Nov 28, 2017

New Neighbor: Doux Supperclub

The Flatiron/23rd Street Partnership is pleased to announce that Doux Supperclub, a Parisian-themed speakeasy featuring live performances, has opened in the Flatiron District.

Located at 59 West 21st Street, Doux features two distinct spaces. The front area is a café that offers French pastries and coffee. The back opens into a 2000-square foot lounge complete with a full bar serving up unique craft cocktails. The lounge also hosts themed dinner events with live jazz and other performances.

Each of Doux Supperclub's handcrafted cocktails are paired with chocolate. For those seeking a light cocktail, ‘Summer In St. Germain’ is made with Champagne, St. Germain elder flower liqueur, and strawberry puree. ‘Pardon My French’ is gin, Aperol rhubarb liqueur, and grape fruit juice and bitters. Whiskey fans are also in luck as the menu includes a classic Old Fashioned.

Doux’s daily menu includes French classics such as croque-monsieur and croquet-salmon on toast, toasted sourdough topped with spinach, tomato and goat cheese, charcuterie and cheese boards, and sweet and savory crepes.

Sunday’s four-course brunch is served family style and includes croissants and muffins with peach rosemary jam, classic French lyonnaise with frisée, poached egg, and bacon, crepes with red caviar, and choice of dessert. Each Sunday brunch includes a live performance.

Doux Supperclub also has space available for private events including a DJ booth, stand-up bar, and 80-person banquet seating.

Doux Supperclub is open 5 to 11 pm Tuesday & Wednesday, 5 pm to 4 am Thursday, Friday & Saturday, and 12 to 6 pm on Sunday.

Doux Supperclub, 59 West 21st Street, (212) 359-4200

Photo Credit: Doux Supperclub

Nov 27, 2017

Flatiron Foodies: ilili's Baked Moussaka Eggplant

Welcome to the second installment of Flatiron Foodies, a part of the 23 Days of Flatiron Cheer, to help you with your holiday menu planning.

For the second week of the series, ilili Chef de Cuisine Daniel Dorado shares his Baked Moussaka Eggplant. This versatile dish can be served as a main or a side and is perfect for pleasing vegetarians and meat-eaters alike.

 

BAKED MOUSSAKA EGGPLANT 

ilili Restaurant
Chef de Cuisine Daniel Dorado

Serves:  6-8
Preparation time: 20-25 minutes
Cooking time: 1 hour - 1hour 15 minutes (30 minutes of cooking and 30-45 minutes in the oven)

Ingredients:

  • 3 pounds cubed eggplant, half of the skin in stripes
  • 1 cup large diced ripe Roma Tomatoes (skinless)
  • 1 cup large Roma canned tomatoes with juices
  • 1 cup sliced onion
  • 2 tablespoon sliced garlic
  • 1 1/2 teaspoon Kosher salt
  • ¼  teaspoon allspice
  • ¼  teaspoon cinnamon
  • ½  cup water
  • ⅛  cup extra-virgin olive oil
  • 58 round cherry tomatoes
  • 1 tablespoon Kosher salt



To Prepare: 

Eggplant:

  1. Using a vegetable peeler, peel strips of skin from eggplant lengthwise and cut into 1-inch cubes.

  2. Deep-fry the eggplant in cooking oil until brown, remove from oil, and place on white paper napkins to soak up the excess oil. (For a healthier alternative, brush eggplant with oil and bake at 375 degrees until browned and slightly charred.)

Sauce:

  1. Preheat oven to 375 degrees.

  2. Using a hot sauce pot, add olive oil and garlic and saute garlic until translucent, but not brown.

  3. Add the onions, all of the seasonings, and saute until onions are wilted.

  4. Add tomatoes, and water, and bring to a boil, allow to simmer for 12 minutes.

  5. Reserve for later use.

 

Baking Moussaka:

Place the eggplant in a 10-inch round baking pan and top with sauce and the 1 tablespoon of salt. Layer the cherry tomatoes in a circular fashion. Bake at 375 degrees for 30-45 minutes until the tomatoes are brown, with a slight char.

----

Special Thanks to ilili General Manager Britta Priest.

Pictured above: Baked Moussaka Eggplant as served at ilili Restaurant.

Pictured below: Baked Moussaka Eggplant as served at home.
homemoussaka290x235

Pictured below: Chef de Cuisine Daniel Dorado.
chef290x235
Photos courtesy of ilili Restaurant.

 

Nov 21, 2017

#ShopSmall Saturday, November 25th for Flatiron Discounts & Prizes!

Founded by American Express, Small Business Saturday is an opportunity to show love to small businesses during the holiday shopping season. This year, as a Neighborhood Champion, the Flatiron/23rd Street Partnership is collaborating with businesses across the district to hold in-store events and special deals, in addition to a neighborhood-wide photo scavenger hunt, this Saturday, November 25th.

Throughout the district, you'll see local businesses decked out with Small Business Saturday decor. The businesses below are doing something extra special on Small Business Saturday. Use the hashtag #ShopSmall and tag @FlatironNY on social media.

Abracadabra – 19 West 21st Street, (212) 627-5194

Snap photos with Abracadabra’s Zoltar Machine and enjoy 10% off stocking stuffers when you mention the Flatiron/23rd Street Partnership.

The Belgian Beer Cafe - 220 Fifth Avenue, (212) 575-2337

In celebration of Small Business Saturday, take 15% off your brunch or lunch bill when you mention Small Business Saturday to your server.

BONMi - 119 East 23rd Street, (646) 895-9232

Enjoy any beef entree for $6, and any other entree item for $5 all day if you mention "shop small" at check out.

The Churchill Tavern – 45 East 28th Street, (646) 476-8419

The Churchill Tavern is offering a $25 per person brunch, which includes one brunch item, two drinks, and includes tax and gratuity.

Flatiron Wines – 929 Broadway(212) 477-1315

Step into Flatiron Wines for a Small Business Saturday wine tasting. Get 15% off the wines at the tasting when you sign up for the Flatiron Wines newsletter.

ilili BOX- 999 Broadway, in the Flatiron North Public Plaza, (646) 771-4090

Free side of ilili BOX's signature Phoenician Fries with the purchase of any sandwich or rice bowl.

N.Y. Cake - 56 West 22nd Street, (212) 675-2253

Stock up on your baking needs for the holiday season. Ready-made cookie icing by Wilton (10oz.) was $4.99, now $2.99. Rolled fondant (2.2lbs) was $9.99, now $4.99. Metal cookie cutters, buy one get one free.

New York Personal Training (NYPT) - 12 West 21st Street, 2nd Floor, (646) 389-2812

Buy one Strength Training Session, get a Restore and Recover Session Free.

Pondicheri15 West 27th Street, (646) 878-4375

Free Chai or Coffee with the purchase of a cookie or other Bake Lab item.

Rizzoli Bookstore – 1133 Broadway, (212) 759-2424

Stop by Rizzoli and post a picture of a book you would like to give or receive to your public Instagram and tag @RizzoliBookstore and @FlatironNY. All posts will be entered to win a copy of the book that you photographed ($50 max).

The Strand Popup inside Club Monaco160 Fifth Avenue, (212) 473-1452 ext. 180

Tag @strandbookstore and #shopsmall with a photo of your Saturday purchases (or just out enjoying Small Business Saturday) for a chance to win a $25 gift card. Up to three winners will be selected on November 27th. 

sundays nail studio - 51 East 25th Street, (646) 998-5711

20% off all services and products on Small Business Saturday! 

Terri - 60 West 23rd Street, (212) 647-8810

10% off menu items to anyone who mentions the Flatiron/23rd Street Partnership.

Uplift – 24 West 23rd Street, (212) 242-3103

Click HERE and use the code SMALLBIZ2017 to redeem a single class for $15 and sign up for classes. The class will be active in their Uplift Mindbody accounts for 30 days. Please note the code won't go live until Small Business Saturday: 11/25. 

Whisk – 933 Broadway, (212) 477-8680

Stop by Whisk for a cocktail spritzer demonstration with one of their sodastream machines.

Yoga Shanti – 46 West 24th Street (at Sixth Avenue), (212) 255-9642

Small Business Saturday is the perfect day to try something new! All new students that day will receive a free class. Returning students will receive 25% off classes, class packs, and retail.

Flatiron District Digital Scavenger Hunt

Join the Flatiron/23rd Street Partnership for our digital scavenger hunt on Saturday, November 25th. Eligible participants will be entered to win a prize. Here’s how to play:

  1. Attend the #ShopSmall in Flatiron Facebook Event.
  2. On November 25th, visit small businesses in the Flatiron District and take a photo in at least five different businesses throughout the neighborhood. Click here for a map to guide you. Look out for Small Business Saturday welcome mats, paper crowns, paper hearts, a tent card by the register, pennants, or a sticker on the door...bonus points if they're part of the picture! 
  3. On Saturday, November 25th, post all five pictures at the same time to the Facebook event wall. Photos must be posted on November 25th.
  4. OR enter via a public Instagram account by posting all five photos on November 25th with the hashtag #ShopSmall and tag @FlatironNY.
  5. A winner will be chosen at random.

One entry per Facebook account. Open to US residents only.

Image of Whisk via Flatiron/23rd Street Partnership

 

 

Nov 21, 2017

Flatiron Reflection Unveiled at Holiday Launch Party

On Monday, November 20th, the Flatiron/23rd Street Partnership kicked off the sixth annual "23 Days of Flatiron Cheer" season featuring free performances, fitness sessions, prizes, hot beverage giveaways, and much more. Now in its sixth year, "23 Days of Flatiron Cheer" is made possible by generous donors Meringoff Properties (Presenting Sponsor), 212 Fifth Avenue and Sony Square NYC (Supporting Sponsors), and Porcelanosa (Contributing Sponsor).

The centerpiece of the festivities, Flatiron Reflection, the winner of the fourth-annual Flatiron Plaza Holiday Design Competition in partnership with Van Alen Institute and permitted through NYC DOT Art, was also unveiled on the Flatiron North Public Plaza in the shadow of the Flation Building.

Flatiron Reflection, designed by Future Expansion, is a publicly spirited space that encourages new experiences of the city, new modes of dwelling in the plaza, and new views of its context. A bundle of shimmering tubes creates a fragmented column at the scale of the public plaza. The fluted perimeter offers niches that can be occupied, while a panoramic central space opens out like a stage into the plaza. The conical interior form cuts out the visual noise of the city to isolate the image of the Flatiron Building and its neighbors on the skyline.

The project is designed to be experienced both up-close and from a distance. As you walk around it, the play of light, shadow, and reflection changes its appearance against the background of buildings and trees. From a distance, the folds create soft reflections that become clearer as you approach; Indistinguishable shapes sharpen into hazy impressions of familiar landmarks.

“We’re excited to be working with the Flatiron/23rd Street Partnership and Van Alen Institute to temporarily transform this spectacular site,” said Deirdre and Nicholas McDermott, principals of Future Expansion. “The installation is designed for three scales of experience: the deeply creased exterior makes spaces for individuals; the interior room offers an intimate panorama for small groups; and the north-facing wedge presents a platform toward the plaza. We hope that the installation opens new possibilities for interaction and experiences while reinforcing the pure public essence of the site.”

The installation will remain on view to the public on the Flatiron North Public Plaza at Broadway, Fifth Avenue, and 23rd Street through January 1st.

Download the full press release here

For the full "23 Days of Flatiron Cheer" schedule, click here.

Nov 20, 2017

Flatiron Foodies: Black Barn's Curried Cauliflower Steak

The Flatiron/23rd Street Partnership is kicking off Flatiron Foodies, a part of the 23 Days of Flatiron Cheer,  just in time for Thanksgiving. For the first week of the series, Black Barn Chefs John Doherty and Matteo Bergamini share a stunning side dish that will make your Thanksgiving or holiday contribution the talk of the town. 


This Curried Cauliflower Steak is prepared with cilantro raita, summer salad, toasted pine nuts, and pickled raisins. Finally, a holiday dish that will delight your carnivore cousins and your vegetarian sister!

CURRIED CAULIFLOWER STEAK
with cilantro raita, summer salad, toasted pine nuts, and pickled raisins.

Black Barn Restaurant
by Chefs John Doherty and Matteo Bergamini 

Serves:  6
Preparation time: 1 hour and 30 min
Cooking time: 35 min (10 min in the pan and 25 min in the oven)

Ingredients:

For the cauliflower steak:

  • 3 medium cauliflowers
  • 2 oz butter
  • 3 tbsp olive oil
  • 3 tbsp curry powder
  • 3 garlic cloves
  • 6 sprig of thyme
  • Salt and pepper to taste.

For the raita sauce:

  • 2 cup yogurt
  • ½ cup red onion chopped
  • ¼ cup cilantro chopped,
  • 2 tbsp lime juice
  • 4 tbsp lemon juice
  • ¼ tsp ground coriander
  • ¼ tsp ground cumin
  • ½ tsp black pepper,
  • pinch of nutmeg
  • pinch of cinnamon
  • pinch of cardamom
  • Salt to taste

For the salad:

  • 1 head of romaine lettuce
  • ½ head radicchio
  • 1 seedless cucumber
  • 1 pint grape tomatoes
  • 20 cilantro leaves
  • toasted pine nuts
  • 2 tbsp olive oil
  • juice of 1 lemon
  • Salt to taste

Method:

  1. Set the oven at 350F.
  2. For the raita sauce, mix all the ingredients in a bowl and store it in the refrigerator for a couple of hours
  3. On a cutting board clean the cauliflowers, slice them into a 1 ½” steaks and season it with curry powder, salt, and pepper.
  4. Place a sauté pan on the stove on medium heat, add olive oil, butter, garlic, and thyme.
  5. Low the heat and cook the cauliflower for about 2 min on each side until golden brown.
  6. Transfer the steaks to a sheet pan and cook it in the oven for 25 min.
  7. In the meantime clean the salads and cucumber, slice them into 1/3” strips and mix it with the rest of the ingredients
  8. On a 10” round plate pour a spoonful of raita sauce, place 1 piece of warm cauliflower steak and top it with some of the salad previously seasoned with olive oil, lemon juice, and salt.

To Finish/Garnish/Serve:

Chef’s Notes: I like to add to the salad some fresh fruit accordingly with the season such as: in the summer peaches or melon; in the fall grapes, figs and apples; in the winter pears; in the winter with white wine soaked raisins.

Try to source your ingredients locally if possible, maybe in a farmer's market or organic stores.

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Black Barn Thanksgiving Dinner:

Our Chefs are preparing delicious American classics with a seasonal touch in honor of Thanksgiving. Our prefix menu includes 3 family-style appetizers followed by the main course and 5 side dishes for everyone to share. We top off the evening with an array of desserts!

Adults $85, Children 12 & under $35 | View the full menu

Charity

We would like to highlight John Doherty’s foundation, Heavenly Harvest. With a mission to end world hunger, Heavenly Harvest creates shelf stable and nutritious meals that are made with meat, vegetables, pasta or rice, herbs, and spices without any preservatives or artificial ingredients.

black_barn_john_doherty_and_matteo-bergamini-290x235

Photos courtesy of Black Barn

Nov 13, 2017

New Neighbor: Bazar Tapas Bar & Restaurant

The Flatiron/23rd Street Partnership is excited about the addition of a new tapas hot spot in the Flatiron District. Bazar Tapas Bar and Restaurant is situated in the Nomad area of the district serving contemporary tapas.

Tapas are a variety of small, savory Spanish dishes, served as a snack with drinks, or with other tapas as a meal. Tapas may be cold (such as mixed olives and cheese) or hot (such as chopitos, which are battered, fried baby squid). In select bars in Spain, tapas have evolved into an entire, sophisticated cuisine unto itself. In Spain, patrons of tapas can order many different tapas and combine them to make a full meal. In some Central American countries, such snacks are known as bocas. In Mexico, similar dishes are called botanas.

Bazar Tapas Bar uses only the finest ingredients in its savory plates. The selections are derived from a variety of national cuisines, prepared for your specific palette. Enjoy them with a fine wine, or one of the many signature cocktails crafted by Bazar's skilled mixologists.

From the owners of Upper East Side fave Vella Wine Bar & Kitchen, and Midtown East mainstay La Cava, Bazar Tapas Bar & Restaurant joins a family of successful ventures pairing delicious food with wine & cocktails.

Bazar Tapas Bar & Restaurant is open 11:30 am - midnight Monday through Wednesday, 11:30 am - 1 am Thursday & Friday, 4 pm - 1 am Saturday, and 4 pm - midnight on Sunday.  

Bazar Tapas Bar & Restaurant, 31 West 26th Street, (212) 510-8155

 Photo Credit: Bazar Tapas Bar & Restaurant

Nov 6, 2017

Flatiron District Thanksgiving Dining Guide

Leave the cooking to the Flatiron District professionals this Thanksgiving! Below is a list of local dining options for Thanksgiving Day. Please contact restaurants individually for reservations and more information.

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300

230 FIFTH will serve a Thanksgiving Day Buffet from 11 am to 9 pm. The buffet will include a turkey carving station plus all of your favorite Thanksgiving sides and desserts. The buffet is $52 for adults and $30 for children.

Almond, 12 East 22nd Street, between Park Avenue South and Broadway, (212) 228-7557

Almond will lovingly prepare your Thanksgiving turkey, sides, apps, and desserts, with easy heating and cooking directions to go along. Some of the available menu items include pasture-raised turkey, butternut squash soup, braised collards with sherry gastrique, and apple crumb pie. Almond’s full Thanksgiving catering package serves 8-12 people for $600.

Black Barn, 19 East 26th Street, between Fifth Avenue and Madison Avenue, (212) 265-5959

Black Barn will be serving delicious American classics with a seasonal touch in honor of Thanksgiving. Black Barn’s Thanksgiving prix fixe menu includes three family-style appetizers, followed by the main course and five side dishes for everyone to share. Thanksgiving entrees include roasted turkey and braised thigh, beef tenderloin with red wine sauce, and seared branzino with grapes and chanterelles. Dinner is $85 for adults and $35 for children under 12.

BLT Prime, 11 East 22nd Street, between Lexington Avenue and Park Avenue South, (212) 228-7557

Reservations are open for BLT Prime’s three-course Thanksgiving Day dinner. Featured entrees include roasted turkey with chestnut-sausage stuffing and grenadine-infused cranberry sauce, dry-aged roasted prime rib with caramelized onion bread pudding, and arctic char with brussels sprouts and kohlrabi. Dinner is $82 for adults and $40 for children under 12.

The Churchill Tavern, 45 East 28th Street, between Park Avenue South and Madison Avenue, (646) 476-8419

The Churchill Tavern is accepting reservations for Thanksgiving dinner. The Churchill will be serving an a la carte menu, including family favorites like roast Vermont turkey with stuffing giblet gravy, traditional roast beef with Yorkshire puddings, and lamb lollipops with mint sauce. The Churchill will be open regular hours on Thanksgiving.

Eleven Madison Park, 11 Madison Avenue, between 24th and 25th Streets, (212) 229-0905

The recently-renovated Eleven Madison Park will be serving Chef Daniel’s take on Thanksgiving. The four-course Thanksgiving dinner is $245 person (add $135 for wine pairing). Reservations are now open from 12 pm to 8:30 pm.

Harding’s, 32 East 21st Street, between Broadway and Park Avenue South, (212) 600-2105

Join Harding’s for a Thanksgiving feast like no other! Harding’s is currently accepting reservations for seatings from 3 pm to 7 pm. Enjoy a three-course prix fixe menu featuring items like slow roasted turkey, roasted butternut squash soup, and Mississippi mud cake. Dinner is $59 for adults and $29 for children.

Hill Country Barbecue Market, 30 West 26th Street, between Broadway and Sixth Avenue, (212) 255-4544

Hill Country is offering a Texas-sized Thanksgiving feast on Thanksgiving Day from 11:30 am to 7 pm. Bring the whole family for pit-smoked turkey, Hill Country’s signature barbecue, and all the traditional Thanksgiving sides and desserts. The football games will be on too! Everything on the Thanksgiving Day menu is also available for pick-up. You can order a la carte, or order the Rancher's Feast which serves eight to ten guests and includes turkey, gravy, cornbread, your choice of four sides, and a pie.

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929

Join ilili this Thanksgiving to indulge in Lebanese-Mediterranean flavors with a four-course prix fixe menu. This year’s Thanksgiving menu offerings include heritage turkey with country gravy, classic mashed potatoes with herbs & crispy onions, yams with halva, veal bacon stuffing, and your choice of apple or pecan pie. Dinner is $68 for adults and $35 for children. A-la-carte menu items will also be available.

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696

La Pecora Bianca will be offering a $75 four-course prix fixe menu on Thanksgiving Day from 12 pm to 10pm. Menu offerings include butternut graminga with chestnuts and pancetta, root vegetable salad, roasted turkey with wild mushroom stuffing and cranberry salsa, and pumpkin cheesecake.

Le Coq Rico, 30 East 20th Street, between Broadway and Park Avenue South, (212) 267-7426

The Thanksgiving prix fixe dinner menu at Le Coq Rico features duck foie gras terrine, turkey consomme and black truffle ravioli, stuffed heritage turkey with sides, and a gingerbread caramelized apple tart. Dinner is $90 per person. Wine pairings are also available for an additional $50 per person.

The NoMad Restaurant, 1170 Broadway, corner of 28th Street, (212) 796-1500

The restaurant inside The NoMad Hotel will be offering a special three-course menu for Thanksgiving 2017. Special Thanksgiving entrees include foie gras torchon, bone marrow-crushed beef, and roasted turkey with butternut squash. $155 per person and $65 for children.

Park Avenue Autumn, 360 Park Avenue South, corner of 26th Street, (212) 951-7111

In celebration of their favorite holiday, Park Avenue Autumn will be offering a special three-course Thanksgiving menu from 12 pm to 8 pm.Special Thanksgiving entrees include roasted turkey with spiced cranberry and sausage stuffing, venison chop with wild huckleberries and spiced parsnip, and Nova Scotia halibut with charred leeks and pickled cabbage. Dinner is $89 for adults and $39 for children.

Roki Le Izakaya, 12 West 21st Street, between Fifth Avenue and Sixth Avenue, (646) 383-7654

Roki Le Izakaya will be open from 12:00 p.m. to 11:00 p.m. on Thanksgiving Day. In addition to their regular menu, Roki will be serving a special roast turkey ramen for $10.

Sarabeth’s Park Avenue South, 381 Park Avenue South, corner of 27th Street, (212) 335-0093

Sarabeth’s Park Avenue South will be offering a four-course prix fixe Thanksgiving menu from 2 pm to 9 pm. This year’s menu includes pan-seared crab cakes, beet and apple salad, free-range turkey with leek and sausage stuffing, pumpkin pie, and apple-cranberry crumble. $65 per person and $35 for children under 12.

The Smith NoMad, 1150 Broadway, corner of 27th Street, (212) 685-4500

Join The Smith for a Thanksgiving feast you won't soon forget. The three-course menu features a turkey platter and an array of Thanksgiving favorites to choose from. Dinner will be served from 1 pm to 9:00 pm. $65 per person.

Image via Hill Country  

Nov 1, 2017

New Neighbor: Blu Dot

The very first Blu Dot store opened in SoHo in 2008. Back then they had far fewer designs and did not need as much space to show off their home decor. Now nearly ten years later they have a lot more work to share, and the Flatiron/23rd Street Partnership is thrilled they decided to open their new modern furniture flagship store in the NoMad area of the Flatiron District.

"We are excited to elevate our retail presence with this flagship store in the Flatiron District, which we see as a burgeoning design district," says the Blu Dot team. 

Blu Dot began with friends Maurice Blanks and John Christakos, who discovered in college a shared passion for art, architecture, and design. After gradating, they searched for modern design to furnish their first homes, but the things they could afford they didn't like, and the things they liked they couldn't afford. They figured they weren't alone. So, along with friend Charlie Lazor, the three of them - two architects and a sculptor - started Blu Dot in 1997, with the goal to bring good design to as many people as possible.

Located at the corner of 28th and Madison, the new 12,000 square-foot store features a barrel-vaulted customer lounge and a dedicated trade and contract client work area. This new store will showcase Blu Dot's continued desire to elevate the in-store experience, as they are quick to reassure customers that they will still have Twizzlers, solid tunes, and great people to make sure that everyone who visits has fun.

The Blu Dot flagship is open to the public Monday through Saturday 9:30 am to 6:30 pm, and Sunday noon to 5:00 pm. 

Blu Dot, 79 Madison Avenue, (646) 863-0252

Oct 30, 2017

Flatiron Partnership and Van Alen Institute Announce Winning Holiday Installation Design: Flatiron Reflection

Last week at Celebrate Flatiron Partnerships, the Flatiron/23rd Street Partnership and Van Alen Institute announced Future Expansion’s Flatiron Reflection as the winner of the fourth annual Flatiron Public Plaza Holiday Design Competition. The holiday competition called for proposals from New York design firms for a temporary installation in the heart of the Flatiron District. Flatiron Reflection will be the centerpiece of the Partnership’s annual holiday program and a highly visible landmark in the district.

Flatiron Reflection is a publicly spirited space that encourages new experiences of the city, new modes of dwelling in the plaza, and new views of its context. A bundle of shimmering tubes creates a fragmented column at the scale of the public plaza. The fluted perimeter offers niches that can be occupied, while a panoramic central space opens out like a stage into the plaza. The conical interior form cuts out the visual noise of the city to isolate the image of the Flatiron Building and its neighbors on the skyline.

The project is designed to be experienced both up-close and from a distance. As you walk around it, the play of light, shadow, and reflection changes its appearance against the background of buildings and trees. From a distance, the folds create soft reflections that become clearer as you approach; Indistinguishable shapes sharpen into hazy impressions of familiar landmarks.

“We’re excited to be working with the Flatiron/23rd Street Partnership and Van Alen Institute to temporarily transform this spectacular site,” said Deirdre and Nicholas McDermott, principals of Future Expansion. “The installation is designed for three scales of experience: the deeply creased exterior makes spaces for individuals; the interior room offers an intimate panorama for small groups; and the north-facing wedge presents a platform toward the plaza. We hope that the installation opens new possibilities for interaction and experiences while reinforcing the pure public essence of the site.”

The installation will remain on view to the public on the Flatiron North Public Plaza at Broadway, Fifth Avenue, and 23rd Street through the holidays as part of the Partnership’s “23 Days of Flatiron Cheer” programming. Now in its sixth year, "23 Days of Flatiron Cheer" is made possible by generous donors Meringoff Properties (Presenting Sponsor), 212 Fifth Avenue and Sony Square NYC (Supporting Sponsors), and Porcelanosa (Contributing Sponsor).

The installation is permitted through NYC DOT Art and is open to the public daily, weather permitting, through January 1.

The closed-call competition began in June 2017, when the Flatiron/23rd Street Partnership and Van Alen Institute—a non-profit that organizes design competitions, public programs, and research to make cities better places—invited ten design and architecture firms to submit proposals. Invited firms were: BAS/Annie Barrett; Future Expansion; Hive Public Space; Khamsi, Marman and Borins; Kyle May, Architect; McEwen Studio; Practice; Schaum/Shieh; The Principals; and, Thread Collective. Eight submitted proposals.

A jury with expertise across the worlds of design and public art, including representatives from the Flatiron Partnership and Van Alen Institute’s board of trustees, reviewed the proposals.

“These installations have become a neighborhood tradition enjoyed by those who live, work, or visit Flatiron during the holiday season, and take part in our annual ’23 Days of Flatiron Cheer’ celebration,” said Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership. Flatiron Reflection most certainly will become a destination for people who already are in love with Flatiron—or are visiting our neighborhood for the first time. We are proud to partner with Van Alen Institute and Future Expansion, and invite all New Yorkers – and your holiday guests – to visit Flatiron this season!”

“This installation is the latest of four rewarding years of collaboration between Van Alen Institute and the Flatiron/23rd Street Partnership on the Flatiron Public Plaza Holiday Design Competition,” said David van der Leer, Executive Director of Van Alen Institute. “The initiative has become a valuable platform for launching new practices, a visible celebration of inventive, temporary designs that enliven public space during a chillier season, and an opportunity to understand how these spaces impact our minds and bodies.”

“It’s hard to believe that this is the fourth year that DOT Art has partnered with the Flatiron Partnership to activate the Flatiron plazas with specially commissioned holiday installations, said NYC DOT Assistant Commissioner of Design + Art + Wayfinding Wendy Feuer. “The glistening materials and choir-like sculptural formation will prompt passersby to engage with the art, while serving as a backdrop for festive programming throughout the holiday season.”

Download the full press release here.

To view each proposal, click here.

Archive

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2017 Archive

The Evolution of 212 Fifth Avenue

Flatiron District Holiday Gift Guide

Flatiron District Holiday Dining Guide

Flatiron Foodies: Natural Gourmet Institute's Butternut Squash Tart with Pecan Crust

New Neighbor: Bulletin Mini Mall Pop-up

Get to know Sony Square NYC

Flatiron Foodies: Cosme's Honey Nut Tamal

November News Roundup

New Neighbor: Chikarashi

New Neighbor: Doux Supperclub

Flatiron Foodies: ilili's Baked Moussaka Eggplant

#ShopSmall Saturday, November 25th for Flatiron Discounts & Prizes!

Flatiron Reflection Unveiled at Holiday Launch Party

Flatiron Foodies: Black Barn's Curried Cauliflower Steak

New Neighbor: Bazar Tapas Bar & Restaurant

Flatiron District Thanksgiving Dining Guide

New Neighbor: Blu Dot

Flatiron Partnership and Van Alen Institute Announce Winning Holiday Installation Design: Flatiron Reflection

New Neighbor: Thursday Boot Company

October News Roundup

New Neighbor: New York Laser Loft

Fall 2017 Intersections Speaker Series Recap

New Neighbor: Merakia: Greek MountainThief Spithouse + Steak

September News Roundup

Resilient Retail in the Flatiron District

2017 Business Assistance Forum Recap

New Neighbor: Pottery Barn Flagship

New Neighbor: Hidden City Event Loft

Fall Event Lineup

August News Roundup

Flatiron is a College Town

Flatiron Summer Series Recap

Flatiron Shared Street Ribbon Cutting

New Neighbor: Cote

July News Roundup

Flatiron BID Issues RFP for Holiday Event Management Team

NYC Restaurant Week Returns with 18 Participating Flatiron District Restaurants

New Neighbor: KOHLER Experience Center

New Neighbor: The White Company

New Neighbor: CAVA

New Neighbor: &pizza

2017 Fourth of July Holiday Guide

June News Roundup

New Neighbor: The Pho

Annual Meeting Recap: Celebrating 11 Years, and Looking Ahead

Hanging Flower Baskets Return to the Flatiron District

Father's Day in the Flatiron District

Exercise on the Flatiron Public Plaza This Summer on Wellness Wednesdays (June 21-August 9)

Mark Your Calendars for This Year's Tech Tuesday Line-Up (June 20-August 8)

Announcing the 2017 Summer Series Throwback Thursday Line-Up

May News Roundup

Announcing the 2017 Flatiron Summer Series: June 20th – August 10th

Memorial Day Holiday Guide

Volunteers Needed for Broadway Vacancy Survey

New Neighbor: GRK Fresh

New Neighbor: Dr Smood

Mother's Day Flatiron Gifts Guide

Mother's Day Flatiron Restaurant Guide

New Neighbor: Made Nice

Speaker Series Recap: Access to Capital for Small Businesses

New Neighbor: Peter Manning NYC

Dining Options Expand in the Flatiron District

April News Roundup

New Neighbor: BONMi

Flatiron Flâneur

New Neighbor: Yo! Sushi

New Neighbor: Fields Good Chicken

Your Guide to Easter in the Flatiron District

Flatiron Green Cafe and ilili BOX Open for the Season

New Neighbor: Patisserie Chanson

New Neighbor: WANT Apothecary

Coworking Spaces Flourish in the Flatiron District

March News Roundup

City Lights Comes to the Flatiron District

Public Improvement Projects in the District

Destination Midtown App Launches

New Neighbor: ROKI Le Izakaya

New Neighbor: sundays nail studio

Celebrate Pi Day (3.14) in the Flatiron District

New Neighbor: Made Man Barbershop

Museum of Public Relations Celebrates Women’s History Month

Vote for One Book, One New York

February News Roundup

New Neighbor: Salon Cecilia

A President's Day Weekend Staycation in the Flatiron District

Baruch College Ranks #1 in Social Mobility

Valentine's Day Neighborhood Guide

Flatiron District Super Bowl Guide

Valentine's Day Dining in the Flatiron District

January News Roundup

New Neighbor: Modrn Sanctuary

2016 Flatiron BID Community Survey Results

2-for-1 NYC Broadway Tickets Now On Sale

NYC Restaurant Week Winter 2017

New Neighbor: VERTS

Volunteer for HOPE 2017

January Joiner: Get Fit in Flatiron

New Neighbor: Equinox Gramercy

December News Roundup