Talk Tuesday: Brands as Landmarks with ThoughtMatter

Summer Series

7/23 UPDATE (3:17 pm): Moved to Rain Location: General Assembly at 902 Broadway, 4th Floor. (Please Note: There are two General Assembly locations, be sure to head to the right one)

Landmarks, until very recently, were essential to urban navigation. The role of the landmark has changed dramatically now that people can carry the planet in their pocket. Iconic landmarks like Trinity Church and the Chrysler Building now compete for eyeballs not only with the traffic, signage and bustle of the city around them, but with a steady stream of emails, app notifications and breaking news alerts. We look for the Flatiron Building when we need to post to the ‘gram, not when we need to figure out where we’re going.
While the way that people relate to the physical world around them is evolving, this also creates new opportunities for place-based brands looking to catch people’s attention, raise awareness and increase engagement. Join ThoughtMatter for a talk and discussion about how brands can use messaging and visual identity to stand out in a crowded city.

Jessie McGuire and Martha Kirby

ThoughtMatter is a branding studio with an artful perspective. We use design, logic and intuition to help businesses and brands find their place in a textured world.


These talks are part of Flatiron Summer Series, a series of free community programming for the neighborhood by the neighborhood, including free educational and cultural talks on Talk Tuesdays, free fitness classes on Wellness Wednesdays, and nostalgic games and performances on Throwback Thursdays. For a full list of free classes, activities, and entertainment on the Flatiron Public Plazas, visit FlatironDistrict.NYC/Summer2019

Rain Location: In the event of inclement weather, the event will take place at an INDOOR Rain Location. It will not be canceled. The talks will be held at 6 pm at the General Assembly location at 902 Broadway, 4th Floor. Follow us on Twitter @FlatironNY for last-minute updates.


 <a target="_blank" href="">@hardingsnyc’s</a>Fried Chicken Sandwich 🔥 made with a hot Tennessee-style glaze, tangy slaw, and pickles on a brioche bun! RECIPE IN BIO☝️
@hardingsnyc’sFried Chicken Sandwich 🔥 made with a hot Tennessee-style glaze, tangy slaw, and pickles on a brioche bun! RECIPE IN BIO☝️
13 hrs ago