Nov 28, 2017

November News Roundup

It's getting colder outside but the Flatiron District continues to stay hot with media attention highlighting restaurants and bars, health and wellness businesses, and neighborhood events. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • After opening at 16 West 22nd Street in June, Korean-American steakhouse Cote has continued to receive positive critical acclaim. In a recent review, New York Times food critic Pete Wells called Cote’s beef, “in all likelihood the best at any Korean barbecue place in New York City.” In other restaurant news, Baita, Eataly’s alpine-themed pop-up restaurant, reopened on November 2nd (via AM New York).
  • November was another exciting month for the BID with our holiday launch party and the unveiling of Future Expansion’s Flatiron Reflection on the Flatiron North Public Plaza on Monday, November 20th. Flatiron Reflection was the winner of the annual Holiday Design Competition and will remain on view through the holidays as part of the BID’s annual “23 Days of Flatiron Cheer” programming (via Town & Village and Manhattan Digest). For more information on “23 Days of Flatiron Cheer”, click here.
  • In addition to the unveiling of Flatiron Reflection, the Flatiron District hosted several other noteworthy events throughout the month. In nearby Madison Square Park, our friends at the Madison Square Park Conservancy unveiled Whiteout by artist Erwin Redl. The installation is comprised of hundreds of twinkling LED lights in the Park’s central Oval Lawn (via TimeOut New York). On Veterans Day, tens of thousands of people lined up along Fifth Avenue in the Flatiron District to honor our nation’s veterans as part of the city’s annual Veterans Day ceremony and parade (via CBS New York).

Image of Flatiron Reflection and Holiday Launch Party

Oct 24, 2017

October News Roundup

The Flatiron District was as busy as ever in October. Noteworthy restaurants and bars received media attention, new tenants moved to the district, and Flatiron-based companies announced plans to lease additional office space in the district. Stay up-to-date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights, and be sure to get your tickets for Celebrate Flatiron Partnerships.

  • Iconic neighborhood restaurant Eleven Madison Park reopened its doors in the Flatiron District earlier this month after a months-long renovation. The revamped restaurant from co-owners Daniel Humm and Will Guidara features a redesigned interior, a new streamlined tasting menu, and an overhauled cocktail program (via Vogue). Even the clothing at Eleven Madison Park received an update, as Flatiron-based designer Todd Snyder created new custom suits for the restaurant’s servers (via GQ).
  • Eleven Madison Park wasn’t the only district business that made headlines this month, as The NoMad was named the best bar in North America on this year’s ranking of “The World’s 50 Best Bars” (via Eater NY). Also new in October, Parisian-inspired Doux Supperclub opened its doors at 59 West 21st Street. Doux features a café and bar, as well as a larger lounge space (via Gothamist).
  • New tenants continued to seek out Flatiron District office space in October. Coworking space provider Knotel announced that they signed a 10-year, 25,000 s/f lease at 55 West 21st Street (via Commercial Observer), while Scotland-based premium liquor company, Edrington Americas, signed a 10-year, 25,390 s/f lease at 27 West 23rd Street (via The New York Post).
  • In other real estate news, a number of companies already based in the Flatiron District announced plans to expand and lease additional office space in the neighborhood. Notable October signings included media company theSkimm moving to an expanded 22,000 s/f office at 50 West 23rd Street (via Commercial Observer) and online published BDG Media leasing an additional 17,000 s/f at 315 Park Avenue South (via Real Estate Weekly).

Image via Eleven Madison Park

Sep 26, 2017

September News Roundup

September was another busy month in the Flatiron District with media attention focusing on restaurants, commercial and retail real estate transactions, and the BID’s own events and reports. Stay up to date with the latest Flatiron District news with the BID’s monthly roundup of notable highlights.

  • September saw several new additions to the neighborhood’s vibrant food scene. Greek steakhouse Merakia debuted at 5 West 21st Street (via Gothamist), while Chinatown poke restaurant Chikarashi opened its second NYC outpost at 1158 Broadway (via Eater NY). After opening at 16 West 22nd Street in June, Korean-American steakhouse Cote has continued to receive positive critical acclaim. In a recent three-star review from Eater NY, Cote was dubbed “one of the city’s most exhilarating places to eat beef.”
  • With institutions like the Center for Book Arts and the National Museum of Mathematics (MoMath), the Flatiron District is already an NYC destination for those looking for unique educational and cultural experiences. Earlier this month, Fotografiska, a Swedish center for contemporary photography, announced that it will be opening a photography museum in the Flatiron District at 281 Park Avenue South. The museum will be Fotografiska’s first U.S. location and will include a restaurant and café (via Real Estate Weekly).
  • In other real estate news, the Flatiron BID released its seventh annual Flatiron: Where Then Meets Now report. This year’s report subtitled, “Resilient Retail in the Flatiron District”, highlights recent real estate trends, as well as the continued strength of the district’s retail sector amid challenging market conditions (via Real Estate Weekly). To download the full report, click here.
  • On September 12th, the BID and Baruch College welcomed nearly 100 small business owners and employees to the 2017 Business Assistance Forum. Titled “The Launch. The Buzz. The Buy-in.”, this year’s event focused on entrepreneurship and included a panel discussion and four concurrent workshops on launching a business, building a team, choosing between co-working and traditional office space, and digital marketing (via City Limits).

Image of Cote via Eater NY

Sep 19, 2017

Resilient Retail in the Flatiron District

Yesterday, the Flatiron BID released its seventh annual Flatiron: Where Then Meets Now report. Subtitled "Resilient Retail in the Flatiron District," this year's report describes the vital statistics of the district in 2017 and highlights the strength of the district's retail sector. The report is among a suite of publications from the BID that focuses on the real estate market in the neighborhood.

“As this report clearly demonstrates, Flatiron is a dynamic neighborhood with an irresistible mix of commercial and residential sectors,” said Jennifer Brown, the Flatiron/23rd Street Partnership’s Executive Director. “We are excited to report that the retail landscape in the Flatiron District continues to thrive, and a wide variety of innovative retailers are continuing to set up shop in the neighborhood.”

The BID boundaries cover about 21.6 million square feet of commercial space and house approximately 4,200 commercial tenants and 570 ground-floor businesses. Flatiron's retail sector has continued to thrive over the past year. One sign of the neighborhood's continued growth is that retailers are increasingly deciding to make their New York City debut in Flatiron. In 2017, British lifestyle brand The White Company and kitchen and bath manufacturer KOHLER each opened flagship stores in the district.

Other retailers, seeking new ways to engage customers, have opened innovative concept stores in Flatiron, following the lead of neighborhood destination Eataly, a pioneer in experiential retail that opened in 2010. In late 2016 menswear brand Todd Snyder and Fujifilm's Wonder Photo Shop each opened experiential stores in the district.

To download the full report, click here

Aug 22, 2017

August News Roundup

Summer might be coming to an end, but the Flatiron District was  busy as ever in August with media attention highlighting neighborhood restaurants, the debut of the Shared Street design on Broadway, and new commercial tenants. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights.

  • Popular tourist attractions can scare away locals, but Eataly and Shake Shack, were identified as locations that live up to the excitement and are worth the visit whether you are from the area or just visiting (via Eater New York). A sought after summer drink, spritzes increased in popularity, including one offered up by Italienne (via TimeOut New York). The Flatiron District received a special shout out for its growing healthy, fast-casual restaurant scene that includes that likes of coveted restaurants such as SweetgreenDr SmoodCha Cha Matcha, and Inday to name just a few (via AM New York). 
  • Earlier this month, the district debuted its Shared Street redesign on Broadway to increase pedestrian and cyclist safety, which is "the first time a New York City street has been reconfigured this way on a permanent, full-time basis" (via Gothamist). In other neighborhood news, Madison Square Park announced a Winter Whiteout Installation coming this November, which will display a small blizzard made up of hundreds of LED white spheres (via The Art Newspaper).
  • Throngs of neighborhood residents and office workers took time out of their busy schedules on August 21st to catch a glimpse of the eclipse. Business Insider was on hand to capture the scene in the Flatiron District.
  • Several new companies are taking advantage of the Flatiron District's prime office real estate. Knotel, a start-up office provider signed a 10-year deal this month as they expand to accommodate increasing customer demand (via Commercial Observer). MQS Management is moving its location from 26th Street over to the Rudin Family's 41 Madison, " one of the Flatiron District’s most heavily-trafficked corridors" (via Real Estate Weekly). 
Aug 21, 2017

Flatiron is a College Town

Top Ranked Baruch College & Touro College Bring an Influx of Fall Students

Not many think of Manhattan as a college town, but a college town vibe may come to mind when you think of Greenwich Village and Morningside Heights. Well, add the Flatiron District to that list. In addition to its 40-plus wellness studios, unbelievable array of casual and fine dining, and reputation as NYC’s Tech epicenter, Flatiron is home to thousands of college students attending Baruch College (CUNY) and Touro College. This summer, both schools received coveted spots on MONEY Magazine’s 2017-18 Best Colleges list.

At the front of the pack, Baruch College was named the #1 “Best Public College” in the country and ranked #2 on MONEY’s “Best Colleges for Your Money”. Baruch’s ability to boast successful alumni coupled with low levels of student debt, and a high rate of social mobility, landed the institution MONEY’s highest rankings. Over 18,000 students from 164 countries, 40% of which are first-generation college students, attend Baruch. The hard work of 500 full-time faculty members and over 700 administrative and personnel professionals allows Baruch to achieve these accolades. Adding to Baruch’s appeal? The Arts. The Baruch Performing Arts Center is home to theater, dance, and literary productions, and the Sidney Mishkin Gallery routinely showcases museum-quality traveling exhibits in addition to its permanent collection of over 300 artworks from the 20th Century. Both students and Flatiron neighbors are able to take advantage of the cultural enrichment the school offers.

Not to be outdone, Touro College earned the title of MONEY’s #1 “Value-Added All-Star”. This list awards schools that best help students achieve significant upward mobility, looking specifically at graduation rates, student loan repayment rates, and alumni earnings for a given student population. Touro, founded in 1971 with a mission to provide a stellar education to the Jewish community, is the youngest school included on Money Magazine’s list. Touro College’s student body is increasingly diverse, with enrollment bringing 10,000 students into the Flatiron District. The school also boasts more than 200 full-time professors and academics on its faculty. Touro’s Graduate School of Jewish Studies, School of Health Sciences, New York School of Career and Applied Sciences (NYSCAS), Graduate School of Education, and Graduate School of Social Work offer exceptional opportunities for working professionals.

The common thread between these Flatiron institutions: the best bang for your buck. 2016 college graduates averaged $37,172 in student loan debt (via Student Debt Hero). Graduates from both Baruch College and Touro College enter the workforce owing considerably less ($8,500 on average at Baruch, $10,849 at Touro) and, helped by ready access to incredible internship and work experience opportunities in New York City, within five years, earn on average roughly $50,000 per year.

In the coming weeks, as the neighborhood prepares for fall, expect an influx of freshmen, upper classmen, and graduate students returning to their college town, the Flatiron District, ready to hit the books. And thanks to the education they’re receiving at either Baruch or Touro College, we know they are set up for success.

Image Courtesy of Money Magazine

Aug 1, 2017

July News Roundup

The Flatiron District brought the heat in July (pun intended). Noteworthy restaurants received critical acclaim, businesses celebrated big milestones, and commercial office space launched renovations. Stay up-do-date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights and be sure to check out the final two weeks of our 2017 Flatiron Summer Series.

  • Several of the district's restaurants received praise for their innovative food and drink. Cosme's brunch was described as "delicious, quite comforting, and sublime" (via IJustWantToEat) and its most talked about dessert, the Corn Husk Meringue, "composes the perfect bite" and is worthy of a spot on your Instagram page, and Cote's upscale Korean Barbeque was featured on the list of trendy spots that won't ruin your diet (via New York Post). The bar at Hill Country Barbeque Market was listed as one of New York City's greatest happy hour deals (via Eater NY). The district is also excited to welcome Zucker's Bagels & Smoked Fish to the neighborhood, where they will soon open their largest location to date (via Forward).
  • Businesses in the district celebrated big milestones this month. Fujifilm's experiential brick and mortar store, The Wonder Photo Shop, commemorated serving over 80,000 guests (via Digital Trends) in its first year and WeWork was selected as one of the top five co-working spaces in the world (via Wall Street Journal). Cheddar expanded its business news broadcasting to live segments from the Hamptons every Friday this summer (via Guest of a Guest), and opened a West Coast studio in Los Angeles (via Hollywood Reporter). Finally, Flywheel Sports! announced a partnership with Truly, a spiked sparkling water, with four weeks of 'Cycle and Sip' summer classes (via PR Newswire). 
  • The digital media outlet, Quartz, has a newly redesigned office space by Desai Chia Architecture at its Manhattan headquarters located within the district (via DeZeen). The Skimm recently gave a grand tour of their headquarters, also located in the district, as they celebrated their fifth anniversary (via Business Insider).
  • Local events were a hit in July. The Museum of Broken Relationships pop-up located in the Flatiron North Public Plaza garnered massive buzz for Bravo TV's new show A Night With My Ex (via Time Out). Madison Square Park launched their Summer Concert Series this month providing free outdoor concerts each Wednesday through August 16 (via Murph Guide). 

Image of Cosme via A Life Worth Eating 


Jun 26, 2017

2017 Fourth of July Holiday Guide

Celebrating Independence Day in New York City is a one-of-a-kind experience, but don't wait until the last minute to finalize your plans. Whether you want to be dazzled by the Macy's Fourth of July fireworks display or opt for a relaxing picnic in Madison Square Park, the Flatiron District has you covered for an unforgettable Fourth of July.

Where to Watch Fireworks

Macy’s 41st Annual Fourth of July Fireworks show is offering its largest display in more than a decade along the East River this year. The 25-minute light show kicks off at 9:25 p.m. as fireworks will be launched from five barges in the East River between 24th and 41st Streets. 

Here in Flatiron, 230 FIFTH is hosting a July 4th BBQ on its rooftop beginning at 12:00 p.m. The $20 cover charge includes one drink from 7:00 p.m. to 10:00 p.m. Please call the venue directly (212-725-4300) for more information.

Where to Experience a Beach in the City

Eataly’s seaside restaurant, SABBIA, features delicious Italian coastal fare like Island Creek Oysters, swordfish, and Prosciutto Cotto, as well as an impressive list of refreshing summer wine, cocktails, and beer. 

Where to Host a Picnic

Escape the summer heat in the shade of the beautiful trees and gardens of Madison Square Park. Bring your own picnic or treat yourself to all-American burgers, fries, and shakes at the original Shake Shack. While there, be sure to check out the three large sculptures of painted wood and prismatic glass on view as a part of the Prismatic Park exhibition brought to you by our friends at the Madison Square Park Conservancy.

ilili BOX, located in the Flatiron North Public Plaza at the intersection of Broadway and Fifth Avenue between 23rd and 24th Streets, serves a variety of Mediterranean inspired sandwiches, wraps, and sides. On the Flatiron South Public Plaza along Broadway between 22nd and 23rd Streets, Flatiron Green Café offers a wide selection of wraps, paninis, salads, and fresh juices.

For dessert, satisfy your sweet tooth with a patriotic American Flag cupcake pack at Baked by Melissa at their Flatiron location at 111 East 23rd Street.

Where to Shop Before Your Weekend Beach Getaway

Headed to the beach or the pool for the long holiday weekend? Check out the latest swimwear at Athleta Flatiron at 126 Fifth Avenue, Club Monaco at 160 Fifth Avenue, and Sweaty Betty at 168 Fifth Avenue.

How to Get Around

Visit the MTA's website to help plan your transportation over the July 4th holiday weekend, or hop on one of the 564 Citi Bikes in and around the Flatiron District.

Image from ABC News

Jun 26, 2017

June News Roundup

Summer has finally arrived, and June was a busy month for the Flatiron District, as media highlights include exciting food opportunities and new business expansion. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights. Be sure to check out our 2017 Flatiron Summer Series events that kicked-off this month.

  • Several new restaurants opened in the neighborhood this month. &pizza's district location on West 28th Street opened its doors offering a casual pizza spot with a Chipotle-style concept (via Buzzfeed). The district also welcomed Korean barbecue steakhouse Cote, where guests are greeted with tabletop grills at this upscale joint (via New York Times)
  • The technological and financial news of Cheddar will be expanding its programming thanks to their recent partnership with Fusion TV (via Media Post). Flatiron Health has announced a collaboration with the National Cancer Institute to use real-world data in the development of clinical trial design and prospective research studies (via Business Wire). 
  • Commercial real estate in the Flatiron District is continuing to hold strong. Research technology provider Remesh opened its headquarters (via Mar Tech Series) and Trialspark, a healthcare tech company, signed a lease at 45 West 25th Street citing, "the unique design-build program that allows the tenant to build out their ideal workspace in a loft-style space boasting the tech-friendly amenities tenants of this caliber desire" is what persuaded the deal (via The Real Deal)
  • The Madison Square Park Conservancy announced its plan to create a new park entrance on 24th Street to highlight the park's monument commemorating veterans (via Town & Village). Madison Square Park also began its Prismatic Park public art series with several sculptures that can serve as stages for workshops and performances by choreographers, dancers, musicians, and poets now through October 8, 2017 (via Time Out). 




2017 Archive

The Evolution of 212 Fifth Avenue

Flatiron District Holiday Gift Guide

Flatiron District Holiday Dining Guide

Flatiron Foodies: Natural Gourmet Institute's Butternut Squash Tart with Pecan Crust

New Neighbor: Bulletin Mini Mall Pop-up

Get to know Sony Square NYC

Flatiron Foodies: Cosme's Honey Nut Tamal

November News Roundup

New Neighbor: Chikarashi

New Neighbor: Doux Supperclub

Flatiron Foodies: ilili's Baked Moussaka Eggplant

#ShopSmall Saturday, November 25th for Flatiron Discounts & Prizes!

Flatiron Reflection Unveiled at Holiday Launch Party

Flatiron Foodies: Black Barn's Curried Cauliflower Steak

New Neighbor: Bazar Tapas Bar & Restaurant

Flatiron District Thanksgiving Dining Guide

New Neighbor: Blu Dot

Flatiron Partnership and Van Alen Institute Announce Winning Holiday Installation Design: Flatiron Reflection

New Neighbor: Thursday Boot Company

October News Roundup

New Neighbor: New York Laser Loft

Fall 2017 Intersections Speaker Series Recap

New Neighbor: Merakia: Greek MountainThief Spithouse + Steak

September News Roundup

Resilient Retail in the Flatiron District

2017 Business Assistance Forum Recap

New Neighbor: Pottery Barn Flagship

New Neighbor: Hidden City Event Loft

Fall Event Lineup

August News Roundup

Flatiron is a College Town

Flatiron Summer Series Recap

Flatiron Shared Street Ribbon Cutting

New Neighbor: Cote

July News Roundup

Flatiron BID Issues RFP for Holiday Event Management Team

NYC Restaurant Week Returns with 18 Participating Flatiron District Restaurants

New Neighbor: KOHLER Experience Center

New Neighbor: The White Company

New Neighbor: CAVA

New Neighbor: &pizza

2017 Fourth of July Holiday Guide

June News Roundup

New Neighbor: The Pho

Annual Meeting Recap: Celebrating 11 Years, and Looking Ahead

Hanging Flower Baskets Return to the Flatiron District

Father's Day in the Flatiron District

Exercise on the Flatiron Public Plaza This Summer on Wellness Wednesdays (June 21-August 9)

Mark Your Calendars for This Year's Tech Tuesday Line-Up (June 20-August 8)

Announcing the 2017 Summer Series Throwback Thursday Line-Up

May News Roundup

Announcing the 2017 Flatiron Summer Series: June 20th – August 10th

Memorial Day Holiday Guide

Volunteers Needed for Broadway Vacancy Survey

New Neighbor: GRK Fresh

New Neighbor: Dr Smood

Mother's Day Flatiron Gifts Guide

Mother's Day Flatiron Restaurant Guide

New Neighbor: Made Nice

Speaker Series Recap: Access to Capital for Small Businesses

New Neighbor: Peter Manning NYC

Dining Options Expand in the Flatiron District

April News Roundup

New Neighbor: BONMi

Flatiron Flâneur

New Neighbor: Yo! Sushi

New Neighbor: Fields Good Chicken

Your Guide to Easter in the Flatiron District

Flatiron Green Cafe and ilili BOX Open for the Season

New Neighbor: Patisserie Chanson

New Neighbor: WANT Apothecary

Coworking Spaces Flourish in the Flatiron District

March News Roundup

City Lights Comes to the Flatiron District

Public Improvement Projects in the District

Destination Midtown App Launches

New Neighbor: ROKI Le Izakaya

New Neighbor: sundays nail studio

Celebrate Pi Day (3.14) in the Flatiron District

New Neighbor: Made Man Barbershop

Museum of Public Relations Celebrates Women’s History Month

Vote for One Book, One New York

February News Roundup

New Neighbor: Salon Cecilia

A President's Day Weekend Staycation in the Flatiron District

Baruch College Ranks #1 in Social Mobility

Valentine's Day Neighborhood Guide

Flatiron District Super Bowl Guide

Valentine's Day Dining in the Flatiron District

January News Roundup

New Neighbor: Modrn Sanctuary

2016 Flatiron BID Community Survey Results

2-for-1 NYC Broadway Tickets Now On Sale

NYC Restaurant Week Winter 2017

New Neighbor: VERTS

Volunteer for HOPE 2017

January Joiner: Get Fit in Flatiron

New Neighbor: Equinox Gramercy

December News Roundup