Jul 9, 2019

New Neighbor: Precision Run

The Flatiron/23rd Street Partnership is delighted to welcome Precision Run fitness studio, a method-driven treadmill class, to the district. Equinox, the global high-performance lifestyle leader, chose the Flatiron District to launch its first internal group fitness program into a stand-alone studio concept. 

"The Flatiron District is a bustling hub for innovation, specifically for fitness and wellness," says Director of Operations, James Gu."Equinox opened the first-ever Precision Run studio in the neighborhood to contribute to this ongoing innovation, offering a scientifically-backed running program for both runners and haters alike. Plus, our Equinox Flatiron club is right around the corner!" 

Precision Run was co-founded by Creative Director David Siik, who conceptualized a class that would optimize the variables of treadmill running, which include speed, incline, duration, and recovery, also known as the B.I.T.E. method. Precision Run has created an entirely new category of running, and it has inspired a new generation of first-time runners with its foundational approach to rapid progress and results. Precision Run is an indoor running experience on a mission to redefine how you think about treadmill running. 


Inside the studio at 12 West 21st Street, 34 propriety Woodway treadmills with Walnut hardwood and steel accents line the room from wall to wall. With technical features that enable a fully integrated user experience, Precision Run seeks to have the smartest and sleekest treadmill in the industry. As for the dashboard, it presents a smooth, user-friendly interval training screen that encourages every individual to find his or her "Perfect Personal Record". On the dashboard, runners can select a one-tap recovery button while the Smart Keys learn every new interval speed and auto-populates them onto runner's screens to that they always see their Last Speed. The goal is to revolutionize the way a treadmill changes pace from sprint to recovery by creating the fastest rate of deceleration through the Woodway treadmill. 

Additionally, the experiential element of the studio is not one to be forgotten. To further connect runners to the class and enhance performance, Precision Run creates a specific assortment of music that focuses and inspires runners and sensory lighting to coincide with the runner's force and heart rate. Breathe deep while you're in the studio to enjoy oxygen-enriched air to give your lungs a little kick. Precision Run's commitment to beautiful spaces extends to its sleek locker rooms that are stocked with Ursa Major products and equipped with lockers that can charge your phone. 

The Precision Run studio also offers a Hydro Bar equipped with performance and recovery enhancing blends and an open recovery lounge area to connect with the Precision Run community before and after class. The lounge is also fully stocked with Hyperice cooldown tools to assist in the post-run recovery. 

Precision Run is a studio, an interval training method, and a 50-minute class that engages intervals to balance speed, incline, duration, and recovery. Precision Run is tailored to each individual's level with the first 2-3 minutes of the class consisting of a self-led digital experience to find your Personal Record, the fastest speed you can maintain for 1 minute. All of the speeds in class will be based on this number, and the class includes a warmup, cool down, and recovery intervals of walking or jogging. 

Classes are available for purchase in quantities from 1 run to packages of 30, and an Equinox membership is not required. Classes are offered 7 days a week with class times and instructors vary throughout the week. Tread booking opens exactly 7 days prior to class. Check out the full schedule here.

Precision Run, 12 West 21st Street, between Fifth Avenue and Sixth Avenue, (212) 328-9095

 Photo Credit: Precision Run and @ajrobach





Jul 3, 2019

New Neighbor: Poster House

The Flatiron/23rd Street Partnership is excited to welcome Poster House, the first museum dedicated to posters in the United States, to the District. Poster House's mission is to showcase posters from all over the world, from their origins in the 1860s to present day use. The museum will host exhibitions and events surrounding the history, design, and cultural context of posters. 

"The Flatiron District is ideal for Poster House because this is a community of designers, fabricators, tech professionals, and art appreciators--a perfect audience for Poster House," says Museum Director, Julia Knight. "We love being in the center of the city, right in the mix of daily life, since that's what posters speak to. This is a vibrant corridor between Flatiron and Chelsea, and we have been pulling people off the street who have been watching our progress for months!"

Designing Through The Wall: Cyan in the 1990s

Posters explore mass communication and persuasion, the intersection of art and commerce, and the public domain. From the Industrial Revolution to now, posters have been utilized to reflect and shape societal trends as they compete for public attention and interest. Designed to persuade and inform the public, the viewer experiences a combination of image and text. 

Poster House derives its mission from the origin of the medium, aiming to entertain and educate its audiences. As the very first museum in the United States dedicated to the global history of posters, Poster House will host exhibition galleries for temporary shows, educational programming for schools and families, and a living archive of contemporary posters. Inside Poster House's 15,000 square foot, two-level space, there are 3 gallery spaces, an Education Workshop, a permanent Kid's Exhibit, a photo booth, a design game, a cafe, and a gift shop. 

Interactive Kids Exhibition

Poster House has a three-step curatorial approach designed to fulfill the goals of its mission. First, to demonstrate the medium's depth, Poster House will be exhibiting posters from a global perspective including all time-frames and all countries or regions. Second, Poster House will utilize exhibition design to visually call attention to important details of the work. Third, Poster House will develop exhibitions that celebrate familiar posters as well as present new subjects for consideration.

Poster House will feature temporary rotating exhibitions, with a mandate to feature at least 1 non-western and 1 female-focused exhibition every season. While Poster House does have a permanent collection of over 7,000 posters, it is not on view in the museum. However, Poster House collects for upcoming programming as well as for their Living Archive that houses contemporary poster campaigns from more than 115 countries.

There are two temporary exhibits currently on display at Poster House. The first, Alphonse Mucha: Art Nouveau/Nouvelle Femme, is located in the main gallery space and focuses on one of the most famous poster artists of all time. The second, Designing Through The Wall: Cyan in the 1990s, is the opening "Jewel Box" exhibition and will show the early work of the East German design group. The permanent interactive installations are the Photo Booth, Design Game, Digital Poster Wall, and Kids Exhibition. 

Poster House is open 11 am - 6 pm every day except Tuesday when they are closed to the public. 

Admission is $12 per adult, $8 per student or senior, and free admission for kids 18 and under. (Admission is $8 for individuals with disabilities, including free admission for 1 accompanying care partner.)

Poster House, 119 West 23rd Street, between 6th Avenue and 7th Avenue, (917) 722-2439

 Photo Credit: Stephanie Powell 




Jun 13, 2019

New Neighbor: Ralph's Coffee

The Flatiron/23rd Street Partnership is excited to welcome the timeless American spirit of the Polo Ralph Lauren brand with a fresh atmosphere and the rich, flavorful blend from La Colombe Coffee Roasters that is Ralph's Coffee. Ralph's Coffee represents the Flatiron experience by showcasing the convergence of style, flavor, and authenticity.

From the Ralph's Team: "The Flatiron District is an iconic New York neighborhood. The bustling energy of lower Fifth Avenue is a perfect complement to the fresh and authentic spirit of Ralph’s Coffee and an ideal location for the brand’s first-ever freestanding outpost."

Ralph's Coffee has locations globally, including shops within flagship stores in Tokyo, Hong Kong, and on the Upper East Side, but the first-ever freestanding Ralph's Coffee Shop recently debuted in the Flatiron District. Ralph Lauren is continuing to engage consumers with experiential and unique expressions of the brand through the hospitality portfolio. "The smell of freshly brewed coffee evokes so many memories for me. Mostly of time spent with friends and family; the people I love. I wanted to develop these coffee blends in that spirit, and create a place where people could come together and take a break from their busy days," said Ralph Lauren.


The freestanding store serves Ralph's Coffee and Espresso as well as Ralph's American Breakfast Tea. Additionally, the store is the first to offer an Espresso Tonic—a refreshing spin on iced coffee with three shots of espresso, tonic water, and an orange slice. Ralph's special blends, Ralph's Roast, Decaf, and Espresso feature organically grown beans from Central America, South America, and Africa. The beans are roasted and packaged in the US by La Colombe, and the all-natural Swiss Water Process is used to decaffeinate. 

Baked fresh at The Polo Bar, some of Ralph's sweet treats include Ralph's Brownie and Ralph's Chocolate Chip Cookie. A curated array of Ralph’s Coffee apparel and accessories, including Ralph’s Coffee beans, signature tote bags, and graphic T-shirts are available for sale.

Ralph's Coffee in the Flatiron District maintains the aesthetic atmosphere of Ralph Lauren clothing stores and Ralph's Coffee shops around the globe with its hunter green tiled walls, white tin ceilings, painted white counters with marble tops, and colorfully geometric floor tiles. Black stools create window seating while a backlit Ralph's Coffee illuminates the coffee bar. The waitstaff dress in Ralph Lauren striped shirts and knit ties in the Ralph's Coffee signature green, along with denim and butchers' aprons embroidered with the Ralph's Coffee logo. 

Ralph's Coffee serves a range of varying interest points for each customer. Whether you sport the Ralph Lauren brand on the daily, consider yourself a coffee connoisseur, or you simply enjoy an aesthetically pleasing place to sit, Ralph's Coffee is a spot for anyone who lives or works in the Flatiron District.

Ralph’s Coffee is open Monday – Saturday from 7 am – 7 pm and Sunday from 8 am – 6 pm.

Ralph's Coffee, 160 Fifth Avenue, between 20th Street & 21st Street, (212) 627-2040

Jun 12, 2019

New Neighbor: Bourke Street Bakery

The Flatiron/23rd Street Partnership is thrilled to welcome Australian favorite Bourke Street Bakery to the NoMad area of the Flatiron District. In their first U.S. location, Bourke Street Bakery NYC is bringing the quintessential Australian food experience to NYC introducing New Yorkers to sausage rolls, sourdough and serious coffee with a smile.

The famed bakery cafe which began with a cult following nearly 15 years ago on a quaint, tree-lined street in Sydney’s Surry Hills. It quickly became the beating heart of the neighbourhood with lines snaking around the corner. It now has 13 locations in Australia and is considered an iconic and must-visit destination for locals and visitors alike. The bakery is mentioned in every Australian good food guide list and is now open in Flatiron with the man who began it all, Chef Paul Allam, at the helm. He will be in the kitchen working the ovens daily from 4 am.

Paul began traveling regularly to NYC twelve years ago and fell in love with the lifestyle and energy of the city inspiring him to relocate here with his wife and three children.

"When we arrived from Sydney we were looking all over NYC for the right site we wanted something special where we could make everything on site. We wanted that immediacy that our customers could see us making everything they bought...," explains Allam. "This particular spot that we settled on in Flatiron is actually the same building as The James Hotel but is a separate entrance on 28th –  it really has something special about it. The building is landmarked for a reason."Beyond the street frontage, inside the empty space we fell in love with the lofty high ceilings and industrial beams and there was enough room for us to build a bakery and café. You could feel a bygone era and it just spoke to us."

Bourke Street Bakery is a celebration of everyday pleasures: good pastries, sourdough breads, small-batch coffee, natural wine, craft beer & seasonal plates. With a menu inspired by the bread oven & seasons, the bakery provides rustic, fresh, handmade food you want to eat daily. All items are made in-house, including the bakery range, house-made cheeses, house-churned butter, juices, jams, and even ketchup. Much of the flour used is from house-milled grains. Paul Allam has been excitedly developing new dishes with an American twist which will be baked daily, and he is also keen to introduce New Yorkers to some elevated Aussie classics.


The bakery offers sweet and savory favorites baked fresh throughout the day. Sweets include a cornucopia of traditional handmade pastries, cakes, tarts, pies, muffins, and cookies. (Be sure to try the famed ginger crème brulee tart with roasted pistachio.) A wide range of changing sourdough breads are also baked throughout the day. A large oven timetable chalkboard for locals to see when their favorite breads are coming out of the oven. 

A full open kitchen also offers an all-day menu including grab and go for those in a hurry as well as made to order items to sit down and enjoy. The diverse and vibrant menu features seasonal sandwiches, quick plates & salads. Elevated Australian classics include a pork & fennel sausage roll, lamb & harissa sausage roll, and a smoked bacon & egg brioche bun with gentleman’s relish.

 Visitors can expect great Australian coffee with a flavor profile of caramels, nuts, and milk chocolate, with a long finish. Natural & biodynamic wines and craft beer are also available. 

"I love the energy and vibrancy of NYC. I love the enthusiasm of the people. We have received such a warm welcome," says Allum. "I’m excited to introduce New Yorkers to Bourke Street Bakery food and casual approach. Serious food but very relaxed and casual service."

Bourke Street Bakery is open Monday through Saturday 7 am until 7 pm and Sunday 7 am until 5 pm.

Bourke Street Bakery15 East 28th Street, 917-675-6394


May 28, 2019

New Neighbor: Standard Dose Wellness Experience

The Flatiron/23rd Street Partnership is happy to announce the launch of Standard Dose Wellness Experience. Located on the corner of Broadway and 26th Street, this three-story Flatiron destination is the first CBD and plant-based brick and mortar location, offering visitors a complete guided wellness journey. From a curated selection of the highest quality plant-based products to yoga, meditation, educational workshops, and spa services, Standard Dose is an all-inclusive space that serves the mind, body and soul.

“I have been working in Flatiron for years and have seen it grow into a health and wellness hub. It’s also a bustling business area with the largest concentration of co-working spaces. Because of this, we saw an opportunity to join the neighborhood offering a calm escape where people can unwind and reset," says CEO & Founder, Anthony Saniger. "People can come to Standard Dose before work, after work and even during for a quick focus or recharge session.” 

Standard Dose is a multi-brand, omni channel retailer dedicated to elevating the standard for plant-based wellness, starting with CBD. Committed to education, transparency and trust, Standard Dose offers a curated selection of products that meet the highest standards of quality, effectiveness, and experience. Each brand is required to provide lab test results and in addition to, Standard Dose completes its own third-party independent lab testing and internal vetting processes. Everything goes through this rigor at Standard Dose to give consumers the confidence and trust they are looking for. Meeting legal standards, every CBD product offered at Standard Dose is made with industrial hemp that contains less than 0.3% THC.

At the entrance of Standard Dose, trained educators greet guests and are available for guidance on the benefits and uses of over 100 specially selected CBD and plant-based products ranging from ingestibles to topicals. Moving further into the space, a tea bar serves up custom blends for detox, immunity and healing. Just past the tea bar is an intimate meditation studio where guided sessions can be booked, including the option to deepen the practice with Standard Dose’s leading CBD tincture. The zen experience is further enhanced with a therapeutic skylight installation by CoeLux, which visually reproduces the behavior of the earth’s atmosphere and is proven to support mental restorative processes, reduce stress, heighten a sense of comfort and emotional wellbeing, and enhance cognitive functions.

The top floor is an outdoor rooftop hosting a series of additional meditation and yoga classes as well as educational workshops, and community events focused on CBD and plant-based wellness.

To come later in June, the lower level will feature a spa treatment room where select clean beauty services and body treatments can be reserved. With these services, guests will also have the opportunity to sample and experience a selection of luxury CBD skin care products.

Standard Dose is open daily from 10 am to 9 pm. 

Standard Dose, 1145 Broadway, 212-547-9453


May 14, 2019

New Neighbor: Sweetcatch Poke

Healthy lunch and dinner options have become a staple in the Flatiron District. That's why the Flatiron/23rd Street Partnership is pleased to welcome a new addition to healthy food choices: Sweetcatch Poke. Poke originally opened in New York City in 2016 on Lexingtonton Avenue between E 54th and E 55th. The new NoMad location, situated in the north east corner of the district, is now open on Madison Avenue between 27th and 28th streets. Sweetcatch serves pre-marinated poke bowls that mirror the authentic flavors of Hawaii. 

"I have lived in the NoMad area of the Flatiron District for 16 years and love how the neighborhood has grown. We loved the community around Madison Square Park that made it the 'place to be' since my boys were born," says Sweetcatch owner, Frank Vellucci. "My boys might be 13 and 9 now, but we love to go to the park and try the various restaurants and shops throughout the district. I am proud to have Sweetcatch be part of our thriving new neighborhood."  

Sweetcatch's menu offers five Hawaiian Classic bowls with ongoing specials rotating monthly. In addition, customers have the option to Build Your Own Bowl in five easy steps. First, guests choose their prefered base of white or brown rice, marinated kale, or vegetable noodles, followed by their choice of protein: chicken, tofu, or seafood pre-marinated Hawaiian style poke. Next, guests can select their custom mix of fruits and veggies as toppings and then add some crunch to complete the ultimate poke bowl. Sweetcatch also features nori popcorn, housemade lemonades, and frozen drinks.

If your office or events need catering, Sweetcatch Poke offers a robust catering menu. Build Your Own Bowls, Poke Burrito Platters, and Canape options give hosts the opportunity to offer something delicious, healthy and different.

Sweetcatch Poke is open Sunday through Monday 11 am - 9 pm.

 Sweetcatch, 66 Madison Avenue, (212) 481-4020

Apr 23, 2019

New Neighbor: Iconoclast Fitness Studio

The Flatiron/23rd Street Partnership is happy to introduce Iconoclast Fitness Studio to the Flatiron District. Iconoclast, located on the fifth floor of 210 Fifth Avenue, is a luxurious, light-filled boutique personal training facility with a birds-eye view of Madison Square Park that focuses on transformational results for clients. The word iconoclast is defined as "an individual who challenges cherished beliefs or venerated institutions on the grounds that they are erroneous. A rebel, someone who does things that others say can't be done," which serves as a motto for the studio. 

"I wanted to open a studio for people to dramatically transform their lives by transforming their bodies, and I wanted to create a fun and supportive WeWork-like space for personal trainers to train their clients and grow their business," says Owner & Founder Ngo Okafor, a two-time Golden Gloves champion and former fitness model.



Okafor spent years training clients, including A-list celebrities, at some of New York's biggest gyms prior to opening Iconoclast. The studio features a sunny turf room, extensive cardio room, and fully-equipped weight room along with large men's and women's locker rooms. Ngo hosts clients through the 7, 14, and 28-day Iconoclast Transformation programs that include circuits of strength exercises and bursts of cardio throughout. Iconoclast also launched a fitness program for children ages 7 to 10 called All Bodies Can Do (ABCD). The program is designed to help young people develop and enhance their physical skills, capabilities, and self-confidence.

The 7-day transformation program includes five days of personal training with Ngo, plus two cardio sessions; the 14-day program includes 10 days of personal training and four cardio days; and the 28-day program includes 20 personal training dates and eight cardio workouts. Each program focuses on activity, recovery, and diet.

"What led me to my physical fitness journey was that I was a sickly kid and was bullied. At the age of 13, I outgrew my sickness and vowed to change my life. I vowed to get bigger and never be bullied again. That's when I started lifting weights and working out," says Okafor. "The most important thing that I tell my clients is that you can achieve anything you set your mind to as long as you're willing to work hard."

Iconoclast is open for training sessions, as well as Cardio Memberships (with full access to the cardio studio and the turf room), Monday through Friday 6 am - 9 pm, Saturday 8 am - 3 pm, and Sunday 8 am - 2 pm. 

Iconoclast Fitness Studio
, 210 Fifth Avenue (fifth floor), (646) 598-4806

Photo Credit: Iconoclast Fitness Studio

Mar 26, 2019

New Neighbor: David's Bridal

As wedding season approaches, the Flatiron/23rd Street Partnership is pleased to welcome David's Bridal, a one-stop shop for wedding dresses and formal apparel, to the neighborhood at 45 West 25th Street.

The store's exclusive assortment of bridal gowns features a broad spectrum of silhouettes, lengths and styles, and their wedding dresses, bridesmaid dresses, and cocktail party looks are designed with the season's cutting edge materials and colors. Sizes at David's Bridal span from petite to plus, so every woman can walk down the aisle in the bridal dress of her dreams.

In addition to dresses and gowns, David's Bridal offers everything you need to complete your head-to-toe look from shoes and handbags, to jewelry and headpieces. The store also features expert in-house alterations to make sure your dress is a perfect fit.

All David's stores feature exclusive designer collections by David's Bridal, Oleg Cassini, Galina, Galina Signature, and DB Studio. Designer collections by White by Vera Wang, Truly Zac Posen, and Melissa Sweet are available in select locations, however they can be ordered at any David's Bridal store. 

David's Bridal is open Monday through Friday from 10:30 am to 7:30 pm, Saturdays from 9 am to 7:30 pm, and Sundays from 10:30 am to 6 pm.

David's Bridal, 45 West 25th Street, (646) 827-4050

Photo Credit: David's Bridal

Mar 18, 2019

New Neighbor: Taïm

The Flatiron/23rd Street Partnership is excited to announce the opening of Taïm, the acclaimed Tel Aviv-inspired vegetarian and kosher restaurant, to the neighborhood at 64 West 22nd Street, near Sixth Avenue. Originally opening in the West Village in 2005 by Chef Einat Admony and Stefan Nafziger, Taïm, pronounced tah-eem, offers their signature falafel and cauliflower shawarma to both vegetarians and carnivores alike.

Taïm has been known for high quality vegetarian – mostly vegan – fare that is rooted in tradition and is full of spices and flavor. All food, including both the traditional green falafel with parsley, cilantro, and mint, and the harissa falafel, packed with Tunisian spices, is prepared in the restaurant daily following Chef Einat's exacting culinary techniques. Taïm means "tasty" in Hebrew, and Zagat calls it "bliss in a pita".

Last year, Taïm announced expansion plans and opened locations on Maiden Lane in the Financial District and the West 22nd Street location in Flatiron. There are now five locations in New York, with plans for their first location outside Manhattan slated to open in the Georgetown neighborhood of Washington, D.C. in summer 2019.

"We are thrilled to have opened our fifth NYC location in the bustling Flatiron District. We used to park our food truck right down the street from this spot for years and we always loved the people and the reception we got, so we knew it was a great space for us," says Taïm COO Bethany Strong. "It's nice to see some familiar faces and long-time customers come back now that we have our brick and mortar. We are home."

Taïm Flatiron is open seven days a week from 11 am to 10 pm and offers delivery and catering services.

Taïm, 64 West 22nd Street, (212) 966-7364

Photo Credit: Taïm



2019 Archive

2019 Summer Streets - Save the Date(s)!

Flatiron Ice Cream Round-Up

A New Chapter for the Flatiron Building

New Neighbor: Precision Run

New Neighbor: Poster House

NYC Summer Restaurant Week in Flatiron

NYC Pride March 2019

June News Roundup

New Neighbor: Ralph's Coffee

New Neighbor: Bourke Street Bakery

Flatiron Foodies: Solo Qui Cocktail by Obicà

Father's Day in the Flatiron District

Summer Series 2019: Free Events on the Flatiron Plazas

2019 Annual Meeting Recap

Flatiron Fun on Throwback Thursdays: June 20 - August 8

Get Fit in Flatiron with Wellness Wednesday Classes: June 19 - August 7

Talk Tuesdays, New to the Summer Series: June 18 - August 6

Announcing Eataly & Flatiron Plate

Flatiron Pride Roundup

LPC Releases Guidelines to Help Business Owners

May News Roundup

New Neighbor: Standard Dose Wellness Experience

Flatiron Summer Cocktail Guide

Bike to Work Day 2019

New Neighbor: Sweetcatch Poke

Flatiron Foodies: The Little Beet's BBQ Jackfruit

Build The Block - 13th Precinct

Flatiron Mother's Day Dining Guide

Event Recap - Digital Marketing: How To Tell Your Story

Car Free Earth Day in Flatiron

April News Roundup

New Neighbor: Iconoclast Fitness Studio

Gift Bag Program Launch - Promote Your Business

Use Your Voice for Neighborhood Improvements

March News Roundup

Join Us! Spring Speaker Series

New Neighbor: David's Bridal

Flatiron Foodies: Fields Good Chicken's Butternut Squash Hummus

Where to Watch the March College Basketball Tournament

Get to Know Scampi

New Neighbor: Taïm

New Neighbor: Silver Mirror Facial Bar

New Neighbor: Wine & Spirits Market

Celebrate St. Paddy's Day in Flatiron

New Executive Director, James Mettham, Joins the BID

The École is Growing

February News Roundup

New Neighbor: Seven Grams Caffe

March 4th: Public Plazas & Worth Square CB5 Presentation

New Neighbor: Made by We

Flatiron Foodies: Bread & Tulips' Creste di Gallo con Salsiccia

Flatiron/23rd Street Partnership BID Announces Appointment of James Mettham as Executive Director

New Neighbor: Deciem

Build The Block - 13th Precinct

New Neighbor: Zola

New Neighbor: TrainStation NYC

Valentine's Day Gift Guide

New Neighbor: ROLLN

Valentine's Day Restaurant Guide in Flatiron

January News Roundup

Where to Watch the Big Game

Car Free Earth Day

New Neighbor: Memo Shish Kebab

28th Street 6 Train Station Re-opens!

Flatiron Foodies: wagamama's Chicken Teriyaki Donburi

Flatiron Public Plazas & Worth Square Workshop

Community Survey 2018 Results

Flatiron Plaza Food & Beverage Kiosk RFPs

Happy in Flatiron during the "23 Days of Cheer" 2018

Eat Healthier in Flatiron

January Joiner: Get Fit in 2019