23 Days of Flatiron Cheer

Through December 23rd 
"23 Days of Flatiron Cheer" is the Flatiron/23rd Street Partnership's annual holiday program. We're urging you to shop with your heart this season by supporting local retailers in the Flatiron and NoMad neighborhoods. 

This year's program goes digital, to safely celebrate the holidays with giveaways, gift guides, great local deals, and the opportunity to give back. Follow the festivities using #FlatironCheer.

Holiday Art Installation: Point of Action

And as you shop local in the neighborhood, experience our holiday art installation, Point of Action, by Studio Cooke John. Inspired by social distancing, this public art piece will be on display through January 1st on the Flatiron Public Plazas. Share photos using #PointofAction

Holiday District Deals

Holiday shopping? Check. Festive food options? Check. Fun for the Kiddos? Check. Fitness from Home? We've got that too. 

Before you spend this season, visit our Holiday District Deals for discounts at the local businesses you want to support. Your favorite establishments have provided a wide variety of offers to inspire you for holiday gifts, meals, and activities.

See the full list of Holiday District Deals here 

Just a few of the deals you can take advantage of: 

10/10 Optics: $50 off frames and Llnses

Dharma Yoga:
 Free Zoom class

ilili: 10% Off Christmas Meal Kit

mangia: Free drip coffee with any food purchase

Poster House: Buy one get one free empanadas

Tacombi: Free delivery

sundays: 20% off Holiday Gift Boxes

>> Browse Holiday District Deals

Flatiron Cheer Gift Guides

Let us help you choose the perfect present for your loved ones while supporting local retailers in the neighborhood. 

Whether ordering online, picking up in-store, or stocking up on gift cards, we'll point you in the right direction. 

Check back as we add more ideas in the coming weeks. Here's some inspo to get you started: 

Gifts for those:

  Sports Lovers
 • Self Care Enthusiasts
 • Kids & Family Members
 • Foodies and Food Lovers
 • Last Minute Purchases

Holiday Meal Kits 

Whew. It's been a year! It's okay if the holidays look a little different. Kick up your feet and let someone else cook. You'll be supporting the restaurants you love while enjoying a low-stress way to celebrate.

We've rounded up Holiday Meal Kits all over the district, including new takes on conventional offerings from local favorites like ilili, Bourke Street Bakery, Maman, Luke's Lobster, Cote Steakhouse, Cosme. Pre-order before they sell out! 

Browse Holiday Dinner & Dessert Offerings

Virtual Flatiron Holiday Tour

Thursday, December 17 at 7pm
Join our professional tour guide for a 60 minute virtual tour of the Flatiron District, with a holiday twist. This tour, held via Zoom, features historic photos to help illustrate the retelling of notable events in the neighborhood. 

Mike Kaback will lead this 60 minute LIVE virtual tour with a holiday twist via zoom:

Join Zoom: 12/17 at 7 pm - Thanks to all who attended! 

Attendees will have the opportunity to interact with the guide participate in a Q&A.

Digital Giveaways

Win prizes from popular district stores and restaurants. Follow us on Instagram @FlatironNY and subscribe to our weekly newsletter for your chance to win all throughout "23 Days". 

Every Monday, enter to win a new prize via our Instagram. Contest Rules for IG Giveaways. Not on social media? Shoot us an email at info@flatirondistrict.nyc with the subject line "Flatiron Cheer Contest." 

Our final Instagram giveaway of the year will run 12/28-12/31.

12/21-12/25 IG Givaway

12/14-12/18 IG Giveaway Closed

12/7 - 12/11 IG Giveaway

11/30 - 12/4 IG Giveaway. Closed

11/23 - 11/27 IG Giveaway
. Closed

Every Wednesday, answer the trivia question in our email newsletter and you could be our next winner. 


Gifts for the Greater Good

Support local retailers and give joy to NYC families in need this holiday season. Help the Flatiron/23rd Street Partnership purchase gifts from Flatiron and NoMad shops to be donated to local organizations supporting homeless families, Hearts of Gold and the Harmonia Shelter, managed by Services for the Underserved.

We will match every donation $1 for $1 up to $10,000, for a potential $20,000 investment total in our local business community. Help us reach our goal so we can purchase at least 440 gifts!

All funds will directly go to local businesses to purchase quality gifts in the Flatiron and NoMad neighborhood and to support the men, women, and children of the Harmonia Shelter and Hearts of Gold. This campaign generates revenue for our retail establishments when they need it most, and offers some warmth and love to families who have had an undeniably hard year.



Flatiron's 2020 Holiday Art Installation: Point of Action  

An annual tradition to accompany the "23 Days of Flatiron Cheer" is the Flatiron/23rd Street Partnership holiday art installation, selected through the annual Flatiron Plaza Holiday Design Competition in partnership with the Van Alen Institute. This year, the winning design is Point of Action, by New York-based design firm Studio Cooke John

"We are at a threshold during this pandemic. Now that our eyes have been opened to realities that have been with us all along, how do we move forward? My hope is that Point of Action makes people think about how we connect to the people we see every day so that we can move forward together,” said Nina Cooke John, Principal and Founder of Studio Cooke John.

Read more about Point of Action here. Point of Action is on display through January 1st. Share photos of the installation using #PointofAction

Holiday Sponsorship

Presented by the Flatiron/23rd Street Partnership, Point of Action and the accompanying programming "23 Days of Flatiron Cheer" is made possible with generous support from Presenting Sponsor Meringoff Properties and Supporting Sponsor 212 Fifth Avenue

Program Partners

The Flatiron/23rd Street Partnership also thanks local businesses who are participating in "23 Days of Flatiron Cheer" this year in it's modified format by providing deals for Flatiron and NoMad customers throughout the month of December.  We hope you will shop with your heart this holiday season and spend your dollars locally to support the district businesses that have been hit hard by the COVID-19 pandemic. 

For updated information about the 23 Days of Flatiron Cheer, please check back on this page, subscribe to our weekly newsletter or follow us on TwitterInstagram & Facebook @FlatironNY and use the hashtag #FlatironCheer

Photo Credit: Cameron Blaylock