Luminary Speaker Series: Jacquelyn De Jesu, Founder and CEO of SHHHOWERCAP®

Education
https://luminary-legacy.us.hivebrite.com/events/14651?utm_medium=organic&utm_source=hubs&utm_campaign=flatiron-23rd-st-partnership

"I wanted something that didn’t exist. So, I set out to create it."

In this Luminary Speaker Series as part of Latinx Heritage Month, Cate Luzio, Founder & CEO of Luminary will host a fireside chat with Jacquelyn De Jesu, Founder and CEO of SHHHOWERCAP® on creativity in business: the power and value of new ideas. SHHHOWERCAP is a multi-million dollar haircare company that has created a disruptive new category in beauty: a fashion forward reinvention of the shower cap that has been optimized for both form and function. A brand born from their patented hit hero product — the namesake brand SHHHOWERCAP is the originator of the 'waterproof turban'. First to market as an innovative, high performance, fashion item being used primarily for hair protection while showering, as well as deep conditioning, makeup application, at home self care practices, and more.

In this session, hear from Jacquelyn on how she obsessively set out on the journey to make her invention into a reality, what inspired her to start the company, how she has been driven to create disruptive ideas by finding power in simplicity and powerful execution, and how she bootstrapped from launch in 2015 to currently thriving as an e-commerce business on shhhowercap.com.

This event is a hybrid event, with the option to attend in-person in NYC OR virtually. Please select the appropriate ticket at check-out.

More About Jacquelyn:
Jacquelyn DeJesu Center is the Founder and CEO of DEEJAYZOO, a femme-focused design and innovation company with creativity at its core. Their first product launch, flagship brand, and team’s current focus is SHHHOWERCAP®

Spending a decade as an award-winning advertising Art Director, Jacquelyn had a front row seat building brands and amplifying strategies at some of the world’s top agencies (BBDO, Saatchi & Saatchi, Co: Collective, 360i, HUGE). She has led the creative work on campaigns across a range of consumer facing categories with clients such as YouTube/Google, VICE, Altoids, 5Gum, Orbit, Midol, Cheerios, Pampers, Miller Lite, Olay, Aleve, Fisher Price, Suave, and Clinique.

Throughout her career, Jacquelyn has been driven to create disruptive ideas by finding power in simplicity and powerful execution. In 2013, she channeled this same passion and set out on a mission to create a shower cap that wouldn’t feel like a sacrifice. The disruptive invention SHHHOWERCAP was born. In 2015 they launched, receiving a viral press flurry covered everywhere from FastCompany and The Today Show to VOGUE—and in a few short years, shifted outdated category perception to become a multi-million dollar globally recognized name brand sold in BlueMercury, Goop, Anthropologie, Net-A-Porter, and even The MoMA Design store.

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Prettiest of storefronts. 🌸 The family-operated flower shop @bloomingaffairshas been in business for 20+ years! 📍Blooming Affairs 925 Broadway, between 21st & 22nd Streets 📸: @alwayswanderlusting
17 hrs ago