Apr 1, 2019

Gift Bag Program Launch - Promote Your Business

The Flatiron Partnership is planning for upcoming community events, and we are excited to announce our new gift bag program.  

This year we plan to utilize gift bags at neighborhood events as an opportunity to showcase local businesses and promote them to our event attendees, which are generally the target audience for Flatiron businesses: neighborhood residents, office workers, shoppers, visitors, property owners, business owners, and various stakeholders. The gift bags are meant to serve as a chance to build awareness of your brand and store location and connect you with a core demographic group.

Event Opportunities:

  • Annual Meeting: Tuesday, June 4th at Grey Group, 200 Fifth Avenue – year-in-review community meeting followed by a cocktail reception (200 attendees)
  • Wellness Wednesday: Eight Wednesdays of free fitness classes in the Flatiron Public Plazas over the summer (260 attendees)
  • Celebrate Flatiron Partnerships: community networking event in the fall (200 attendees)

Note: You can choose to participate in as many as all events, and as few as one.

What types of gift bag marketing items are most successful? 

The most successful gift bag contributions are physical items that truly feel like a "gift" and will get the recipeint excited about in your brand or business. It's time to show off what you do best!

Examples include: individually wrapped food or beverages, sample size beauty products, other free samples, and branded/promotional items like notebooks, waterbottles, etc. You can include a coupon or voucher in addition to the physical item if this is of interest.

Interested? Contact us at info@flatirondistrict.nyc

  1. Select your events. (As many or as few as you like.)
  2. Tell us what item you would like to gift and the quantity you are able to provide  
  3. We will coordinate the pick-up and storage of the items

We are excited to bring this valuable opportunity to businesses and look forward to collaborating with the neighborhood! 

Mar 27, 2019

Use Your Voice for Neighborhood Improvements

Help decide how your community should spend $1 million dollars during Participatory Budgeting (PBNYC) Vote Week from Saturday, March 30th through Sunday, April 7th. 
 
Give your input on over 10 projects to choose from to improve the neighborhood: 
  • Science Mobile Carts at P.S. 34
  • Gym Renovation at P.S. 188
  • Garbage Compactor Upgrades at Straus Houses
  • Playground Renovation at Lillian Wald Houses
  • Basketball Court at Jacob Riis Houses
  • Playground Renovation- Jacob Riis Housing
  • Garden Water Source at 6BC Botanical Garden
  • Iron Fence Installation at El Jardin del Pariso
  • Street Resurfacing
  • Countdown Clocks for M9, M14A and M14D
  • Lift Installation- P.S. 40
To see descriptions of each initiative and the 16 neighborhood locations where you can vote, click here.
 
 
Any resident of Council District 2 who is 11 years and older can vote regardless of citizenship status or voter registration. Not sure if you are a Council District 2 Resident? Check here.  
 
 
Mar 27, 2019

March News Roundup

As we usher in Spring, the Flatiron District is bustling with new life. News media attention highlighted the opening of game-changing medical practices, shout-outs for Flatiron chefs and restaurant debuts, and a hotel conversion along Fifth Avenue in-the-works. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Eataly Flatiron has transformed its rooftop restaurant into a sprawling garden for spring called SERRA FIORITA, Eataly Flatiron teamed up with Farm.One to create a hydroponic system on the roof that allows chefs to pluck fresh thyme and mint for the array of fresh cocktails and plates served (via Timeout New York). Fast-casual Mediterranean spot CAVA opened a second location in the Flatiron District located at 678 Sixth Avenue where you can enjoy build-your-own salads, grain bowls, and pitas (via Hoodline). On International Women’s Day, Chef Daniela Soto-Innes of Mexican restaurant Cosme (her first restaurant that she opened at the age of 23) was celebrated for International Women’s Day for her culinary successes including her James Beard Award win two years after opening and landing a spot on the World’s Best Restaurants List (via AM NY). International chains choosing NYC as an entry point into the United States is a new trend that is emerging, including the debut of Taiwanese fried chicken chain TKK Fried Chicken that partnered with Kung Fu Tea in Flatiron. Cedric Nicaise, Wine Director of Eleven Madison Park sat down for a “Day in the Life” feature at one of the world's best restaurants (via Wine Spectator). 
  • Several new businesses are slated to open in the neighborhood this spring, particularly within the wellness and fitness sector. Millennial-centric egg-freezing company, Kindbody announced that its second brick and mortar store is to come to Flatiron with its fertility clinics resembling boutiques (via Inc.). Tia Clinic a new gynecological practice “designed for women by women” comes from the founders of the care app Tia opened their physical extension in Flatiron this month at 30 East 23rd Street (AM NY). The founders of Tia Clinic aim to reimagine the gynecological patient experience claiming, "Whoever decided that asylum-like patient rooms, harsh white lights, and cheap paper gowns would foster the cornerstones of a place where females get their reproductive health examined was probably not a woman" (via Core 77). Rumble Fitness' first treading studio is opening in summer 2019 with the Rumble team citing, "We are excited to be launching Rumble Treading as we feel it is the perfect brand expansion and a perfect complement to Rumble Boxing" (via Cision PR Newswire). Meet the innovative mind who is behind some of the hottest hotels in New York City, including Flatiron's Freehand New York, Andrew Zobler CEO of hospitality company Sydell Group (via National Geographic). 
  • A hotel conversion is underway at 250 Fifth Avenue with the 23-story building including a cafe/restaurant, a library, an outdoor terrace and bar on the ninth floor, and two,15-foot deep outdoor rooftop bars on the northern and southern edges of the 23rd floor (via New York YIMBY). Playful office furniture provider Poppin has redesigned their new office headquarters in the Flatiron District bringing their “Work Happy” motto to life (via Design Milk). Luxury skyscrapers continue to fill up vacant units including the likes of 212 Fifth Avenue, a new boutique condominium between West 25th and 26th Streets overlooking Madison Square Park where a unit was purchased for $6.7 million (via The New York Times). 

 Photo of Tia Clinic via Kezi BanCore 77

Mar 26, 2019

Join Us! Spring Speaker Series

Join us! On April 24th, the Flatiron/23rd Street Partnership will host a Spring Speaker Series light breakfast event, Digital Marketing: How to Tell Your Story, which will highlight ways to leverage social media and digital marketing to help your business tell its story and build a community of loyal clients. The event will be held at ilili (236 Fifth Avenue).
 
Scott Kerr, Founder & President of Silvertone, a consultancy specializing in brand strategy, will give a presentation on branding and digital marketing. He will then be joined in conversation by Dara Mersky, Director of Marketing at WTHN, a Flatiron-based acupuncture and herb startup. Registration is now open!
Mar 20, 2019

Where to Watch the March College Basketball Tournament

Every March, the National College Basketball Tournaments are one of the most exciting sporting events of the year kicking off now through the championship game on April 8th. Get in the competitive spirit as you cheer on your favorite college teams at one of these Flatiron spots (see tournament's schedule here).

The 40/40 Club, 6 West 25th Street, 212-832-4040
Enjoy the games at this upscale American sports bar and lounge on one of its four extra large (165-inch) state-of-the-art video walls. 40/40 Club is opening early to cover tournament games. Dig into 40/40 Club's signature wings, nachos, and sliders while you're there. 

Bounce Sporting Club, 55 West 21st Street, 212-675-8007
This 4,000 square-foot sports lounge is packed with flat screens ideal for viewing the basketball tournament! Enjoy special guest DJs will and tasty twists on standard bar food to celebrate. 

The Churchill Tavern, 45 East 28th Street, 646-476-8419
Cheer on your bracket picks at this two-story tavern offering the best of British and local craft beer, and traditional English fare. Enjoy happy hour beer specials during the games.

Flatiron Hall, 38 West 26th Street, 646-790-3200 
Restaurant and beer cellar Flatiron Hall crafts unique beers and cocktails that will pair well tournament games streaming live on all its screens. 

Grey Bar and Restaurant, 43 West 26th Street, 212-532-2643
Catch all the basketball games surrounded by multiple televisions at this chic sports tavern offering elevated pub food with sophisticated drinks. 

The Globe, 158 East 23rd Street, (212) 477-6161
Old-school (since 1886) Irish pub The Globe invites you to enjoy the basketball tournament games with a wide selection of beers and spirits. Don't forget about The Globe's Happy Hour and $12 Burger & Beer Special available every day until 7 pm. 

Hill Country Barbecue Market, 20 West 26th Street, (212) 255-4544
Join Hill Country from Thursday, March 21st through Monday, April 8th for live streaming of the tournament games. Food and drink specials will be available during all of the games. Get in on the fun with Hill County's Bracket Challenge for a chance to win HIll Country gift cards! Sign-up here by March 21st. Who doesn’t love free brisket?!

Shorty's, 66 Madison Avenue, 212-725-3900
What better way to watch the game, than with a Philly Cheesesteak from Shorty's - touted as serving the most authentic in New York City. During all tournament games, Shorty's is serving pint and pitched specials featuring Sixpoint brewery beers, Hootie Hazy Pale Ale, and Alpenflo Lager.   

Photo of Shorty's. 

Mar 12, 2019

New Neighbor: Wine & Spirits Market

The Flatiron/23rd Street Partnership is excited to reintroduce Wine & Spirits Market to the Flatiron District! After 15 years on 23rd Street as Manor House Cellar, owner Lakshmi Massand decided it was time for a new location and brand to keep pace with the changing landscape of retail in the district. Reopening as Wine & Spirits Market, the well-stocked store has found its new home on the corner of Sixth Avenue and 21st Street.  

"In this new space, we still cater to our neighbors but now we see a lot more residents in the area as well as a new breed of workers," says Massand. "Many national corporations have head or main offices within walking distance. They all tell us what they want to see in the store and we try to meet their expectations. We love this neighborhood and want to stay here for a long time!"

Wine & Spirits Market carries a robust selection of conventional, organic and biodynamic wines and spirits from all over the world. Along with the change in location, the Market added to their collections and focused on competitive pricing. Also offered: free local delivery! 

Wine & Spirits Market is open Monday through Thursday 10 am - 11 pm, Friday - Saturdday 10 am - Midnight, and Sunday from noon - 8 pm. 

Wine & Spirits Market, 676 6th Avenue, (212) 206-7900

Mar 12, 2019

Celebrate St. Paddy's Day in Flatiron

Everyone's a little Irish on St. Patrick's Day! New York City is awaiting the annual St. Patrick's Day Parade this upcoming Saturday, March 16th, in celebration of St. Patrick's Day on March 17th. The parade claims to be the oldest (first held in 1762) and largest of its kind in the world (via NYC Go). Starting at 11 am, the parade marches uptown along Fifth Avenue from 44th Street, ending at 80th Street. Brace yourself for the sea of green this weekend and get in the spirit at some of these Flatiron spots. 

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300
Join 230 FIFTH for a Saint Patrick's Day brunch on Sunday, March 17th. Doors open at 10 am. 

Baked by Melissa111 East 23rd Street, between Park Avenue South and Lexington, (212) 842-0220
Grab a pack of St. Patrick's Day-themed mini-cupcakes such as the "Pot O' Gold" 25-pack that includes a new Spring flavor, Rainbow Cookie, Triple Chocolate Fudge, and the limited-edition St. Paddy's Day cupcake, Lucky Charm - stuffed with brownie batter and topped with gold sprinkles! This special edition flavor and variety pack are available through March 17th. 

Bounce Sporting Club55 West 21st Street, between Fifth and Sixth Avenues, (212) 675-8007
The spacious sports bar, Bounce, invites you to a night of St. Patrick Day fun this weekend with special guest DJs and drink specials. 

The Churchill Tavern, 45 East 28th Street, between Madison Avenue and Park Avenue South, (646) 476-8419
Step inside the festive Churchill Tavern for an enjoyable St. Patrick's Day celebration. The Churchill will be serving a Corned Beef sandwich on house-made Potato Bread (of course!) with sauerkraut and mustard all week long. Compliment your staple Irish sandwich with a glass of Irish Whiskey from The Churchill's wide selection.  

The Globe, 158 East 23rd Street, between Lexington Avenue and Third Avenue, (212) 477-6161
Old-school (since 1886) Irish pub The Globe invites you to St. Patrick's Day celebrations all week long.  During the week leading up to St. Patrick's Day, enjoy live Irish folk music from 8 pm to 11 pm Monday through Wednesday, a live DJ for "St. Pat's Nights" Thursday, Friday, and Saturday until 4 am, and watch the Ireland vs. Wales rugby match live on Saturday at 10:45 am. Also, enjoy Irish fare all week with specials on corned beef and cabbage, and Irish breakfast.        

John Doe Bar and Kitchen, 253 Fifth Avenue, between 28th and 29th Streets, (646) 882-4007
Celebrate Paddy's Day Weekend at John Doe with classic dishes like Corned Beef & Cabbage, Irish Breakfast, Boiled Ham with all the trimmings, Guinness Beef Stew and Shepherd's Pie. Enjoy a festive pint of Guinness and a shot of Jameson for $12, as well as live DJ performances.  

The Storehouse69 West 23rd Street, between Fifth and Sixth Avenues, (212)-243-8898
Have some St. Patrick's Day fun at Irish-style sports bar The Storehouse. To celebrate the big day, Irish dishes will be served including an all-day Irish breakfast, corned beef, classic Reuben sandwiches, and Sheperd's pie. The Storehouse has a wide variety of Irish beers including Smithwick's Ale, O'Hara's, and Guinness. For 'dessert', enjoy a glass of Jameson nitro cold brew coffee topped with Bailey's whipped creme. Special sporting games will be shown throughout the day, and The Storehouse will be giving away festive trinkets like necklaces, hats, and shirts. 

Flatiron District Businesses: Do you have a promotion that we're missing? Email us at info (at) flatirondistrict.nyc

Mar 12, 2019

New Executive Director, James Mettham, Joins the BID

Hello! 

This is my first week on the job as the new Executive Director of the Flatiron/23rd Street Partnership BID—and I could not be more excited to get to work. It is a privilege to lead an organization that I have admired for years, including during my tenure with the NYC Department of Small Business Services as both an Assistant Commissioner and as Executive Director of BID Program Management.

The Flatiron Partnership is a standard-bearer for BIDs across the city. Thanks in large part to the exemplary work of my predecessor, founding Executive Director Jennifer Brown, our staff, and our Board of Directors, today Flatiron is a thriving district that attracts people from all over the world to visit, work, live, and raise a family.

Throughout my career, I have been passionate about creating opportunities for New York businesses, guiding constructive public-private partnerships, and cultivating exceptional places and spaces for all New Yorkers. I plan to bring that same level of commitment and enthusiasm to my work here in Flatiron.

Looking ahead, one of our top priorities is the ongoing district expansion process: enlarging the BID’s footprint to the north to further encompass our growing NoMad neighborhood, and to the south to serve additional property owners, businesses, employees, residents, and visitors. We also continue to spearhead efforts to make permanent the popular Public Plazas that anchor many of our free, seasonal programs. And, of course, we continue to provide the quality services you have come to expect, to maintain a safe, vibrant, and beautiful district.

As a stakeholder in the neighborhood, we’re so appreciative of the support you provide for the work that we do. If your organization is interested in further investing in this critical work throughout the district, please consider participating in our sponsorship program, which you can learn more about here.

I also encourage you to make your voice heard. You can fill out our Flatiron BID Expansion Needs Assessment Survey here, and stay tuned to our communications channels—our newsletter, website, and social media—for details about upcoming public meetings.

I look forward to meeting as many of you as possible in the coming days and weeks. And, please save the date—Tuesday, June 4, 2019—for our 13th Annual Meeting. I hope to see you there.

Sincerely,

James Mettham Signature

James Mettham
Executive Director
Flatiron/23rd Street Partnership Business Improvement District

Feb 26, 2019

February News Roundup

The Flatiron District had plenty going on during the shortest month of the year with media attention highlighting praise for new Flatiron dining spots, the launch of a new fitness concept, and the unveiling of new building construction projects. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Celebrity Chef Emeril Lagasse launched a restaurant, Rodos, at 39 West 24th Street, with fellow restaurateur Yiannis Chatiris that's a blend of Greek and Cajan/Creole cuisine. It marks Emeril's first venture in New York City (via The Villager). The new combo restaurant of TKK Fried Chicken and Kung Fu Tea at 115 East 23rd Street was described as "one of the most interesting fast food franchises in town" by critic Robert Sietsema, who recommends a stop into the joint for the signature chicken, kwa kwa bao, and bubble tea selections (via Eater New York). New sushi spot ROLLN was featured in AlleyWatch where it was described to "redefine what high-quality sushi should cost and taste like" (via AlleyWatch). Dos Toros is reported to offer a new secret menu item exclusively available at the test kitchen in Flatiron located at 668 Sixth Avenue: Over-the-Top Nachos, available upon request to those in the know (via QSR Magazine). 
  • Equinox is expanding its portfolio with a treadmill-focused concept that's coming to Flatiron due to the growing popularity of running clubs as well as ClassPass data showing treadmills are the most in-demand workout option. The running fitness studio called Precision Run is slated to launch in the neighborhood in April 2019 (via PSFK). Wellness brands are said to be leveraging social media in savvy, notable ways including acupuncture studio, WTHN, whose co-founder stated, "Social media is a great platform to help educate consumers around the acupuncture experience, the benefits of acupuncture, and how they can incorporate it into their own routine.” (via AM New York)
  • SL Green recently publicized its plans to renovate their One Madison building, and several new renderings of the project designed by Kohn Pederson Fox have been released (via 6 sqft). Wilson Daniels Wholesale, an importer and distributor of French and Italian wines, signed a seven-year deal that will double its space at 19 West 24th Street (via Commercial Observer).
  • Flatiron was named as one of the New York City neighborhoods that singles born out-of-state gravitate to with the median rent for studios and one-bedrooms at $4,000 (via Curbed NY). The newly renovated 28th Street 6 Train Station was called "the most Instagrammable subway station in NYC" thanks to its colorful flower murals (via Gothamist). The Flatiron/23rd Street Partnership announced the appointment of their new Executive Director, James Mettham, who joins the BID from the Downtown Brooklyn Partnership (via Real Estate Weekly). 

Photo Credit: Equinox, Precision Running Lab 

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