Flatiron Pride Roundup
On June 28, 1969, the uprising at the Stonewall Inn in Greenwich Village sparked a week-long protest for the civil rights of the LGBTQ community. Fifty years later, New York City honors the legacy of LGBTQ advocacy in NYC with a month-long WorldPride commemoration of the 1969 Stonewall Uprising.
As the largest Pride celebration in the world, New York City is featuring Pride events throughout the month of June and businesses in the Flatiron District will be offering special deals. The annual Pride parade kicks off on Sunday, June 30th at 12 pm in the heart of the Flatiron District at 26th Street and Fifth Avenue.
District Deals & Special Events
by Chloe, 60 West 22nd Street, between Fifth Avenue and Sixth Avenue, (347) 620-9622
Vegan favorite by Chloe is partnering with the Miley Cyrus-founded Happy Hippie Foundation all month long with a portion of sales from their Pride Cupcake supporting LGBTQ youth.
Photo Credit: Club Monaco
Club Monaco, 160 Fifth Avenue, between West 20th Street and West 21st Street, (212) 352-0936
Stop by Club Monaco Fifth Avenue during Pride week (the last week of June) to pick up a limited edition Pride Sweatshirt. 50% of the purchase price of every Pride sweatshirt will be donated to the Stonewall Community Foundation, a group created in support and celebration of the LGBTQIA+ community.
Historic Flatiron District Walking Tour, East 23rd Street (at the tip of the Flatiron Building)
To celebrate Pride, join professional guide and historian Miriam Berman on a free walking tour and discover the “proudest moments” of the Flatiron District. Our special tour, “Proud in New York’s Flatiron District”, explores the Flatiron District’s LGBTQ history as, for example, the office buildings of one of the earliest gay and lesbian rights organizations and leading youth LGBTQ organizations set up their homes in the neighborhood. These special tours meet at 11 am (rain or shine) on Sunday, June 9th and Sunday, June 23rd.
Photo Credit: Just Salad
Just Salad, 315 Park Avenue, between 23rd Street and 24th Street, (866) 673-3757
Just Salad is a proud sponsor of NYC Pride for their fourth consecutive year. On June 30, the fast-casual salad spot will be marching for the Pride Parade. They are also serving up the rainbow-inspired "Just Proud Salad" until June 30th, made with romaine and red cabbage, grape tomatoes, carrots, banana peppers, avocado + topped with house-made balsamic vinaigrette dressing. $1 from every Just Proud Salad will benefit NYC Pride.
Photo Credit: Leonelli Restaurants
Leonelli Restaurants, 7 East 27th Street, between Fifth Avenue and Madison Avenue, (212) 451-9495
Starting June 1st, Leonelli Restaurants will be offering several special rainbow treats from Leonelli Focacceria e Pasticceria. In honor of World Pride month, purchase a "Pride Pop" and a portion of the proceeds will benefit NYC Pride.
Photo Credit: Front Runner's New York
Mile High Run Club, 24 West 25th Street, between Fifth Avenue and Broadway, (212) 466-6472
Throughout the month of June, Mile High Run Club is partnering with Front Runner's New York, a running club for people who identify as lesbian, gay, bisexual, or transgender (LGBT) and those who are LGBT allies. All month long, Coach Matthew Meyer will lead runs with a portion of the proceeds going directly to 2019 Beneficiary of the Front Runners New York LGBT Pride Run.
NYC Pride March, Sunday, June 30th, 26th Street at Fifth Avenue
The first March was held in 1970 and has since become an annual civil rights demonstration. Over the years, its purpose has broadened to include recognition of the fight against AIDS and to remember those lost to illness, violence, and neglect. With over 100 floats making the trek along the route, this year's march is expected to be the world's largest. The march begins here in Flatiron at 26th Street and Fifth Avenue, and makesits way down Fifth Avenue to Greenwich Village, west to the Stonewall Inn, and north through Chelsea to the celebration at 23rd Street and Seventh Avenue (see the route map here).
Photo Credit: Shake Shack
Shake Shack, Madison Avenue and East 23rd Street, in Madison Square Park
Throughout Pride month, Shake Shack is serving a celebratory Pride Shake made with cake batter topped with rainbow glitter sprinkles. In honor of Pride, Shake Shack will also be releasing a limited edition 2019 Pride Capsule collection, which includes a super soft tee, rainbow-striped crop top, rainbow burger cap, BOMBAS Pride socks + ISLYNYC (the official jewelry sponsor of WorldPride) Burger Chain necklace. Named earlier this year one of the “Best places to work for LGBTQ Equality”, Shake Shack will uphold its title by pledging $25,000 to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people. All proceeds from their retail collection will be contributed to this donation.
Photo Credit: Sweetcatch
Sweetcatch Poke, 66 Madison Avenue, between 27th and 28th Streets, (212) 481-4020
Newcomer Sweetcatch Poke is donating 25% of proceeds from their Pride Bowl sales in the month of June to The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people under 25.
The James New York - NoMad, 22 East 29th Street, between Fifth and Madison Avenues, (212) 532-4100
An official sponsor of WorldPride, The James New York - NoMad offers a Pride package for its guests and plans to celebrate Pride all month long with its own public events. In partnership with Stonewall Community Foundation, the James New York will feature the ICONS exhibit to promote and demonstrate figures in the LGBTQ+ community through wordplay and bright and bold colored imagery. On June 13, the hotel will host an evening of drag education entitled "Love & Lipliner". Guests of the event can participate in makeup tutorials, receive makeovers, win getaways, meet famous drag queens, and enjoy performances. FEIGN, an androgynous collection of gender-neutral clothing line will be featured at the hotel's retail popup, 5Phere.
Photo Credit: The Center for Book Arts
The Center for Book Arts, 28 West 27th Street, Third Floor, between Fifth and Sixth Avenues, (212) 481-0295
On Tuesday, June 25, 2019, The Center for Book Arts is hosting Free Poster Printing for NYC Pride from 6:30 pm to 8:30 pm. Attendees are welcome to use the Center's wide range of fonts and colors to print their message of solidarity, resistance, and resilience for the NYC Pride March on June 30. The event is completely free, and the Center will be partnering with two LGBTQ+ organizations.
The Straight Man Celebrates Gay Pride, The Peoples Improv Theater (The PIT), 123 East 24th Street, between Park Avenue South & Lexington Avenue, (212) 563-7488
A wildly diverse assortment of NYC’s hottest LGBTQIA+ comedic talents present a genre-busting and gender-bending variety show. The Straight Man Celebrates Gay Pride will be hosted by Hannah Goldman and Jamie Benson. Learn more on Instagram at @straightmancomedy and http://bit.ly/tsm-comedy.
Photo Credit: Todd Snyder
Todd Snyder x Champion, 25 East 26th Street, between Fifth Avenue and Madison Avenue, (917) 242-3482
Champion has partnered with Todd Snyder New York for a #TSPride Campaign that honors the 50th anniversary of Stonewall with a range of t-shirts, hoodies, sweatpants, and sweatshirts. Photographer Ryan Pfluger shot the marketing campaign, which features Lea DeLaria, Scout Rose, Jenna Lyons, Milk, and Pose's Billy Porter and Dominique Jackson, among others. Twenty percent of sales support the Stonewall National Monument through a donation to the National Parks Foundation.
wagamama, 210 Fifth Avenue, between 25th Avenue and 26th Avenue, (212) 920-6233
This month, "Love Every Bun" at wagamama with the "It Gets Better Project". This non-profit strives for inclusivity and works with teens around the world as they navigate affirming and asserting their sexual orientation and/or gender identity. Purchase a bun throughout Pride month at wagamama and 25 cents for every bun will be donated to the "It Gets Better Project".
Photo Credit: Y7 x American Tye Dye
Y7, 25 West 23rd Street, Fourth Floor, Between Fifth Avenue and Sixth Avenue, flatiron@y7-studio.com.
The original Y7 Studio right here in the Flatiron district will be celebrating Pride all month long with limited-edition tees in collaboration with American Tye Dye and art by Baron Von Fancy. 20% of sales will benefit the LGBTQA+ Centers in New York and Los Angeles.
Does your business or organization have specials for Pride? Please email them to us at info [at] flatirondistrict [dot] nyc
LPC Releases Guidelines to Help Business Owners
"Small businesses face many challenges today and the intent of the Guidelines for Storefront Design in Historic Districts is to provide a helpful tool for business owners with storefronts in designated buildings," said Landmarks Preservation Commission Chair Sarah Carroll. "These guidelines will make it easier to navigate our rules and processes so that business owners can efficiently obtain approvals for a storefront that meets their needs and relates to the historic context of their building or historic district."
As the agency responsible for protecting and preserving the City's landmark properties, LPC regulates changes made to storefronts on designated buildings, most of which are located in historic districts. Thus, any proposal to change a storefront in a historic district should relate well to the building and historic district where it is located. LPC can approve well-designed contemporary storefronts as well as traditional historic storefronts, as long as the design relates harmoniously to the identity of that particular historic neighborhood or street.
"In 2017, we released a Storefront Improvement Guide in order to help business owners create vibrant storefronts that attract customers while complying with City rules and regulations," said Gregg Bishop, Commissioner of the NYC Department of Small Business Services. "The Guidelines for Storefront Design in Historic Districts released today by the Landmarks Preservation Commission is an important resource that will continue to help ensure that business owners have the tools they need to optimize their storefronts."
"Landmark preservation is an integral part of keeping New York City the familiar place we all love," said Manhattan Borough President Gale A. Brewer. "I have long been a champion for preservation, and I thank the Landmarks Preservation Commission for releasing these storefront design guidelines to make compliance and understanding easier for all businesses."
"Anything we can do to help our businesses operate most effectively and efficiently is good in my book," said Council Member Keith Powers. "This guide will help business owners stay compliant in their design while also showcasing what's best about their business. I thank the Landmarks Preservation Commission for providing this resource."
"Historic districts are nothing without the mom and pop stores that dot their streets and bring a sense of identity and community to these neighborhoods," said Council Member Carlina Rivera. "The Landmark Preservation Commission's new design guidelines will help businesses better identify solutions that work for their storefronts and bring clarity to operating within historic districts."
"We applaud the Landmarks Preservation Commission on the issuance of guidelines for storefront properties in historic districts. New York City's landmarks law protects the historic character of our city, which contributes greatly to the vitality of many commercial and retail districts," said Robert Benfatto, Co-Chair of the New York City BID Association. "LPC's new guidelines and enhanced staff-level review processes will help storefront businesses achieve compliance with LPC requirements, saving precious time and money for our vital retail sector. We support and encourage all efforts to make doing business in New York easier and more efficient."
May News Roundup
The Flatiron district is finally heating up and the excitement is radiating throughout the neighborhood. This month, Flatiron introduced a new fitness studio, wellness experience, and dining spots, exciting cultural institutions are on their way, and new tenants are moving their headquarters into the neighborhood. Stay up to date with the latest Flatiron District News with our monthly roundup of notable highlights.
- The Flatiron District is packed with wellness-oriented businesses, so the neighborhood was excited for the opening of Standard Dose at 1145 Broadway, between 26th and 27th Streets (via Fast Company). The online CBD retailer Standard Dose opened a three-story wellness experience designed to offer the super-stressed a time-out. With the growing popularity of cardio-based fitness classes and running clubs, Equinox just opened its first-ever standalone treadmill studio Precision Run Studio at 12 West 21st Street (via Yahoo Finance). Coming to Flatiron, Poster House will open June 20th at 119 West 23rd Street. This museum will host a wide range of rotating exhibitions, a permanent collection of poster art, and interactive spaces where you can be the subject or the designer of your own poster (via City Guide).
- Famed restaurateur Stephen Starr is opening a European-inspired, yet-to-be-named 115-seat restaurant that will be housed within Fotografiska, a six-story photography museum launching in September at 281 Park Avenue South (via Eater NY). Named the number 1 bar in North America, get to know the impressive space of The NoMad Bar with a tour inside (via Business Insider). For something sweet, head to Junoon for rice pudding claimed to be "the best in New York" prepared by Chef Akshay Bhardwaj's mother Neena (via New York Post). Rabbit Rabbit Tea, a Taiwanese spot, offering bubble tea, juice, and smoothies opened at 110 East 23rd Street (via hoodline).
- Ever curious about Chelsea Clinton's homes in Flatiron? Take a look inside (via The List). GFP Real Estate Company purchased a Flatiron-based property at 675 Avenue of the Americas for $89 million. The deal also called for technology company Guidepoint to take a minority stake in the asset and lease 50,000 square feet for its headquarters (via Commercial Property Executive). The Flatiron District was named a co-working space hotspot with the influx of Knotel and WeWork locations in the neighborhood (via Real Estate Weekly). Creative agency 21Grams will be moving its office to a 14,000 SF space at 381 Park Avenue South (via Real Estate Weekly), and tech firm Ghostery, Inc. has taken a 5,594 SF lease at 49 West 23rd Street for its New York headquarter office (via Real Estate Weekly).
- May was National Bike Month with National Bike to Work Day held on Friday, May 17, 2019. On Memorial Day, the Flatiron/23rd Street Partnership featured a free Memorial Day-themed historic walking tour on. The tour, “From Decoration Day to Memorial Day”, led by historian and author Miriam Berman, gave visitors an insight into the history of Memorial Day in the Flatiron District. To celebrate the sun, be sure to check out the Flatiron Summer Cocktail Guide.
Photo Credit: Eater NY of The NoMad Bar
New Neighbor: Standard Dose Wellness Experience
The Flatiron/23rd Street Partnership is happy to announce the launch of Standard Dose Wellness Experience. Located on the corner of Broadway and 26th Street, this three-story Flatiron destination is the first CBD and plant-based brick and mortar location, offering visitors a complete guided wellness journey. From a curated selection of the highest quality plant-based products to yoga, meditation, educational workshops, and spa services, Standard Dose is an all-inclusive space that serves the mind, body and soul.
“I have been working in Flatiron for years and have seen it grow into a health and wellness hub. It’s also a bustling business area with the largest concentration of co-working spaces. Because of this, we saw an opportunity to join the neighborhood offering a calm escape where people can unwind and reset," says CEO & Founder, Anthony Saniger. "People can come to Standard Dose before work, after work and even during for a quick focus or recharge session.”
Standard Dose is a multi-brand, omni channel retailer dedicated to elevating the standard for plant-based wellness, starting with CBD. Committed to education, transparency and trust, Standard Dose offers a curated selection of products that meet the highest standards of quality, effectiveness, and experience. Each brand is required to provide lab test results and in addition to, Standard Dose completes its own third-party independent lab testing and internal vetting processes. Everything goes through this rigor at Standard Dose to give consumers the confidence and trust they are looking for. Meeting legal standards, every CBD product offered at Standard Dose is made with industrial hemp that contains less than 0.3% THC.
At the entrance of Standard Dose, trained educators greet guests and are available for guidance on the benefits and uses of over 100 specially selected CBD and plant-based products ranging from ingestibles to topicals. Moving further into the space, a tea bar serves up custom blends for detox, immunity and healing. Just past the tea bar is an intimate meditation studio where guided sessions can be booked, including the option to deepen the practice with Standard Dose’s leading CBD tincture. The zen experience is further enhanced with a therapeutic skylight installation by CoeLux, which visually reproduces the behavior of the earth’s atmosphere and is proven to support mental restorative processes, reduce stress, heighten a sense of comfort and emotional wellbeing, and enhance cognitive functions.
The top floor is an outdoor rooftop hosting a series of additional meditation and yoga classes as well as educational workshops, and community events focused on CBD and plant-based wellness.
To come later in June, the lower level will feature a spa treatment room where select clean beauty services and body treatments can be reserved. With these services, guests will also have the opportunity to sample and experience a selection of luxury CBD skin care products.
Standard Dose is open daily from 10 am to 9 pm.
Standard Dose, 1145 Broadway, 212-547-9453
Flatiron Summer Cocktail Guide
The sun is shining, and the city is buzzing. Take a break from the heat this summer and cool off with one of Flatiron's most coveted summer cocktails. With summer Fridays on the horizon, take advantage of this round-up to game plan your happy hours.
Photo Credit: Almond Restaurant
Almond Restaurant, 12 East 22nd Street, between Broadway and Park Avenue South, (212) 228-7557
Along with a 3 pm - 7 pm Happy Hour menu, Almond offers a specialty cocktail menu that provides a little taste of the Hamptons in Manhattan. Stop by the Flatiron location to enjoy the "Butterfly Effect" made with Tom's Town gin, mezcal, italicus, lime, and butterfly pea flower tea.
Broken Shaker, 23 Lexington Avenue, between 23rd and 24th Streets, (212) 475-1920
With three different cocktail menus to choose from at Broken Shaker, there is truly something for everyone. Off the "Miami Vibes" menu, Broken Shaker's refreshingly sweet "Blackberry Buck" is made with Absolut Lime, Fords Gin, blackberry-mulled wine, fresh lime & grapefruit rosemary tonic.
Cosme NYC, 35 East 21st Street, between Broadway and Park Avenue South, (212) 913-9659
For a Mexican-inspired cocktail on a sunny afternoon, head over to Cosme for the "Cosme Cocktail". Made with Casa Dragon Blanco, Giffard's Triple Sec, lime, and cranberry tincture, Cosme's specialty cocktails are sweet and sophisticated.
George Washington Bar, 23 Lexington Avenue, between 23rd and 24th Streets, (212) 475-1924
If you're looking for something outside your typical drink order, GW Bar has both "Classic" and "Original" cocktail menus that are serving up some serious cocktail creativity. GW's "Cabin in the Woods" is made with branca menta, Smith & Cross rum, ancho reyes, banana, cold brew, and black urfa chili.
La Pecora Bianca, 1133 Broadway, between 25th and 26th Streets, (212) 498-9696
Fully equipped for summer cocktail cravings, La Pecora Bianca has a Spritz Bar, Negroni Bar, and Specialty Cocktails. For a strong drink that pops, try the "Negroni Sbagliato," made with Campari, Carpano Antica, and prosecco.
Leonelli Taberna, 7 East 27th Street, between Fifth Avenue and Madison Avenue, (212) 451-9495
Leonelli Taberna's Happy Hour was named one of Eater NYC's "35 Solid Happy Hour Deals in NYC." From 5 pm to 7 pm daily, the Taberna bar and lounge serves $8 cocktails and wine, $5 beer, and $5 and $10 small plates. Perfect for summer, the cocktail list includes a spritz made with Luxardo Aperitivio and Cocchi Rosa.
Quality Eats, 3 East 28th Street, between Madison and Fifth Avenue, (212) 257-8882
Celebrate Summer Fridays all summer long with Quality Eats. Every Friday from 2 pm to 5pm, guests can pay $25 for 3 cocktails/drinks and unlimited passed snacks. For a cocktail as icy as it is spicy, try the "Adios", made with Espolon Blanco, Tarragon, Green Charteuse, and Habenero Cubes.
Scampi, 30 West 18th Street, between Fifth and Sixth Avenue (212) 888-217
Serra Fiorita by Birreria, 200 Fifth Avenue, between Fifth and Sixth Avenues, (212) 229-2560
Located on the 14th floor of Eataly, Serra Fiorita's "flowering greenhouse" is the ideal spot to escape the city for a cocktail. While taking in views of the blooming mock Italian countryside and the iconic Flatiron building, sip on a frozen Aperol Spritz or choose from the extensive Spritz menu. Perfect for groups, the "Flatiron Fizz" pitcher is also available featuring blood orange juice, gin, soda, and garnished with orange slices.
Wagamama, 210 Fifth Avenue, between 25th and 26th Avenues, (212) 920- 6233
Wagamama has a new offering of Asian-inspired cocktails like a lychee martini and a yuzu collins with gin, yuzu-flavored sake, and ginger liqueur. Get your whiskey fix with the wagamama old fashioned, made with a blend of three Japanese whiskeys, sherry, and lychee liqueur. The bar also serves a flight of sakes and bottled beers, including a matcha brew.
Header Photo: Alex Staniloff for Broken Shaker at The Freehand.
Bike to Work Day 2019
New Neighbor: Sweetcatch Poke
Healthy lunch and dinner options have become a staple in the Flatiron District. That's why the Flatiron/23rd Street Partnership is pleased to welcome a new addition to healthy food choices: Sweetcatch Poke. Poke originally opened in New York City in 2016 on Lexingtonton Avenue between E 54th and E 55th. The new NoMad location, situated in the north east corner of the district, is now open on Madison Avenue between 27th and 28th streets. Sweetcatch serves pre-marinated poke bowls that mirror the authentic flavors of Hawaii.
"I have lived in the NoMad area of the Flatiron District for 16 years and love how the neighborhood has grown. We loved the community around Madison Square Park that made it the 'place to be' since my boys were born," says Sweetcatch owner, Frank Vellucci. "My boys might be 13 and 9 now, but we love to go to the park and try the various restaurants and shops throughout the district. I am proud to have Sweetcatch be part of our thriving new neighborhood."
Sweetcatch's menu offers five Hawaiian Classic bowls with ongoing specials rotating monthly. In addition, customers have the option to Build Your Own Bowl in five easy steps. First, guests choose their prefered base of white or brown rice, marinated kale, or vegetable noodles, followed by their choice of protein: chicken, tofu, or seafood pre-marinated Hawaiian style poke. Next, guests can select their custom mix of fruits and veggies as toppings and then add some crunch to complete the ultimate poke bowl. Sweetcatch also features nori popcorn, housemade lemonades, and frozen drinks.
If your office or events need catering, Sweetcatch Poke offers a robust catering menu. Build Your Own Bowls, Poke Burrito Platters, and Canape options give hosts the opportunity to offer something delicious, healthy and different.
Sweetcatch Poke is open Sunday through Monday 11 am - 9 pm.
Sweetcatch, 66 Madison Avenue, (212) 481-4020
Flatiron Foodies: The Little Beet's BBQ Jackfruit
The Little Beet is a fast-casual, vegetable-forward restaurant located in New York, Washington, D.C., and Miami. Their Flatiron location at 1140 Broadway (between 26th & 27th Streets) doubles as their test kitchen and is always bustling with new recipes from Executive Chef Geoff Korberg.
Little Beet's culinary team explores alternative, plant-based proteins inspired by healthy, delicious food trends. This month's Flatiron Foodies recipe features a hot summer food trend with their signature BBQ Jackfruit.
The Little Beet's BBQ Jackfruit
- 40 ounces canned Jackfruit, in brine (found in Trader Joe's, Whole Foods, etc.)
- 3/4 cup of your favorite BBQ sauce
- 1/2 cup cooked black beans
- 1 cup white onion, sliced and charred
- 2 tablespoons of extra virgin olive oil
- salt and pepper to taste
Method: In a medium sauce pan over medium-high heat, add jackfruit and break apart with a wooden spoon until your desired "pulled" texture is achieved. When fully heated, add BBQ sauce, black beans, and the charred onions, and cook until warm. Season with salt and pepper, and serve immediately.
Pictured above: Little Beet's signature BBQ Jackfruit (center) accompanied by original sides including (from left-to-right, clockwise) Chipotle Slaw, Charred Broccoli, Herb White Beans, and Sweet Potatoes
Pictured below: Executive Chef Geoff Korberg
Build The Block - 13th Precinct
You're invited to Build The Block, a discussion of the public safety challenges in our neighborhood with the NCOs from the 13th Precinct (Sector C).
WHAT IS NEIGHBORHOOD POLICING?
Neighborhood Policing is a new direction of the NYPD to ensure police have real relationships and accountability in the neighborhoods where they work each day. Each neighborhood in the program is assigned a new type of police officer known as Neighborhood Coordination Officers (NCOs).
These officers are hosting Build the Block safety meetings to jumpstart the dialogue between cops and community members to create real working relationships.
That’s where you come in – by attending these meetings and joining the conversation, you can help contribute to a safer, stronger New York.
