Dec 4, 2018

New Neighbor: Ballroom Hub

The Flatiron/23rd Street partnership is happy to welcome Ballroom Hub to the district! Ballroom Hub is a brand new 24/7 dance studio in the heart of Manhattan. Created by Igor Litvinov and Renata Shvarts, its purpose is to empower dancers, students, and professionals in New York City and Tri-State area by providing them with the best dance floor and music, very affordable floor fees, and most importantly -  the friendliest and most creative atmosphere.

In addition to serving as a rehearsal and teaching space for dancers of all types, Ballroom Hub also offers private dance lessons, group classes, wedding programs, events, and studio rental. Floor fees start at $15 for 45 minutes. 

‘We are very excited to have Ballroom Hub located in the prime location of the Flatiron district. We consider this to be the best location in Manhattan for our studio with its great mix of both businesses and residential areas," says owner Igor Litvinov. "There is so much going on in this amazing area with fantastic restaurants, attractions and historical buildings. These factors along with being very central for our customers to get to made it the best choice for us to open Ballroom Hub."

This dance studio offers 2,000 square feet of open, column-free space that features a hard wood dance floor flanked on both sides with a full wall of mirrors. A high quality music system, professional lighting, wifi, along with restrooms and changing rooms are also available for those using the space. The Ballroom Hub allows outside catering and is also wheelchair accessible. 

The Ballroom Hub is open 365 days a year with standard hours from 9 am to 10 pm and availability 24 hours a day upon request.

The Ballroom Hub, 1 East 28 Street, Suite 5B, (917) 409-0716

Nov 28, 2018

New Neighbor: WTHN

The Flatiron/23rd Street Partnership is happy to welcome WTHN to the southwest corner of the district. WTHN is a new acupuncture experience in NYC - meant to be ultra-modern, personalized, and convenient for you. Located in the heart of the Flatiron District at 20 West 22nd Street (between Fifth Avenue and Sixth Avenue), WTHN's goal is to bring natural healing to modern life through customized acupuncture + cupping treatments.

This isn’t acupuncture as usual. WTHN’s technique is designed to activate all five senses - from its signature bergamot frankincense scent and custom binaural beats to heated acu tables (winter is coming), a wellness lounge to sip tea and even a vanity area to freshen up post-treatment. The treatment menu is designed to help you Prevent, Heal + Glow with an array of starter options that cover the most common conditions—but every treatment is created for your unique situation. And for anyone new to acupuncture, WTHN eases you into the experience with a complimentary 15-minute one-on-one session with a certified Healer before you begin your acu-session.

"We decided to open our flagship location in Flatiron because it is the heart of New York's wellness hub," says CEO and Co-Founder, Michelle Larivee. "There are the perfect demographics here with a great mix of fitness, health, wellness, retail, residential, and commercial spaces."

WTHN is also the first acupuncture brand to offer a membership program, making it easy for WTHNsiders to get their acu fix. Wellness junkies will also love the in-studio boutique, filled with all kinds of organic, healthy goodness to take home.

WTHN is open from 9 am- 9 pm Monday through Friday, and 10 am - 6 pm on weekends. 

WTHN, 20 West 22nd Street, (646) 558-9846

Nov 27, 2018

New Neighbor: MDRN

The Flatiron/23rd Street Partnership is proud to announce the opening of MDRN, featuring Intelligent Living, a transformable modular system for the home. Founded by interiors and futurist designer Warren Kay, MDRN offers residents an innovative lifestyle solution and raises the standard in luxury living and furniture design.

Intelligent Living is a system of furniture that transforms the way we utilize traditional spaces. At the click of one button, or with a gentle pull, motorized units are activated by a custom sliding mechanism which converts a single-use space in any home into a multi-purpose, all-encompassing experience. The transformable home system seamlessly changes a living space into a bedroom, alternates between a dining room and home office, and hides closets behind a wall unit uniquely designed by you.

When asked why Flatiron was the right home for MDRN in New York City, Kay stated that he "opened in the FlatIron [District] because it's a great hub for the design and creative industry. It's the epicenter of everything new that’s happening in this city."

Residents of tech hubs like New York City encounter challenges to effectively live in small spaces. This challenge is tasking developers with creating multi-faceted homes with all-in-one capabilities to accommodate residents in our increasingly tech-dependent society. Intelligent Living by MDRN is the future of furniture and interior design is set to revolutionize the way city dwellers live.

MDRN is meant to comprise some of the finest statement pieces in furniture and textile design, and positions itself as a haven for refined, articulate, signature pieces that will enhance any room in your home, adding elegance and style. The newly launched transformable modular system creates a new way of living and provides an all-encompassing solution to optimizing the home. The many optional modular elements create a complete customization for the home transforming a single-use space into a multi-purpose experience.

In addition, MDRN design also provides additional service options for your home including window treatments and other home accents.

MDRN, 936 Broadway, (833) 275-2872

Nov 1, 2018

New Neighbor: Benno

The Flatiron/23rd Street Partnership is glad to announce the opening of Benno, the eponymous fine-dining restaurant featuring Mediterranean cuisine. The menu focuses on the area where Italy and France meet at Liguria and Provence, while highlighting additional regions along the Mediterranean coast. The beverage program explores the unique wines and spirits from these provinces, with options for both cocktail and wine pairings that complement the arc of the cuisine. 

Located in the landmarked hotel The Evelyn, the historic space—which dates back to 1905—was meticulously restored by the award-winning Parts and Labor Design. Featuring a rich color palette of deep reds, blues, and greens; custom furniture with brass and marble accents; and a 14’ domed skylight above the main dining room, the Art Deco-inspired space blends the grandeur of “old New-York” with a modern aesthetic reflective of the new take on fine dining the team is looking to achieve. The design, cuisine, and service at Benno all aim to create a sense of elegance and refinement, but also fun and celebration.

Grounded in classic French technique, the cuisine represents Chef Benno’s three decades of experience working in and running some of the world’s most prestigious fine-dining restaurants, as well as his continuous pursuit of knowledge, inspiration, and evolution as a Chef. Says Benno, “We wanted to challenge ourselves to go beyond Italy and France, pushing our own boundaries as we explore the diverse flavors, ingredients, and spirits of the Mediterranean region.” The menu is separated into four sections: Vegetables & Grains, Seafood & Meat, Pastas, and Mains, and guests are invited to select three, four, or five courses. 

Highlights include an Olive Oil Braised Abalone with mushroom, crouton, capers, lemon, and parsley vinaigrette; Spaghetti Di Grano Arso with clams, sea urchin, and scallions; and Long Island Pekin Duck foie gras with turnips and pistachio-date brik. Dessert, from Pastry Chef Lindsey Bittner, include Pear with goat cheese, phyllo saffron, and almonds; Flan with rosemary, poached cranberries, and brown butter gelato; and Babka with dark chocolate, pistachio halva, and coffee cardamom gelato.

Benno's beverage program is composed by Wine Director Aaron Von Rock (formerly of Lincoln Ristorante) and is meant to mirror the geographic scope of Chef Benno's cuisine. The 250-label wine list includes a robust section showcasing “The Mediterranean Tableau,” with both classic regional wines and unique finds from France, Italy, and Spain. To add a bit of fun and flair—and incorporate a collection of distinct older wines sourced by Von Rock—the list includes additional Feature Sections such as “Nebbiolo Season,” The Brunello Library,” and “Bordeaux’s Great ’05 Vintage.” Similarly, cocktails incorporate the distinct spirits found across the Mediterranean region, including several barrel-aged preparations that help harmonize complex flavors. Benno also offers the unique option for both wine or cocktail pairings, guided by the beverage team, to complement any meal. 

Designed by Parts and Labor Design, the main dining room is defined by a dramatic 14’ diameter skylight from which hangs a multi-part Art Deco-inspired light fixture made of brass, serving as a sculptural element within the space. Custom furniture includes tables with brass and marble accents and deep blue leather seats with brass detailing, all of which contribute to an elevated dining experience. To the right is a 10-seat bar topped in dark honed marble and lined with plush custom bar stools. The stunning 30-seat Private Dining Room was the space most preserved during the renovation process, with original wood paneling, molding, and a fireplace that has been transformed into a hidden liquor display cabinet. 

Benno is the third and final project to open in The Evelyn Hotel this year, marking the culmination of Chef Benno’s life-long dedication to the hospitality profession. He notes, “Five years ago I saw a unique opportunity to do everything I’ve ever done in my career in one space in this beautiful landmarked building—a Roman-inspired pastry shop (Leonelli Focacceria), a casual Italian trattoria (Leonelli Taberna), and a fine-dining French Mediterranean restaurant. 

Benno opens Thursday, November 8th. Dinner service is available Tuesday through Saturday from 5:30 pm to 10 pm. 

Benno, 7 East 27th Street, (212) 451-9557

Photo Credit: Alex Staniloff

Oct 9, 2018

New Neighbor: Skewr Kabob Kitchen

The Flatiron/23rd Street Partnership is happy to welcome Skewr to 23rd Street! The goal of Skewr Kabob Kitchen is to be synonymous with freshly-made, affordable food. The menu features chicken, beef, salmon and tofu kabobs grilled per order, as well as homemade lemonades and iced teas.

"We are proud to open our first store in the Flatiron District and to introduce the traditional Persian cuisine as a fast-casual concept to everyone. We chose our location carefully -- we love the neighborhood's great diversity, but also the strong sense of community," says General Manager Tihomir Stoykov. "The Flatiron District is considered by many as a true foodie haven, so we felt that our philosophy of bringing only the best and the freshest will flourish here. As the owner loves to say 'We are the home of the homemade everything'."

The food at Skewr is prepared fresh daily before the doors open each morning, and their bread is baked on-site.

Skewr is open for lunch and dinner from 11 am to 9:30 pm daily.  

Skewr Kabob Kitchen, 34 East 23rd Street, (212) 598-5818 

Photo Credit: Skewr Kabob Kitchen

Sep 4, 2018

New Neighbor: PLAYDAY

The Flatiron/23rd Street Partnership is excited to welcome another family focused addition to the neighborhood, PLAYDAY!

PLAYDAY is an environment for socially driven cognitive stimulation for children of all ages. PLAYDAY offers on demand creative activities for kids, which include a mix of sculpting, drawing, model building, origami, weaving, typography, chess, architectural design, yoga, ping name it. These activities typically last 45 to 60 minutes, and are created specifically by PLAYDAY to be high intensity and multi-cultural.


Inspired individual and group activity is led by highly educated experienced instructors with a passion for mentoring and motivating children along with a love for sharing relevant art history and technique. For children ages 9 months to 3.5 years, PLAYDAY offers "Grown Up and Me" art and music classes. All classes for ages 4 and up are drop in and drop off, allowing kids time to explore in a parent-free environment. PLAYDAY also offers creative brithday parties for children of all ages.


PLAYDAY was founded by Gregory Okshteyn, a NYC-based architect who grew up in the Flatiron/Gramercy Park area and fondly remembers playing in Madison Square Park in the late '80s.  When asked about opening this location, Okshteyn enthused, "I am delighted to be back in my old "hood" and sharing all the creative positivity of PLAYDAY with the community."

PLAYDAY's class schedule for their Gramercy location is listed on their website.

PLAYDAY, 122 East 25th Street, (844) PLAYDAY

Aug 17, 2018

New Neighbor: Le Café Coffee

The Flatiron/23rd Street Partnership is pleased to announce the opening of Le Café Coffee at 407 Park Avenue South. This new outpost is the fourth Le Café Coffee, joining two locations near Union Square and one in Midtown East. 

Le Café Coffee offers organic coffee with a full breakfast and lunch menu. The cafe's signature and seasonal hot or cold drinks are made from a special blend from La Colombe Coffee Roasters. The drink menu includes hot drinks like espresso, macchiatos, cortados, flat whites, and lattes, and iced drinks are available inlcuding cold brew coffee, chai lattes, and iced green tea.

The cafe also has a full breakfast and lunch menu including fresh pastries and sandwiches with organic ingredients. Breakfast sandwich options include The Home Run (herbed whipped cheese topped with Scottish salmon, avocado, pink salt, and wild arugula on an everything bagel), The Spring (whipped cheese topped with zaatar mix, grape tomatoes, fresh thyme, and olive oil), and Banana Toast (creamy peanut butter topped with bananas, sesame seeds, and Nutella).

Lunch sandwiches feature Avocado Time (organic smoked turkey with sliced cucumbers, Roma tomatoes, shredded lettuce, avocado, and house-made balsamic vinaigrette on multi-grain bread), Pastrami Break (thinly-sliced pastrami topped with Swiss cheese, wild arugula, and homemade horseradish sauce), and The Caserta (organic fresh Mozzarella, basil leaves, grape tomatoes, extra virgin olive oil, and an Italian balsamic glaze on freshly-baked sea salt bread).

Le Café Coffee is open from 7 am to 8 pm Monday through Friday, and 8 am to 5 pm on Saturday and Sunday.

Le Café Coffee, 407 Park Avenue South, (646) 850-0684

Photo Credit: Le Café Coffee

Jul 5, 2018

New Neighbor: Sous Vide Kitchen

The Flatiron/23rd Street Partnership is pleased to welcome Sous Vide Kitchen, The Virtual Food Hall, to the neighborhood. Located at 119 East 23rd Street, between Park Avenue South and Lexington Avenue, Sous Vide Kitchen offers both signature dishes or build-your-own menus from Pulled & Chopped BBQ, Mediterranean Pure Foods, ESO Latin, SVK Greens & Grains, and BONMi Vietnamese-inspired baguettes and bowls.

Sous Vide Kitchen is the first fast-casual restaurant of its kind in New York City. Guests can place orders from any of the five food brands from one self-order kiosk. The ordering process is seamless, and guests are alerted that their order is ready via text message.

Each brand within the food hall utilizes sous-vide cooking, which ensures food is cooked a precise temperature. Sous Vide Kitchen is also home to an outpost of PROOF Coffee, a Brooklyn-based organic coffee roaster, and offers a full beer and wine list along with desserts from People's Pops.

Sous Vide Kitchen is open daily from 11 am to 9:30 pm.

Sous Vide Kitchen, 119 East 23rd Street, (646) 895-9232

Photo Credit: Sous Vide Kitchen


Jul 5, 2018

New Neighbor: Leonelli Focacceria e Pasticceria

The Flatiron/23rd Street Partnership is happy to announce the opening of Leonelli Focacceria e Pasticceria, a bakery and cafe inspired by the great bakers and focaccerias of Rome, and New York's rich history of Italian-American pastry shops. "We wanted to bring back the traditional Italian pastry shop -- and do it exceptionally well," says Chef Jonathan Benno.

Open from morning to early evening, the menu features house-baked focaccia, foccacia sandwiches, soups, and salads, as well as a selection of Italian pastries, cookies, and confections. Beverages include a variety of coffees, teas, espressos, and Italian sodas, as well as a propietary drip coffee blend created in partnership with Philadelphia roaster, La Colombe.

In Italy, focaccia is often enjoyed as a quick daytime meal, with many "focaccerias" that specialize in serving the thick squares of bread with a variety of toppings. Inspired by famous destinations such as Rome's Pizzarium Bonci, Leonelli Focacceria recreates this experience in the heart of New York combined with local ingredients. Selections include buffalo mozzarella with tomato and basil; squash, arugula, mint, ricotta, and Pecorino Romano; and fennel sausage and hot peppers with scamorza.

Focaccia sandwich options include Tuscan fried chicken with lemon mayonnaise and arugula; porchetta with rapini, long hot peppers, and provolone; and tripe cutlet with hot peppers and scamorza.

Sweets are also on the menu in a dazzling array of house-baked Italian Pasticinni (cakes and pastries), biscotti, cookies, and confenzioni (candies). Defined by a focus on the craft of traditional Italian baking methods, the team works the "old way" using techniques often sacrificed in favor of time or ease of production. Flour is milled in-house, cannoli are filled to order, and delicate, and labor-intensive sfogliatelle pastries are formed by hand and baked daily.

Like its neighboring Leonelli Taberna restaurant, Leonelli Focacceria e Pasticceria was created by Parts and Labor Design. The space is modern, warm, lively, and inviting with a bright color and material palette consisting of creams, marble, wood detailing, and brass accents.

Leonelli Focacceria e Pasticceria is open seven days a week from 7 am to 8 pm (with breakfast served from 7 am to 11 am). 

Leonelli Focacceria e Pasticceria, 7 East 27th Street (inside The Evelyn), (212) 451-9495

Photo Credit: Evan Sung