Dec 5, 2017

New Neighbor: Bulletin Mini Mall Pop-up

The Flatiron/23rd Street Partnership couldn't be happier to welcome Bulletin's brand new pop up, Bulletin Mini Mall, to the Flatiron District for the holidays. The store is up and running now for all of your holiday shopping needs and will stick around until at least January 15th. We're hoping they like it so much they stick around for more. 

Bulletin's philosophy is a brand new approach to brick and mortar retail. The mission was to reinvent how stores work and make it easier for emerging brands and online-only retail to access physical retail space. With the internet, anyone can open an online store in just a few clicks, and they wanted to bring that ease and efficiency to traditional retail. So Bulletin built a platform that allows brands to share the cost of a real-life store. This spans startups, individual sellers, big brands, and tiny ones. The Bulletin team scours the internet to dig up their favorite brands and get their products on the shelf in just a few days.

"We decided to open our Bulletin Mini Mall pop-up shop in Flatiron, specifically, because we felt it was booming with great retail stores, young startups, and tourists. It's actually pretty difficult to find a neighborhood that has such high foot traffic spanning locals, visitors, and shoppers," says Co-Founder & COO, Ali Kriegsman. "We were really eager to connect with the young professionals in the neighborhood looking to holiday shop but also get in front of folks traversing Flatiron for Eataly, Fifth Avenue shopping, and the Union Square holiday market. It's been an ideal location to do a retail pop-up and we couldn't be more thrilled."

When it comes to the shopper, experience is the most important element of a Bulletin space. Building lounges and recruiting popular Instagram brands was an intentional way to connect with modern consumers. As part of the rent share model, any Bulletin brand can host unlimited events and activations in their respective space. This has become instrumental in driving foot traffic and also has allowed them to hone in on a people-based business. They believe retail spaces should be about bringing people together, not just selling a product.


Providing experiences facilitates community, both across the brands, and of course with the customers that attend and interact. It also helps Bulletin stay relevant and ties the Bulletin brand to a feeling of discovery. In an Instagram world where we’re feasting our eyes on new content 24/7, in-store events also provide a constant stream of new content. The stores are poised to become a gathering place for thriving internet communities making and sharing beautiful products that are now seeing the light of day.

In addition to the Bulletin Mini Mall holiday popup, there are currently two Bulletin spaces - one in SoHo and one in Williamsburg, with many more to come.

Bulletin Mini Mall is open Monday through Saturday 11 am - 8 pm, and Sunday 11 am to 7 pm.

Bulletin Mini Mall holiday popup, 927 Broadway, (212) 228-1625


Nov 28, 2017

New Neighbor: Chikarashi

The Flatiron/23rd Street Partnership is thrilled to welcome Chikarashi to the Flatiron District. Located in the NoMad area of the Flatiron Business Improvement District, Chikarashi has made a name for itself as one of the best poke restaurants in New York City. This is Chikarashi’s second location after debuting in Chinatown last year.

Chikarashi offers a contemporary perspective on Hawaiian poke, influenced by Japanese chirashi, with flourishes of Korean and Chinese flavors. At the helm of this refreshing fast-casual concept is Executive Chef Michael Jong Lim, who has previously worked at critically-acclaimed restaurants such as Neta, Masa, and Aldea.

The restaurant features a minimalist atmosphere of natural wood, with a counter that seats eight. Chikarashi serves thirteen signature bowls of poke, including the Sichuan Chili Salmon with Scottish salmon, Sichuan mayonnaise, furikake and katsuo panko and the Wasabi Mayo Tuna with bluefin tuna, wasabi mayo, shichimi, shoyu daikon and shoga.

Diners at Chikarashi can select from regular (3 oz. fish) or large (4 oz. fish) portions. Regular bowls start at $12.99 and large bowls start at $14.99.

Hours are Monday through Saturday from 11:30 am to 9 pm, and Sunday from 12 to 4 p.m.

Chikarashi, 1158 Broadway, corner of 27th Street, (917) 262-0623

Photo Credit: Chikarashi

Nov 13, 2017

New Neighbor: Bazar Tapas Bar & Restaurant

The Flatiron/23rd Street Partnership is excited about the addition of a new tapas hot spot in the Flatiron District. Bazar Tapas Bar and Restaurant is situated in the Nomad area of the district serving contemporary tapas.

Tapas are a variety of small, savory Spanish dishes, served as a snack with drinks, or with other tapas as a meal. Tapas may be cold (such as mixed olives and cheese) or hot (such as chopitos, which are battered, fried baby squid). In select bars in Spain, tapas have evolved into an entire, sophisticated cuisine unto itself. In Spain, patrons of tapas can order many different tapas and combine them to make a full meal. In some Central American countries, such snacks are known as bocas. In Mexico, similar dishes are called botanas.

Bazar Tapas Bar uses only the finest ingredients in its savory plates. The selections are derived from a variety of national cuisines, prepared for your specific palette. Enjoy them with a fine wine, or one of the many signature cocktails crafted by Bazar's skilled mixologists.

From the owners of Upper East Side fave Vella Wine Bar & Kitchen, and Midtown East mainstay La Cava, Bazar Tapas Bar & Restaurant joins a family of successful ventures pairing delicious food with wine & cocktails.

Bazar Tapas Bar & Restaurant is open 11:30 am - midnight Monday through Wednesday, 11:30 am - 1 am Thursday & Friday, 4 pm - 1 am Saturday, and 4 pm - midnight on Sunday.  

Bazar Tapas Bar & Restaurant, 31 West 26th Street, (212) 510-8155

 Photo Credit: Bazar Tapas Bar & Restaurant

Nov 1, 2017

New Neighbor: Blu Dot

The very first Blu Dot store opened in SoHo in 2008. Back then they had far fewer designs and did not need as much space to show off their home decor. Now nearly ten years later they have a lot more work to share, and the Flatiron/23rd Street Partnership is thrilled they decided to open their new modern furniture flagship store in the NoMad area of the Flatiron District.

"We are excited to elevate our retail presence with this flagship store in the Flatiron District, which we see as a burgeoning design district," says the Blu Dot team. 

Blu Dot began with friends Maurice Blanks and John Christakos, who discovered in college a shared passion for art, architecture, and design. After gradating, they searched for modern design to furnish their first homes, but the things they could afford they didn't like, and the things they liked they couldn't afford. They figured they weren't alone. So, along with friend Charlie Lazor, the three of them - two architects and a sculptor - started Blu Dot in 1997, with the goal to bring good design to as many people as possible.

Located at the corner of 28th and Madison, the new 12,000 square-foot store features a barrel-vaulted customer lounge and a dedicated trade and contract client work area. This new store will showcase Blu Dot's continued desire to elevate the in-store experience, as they are quick to reassure customers that they will still have Twizzlers, solid tunes, and great people to make sure that everyone who visits has fun.

The Blu Dot flagship is open to the public Monday through Saturday 9:30 am to 6:30 pm, and Sunday noon to 5:00 pm. 

Blu Dot, 79 Madison Avenue, (646) 863-0252

Oct 24, 2017

New Neighbor: Thursday Boot Company

The Flatiron/23rd Partnership is beyond pleased that the Flatiron District is home to the first ever Thursday Boot Company showroom. Predominantly an online retailer, the first brick and mortar Thursday Boots showroom found its Flatiron home on West 21st Street.

"I've lived in the area for almost seven years and am excited to have our corporate home in the district I call home," says Co-Founder Nolan Walsh. "Nothing is as inspiring as walking through Madison Square Park every day on the way to work. A central location with a vibrant community, we are so excited to call the Flatiron home. We're excited to keep meeting our neighbors and welcome you to stop by anytime!"

Thursday Boot Company was built out of boot frustration. Clunky work boots or delicate fashion boots? Cheap boots that fall apart after a few wears, or boots that were incredibly overpriced? The founders felt like these trade-offs were standard and expected when boot shopping. They started Thursday Boot Company to offer an alternative — high-quality boots at honest prices that could handle their busy lives in New York City.

Three years later, Thursday boots are worn in all 50 states and nearly 60 countries. What started as a "bootstrapped" passion project evolved into something truly special.

"Thursday is all about being ready for the unexpected. Officially a weekday, Thursday is also the unofficial start of the weekend. So no matter what you do for work, or where you go for fun, you can always stand confidently in your Thursdays. That is the mission behind every product we make. And yes, you can wear them Friday through Wednesday, too."

To experience Thursday Boots in person, swing by the new showroom in Flatiron. Whether you're looking for a new style or want to say hello, the team at Thursday Boots can help.

Thursday Boot Company showroom is open Monday through Friday 11am to 7pm, and Saturday 11am to 6pm. Closed on Sunday.

Thursday Boot Company, 48 West 21st Street, 6th Floor, (929) 352-1201

Oct 17, 2017

New Neighbor: New York Laser Loft

The Flatiron/23rd Street Partnership is happy to welcome New York Laser Loft to the neighborhood! New York Laser Loft is a boutique med spa located in the heart of the district. New York Laser Loft was founded by sisters Hannah & Shannon Sabas, pairing Hannah's years of med spa experience with Shannon's management and customer service expertise. Their goal is to give every client a unique, personal, and most importantly, effective treatment.

"We chose to be located in the Flatiron District because the neighborhood has so much good energy. We also love the fact that it's clean and has plenty of outdoor space, which is such a luxury in NYC," says Shannon. "It's also filled with young professionals, which is a perfect fit for our business where people can be in and out of a treatment on their lunch break...maybe even with time for some shopping or relaxing at the park."

New York Laser Loft is has a secret weapon. Not only is their equipment brand-spanking new, they are one of the very few med spas in NYC to use the Quanta Laser. Handmade in Italy, the Quanta laser is the most powerful, fast, and effective laser in the USA, and Hannah says their clients are already noticing the difference. The Sabas sisters don't believe in wasting time and money on ineffective treatments, and they're very confident that their clients will be more than happy with the results. New York Laser Loft hopes to exceed expectations by giving clients the safest, most effective treatments out there.

The med spa is open by appointment Monday through Friday 9 a.m. - 9:30 p.m.

New York Laser Loft, 1115 Broadway, 11th Floor, (646) 393-4364 

Sep 26, 2017

New Neighbor: Merakia: Greek MountainThief Spithouse + Steak

The Flatiron District is excited to be the home of Merakia: Greek MountainThief Spithouse + Steak. Owners Andreas and Renee Typaldos, along with managing partners Taryn Spivack and Andreas Kelemidis, opened Merakia on West 21st Street earlier this month.

Named for the Greek word to describe something with soul, creativity, and love, the restaurant celebrates a rustic style of cooking known in Greece as Psistaria (the P is silent) where meats are grilled or cooked on a spit.

Merakia was designed by interior designer Anna Neidermeyer in an urban-rustic fashion with blue tones, warm neutral colors, natural brick, antique mirrors, and a reclaimed wood floor. The bar features a marble slab top, custom lighting, and unique, hand-made fixtures. The front café includes doors onto the street to create an alfresco atmosphere, and lead into the bar, featuring a marble slab top and custom lighting, to booths with copper tabletops. A glass wine room flanks the open kitchen so guests can view the rotisserie and grill. Finally, in the back of the restaurant, there is a semi-separate dining room complete with a stone fireplace, tufted banquettes, white-washed brick, and custom coffered ceiling.

The menu, designed by Chef Tassos Ballas, is executed by an ensemble of Greek cooks. It is divided into sections, including: MountainThief Spit + Sigs which include Pork Kontosouvli (pork marinated for 24 hours in cholifero wine), Kleftico Karveli (lamb shank slow-cooked with herbs and baked in a round karveli bread), and spit-fire roasted potatoes; America America which includes hangar, porterhouse, bone-in ribeye, petit filet (“for a dainty thief”), lamb chops, and Mixed Grill, served with feta fries; (Not So) Small Plates for appetizers such as octopus, saganaki, and keftedes; and Dip-In which includes traditional Greek staples.

Pescatarians have a section on the menu called No Meat Tonight Please featuring grilled Wild Alaskan Salmon, Mediterranean Sea Bass, and Astakomakaronada, a traditional Greek pasta dish with slow-cooked lobster in tomato gravy. The Rabbit Food section of the menu is veggie-centric. 

Merakia’s dessert menu boasts a ‘Greek-ified’ cheesecake, chocolate soufflé with kaimaki ice cream, and avgofeta (a French toast-like dessert spread with merenda, peanut butter, peanuts, and Oreo crumble).

The restaurant is open Monday through Thursday 5 p.m.-10:30 p.m. and Friday and Saturday 5 p.m.-11 p.m. Closed on Sundays. 

Merakia, 5 West 21st Street, (212) 380-1950

Sep 5, 2017

New Neighbor: Pottery Barn Flagship

Our newest neighbor, Pottery Barn, is both a welcome addition to the neighborhood and a returning friend of the Flatiron. The Flatiron/23rd Street Partnership is delighted to welcome Pottery Barn back to the area of its very first store as the iconic brand unveils its new flagship in the Flatiron District.

Housed in a landmark building constructed in 1904, the store is located at 20th Street and Fifth Avenue. The beautifully preserved Beaux-Arts building boasts original columns and adorned ceiling accents, and reflects Pottery Barn’s new store concept. The store will feature exclusive products and services including Design Crew, a new design services initiative that will take any home design project from inspiration to reality.

When asked why Pottery Barn chose the Flatiron District, President Marta Benson explained, “The first Pottery Barn store opened in New York City and it’s exciting to come full circle by opening a flagship store in the city where it all began.”

The flagship will be the first store to introduce a new Pottery Barn design initiative, The Package Deal – Home in a Box, which offers an accessibly-priced, curated menu of furniture pieces that are the foundation to a well-designed bedroom or living room. Each season, the room offerings will vary as different products and pricing tiers are introduced, and customers will work closely with a Pottery Barn design specialist to select options within each package.

“The new store concept is designed to enhance the customer experience to create an inviting, relaxed environment that makes the process of decorating your home effortless and fun. We’re excited to invite customers to discover new collections, inspiring decorating ideas and talented design experts in our newly designed store,” said Benson.

The newly designed store will offer a carefully curated assortment of apartment-ready, multi-functional furniture as well as a complete range of Pottery Barn’s distinct design aesthetics. To make the shopping experience quick and easy, a wide assortment of products will be available for same-day pickup or expedited delivery. One-of-a-kind vintage finds hand-selected by Pottery Barn are available for purchase at the Flatiron location with new items continually being added. In-home installation services including room painting, drape installation, and gallery wall hanging are also available.

To mark the store opening, Pottery Barn has partnered with local artists to design exclusive products and local photographers to create original content that celebrates Pottery Barn against the backdrop of New York City where the company opened its first store in Chelsea in 1949. Three New York City-based photographers captured striking imagery featuring Pottery Barn items artistically situated in various neighborhoods throughout the city, representing each artist’s unique point of view. Content showcases work from dance photographer Omar Z. Robles (@omarzrobles), food and lifestyle photographer Chloe Crane-Leroux (@chloecleroux) and mixed media specialist Que Duong (@queduong).

Additionally, Pottery Barn has collaborated with Women Who Draw, a global open directory of female professional illustrators, to debut an exclusive line of art prints and linen tea towels inspired by iconic New York City landmarks and neighborhoods. Artwork will be featured from artists Jordan SondlerJunghwa ParkLauren Tamaki, and Lisk Feng. Linen tea towels will be available at all New York City Pottery Barn stores and the art prints can be found exclusively at the Flatiron location and online at A portion of proceeds from this partnership will benefit the artists and the Women Who Draw organization.

Pottery Barn's Flatiron Flagship is open Monday through Saturday from 10AM-8PM and Sunday from 11AM-6PM. You can also follow the Flatiron store on Instagram: @potterybarn_flatironnyc 

Pottery Barn, 12 West 20th Street 

Sep 5, 2017

New Neighbor: Hidden City Event Loft

Joining the already successful Hidden City Café & Catering, the Flatiron/23rd Street Partnership is pleased to welcome a brand new event space to the district, Hidden City Event Loft. Located on the corner of Lexington & 24th Street, the Loft boasts a view of the Chrysler Building and can accommodate up to 70 people.

“We love the area of the Flatiron District; it has welcomed us for almost two decades as restaurateurs. Now, we also want to be a part of the development, education, and future of our neighborhood,” says Catering Director Veronica Romero. “There are few spaces in the area to rent for educational or business meeting purposes. We saw an opportunity and the need for a space like Hidden City Loft. Plus, residents can also reserve the space for private parties.”

Veronica and her husband William both came to the United States as immigrants and met in New York City. They founded Hidden City Café in 2001 and started their American dream. Hidden City Café and Hidden City Catering continue to be committed to providing great service and comfort to their clients through food. Their philosophy, that food is not only a need but an experience, shines through from the moment it is prepared throughout the entire service. The Hidden City team works directly with their clients to provide them with the best service and product for their budget while emphasizing creativity.

2017 felt like the right time for the Hidden City brand to expand to include an event space of their own. Hidden City Event Loft can be booked for classes, workshops, reunions, parties, banquets, business meetings, fitness classes or any other event needs. The space features dark brown hardwood floors, new construction luxury finishes, and various options for seating and décor.

Hidden City Event Loft is now open and accepting event bookings.

Hidden City Event Loft, 136 East 24th Street, 2nd Floor, (212) 979-6161



2017 Archive

New Neighbor: Bulletin Mini Mall Pop-up

Get to know Sony Square NYC

Flatiron Foodies: Cosme's Honey Nut Tamal

November News Roundup

New Neighbor: Chikarashi

New Neighbor: Doux Supperclub

Flatiron Foodies: ilili's Baked Moussaka Eggplant

#ShopSmall Saturday, November 25th for Flatiron Discounts & Prizes!

Flatiron Reflection Unveiled at Holiday Launch Party

Flatiron Foodies: Black Barn's Curried Cauliflower Steak

New Neighbor: Bazar Tapas Bar & Restaurant

Flatiron District Thanksgiving Dining Guide

New Neighbor: Blu Dot

Flatiron Partnership and Van Alen Institute Announce Winning Holiday Installation Design: Flatiron Reflection

New Neighbor: Thursday Boot Company

October News Roundup

New Neighbor: New York Laser Loft

Fall 2017 Intersections Speaker Series Recap

New Neighbor: Merakia: Greek MountainThief Spithouse + Steak

September News Roundup

Resilient Retail in the Flatiron District

2017 Business Assistance Forum Recap

New Neighbor: Pottery Barn Flagship

New Neighbor: Hidden City Event Loft

Fall Event Lineup

August News Roundup

Flatiron is a College Town

Flatiron Summer Series Recap

Flatiron Shared Street Ribbon Cutting

New Neighbor: Cote

July News Roundup

Flatiron BID Issues RFP for Holiday Event Management Team

NYC Restaurant Week Returns with 18 Participating Flatiron District Restaurants

New Neighbor: KOHLER Experience Center

New Neighbor: The White Company

New Neighbor: CAVA

New Neighbor: &pizza

2017 Fourth of July Holiday Guide

June News Roundup

New Neighbor: The Pho

Annual Meeting Recap: Celebrating 11 Years, and Looking Ahead

Hanging Flower Baskets Return to the Flatiron District

Father's Day in the Flatiron District

Exercise on the Flatiron Public Plaza This Summer on Wellness Wednesdays (June 21-August 9)

Mark Your Calendars for This Year's Tech Tuesday Line-Up (June 20-August 8)

Announcing the 2017 Summer Series Throwback Thursday Line-Up

May News Roundup

Announcing the 2017 Flatiron Summer Series: June 20th – August 10th

Memorial Day Holiday Guide

Volunteers Needed for Broadway Vacancy Survey

New Neighbor: GRK Fresh

New Neighbor: Dr Smood

Mother's Day Flatiron Gifts Guide

Mother's Day Flatiron Restaurant Guide

New Neighbor: Made Nice

Speaker Series Recap: Access to Capital for Small Businesses

New Neighbor: Peter Manning NYC

Dining Options Expand in the Flatiron District

April News Roundup

New Neighbor: BONMi

Flatiron Flâneur

New Neighbor: Yo! Sushi

New Neighbor: Fields Good Chicken

Your Guide to Easter in the Flatiron District

Flatiron Green Cafe and ilili BOX Open for the Season

New Neighbor: Patisserie Chanson

New Neighbor: WANT Apothecary

Coworking Spaces Flourish in the Flatiron District

March News Roundup

City Lights Comes to the Flatiron District

Public Improvement Projects in the District

Destination Midtown App Launches

New Neighbor: ROKI Le Izakaya

New Neighbor: sundays nail studio

Celebrate Pi Day (3.14) in the Flatiron District

New Neighbor: Made Man Barbershop

Museum of Public Relations Celebrates Women’s History Month

Vote for One Book, One New York

February News Roundup

New Neighbor: Salon Cecilia

A President's Day Weekend Staycation in the Flatiron District

Baruch College Ranks #1 in Social Mobility

Valentine's Day Neighborhood Guide

Flatiron District Super Bowl Guide

Valentine's Day Dining in the Flatiron District

January News Roundup

New Neighbor: Modrn Sanctuary

2016 Flatiron BID Community Survey Results

2-for-1 NYC Broadway Tickets Now On Sale

NYC Restaurant Week Winter 2017

New Neighbor: VERTS

Volunteer for HOPE 2017

January Joiner: Get Fit in Flatiron

New Neighbor: Equinox Gramercy

December News Roundup