Newly opened  <a target="_blank" href="">@omjuicebarnyc</a>is serving up juices, smoothies, and bowls with fresh organic produce. 🍓🥥🥕LINK IN BIO for all about the plant-based café not cutting corners on nutrition☝️
Om Juice Bar is located at 62 Madison Avenue.
📸:  <a target="_blank" href="">@omjuicebarnyc</a>
Newly opened @omjuicebarnycis serving up juices, smoothies, and bowls with fresh organic produce. 🍓🥥🥕LINK IN BIO for all about the plant-based café not cutting corners on nutrition☝️ . Om Juice Bar is located at 62 Madison Avenue. . 📸: @omjuicebarnyc
16 hrs ago
Brussels Sprouts & Pear pizza made with fontina cheese and a pear mascarpone sauce at  <a target="_blank" href="">@covina_nyc</a>🍕RECIPE IN BIO for this tasty treat ☝️
Flatiron Foodie recipe features are a part of Flatiron’s “23 Days of Holiday Cheer” program. #ZiggyFlatiron
Brussels Sprouts & Pear pizza made with fontina cheese and a pear mascarpone sauce at @covina_nyc🍕RECIPE IN BIO for this tasty treat ☝️ . Flatiron Foodie recipe features are a part of Flatiron’s “23 Days of Holiday Cheer” program. #ZiggyFlatiron
2 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Flatiron Holiday Gift guide

Flatiron Holiday Gift guide

Spread holiday cheer to friends and family with unique gifts from local Flatiron Shops. We've put together a gift guide for the holidays featuring a wide range of gift ideas such as children’s toys, apparel, books, cameras, and unique food baskets. Please contact businesses directly for more information. Happy Shopping! 

Bourke Street Bakery15 East 28th Street, 917-675-6394
From the brains behind the famed Australian Bakery, grab Chef Paul Allum's book on baked goods All Things Sweet. The bakery will write a personalized message for you signed by Allam, add a Bourke Street bread tote bag, and wrap it up beautifully with a bow. 

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 229-2560
For aspiring cooks or the general lovers of good food, Eataly has a selection of products that make a great gift such as festively wrapped cakes, decadent Italian chocolates, fresh pasta, pesto and tomato sauces, olive oils, and kitchen equipment. You can grab one-off items for the perfect meal, or pick-out a holiday gift basket.   

Flying Tiger, 920 Broadway, corner of 21st Street, (212) 777-1239
Flying Tiger is packed with little trinkets and quirky holiday treats, clothing, and ornaments. At Flying Tiger, you can spread holiday joy without breaking the bank with gifts starting at just $1.

Fujifilm Wonder Photo Shop, 176 Fifth Avenue, between 22nd and 23rd Streets, (929) 239-4262
Create personalized photo gifts (prints, mugs, blankets) and wall decor, or pick up an Instax camera for film photos that develop instantly. Fujifilm's X Series mirrorless cameras are also available. Fujifilm's Instax Mini Link Smartphone printer that easily prints film pictures directly from your phone is a great gift for anyone. 

Honeybrains, 34 West 22nd Street, (917) 472-7682
The cafe focused on brain health sells a wide variety of raw honey jars from around the world that make the perfect specialty gift for tea and coffee lovers. 

Il Fiorista, 17 West 26th Street between Broadway and Sixth Avenue, (646) 490-82409
The restaurant serving up dishes and drinks featuring flowers in their edible forms also has an in-house floral boutique with one-of-a-kind products like their very own bottled sugars, flowers, herbs, spice mixes, and salts.

INSCAPE, 45 West 21st Street
The meditation center Inscape features a storefront wellness shop offering products like essential oils, calming teas, and candles. You can specifically pick products that target better sleep, stress relief, or an energy boost. 

The LEGO Store, 200 Fifth Avenue, corner of 23rd Street, (212) 255-3217
For kids and kids at heart, shake up your imagination with holiday gifts from LEGO. Top holiday gifts include elaborate Harry Potter, Disney, and Superhero themed sets. LEGO’s smaller figurines and key chains also make perfect stocking stuffers.

Rituals, 172 Fifth Avenue, corner of 22nd Street, (646) 918-7383
Rituals' suite of shower products, foaming shower gels, candles, and oils make for a gift anyone would be excited to unwrap. Holiday Gift sets for him or her are also available. 

Rizzoli Bookstore, 1133 Broadway, between 25th and 26th Streets, (212) 759-2424
For the book lovers in your life, Rizzoli offers a wide collection of books from photography and design, to sports and foreign literature.

Silver Mirror Facial Bar, 20 West 22nd Street, (212) 702-8742
Treat a loved one to some pampering at highly-specialized, results-driven Silver Mirror Facial Bar. Silver Mirror offers a variety of facial treatments, and the shop features a storefront boutique with facial products perfect for holiday gifting. 

Space Kiddets, 26 East 22nd Street, between Broadway and Park Avenue South, (212) 420-9878
Space Kiddets is a children’s boutique with a funky vibe offering a one-of-a-kind selection of holiday toys and apparel.

sundays, 51 East 25th Street, between Madison Avenue and Park Avenue South, (646) 998-5711
Gift a mani/pedi at the non-toxic nail salon, or shop products like sundays' selection of non-toxic, vegan, and cruelty-free formula nail polishes. 

Todd Snyder, 25 East 26th Street, between Fifth Avenue and Madison Avenue, (917) 242-3482
Head over to Todd Snyder to shop for men's apparel, shoes, and accessories. Have your pick of gifts like cashmere crew shirts, watches, leather gloves, and wool scarves. 

The White Company, 155 Fifth Avenue, between Broadway and Fifth Avenue, (646) 741-8777
The White Company offers a curated selection of stylish clothing and home goods. Think cashmere socks, plushy robes, silk sleepwear, fleece blankets, and intoxicating candles.

Photo: Rituals

111New Neighbor: Summer Salt

New Neighbor: Summer Salt

The Flatiron Partnership is thrilled to welcome Summer Salt to the neighborhood! Bringing Baja-style beach food to 23rd Street between Madison & Park, Summer Salt features freshly made tacos, burritos, and sides that immediately call to mind salty ocean air and San Diego sun. 

Owner Danny Lyu lives locally, and Summer Salt is his third food-related venture. Lyu also owns the beloved Cemitas El Tigre in Sunnyside Queens and the catering company Head Over Meals. He built Summer Salt around Southern California surf culture and the food that rolls with it — food from Baja — like the crispy fried fish tacos Lyu ate as a kid growing up in Southern California.

(Left: Carne Asada Cali Burrito with french fries; Right: Baja Crispy Fish Taco)

Summer Salt's menu features burritos, burrito bowls, tacos, and a selection of sides like chips and guac. For anyone craving the California Burritos stuffed with shoestring potatoes that are popular on the West Coast, they've got you covered. You can even make a burrito bowl California style with a base of shoestring fries. If you prefer Mission Style with rice and beans, they've got that too. Their corn tortillas are also authentically nixtamalized, a traditional way of preparing tortillas which includes soaking the maize (corn) in limewater. You may not be familiar with the process, but you will be plenty familiar with the delicious results.  

Have your pick of classic options like Carnitas, Carne Asada, Pollo Asada, and vegetarian-friendly Tofu & Cauliflower Tinga, or Baja options like homemade spicy Baja Fried Chicken, lightly battered Baja Crispy Fish, Baja Seared Adobo Fish, or Baja Seared Adobo shrimp, both pan-seared with a lime-chili rub.     

Of his new location, Lyu explains, "I chose Flatiron because I'm a neighbor, and I've worked in the neighborhood (just 3 blocks from Summer Salt). The great mix of residents and business people in the Flatiron creates a liveliness like nowhere else in the city. Whether it's tourists posing in front of the namesake building or locals strolling through Madison Square Park, there's a buzz here that gives off some great energy."

Lyu describes himself as food, fishing, and Baja obsessive, ever on the hunt for better beach food. He has tried every taco, burrito, gordita, flauta, and salsa from coast to coast and San Clemente to Tijuana. 

The Summer Salt team intends to provide guests with an exceptional, fast-casual experience, perfect for quick or sit down lunches and dinner. Pair any of their food offerings with a selection of beers, margaritas, Palomas and White Claw. The restaurant seats approximately 30 people, and will soon offer online ordering for faster pick up. The restaurant's space calls upon California surf and beach culture with a giant fish decor, sailor portraits, and surfboard wax sold at the register.  

Summer Salt is open for lunch and dinner daily from 11 am to 10 pm.

Summer Salt, 30 East 23rd Street between Madison and Park Avenues, 212.209.0648, @summersaltnyc

111New Neighbor: Om Juice Bar

New Neighbor: Om Juice Bar

The Flatiron Partnership welcomes Om Juice Bar to the neighborhood at 62 Madison Avenue at the corner of 27th Street bring good vibes and good-for-you food. With a strong eye for freshness and health, Om Juice Bar touts its juices as mindfully delicious made with organic produce and cold-pressed to order. The Bar's menu also features a selection of nutritious smoothies, fruit-based bowls, and avocado toast.

Inspired by a meditation retreat, Om Juice Bar's founder Anastasia Kulinich felt compelled to open her own juice bar after experiencing the wellness benefits of adopting a plant-based diet herself. With the intention of not cutting corners with truly nutritious ingredients, Om is committed to offering organic, vegan, wholesome juices and foods.

"I'm so excited to open my first NYC business in the beautiful Flatiron neighborhood. I chose this area because it has a dynamic mix of offices, restaurants, fitness studios, residents, visitors, and parks" said Kulinich. "Already, I have heard from so many guests that they are very happy for a new juice bar here. I'm thrilled that we can offer our fresh juice to everyone."

You have your pick of eight different juices at Om crafted to replenish and revitalize without any hidden ingredients or questionable additives. Calling upon its location, the "Flatiron" juice is made with spinach, green apple, celery, cucumber, ginger, and lemon, and the "Madison Green Garden" is made with kale, pineapple, cucumber, and apple. Several other juices feature citrus, carrot, and apple flavors. All juices are served in fully recyclable glass bottles. Bring back your bottles to reuse and you will receive $1 off of your next juice purchase! 


A wide variety of plant-based milks and proteins, spices, seeds, and fresh fruits are used to create nine different smoothies. The "Deep Blue" smoothie described by a google reviewer as "the most unique smoothie of [his] life" is made with coconut milk, cashews, chia seeds, banana, dates, blue spirulina, ginger and sea salt. A classic favorite flavor, the "Mint Chocolate Chip" blends together banana, cacao powder, chia seeds, hemp seeds, dates, mint, cacao nibs, sea salt, and almond milk. 

Om's three smoothie bowls are made with fresh fruits, and healthy nuts and seeds. The "Happy Bowl" is made with banana, strawberries, acai, dates, oat milk, and sea salt, topped with banana, strawberries, granola, and coconut flakes. And what appears to be a fan-favorite online, the "Blue Lagoon" bowl is made with banana, mango, pineapple, dates, blue majik, sea salt, almond milk, topped with pear, granola, and chia seeds. 

Om also serves a variety of hot drinks including espresso, americano, cappuccino, matcha latte, and golden latte. 

When it comes to the Bar's space, the brightly lit shop with bold yellow walls elicits a feel-good feeling upon entering. A stocked grab-and-go cooler at the front allows for quick pick-ups on the run. Each month, the shop will donate 1% of all sales to local animal rescue organizations.

As Flatiron continues to develop as a hub of health and wellness in New York City, we are excited to have Om Juice Bar in the district. 

Om Juice Bar is open daily from 8 am to 7 pm.  

Om Juice Bar, 62 Madison Avenue, 917-409-5900, @omjuicebarnyc

111November News Roundup

November News Roundup

In November, the Flatiron District embraced its first snowstorm of the season and experienced noteworthy media shout-outs highlighting new business announcements, art exhibitions, and exciting real estate developments. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

Restaurants & Bars
  • Fancy food court operators Urbanspace are readying a new location in Midtown at 152 West 52nd Street this December with an intriguing group of newly announced vendors including a potential offshoot of Eisenberg’s — a first-ever spinoff for the 90-year-old Flatiron sandwich shop (via Eater New York)
  • Now closed Flatiron Lounge was named one of the "14 Bars That Changed Cocktails Forever in America" claiming it was a "bar of the people" cranking out an enormous volume of creative craft cocktails (via Robb Report).
  • Chef Hoyoung Kim’s first solo restaurant Jua will open in Flatiron at 36 East 22nd Street with interpretations of simple classic Korean flavors.Jua will serve a six-course menu ($95) that begins with a raw mackerel course and builds toward a duck course. The opening date yet to be announced (via Eater New York). 
  • Thanks to its rooftop igloos 230 Fifth was named one of "New York City's 11 Festive Bars & Restaurants" (via 6 sq ft).
  • OM Juice Bar opened its doors at 62 Madison Avenue. The plant-based cafe offers organic juices, smoothies, espresso drinks, and treats (via OM Juice). 
BID Businesses
  • Tech company Flatiron Health discussed their commitment to tacking diversity within the tech industry (via Built-in NYC). 
  • After two decades in Chelsea, Laughing Lotus yoga studio closed its doors to make way for two new locations in the Flatiron District and the Upper East Side. The Flatiron Studio opened its doors at 166 Fifth Avenue (via Patch).
  • Rumble Boxing's new fitness concept Rumble Training featuring group treadmill and strength training classes debuted at 49 West 23rd Street (via Rumble). 
Real Estate
  • The ticket-selling service SeatGeek's moved its company's headquarters to Flatiron with an office built for influencers featuring three carefully decorated fan bedrooms filled with finds reminiscent of '90s childhood rooms (via Business Insider).
  • Hungryroot, a plant-based meal kit delivery company moved into permanent digs in the Flatiron District at 7 West 22nd Street. Hungryroot inked a 5-year deal for 10,000 square feet (via Commercial Observer). 
  • L&L Holding Company has partnered with Standard Arts on a new public art exhibition at the base of 200 Fifth Avenue. The installation is titled “Pixel Garden” and was completed by Latin American artist Gustavo Prado (via New York YIMBY).
  • Flatiron-based company Tiffany Co. was sold for $16.2 billion to France’s LVMH Moet Hennessy Louis Vuitton, the world’s largest luxury good company (via Chain Storage). 
Around the Neighborhood
  • Manhattan College presents a Veteran's Gallery at the Flatiron Building. Experiencing Veterans and Artists Collaboration (EVAC), an art project that was displayed at the college's Library in spring 2019, has moved into the building's pop-up space (via Manhattan College). 
  • The Flatiron Holiday Art Installation Ziggy by Hou de Sousa was named as one of the "10 

    New Public Art Installations Not To Miss in NYC," (via Untapped NewYork).


Header Photo: Pixel Garden (Photo credit: Paula Abreu Pita, Courtesy: Standard Arts, L&L Holding)
Thumbnail Photo: 230 Fifth by Eric Vasquez via PR Newswire

111Flatiron Cheer Social Media Contest #ZiggyFlatiron

Flatiron Cheer Social Media Contest #ZiggyFlatiron

Visitors to see Ziggy Flatiron are invited to share their photos and experiences on Instagram. Images shared from public accounts, using the #ZiggyFlatiron hashtag, will be entered to win prizes from local Flatiron businesses. 

Prizes include dining gift certificates, fitness memberships and classes, tickets to performances, and much more. A winner will be picked each day of 23 Days of Flatiron Cheer from December 1st through December 23rd!  

#ZiggyFlatiron Prizes:

  • 12/1    Taim: $50 Gift Card
  • 12/2    Hill Country: $50 Gift Card
  • 12/3    Bode Yoga:  A 5 Pack of Classes
  • 12/4    Rolln  $50 Gift Card
  • 12/5    Obica $100 Gift Card
  • 12/6    Eataly Flatiron Gift Basket with a selection of premium products inside
  • 12/7    wagamama $50 Gift card
  • 12/8    The People’s Improv Theater:  Joy of Improv Class Package. The PIT’s four-week intro to improv class ($149 Value)
  • 12/9    Playday: 2 free Children’s Classes ($72 Value)  
  • 12/10   Scampi: $50 Gift Certificate
  • 12/11   Fujifilm Wonder Photoshop: A Free birthday party package (Up to $600 Value)
  • 12/12   Dancebody: A Pack of 3 Classes
  • 12/13   Poster House:  Guest passes to Poster House, a T-shirt and a Poster
  • 12/14   Apple Seeds: 1 month Playground Membership ($161 Value)
  • 12/15   Broadway Bodies: Free month of Dance Classes ($195 Value)
  • 12/16   Y7: $50 Gift Card
  • 12/17   Exhale: Gift Bag with grip socks and a free class ($54 Value)
  • 12/18   Mangia: $50 Gift Card
  • 12/19   Zucker's: Complimentary lunch for 8 people
  • 12/20   TADA!: One Day Camp giveaway
  • 12/21   Riccardo Maggiore: Beauty Package including a haircut and customized hair/scalp treatment with Owner Riccardo Maggiore. ($275 Value)
  • 12/22   SPIN: Free Party at SPIN for up to 10 people
  • 12/23   Fotocare: Photography Gift basket

How it works:

  • Take a photo with or of the installation, or at a holiday event on the Public Plaza, and post it on Instagram using #ZiggyFlatiron.
  • Accounts must be public.
  • ***Those without an Instagram account can submit through email to
  • The winner will be selected through a randomized lottery system.
  • To be entered to win the prize for that day, your photo must be posted by 5 pm. Photos posted after 5 pm will be entered to win the following day.
  • Saturday and Sunday winners will be selected on the following Monday. 

*Prizes are subject to change. Please check back and follow @FlatironNY on Instagram for the latest information*

Please visit our Holiday 2019 page for more information on all things Flatiron Cheer! 


111Give Locally on #GivingTuesday

Give Locally on #GivingTuesday

As we prepare for Thanksgiving, our thoughts are also with those in need, and we look for ways to give back in the local community. #GivingTuesday, the largest single day of charitable giving, is celebrated on the Tuesday following Thanksgiving. You can join in the spirit of giving by donating to local Flatiron nonprofit organizations on #GivingTuesday and throughout the holiday season. Below we’ve rounded up a list of nonprofits based in Flatiron to consider supporting this year.  


New Alternatives for Children
Be a hero for kids right here in our community who need your help. NAC was founded in 1982 on the belief that every child deserves a safe, nurturing home and a bright future.
The 7 Days of NAC launches on Giving Tuesday.  Click HERE to donate. 

Pencil strives to bring together business professionals, educators, and students to open eyes, open minds, and open doors. Pencil makes it easy for business professionals, educators and students to work together in schools & the workplace, through in-school partnerships, mentoring, internships, and immersive experiences.
Click HERE to donate.

New Leaders
New Leaders’ mission is to ensure high academic achievement for all children, especially students in poverty and students of color, by developing transformational school leaders and advancing the policies and practices that allow great leaders to succeed.
Click HERE to donate.

Partnership for Drug-Free Kids
The Partnership for Drug-Free Kids is an organization for families addressing every aspect of substance use and addiction, from prevention to recovery.
Click HERE to donate.

Change for Kids
Change for Kids provides critical support, experiences, and access so kids in New York City public schools can overcome inequity and reimagine their possibilities.
Click HERE to donate.

Arts for All
Arts For All offers accessible artistic opportunities to children in the New York City area who face socio-economic, physical, or emotional barriers to exploring the arts.
Click HERE to donate.

Solar1’s mission is to design and deliver innovative education, training, and technical assistance that fosters sustainability and resiliency in diverse urban environments. We empower learning that changes the way people think about energy, sustainability, and resilience by engaging and educating a diverse set of stakeholders and beneficiaries. Our programs help individuals and communities explore new ways of living and working that are more adaptive to a changing world.
Click HERE to donate.

Center for Book Arts 
The Center for Book Arts promotes active explorations of both contemporary and traditional artistic practices related to the book as an art object. The Center is embracing redefining and challenging itself as they champion book art, artists, and enthusiasts.
Click HERE to donate.


P Flag
PFLAG NYC — Parents, Families and Friends of Lesbian, Gay, Bisexual and Transgender People — is the founding chapter of PFLAG, the nation’s foremost family-based organization committed to the civil rights of lesbian, gay, bisexual and transgender (LGBT) people.
Click HERE to donate.

MADRE is an international women's human rights organization that partners with community-based women's groups worldwide facing war and disaster. Their mission is to advance women’s human rights by meeting urgent needs in communities and building lasting solutions to the crises women face.
Click HERE to donate.

Do Something is a digital platform powering offline action, mobilizing young people to sign up for a volunteer, social change, or civic action campaign to make real-world impact on a causes they care about.
Click HERE to donate.

Community Service Society
The Community Service Society of New York (CSS) is an informed, independent, and unwavering voice for positive action on behalf of more than 3 million low-income New Yorkers
Click HERE to donate.

Adapt Community Network
ADAPT Community Network is the leading human service not-for-profit and a pioneer in providing cutting edge programs and services for people with disabilities
Click HERE to donate.


Thrifty Hog—Hearts of Gold
Working in partnership with homeless mothers and their children, Hearts of Gold helps them create positive, sustainable change in their lives under three umbrella objectives: Stabilize, Support, and Sustain.
Click HERE to donate.

Urban Pathways
As a data-driven and innovative leader, Urban Pathways ensures that homeless and at-risk New Yorkers have the housing, services and support they need to be self-sufficient.
Click HERE to donate.

The Partnership is also hosting a food drive to benefit individuals living without shelter in and around Flatiron in collaboration with Urban Pathways. To donate money specifically to our holiday food drive click HERE

The Bridge Fund
The mission of The Bridge Fund is to prevent homelessness for vulnerable, working poor individuals and families who are threatened with the loss of their housing, but often do not qualify for emergency government assistance.
Click HERE to donate.

Housing Works Thrift Shops
Donations to Housing Works, which can include items to be sold in their various retail locations, help fund their mission to provide lifesaving services to homeless, low-income and marginalized men, women, and youth.
Click HERE to donate.


Latino Commission on AIDS
The Latino Commission on AIDs formed in 1990 in response to the critical, unmet need for HIV prevention and care for Latinos. They spearhead health advocacy for Latinos, promoting HIV education, developing model prevention programs for high-risk communities, and by building capacity in community organizations.
Click HERE to donate.

Friends Without a Border
Friends Without A Border, helps promote sustainable solutions to health care in developing countries, primarily Laos and Cambodia, through the model of “Treatment + Education + Prevention”
Click HERE to donate.


National Resources Defense Council
NRDC works to safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends.
Click HERE to donate.

New York City Audubon
New York City Audubon champions nature in the City’s five boroughs through a combination of engaging and entertaining programs and innovative conservation campaigns.
Click HERE to donate.

Madison Square Park Conservancy
Madison Square Park Conservancy’s mission is to protect, nurture, and enhance Madison Square Park, a dynamic seven-acre public green space, creating an environment that fosters moments of inspiration.
Click HERE to donate.