Feb 20, 2018

February News Roundup

The Flatiron District had an exciting February with media attention highlighting the launch of new restaurants, real estate developments, and events. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Foodies will rejoice as Scarpetta's famed Tomato Basil Spaghetti makes its return marking the restaurant's 10 year anniversary and relocation to the James New York - NoMad hotel (via Eater NY). To toast off the 2018 Winter Olympics, Cote created a celebratory cocktail, the Golden Torch (via New York Times). The newly opened Freehand Hotel boasts three restaurants including Simon & The Whale, a cozy upscale restaurant described as a place with "an energy that radiates out to everyone" (via Vogue).
  • Business and real estate developments are underway. FitHouse is expected to lauch 'shotgun leases' with one of four new locations opening in the district (via New York Business Journal). Startup Handy Technologies signed a lease at 53 West 23rd Street, but may cut the deal short given "recent developments with New York State." (via Commerical Observer). Prices of ultra-high-end residential developments, such as the Madison Square Park Tower, are poised to slowdown in the coming year according to a report by Manhattan Decade (via Mansion Global).
  • City officials announced that Saturday, April 21st will be the third annual Car Free Earth Day from Union Square to Times Square. The event is meant to encourage the public to consider public transportation, biking, and walking for everyday transportation needs. The Flatiron District will serve as a rest stop with various programming (via Patch). An eye-catching exhibit is making its way to Madison Square Park with artist Diana Al-Hadid showcasing abstract sculptures (via New York Times). 

(Image via WeWork Labs)

Feb 5, 2018

Flatiron Foodies: Forager's Treasure by Bouley at Home

Forager's Treasure, by Bouley at Home, is a delicious foray into mushrooms. Mushrooms are versatile gastronomic treasures loaded with numerous health benefits to boost your immune system, destroy cancer cells, and fight obesity. The 'taste of the woods' - sweetness, minerality, and umami - combine in this dish with incredible nutritional power. Pure, nutrient-dense ingredients form the building blocks of a wholesome kitchen, empowering professional and home cooks alike to create clean, delectable dishes on a daily basis.

Join Bouley at Home’s cooking classes Tuesday and Thursday from 1:30-3:30 to learn the skills and techniques to make healthy recipes before enjoying a 3-course, 2-wine pairing lunch.

Interested in more mushrooms? Join Bouley Tuesday, February 13th 

Forager's Treasure

Yields 4 servings


  • 1 each ​​​Royal trumpet, cap and top 2 inches of stem, sliced lengthwise ¼ inch
  • 2 small clusters Maitake (Hen of the Woods), cleaned with a brush
  • 2 small clusters​ Enoki
  • 1 tablespoon​​ Hon-shimeji
  • 1 tablespoon ​​Nameko
  • 2 small clusters Oyster
  • 1 large cap​​ Shiitake mushroom in oil (see recipe)​
  • 1 teaspoon ​​Olive oil
  • 1 teaspoon​​ Garlic oil
  • 1 teaspoon​​ Vanilla oil
  • ½ teaspoon ​​Pain d’epices (spice bread blend)
  • 2 spritzes​​ Water
  • Pinch​​​ Sea salt
  • Pinch ​​​Ground white pepper
  • 2 tablespoons​​Truffle pate
  • 1 tablespoon ​​Sunflower or safflower oil
  • ¼ cup​​​ Coconut garlic soup (see recipe)
  • ¼ cup​​​ Micro-watercress
  • ¼ cup ​​​Parmesan cheese, freshly grated


 1. Clean and prepare all of the mushrooms. Heat a large sauté pan over medium heat. Drizzle in the olive, garlic, and vanilla oils. Add the royal trumpets to the pan and sear for 30 seconds, and add the remaining mushrooms and sear gently for about 1 minute more. Flip and sprinkle with the spice bread blend. Spritz the pan with water to prevent burning. Season with salt and pepper.

2. Arrange the seared mushrooms artfully on a large platter. In a small bowl, mix together the truffle pate and the oil. Using a small spoon, spread the mushrooms with 1/16 of a teaspoon of the truffle pate mixture. Using an immersion blender to foam the coconut garlic soup and dollop the foam on the mushroom platter. Sprinkle with micro-watercress and freshly grated parmesan cheese. Enjoy.

Shiitake Mushrooms in Oil 

Fresh seasonal mushrooms add unique, earthy flavor to a variety of recipes. Mushrooms, however, can be challenging to keep fresh in a home refrigerator. This recipe includes Chef Bouley’s simple short-term preservation method for mushrooms, both extending the refrigerated shelf life of fungi and creating an infused oil, perfect for sautéing savory specialties.

Yields 1 cup


  • 6 ounces Shiitake mushroom caps, some whole, some sliced
  • 2 ounces Mushrooms, assorted, seasonal, cleaned, stems peeled as necessary
  • 12 ounces Safflower or other neutral oil
  • 2 sprigs Fresh rosemary
  • 1 each Fresh bay leaf



  1. Place mushrooms and oil in a small saucepan, ensuring the mushrooms are covered halfway in oil and add the herbs. Bring to a boil and simmer on low for 2-3 minutes. Remove from heat, let cool in the oil.
  2. Store, refrigerated, in an airtight container for up to 2 weeks. Eat cold by themselves or slice and toss into sautés, baked dishes such as lasagna, or stuff with cheese and broil.


Coconut Garlic Soup

One of Chef Bouley’s oldest recipes is based on two of nature’s strongest superfoods: garlic and coconut. The Bouley Restaurant kitchen team refers to garlic coconut soup as a ‘tree trunk sauce’ because it serves as the base for a variety of other sauces, including ramp sauce, kale sauce and others. 

Yields 24 ounces


  • ¼ cup Safflower oil
  • ½ cup Garlic, peeled, sliced 1/8 inch
  • ½ cup Shallots, peeled, sliced 1/8 inch
  • 3 cups Coconut milk  
  • ½ cup Tomato water 
  • to taste Sea salt
  • to taste Ground white pepper


  1. Add the safflower oil, garlic, and shallots to a wide bottom pan. Sweat on medium-high heat for 10-15 minutes, stirring constantly. Add coconut milk and tomato water, bring to a boil, and remove from heat. Season with salt and pepper.
  2. Bring a pot of salted water to a boil. Prepare an ice bath. Blanch and shock the ramps.
  3. Pour the coconut garlic soup in a blender and process on high for 1-2 minutes or until smooth. Strain through a fine mesh sieve.

Chef’s Note: Garlic Coconut Soup is a basic recipe with thousands of possible variations. Almost any green seasonal vegetable can be blanched, shocked, puréed and added to the Garlic Coconut Soup. Try it with spinach, ramp tops, kale, broccoli, spring peas, tatsoi, or other green vegetables. 

Pictured above: Forager's Treasure

Pictured below: Bouley at Home's Chef David Bouley


Jan 30, 2018

January News Roundup

The Flatiron District has had a memorable start to 2018 with media attention highlighting neighborhood businesses, restaurants, and real estate transactions. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • January was an exciting month for visitors to the Flatiron District as the Freehand New York opened its doors at 23 Lexington Avenue. The Freehand was created by Sydell Group, the same company behind the NoMad Hotel, which is also in the Flatiron District (via Conde Nast Traveler). The hotel was modeled after design-forward European hostels and features an all-day restaurant on the second floor, Studio, and a cocktail bar called the George Washington Bar - both of which opened this month (via Eater NY).
  • Maman is one of the newest additions to the neighborhood food scene, as it opened its doors in January at 22 West 25th Street. The new Flatiron District location is the eight outpost of the popular SoHo-based bakery and café chain (via Food & Wine). In other restaurant news, conveyor belt Sushi restaurant YO! Sushi announced that they will begin serving a new $35 eight-course tasting menu. The concept is based on omakase, a Japanese term for “chef’s choice” that typically denotes multicourse menus that emphasize sushi (via The Wall Street Journal).
  • Pitchbook Data is the newest company to call the Flatiron District home as it recently signed an 11-year, 34,100-square-foot lease at 315 Park Avenue South. The growing financial data and software company will occupy the entire 13th and 14th floors of the 20-story building (via Commercial Observer). Other office tenants at 315 Park Avenue South include BDG Media, Gemini Trust, and Winton Capital Management.
  • Earlier this month, an article in Crain’s New York Business highlighted the continued economic growth and record-low vacancy rates in the Flatiron District. The BID also reported on the neighborhood’s hot real estate market and continued growth of coworking and shared office spaces like Knotel and WeWork in the Q4 2017 Flatiron District Market Snapshot, which was released earlier this month.

Image via Freehand New York

Dec 21, 2017

December News Roundup

As 2017 draws to a close you may have expected December to be a quiet month in the Flatiron District. However, with the BID’s holiday program and lots of news from local businesses, the neighborhood was as busy as ever. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Cote, one of the Flatiron District’s hottest restaurants, has received prestigious accolades since opening in June. The Korean-American steakhouse capped off a remarkable year earlier this month as it was named the #3 best new restaurant in New York City in 2017 (via Grub Street).
  • Investment management firm Artisan Partners announced earlier this month that they signed a 10-year, 9,000 s/f lease at 220 Fifth Avenue. The new office space was signed to accommodate the Milwaukee-based company’s New York City expansion (via Commercial Observer). Artisan Partners is one of the growing number of financial firms that have moved to the neighborhood in 2017.
  • In November, the BID and the Van Alen Institute unveiled Future Expansion’s Flatiron Reflection, the winner of the Flatiron Public Plaza Holiday Design Competition and the centerpiece of the BID’s “23 Days of Flatiron Cheer” annual holiday programming series. Flatiron Reflection was the talk of the town in December, receiving extensive media coverage from outlets like Curbed New Yorkdesignboom, and ArchDaily. BID Executive Director Jennifer Brown also discussed Flatiron Reflection in segments with NY1 and 106.7 Lite FM.
  • In other BID news, the Flatiron District’s new Shared Street on Broadway between West 24th and West 25th Streets made national headlines this month as it was featured in Car and Driver. The Shared Street was completed in August and has given the neighborhood more space for pedestrians and bicyclists and features signage depicting the pedestrian right-of-way and posted vehicular speed limit of 5 miles per hour as well as a plaza-like surface treatment. 

Image of the Flatiron Shared Street

Nov 28, 2017

November News Roundup

It's getting colder outside but the Flatiron District continues to stay hot with media attention highlighting restaurants and bars, health and wellness businesses, and neighborhood events. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • After opening at 16 West 22nd Street in June, Korean-American steakhouse Cote has continued to receive positive critical acclaim. In a recent review, New York Times food critic Pete Wells called Cote’s beef, “in all likelihood the best at any Korean barbecue place in New York City.” In other restaurant news, Baita, Eataly’s alpine-themed pop-up restaurant, reopened on November 2nd (via AM New York).
  • November was another exciting month for the BID with our holiday launch party and the unveiling of Future Expansion’s Flatiron Reflection on the Flatiron North Public Plaza on Monday, November 20th. Flatiron Reflection was the winner of the annual Holiday Design Competition and will remain on view through the holidays as part of the BID’s annual “23 Days of Flatiron Cheer” programming (via Town & Village and Manhattan Digest). For more information on “23 Days of Flatiron Cheer”, click here.
  • In addition to the unveiling of Flatiron Reflection, the Flatiron District hosted several other noteworthy events throughout the month. In nearby Madison Square Park, our friends at the Madison Square Park Conservancy unveiled Whiteout by artist Erwin Redl. The installation is comprised of hundreds of twinkling LED lights in the Park’s central Oval Lawn (via TimeOut New York). On Veterans Day, tens of thousands of people lined up along Fifth Avenue in the Flatiron District to honor our nation’s veterans as part of the city’s annual Veterans Day ceremony and parade (via CBS New York).

Image of Flatiron Reflection and Holiday Launch Party

Oct 24, 2017

October News Roundup

The Flatiron District was as busy as ever in October. Noteworthy restaurants and bars received media attention, new tenants moved to the district, and Flatiron-based companies announced plans to lease additional office space in the district. Stay up-to-date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights, and be sure to get your tickets for Celebrate Flatiron Partnerships.

  • Iconic neighborhood restaurant Eleven Madison Park reopened its doors in the Flatiron District earlier this month after a months-long renovation. The revamped restaurant from co-owners Daniel Humm and Will Guidara features a redesigned interior, a new streamlined tasting menu, and an overhauled cocktail program (via Vogue). Even the clothing at Eleven Madison Park received an update, as Flatiron-based designer Todd Snyder created new custom suits for the restaurant’s servers (via GQ).
  • Eleven Madison Park wasn’t the only district business that made headlines this month, as The NoMad was named the best bar in North America on this year’s ranking of “The World’s 50 Best Bars” (via Eater NY). Also new in October, Parisian-inspired Doux Supperclub opened its doors at 59 West 21st Street. Doux features a café and bar, as well as a larger lounge space (via Gothamist).
  • New tenants continued to seek out Flatiron District office space in October. Coworking space provider Knotel announced that they signed a 10-year, 25,000 s/f lease at 55 West 21st Street (via Commercial Observer), while Scotland-based premium liquor company, Edrington Americas, signed a 10-year, 25,390 s/f lease at 27 West 23rd Street (via The New York Post).
  • In other real estate news, a number of companies already based in the Flatiron District announced plans to expand and lease additional office space in the neighborhood. Notable October signings included media company theSkimm moving to an expanded 22,000 s/f office at 50 West 23rd Street (via Commercial Observer) and online published BDG Media leasing an additional 17,000 s/f at 315 Park Avenue South (via Real Estate Weekly).

Image via Eleven Madison Park

Sep 26, 2017

September News Roundup

September was another busy month in the Flatiron District with media attention focusing on restaurants, commercial and retail real estate transactions, and the BID’s own events and reports. Stay up to date with the latest Flatiron District news with the BID’s monthly roundup of notable highlights.

  • September saw several new additions to the neighborhood’s vibrant food scene. Greek steakhouse Merakia debuted at 5 West 21st Street (via Gothamist), while Chinatown poke restaurant Chikarashi opened its second NYC outpost at 1158 Broadway (via Eater NY). After opening at 16 West 22nd Street in June, Korean-American steakhouse Cote has continued to receive positive critical acclaim. In a recent three-star review from Eater NY, Cote was dubbed “one of the city’s most exhilarating places to eat beef.”
  • With institutions like the Center for Book Arts and the National Museum of Mathematics (MoMath), the Flatiron District is already an NYC destination for those looking for unique educational and cultural experiences. Earlier this month, Fotografiska, a Swedish center for contemporary photography, announced that it will be opening a photography museum in the Flatiron District at 281 Park Avenue South. The museum will be Fotografiska’s first U.S. location and will include a restaurant and café (via Real Estate Weekly).
  • In other real estate news, the Flatiron BID released its seventh annual Flatiron: Where Then Meets Now report. This year’s report subtitled, “Resilient Retail in the Flatiron District”, highlights recent real estate trends, as well as the continued strength of the district’s retail sector amid challenging market conditions (via Real Estate Weekly). To download the full report, click here.
  • On September 12th, the BID and Baruch College welcomed nearly 100 small business owners and employees to the 2017 Business Assistance Forum. Titled “The Launch. The Buzz. The Buy-in.”, this year’s event focused on entrepreneurship and included a panel discussion and four concurrent workshops on launching a business, building a team, choosing between co-working and traditional office space, and digital marketing (via City Limits).

Image of Cote via Eater NY

Sep 19, 2017

Resilient Retail in the Flatiron District

Yesterday, the Flatiron BID released its seventh annual Flatiron: Where Then Meets Now report. Subtitled "Resilient Retail in the Flatiron District," this year's report describes the vital statistics of the district in 2017 and highlights the strength of the district's retail sector. The report is among a suite of publications from the BID that focuses on the real estate market in the neighborhood.

“As this report clearly demonstrates, Flatiron is a dynamic neighborhood with an irresistible mix of commercial and residential sectors,” said Jennifer Brown, the Flatiron/23rd Street Partnership’s Executive Director. “We are excited to report that the retail landscape in the Flatiron District continues to thrive, and a wide variety of innovative retailers are continuing to set up shop in the neighborhood.”

The BID boundaries cover about 21.6 million square feet of commercial space and house approximately 4,200 commercial tenants and 570 ground-floor businesses. Flatiron's retail sector has continued to thrive over the past year. One sign of the neighborhood's continued growth is that retailers are increasingly deciding to make their New York City debut in Flatiron. In 2017, British lifestyle brand The White Company and kitchen and bath manufacturer KOHLER each opened flagship stores in the district.

Other retailers, seeking new ways to engage customers, have opened innovative concept stores in Flatiron, following the lead of neighborhood destination Eataly, a pioneer in experiential retail that opened in 2010. In late 2016 menswear brand Todd Snyder and Fujifilm's Wonder Photo Shop each opened experiential stores in the district.

To download the full report, click here

Aug 22, 2017

August News Roundup

Summer might be coming to an end, but the Flatiron District was  busy as ever in August with media attention highlighting neighborhood restaurants, the debut of the Shared Street design on Broadway, and new commercial tenants. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights.

  • Popular tourist attractions can scare away locals, but Eataly and Shake Shack, were identified as locations that live up to the excitement and are worth the visit whether you are from the area or just visiting (via Eater New York). A sought after summer drink, spritzes increased in popularity, including one offered up by Italienne (via TimeOut New York). The Flatiron District received a special shout out for its growing healthy, fast-casual restaurant scene that includes that likes of coveted restaurants such as SweetgreenDr SmoodCha Cha Matcha, and Inday to name just a few (via AM New York). 
  • Earlier this month, the district debuted its Shared Street redesign on Broadway to increase pedestrian and cyclist safety, which is "the first time a New York City street has been reconfigured this way on a permanent, full-time basis" (via Gothamist). In other neighborhood news, Madison Square Park announced a Winter Whiteout Installation coming this November, which will display a small blizzard made up of hundreds of LED white spheres (via The Art Newspaper).
  • Throngs of neighborhood residents and office workers took time out of their busy schedules on August 21st to catch a glimpse of the eclipse. Business Insider was on hand to capture the scene in the Flatiron District.
  • Several new companies are taking advantage of the Flatiron District's prime office real estate. Knotel, a start-up office provider signed a 10-year deal this month as they expand to accommodate increasing customer demand (via Commercial Observer). MQS Management is moving its location from 26th Street over to the Rudin Family's 41 Madison, " one of the Flatiron District’s most heavily-trafficked corridors" (via Real Estate Weekly).