Jul 5, 2018

New Neighbor: Sous Vide Kitchen

The Flatiron/23rd Street Partnership is pleased to welcome Sous Vide Kitchen, The Virtual Food Hall, to the neighborhood. Located at 119 East 23rd Street, between Park Avenue South and Lexington Avenue, Sous Vide Kitchen offers both signature dishes or build-your-own menus from Pulled & Chopped BBQ, Mediterranean Pure Foods, ESO Latin, SVK Greens & Grains, and BONMi Vietnamese-inspired baguettes and bowls.

Sous Vide Kitchen is the first fast-casual restaurant of its kind in New York City. Guests can place orders from any of the five food brands from one self-order kiosk. The ordering process is seamless, and guests are alerted that their order is ready via text message.

Each brand within the food hall utilizes sous-vide cooking, which ensures food is cooked a precise temperature. Sous Vide Kitchen is also home to an outpost of PROOF Coffee, a Brooklyn-based organic coffee roaster, and offers a full beer and wine list along with desserts from People's Pops.

Sous Vide Kitchen is open daily from 11 am to 9:30 pm.

Sous Vide Kitchen, 119 East 23rd Street, (646) 895-9232

Photo Credit: Sous Vide Kitchen


Jul 5, 2018

New Neighbor: Leonelli Focacceria e Pasticceria

The Flatiron/23rd Street Partnership is happy to announce the opening of Leonelli Focacceria e Pasticceria, a bakery and cafe inspired by the great bakers and focaccerias of Rome, and New York's rich history of Italian-American pastry shops. "We wanted to bring back the traditional Italian pastry shop -- and do it exceptionally well," says Chef Jonathan Benno.

Open from morning to early evening, the menu features house-baked focaccia, foccacia sandwiches, soups, and salads, as well as a selection of Italian pastries, cookies, and confections. Beverages include a variety of coffees, teas, espressos, and Italian sodas, as well as a propietary drip coffee blend created in partnership with Philadelphia roaster, La Colombe.

In Italy, focaccia is often enjoyed as a quick daytime meal, with many "focaccerias" that specialize in serving the thick squares of bread with a variety of toppings. Inspired by famous destinations such as Rome's Pizzarium Bonci, Leonelli Focacceria recreates this experience in the heart of New York combined with local ingredients. Selections include buffalo mozzarella with tomato and basil; squash, arugula, mint, ricotta, and Pecorino Romano; and fennel sausage and hot peppers with scamorza.

Focaccia sandwich options include Tuscan fried chicken with lemon mayonnaise and arugula; porchetta with rapini, long hot peppers, and provolone; and tripe cutlet with hot peppers and scamorza.

Sweets are also on the menu in a dazzling array of house-baked Italian Pasticinni (cakes and pastries), biscotti, cookies, and confenzioni (candies). Defined by a focus on the craft of traditional Italian baking methods, the team works the "old way" using techniques often sacrificed in favor of time or ease of production. Flour is milled in-house, cannoli are filled to order, and delicate, and labor-intensive sfogliatelle pastries are formed by hand and baked daily.

Like its neighboring Leonelli Taberna restaurant, Leonelli Focacceria e Pasticceria was created by Parts and Labor Design. The space is modern, warm, lively, and inviting with a bright color and material palette consisting of creams, marble, wood detailing, and brass accents.

Leonelli Focacceria e Pasticceria is open seven days a week from 7 am to 8 pm (with breakfast served from 7 am to 11 am). 

Leonelli Focacceria e Pasticceria, 7 East 27th Street (inside The Evelyn), (212) 451-9495

Photo Credit: Evan Sung 

Jun 21, 2018

New Neighbor: Leonelli Taberna

The Flatiron/23rd Street Partnership is pleased to announce the opening of Leonelli Taberna, a casual Roman-inspired trattoria with an accompanying cocktail bar and lounge located in the landmarked and newly redesigned hotel The Evelyn at 7 East 27th Street.

"I've always loved the NoMad neighborhood, and have envisioned opening a restaurant here since my days cooking at Gramercy Tavern and Craft," says acclaimed Chef Jonathan Benno. "The old buildings, the access to the Union Square Green Market - it's the crossroads of the city and the way people move through it."

Considered one of the top chefs in the country, Benno spent over three decades working in some of the world's most prestigious fine-dining restaurants, counting John Farnsworth, Michael Mina, Daniel Boulud, Tom Colicchio, and Thomas Keller among his mentors. Having assembled expert culinary, service, and beverage teams - many of whom are alumni of Per Se and Lincoln Ristorante - Leonelli represents the most personal projects to date for Benno, drawing from his earliest food memories, extensive travels through Italy, and professional experience honing the craft of traditional Italian culinary methods.

"Since I was a kid I've always had a love affair with Italian food. I remember sitting around the family table eating my grandma's eggplant parmesan, and enjoying boxes of Italian bakery cookies at every social gathering. That's the feeling I want to recreate at Leonelli," says Benno.

A precursor to the first modern restaurants, a "Taberna" was a room in the great indoor markets of ancient Rome where cooked food, wine, and bread were sold. Inspired by historic Roman eateries such as Roscioli - a family-owned bakery, cafe, grocer, and trattoria dating back to 1824 - the menu of rustic Italian dishes utilizes the best possible ingredients, prepared with soulful precision.

"In Italy, many people are just buying what they need for the day, so they're hyper-focused on quality," says Benno.

Some of the menu highlights include Suppli, spaghetti alla carbonara croquette; Trippa Alla Romana, braised honeycomb tripe, tomatoes, and Pecorino Romano; Pollo Alla Rosticeria, half Amish chicken with salsa verde; and Bistecca Alla Fiorentina, 30-day dry aged T-bone steak for two, with rosemary and balsamico aceto.

The beverage program blends the best of Italian drinking culture with local New York City and New York State producers. The wine list features 60 labels incorporating everything from Prosecco to Barolo, and cocktails include staples such as the Americano and Spritz, offered in both classic preparations, and several unique variations showcasing a range of artisanal spirits. Leonelli Taberna will feature a Private Label series representing the team's ongoing relationships with some of their favorite producers locally and abroad, including two wines, a cider, and a beer.

Pastry Chef Lindsey Bittner, formerly of Gramercy Tavern and Le Bernardin, melds classic Italian dolce and local seasonality, with an opening summer menu that includes Budino Di Riso (arborio rice pudding with rhubarb sorbetto), Torta Di Limone (lemon curd and pine nuts with strawberry sorbetto), and Tartuffo (hazelnut gelato, cherry sorbetto and visciole).

The new space was designed by the award-winning firm Parts and Labor Design. The firm also designed the renovation of The Evelyn's public spaces including the Leonelli lobby lounge, bar, restaurant, bakery, and Assouline bookstore. Largely inspired by the landmarked building's existing Art Deco architecture, the feel harkens back to the Jazz Age of early 20th century New York. The design features a mix of materials including dark woods, green and white marble, brass, and richly-toned stained glass, which are reflected in geometric lines and patterns throughout the spaces.

Leonelli Taberna is open seven days a week from 5 pm to 11 pm (bar until 1 am), with breakfast, lunch, and weekend brunch coming soon. 

Leonelli Taberna, 7 East 27th Street (inside The Evelyn), (212) 451-9495

Photo Credit: Evan Sung

Jun 11, 2018

New Neighbor: Lovesac

The Flatiron/23rd Street Partnership is delighted to welcome furniture showroom Lovesac to the neighborhood. Lovesac is the brainchild of Shawn Nelson, who launched the company in 1995 from the basement of his parents’ Utah home where he would hand-make chairs and deliver them to fellow students at the University of Utah. Since those humble beginnings, Lovesac has now grown to over 70 locations in 30 states.

Lovesac signature products are Sacs and Sectionals. Sacs may look like beanbags, but they are so much more. Filled with proprietary Durafoam, and available in multiple sizes and covers, Sacs are the closest you’ll get to sitting on an actual cloud. Sectionals modular furniture can be rearranged from one configuration to another in minutes. With machine-washable covers and lifetime guarantees, Sectionals provide all-around comfort and peace of mind.

In addition to Sacs and Sectionals, Lovesac’s Broadway showroom offers accessories like drink holders, throw pillows, and blankets. Customers can also check out Squattomans, Lovesac’s extra comfortable take on ottomans.

Lovesac is open Monday through Saturday from 10 am to 8 pm, and on Sundays from 11 am to 6 pm.

Lovesac, 927 Broadway, between 21st & 22nd Streets, (646) 590-7502

May 29, 2018

New Neighbor: Zucker's Bagels & Smoked Fish

The Flatiron/23rd Street Partnership is happy to welcome Zucker's Bagels & Smoked Fish to the district at 40 East 23rd Street. Zucker's hand-rolls kettle-boiled, authentic New York bagels while offering fresh, high-quality ingredients sourced from the city's finest purveyors including Five Acre Farms, Eli and Ali's, and Guss' Pickles. Since opening its first location in TriBeCa nearly 12 years ago, Zucker's has become one of the city's most beloved bagel shops. 

"We are incredibly excited to welcome our neighbors and visitors to Zucker's Flatiron, in a neighborhood we love," said Matt Pomerantz, founder of Zucker's. "We hope to become a favorite spot to grab a sandwich to bring to Madison Square Park or to order a Friday bagel breakfast for the office."

The new Flatiron location offers Zucker's signature bagels, made in-house every morning, along with more than a dozen varieties of smoked and cured fish from Greenpoint's Acme Smoked Fish Corp. that is hand-sliced to order. Other sandwich topping offerings include pastrami, corned beef, and other deli staples, and a wide assortment of breakfast and lunch options from sandwiches to salads, egg platters to fresh-made soups. 

Zucker's Flatiron features coffee on draft from La Colombe, a Philadelphia-based roaster, including their innovative tap that dispenses frothy Nitro Draft Latte, Pure Black Coffee, and Pure Black & Tan, a combination of the two. The bar also features an espresso system from Swiss company Eversys.

New items unique to Flatiron include the Everything Seeded Salmon, smoked by Acme Smoked Fish Corp. and rubbed in-house with Zucker's Everything Bagel spice; The Flatiron, a new sandwich featuring Everything Seeded Salmon, scallion cream cheese, and avocado; and The Alton Brown, with smoked trout, avocado, horseradish cream cheese, and tobiko on a pumpernickel bagel, designed by Mr. Brown himself. 

Prior to opening, the Zucker's team worked closely with celebrated architect Ricardo Zurita of RZAPS, known most recently for their work in the new urban park at One Penn Plaza. Their firm also designed Zucker's Upper West Side location in a landmarked building. A centerpiece of the space is an original gold-leafed mosaic art installation called 'LiquidLight' by Bushwick artist David Bender. The slow-arcing waves create a rhytmical pattern that catch light in irregular patterns in the space, akin to flickering stars.

Zucker's is open daily from 6:30 am to 7:00 pm, and offers both delivery and catering services throughout the neighborhood.

Zucker's Bagels & Smoked Fish, 40 East 23rd Street, (212) 228-5100

May 21, 2018

New Neighbor: Smile To Go

The Flatiron/23rd Street Partnership is excited to introduce Smile To Go to the neighborhood. Smile To Go is an all-day café serving healthy, flavorful Mediterranean fare and is located on the ground floor of the Freehand Hotel

Smile To Go is an offshoot of the popular subterranean NoHo café The Smile, opened in 2009 by Matt Kliegman and Carlos Quirarte. The Flatiron spot joins two sister locations - Smile To Go SoHo andSmile To Go DUMBO. Partner and Chef Melia Marden created a rotating menu inspired by the meals of her childhood spent traveling between Greece and Greenwich Village, where she was surrounded by great food and a family who loved to entertain.

The thoughtfully selected menu focuses on seasonal ingredients. Customers can expect dishes from a folded egg sandwich with ham and gruyere, to a quinoa and kale salad topped with almonds and shaved cauliflower, on its ever-changing menu. The cafe's dedicated pastry chefs prepare unique, freshly baked goods like the chocolate chip and sea salt cookie, the banana buckwheat loaf, and gluten-free oreos. Several items are exclusive to the Freehand location, including homemade strawberry pop tarts, Black Seed Bagel sandwiches, and Moroccan pancakes topped with pistachio honey, rhubarb compote, and ricotta. The drink menu is plentiful and includes a full beer, wine, and cocktail list. 

Although specializing in to-go options, the cozy space designed by Roman and Williams is sure to charm visitors into staying awhile. The dining area includes inviting wood furnishings and a 50-seat counter-service area. There is also a 350-square-foot podcast studio and radio broadcast booth, outfitted with turntables and headphones by Shinola Detroit.

"We love our new Freehand family and can't wait to bring Smile To Go to a new neighborhood! We're particularly excited about this one because it is our largest location yet, we're introducing several new menu items, and we even have our very own podcast recording studio, SmileRadio.FM," stated the Smile To Go team. 

Smile To Go Flatiron is open for breakfast, lunch, and dinner Monday through Friday from 7 am to 7 pm, and Saturdays and Sundays from 8 am to 7 pm. 

Smile To Go, 23 Lexington Avenue, between 23rd and 24th Streets, (212) 529-1580 

May 21, 2018

New Neighbor: Flats Fix

The Flatiron/23rd Street Partnership is pleased to announce the opening of Flats Fix at 14 East 23rd Street. This outpost joins the original Union Square location and offers an inventive drinks list, daily happy hour from 3 pm to 7 pm, and some of New York City's best tacos.

Taco offerings include slow smoked brisket, house smoked pastrami, seared wild-caught fish, carnitas, and pulled smoked chicken. Burritos are available in multiple styles including a vegetarian-friendly option with refried beans and cheese. 

Other menu items include tortas, complete with fresh guacamole, mozzarella, tomatoes, and ancho dressing; a romaine and tomato salad; pulled chicken and napa cabbage salad; and quinoa salad with elote and sweet peppers. A la carte sides are available as well, including spicy black beans, homemade slaw, and yellow rice.

Flats Fix is open for lunch every day beginning at 11:30 am, along with a daily happy hour from 3 pm - 7 pm. Operating hours are Sunday and Monday 11:30 am to 1 am, Tuesday from 11:30 am to 2 am, Wednesday and Thursday from 11:30 am to 3 am, and extended hours until 4 am on Fridays and Saturdays.

Flats Fix, 14 East 23rd Street, (212) 353-2400

May 15, 2018

New Neighbor: Broken Shaker

The Flatiron/23rd Street Partnership is pleased to welcome Broken Shaker to the district! Broken Shaker New York is a rooftop oasis on the eastern end of the district, located on the 18th floor of the Freehand Hotel.

A collaboration between Gabriel Orta and Elad Zvi of Bar Lab and Sydell Group, the New York outpost joins locations in Miami, Los Angeles, and Chicago, and boasts 360-degree views of the city with a wrap-around terrace, and extensive indoor and outdoor seating. Designed by Roman and Williams, the bar’s interiors are rooted in a bohemian, Afro-Jazz, Caribbean style with wood paneled walls, design accents thrifted from around the world, wicker lighting, and lush greenery throughout - as well as artwork by Bard College artists, a facet of their partnership with the hotel. The result is an atmosphere unlike any other rooftop in the neighborhood. 

The New York menu features an eclectic assortment of cocktails unique to the city, like the Poppyseed Bagel Fizz (gin and aquavit shaken with powdered cream cheese, poppyseed bagel kvass, and bitter lemon soda) alongside classics that the Broken Shaker has become known for, like the Cocoa Puff Old Fashioned (cocoa puff infused bourbon and rye stirred with demerara and chocolate bitters). Shared plates and snacks, like Malawach Yemenite Bread (served with karawan tahini and chermoula, spinach and artichoke with labneh, matbucha and cured egg yolk) and Arepas (with avocado salad, gooseberry hogado, and queso fresco) are inspired by Caribbean and Middle Eastern flavors.

Known for marrying playful, hand-crafted cocktails with friendly hospitality, Broken Shaker has been nominated for two James Beard awards for “Outstanding Bar Program", named one of the “The World’s 50 Best Bars” in 2014 through 2017, and was awarded the Best American Hotel Bar at the 2016 Tales Of A Cocktail Spirited Awards. 

Broken Shaker is open Sunday thru Wednesday from 4 pm to 2 am and Thursday through Saturday from 4 pm to 4 am. Dinner is served from 4 pm to 11 pm Monday through Wednesday, 4 pm - 1 am on Thursday and Friday, and 6 pm - 11 pm Saturday and Sunday. 

Broken Shaker, 23 Lexington Avenue, 18th Floor, between 23rd and 24th Streets, (212) 475-1920


Photo Credit: Adrian Gaut 

May 7, 2018

New Neighbor: Brrrn

The Flatiron/23rd Street Partnership is excited to welcome Brrrn, the world's first cool temperature (45°F-60°F) fitness concept and lifestyle brand, to the neighborhood at 107 West 20th Street.

Brrrn is co-founded by Jimmy T. Martin and Johnny Adamic. Martin, a former Division I college athlete turned multi-hyphenate (celebrity personal trainer, advertising copywriter, and background performer on Saturday Night Live), conceived of the fitness concept in 2013. Adamic, a former public health official for former NYC Mayor Michael Bloomberg's Obesity Task Force turned personal trainer, yoga teacher and journalist ('The Fitness Critic' for The Daily Beast), was approached by Martin in 2015. Together, they developed Brrrn—conducting their first trial in the beer fridge at Sixpoint Brewery in Brooklyn in 2017, and opened in the Flatiron on May 1, 2018.

"The main reason we chose the neighborhood is not because of the data with population density, but more because of its history for commercial businesses. From the days of it being Ladies' Mile to now becoming the hottest area for fitness, we couldn't be happier serving the residents and professionals working in the area with the coolest fitness concept in the world," said Martin.

The research driven concept is disrupting the fitness landscape by pairing the benefits of routine cool temperature exposure with exercise to optimate the fitness experience. This concept also provides other benefits including burning more calories than workouts in warmer temperatures.

"Cold has been the backdrop of the human experience for millennia," says Adamic. "But, we've engineered the cold out of our lives. We now live in these climate-controlled environments of 72°F from the time we wake up until we go to bed, but routine exposure to cooler temperatures is actually good for us. We are reuniting the cold back with exercise—where it belongs."

Brrrn offers a weekly rotation of three-tier group exercise classes including including 1st° (Yoga-Inspired Mobility and Strength Series at 60°F), 2nd° (Core & Cardio Slide Board Series at 55°F) and 3rd° (HIT Series at 45°F). Each class is 45 minutes.  

Designed and built by architect Peter Bryant of IDDC, LLC (Exhale, Equinox, SoulCycle), the 3,000-square-foot flagship studio imbues a rustic, industrial-chic, lodge aesthetic. The studio includes male and female-identifying locker rooms with Nebia showers, an eight-person communal infrared sauna, and exclusive Brrrn apparel.

Brrrn offers classes on Mondays from 7 am - 8:20 pm, Tuesdays through Fridays from 6 am - 8:20 pm, and Saturdays and Sundays from 8 am - 4:30 pm.

Brrrn, 107 West 20th Street, between Sixth and Seventh Avenue, (212) 352-3132

Photo Credit: Cedric Terrell



2018 Archive

Flatiron Summer Series Recap

Flatiron - Open for Business

July News Roundup

Flatiron Foodies: Sagaponack's Striped Bass with Coconut Curry

Use 311 to Dispatch Services for Those in Need + Other Resources

NYC Restaurant Week - Summer 2018

New Neighbor: Sous Vide Kitchen

New Neighbor: Leonelli Focacceria e Pasticceria

June News Roundup

New Neighbor: Leonelli Taberna

2018 Fourth of July Holiday Guide

World Cup 2018 - Where to Watch in Flatiron

Flatiron Foodies: Maman's Banana Lavender Cornmeal Waffles

2018 Annual Meeting & Community Reception Recap

New Neighbor: Lovesac

Announcing the 2018 Flatiron Summer Series: June 19th – August 9th

Mark Your Calendars for This Year's Tech Tuesday Lineup (June 19th - August 7th)

Wellness Wednesdays on the Flatiron South Plaza This Summer (June 20th - August 8th)

2018 Summer Series Throwback Thursday Lineup

Father's Day in the Flatiron District

New Neighbor: Zucker's Bagels & Smoked Fish

May News Roundup

Flatiron Foodies: Studio's Pea Hummus & Lamb Merguez

New Neighbor: Smile To Go

New Neighbor: Flats Fix

New Neighbor: Broken Shaker

New Neighbor: Brrrn

Mother's Day Flatiron Gift Guide

Mother's Day Flatiron Restaurant Guide

April News Roundup

New Neighbor: PetSmart

NYC Department of Small Business Services FY17 BID Trends Report

Fun for Kids on 'Take Our Daughters & Sons to Work Day'

New Neighbor: Mykonos Blue Grill

Flatiron Foodies: Flatiron Green Cafe's Avocado Toast

Consulting Day for NYC's Nonprofit Community

New Neighbor: Cofesta

Flatiron District Grilled Cheese Guide

Recap: Intersections Speaker Series with Councilmember Rivera

March News Roundup

New Neighbor: Quality Eats

Flatiron District Easter Dining Guide

New Neighbor: The Seville

Flatiron Foodies: Trattoria Italienne's Pork Meatballs

New Neighbor: Scarpetta

New Neighbor: Maman

Meet the Concierge Event Recap

New Neighbor: The James New York NoMad

February News Roundup

New Neighbor: Bondi Sushi

Flatiron Foodies: Forager's Treasure by Bouley at Home

Flatiron Valentine’s Day Neighborhood Guide

2018 Sponsorship Opportunities Now Available

January News Roundup

The Big Game in Flatiron

Valentine's Day Dining in the Flatiron District

New Neighbor: Bouley at Home

New Neighbor: The Freehand Hotel

2017 Flatiron BID Community Survey Results

New Neighbor: Bouley Test Kitchen

Flatiron Foodies: Harding's Braised Short Ribs

Flatiron Free WiFi Courtesy of AppNexus

January Joiner: Flatiron Fitness 2018

23 Days of Flatiron Cheer 2017 Recap!