Aug 20, 2019

Flatiron Public Plaza Kiosks Open Friday, August 23rd

The triumphant return of the food and beverage kiosks to the Flatiron Public Plazas is finally here! Both the Flatiron Plate and Eataly kiosks open this Friday, August 23rd. 

South Plaza: Flatiron Plate 

Breakfast returns to the South Plaza with restaurateur Perry Mallas' Flatiron Plate kiosk, home of the available-all-day Classic Egg Sandwich and locally-roasted MUD Coffee. Mallas, who also operates Benvenuto Cafe in TriBeCa and the Astor Plate kiosk in Greenwich Village, previously operated Flatiron Green Cafe on the South Plaza. 

"We're really thrilled to be back in Flatiron. We opened our first restaurant on this corner in 1998, and since then it's been our pleasure and privilege to serve the community by providing healthy, natural Mediterranean comfort food in an easygoing atmosphere. This feels like coming home to a neighborhood where we have very deep roots," said Mallas.

In addition to the classic breakfast sandwich combo, Flatiron Plate features a full all-day menu with baked goods, Greek yogurt, sandwiches and wraps, salads, smoothies, fresh-squeezed juices, and a full array of hot and cold drinks. Flatiron Plate has a beer and wine license and offers a daily happy hour (details TBD).

Flatiron Plate will be open from 7 am to 10 pm Monday through Friday, and from 8 am to 8 pm on Saturdays and Sundays.

North Plaza: Eataly in Flatiron Plaza

On the north side of 23rd Street, Eataly's kiosk will launch at 11 am highlighting two Eataly staples - Pizza al Padellino and artisanal gelato - across Fifth Avenue from its flagship store. The new kiosk, called Eataly in Flatiron Plaza, is outfitted with a custom design by Patrick Vale, the acclaimed British artish based in Brooklyn and features life-like sketch drawings of the Italian countryside and the Flatiron cityscape.

From 12 pm to 2 pm this Friday, be one of the first 50 people to arrive and purchase a Pizza al Padellino and receive a complimentary cup of gelato! Eataly will also serve samples of its newest pizza. The kiosk will feature the new Pizza al Padellino menu, house-made gelato and sorbetto, and a variety of Italian sodas and sparkling water with beer and wine coming later this year.

Eataly in Flatiron Plaza will operate from 11 am to 9 pm seven days a week.

Photo Credit: Eataly

Aug 20, 2019

Flatiron Coffee Shop Roundup

Everyone needs a good pick me up. Whether it's first thing in the morning, middle of the day, or on your way home, the Flatiron District offers countless options for your favorite caffeinated beverage. Check out some of our favorite places to get a great cup of coffee!

Birch Coffee, 21 East 27th Street, between Fifth Avenue & Madison Avenue, (212) 686-1444
Birch Coffee is roasted in Long Island City and brewed fresh in multiple locations across New York. What makes its Flatiron location so special is the extensive lending library. It's the perfect place to curl up with a good book and a great cup of coffee.

Bluestone Lane Coffee, 902 Broadway, between 20th Street & 21st Street, (718) 374-6858
Located in Made by We, WeWork's new community gathering space that offers on-demand work stations. Bluestone Lane partnered with Made by We to bring a cafe to the storefront. Bluestone Lane is an Australian-inspired coffee, cafe & lifestyle brand providing an escape for Flatiron locals through premium coffee and delicious healthy eats - including a sought after avo toast. 

Gasoline Alley Coffee, 24 East 23rd Street, between Broadway & Park Avenue South, (212) 933-0113
Gasoline Alley is the perfect place for any coffee connoisseur who wants a no-frills coffee experience in a fast-paced environment. The simplistic preparation and location make Gasoline Alley a great place to enjoy an easy and delicious beverage.

Idea Coffee, 246 Fifth Avenue, between 27th Street & 28th Street, (646) 896-1533
Albert Einstein once said “good idea begins with good coffee", and Idea Coffee runs by those words each and every day. Start your day off right with a thought-provoking brew, that's also ethically-sourced, organic, and single origin. 

Photo Credit: Idea Coffee

Le Café Coffee, 497 Park Avenue South, between 28th Street & 29th Street, (646) 850-0684
At Le Café Coffee, the goal is to provide high quality and high-end coffee without being unapproachable. They want you to be able to enjoy an amazing cup of coffee in a comfortable and relaxed environment. And while you're there, make sure to try their pastries and sandwiches too.

Leonelli Focacceria e Pasticceria, 7 East 27th Street, between 27th Street and 28th Street, (212) 451-8485
Leonelli is a bakery and café inspired by the great bakeries of Rome and New York's rich history of Italian-American pastry shops. Come in and enjoy a cup of La Colombe coffee including a custom Leonelli house drip blend, cold brew, cold draft latte, and the" Frappinelli” - Leonelli's our version of a tasty blended coffee drink. Head up stairs with your coffee for a hidden cookbook library. The Bomboloni (a soft, pillowy donut with chocolate-hazelnut filling topped with hazelnut) is truly incredible. 

Photo Credit: Leonelli NYC

maman NoMad, 22 West 25th Street, between Fifth Avenue & Sixth Avenue, (646) 838-0700
Step inside maman and transport yourself to the South of France. This adorable neighborhood favorite serves breakfast, lunch, and dinner. Come and enjoy a killer cup of coffee. Grab a nutty chocolate chip cookie that Oprah dubbed one of her 2017 favorite things, or a beignet bursting with Nutella.

Photo Credit: maman

Patisserie Chanson, 20 West 23rd Street, between Fifth Avenue & Sixth Avenue, (929) 423-8880
Patisserie Chanson is an upscale, French cafe and pastry shop that will make mornings something to look forward to. Explore the flavors of Chanson's Stumptown cafe blends made by baristas specially trained in creating aromatically delicious lattes, macchiatos, and cappuccinos. Pair your cup of coffee with a Kouign-Amann, a flaky French pastry that resembles a croissant, but is unique on its own. 

Ralph's Coffee, 160 Fifth Avenue, between 20th Street & 21st Street, (212) 627-2040
Ralph's Coffee has locations globally, but the first-ever freestanding Ralph's Coffee Shop recently debuted in the Flatiron District. Whether you sport the Ralph Lauren brand on the daily, consider yourself a coffee connoisseur, or you simply enjoy an aesthetically pleasing place to sit, Ralph's Coffee is a spot for anyone who lives or works in the Flatiron District.

Seven Grams Caffe, 76 Madison Avenue at 28th Street, (212) 779-0777
Seven Grams is a minimalist coffee shop featuring fresh-roasted craft coffee, house-baked sweet and savory pastries. The name is an ode to an Italian standard which states that the perfect shot of espresso is made using exactly seven grams of ground coffee. The spacious shop has plenty of seating. Seven Grams' Banana Bread is a crowd favorite. 

Photo Credit: Sideways of Birch Coffee, 21 East 27t h Street


Aug 14, 2019

Eataly Kiosk Opening August 23

The Flatiron Partnership is pleased to announce that Eataly, owner of 39 Italian food markets around the world, including their 200 Fifth Avenue flagship store, will open its first-ever outdoor kiosk on the Flatiron North Public Plaza on Friday, August 23. The new kiosk will highlight two Eataly staples - Pizza al Padellino and artisanal gelato.

Pizza al Padellino is a specialty of Torino, where Eataly was born in 2007, and over time it has become a popular style of pizza found throughout Italy. Eataly's Pizza al Padellino is made with a blend of organic stone-milled and type 0 Mulino Marino flours. The dough is naturally leavened for more than 24 hours, stretched directly onto a pedellino pan, left to rise again, and then topped with high-quality, fresh ingredients. Initial offerings will include Margherita (San Marzano tomato sauce, house-made mozzarella, fresh basil), Gricia (house-made mozzarella, onion, Tempesta Guanciale, Percorino Romano DOP), and a seasonal vegetable pizza (Liuzzi Ricotta, local gold bar zucchini, local green zucchini, local zucchini flowers, fresh thyme).

All of Eataly's gelato is made in-house daily in small batches using local, pasteurized whole milk from Hudson Valley Dairy farm. The sorbetto is made with fresh whole fruit and is both dairy-free and egg-free. Standout flavors at the kiosk will include Fior di Latte (Hudson Valley Milk), Nocciola (Hazelnut Piemonte IGP), and Sorbetto al Limone.

Eataly in Flatiron Plaza, the name of the kiosk, will be outfitted with a custom design by Patrick Vale, an acclaimed UK artist based in Brooklyn, who specializes in life-like sketch drawings of urban cityscapes, His work on the kiosk will pay homage to Italy and Flatiron. The kiosk installation will be fully revealed on opening day and will likely rotate seasonally.

During Eataly's opening on Friday, August 23, 12 pm to 2 pm, be one of the first 50 people to arrive and purchase a Pizza al Padellino and receive a complimentary cup of gelato!  Eataly will also serve complimentary tastes of its newest pizza. From then on, The Eataly in Flatiron Kiosk will be open daily from 11 am to 9 pm, serving the new Pizza al Padellino menu, house-made gelato and sorbetto, and a variety of Italian sodas & sparkling water – wine & beer to come later this year.

We first introduced food and beverage kiosks to the Flatiron Public Plazas in 2013. A concession license agreement with the NYC Department of Transportation (DOT) allows for the operation and management of food and beverage kiosks in the public spaces. The Partnership selected the proposals by Eataly and Flatiron Plate (for the Flatiron South Public Plaza) following an RFP process earlier this year, on the basis that they would enhance the atmosphere and experience of the plazas and the surrounding neighborhood. Under their agreements with the Partnership, Eataly and Flatiron Plate will each operate its kiosk for a five-year term.

Photo Credit: Eataly

Aug 5, 2019

Step Inside The Dessert Bar Speakeasy

At 20 West 23rd Street, you'll find Patisserie Chanson, a modern, upscale French pastry shop and cafe with dessert resembling works of art almost too pretty to eat (almost). Buried below, lives The Dessert Bar, an evening-time, sensual dessert experience where pastry chefs prepare a six-course dessert tasting menu and cocktail pairings right in front of you. Executive Chef Rory Macdonald celebrates dessert making as an interactive art form.  

"The Dessert Bar came about for a few reasons: I was inspired by other Chef’s Tables where you could be in the kitchen and see how it's all done. Having worked in restaurants with these and seeing guests reactions, I thought it would be really interesting to try the same thing but with desserts only" says Chef Macdonald.

The Dessert Bar pays homage to its history as the downstairs space once served as a prohibition-era casino academy and speakeasy. The six-course dessert tasting ($75 per person) is intentionally designed to not leave diners crashing from a sugar high. The personalized menu features sweet and savory courses with the dishes starting off more savory, and ending on a sweeter note almost mimicking an actual dinner experience. The plates change seasonally and are meant to stimulate your senses so you see, smell, hear and taste during your dining experience. The courses can be complemented by a cocktail and wine pairing for $58 per person that is optional. 


This month, inspired by the peak of berry season, Chef Macdonald reached out to his favorite tri-state farms to create an eight-course Berry Dessert Bar Tasting Menu, which focuses entirely on fresh, locally-sourced berries, and features an assortment of imaginative interpretations of traditional patisserie. Take, for example, the "French Toast Crunch" that features bruleed french toast, local blackberries, coconut horchata, and basil. Other new desserts include the “Pavlova” dish made with Pell Farms strawberries, yogurt meringue, raspberry sherbet, macerated strawberries, and crème fraiche, and the "Anise Hyssop: Huckleberry" plate featuring Lillet Blanc & Hyssop granita, local huckleberries, cucumber, and an herb flower salad. 

Each item on the menu is created in an entertaining, dramatic fashion right in front of guests. The team of pastry chefs loves to shock people so they never know what to expect. Chef Macdonald intended for the veil to be lifted between the pastry kitchen and guests as the craftmanship of the plate is well worth watching. "There is a lot of technique involved in pastry, and interesting methods of doing things. When a finished plate arrives at your table, it looks great but as a guest, you have no idea how it was made – so I wanted to showcase this, and give the guest an interactive insight into the whole process. Also whereas in the patisserie we are founded in our classic roots, the dessert bar is like our laboratory, where we can try and test new techniques and flavors and push the envelope a little" explains Chef Macdonald. 

Overall, Patisserie Chanson's underground Dessert Bar is meant to wow guests with a theatrical dining experience

The Dessert Bar, 20 West 23rd Street, between Fifth and Sixth Avenue. 

The Dessert Bar is open Wednesday and Thursday for an 8 pm seating, & Friday and Saturday for 7 pm and 9:15 pm seatings.

Reservations can be made here.  

Sources: Patisserie Chanson.

Jul 29, 2019

July News Roundup

The month of July marked the peak of summer as Flatiron District rooftop bars hit the headlines, health/wellness businesses thrive, and TAMI (technology, advertising, media, and information) companies continue to move into the neighborhood.  Stay up to date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Food & Dining: If you didn't have enough reasons to check out Eataly's SERRA by Birreria, the Flatiron rooftop was recently listed the number one Most Instagram-Worthy NYC Tourist Spot (via YourTango). Broken Shaker is also making media waves with its listing as a tried-and-true rooftop bar in NYC for summer (via TimeOut). Amazon founder, Jeff Bezos, is moving to the Flatiron District, and here is where you can expect to catch him dining near his new $80 million home (via Bloomberg). Daniel Humm and Will Guidara’s dining-room tango is over. The duo behind Eleven Madison Park has split ways eight years after they bought Eleven Madison Park from Danny Meyer and turned it into what’s regarded by many to be one of the world’s destination restaurants (via Grub Street). 

  • BID Businesses: Lester Holt, NBC News Anchor, has been spotted playing covers of songs by Aerosmith, the Police, and Talking Heads in the basement of Hill Country Barbecue (via The New York Times). Gotham Glow, a notable tanning salon that uses an effective FDA approved tanning formula, exhibits its dedication to health and wellness at its Flatiron location at 1123 Broadway (via Digital Journal). The health and wellness benefits of Pilates are undeniable at BK Pilates in the Flatiron District (via WPIX 11). WTHN, acupuncture and herbal medicine wellness service, promises to slow down the effects of aging (via BET). Ralph Lauren's luxury brand Ralph's Coffee new brick-and-mortar location in Club Monaco at 160 Fifth Avenue is the Flatiron District's latest experiential retail location (via Real Estate Weekly). 

  • Real Estate: Owners of the historic Flatiron building, GFP Real Estate, and Sorgente Group announced they will begin an $80 million renovation process on the 117-year-old building (via The Real Deal). The Kaufman Organization announced that a creative marketing and brand strategy agency, School House, signed a 3,000 s/f, five-year lease to expand at 20 West 22nd Street (via Real Estate Weekly). Crush Music, a music management firm, recently bought the eighth floor of an 11-story mixed-use co-op at 49 West 24th Street for $4.3 million (via The New York Times). This July, The Flatiron District made PropertyShark's list of top ten most expensive neighborhoods in NYC for the second quarter of 2019 (via Curbed New York). 

  • Around the Neighborhood: Five years ago, Robert Offley was living on the streets of the Flatiron District, but with the help of the Flatiron/23rd Street Partnership and Urban Pathways, he is now known as the mayor of his building in the Bronx (via Patch).  The basement of the Flatiron Building, constructed in 1902, contains remnants of a power plant with coal-fed boilers and a hydraulic elevator system (via untapped cities.). The Flatiron District landed itself on the list of the 12 Best Places to Live in 2019 (via Outside). Cindy Hulej, who works out of Rick Kelly’s Carmine Street Guitars in New York City, produces bespoke axes out of pine, maple, and oak planks that are reclaimed from some of the city’s holiest institutions including the Serbian Orthodox Cathedral of Saint Sava in the Flatiron District. 

Picture Credit: Eater New York, Broken Shaker

Jul 9, 2019

A New Chapter for the Flatiron Building

When the Flatiron Building was completed in 1902, small businesses filled the 21 office floors in the building. In 1959, St. Martin's Publishing Company began purchasing other office spaces in the building when tenants moved out. By 2014, Macmillan Publishers, St. Martin's parent company, occupied all 21 office floors of the Flatiron Building, according to The New York Times. Since 2014, Macmillan has been the sole occupant of the Flatiron Building, and the publishing company's employees have considered the iconic New York City landmark a home. 

The Commercial Observer reported that after five years of sole occupancy in the Flatiron Building, Macmillan announced its decision to move down to the Financial District into a 261,000 square foot Larry Silverstein property at 120 Broadway. As the ever-evolving Flatiron District bids farewell to the company that has resided in the center of it all for decades, Macmillan CEO John Sargent reflects on the intertwined history of Macmillan and the Flatiron Building. 

Photo Credit: John Madere of Macmillan CEO, John Sargent 

In an interview with Publisher's Weekly, John Sargent recalls the afternoon Tom McCormack, CEO of St. Martin's Press, invited him to the Flatiron Building for lunch with excitement thinking to himself, "Now I can get inside the Flatiron Building.”

Sargent described the plaque on the west-side entrance of the Flatiron building, placed by the National Park Service in 1989 which reads, "Flatiron Building has been dedicated a National Historic Landmark. This building possesses national significance in commemorating the history of the United States of America." Sargent added that the second plaque below was placed there by the New York Community Trust declaring the building "one of the early buildings to employ a steel frame,” preceding the modern New York City skyscrapers. He added, "Some claim that the Flatiron was the tallest building in New York when it was built in 1902."

Today, the Flatiron District is an international tourist attraction. Rain or shine, large groups of individuals position themselves on the North Plaza to capture the perfect photo with the historic landmark. The Flatiron Building is no longer a contender for the largest building in New York City, but it serves as a reminder of the rich history of the city and its evolution over the decades. As tourists come and go and the type of businesspersons reflect the current Flatiron experience, the Flatiron Building has remained constant amidst the transformative New York City atmosphere for decades. 

John Sargent reminds fans of the Flatiron Building that its history is closely intertwined with Macmillan's history. Sargent recalled in his interview with Publisher's Weekly, "In the early years, we were tied closely to Macmillan in London. Harold Macmillan, who had returned from a stint as prime minister of the U.K. to once again head his family business, occasionally came to visit his American outpost. Employees at St. Martin's Press (two have been here for more than 50 years) recall forming a line from the elevator so that he could shake hands with the entire staff on his way in. There is history here."

Both the Flatiron Building's and Macmillan's historical pasts reflect the evolving book publishing industry. The New York Times reported, "For many in book publishing, the departure marks the end of an era when authors having meetings at the Flatiron was a rite of passage." Louise Penny, a best-selling crime writer reported to The New York Times, "My publishing life was born and raised in the Flatiron,” adding she even has a Flatiron charm on her keychain. The literary agent Christopher Schelling reported to The New York Times“Symbolically it means something.”

According to The Commercial Observer, Macmillan employees took to Twitter to express their feelings about moving out of the Flatiron Building. “Watching lots of longtime friends say goodbye to the Flatiron Building is pretty heartbreaking,” wrote Juliet Grames, an associate publisher at Soho Press.

It's the end of an era for the Flatiron Building. As technology booms in the Flatiron District and the quintessential publishing house of Macmillan vacate the building, the people of Macmillan Publishers will be remembered as the occupants who made the building a home. 

GFP Real Estate's Executive Director and Asset Manager of the Flatiron Building, Jane Gural-Senders, commented, "People want it, but who’s going to be the best? You want something that’s going to bring greatness.”

Jun 27, 2019

NYC Summer Restaurant Week in Flatiron

Flatiron Foodies, get ready. New York City Restaurant Week returns on Monday, July 22nd, extending through Tuesday, August 16th. Diners get the opportunity to sample and experience some of the best in New York City cuisines. The highly anticipated NYC Restaurant Week will feature over 370 of the city's most sought after restaurants offering special prix-fixe meals, including a number of spots in the neighborhood. 

The Flatiron District is recognized as a major food destination in New York City with over 220 restaurants, bars, and casual dining establishments. 20 restaurants within the Flatiron District are preparing prix-fixe lunches and dinners for NYC Restaurant Week. To help you decide which restaurants you need to visit, consult this below guide to Summer Restaurant Week in Flatiron. 

Almond Restaurant, 12 East 22nd Street, between Broadway and Park Avenue, (212) 228-7557
Flatiron farm-to-table favorite, Almond, creates innovative recipes with seasonal fresh produce and locally attained sustainable seafood. For NYC Restaurant Week, Almond is featuring a Chilled Avocado Soup, Charred Eggplant Ricotta Ravioli, and a Pan Roasted Halibut.
View Menu | Make a Reservation

Photo Credit: BLACKBARN

BLACKBARN, 19 East 26th Street, between Fifth Avenue and Madison Avenue, (212) 265-5959
Another farm-to-table favorite, BLACKBARN serves local, artisanal food in a modern barn setting. A James Beard Award recipient, BLACKBARN does not disappoint from brunch through dinner. 
Make a Reservation

BO's Kitchen & Bar Room, 12 East 22nd Street, between Broadway and Park Avenue, (212) 228-7557
The influence of New Orleans, Montauk, and New York flavor is recognizable in the new-American style tapas and dishes at BO's Kitchen & Bar, and their classic cocktails remain fresh by the season. This NYC Restaurant Week, BO's will be serving up Crispy Alligator, Canadian Salmon, and Fried Chicken, along with a choice of Gelato or Monkey Bread for dessert. 
View Menu Make a Reservation

Photo Credit: Bread & Tulips

Bread & Tulips, 365 Park Avenue South, between East 26th and 27th Streets, (212) 532-9100
Inspired by the diversity of flavor throughout the Italian regions, Bread & Tulips is a cozy neighborhood restaurant with homemade pizza and pasta. For Restaurant Week, full lunch and dinner menus feature Steak Tagliata, Tuscan Kale Salad, Creste di Gallo con Salsiccia, and Long Island Duck Breast with Soave Classico, 2017, Italy, offered with dinner.
View Menu Make a Reservation

Dos Caminos Park Avenue, 373 Park Avenue South, between East 26th and 27th Streets, (212) 294-1000
James Beard Foundation Award winner, Dos Caminos, was voted number 1 margarita in New York City. Dos Caminos will also be offering three-course prix-fixe lunch and dinner menus of authentic Mexican cuisine, including a Sandia Salad, Tamal Dumplings, and Dos Enchiladas. 
View Menu Make a Reservation

Photo Credit: HANJAN

HANJAN, 36 West 26th Street, between 6th Avenue and Broadway, (212) 206-7226
Inspired by the 'joomak,' an old Korean tavern that offered weary travelers good food, good drinks, and a place to rest, Chef Hooni Kim replicate Korean street market-style cuisine. For Restaurant Week, the menu includes wild Japanese yellowtail sashimi, BBQ wagyu beef short rib, and fresh noodles. 
View Menu Make a Reservation

Photo Credit: ilili 

ilili 236 Fifth Avenue, between Fifth Avenue and Broadway, (212) 683-2929
ilili is the premier institution of Lebanese food culture and hospitality values in NYC. Owner and Executive Chef Philippe Massoud expertly crafts a sophisticated blend of modern and traditional Lebanese cuisine drawing influences from the span of the Levant. 
View MenuMake a Reservation

Junoon, 27 West 24th Street, between Broadway and Sixth Avenue, (212) 490-2100
Michelin starred from 2012 to 2019, Junoon's menu covers all of the bases of Indian cooking, from tandoor to cast-iron and open-fire-pit cooking to stone-searing. For NYC Restaurant Week 2019, Junoon is offering extensive lunch and dinner prix-fixe menus including Pork Mudu Chili, Watermelon Chaat, Hara Kofta, and Kulfi Pops. 
View Menu Make a Reservation

 Photo Credit: La Pecora Bianca

La Pecora Bianca, 1133 Broadway, between 26th Avenue and 25th Avenue, (212) 498-9696
La Pecora Bianca utilizes local produce, fish, meat, and grains to make pasta from scratch. Seasonal dishes along with fresh negronis and spritzes make this classic Italian spot an all-around experience. For Restaurant Week, make a reservation to try the Tuscano Salad, Graminga, and Chocolate Mousse. 
View Menu Make a Reservation

Leonelli Taberna, 7 East 27th Street, between Fifth Avenue and Madison Avenue, (212) 451-9495
Leonelli Taberna is the crossover between Italy and New York of the past. Through Chef Benno's travels, he has been able to latch onto the flavors of Italy, incorporating them into the American dining experience. For Restaurant Week, Tuscan Fried Chicken and Eggplant Parmigiana will be served alongside a red or white wine pairing.  
View Menu Make a Reservation


Photo Credit: Merakia

Merakia, 5 West 21st Street, between Fifth Avenue and Sixth Avenue, (212) 280-1950
Merakia is a Greek word used to describe something done with passion, creativity, and love; that's just what you find at Merakia in the Flatiron District. For NYC Restaurant Week, the Greek Meats House will be serving a three-course dinner featuring Feta Psiti, Lamb Chops, and Baklava for dessert. 
View Menu Make a Reservation

Park Avenue Summer, 360 Park Avenue South, between East 25th and 26th Streets, (212) 951-7111
Swapping both decor and menus with the seasons, Park Avenue is an ever-changing experience. For NYC Restaurant Week, Park Avenue Summer is offering a two-course lunch and three-course dinner filled with fresh seafood, fruits, and vegetables perfect for the sunny season. 
View Menu Make a Reservation

The Flatiron Room, 37 West 26th Street, between 6th Avenue and Broadway, (212) 725-3860
The Flatiron Room, best known for its more than 400 varieties of whiskey, also delivers an array of perfectly simple dishes. This Restaurant Week, The Flatiron Room is serving Panko Crusted Portobello Fries, Chimichurri Steak Bites, and a Chocolate Oblivion for dessert.  
View Menu Make a Reservation

 Photo Credit: Obica Mozzarella Bar Pizza e Cucina

Obicà Mozzarella Bar Pizza e Cucina, 928 Broadway, between 21st Street and 22nd Street, (212) 777-2754
Obica is known for its signature Mozzarella di Buffalo Campana DOP from Italy and fresh homemade pasta. Obica currently offers a summer menu with light and flavorful dishes.
Make a Reservation

Quality Eats, 3 East 28th Street, 928 Broadway, between Fifth Avenue and Madison Avenue, (212) 257-8882
Quality Eats has revolutionized the New York Steakhouse experience with off-cut steaks, creative cocktails, and tasty desserts. The NYC Restaurant menu includes Grilled Nueskes Bacon, the Quality Eats Burger, and a Charred Steak Salad. 
View Menu Make a Reservation

 Photo Credit: Scarpetta

Scarpetta, 88 Madison Avenue, between East 28th and 29th Avenue, (212) 691-0555
Located at the James NoMad Hotel, Scarpetta's soulful take on Italian cuisine has a cult-following for a reason. For NYC Restaurant Week, Scarpetta is serving a creamy Polenta, Branzino, and Roasted Chicken in an elegant setting. 
View Menu Make a Reservation

Tarallucci e Vino, 44 East 28th Street, between Park Avenue and Madison Avenue, (212) 779-1100
With loft spaces, full-service caterings, morning pastries, and fresh pasta, Taralucci e Vino is the full Italian cuisine experience. For Restaurant Week, the prix-fixe menus include a local Burrata antipasto, ricotta, and spinach truffle ravioli, and Branzino. 
View Menu Make a Reservation

 Photo Credit: Trattoria Italienne

Trattoria Italienne, 19 West 24th Street, between Sixth Avenue and Broadway, (212) 600-5139
Chef Jared Sippel derives his dining experience in Northern and Southern Italian cuisine. Featured on the prix-fixe NYC Restaurant Week menu is Ratatouille, Grilled Ocean Trout, and Fettuccine. 
View Menu Make a Reservation

Zero Otto Nove, 15 West 21st Street, between Fifth Avenue and Sixth Avenue, (212) 242-0899
Originally opened in the Italian hub of the Bronx, Zero Otto Nove now thrives in the Flatiron district. For Restaurant Week, some menu highlights include Branzino al Acqua Pazza, Insalata Caprino e Pera, and Brasato alla Peroni.
View Menu Make a Reservation

 Header Photo Credit: Park Avenue Summer 



Jun 20, 2019

June News Roundup

Summer has finally arrived, and June was a busy month for the Flatiron District, as media highlights include exciting dining awards, real estate developments, and neighborhood events. June kicked off the Flatiron/23rd Street Partnership's Annual Summer Series programming consisting of Talk TuesdaysWellness Wednesdays, and Throwback Thursdays. Stay up to date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Cosme, a contemporary small-plate Mexican eatery in the Flatiron District, was named the best restaurant in the country by controversial World’s 50 Best Restaurants list (via New York Post). This month, Shake Shack in Madison Square Park was named one of the top five burger spots in New York City (via Hoodline). Flywheel, a boutique cycling studio first established in the Flatiron District in 2010, announced its partnership with Best Buy to expand the accessibility of its Flywheel Home Bike and joined Best Buy's commitment to helping consumers use technology to live better, healthier lives (via PR Newswire). 
  • The architecture firm GF55 Partners is moving from its Flatiron digs at 19 West 21st Street to 225 West 39th Street in the Garment District (via Commercial Observer). Earlier this year, Porcelanosa Group revealed plans to renovate and expand their existing flagship store at 202-204 Fifth Avenue. This month, Porcelanosa revealed their revised proposals to reduce street-surface views of the building's rooftop mechanicals as designed by CetraRuddy Architecture (via New York YIMBY).
  • Take a look inside Felicity House, a social club for women with autism featuring rooms and programming all designed with input from its more than 150 members. Members, who pay nothing for the club’s services, can bond with others over interests, or chat with people who share their experiences (via Vox). Amazon Chief Executive Jeff Bezos is closing on three apartments at 212 Fifth Avenue, scooping up a penthouse and two units that are right under it for approximately $80 million. The deal is reportedly the largest to ever close in New York City south of 42nd Street, and the second largest deal of the year (via Metro). The office component of the Flatiron Building has closed for an extensive renovation after the departure of publishing house Macmillan, its longtime sole tenant. The move has been expected for two years after Macmillan signaled its intent to take 261,000 square feet at 120 Broadway in the Financial District (via Commercial Observer). 
  • June also commemorates the month-long WorldPride celebration throughout New York City, and Flatiron businesses showed their support with deals to benefit a variety of LGBTQ+ organizations. On Monday, June 24, Tinder set-up a 30-foot "Pride Slide" on the Flatiron North Plaza in support of the Equality Act with donations to the Human Rights Campaign (via PIX 11). Around 1,500 people slid down the slide raising $15,000 (via Campaign Live). Snapchat launched Pride-themed lenses to transform landmarks, including the Flatiron Building (via USA TODAY). The WorldPride Parade, Sunday, June 30, will kick off at 26th Street and Fifth Avenue, so be sure to check out the full Flatiron Pride Roundup to support local organizations and businesses.

Photo Credit: Cosme 

Jun 5, 2019

2019 Annual Meeting Recap

The Flatiron/23rd Street Partnership held its 13th Annual Meeting & Community Reception on Tuesday, June 4th at Grey Group's 200 Fifth Avenue headquarters. The event, along with the 2019 annual report, were themed “The Flatiron Experience,” and showcased the work of the BID and its partners to make Flatiron a neighborhood where property owners, businesses, residents, and visitors have exceptional experiences. 

“Flatiron and NoMad have so many assets and attributes that make it a wonderful mixed-use, 24-7 community, and we as a Partnership will continue to responsibly promote and strengthen this district’s distinction as one of New York City’s great neighborhoods,” said James Mettham, who became the BID's Executive Director in February. “We are deeply grateful to our Board of Directors and this community as a whole for making sure our collective impact never skipped a beat during a year of leadership transition.”

The annual meeting, which drew upwards of 220 attendees, featured remarks from District 2 City Councilmember Carlina Rivera. Later, a panel moderated by Matt McClure, Anchor/Reporter at Spectrum News NY1, highlighted innovative Flatiron businesses that are creating one-of-a-kind experiences for their customers. Panelists included Jennifer DiCesare, Retail Store Operations Manager, Fujifilm Wonder Photo Shop; Jimmy T. Martin, Co-Founder, Brrrn; and Michelle Walder, General Manager, The NoMad Hotel.

The BID elected members to its Board of Directors, approved the FY 2020 budget, and presented its first-ever Robert B. Frankel Chairperson's Award to Gregg Schenker of ABS Partners Real Estate, who will be stepping down from his role as Chairman of the Board after 11 years of service. Frankel, the award’s namesake, passed away in 2018. He was an integral part of the 23rd Street Association, the precursor to the BID, and was the BID’s first chairman. The Frankel family presented the award to Schenker, along with long-serving Board treasurer Jim Buslik.

The BID also presented its Partnership Award to Uplift Studios; Outstanding Service Awards to the Flatiron Clean Team’s Jose Rodriguez and Flatiron Public Safety Officer Samuel Ortiz, Sr.; and Greening the District Awards to 225 Fifth Avenue Condominium, Con Edison, Meringoff Properties, The NoMad Hotel, Rockrose, and Tiffany & Co.

BIG thank you to our generous gift bag participants: Cohen’s Fashion Optical, Flatiron Wines, Leonelli Taberna, Made by We, Mangia, Maxwell Medical, The People’s Improv Theater, Scampi, Silver Mirror Facial Bar, TADA! Youth Theater, Uplift Studios, The White Company.

The program was followed by a rooftop community networking and cocktail reception catered by local favorite Mangia.

>> Download the 2019 Annual Report, "The Flatiron Experience" 



2019 Archive

Flatiron Public Plaza Kiosks Open Friday, August 23rd

Flatiron Coffee Shop Roundup

Flatiron Foodies: Quality Eats' Scalloped Sunchokes

Flatiron Summer Series 2019 Recap

Eataly Kiosk Opening August 23

New Neighbor: Le Tea

Step Inside The Dessert Bar Speakeasy

Wellness Week: Rescheduling This Summer's Rain Cancellations

New Neighbor: Alchemy 43

July News Roundup

2019 Summer Streets - Enjoy Open Streets!

Flatiron Foodies: Smile To Go's Roasted Corn, Shaved Zucchini & Summer Squash Salad

Flatiron Ice Cream Round-Up

A New Chapter for the Flatiron Building

New Neighbor: Precision Run

New Neighbor: Poster House

NYC Summer Restaurant Week in Flatiron

NYC Pride March 2019

June News Roundup

New Neighbor: Ralph's Coffee

New Neighbor: Bourke Street Bakery

Flatiron Foodies: Solo Qui Cocktail by Obicà

Father's Day in the Flatiron District

Summer Series 2019: Free Events on the Flatiron Plazas

2019 Annual Meeting Recap

Flatiron Fun on Throwback Thursdays: June 20 - August 8

Get Fit in Flatiron with Wellness Wednesday Classes: June 19 - August 7

Talk Tuesdays, New to the Summer Series: June 18 - August 6

Announcing Eataly & Flatiron Plate

Flatiron Pride Roundup

LPC Releases Guidelines to Help Business Owners

May News Roundup

New Neighbor: Standard Dose Wellness Experience

Flatiron Summer Cocktail Guide

Bike to Work Day 2019

New Neighbor: Sweetcatch Poke

Flatiron Foodies: The Little Beet's BBQ Jackfruit

Build The Block - 13th Precinct

Flatiron Mother's Day Dining Guide

Event Recap - Digital Marketing: How To Tell Your Story

Car Free Earth Day in Flatiron

April News Roundup

New Neighbor: Iconoclast Fitness Studio

Gift Bag Program Launch - Promote Your Business

Use Your Voice for Neighborhood Improvements

March News Roundup

Join Us! Spring Speaker Series

New Neighbor: David's Bridal

Flatiron Foodies: Fields Good Chicken's Butternut Squash Hummus

Where to Watch the March College Basketball Tournament

Get to Know Scampi

New Neighbor: Taïm

New Neighbor: Silver Mirror Facial Bar

New Neighbor: Wine & Spirits Market

Celebrate St. Paddy's Day in Flatiron

New Executive Director, James Mettham, Joins the BID

The École is Growing

February News Roundup

New Neighbor: Seven Grams Caffe

March 4th: Public Plazas & Worth Square CB5 Presentation

New Neighbor: Made by We

Flatiron Foodies: Bread & Tulips' Creste di Gallo con Salsiccia

Flatiron/23rd Street Partnership BID Announces Appointment of James Mettham as Executive Director

New Neighbor: Deciem

Build The Block - 13th Precinct

New Neighbor: Zola

New Neighbor: TrainStation NYC

Valentine's Day Gift Guide

New Neighbor: ROLLN

Valentine's Day Restaurant Guide in Flatiron

January News Roundup

Where to Watch the Big Game

Car Free Earth Day

New Neighbor: Memo Shish Kebab

28th Street 6 Train Station Re-opens!

Flatiron Foodies: wagamama's Chicken Teriyaki Donburi

Flatiron Public Plazas & Worth Square Workshop

Community Survey 2018 Results

Flatiron Plaza Food & Beverage Kiosk RFPs

Happy in Flatiron during the "23 Days of Cheer" 2018

Eat Healthier in Flatiron

January Joiner: Get Fit in 2019