Jun 15, 2018

Flatiron Foodies: Maman's Banana Lavender Cornmeal Waffles

Located at 22 West 25th Street, Maman Nomad ('mother' in French) is a melding of founding partners Benjamin Sormonte and Elisa Marshall's fondest childhood kitchen memories combined with their mutual passion for delivering quality food with a warm, artful setting.

Chef Tawni, the executive chef at Maman Nomad, shares a sweet breakfast favorite, Banana Lavender Cornmeal Waffles, for this month's Flatiron Foodies.

Banana Lavendar Cornmeal Waffles

Serves: 2


  • 2 bananas
  • 2 cups all-purpose flour
  • 1 cup cornmeal
  • 1 TB baking powder
  • 1/3 cup brown sugar
  • 1/2 TSP salt
  • 2 cups milk, whole or non-dairy
  • 3 TBL sunflower or olive oil
  • 2 eggs
  • 2 TSP vanilla extract
  • 1/4 TSP cinnamon
  • dried lavender for sprinkling, if desired


  • Place bananas, with the peel, on a parchment-lined cookie sheet or casserole dish, roast at 400 degrees until black (usually about 15 minutes). Set aside to let cool to room temperature.
  • Combine all dry ingredients in a large bowl, and set aside.
  • In an electric mixer with the whisk attachment, add the cooled bananas (discard peels), and mix on medium-low until broken up; add milk, oil, eggs, and vanilla extract and mix on medium until combined. Once combined, add dry ingredients one cup at a time. Mix to combine, and scrape down the sides once.
  • Heat your waffle iron to 250 degrees (or Level 5 on Cuisinart waffle makers), and spray with oil. Place five ice cream scoops of batter onto the iron, close, and cook until light golden brown.
  • Turn the waffles onto a cookie sheet and place in the over while cooking the remainder of the batter. 
  • Serve immediately with vanilla whipped mascarpone, sliced bananas, seasonal fruit, toasted or candied walnuts, and a sprinkle of dried lavendar. And, don't forget the pure maple syrup!
  • Note: Any leftover waffles can be stored in the freezer in an air-tight freezer bag. Bake for six minutes at 450 degrees to serve.

Pictured above: Maman's Banana Lavender Cornmeal Waffles (Photo Credit: Victoria Morris)

Pictured below: Chef Tawni, Executive Chef, Maman Nomad (Photo Credit: Esther Laseur)


Jun 11, 2018

2018 Annual Meeting & Community Reception Recap

The Flatiron/23rd Street Partnership Business Improvement District (BID) celebrated 12 years of service at its Annual Meeting & Community Reception on Wednesday, June 6th by noting the transformation of the neighborhood into a destination for property owners, businesses, residents, and visitors from around the globe.

“Many of you here tonight deserve our thanks for your commitment to making this a strong, vibrant neighborhood,” said BID Executive Director Jennifer Brown, highlighting the diversity of sectors that continues to keep the district on the cutting-edge of innovation.

The event featured a presentation by Geoffrey Newman, General Partner and Owner of Fotografiska, the world’s leading meeting place dedicated to contemporary photography in Stockholm, Sweden. Mr. Newman discussed plans for its first global location in the Flatiron District at 281 Park Avenue South. Fotografiska New York will be hosting events and open houses leading up to their grand opening in Spring 2019.

The annual meeting, which drew nearly 200 attendees, featured remarks from Manhattan Borough President Gale Brewer, New York City Councilmember Carlina Rivera, and NYPD 13th Precinct Commanding Officer, Deputy Inspector Steven M. Hellman.

The BID elected members to its Board of Directors, approved the FY 2019 budget, and presented a series of awards. BID Board Chairman Gregg Schenker and Jennifer Brown presented the annual Partnership Award to the National Museum of Mathematics (MoMath), and the Chairman's Award to Michael Cohen of Colliers International.

Outstanding Service Awards were presented to Matar Ndiaye and Ousmane Sarr of the BID's Clean Team, and to Scott Kimmins, who serves as the Flatiron/23rd Street Partnership’s Director of Operations. Jennifer Brown, in surprising Kimmins with the award, said, “He spends much of his day in the field, you can see him out there coordinating and communicating with such a broad array of people…He does this with finesse and the utmost commitment to our mission, which, simply put, is to make this a great place to work, live, and visit.”

Additionally, the BID presented Greening the District Awards to 225 Fifth Avenue Condominium, ATCOCon Edison, Meringoff Properties, Rockrose Development Corp., Touro College/NYSCAS, Tiffany & Co., and The NoMad Hotel for their generous support in beautifying Flatiron’s streetscape.

The program was followed by a cocktail reception catered by local favorite Merakia on the rooftop of 200 Fifth Avenue. See photos from the Annual Meeting & Community Reception here.

Photo Credit: Angelito Jusay Photography

Jun 11, 2018

New Neighbor: Lovesac

The Flatiron/23rd Street Partnership is delighted to welcome furniture showroom Lovesac to the neighborhood. Lovesac is the brainchild of Shawn Nelson, who launched the company in 1995 from the basement of his parents’ Utah home where he would hand-make chairs and deliver them to fellow students at the University of Utah. Since those humble beginnings, Lovesac has now grown to over 70 locations in 30 states.

Lovesac signature products are Sacs and Sectionals. Sacs may look like beanbags, but they are so much more. Filled with proprietary Durafoam, and available in multiple sizes and covers, Sacs are the closest you’ll get to sitting on an actual cloud. Sectionals modular furniture can be rearranged from one configuration to another in minutes. With machine-washable covers and lifetime guarantees, Sectionals provide all-around comfort and peace of mind.

In addition to Sacs and Sectionals, Lovesac’s Broadway showroom offers accessories like drink holders, throw pillows, and blankets. Customers can also check out Squattomans, Lovesac’s extra comfortable take on ottomans.

Lovesac is open Monday through Saturday from 10 am to 8 pm, and on Sundays from 11 am to 6 pm.

Lovesac, 927 Broadway, between 21st & 22nd Streets, (646) 590-7502

Jun 7, 2018

Announcing the 2018 Flatiron Summer Series: June 19th – August 9th

The Flatiron Summer Series is free community programming for the neighborhood, by the neighborhood. The Flatiron/23rd Street Partnership Business Improvement District (BID), in partnership with local businesses, will host eight weeks of free classes, activities, and entertainment on the Flatiron Public Plazas, at the intersection of Broadway, Fifth Avenue and 23rd Street. The series kicks off on Tuesday, June 19th, with programming on Tuesdays, Wednesdays, and Thursdays through August 9th.

2018 Flatiron Summer Series Solstice Event

On the Summer Solstice (Thursday, June 21st), the BID and the National Museum of Mathematics (MoMath) will construct a vinyl sundial on the North Plaza. Passers-by will be able to mark their shadow to show the passing of time throughout the day.

Free Tech Ed Classes on Tech Tuesdays

Since 2012, the BID has provided a series of free tech education classes as part of the Summer Series. This year, classes will be taught by instructors from many local businesses, including Baruch College Division of Continuing and Professional Studies, ThoughtMatter, Touro Graduate School of Technology and General Assembly. Classes are held on Tuesdays from 6 pm to 7 pm on the South Plaza.

Flatiron Fitness on Wellness Wednesdays

This summer, the BID continues to partner with Athleta Flatiron to provide free fitness classes on the South Plaza. The classes will be held on Wednesdays from June 20th to August 8th (excluding July 4th) from 6 pm to 7 pm. The classes will be taught by instructors from local businesses, including exhale Spa, Uplift Studios, Tiger Schulmann Kickboxing, New York Health & Racquet Club, and bodē NYC.

Flatiron Fun on Throwback Thursdays

Each Thursday, the BID will set up a game station that is free and open to the public on the Flatiron North Public Plaza complete with board games, giant Connect 4, and corn hole sets. Games will be available from 11 am to 7 pm. The Center for Book Arts and Fujifilm Wonderphoto Shop will provide free cultural education and entertainment from noon to 2 pm on select Thursdays. Beginning at 6 pm, local arts organizations including The Jazz Gallery, TADA! Youth Theater, Hill Country Live, The Peoples Improv Theatre (PIT) and North Coast as seen at The Peoples Improv Theater will provide live entertainment.

Finally, the BID's 'Summer Sweets' events are back on the North Plaza on select Thursdays! The schedule is as follows: 'Summer Scoops' free gelato from Eataly at 6 pm on June 21st; 'Mid-Summer Scoops' with free frozen custard by Shake Shack on July 26th at 6 pm; free mini cannoli for 'Summer Sweets' from Eataly at 6 pm on August 9th. Bring your family, friends, and co-workers to #SummerinFlatiron.

For more information, including the full 2018 Summer Series schedule, click here

Jun 7, 2018

Mark Your Calendars for This Year's Tech Tuesday Lineup (June 19th - August 7th)

Since 2012, the BID, in partnership with General Assembly, has offered tech education classes to the public in the warm-weather months. On Tuesday evenings from June 19th through August 7th, classes will be held on the Flatiron South Public Plaza (Broadway between 22nd and 23rd Streets). This year, instructors hail from the following local institutions and businesses: General Assembly, Baruch College Division of Continuing and Professional Studies, ThoughtMatter, and Touro Graduate School of Technology.

Tuesday, June 19, 2018

Draw. Snap. Play. Doodlematic with Touro College Graduate School of Technology

Everyone’s talking about gaming, but how does it really work? See for yourself at a workshop on game design presented by the Touro College Graduate School of Technology (GST). From drawing your idea on paper to programming competitive digital games for tablets, participants will learn to create games that can teach, entertain and engage.

Professor Al Doyle, Chair of the Multimedia & Web Design Program at Touro GST, an expert in teaching with technology in schools, colleges, and museums, will conduct this workshop using the popular app, Doodlematic. The one-hour workshop is open to beginners and advances learners alike. Professor Doyle will feature examples created by Touro’s graduate students, and enable you to find out if game design is the right career for you. 

Instructor: Professor Al Doyle

RSVP here

Tuesday, June 26, 2018

Define Before Being Defined: Top Strategies to Build a Balanced Personal Digital Brand with Baruch College - Continuing and Professional Studies

To succeed in today’s digital marketplace you need a strong personal brand that represents you and your business. Join communication industry expert, author, educator and connected networker, Trish Rubin, as she shares strategic tips to define, create, and deliver a leading personal and professional brand that powers your real-time and online presence. Gain the results that communicate a consistent brand personality Face-to-Face and on your chosen digital channels. Set a goal and learn tactics for sharing your most authentic self. Build a balanced professional presence that communicates your unique brand value to your audience in the analog and digital world.

Instructor: Trish Ruin

RSVP here

UPDATED! Due to the forecast, tonight's class will take place at General Assembly (10 East 21st Street). Class starts at  6 pm, please bring a laptop. 

Tuesday, July 3, 2018

Intro to Coding with General Assembly

Meet the programming languages that power the web, and write your first line of code.

Step into the world of web development with General Assembly. During our introductory workshop, explore the building blocks of the web — HTML and CSS — and learn how you can apply these programming languages to develop your own simple sites. By writing your own lines of code, you’ll:

  • Get a closer look at how the developer community and many different fields benefit from coding knowledge.
  • Learn how HTML and CSS function together to form the backbone of the web.
  • Cover key coding terms and principles.
  • Develop a custom, working web page from scratch.

RSVP here

Tuesday, July 10, 2018

Plan, Manage & Execute Complex Technology Projects with Touro College Graduate School of Technology

In today’s world, IT security projects are a priority for most corporations and organizations. The need for qualified Project Team Members and Project Managers has never been higher.

This workshop lead by Professor Bill Muskopf, MSPM, PMP®, Certified ITIL Expert, Certified Agile Practitioner, and Certified Risk Professional, will highlight the skills required to properly plan, manage and execute complex IT projects.

Attendees will be shown how they can acquire these skills and become one of the most sought-after resources in the job market today.

Instructor: Bill Muskopf

RSVP here

Tuesday, July 17, 2018

Intro to Project Management with General Assembly

Learn the keys to driving product success.

Step into the world of product management with General Assembly. During our introductory workshop, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing, designing, and improving products. Plus:

  • Discover the role and responsibilities of a product manager.
  • Survey today’s product management landscape and its career opportunities.
  • Walk through the fundamentals of the product management process including storyboarding, identifying risks and assumptions, and more.
  • Apply what you’ve learned to design a basic minimum viable product (MVP).

RSVP here

Tuesday, July 2, 2018

Intro to Data Analytics with General Assembly

Data drives decisions; are you part of the conversation around data?

Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. This workshop will put you in the driver’s seat to understand, analyze, and interpret data so you too can join the data conversation.

In this hands-on introductory workshop, you’ll learn to ask the right questions of your data, while learning basic analytic functionality in Google Sheets. Your newfound data analytic skills will be applied to real-world datasets, allowing you to develop recommendations based on your findings.

RSVP here

Tuesday, July 31, 2018

Millenniheirs with ThoughtMatter

Companies are still learning how to talk to a new generation, and despite increasingly convoluted and unreliable research about millennials, we can all agree on the fact that connecting with them is a top priority. “Millenniheirs” is a fresh look at those under 35 through the standpoint of the world they are inheriting. How can companies start using the power of design to elevate content even as complex as consumer behavior research? In this session, ThoughtMatter will uncover the need to capture and comprehend this generation as real people (not target markets) in a fun and visually exciting way.

You will learn:
  • How people under 35 think about the impact of their purchases
  • Why millennials are looking for a personal experience with products and brands
  • The importance of design thinking in consumer behavior research

ThoughtMatter is a New York-based design and branding studio that focuses on work in the social impact, education and cultural space. They recently completed a comprehensive research project on millennials in partnership with qualitative research group Verbate.

Instructor: Jessie McGuire 

RSVP here

Tuesday, August 7, 2018

Civic Engagement: Why Design Matters with ThoughtMatter

Designers have the unique ability to translate and clarify—a superpower that is more vital than ever as more and more people look for ways to step off the civic sidelines and get involved in the public sphere. Join ThoughtMatter for a discussion about the tactics and tools that designers can use to help their fellow Americans better understand the processes that shape society, from local communities to the nation as a whole.

Instructors: Wednesday Krus and Je-Eun Lee

RSVP here

Jun 7, 2018

Wellness Wednesdays on the Flatiron South Plaza This Summer (June 20th - August 8th)

Join the Flatiron/23rd Street Partnership for Wellness Wednesdays, eight weeks of free fitness classes taught in partnership with local fitness studios. Classes begin Wednesday, June 20th and run through Wednesday, August 8th with each class scheduled from 6 pm - 7 pm. The Flatiron District is home to numerous studious offering a wide variety of exercise activities and classes.

Wednesday, June 20th: barre + cardio with Exhale

The best of both worlds, this guaranteed-to-make-you-sweat session spends half its time on cardio-centric exercises like punches, twists, and mountain climbers before moving to barre moves to tone your thighs, glutes, and core. It’s a high-energy, sweaty, full-body workout! Sneakers suggested, mat is optional.  

RSVP for barre + cardio here. Download the release and waiver form for this class here.

Wednesday, June 27th: STRENGTH with Uplift Studios

STRENGTH is 45-minutes of time-based fatigue for every muscle group, interspersed with two tabata-style, high-intensity interval sections. The goal is to lift the heaviest weights you can, using the best possible form, in a given amount of time. The results: improved muscular endurance, better posture, better total body definition, better metabolic performance, increased interest in strength training. Strength is appropriate for beginners, enthusiasts, athletes, pre/post natal women, women over fifty, and injured clients. SHOES REQUIRED.

RSVP for STRENGTH here. Download the release and waiver form for this class here.

Wednesday, July 4th: No Class

Happy 4th of July!

Wednesday, July 11th: bodē Flow Yoga with bodē NYC

Open Level: A vigorous and fun flow series that develops strength and improves range of motion of the entire body. Postures are threaded together for a smooth transition from one to the next, with a strong emphasis on breath control and alignment.

RSVP for bodē Flow here. Download the release and waiver form for this class here.

Wednesday, July 18th: Zumba with New York Health & Racquet Club

A dynamic fitness program–including Caribbean & Latin rhythms.

RSVP for Zumba here. Download the release and waiver form for this class here.

Wednesday, July 25th: Kickboxing with Tiger Schulmann

Tiger Schulmann’s kickboxing class will not only teach you kickboxing for fitness, but the proper technique to prevent injury and provide a higher quality, professional workout. Techniques focus on strikes with hands, feet, elbows, knees, and blocking, while you burn fat and build muscle, gain energy, increase flexibility and endurance. Please bring yoga mats for post-workout stretches.

RSVP for Kickboxing here. Download the release and waiver form for this class here.

Wednesday, August 1st: Vinyasa Yoga with New York Health & Racquet Club 

Yoga with an emphasis is on linking breath with movement, strength, and form.

RSVP for Vinyasa Yoga here. Download the release and waiver form for this class here.

Wednesday, August 9th: HOT HIIT with bodē NYC

HOT HIIT is a training system that combines High-Intensity Interval Training (HIIT), muscle toning, and cardio in a room heated to approximately 100 degrees. This practice burns fat and creates long, lean muscle mass with rapid results. It strengthens your core, improves circulation, and increases flexibility.

HOT HIIT is performed on a yoga mat. All movements are low impact, which protects your joints and muscles from the pounding of other exercises like running and jumping.

RSVP for HOT HIIT here. Download the release and waiver form for this class here.

Wellness Wednesday fitness classes take place from 6 pm to 7 pm on the Flatiron South Public Plaza, on Broadway between 22nd and 23rd Streets. The BID will provide a small supply of yoga mats on a first come, first served basis. Participants are encouraged to bring their own mat. Classes are free and open to the public, but are subject to change due to weather. Follow @FlatironNY on Twitter for updates. 

These fitness classes are part of Flatiron Summer Series, a series of free community programming for the neighborhood, by the neighborhood, including free tech education classes on Tech Tuesdays, free fitness classes on Wellness Wednesdays, and nostalgic games and performances on Throwback Thursdays. For a full list of free classes, activities, and entertainment on the Flatiron Public Plazas, visit www.FlatironDistrict.nyc/summer2018.

*All participants must fill out and sign the release and waiver in order to participate. Participants under the age of 18 must have a parent or guardian sign the release and waiver. Please bring a printed copy of your signed release and waiver to the registration table prior to class. There will be additional release and waiver forms on site.

Jun 7, 2018

2018 Summer Series Throwback Thursday Lineup

The Flatiron/23rd Street Partnership Business Improvement District (BID) brings nostalgic fun to the Flatiron North Public Plaza on Throwback Thursdays. The event series will run Thursday, June 22nd through Thursday, August 9th in the Plaza on the north side of 23rd Street between Broadway and Fifth Avenue. 

The BID organizes a play station with giant games, board games, and cornhole; it is free and open to the public beginning at 11 am.

Local performance venues and arts studios, including The Center for Book Arts and Fujifilm Wonder Photo Shop, join in on the fun to provide free cultural education and entertainment from 12 pm to 2 pm on select Thursdays. At 6 pm each Thursday, local musicians will entertain passersby on the Plaza.

Continuing this year, the BID is partnering with Eataly and Shake Shack for "Summer Sweets" with complimentary servings of Eataly's Gelato on June 21st, Shake Shack's Frozen Custard at "Mid-Summer Scoops" on July 19th, and and Eataly's Mini Cannoli on August 9th. Each tasting* begins at 6 pm.

Here is the full schedule of Throwback Thursdays for Summer 2018:

For more information, please visit FlatironDistrict.nyc/summer2018

*While supplies last

Jun 4, 2018

Father's Day in the Flatiron District

Celebrate Dad and the special men in your life this Father's Day, June 17th, in the Flatiron District! Our Father's Day roundup highlights gift and dining ideas that are sure to make him feel special. Our free, historic walking tour is a perfect Sunday morning activity to complement any gift or to precede brunch. For more information, please contact the businesses directly. 


Destination XL (DXL) Men's Apparel, 703 Sixth Avenue, 212-242-3189

An all-inclusive one-stop-shop for apparel and shoes for 'Big and Tall' men with everyday specials including their Great Gifts for Dad list

Dyanna Spa, 40 East 21st Street, 212-995-2355

Treat Dad to a day of pampering. Several Father’s Day Specials are available including an olive oil manicure and foot massage for $65, and 30-minute facials for $75. 

Flatiron Wines & Spirits, 929 Broadway, 212-477-1315

Browse Flatiron Wines & Spirits' curated selection of wines and liquors from around the world that are sure to be a hit with Dad.

Heyday, 1130 Broadway, 646-869-3601

Offering a Father’s Day Facial and Shave! Gift a 50-minute facial and Harry’s Winston Shave Kit for $125 (a $140 value).

Johnston & Murphy, 200 Fifth Avenue, 212-242-1636

Help Dad look his best with Johnston & Murphy's Father's Day Gift Ideas complete with stylish apparel, accessories, and shoes. 

L'atelier du chocolat, 59 West 22nd Street, 212-243-0033

Treat Dad to a collection of fine chocolates with beautifully packaged gift sets available for the holiday.

Living Fresh Men's Spa44 West 22nd Street, 212-366-9080

Spoil dad with a spa gift certificate to enjoy a variety of massage, facial, jacuzzi, and manicure packages

L’Occitane En Provence, 170 Fifth Avenue, 212-206-8860

Father’s Day Gift Sets are available including several colognes, soaps, and shaving sets. 

Peter Manning, 19 West 24th Street, 800-564-1227 

For Dads that are not so tall, stop by Peter Manning for a casual and not-so-casual wardrobe update.

Premier Indoor Golf, 1 East 28th Street, 3rd Floor646-657-0174

If your Dad loves to golf, grab a gift certificate to strengthen his game with virtual reality PGA course simulators.

Rizzoli Bookstore, 1133 Broadway, 212-759-2424

Rizzoli Bookstore offers a wide collection of books from photography and travel, to sports and foreign literature.

Thursday Boot Company48 West 21st Street, 6th floor

Gift Dad boots, briefcases, belts, wallets, and apparel made of the highest quality leather and craftsmanship. 

Todd Snyder, 25 East 26th Street, 917-242-3482

Elevate your father's style with apparel from Todd Snyder and browse their special Dad's Gift Guide

Whisk, 933 Broadway, 212-477-8680

Perfect for the father who loves to cook! Whisk offers plenty of great gifts ideas for under $25, under $50, and under $100


Dining Specials

230 FIFTH, 230 Fifth Avenue, 212-725-4300

On Father's Day, from 10:00 am to 4:00 pm, 230 FIFTH is offering a special brunch for $29 (children 12 and under, $15). Brunch includes an omelet, salad, and grilling station with hot dogs and hamburgers, along with celebratory brunch classics. 

Belgium Beer Café, 220 Fifth Avenue212-575-2337

Belgian Beer Cafe serves up classic entrees including a Raw Oyster Bar and Belgian-inspired stew accompanied by draft beer and wine. Brunch is also available.

Cosme, 35 East 21st Street, 212-913-9659 

Stop by for brunch or dinner at one of the top-rated Mexican restaurants in the U.S. boasting traditional flavors and using locally-sourced ingredients. 

The Flatiron Room, 37 West 26th Street, 212-725-3860

Join The Flatiron Room for Father's Day to give Dad the gift of dinner, paired with his favorite whiskey and live jazz. 

ilili, 236 Fifth Avenue, 212-683-2929 

Join ilili to celebrate Father's Day with a memorable food feast. For the occasion, ilili will be serving their a-la-carte menu with lamb specials for brunch and dinner.

Le Coq Rico, 30 East 20th Street, 212-267-7426

The French bistro of beautiful birds is celebrating Father’s Day with signature whole birds to share with their signature cocktail, Son of a Rooster

The NoMad1170 Broadway, 212-796-1500

Sit down for a celebratory brunch, lunch, or dinner with Dad in this chic, elegant setting. 

Raymi, 43 West 24th Street, 212-929-1200

Raymi will be serving its signature Peruvian-inspired brunch this Father's Day.

Sarabeth’s, 381 Park Avenue South, 212-335-0093

A classic New York brunch option, Sarabeth’s will offer Father’s Day specials in addition to their weekly menu options. 

Scarpetta, 88 Madison Avenue, 212-691-0555 

Scarpetta is celebrating Father's Day with a special brunch menu and brunch cocktail options.

Tarallucci e Vino, 44 E 28th Street, 212-779-1100 

Enjoy a special Father's Day brunch prix fixe at Tarallucci e Vino. 

Trattoria Italienne, 19 West 24th Street, 212-600-5139

Celebrate Dad at Trattoria Italienne with casual Italian/French-inspired cuisine and wine pairings.

Photo Credit: New York Times of The NoMad 

Flatiron District businesses: If you are offering a Father's Day special, we'd love to include it. Please contact us at info@flatironbid.org
May 29, 2018

New Neighbor: Zucker's Bagels & Smoked Fish

The Flatiron/23rd Street Partnership is happy to welcome Zucker's Bagels & Smoked Fish to the district at 40 East 23rd Street. Zucker's hand-rolls kettle-boiled, authentic New York bagels while offering fresh, high-quality ingredients sourced from the city's finest purveyors including Five Acre Farms, Eli and Ali's, and Guss' Pickles. Since opening its first location in TriBeCa nearly 12 years ago, Zucker's has become one of the city's most beloved bagel shops. 

"We are incredibly excited to welcome our neighbors and visitors to Zucker's Flatiron, in a neighborhood we love," said Matt Pomerantz, founder of Zucker's. "We hope to become a favorite spot to grab a sandwich to bring to Madison Square Park or to order a Friday bagel breakfast for the office."

The new Flatiron location offers Zucker's signature bagels, made in-house every morning, along with more than a dozen varieties of smoked and cured fish from Greenpoint's Acme Smoked Fish Corp. that is hand-sliced to order. Other sandwich topping offerings include pastrami, corned beef, and other deli staples, and a wide assortment of breakfast and lunch options from sandwiches to salads, egg platters to fresh-made soups. 

Zucker's Flatiron features coffee on draft from La Colombe, a Philadelphia-based roaster, including their innovative tap that dispenses frothy Nitro Draft Latte, Pure Black Coffee, and Pure Black & Tan, a combination of the two. The bar also features an espresso system from Swiss company Eversys.

New items unique to Flatiron include the Everything Seeded Salmon, smoked by Acme Smoked Fish Corp. and rubbed in-house with Zucker's Everything Bagel spice; The Flatiron, a new sandwich featuring Everything Seeded Salmon, scallion cream cheese, and avocado; and The Alton Brown, with smoked trout, avocado, horseradish cream cheese, and tobiko on a pumpernickel bagel, designed by Mr. Brown himself. 

Prior to opening, the Zucker's team worked closely with celebrated architect Ricardo Zurita of RZAPS, known most recently for their work in the new urban park at One Penn Plaza. Their firm also designed Zucker's Upper West Side location in a landmarked building. A centerpiece of the space is an original gold-leafed mosaic art installation called 'LiquidLight' by Bushwick artist David Bender. The slow-arcing waves create a rhytmical pattern that catch light in irregular patterns in the space, akin to flickering stars.

Zucker's is open daily from 6:30 am to 7:00 pm, and offers both delivery and catering services throughout the neighborhood.

Zucker's Bagels & Smoked Fish, 40 East 23rd Street, (212) 228-5100



2018 Archive

Flatiron Foodies: Sagaponack's Striped Bass with Coconut Curry

Use 311 to Dispatch Services for Those in Need + Other Resources

NYC Restaurant Week - Summer 2018

New Neighbor: Sous Vide Kitchen

New Neighbor: Leonelli Focacceria e Pasticceria

June News Roundup

New Neighbor: Leonelli Taberna

2018 Fourth of July Holiday Guide

World Cup 2018 - Where to Watch in Flatiron

Flatiron Foodies: Maman's Banana Lavender Cornmeal Waffles

2018 Annual Meeting & Community Reception Recap

New Neighbor: Lovesac

Announcing the 2018 Flatiron Summer Series: June 19th – August 9th

Mark Your Calendars for This Year's Tech Tuesday Lineup (June 19th - August 7th)

Wellness Wednesdays on the Flatiron South Plaza This Summer (June 20th - August 8th)

2018 Summer Series Throwback Thursday Lineup

Father's Day in the Flatiron District

New Neighbor: Zucker's Bagels & Smoked Fish

May News Roundup

Flatiron Foodies: Studio's Pea Hummus & Lamb Merguez

New Neighbor: Smile To Go

New Neighbor: Flats Fix

New Neighbor: Broken Shaker

New Neighbor: Brrrn

Mother's Day Flatiron Gift Guide

Mother's Day Flatiron Restaurant Guide

April News Roundup

New Neighbor: PetSmart

NYC Department of Small Business Services FY17 BID Trends Report

Fun for Kids on 'Take Our Daughters & Sons to Work Day'

New Neighbor: Mykonos Blue Grill

Flatiron Foodies: Flatiron Green Cafe's Avocado Toast

Consulting Day for NYC's Nonprofit Community

New Neighbor: Cofesta

Flatiron District Grilled Cheese Guide

Recap: Intersections Speaker Series with Councilmember Rivera

March News Roundup

New Neighbor: Quality Eats

Flatiron District Easter Dining Guide

New Neighbor: The Seville

Flatiron Foodies: Trattoria Italienne's Pork Meatballs

New Neighbor: Scarpetta

New Neighbor: Maman

Meet the Concierge Event Recap

New Neighbor: The James New York NoMad

February News Roundup

New Neighbor: Bondi Sushi

Flatiron Foodies: Forager's Treasure by Bouley at Home

Flatiron Valentine’s Day Neighborhood Guide

2018 Sponsorship Opportunities Now Available

January News Roundup

The Big Game in Flatiron

Valentine's Day Dining in the Flatiron District

New Neighbor: Bouley at Home

New Neighbor: The Freehand Hotel

2017 Flatiron BID Community Survey Results

New Neighbor: Bouley Test Kitchen

Flatiron Foodies: Harding's Braised Short Ribs

Flatiron Free WiFi Courtesy of AppNexus

January Joiner: Flatiron Fitness 2018

23 Days of Flatiron Cheer 2017 Recap!