We're ALL IN on Flatiron. The All in Flatiron campaign is a local rallying call to support neighborhood businesses. Flatiron's restaurants, bars, cafés, museums, retail stores, and personal care services are excited to welcome you back and your support is more important than ever. 

Our "All in Flatiron Dining Deals" program featuring food and drink promotions at district restaurants has come to an end. Thank you to all participating restaurants and patrons that supported local businesses with this effort. Every order makes a difference! 

If you're a business in the Flatiron District area, we'd like to encourage you to participate in our All In Business Spotlight series:

What is the All in Business Spotlight Series? 

All In Flatiron is a rallying call to support local businesses that will specifically target New Yorkers in Flatiron, NoMad, and surrounding neighborhoods. With the business spotlight series, businesses are encouraged to share their "small business stories" and the Flatiron District will repost your stories on our social media platforms (FacebookTwitterInstagram). Please tag us @FlatironNY and use the hashtag #AllinFlatiron

Added bonus! As an extension of NYC & Company's city-wide All In NYC ad campaign, this social media effort will both showcase your business at a hyperlocal level and also leverage a larger audience throughout all five boroughs. Use the #AllinNYC hashtag in your post, and your business may be featured on @NYCgo and in NYC & Co's ongoing ads and digital content. 

What types of businesses can participate in the business spotlight? 

Any business in the greater Flatiron / NoMad area is welcome to share their posts and stories via the #AllinFlatiron and #AllinNYC hastags. Storefront locations in the retail, fitness, service, food & beverage, hospitality, and cultural amenity sectors work especially well for this effort. We want to help drive support and ultimately traffic to your door. 

How can you get involved? Directions & suggestions for social media posting: 

1. Post photos (storefronts, business owners, etc.) or videos (under 60 seconds) sharing how you’re All In on NYC. Identify yourself, your neighborhood, and your business/organization, and tell us how you're getting back to work and/or reopening your doors. In the post or the accompanying caption, aim to answer the following:

- What has given you hope over the last few months (e.g. neighbors, colleagues, the creativity of New Yorkers, the 7 pm applause)?

- How have you prepared to responsibly welcome back guests (e.g. embracing the Stay Well NYC Pledge, altering services or hours)?

- Why are you proud to call Flatiron home and/or the home of your business?

2. Share your stories on your business and/or personal social media channels using hashtags #AllinFlatiron and #AllInNYC. Tag @FlatironNY and @nycgo and anyone you know whose story needs to be told. See the toolkits below for premade digital graphics. 


3. Here's examples of well-done posts to give you an idea: here, herehere, and here

What if my business isn't officially reopened but has regular virtual offerings?

That counts! We know there are sectors that aren't able to provide in-person experiences right now, and we want to give New Yorkers the opportunity to support your business while you wait to reopen. We want to hear about your successful live jazz zooms, online fitness classes, virtual tours, and workshops. If your customers can still engage with you, tell us about it!


What is the timeline?

This is an ongoing NYC & Company campaign that will continue to run in the months ahead and may even have additional iterations with different prompts in the coming months. That said, the campaign is still fairly new, so this is a great time to get ahead of the crowd and get a post up fairly quickly. The goal is to get as much visibility for your business as possible.

Digital Toolkits & Graphics

Download 'All in Flatiron' digital assets via WeTransfer here
Access 'All in NYC' assets, including a style guide, via their toolkit here.

Questions? Email us at mgarcia [at] flatirondistrict.nyc