Mar 12, 2019

New Neighbor: Silver Mirror Facial Bar

The Flatiron/23rd Street Partnership is thrilled to introduce Silver Mirror Facial Bar to the Flatiron District. Silver Mirror, located on 22nd Street between Fifth and Sixth Avenues, is a new facial bar introducing a fresh and decidedly modern approach to skincare. They strive to change the way consumers think about, take care of, and maintain their skin.

"After opening our first location in the Upper East Side three years ago, we knew that Flatiron would be our next stop," said Matt Maroone, Co-CEO. "Its demographics and vibrancy are perfect for our growing luxury brand.  Most important for us was the neighborhood's central location. All of the main subway lines are within a few blocks, giving our clients easy access to our facial bar from anywhere in the city."

Silver Mirror offers unique and customized facial treatments to help clients achieve their skincare goals. From their Anti-Aging Facial to the Acne-Fighting Facial, all of our facials are designed to target and address your skincare concerns with personalized care.

Every facial at Silver Mirror is packed from beginning to end with premium machines (LED, electric muscle stimulation, high-frequency, etc), high-end products, and top-notch estheticians to treat your skin. All of our facials include customized exfoliation using microdermabrasion, hydradermabrasion, light chemical peels and more; these services are usually expensive add-ons at other places, however, at Silver Mirror, they are included in your facial. At the end of each facial, a vitamin-enriched oxygen treatment is used to perfectly reinvigorate your skin.

Healthy skin is an ongoing process.  We have worked to make the process affordable and in sync with your busy schedule.  They also offer memberships and packages so that clients can get your facial fix on a regular basis and maintain your healthy skin lifestyle.

Silver Mirror makes it easy for to prioritize skincare. Their goal is to make facials fast and affordable, yet completely customized, and above all, results-driven and effective. Over time, they help their customers achieve healthy, beautiful skin that lasts.

Silver Mirror is open Monday through Friday 8 am - 10 pm, Saturday 9 am - 7 pm, and Sunday 10 am - 6 pm. 

Silver Mirror Facial Bar, 20 West 22nd Street, (212) 702-8742

Mar 12, 2019

New Neighbor: Wine & Spirits Market

The Flatiron/23rd Street Partnership is excited to reintroduce Wine & Spirits Market to the Flatiron District! After 15 years on 23rd Street as Manor House Cellar, owner Lakshmi Massand decided it was time for a new location and brand to keep pace with the changing landscape of retail in the district. Reopening as Wine & Spirits Market, the well-stocked store has found its new home on the corner of Sixth Avenue and 21st Street.  

"In this new space, we still cater to our neighbors but now we see a lot more residents in the area as well as a new breed of workers," says Massand. "Many national corporations have head or main offices within walking distance. They all tell us what they want to see in the store and we try to meet their expectations. We love this neighborhood and want to stay here for a long time!"

Wine & Spirits Market carries a robust selection of conventional, organic and biodynamic wines and spirits from all over the world. Along with the change in location, the Market added to their collections and focused on competitive pricing. Also offered: free local delivery! 

Wine & Spirits Market is open Monday through Thursday 10 am - 11 pm, Friday - Saturdday 10 am - Midnight, and Sunday from noon - 8 pm. 

Wine & Spirits Market, 676 6th Avenue, (212) 206-7900

Mar 12, 2019

Celebrate St. Paddy's Day in Flatiron

Everyone's a little Irish on St. Patrick's Day! New York City is awaiting the annual St. Patrick's Day Parade this upcoming Saturday, March 16th, in celebration of St. Patrick's Day on March 17th. The parade claims to be the oldest (first held in 1762) and largest of its kind in the world (via NYC Go). Starting at 11 am, the parade marches uptown along Fifth Avenue from 44th Street, ending at 80th Street. Brace yourself for the sea of green this weekend and get in the spirit at some of these Flatiron spots. 

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300
Join 230 FIFTH for a Saint Patrick's Day brunch on Sunday, March 17th. Doors open at 10 am. 

Baked by Melissa111 East 23rd Street, between Park Avenue South and Lexington, (212) 842-0220
Grab a pack of St. Patrick's Day-themed mini-cupcakes such as the "Pot O' Gold" 25-pack that includes a new Spring flavor, Rainbow Cookie, Triple Chocolate Fudge, and the limited-edition St. Paddy's Day cupcake, Lucky Charm - stuffed with brownie batter and topped with gold sprinkles! This special edition flavor and variety pack are available through March 17th. 

Bounce Sporting Club55 West 21st Street, between Fifth and Sixth Avenues, (212) 675-8007
The spacious sports bar, Bounce, invites you to a night of St. Patrick Day fun this weekend with special guest DJs and drink specials. 

The Churchill Tavern, 45 East 28th Street, between Madison Avenue and Park Avenue South, (646) 476-8419
Step inside the festive Churchill Tavern for an enjoyable St. Patrick's Day celebration. The Churchill will be serving a Corned Beef sandwich on house-made Potato Bread (of course!) with sauerkraut and mustard all week long. Compliment your staple Irish sandwich with a glass of Irish Whiskey from The Churchill's wide selection.  

The Globe, 158 East 23rd Street, between Lexington Avenue and Third Avenue, (212) 477-6161
Old-school (since 1886) Irish pub The Globe invites you to St. Patrick's Day celebrations all week long.  During the week leading up to St. Patrick's Day, enjoy live Irish folk music from 8 pm to 11 pm Monday through Wednesday, a live DJ for "St. Pat's Nights" Thursday, Friday, and Saturday until 4 am, and watch the Ireland vs. Wales rugby match live on Saturday at 10:45 am. Also, enjoy Irish fare all week with specials on corned beef and cabbage, and Irish breakfast.        

John Doe Bar and Kitchen, 253 Fifth Avenue, between 28th and 29th Streets, (646) 882-4007
Celebrate Paddy's Day Weekend at John Doe with classic dishes like Corned Beef & Cabbage, Irish Breakfast, Boiled Ham with all the trimmings, Guinness Beef Stew and Shepherd's Pie. Enjoy a festive pint of Guinness and a shot of Jameson for $12, as well as live DJ performances.  

The Storehouse69 West 23rd Street, between Fifth and Sixth Avenues, (212)-243-8898
Have some St. Patrick's Day fun at Irish-style sports bar The Storehouse. To celebrate the big day, Irish dishes will be served including an all-day Irish breakfast, corned beef, classic Reuben sandwiches, and Sheperd's pie. The Storehouse has a wide variety of Irish beers including Smithwick's Ale, O'Hara's, and Guinness. For 'dessert', enjoy a glass of Jameson nitro cold brew coffee topped with Bailey's whipped creme. Special sporting games will be shown throughout the day, and The Storehouse will be giving away festive trinkets like necklaces, hats, and shirts. 

Flatiron District Businesses: Do you have a promotion that we're missing? Email us at info (at)

Mar 12, 2019

New Executive Director, James Mettham, Joins the BID


This is my first week on the job as the new Executive Director of the Flatiron/23rd Street Partnership BID—and I could not be more excited to get to work. It is a privilege to lead an organization that I have admired for years, including during my tenure with the NYC Department of Small Business Services as both an Assistant Commissioner and as Executive Director of BID Program Management.

The Flatiron Partnership is a standard-bearer for BIDs across the city. Thanks in large part to the exemplary work of my predecessor, founding Executive Director Jennifer Brown, our staff, and our Board of Directors, today Flatiron is a thriving district that attracts people from all over the world to visit, work, live, and raise a family.

Throughout my career, I have been passionate about creating opportunities for New York businesses, guiding constructive public-private partnerships, and cultivating exceptional places and spaces for all New Yorkers. I plan to bring that same level of commitment and enthusiasm to my work here in Flatiron.

Looking ahead, one of our top priorities is the ongoing district expansion process: enlarging the BID’s footprint to the north to further encompass our growing NoMad neighborhood, and to the south to serve additional property owners, businesses, employees, residents, and visitors. We also continue to spearhead efforts to make permanent the popular Public Plazas that anchor many of our free, seasonal programs. And, of course, we continue to provide the quality services you have come to expect, to maintain a safe, vibrant, and beautiful district.

As a stakeholder in the neighborhood, we’re so appreciative of the support you provide for the work that we do. If your organization is interested in further investing in this critical work throughout the district, please consider participating in our sponsorship program, which you can learn more about here.

I also encourage you to make your voice heard. You can fill out our Flatiron BID Expansion Needs Assessment Survey here, and stay tuned to our communications channels—our newsletter, website, and social media—for details about upcoming public meetings.

I look forward to meeting as many of you as possible in the coming days and weeks. And, please save the date—Tuesday, June 4, 2019—for our 13th Annual Meeting. I hope to see you there.


James Mettham Signature

James Mettham
Executive Director
Flatiron/23rd Street Partnership Business Improvement District

Feb 27, 2019

The École is Growing

The École (formerly École Internationale de New York), an independent Nursery-8th grade French-American school, recently began construction to expand their original location at 111 East 22nd Street that will include six new classrooms, several multi-use rooms in the basement, a large préau (covered recess area), and a welcoming lobby. Tthe main building will remain open during construction which should be completed by the end of 2019.

"We were looking for a bigger space for The École to make sure we can offer the best to our students, families, teachers, and staff. The expansion of our main building is an amazing opportunity, allowing us to grow without moving and to stay in the vibrant Flatiron District, close to our other building at 206 Fifth Avenue," said Philippe and Laurence Roux, The École benefactors. "We are looking long term, focusing on making the school better [by] maintaining and enhancing our unique dual [language] program, nurturing our community, and always caring."

The École has been steadily growing since its founding in 2009, with the addition of another building in the neighborhood in 2014. That building, 206 Fifth Avenue, currently houses the Maternelle (Nursery, Pre-K, Kindergarten) and two 1st grade classes. Now, during the decennial school year of The École, this new expansion will allow the school to double the square footage of its main building, offering a better experience for students, teachers, staff and parents. Although The École is growing, it is committed to remaining a small, community-minded school, with no more than two classes per grade and a maximum of 20 students per class.

About The École: The École is an independent, French-American bilingual school serving an international community of Maternelle-to-Middle School students in New York City’s Flatiron District. The École artfully blends the best of the French and American educational systems, gifting students with deep academic bi-literacy, whole-child skills and knowledge, and an optimistic, multi-cultural perspective. Founded in 2009 by current Head of School Yves Rivaud as École Internationale de New York (EINY), the school went through a complete re-branding in June of 2018 when it became The École.

Photo Credit: The École

Feb 26, 2019

February News Roundup

The Flatiron District had plenty going on during the shortest month of the year with media attention highlighting praise for new Flatiron dining spots, the launch of a new fitness concept, and the unveiling of new building construction projects. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Celebrity Chef Emeril Lagasse launched a restaurant, Rodos, at 39 West 24th Street, with fellow restaurateur Yiannis Chatiris that's a blend of Greek and Cajan/Creole cuisine. It marks Emeril's first venture in New York City (via The Villager). The new combo restaurant of TKK Fried Chicken and Kung Fu Tea at 115 East 23rd Street was described as "one of the most interesting fast food franchises in town" by critic Robert Sietsema, who recommends a stop into the joint for the signature chicken, kwa kwa bao, and bubble tea selections (via Eater New York). New sushi spot ROLLN was featured in AlleyWatch where it was described to "redefine what high-quality sushi should cost and taste like" (via AlleyWatch). Dos Toros is reported to offer a new secret menu item exclusively available at the test kitchen in Flatiron located at 668 Sixth Avenue: Over-the-Top Nachos, available upon request to those in the know (via QSR Magazine). 
  • Equinox is expanding its portfolio with a treadmill-focused concept that's coming to Flatiron due to the growing popularity of running clubs as well as ClassPass data showing treadmills are the most in-demand workout option. The running fitness studio called Precision Run is slated to launch in the neighborhood in April 2019 (via PSFK). Wellness brands are said to be leveraging social media in savvy, notable ways including acupuncture studio, WTHN, whose co-founder stated, "Social media is a great platform to help educate consumers around the acupuncture experience, the benefits of acupuncture, and how they can incorporate it into their own routine.” (via AM New York)
  • SL Green recently publicized its plans to renovate their One Madison building, and several new renderings of the project designed by Kohn Pederson Fox have been released (via 6 sqft). Wilson Daniels Wholesale, an importer and distributor of French and Italian wines, signed a seven-year deal that will double its space at 19 West 24th Street (via Commercial Observer).
  • Flatiron was named as one of the New York City neighborhoods that singles born out-of-state gravitate to with the median rent for studios and one-bedrooms at $4,000 (via Curbed NY). The newly renovated 28th Street 6 Train Station was called "the most Instagrammable subway station in NYC" thanks to its colorful flower murals (via Gothamist). The Flatiron/23rd Street Partnership announced the appointment of their new Executive Director, James Mettham, who joins the BID from the Downtown Brooklyn Partnership (via Real Estate Weekly). 

Photo Credit: Equinox, Precision Running Lab 

Feb 25, 2019

New Neighbor: Seven Grams Caffe

The Flatiron/23rd Street Partnership is happy to welcome Seven Grams Caffe, a minimalist coffee shop featuring fresh-roasted craft coffee, house-baked sweet and savory pastries, free WiFi, and live art events to the southeast corner of 28th Street and Madison Avenue. The debut of Seven Grams Caffe speaks to a larger trend of cafés opening in the NoMad section of the Flatiron District that further establish the neighborhood as a coffee and pastry hotspot. 

The Madison Avenue shop is the third in the Seven Grams family joining locations in Chelsea and Hudson Square. The cafe's inspiration comes from a passion for fragrant espressos and decadent baked goods, and a desire to combine them under one roof. The name is an ode to an Italian standard which states that the perfect shot of espresso is made using exactly seven grams of ground coffee. Seven Grams' promise of the perfect shot of espresso is meant to conjure thoughts of a tiny espresso bar established over a century ago in a picturesque Italian village that was passed down between generations of experienced coffee brewers. 

In addition to espresso, Seven Grams' coffee menu offers macchiatos, cappuccinos, flat whites, lattes (complete with impressive art), cold brew, iced, and drip coffee. A full line of teas is also available.

All pastries are baked on-site from scratch daily, and you can taste the attention to detail. Seven Grams trialed countless recipes for nearly a year before getting them dialed in to perfection. Their Tahini Chocolate Chip Vegan Cookies that are egg- and butter-free have gained a huge following. Seven Grams' cookies include innovative flavors like matcha-white chocolate and raisin walnut that complement their classic chocolate chips. The extra virgin olive oil cake, peanut butter cookies, and banana chocolate loaf are fan favorites. Seven Grams' baked goods are available for shipping nationwide. 

Seven Grams Caffe is open from 7 am to 7 pm Monday through Friday, and 8 am to 7 pm on Saturday and Sunday.

Seven Grams Caffe, 76 Madison Avenue (at 28th Street), 212-779-0777

Photo Credit: Postmates of Seven Grams Caffe

Feb 19, 2019

March 4th: Public Plazas & Worth Square CB5 Presentation

Dozens of Flatiron neighbors braved the sleet and snow on February 12th for an open house-style workshop on the preliminary design of the permanent Flatiron Public Plazas and Worth Square, including enhancements to the public spaces and bike and pedestrian circulation in and around the site. The event was hosted by NYC DOT, NYC DDC, Madison Square Park Conservancy, and the Flatiron/23rd Street Partnership at Porcelanosa.
On Monday, March 4th, NYC DOT will present updated plans to Community Board 5 - meeting info below:
Joint Parks & Public Spaces/Transportation & Environment Committee Meeting
March 4 at 6 pm
Bryant Park Corporation
111 West 40th Street, Suite 2400
Rendering Credit: NYC DOT
Feb 19, 2019

New Neighbor: Made by We

The Flatiron/23rd Street Partnership is thrilled to welcome the newest iteration from WeWork and The We Company: Made by We. Located at 902 Broadway, Made by We offers the best of The We Company's diverse and vibrant community—all open to the public, no membership required.

According to Parker Lieberman, Director of Retail Strategy and Operations, the We Company chose this area for their Flagship Made by We location because, "Flatiron is a thriving center of commerce and community life in Manhattan."


Made by We acts as a new gathering space, adding to the neighborhood with a center of community where people can come together to work, grow, support mission-driven products and small businesses made by members, and attend events that help people build a life powered by connection and purpose.

The location features a retail space that showcases products like snacks, apparel, travel, and workday goods created by members of the We community.


The Made by We team created a custom version of WeWork’s communal work and meeting spaces, with nearly 100 bookable workplace seats available on-demand, or for pre-booking via their website at as well as meeting spaces for groups of four to 10 people.


Coffee and healthy, seasonal eats at Made by We are provided by Bluestone Lane in a cafe open to locals and anyone in the neighborhood. The We Company and Bluestone Lane share a vision to harness the power of community to have a meaningful impact on the world through space, services, events, wellness, and more.


Made by We offers:

  • On-demand workspace: Made by We offers nearly 100 workspace seats available for booking by the minute or day with no membership required. Users can walk in and pay for a seat for a minimum of 30 minutes and by-the-minute after that. Seats may also be reserved ahead of time for a full day. Six meeting rooms are also available to be booked by the hour or the day. Advance booking is available at via desktop or mobile, or walk in.

  • Bluestone Lane: Made by We and Bluestone Lane are partnering to provide a full café in the front space, offering premium coffee and healthy, seasonal eats to locals. In addition to a cafe, Bluestone Lane also provides in-house catering for larger meetings and workspaces at Made by We.
  • Retail by WeWork Members: Made by We features a premium market-stand stocked with We-branded apparel and products made by WeWork member companies designed to make the workday as seamless and convenient as possible. Sample products made by members include:

o Playful and geometric wallets and laptop cases by Dynomighty Design
o Chickpea snacks by Lebby
o Reusable water bottles by Memobottle
o Handmade cards and stationery by Miks Letterpress

  • Events & Programming: Made by We is a place that uniquely convenes business, events, and social for a life rooted in connection and community. Programming will feature people who are shaping culture and influencing the modern workplace.

Made by We is located at the corner of Broadway and 20th Street. Workspace is open Monday-Saturday from 8 am-6 pm. Bluestone Lane & the market are open Monday-Friday 7 am-7 pm, Saturday 8 am-6 pm.

Made by We, 902 Broadway, (646) 809-1496

 Photos by Dave Burk / Made By We