Dec 12, 2017

The Evolution of 212 Fifth Avenue

The blocks surrounding Madison Square Park have held the reputation of being one of the most elite in Manhattan since the early 1800s. Boasting fashionable residences such as the Fifth Avenue Hotel and the Jerome Mansion, the area quickly established itself as an epicenter for the most affluent New Yorkers.

The turn of the 20th Century saw a new building in the thriving area – 212 Fifth Avenue. Originally designed for commercial use by the renowned architectural firm Schwartz & Gross, the building has preserved its legacy status throughout the years. Built in 1912 as one of the city’s first skyscrapers, for over 100 years the building’s neo-gothic and Romanesque features have stood the test of time.

In 2016, the remarkable structure was converted from commercial use into 48 beautiful residences when prominent New York City developer Madison Equities took over the reins. By fusing the original pre-war architecture with spectacular modern touches and amenities, 212 Fifth Avenue’s transformation from an industrial structure to a luxury residential tower has played a vital role in the booming, and increasingly residential, surrounding neighborhood. 

Prominent architectural firm Helpern Architects helped to redesign the fully restored façade as well as many of the striking exterior features throughout the tower, making 212 Fifth Avenue an historic wonder amongst its exclusive neighbors. The lavish decor of the building was the vision of interior designer Pembrooke & Ives.


The building’s triplex penthouse, The Crown, is an unmistakable beacon in and of itself. With nearly 10,000 square feet of interior space, and 5,700 square feet of outdoor space, the penthouse’s royal namesake ties in perfectly with its majestic features. Boasting spectacular 360-degree views of the Hudson River, the Flatiron Building, and many other iconic landmarks across Manhattan, this luxurious space is distinguished by its incomparable style and sophistication.


In addition to the luxurious penthouse, the building also features an array of world-class amenities including a 24-hour doorman and concierge, valet parking, screening room, lounge, and catering kitchen. Residents can also enjoy a Wright Fit-designed fitness center, with adjoining yoga studio and private treatment room.

Whether you’re gazing out at the building’s dazzling Manhattan views or making use of one of the many state-of-the-art amenities, 212 Fifth Avenue is a mix of extravagance and history, and truly one of the most prominent addresses in New York City.  

212 Fifth Avenue, at Fifth Avenue and 26th Street, (212) 935-1212

Dec 11, 2017

Flatiron District Holiday Gift Guide

Are you looking for fun ways to spread holiday cheer to friends and family? The Flatiron BID has put together a gift guide for the holidays featuring a wide range of gift ideas such as children’s toys, apparel, unique food baskets, and holiday keepsakes. Please contact businesses directly for more information.

Bath & Body Works, 304 Park Avenue South, corner of 23rd Street, (212) 260-9293

Bath & Body Works is bringing you gift ideas, inspiration, and new products throughout the holidays with their Christmas Gift Guide. Special holiday scents include Vanilla Bean Noel, Warm Candy Apple, and Twisted Peppermint. Bath & Body Works is also offering special discounts and promotions throughout the holiday season, including $10 off of purchases of $30 or more.

Bulletin Mini Mall, 927 Broadway, between 21st and 22nd Streets, (212) 228-1625

One of the newest additions to the neighborhood, Bulletin Mini Mall is an experiential retail store for women. Bulletin celebrates women in every inch of the stores through design, shopping experience, product selection, and programming. It’s also a great option for those looking to give back this holiday season as Bulletin gives 10% of all store profits to Planned Parenthood of NYC.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 229-2560

The holidays in Italy wouldn’t be complete without panettoni and pandori. Traditionally, Italians give the festively wrapped cakes as gifts, as they symbolize luck and prosperity through the New Year. There’s plenty of time to get the foodie in your life the perfect holiday gift as Eataly will be offering extended hours by opening at 8 am on December 23rd and 24th.

Flying Tiger, 920 Broadway, corner of 21st Street, (212) 777-1239

Flying Tiger is crazy about Christmas with fun and quirky holiday treats, clothing, and ornaments. At Flying Tiger, you can spread holiday joy without breaking the bank with gifts starting at just $1.

L’Occitane en Provence, 170 Fifth Avenue, corner of 22nd Street, (212) 206-8860

Countdown to the holidays and treat yourself to must-have skin care, body and bath, and hand care gifts with L’Occitane’s Holiday Advent Calendars. Open all 24 chateau doors and find a surprise hidden behind each one. Featuring a selection of best-sellers, each calendar is filled with 24 days of beauty products.  

The LEGO Store, 200 Fifth Avenue, corner of 23rd Street, (212) 255-3217

For kids and kids at heart, shake up your imagination with holiday gifts from LEGO. Top holiday gifts include elaborate Star Wars, DC Comics, and Minecraft sets. LEGO’s smaller figurines and key chains also make perfect stocking stuffers.

Marimekko, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 843-9121

During the holiday season, Marimekko is all about joy, warmth, coziness, and making wishes come true. Marimekko's gift guide is full of inspiring ideas for the Christmas stocking, including comfortable nightdresses, soft bathrobes, and sculptural vases.

Michaels, 675 Sixth Avenue, on the corner of 22nd Street, (646) 259-3911

Let Michael’s help you create a one-of-a-kind, DIY holiday gift with ceramic photo flower pots, watercolor greeting cards, and photo greeting cards holders.

Papyrus, Two Flatiron District Locations: 655 Sixth Avenue, between 20th and 21st Streets, (212) 355-1880 and 940 Broadway, between 22nd and 23rd Streets, (212) 228-2877

Papyrus has an extensive collection of holiday greeting cards and gifts like mugs, trinkets, dishes, and candles.

Rizzoli Bookstore, 1133 Broadway, between 25th and 26th Streets, (212) 759-2424

Rizzoli is the perfect place to get a holiday gift for the book lover in your life. The bookstore offers a wide collection of books from photography and design, to sports and foreign literature.

Sony Square NYC, 25 Madison Avenue, corner of 25th Street, (212) 833-8800

Sony Square NYC is a public space committed to showcasing innovations in products, music, movies and gaming. During the holiday season, shoppers can test out all of the latest Sony technologies and products.

Space Kiddets, 26 East 22nd Street, between Broadway and Park Avenue South, (212) 420-9878

Located in the heart of the Flatiron District, Space Kiddets is a children’s boutique with a funky vibe offering a one-of-a-kind selection of holiday toys and apparel.

Whisk, 933 Broadway, between 22nd and 21st Streets, (212) 477-8680

Whisk offers a wide array of kitchenware so you can get holiday gifts for everyone on your list. Whisk also provides helpful online gift guides for budgets up to $25, $50, and $100.  

Photo Credit: Flying Tiger

Dec 11, 2017

Flatiron District Holiday Dining Guide

The Flatiron District is the perfect place to spend the holidays! See below for a list of local dining options for Christmas Eve and Christmas Day. Please contact restaurants individually for reservations and more information.

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300

Join 230 FIFTH for its Christmas festivities! On December 25th, 230 FIFTH will be serving a Christmas Day Buffet from 1 pm to 9 pm. The buffet will include Christmas favorites like honey glazed ham, oven roasted turkey, and prime rib. The meal is $42 for adults and $25 for children.

Black Barn, 19 East 26th Street, between Fifth Avenue and Madison Avenue, (212) 265-5959

Black Barn will be celebrating Christmas Eve with the Italian tradition of the Seven Fishes dinner prepared by Executive Chef Matteo Bergamini, born and raised in Toscolano-Maderno, Italy. The Seven Fishes dinner is $85 per person. Black Barn will also be serving its regular a la carte menu.

The Churchill Tavern, 45 East 28th Street, between Madison Avenue and Park Avenue South, (646) 476-8419

The Churchill Tavern is now taking bookings for dinner on Christmas Eve. Book early to ensure a reservation.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 229-2560

This Christmas Eve, Eataly is bringing good tidings and cheer to the entire store, with special festive dishes at rooftop pop-up Baita, an Alpine bar in La Piazza, and a roaming drink cart. Eataly’s chefs will also be featuring cozy prix fixe menus at Le Verdure and Il Pesce. Eataly will be closed on Christmas Day, but will be offering extended hours starting at 8 am on December 23rd and 24th.

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929

Bring your friends and family to ilili on Christmas Eve for a celebration of goodwill and cheer as the restaurant will be offering a special four-course prix fixe menu for $78 per person. Entrees include Scottish salmon with golden beets and parsnips, diver scallops with eggplant and pomegranate, and stuffed grape leaves with lamb confit.

La Pecora Bianca, 1133 Broadway, on the corner of 26th Street, (212) 498-9696

On Christmas Eve, La Pecora Bianca will be offering guests a special four-course prix fixe menu for $75 per person, featuring holiday specials and La Pecora Bianca classics. Entrees include braised short rib with polenta and shaved brussels sprouts, swordfish with broccolini, turbot with cauliflower and caviar vinaigrette.

Le Coq Rico, 30 East 20th Street, between Broadway and Park Avenue South, (212) 267-7426

Le Coq Rico is open during its regular hours for lunch and dinner on both Christmas Eve and Christmas Day. In addition to its regular a la carte menu, Le Coq Rico will also be offering a special $95 per person prix fixe menu. Special menu items include frog leg chervil soup, stuffed roasted Emden goose with potato gnocchi, and raspberry & vanilla snowman Vacherin.

Park Avenue Winter, 360 Park Avenue South, corner of 26th Street, (212) 951-7111

In celebration of the holiday, Park Avenue Winter will be offering a special three-course, prix fixe menu on Christmas Day from 4 pm to 10 pm.

Image via Black Barn

Are you offering a holiday dinner special? Please email

Dec 8, 2017

Flatiron Foodies: Natural Gourmet Institute's Butternut Squash Tart with Pecan Crust

Welcome to the fourth installment of Flatiron Foodies, a tasty part of the 23 Days of Flatiron Cheer, featuring a few of the district's culinary standouts to help you with your holiday menu planning. 

For the fourth week of the series, Natural Gourmet Institute Chef Instructor and Programming & Content Manager Ann Nunziata shares her Butternut Squash Tart with Pecan Crust recipe. Made with delicious, plant-based ingredients, this tart will steal the show at your holiday gathering!



Natural Gourmet Institute
Chef Instructor and Programming & Content Manager Ann Nunziata

Yields: One 9-inch tart
Preparation time: 25-30 minutes
Cooking time:
 Approximately 2 hours 10 mins (not including cooling time) 

Pecan Crust

  • 1 cup pecans
  • 3/4 cup whole wheat pastry flour
  • 2 tablespoons maple sugar
  • 1/4 teaspoon baking powder
  • 1 tablespoon melted coconut oil
  • 1/4 cup maple syrup
  • Pinch of sea salt

To Prepare Crust:

  1. Preheat oven to 350°F.
  2. In food processor, grind pecans to fine meal with flour, maple crystals, baking powder, and salt.
  3. In separate small bowl, whisk together oil and maple syrup.
  4. Add oil and syrup to dry ingredients in processor and pulse lightly until dough comes together.
  5. Press crust mixture into tart pan. Refrigerate for 15-20 minutes, then parbake for 15-20 minutes, until almost golden. Let cool completely.



  • 4 pounds butternut squash (need 4 cups puree)
  • 1/2 cup maple sugar
  • 3 tablespoons kuzu dissolved in 1/4 cup soymilk
  • 1 tablespoon melted coconut oil
  • 1/2 teaspoon ground ginger
  • 1/4 teaspoon ground cloves
  • 1 teaspoon vanilla extract
  • 1 teaspoon orange extract
  • 2 tablespoons agar flakes
  • 1/2 cup water

To Prepare:

  1. Cut butternut squash in half lengthwise. Scoop out and discard seeds. Place face-down on a parchment-lined baking sheet and roast at 350°F until fork-tender, about 40 minutes.
  2. When cool enough to handle, use a spoon to scoop out cooked squash. Mash until smooth.
  3. Measure 4 cups puree. Add to food processor with maple crystals, kuzu with soymilk, oil, spices, and extracts. Process until well blended, scraping sides of the bowl often.
  4. In a small pot over medium heat, bring agar and water to a boil. Reduce heat, cover, and cook until agar is dissolved. Add agar mixture to squash in food processor and blend for 1-2 minutes. Set aside.
  5. Pour filling into tart shell once the shell is cool.
  6. Loosely cover crust with tented foil to keep edges from browning too quickly. 
  7. Bake for 40 minutes or until knife inserted in center of the tart comes out clean and crust is firm. Remove foil from the edges 10 minutes before removing from the oven.
  8. Cool tart to set filling before slicing (about 30 minutes). Garnish with a dollop of your favorite non-dairy cream.


Pictured below: Chef Instructor and Programming & Content Manager Ann Nunziata

Dec 5, 2017

Get to know Sony Square NYC

At the very center of the neighborhood, if you wander through Madison Square Park and head uptown on Madison Avenue, you might just stumble upon one of the Flatiron District's most fun-filled free experiences: Sony Square NYC. Sony Square NYC is a showplace for the latest in Sony entertainment and technology, and throughout the year Sony brings in new, exciting, interactive exhibits allowing you to play with a variety of technology and try something new each time you visit. 


Upon entering the company's New York City headquarters at 25 Madison Avenue, you'll have a hands-on experience with select new Sony technologies and products, some of which are still in the prototype stage. Additionally, the intimate space is used for unique consumer events, Sony Music artist meet and greets, and classes with world-renowned photographers.


New exhibits open at Sony Square NYC every six to eight weeks giving Flatiron District residents and office workers the chance to stop by and enjoy a new experience every few months. The space is currently featuring an “Experience PlayStation” exhibit, that allows guests to check out the enhanced graphics of the PS4 Pro, dive into the immersive experience of PlayStation VR (virtual reality), and get to know the wide variety of content and games across both platforms.


To celebrate the upcoming movie release, be sure to catch their latest showroom addition – an exclusive Jumanji: Welcome to the Jungle interactive experience! You'll be transported into the jungle with the help of 3D glasses and a haptic vest. Stop by Sony Square NYC to immerse yourself in the world of Jumanji now through January 8th, 2018. And don't forget to stop by again later in January to see what new Sony technology fun is ready and waiting for you to get your hands on! Sony Square serves as the perfect, cost-effective (free!) activity to keep you or your family from going stir crazy during the cold winter months. 



Sony Square NYC is open Monday - Saturday 10 am - 7 pm, and Sunday 11 am - 6 pm. For more information on the space and current exhibits, please visit:


Photos courtesy of Sony Square NYC.

Dec 4, 2017

Flatiron Foodies: Cosme's Honey Nut Tamal

Today marks the third week of Flatiron Foodies, a part of the 23 Days of Flatiron Cheer, to help you with your holiday menu planning.

Tamal (also known as Tamales) and Christmas go hand in hand in Mexico. Cosme Chef/Owner Enrique Olvera and Chef Daniela Soto Innes share the restaurant's take on this holiday tradition that will leave your guests fighting over second helpings. 

Note: Ingredients are listed in grams as Mexico uses the metric system for everything, including cooking. We've taken the liberty to make the conversions to standard American cooking units for our fellow New Yorkers, and others reading this in the United States. 



Chefs Enrique Olvera & Daniela Soto Innes

Serves:  8
Preparation time: 20-25 minutes
Cooking time: 1 hour - 1hour 15 minutes (30 minutes of cooking and 30-45 minutes in the oven)

Butternut Squash Puree:

  • 1 ea                    big butternut squash
  • 2 g (½ tsp)          salt, kosher
  • 4 g (1 tsp)           honey
  1. Wash the squash. Cut the squash longwise and clean from seeds and fibers.
  2. With a sharp knife create a grid pattern in the meat so they cook evenly. 
  3. Place the squash on a baking tray, face up, and season with salt and honey. 
  4. Cover with aluminum foil so the steam stays within the tray. 
  5. Bake for 45 minutes or until the meat is soft and you can see the grid pattern is opening up.
  6. Let the squash rest 15 minutes while still covered with the aluminum foil. 
  7. While still warm, use a big spoon to scrape the squash flesh out of the skin into a bowl. 
  8. The squash will be soft enough to become a mash simply by stirring.


  • 240 g (1 cup)     masa, white corn
  • 240 g (1 cup)     butternut square puree (from above)
  • 140 g (1/2 cup)  brown butter (room temperature)
  • 3 g (½ cup)        baking powder
  • 3 g (½ cup)        baking soda
  • 8 ea                   banana, leaf
  1. Mix the masa, puree, baking powder, baking soda and brown butter.
  2. Fill and seal the banana leaves.
  3. Steam tamales in oven for 50 minutes. Let the tamales rest at room temperature for 3 hours before refrigerating.
  4. Store in the refrigerator below 41 degrees for up to 3 days. To bring up to temperature, steam for three minutes in the oven (with leaf).

 Honeynut Fudge:

  • 2 ea                   honeynut squash
  • 90 g (6 tbsp)      butter
  • 1 g (1 pinch)      salt
  1. Peel the honeynut squash, clean from seeds and fibers and cut into a big dice.
  2. Bake covered until soft, and mash.
  3. While still warm, place it in a blender mixer, add a pinch of salt and emulsify with the cold butter. 
  4. Mix until a glossy, shiny, and fudgy consistency is reached.


  • 275 g (1 ¼ cup) plum tomatoes
  • 88 g (¼ cup)      tomatillo
  • 60 g (4 tbsp)      onion
  • 5 g (1 tsp)          garlic
  • 30 g (2 tbsp)      dry guajillo
  • 6 g (1 tsp)          thai chili
  • 0.3 pt (¾ cup)    pumpkin seeds
  • 0.2 pt ( ½ cup)   brown butter
  1. Preheat oven to 350F. 
  2. Place the tomatoes, tomatillos, onion, and garlic on a covered tray and bake covered until soft. 
  3. Clean the chilis from seeds and hydrate with water.
  4. Toast the pumpkin seeds.
  5. Blend all ingredients adding water until spoon consistency.
  6. Strain. 

Pumpkin Seeds:

  • 40 g (3 tbsp)      pumpkin seeds
  • 0.2 L (¾ cup)     canola oil, frying
  • 0.6 g (1 pinch)   salt, Maldon
  1. Soak the pumpkin seeds in water for at least 2 hours.
  2. Preheat the oil to 330F. 
  3. Deep fry the drained seeds until golden and puffed. 
  4. Let the excess oil drain into paper towels and season with salt while still warm.

Castelrosso Cheese:

100 g (3.5 oz)     Castelrosso 

Plate & serve: 

Remove the banana leaf from each steamed tamal and place in a bowl. Add honey nut fudge and top with the rich sikilpak. Garnish with the fried pumpkins seeds and castelrosso cheese. Enjoy! 

Pictured above: Chef/Partner - Daniela Soto Innes

Pictured below: Chef/Owner - Enrique Olvera





Nov 28, 2017

New Neighbor: Doux Supperclub

The Flatiron/23rd Street Partnership is pleased to announce that Doux Supperclub, a Parisian-themed speakeasy featuring live performances, has opened in the Flatiron District.

Located at 59 West 21st Street, Doux features two distinct spaces. The front area is a café that offers French pastries and coffee. The back opens into a 2000-square foot lounge complete with a full bar serving up unique craft cocktails. The lounge also hosts themed dinner events with live jazz and other performances.

Each of Doux Supperclub's handcrafted cocktails are paired with chocolate. For those seeking a light cocktail, ‘Summer In St. Germain’ is made with Champagne, St. Germain elder flower liqueur, and strawberry puree. ‘Pardon My French’ is gin, Aperol rhubarb liqueur, and grape fruit juice and bitters. Whiskey fans are also in luck as the menu includes a classic Old Fashioned.

Doux’s daily menu includes French classics such as croque-monsieur and croquet-salmon on toast, toasted sourdough topped with spinach, tomato and goat cheese, charcuterie and cheese boards, and sweet and savory crepes.

Sunday’s four-course brunch is served family style and includes croissants and muffins with peach rosemary jam, classic French lyonnaise with frisée, poached egg, and bacon, crepes with red caviar, and choice of dessert. Each Sunday brunch includes a live performance.

Doux Supperclub also has space available for private events including a DJ booth, stand-up bar, and 80-person banquet seating.

Doux Supperclub is open 5 to 11 pm Tuesday & Wednesday, 5 pm to 4 am Thursday, Friday & Saturday, and 12 to 6 pm on Sunday.

Doux Supperclub, 59 West 21st Street, (212) 359-4200

Photo Credit: Doux Supperclub

Nov 27, 2017

Flatiron Foodies: ilili's Baked Moussaka Eggplant

Welcome to the second installment of Flatiron Foodies, a part of the 23 Days of Flatiron Cheer, to help you with your holiday menu planning.

For the second week of the series, ilili Chef de Cuisine Daniel Dorado shares his Baked Moussaka Eggplant. This versatile dish can be served as a main or a side and is perfect for pleasing vegetarians and meat-eaters alike.



ilili Restaurant
Chef de Cuisine Daniel Dorado

Serves:  6-8
Preparation time: 20-25 minutes
Cooking time: 1 hour - 1hour 15 minutes (30 minutes of cooking and 30-45 minutes in the oven)


  • 3 pounds cubed eggplant, half of the skin in stripes
  • 1 cup large diced ripe Roma Tomatoes (skinless)
  • 1 cup large Roma canned tomatoes with juices
  • 1 cup sliced onion
  • 2 tablespoon sliced garlic
  • 1 1/2 teaspoon Kosher salt
  • ¼  teaspoon allspice
  • ¼  teaspoon cinnamon
  • ½  cup water
  • ⅛  cup extra-virgin olive oil
  • 58 round cherry tomatoes
  • 1 tablespoon Kosher salt

To Prepare: 


  1. Using a vegetable peeler, peel strips of skin from eggplant lengthwise and cut into 1-inch cubes.

  2. Deep-fry the eggplant in cooking oil until brown, remove from oil, and place on white paper napkins to soak up the excess oil. (For a healthier alternative, brush eggplant with oil and bake at 375 degrees until browned and slightly charred.)


  1. Preheat oven to 375 degrees.

  2. Using a hot sauce pot, add olive oil and garlic and saute garlic until translucent, but not brown.

  3. Add the onions, all of the seasonings, and saute until onions are wilted.

  4. Add tomatoes, and water, and bring to a boil, allow to simmer for 12 minutes.

  5. Reserve for later use.


Baking Moussaka:

Place the eggplant in a 10-inch round baking pan and top with sauce and the 1 tablespoon of salt. Layer the cherry tomatoes in a circular fashion. Bake at 375 degrees for 30-45 minutes until the tomatoes are brown, with a slight char.


Special Thanks to ilili General Manager Britta Priest.

Pictured above: Baked Moussaka Eggplant as served at ilili Restaurant.

Pictured below: Baked Moussaka Eggplant as served at home.

Pictured below: Chef de Cuisine Daniel Dorado.
Photos courtesy of ilili Restaurant.


Nov 21, 2017

#ShopSmall Saturday, November 25th for Flatiron Discounts & Prizes!

Founded by American Express, Small Business Saturday is an opportunity to show love to small businesses during the holiday shopping season. This year, as a Neighborhood Champion, the Flatiron/23rd Street Partnership is collaborating with businesses across the district to hold in-store events and special deals, in addition to a neighborhood-wide photo scavenger hunt, this Saturday, November 25th.

Throughout the district, you'll see local businesses decked out with Small Business Saturday decor. The businesses below are doing something extra special on Small Business Saturday. Use the hashtag #ShopSmall and tag @FlatironNY on social media.

Abracadabra – 19 West 21st Street, (212) 627-5194

Snap photos with Abracadabra’s Zoltar Machine and enjoy 10% off stocking stuffers when you mention the Flatiron/23rd Street Partnership.

The Belgian Beer Cafe - 220 Fifth Avenue, (212) 575-2337

In celebration of Small Business Saturday, take 15% off your brunch or lunch bill when you mention Small Business Saturday to your server.

BONMi - 119 East 23rd Street, (646) 895-9232

Enjoy any beef entree for $6, and any other entree item for $5 all day if you mention "shop small" at check out.

The Churchill Tavern – 45 East 28th Street, (646) 476-8419

The Churchill Tavern is offering a $25 per person brunch, which includes one brunch item, two drinks, and includes tax and gratuity.

Flatiron Wines – 929 Broadway(212) 477-1315

Step into Flatiron Wines for a Small Business Saturday wine tasting. Get 15% off the wines at the tasting when you sign up for the Flatiron Wines newsletter.

ilili BOX- 999 Broadway, in the Flatiron North Public Plaza, (646) 771-4090

Free side of ilili BOX's signature Phoenician Fries with the purchase of any sandwich or rice bowl.

N.Y. Cake - 56 West 22nd Street, (212) 675-2253

Stock up on your baking needs for the holiday season. Ready-made cookie icing by Wilton (10oz.) was $4.99, now $2.99. Rolled fondant (2.2lbs) was $9.99, now $4.99. Metal cookie cutters, buy one get one free.

New York Personal Training (NYPT) - 12 West 21st Street, 2nd Floor, (646) 389-2812

Buy one Strength Training Session, get a Restore and Recover Session Free.

Pondicheri15 West 27th Street, (646) 878-4375

Free Chai or Coffee with the purchase of a cookie or other Bake Lab item.

Rizzoli Bookstore – 1133 Broadway, (212) 759-2424

Stop by Rizzoli and post a picture of a book you would like to give or receive to your public Instagram and tag @RizzoliBookstore and @FlatironNY. All posts will be entered to win a copy of the book that you photographed ($50 max).

The Strand Popup inside Club Monaco160 Fifth Avenue, (212) 473-1452 ext. 180

Tag @strandbookstore and #shopsmall with a photo of your Saturday purchases (or just out enjoying Small Business Saturday) for a chance to win a $25 gift card. Up to three winners will be selected on November 27th. 

sundays nail studio - 51 East 25th Street, (646) 998-5711

20% off all services and products on Small Business Saturday! 

Terri - 60 West 23rd Street, (212) 647-8810

10% off menu items to anyone who mentions the Flatiron/23rd Street Partnership.

Uplift – 24 West 23rd Street, (212) 242-3103

Click HERE and use the code SMALLBIZ2017 to redeem a single class for $15 and sign up for classes. The class will be active in their Uplift Mindbody accounts for 30 days. Please note the code won't go live until Small Business Saturday: 11/25. 

Whisk – 933 Broadway, (212) 477-8680

Stop by Whisk for a cocktail spritzer demonstration with one of their sodastream machines.

Yoga Shanti – 46 West 24th Street (at Sixth Avenue), (212) 255-9642

Small Business Saturday is the perfect day to try something new! All new students that day will receive a free class. Returning students will receive 25% off classes, class packs, and retail.

Flatiron District Digital Scavenger Hunt

Join the Flatiron/23rd Street Partnership for our digital scavenger hunt on Saturday, November 25th. Eligible participants will be entered to win a prize. Here’s how to play:

  1. Attend the #ShopSmall in Flatiron Facebook Event.
  2. On November 25th, visit small businesses in the Flatiron District and take a photo in at least five different businesses throughout the neighborhood. Click here for a map to guide you. Look out for Small Business Saturday welcome mats, paper crowns, paper hearts, a tent card by the register, pennants, or a sticker on the door...bonus points if they're part of the picture! 
  3. On Saturday, November 25th, post all five pictures at the same time to the Facebook event wall. Photos must be posted on November 25th.
  4. OR enter via a public Instagram account by posting all five photos on November 25th with the hashtag #ShopSmall and tag @FlatironNY.
  5. A winner will be chosen at random.

One entry per Facebook account. Open to US residents only.

Image of Whisk via Flatiron/23rd Street Partnership





2017 Archive

The Evolution of 212 Fifth Avenue

Flatiron District Holiday Gift Guide

Flatiron District Holiday Dining Guide

Flatiron Foodies: Natural Gourmet Institute's Butternut Squash Tart with Pecan Crust

New Neighbor: Bulletin Mini Mall Pop-up

Get to know Sony Square NYC

Flatiron Foodies: Cosme's Honey Nut Tamal

November News Roundup

New Neighbor: Chikarashi

New Neighbor: Doux Supperclub

Flatiron Foodies: ilili's Baked Moussaka Eggplant

#ShopSmall Saturday, November 25th for Flatiron Discounts & Prizes!

Flatiron Reflection Unveiled at Holiday Launch Party

Flatiron Foodies: Black Barn's Curried Cauliflower Steak

New Neighbor: Bazar Tapas Bar & Restaurant

Flatiron District Thanksgiving Dining Guide

New Neighbor: Blu Dot

Flatiron Partnership and Van Alen Institute Announce Winning Holiday Installation Design: Flatiron Reflection

New Neighbor: Thursday Boot Company

October News Roundup

New Neighbor: New York Laser Loft

Fall 2017 Intersections Speaker Series Recap

New Neighbor: Merakia: Greek MountainThief Spithouse + Steak

September News Roundup

Resilient Retail in the Flatiron District

2017 Business Assistance Forum Recap

New Neighbor: Pottery Barn Flagship

New Neighbor: Hidden City Event Loft

Fall Event Lineup

August News Roundup

Flatiron is a College Town

Flatiron Summer Series Recap

Flatiron Shared Street Ribbon Cutting

New Neighbor: Cote

July News Roundup

Flatiron BID Issues RFP for Holiday Event Management Team

NYC Restaurant Week Returns with 18 Participating Flatiron District Restaurants

New Neighbor: KOHLER Experience Center

New Neighbor: The White Company

New Neighbor: CAVA

New Neighbor: &pizza

2017 Fourth of July Holiday Guide

June News Roundup

New Neighbor: The Pho

Annual Meeting Recap: Celebrating 11 Years, and Looking Ahead

Hanging Flower Baskets Return to the Flatiron District

Father's Day in the Flatiron District

Exercise on the Flatiron Public Plaza This Summer on Wellness Wednesdays (June 21-August 9)

Mark Your Calendars for This Year's Tech Tuesday Line-Up (June 20-August 8)

Announcing the 2017 Summer Series Throwback Thursday Line-Up

May News Roundup

Announcing the 2017 Flatiron Summer Series: June 20th – August 10th

Memorial Day Holiday Guide

Volunteers Needed for Broadway Vacancy Survey

New Neighbor: GRK Fresh

New Neighbor: Dr Smood

Mother's Day Flatiron Gifts Guide

Mother's Day Flatiron Restaurant Guide

New Neighbor: Made Nice

Speaker Series Recap: Access to Capital for Small Businesses

New Neighbor: Peter Manning NYC

Dining Options Expand in the Flatiron District

April News Roundup

New Neighbor: BONMi

Flatiron Flâneur

New Neighbor: Yo! Sushi

New Neighbor: Fields Good Chicken

Your Guide to Easter in the Flatiron District

Flatiron Green Cafe and ilili BOX Open for the Season

New Neighbor: Patisserie Chanson

New Neighbor: WANT Apothecary

Coworking Spaces Flourish in the Flatiron District

March News Roundup

City Lights Comes to the Flatiron District

Public Improvement Projects in the District

Destination Midtown App Launches

New Neighbor: ROKI Le Izakaya

New Neighbor: sundays nail studio

Celebrate Pi Day (3.14) in the Flatiron District

New Neighbor: Made Man Barbershop

Museum of Public Relations Celebrates Women’s History Month

Vote for One Book, One New York

February News Roundup

New Neighbor: Salon Cecilia

A President's Day Weekend Staycation in the Flatiron District

Baruch College Ranks #1 in Social Mobility

Valentine's Day Neighborhood Guide

Flatiron District Super Bowl Guide

Valentine's Day Dining in the Flatiron District

January News Roundup

New Neighbor: Modrn Sanctuary

2016 Flatiron BID Community Survey Results

2-for-1 NYC Broadway Tickets Now On Sale

NYC Restaurant Week Winter 2017

New Neighbor: VERTS

Volunteer for HOPE 2017

January Joiner: Get Fit in Flatiron

New Neighbor: Equinox Gramercy

December News Roundup