avenue and Park Avenue South, (212) 951-7111
A special three-course prix-fixe menu for $89 will be served to celebrate Mother's Day with special dishes like local burrata, Mediterranean branzino, and a rum-raisin carrot cake. A children's menu is available for $30 for children 12 and younger.  

Quality Eats, 3 East 28th Street, between Fifth Avenue and Madison Avenue, (212) 257-8882
Open for brunch, lunch, and dinner on Mother's Day (from 10:30 am to 10:30 pm), check out Quality Eats for high-quality steak selections, fresh seafood dishes, and breakfast classics. 

Scampi, 30 West 18th Street, between Fifth Avenue and Sixth Avenue, (212) 888-2171  
Celebrate mom with Scampi's three-course brunch menu at $59 per person ($29 for children). Enjoy unlimited Bellini's, Mimosa's or Bloody Mary's for an additional $30 per person. Plus, a takeaway for mom - a special floral arrangement or a bottle of Champagne will be waiting at the table. 

Scarpetta, 88 Madison Avenue, corner of 29th Street, (212) 691-0555
Treat mom to elevated Italian food for Mother's Day brunch or dinner at Scarpetta. Scarpetta is offering a three-course brunch for $55 per person with dishes like almond french toast and steak and eggs. Come in for a celebratory four-course dinner for $89 per person to enjoy dishes like seared scallops and short rib. The fan-favorite tomato and basil spaghetti will be available at both brunch and dinner. A la carte menu is also available.  

Simon & The Whale, 23 Lexington Avenue, corner of 23rd Street, (212) 475-1924
Treat mom to a special meal at Simon & The Whale, a lively neighborhood restaurant drawing culinary inspiration from the American coasts. Fresh baked goods like Griddled Banana Bread will be served at brunch, and enjoy a variety of salads, seafood, pasta for dinner

The NoMad, 1170 Broadway, corner of 28th Street, (212) 796-1500
The hotel restaurant from Daniel Humm and Will Guidara offers a top-notch brunch menu that includes a choice of five egg dishes like an omelet, croque madame, and avocado toast with a soft-boiled egg. If you're feeling adventurous, try the tête de cochon or prawn fritters with scallop mousse, tarragon, and lime.

Trattoria Italienne, 19 West 24th Street, between Fifth and Sixth Avenues, (212) 600-5139
Join Trattoria Italienne for Mother's Day dinner from 5:30 pm to 10 pm. Special off-menu items will be available as well.  

Photo Credit: La Pecora Bianca NoMad

Flatiron restaurants: Are you offering a Mother's Day special that is not listed here? Contact us by email at info[at]flatirondistrict.nyc 

Apr 24, 2019

Event Recap - Digital Marketing: How To Tell Your Story

The Flatiron/23rd Street Partnership’s Intersections speaker series program, focused on information, ideas, and our community, continued April 24th with Digital Marketing: How to Tell Your Story. The event highlighted ways that businesses can leverage social media and digital marketing to share their stories and build a loyal community.

The free breakfast event, held at ilili in Flatiron, began with a presentation on branding and digital marketing by Scott Kerr, Founder & President of Silvertone, a consultancy specializing in brand strategy. Kerr was then joined in conversation with Dara Mersky, Director of Marketing at WTHN, a Flatiron-based acupuncture studio and herb start-up.

Kerr’s presentation focused on direct-to-consumer brands’ use of digital platforms to tell relatable, compelling stories that create bonds with customers and cultivate loyalty. He explained how such brands—like Warby Parker, Bombas, Casper, and Dollar Shave Club—have gained significant market share in their respective categories.

“We are living in a post-trust world,” Kerr said. “As consumers trust large companies less, storytelling and relatability have become more important. Many newer brands are capitalizing by using the internet to communicate directly to customers, reaching their heads, hearts, and ultimately, their homes.”

Mersky told the audience, comprised of Flatiron business owners, marketing professionals, and other community members, how WTHN has used storytelling to make acupuncture accessible, elevating it to a modern, convenient experience.

“We make every step in the customer experience an opportunity to both educate and engage on an emotional level,” Mersky said. “We use storytelling across our website, email, and social media to establish ourselves as a trusted source about acupuncture and herbs and to make them relevant and accessible.”

During the question-and-answer portion of the morning, each speaker offered tips to attendees. Kerr emphasized the importance of doing simple research to gain insights about customers and identify trends. Mersky advised attendees not to fear mistakes, but to learn from them and be ready to pivot to another strategy.

“Today, more than ever before, businesses are looking for ways to leverage social media and digital marketing to connect with customers, so we were delighted to have Scott and Dara share their insights with our businesses,” said James Mettham, Executive Director of the Flatiron/23rd Street Partnership.

Apr 24, 2019

Car Free Earth Day in Flatiron

Car Free Earth Day is an annual car-free event, which will be held this year on Saturday, April 27th, the Saturday immediately following Earth Day. Enjoy thirty open blocks of Broadway from Times Square to Union Square on foot during event hours, 9 am to 3 pm.

The day features all types of fun including complimentary Citi Bike day passes, free fitness classes from studios like exhale Flatiron, dance performances, a pop-up parkour playground, free skate rentals, a musical themed historic walking tour, and booths to learn about organizations working toward environmental sustainability. See you on Saturday! (Check out full citywide programming roster here). 

Citi Bike Station on Broadway between 21st and 22nd Streets:
Bike Programming 
Citi Bike Experience: Stop by the Citi Bike booth on Broadway & 22nd Street to learn about Citi Bike and sign up for a membership. New and existing members are eligible for a special gift on 4/27 only! In celebration of Car Free Earth Day, all visitors will get a complimentary Day Pass!

Flatiron Plaza North (Broadway between 23rd and 24th Streets): 

Fitness Classes and Performances
WRKNYC FITFAM Bootcamp: Join WRKNYC for an outdoor WRKout for the community. Our family-friendly Bootcamp will include all body-weight exercises that welcome all fitness levels!

Functional Fitness with PopFit Kids: Get ready for an action-packed healthy adventure with high-energy fitness fun and good-for-you games that kids can share with the whole family. Through high-energy circuit activities, dynamic drills, obstacle course play and more, this session will get kids moving and hit on the PopFit Five: Cardio, Strength, Flexibility, Balance and Endurance.

Exhale Barre plus Cardio with Rachael Leitson: Break a sweat, and have fun in all in one intense, efficient, barre-meets-cardio class.

Vibrate Higher’s Vinyasa Flow Yoga Class: Lead by expert yogi and Founder of Vibrate Higher and Vibrate Higher Foundation, Sandra Thelusmond, this class includes all levels of invigorating and strengthening vinyasa flow, which blends core work, power holds, arm balances and creative sequences. Participants also receive a free gift from the Vibrate Higher brand.

Fogo Azul NYC is NYC’s favorite all women drumline, 90 members strong! For years, women were forced to dance, while the men drummed. Fogo Azul NYC breaks this stereotype and strives to make drumming accessible to all female-identified individuals. Find them on social media as “Fogo Azul NY”.

2pm ARTICHOKE DANCE (Signature Dance Performance)
Overflow and Visioning Bodies: Artichoke Dance Company, one of the nation’s leading eco-arts performing groups, presents highlights from their water-focused series of works. "Overflow", created in response to Hurricane Sandy, reflects oceanic currents and rising tide patterns.

Worth Square (Broadway between 24th and 25th Streets):  
Fitness & Walking Tour
Parkour & Play with The Movement Creative: The Movement Creative will build a pop-up parkour playground that encourages family-friendly, creative movement via a unique obstacle course that will challenge balance, strength, jumping, and climbing skills. Our experienced coaches will share their favorite movement games and skills while providing individualized challenges. 


Go! Sports Inline Skate Y Skateboard Rentals and Clinics: Go! Sports USA will provide free skate rentals and "Learn to Skate" clinics at its #SkateStation for #CarFreeNYC 2019. As a licensed Department of Education vendor, Go! Sports USA runs year-round sports and media arts programming in schools across NYC.


11 AM – 12:30 AM 
Art, Literature and Rock & Roll: New York on the Cultural Edge 
Meeting Point, Broadway between 24th Street and 25th Street (Worth Monument)

Whether you are thinking of the Ashcan Artists of the early 20th century or the punk rockers of the 1970s, New York is a city that has been on America’s cutting edge for over a century. Join us as we explore New York’s cultural edge beyond Greenwich Village, from the site of Stanford White’s 1890 Madison Square Garden (and where he was murdered) to Bill Graham’s “Church of Rock and Roll". Along the way, we will explore the many waves of artists, musicians, and cultural figures who have found creative expression in the City. Stops could include The Palladium/Academy of Music, Paresis Hall, the 69th Regiment Armory, and Max’s Kansas City, as well as sites associated with Alfred Stieglitz, Patti Smith, Led Zeppelin, and Evelyn Nesbit. (Tours may accommodate a maximum of 30 individuals. Please arrive early to secure your spot). 

Flatiron South Plaza (Broadway between 22nd and 23rd Streets):

Demonstrations & Workshops
Engage in Solutions to Climate Change: Learn the solutions to Climate Change and participate in the workshop, “Write Your Member of Congress”. Citizens’ Climate Lobby creates the political will for climate solutions by enabling individual breakthroughs in personal and political power.


El-Space: Creating Dynamic Places Under the Elevated: Design Trust for Public Space has partnered with the New York City Department of Transportation (DOT) to enhance, activate and reclaim spaces under or adjacent to elevated bridges, highways and subway and rail lines citywide.


Earth Day Initiative’s Do Just 1 Thing: Earth Day Initiative’s Do Just 1 Thing program empowers people to take positive environmental actions in their own lives and share their own sustainability stories solutions they see or would like to see in their own lives. Come check out how you can engage and make a positive impact as we count down to the 50th anniversary of Earth Day in 2020.


Time Traveling through NYC’s Climate History: Throughout geologic time, water has moved from the world’s oceans into the ice sheets and then back again from the ice sheets into the world’s oceans. Each time this occurs, sea levels change, causing the climate and living conditions to change as well. Look into New York City’s climate history to discover what life would have been like in different climates and time periods.



Bioluminescent Fireflies: Hk Summer STEAM (Science, Technology, Engineering, Art, Math) is a full-day summer enrichment program during which our HYPOTHEkids conduct experiments, create projects, meet practicing scientists and engineers, and take trips based on the theme of the week! Come get a taste of summer during Car Free Earth Day!



Play Fair for Parks: Learn more about New Yorkers for Parks’ new Play Fair campaign for parks! Participants will learn more about how to engage in park and open space advocacy, and how to reach their decision-makers. NY4P is also soliciting public input into the design of our new District Profiles, a citywide resource that provides data about open space and park access for every neighborhood in the five boroughs.



SDG’s in My City: The UN Sustainable Development Solutions Network (SDSN) aims to eradicate poverty and deprivation, but also to grow our economies, to protect our environment, and to promote peace and good governance. As part of Car Free Earth Day, SDSN will run an interactive booth where the public can engage with the Sustainable Development Goals (SDGs). The booth will offer fun activities for all ages, including educational resource giveaways. Our booth will feature a spinning wheel with all 17 SDGs and participants will receive an invitation to partake in a personal practical behavior change activity.
The Wildlife Conservation Society New York Seascape Program: The WCS New York Seascape Program addresses pressing marine conservation issues within the 16,000 square miles of ocean from Montauk, New York, to Cape May, New Jersey, and the Long Island Sound. The New York Seascape program's objectives are to restore populations of depleted marine species (currently sharks, whales, and American eels), protect key coastal and offshore habitats, and inspire and build a diverse, vocal constituency for marine conservation. 


 (Source: NYC.gov



2019 Archive

NYC Pride March 2019

New Neighbor: Ralph's Coffee

New Neighbor: Bourke Street Bakery

Flatiron Foodies: Solo Qui Cocktail by Obicà

Father's Day in the Flatiron District

Summer Series 2019: Back for Another Great Year

2019 Annual Meeting Recap

Flatiron Fun on Throwback Thursdays: June 20 - August 8

Get Fit in Flatiron with Wellness Wednesday Classes: June 19 - August 7

Talk Tuesdays, New to the Summer Series: June 18 - August 6

Announcing Eataly & Flatiron Plate

Flatiron Pride Roundup

LPC Releases Guidelines to Help Business Owners

May News Roundup

New Neighbor: Standard Dose Wellness Experience

Flatiron Summer Cocktail Guide

Bike to Work Day 2019

New Neighbor: Sweetcatch Poke

Flatiron Foodies: The Little Beet's BBQ Jackfruit

Build The Block - 13th Precinct

Flatiron Mother's Day Dining Guide

Event Recap - Digital Marketing: How To Tell Your Story

Car Free Earth Day in Flatiron

April News Roundup

New Neighbor: Iconoclast Fitness Studio

Gift Bag Program Launch - Promote Your Business

Use Your Voice for Neighborhood Improvements

March News Roundup

Join Us! Spring Speaker Series

New Neighbor: David's Bridal

Flatiron Foodies: Fields Good Chicken's Butternut Squash Hummus

Where to Watch the March College Basketball Tournament

Get to Know Scampi

New Neighbor: Taïm

New Neighbor: Silver Mirror Facial Bar

New Neighbor: Wine & Spirits Market

Celebrate St. Paddy's Day in Flatiron

New Executive Director, James Mettham, Joins the BID

The École is Growing

February News Roundup

New Neighbor: Seven Grams Caffe

March 4th: Public Plazas & Worth Square CB5 Presentation

New Neighbor: Made by We

Flatiron Foodies: Bread & Tulips' Creste di Gallo con Salsiccia

Flatiron/23rd Street Partnership BID Announces Appointment of James Mettham as Executive Director

New Neighbor: Deciem

Build The Block - 13th Precinct

New Neighbor: Zola

New Neighbor: TrainStation NYC

Valentine's Day Gift Guide

New Neighbor: ROLLN

Valentine's Day Restaurant Guide in Flatiron

January News Roundup

Where to Watch the Big Game

Car Free Earth Day

New Neighbor: Memo Shish Kebab

28th Street 6 Train Station Re-opens!

Flatiron Foodies: wagamama's Chicken Teriyaki Donburi

Flatiron Public Plazas & Worth Square Workshop

Community Survey 2018 Results

Flatiron Plaza Food & Beverage Kiosk RFPs

Happy in Flatiron during the "23 Days of Cheer" 2018

Eat Healthier in Flatiron

January Joiner: Get Fit in 2019