Mar 22, 2017

City Lights Comes to the Flatiron District

NYCDOT has begun work on City Light, a distinctive lighting project in the Flatiron District. The 63 energy efficient light poles will feature LED light bulbs for greater illumination along 23rd Street (between Third and Sixth Avenue) and Broadway (between 20th and 28th Street).

Architect Thomas Phifer & Partners was the winner of an international design competition held by the NYC Department of Design & Construction (DDC). City Lights seamlessly provides crisper light through light-emitting diodes (LED).

The City Lights program has been long-supported by the Flatiron/23rd Street Partnership and Phase One was funded with a $575,000 grant from New York City Council and the Manhattan Borough President. City Lights enhance safety in the district by providing higher quality lighting while improving the public realm through the new design.

“This much-anticipated project will help this dynamic neighborhood shine even more – and while saving energy,” said Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership. “I’d like to thank the DOT and DDC, and our City officials for their work to improve the pedestrian experience with this sleek, new amenity.”

Each new fixture will include LEDs, which provide higher-quality, more natural light. Further benefits include  reduced maintenance costs, more efficient electricity usage, and a lower carbon footprint.

For more information on the City Light design and all DOT projects, visit nyc.gov/dot.

Nov 23, 2016

Flatiron Partnership and Van Alen Institute Unveil Winner of Flatiron Public Plaza Holiday Design Competition: Flatiron Sky-Line by LOT

On Monday, November 21st, the Flatiron/23rd Street Partnership and Van Alen Institute unveiled LOT’s Flatiron Sky-Line, the winner of the Flatiron Public Plaza Holiday Design Competition, the third annual competition of its kind, which called for proposals from New York City designers for a temporary installation in the heart of the Flatiron District. Flatiron Sky-Line will be the centerpiece of the Partnership’s annual holiday programming and a highly visible landmark in this thriving New York City neighborhood.

Flatiron Sky-Line is a series of ten large contiguous arches constructed of white powder-coated steel tubes with LED lights. Hammocks suspended from the arches allow visitors to relax and gaze upon the district’s architectural sights. LOT, an architectural and design firm based in New York City and Greece and directed by principals Eleni Petaloti and Leonidas Trampoukis, has developed an array of projects across the world, ranging from objects and installations to interior spaces and buildings, including showrooms, lofts, and sculptural displays. Flatiron Sky-Line will be the firm’s first large-scale public installation in New York City.

Flatiron Sky-Line creates a dynamic new social space underneath its illuminated arches. The structure invites visitors to walk within and around it, gaze through it toward the skyline, and experience the Flatiron District’s surroundings through a unique lens,” said Leonidas Trampoukis. “The simplicity of the design draws in passersby and inspires them to savor this iconic intersection.”

The installation will remain on view to the public on the North Flatiron Public Plaza at Broadway, Fifth Avenue, and 23rd Street through the holidays as part of the Partnership’s “23 Days of Flatiron Cheer” programming. The installation is permitted through NYC DOT Art and is open from 9:00 a.m. to 9:00 p.m., daily, weather permitting.

Download the full press release here.

For high-res images, click here.

Jun 10, 2016

Press Release: Flatiron/23rd Street Partnership’s Annual Flatiron Summer Series Full Lineup Unveiled, Featuring 8 Weeks of Free Tech Classes, Fitness, Games, and Entertainment on the Flatiron Public Plazas

Starting this month, the Flatiron/23rd Street Partnership Business Improvement District (BID) is holding eight weeks of free community programming - fitness sessions, tech courses, games, and entertainment - on the Flatiron Public Plazas in the shadow of the famed Flatiron Building this summer.

The BID will launch the 2016 Flatiron Summer Series with a special event - in partnership with the National Museum of Mathematics (MoMath) - to celebrate the Summer Solstice on Monday, June 20. Starting the next day, activities will run every Tuesday, Wednesday and Thursday through August 11 on the Flatiron Public Plazas at 23rd Street, Broadway and Fifth Avenue.

“The Flatiron Public Plazas are always abuzz with people, particularly in the summer,” said the Flatiron BID’s Executive Director Jennifer Brown. "Every year, we hear from residents, employees, and visitors that they enjoy lively programming in our plazas, so we're excited to provide an even more robust lineup this summer."

The 2016 Flatiron Summer Series takes place on the North and South Plazas – located at the intersection of 23rd Street, Broadway, and Fifth Avenue. To view the full calendar of local events, RSVP to classes, and discover more about special offers in the neighborhood, visit: www.FlatironDistrict.nyc/summer2016.

Download the full press release here

Jun 10, 2016

Press Release: Flatiron/23rd Street Partnership Unveils Video to Celebrate a Decade of Transformation, Partnerships, and Success

The Flatiron/23rd Street Partnership Business Improvement District (BID) is celebrating its 10th anniversary by unveiling a video illustrating the significant transformation of the neighborhood over the last decade.

The video – which was first shown at the BID’s Annual Meeting this Tuesday - focuses on the amazing neighborhood of today and all that it has to offer. 

“The neighborhood of today is a model of progress and growth, a desirable mixed use community, brimming with commercial activity, residents, visitors from around the world, cultural amenities, and promise,” Jennifer Brown, the BID’s Executive Director since its inception, said at the Annual Meeting before showing the video.

The video illustrates the diversity of the neighborhood, showcasing the dynamic dining, commercial, and cultural options, the appeal as a world-class destination to visitors from across the globe, and the growth of the residential and technology, advertising, media and information sectors.

Download the press release here.

 

Jun 9, 2016

Press Release: Flatiron/23rd Street Partnership Celebrates 10 Years of Partnerships at Annual Meeting on June 7th

The Flatiron/23rd Street Partnership Business Improvement District (BID) celebrated a decade of partnerships, progress and promise at its 10th Annual Meeting on Tuesday June 7th.

At the event, held at the Grey Group overlooking the BID’s twin Public Plazas that anchor many of its activities, close to 200 people – from small business owners to major property owners to residents - gathered to applaud the considerable changes that have transformed the neighborhood since 2006.

“The neighborhood of today is a model of progress and growth, a desirable mixed use community, brimming with commercial activity, residents, visitors from around the world, cultural amenities, and promise,” said Jennifer Brown, the BID’s Executive Director since its inception.

“This is the result of years of hard work, and many, many individuals,” she said, reflecting on the origins of the BID’s creation. “Our mission, in many ways, was simple: to provide a clean, safe and welcoming environment for those who work in, live in and visit the district, to beatify it, and to market and promote the diverse business and cultural attractions of the area.”

Since those early days, the BID has led a transformation of the neighborhood into a hub of technology, advertising, media and information, and a destination with world-class dining, robust retail options, appealing cultural venues, and vibrant residential life.

Download the full press release here

View photos here

Image of 2016 Annual Meeting via Angelito Jusay Photography.

Dec 1, 2015

Flatiron Partnership to Launch Annual “23 Days of Flatiron Cheer” Season with Food Drive on Giving Tuesday

The Flatiron/23rd Street Partnership Business Improvement District (BID) launched the fourth annual “23 Days of Flatiron Cheer” season on Tuesday, December 1st - known as Giving Tuesday – with a 23-day-long food drive to support the Food Bank For New York City.

With so many New Yorkers experiencing hunger and hardship, the BID is holding the food drive throughout December to benefit the city’s major hunger relief organization. 

“As the Food Bank For New York City just reported, 90% of food pantries and soup kitchens surveyed noted an increase in the number of visitors in September 2015 compared with two years ago, and nearly half reported they had run out of food or particular types of food needed to make adequate meals or pantry bags,” Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership. “It’s more important than ever to step up to help New Yorkers who are struggling to put food on the table this time of year.”

The BID is collecting non-perishable foods such as canned fruit, canned vegetables, peanut butter, macaroni and cheese, and hot and cold cereal at the North Flatiron Public Plaza during seven “Live on the Plaza” events throughout the month. 

Donations also will be accepted online - which doubles, or even triples, the amount a dollar can provide at the grocery store. You can make a contribution at: http://bit.ly/1X3ttt1.

Already, a number of neighborhood businesses have signed up as partners and will be hosting food drives in their spaces. Among the participants to date are: Carnegie Fabrics, General Assembly, NYC Seminar and Conference Center, qLabs/Quotidian Ventures, Regus, Rise New York, Select Office Suites, The Yard, WeWork, and Yelp. Local Flatiron businesses interested in hosting a drive may contact the Flatiron BID for more information at info@flatironbid.org.

Additionally, Contributing Sponsor Macmillan will donate $5,000 worth of books to First Book, a nonprofit organization connecting book publishers and community organizations to provide access to new books for children in need. The books from Macmillan’s donation will be distributed to children within the five boroughs.

Now in its fourth year, “23 Days of Flatiron Cheer” runs from December 1st to the 23rd and features free, holiday-themed events showcasing the intersection of shopping, dining, and culture in the neighborhood. The event is made possible with generous support from Presenting Sponsors Tiffany & Co. and Meringoff Properties, and Contributing Sponsors Grey Group and Macmillan.

Download the full press release here.

Nov 19, 2015

Flatiron Partnership and Van Alen Institute Unveil Winner of Flatiron Public Plaza Holiday Design Competition

On Wednesday, November 18th, the Flatiron/23rd Street Partnership Business Improvement District (BID) and Van Alen Institute unveiled SOFTlab’s Nova, the winner of the Flatiron Public Plaza Holiday Design Competition that serves as the centerpiece of the Partnership’s annual holiday programming and a highly visible landmark in this thriving neighborhood of New York. The second annual competition of its kind, the initiative called for proposals from New York design firms for a temporary installation for the holidays at the heart of the Flatiron District.

The crystalline Nova installation compels passersby to enter the structure and gaze onto Flatiron’s iconic landmarks, framed by apertures in the installation’s exterior. The placement of scopes, or viewing cones, is arranged to represent a centralized proverbial North Star for the Flatiron District, with each scope pointing to a distinct landmark. In effect, Nova acts as an observatory for the “constellation” of iconic sites: the Flatiron Building, Met Life Tower clock tower, Empire State Building, and surrounding landmarks. LEDs within Nova react to sound and create a pulsating light effect when activated.

“Using a mix of optical materials, our design creates a human scale kaleidoscope, remixing the surrounding iconic buildings with color, light, and the reflections of pedestrians,” said Michael Szivos, Founder and Principal at SOFTlab. “Although our design reads as an iconic and festive figure from above, the experience at the pedestrian level is very different. The exterior gives way to a crystal-like, mirror-surfaced interior that looks different from all sides.”

SOFTlab’s installation opened to the public on Wednesday, November 18th—on the North Flatiron Public Plaza at Broadway, Fifth Avenue and 23rd Street—and will remain on view through the holidays as part of the Partnership’s annual “23 Days of Flatiron Cheer” programming. The installation is permitted through NYC DOT Art.

Nova was selected from a closed call competition held by the Flatiron/23rd Street Partnership and Van Alen Institute, an organizer of design competitions for over 120 years. Five design and architecture firms were invited to submit proposals for this year’s installation. The invited firms were Bureau V, Method Design, Sage and Coombe, SOFTlab, and Studio KCA. A jury with expertise across the worlds of design and public art reviewed the proposals, including representatives from the BID’s Board of Directors, as well as Van Alen Institute’s Board of Trustees.

"The annual holiday installation is now a tradition in the district that is enjoyed by visitors and locals alike.  It provides a festive and magical experience on the Public Plaza during the holiday season,” said Flatiron Partnership Executive Director Jennifer Brown.  “We are particularly proud that this year’s installation is a true local effort – not only in our partnership with Van Alen Institute, but also in the selection of a neighborhood design firm, SOFTlab.”

“This project is a fantastic opportunity to engage with a local site and designer,” said David van der Leer, Executive Director of Van Alen Institute. “SOFTlab’s Nova offers a playful and unusual perspective of the landmarks and street life surrounding the plaza that is a visually stimulating and interactive outdoor experience for the holiday season.”

“DOT Art is excited to be partnering with the Flatiron/23rd Street Partnership for this second holiday season. The installation illustrates how interactive public art can change the perception of an environment thereby allowing people to experience it in a new way. We count on organizations like the Partnership to commission these exciting installations making NYC streets ever more inviting,” said DOT Assistant Commissioner of Design + Art + Wayfinding Wendy Feuer.

“Design is always about creating magical experiences, and we’re excited to see 3M materials inspire SOFTlab to connect imagination with space and community for this year’s winning Flatiron installation,” said Eric Quint, Chief Design Officer at 3M. “Collaborative creativity is what sparks ongoing new possibilities in our world of design; the Nova project demonstrates this, transforming 3M optical materials for light management into a new context of art and architecture in the heart of the Flatiron District.”

Sponsored by the Flatiron/23rd Street Partnership, Nova and the accompanying programming “23 Days of Flatiron Cheer” is also made possible with generous support from Presenting Sponsors Tiffany & Co. and Meringoff Properties, Contributing Sponsors Grey Group and Macmillan.

To download the full press release, click here.

To download high resolution images of Nova, click here.

Images copyright 3M

Nov 19, 2015

Flatiron Partnership Launches Fourth Annual “23 Days of Flatiron Cheer” Season, Unveils Dynamic Holiday Installation Nova

The Flatiron/23rd Street Partnership Business Improvement District unveiled its fourth annual “23 Days of Flatiron Cheer” season, complete with a neighborhood-wide scavenger hunt, performances, contests, hot beverage giveaways, “Holiday Happys” happy hours and much more. The centerpiece of the festivities is a dynamic, interactive installation – Nova – set on the North Public Plaza in the shadow of the famed Flatiron building.

“23 Days of Flatiron Cheer,” which runs from December 1st to the 23rd, features free, holiday-themed events showcasing the intersection of shopping, dining, and culture in the neighborhood.

A kickoff event – held on Wednesday, November 18 - featured a performance from The Jazz Gallery, small bites from ilili BOX, hot chocolate sampling from Shake Shack, and a chance for attendees to spin to win on the popular Flatiron prize wheel filled with gifts from local businesses.

“Brighten your holidays with a visit to Flatiron this season,” said Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership. “The Flatiron Plazas and the entire neighborhood will be brimming with activity this season, with an inspirational star-shaped installation and many fun-filled activities for our office workers, residents, and visitors.”

Anchoring “23 Days” this year is Nova by SOFTlab, which was selected through the annual Flatiron Plaza Holiday Design Competition in partnership with Van Alen Institute and NYC DOT Art, in which a curated list of designers and architects proposed concepts for the holiday season.

Situated at the intersection of 23rd Street, Broadway and Fifth Avenue, the crystalline Nova compels passersby to enter the structure and gaze onto surrounding landmarks, framed by apertures in the installation’s exterior. Its placement of scopes, or viewing cones, is arranged to represent a centralized proverbial North Star for the Flatiron District, with each scope pointing to a distinct landmark. In effect, Nova acts as an observatory for the “constellation” of iconic sites in and around the neighborhood. LEDs within Nova react to sound and create a pulsating light effect when activated.

“Using a mix of optical materials, our design creates a human scale kaleidoscope, remixing the surrounding iconic buildings with color, light, and the reflections of pedestrians,” said Michael Szivos, Founder and Principal at SOFTlab. “Although our design reads as an iconic and festive figure from above, the experience at the pedestrian level is very different. The exterior gives way to a crystal-like, mirror-surfaced interior that looks different from all sides.”

Download the full press release here.

Oct 28, 2015

Flatiron Partnership and Van Alen Institute Announce Winner of Flatiron Public Plaza Holiday Design Competition

Winning Installation for 2015 Holiday Season to be Unveiled on Wednesday, November 18th

The Flatiron/23rd Street Partnership Business Improvement District (BID) and Van Alen Institute today announced SOFTlab as the winner of the Flatiron Public Plaza Holiday Design Competition, the second annual competition of its kind, which called for proposals from New York design firms for a temporary installation at the heart of the Flatiron District. SOFTlab’s winning proposal, Nova, will be the centerpiece of the Partnership’s annual holiday programming and a highly visible landmark in this thriving neighborhood of New York.

SOFTlab’s installation opens to the public on Wednesday, November 18th—on the North Flatiron Public Plaza at Broadway, Fifth Avenue and 23rd Street—and will remain on view through the holidays as part of the Partnership’s annual “23 Days of Flatiron Cheer” programming. When complete, the crystalline Nova installation will compel passersby to enter the structure and gaze onto Flatiron’s iconic landmarks, framed by apertures in the installation’s exterior.

The closed call competition began in July 2015, when the Flatiron 23rd Street Partnership and Van Alen Institute—an organizer of design competitions for over 120 years—invited five design and architecture firms to submit proposals for this year’s installation. The invited firms were Bureau V, Method Design, Sage and Coombe, SOFTlab, and Studio KCA. A jury with expertise across the worlds of design and public art, including representatives from the Partnership as well as Van Alen Institute’s Board of Trustees reviewed the proposals.

"The annual holiday installation is now a tradition in the district that is enjoyed by visitors and locals alike.  It provides a festive and magical experience on the Public Plaza during the holiday season, said Flatiron Partnership Executive Director Jennifer Brown.  “We are particularly proud that this year’s installation is a true local effort – not only in our partnership with Van Alen Institute, but also in the selection of a neighborhood design firm, SOFTlab,”

“This project is a fantastic opportunity to engage with a local site and designer,” said David van der Leer, Executive Director of Van Alen Institute. “SOFTlab’s Nova offers a playful and unusual perspective of the landmarks and street life surrounding the plaza that will be a visually stimulating and interactive outdoor experience for the holiday season.”

In Nova, the placement of scopes, or viewing cones, is arranged to represent a centralized proverbial North Star for the Flatiron District, with each scope pointing to a distinct landmark. In effect, Nova acts as an observatory for the “constellation” of iconic sites in the neighborhood: the Flatiron Building, Met Life Tower clock tower, Empire State Building, and surrounding landmarks.

“Using a mix of optical materials, our design creates a human scale kaleidoscope, remixing the surrounding iconic buildings with color, light, and the reflections of pedestrians,” said Michael Szivos, Founder and Principal at SOFTlab. “Although our design reads as an iconic and festive figure from above, the experience at the pedestrian level is very different. The exterior gives way to a crystal-like, mirror-surfaced interior that looks different from all sides.”

“Design is always about creating magical experiences, and we’re excited to see 3M materials inspire SOFTlab to connect imagination with space and community for this year’s winning Flatiron installation,” said Eric Quint, Chief Design Officer at 3M. “Collaborative creativity is what sparks ongoing new possibilities in our world of design; the Nova project demonstrates this, transforming 3M optical materials for safety and light management into a new context of art and architecture in the heart of the Flatiron District.”

Sponsored by the Flatiron/23rd Street Partnership, Nova and the accompanying programming “23 Days of Flatiron Cheer” is also made possible with generous support from Presenting Sponsors Tiffany & Co. and Meringoff Properties, Contributing Sponsors Grey Group and Macmillan.

To see all of the five submitted proposals and to download the full press release, click here.

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2017 Archive

New Neighbor: Bulletin Mini Mall Pop-up

Get to know Sony Square NYC

Flatiron Foodies: Cosme's Honey Nut Tamal

November News Roundup

New Neighbor: Chikarashi

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Flatiron Foodies: ilili's Baked Moussaka Eggplant

#ShopSmall Saturday, November 25th for Flatiron Discounts & Prizes!

Flatiron Reflection Unveiled at Holiday Launch Party

Flatiron Foodies: Black Barn's Curried Cauliflower Steak

New Neighbor: Bazar Tapas Bar & Restaurant

Flatiron District Thanksgiving Dining Guide

New Neighbor: Blu Dot

Flatiron Partnership and Van Alen Institute Announce Winning Holiday Installation Design: Flatiron Reflection

New Neighbor: Thursday Boot Company

October News Roundup

New Neighbor: New York Laser Loft

Fall 2017 Intersections Speaker Series Recap

New Neighbor: Merakia: Greek MountainThief Spithouse + Steak

September News Roundup

Resilient Retail in the Flatiron District

2017 Business Assistance Forum Recap

New Neighbor: Pottery Barn Flagship

New Neighbor: Hidden City Event Loft

Fall Event Lineup

August News Roundup

Flatiron is a College Town

Flatiron Summer Series Recap

Flatiron Shared Street Ribbon Cutting

New Neighbor: Cote

July News Roundup

Flatiron BID Issues RFP for Holiday Event Management Team

NYC Restaurant Week Returns with 18 Participating Flatiron District Restaurants

New Neighbor: KOHLER Experience Center

New Neighbor: The White Company

New Neighbor: CAVA

New Neighbor: &pizza

2017 Fourth of July Holiday Guide

June News Roundup

New Neighbor: The Pho

Annual Meeting Recap: Celebrating 11 Years, and Looking Ahead

Hanging Flower Baskets Return to the Flatiron District

Father's Day in the Flatiron District

Exercise on the Flatiron Public Plaza This Summer on Wellness Wednesdays (June 21-August 9)

Mark Your Calendars for This Year's Tech Tuesday Line-Up (June 20-August 8)

Announcing the 2017 Summer Series Throwback Thursday Line-Up

May News Roundup

Announcing the 2017 Flatiron Summer Series: June 20th – August 10th

Memorial Day Holiday Guide

Volunteers Needed for Broadway Vacancy Survey

New Neighbor: GRK Fresh

New Neighbor: Dr Smood

Mother's Day Flatiron Gifts Guide

Mother's Day Flatiron Restaurant Guide

New Neighbor: Made Nice

Speaker Series Recap: Access to Capital for Small Businesses

New Neighbor: Peter Manning NYC

Dining Options Expand in the Flatiron District

April News Roundup

New Neighbor: BONMi

Flatiron Flâneur

New Neighbor: Yo! Sushi

New Neighbor: Fields Good Chicken

Your Guide to Easter in the Flatiron District

Flatiron Green Cafe and ilili BOX Open for the Season

New Neighbor: Patisserie Chanson

New Neighbor: WANT Apothecary

Coworking Spaces Flourish in the Flatiron District

March News Roundup

City Lights Comes to the Flatiron District

Public Improvement Projects in the District

Destination Midtown App Launches

New Neighbor: ROKI Le Izakaya

New Neighbor: sundays nail studio

Celebrate Pi Day (3.14) in the Flatiron District

New Neighbor: Made Man Barbershop

Museum of Public Relations Celebrates Women’s History Month

Vote for One Book, One New York

February News Roundup

New Neighbor: Salon Cecilia

A President's Day Weekend Staycation in the Flatiron District

Baruch College Ranks #1 in Social Mobility

Valentine's Day Neighborhood Guide

Flatiron District Super Bowl Guide

Valentine's Day Dining in the Flatiron District

January News Roundup

New Neighbor: Modrn Sanctuary

2016 Flatiron BID Community Survey Results

2-for-1 NYC Broadway Tickets Now On Sale

NYC Restaurant Week Winter 2017

New Neighbor: VERTS

Volunteer for HOPE 2017

January Joiner: Get Fit in Flatiron

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December News Roundup