23 Days of Flatiron Cheer

December 1-23rd 
"23 Days of Flatiron Cheer" is the Flatiron Partnership's annual holiday program. Shop with your heart and support local retailers in the Flatiron and NoMad neighborhoods. 

This year 'Flatiron Cheer' enlivens the Flatiron Plaza with a holiday art installation and festive programming, and highlights neighborhood shops, restaurants, gyms, and hotels.

Support district businesses as you plan your holiday celebrations with local deals and holiday meal kits. Score something for yourself by winning a  giveaway hosted via our Instagram and weekly newsletter



Holiday District Deals

Take advantage of our Holiday District Deals portal for discounts at the local businesses. Your favorite establishments are offering special promotions for holiday gifts, meals, and experiences.

See the full list of Holiday District Deals here

And browse our Gift Guide featuring gift ideas from local businesses. 

Events & Performances

Holiday Themed Historic Walking Tours - Sundays at 11 am
Meet at the tip of the Flatiron Building for a 90-minute historic journey. No registration required.

  • Sunday, 12/19, 11 am


Holiday Carolers Live in the Flatiron Public Plaza 
Get in the spirit and enjoy carolers performing holiday songs a capella! 



Winter Solstice Celebration with MoMath and Mangia 
Tuesday, 12/21, 3 - 5 pm - Flatiron Public Plaza
The National Museum of Mathematics (MoMath) invites you to experience the joyful reflection of a life-sized kaleidoscope. Snap a unique selfie and enjoy cookies and and hot chocolate from artisanal cafe Mangia while supplies last. Plus, have a caricature drawing done by Draw My Party from 2 - 5 pm! Caricatures offered on a first-come, first-served basis. Limited spots available. 

Attendees are encouraged to take proper COVID precautions at this outdoor event. We recommend wearing a mask and maintaining 6-feet distance when possible. 

*If event cancellations/rescheduling due to inclement occur, updates will be posted here

 Holiday Meal Kits 

Whew. We're nearing the end of 2021, and it's been a wild ride. Kick up your feet and let someone else cook! You'll be supporting the restaurants you love while enjoying a low-stress way to celebrate.

We've rounded up Holiday Meal Kits all over the district, including new takes on conventional offerings from local favorites like COTE Steakhouse, ilili, and Mangia NYC. Make reservations and pre-order before they sell out! 

Toys for Tots Donation Drive by TOTO

Join the Flatiron location of TOTO in donating toys this holiday season in partnership with the non-profit Marines Toys for Tots.

Now through Tuesday, December 14th, toys will be collected at the contactless drop-off location: TOTO Showroom Gallery at 22 West 22nd Street, Ground Floor. Toys must be new and unwrapped. 

Holiday Gift Guide

Find the perfect gifts for your loved ones from district businesses!

We've put together a Gift Guide for the holidays with a wide variety of gift ideas, including children's toys from LEGO, apparel from Todd Snyder, skincare from Heyday, books from Rizzoli Bookstore, cameras from Foto Care, and unique food baskets from Eataly.

Happy Shopping! 

Digital Giveaways

Participate in weekly digital giveaways hoted on Instagram @FlatironNY and our weekly newsletter and win prizes from local businesses. 

Every Monday, enter to win a new prize via our Instagram. Contest Rules for IG. Not on social media? Email us at info@flatirondistrict.nyc with the subject line "Flatiron Cheer Contest."

Every Wednesday, answer a trivia question in our email newsletter and you could be our next winner. Subscribe here

Flatiron's 2021 Holiday Art Installation: Interwoven  

An annual tradition to accompany the "23 Days of Flatiron Cheer" is the Flatiron/23rd Street Partnership holiday art installation, selected through the annual Flatiron Plaza Holiday Design Competition in partnership with the Van Alen Institute. This year, the winning design is Interwoven by design Atelier Cho Thompson.

"One of our key tenets as a firm is that we can build community around design,” said Ming Thompson and Christina Cho Yoo, Co-Founders of Atelier Cho Thompson. “Interwoven highlights our fundamental desires to connect with each other through shared experiences and to celebrate our differences. Interwoven offers a platform for stories and dreams of our future.”

Read more about Interwoven here. Interwoven is on display through January 2nd.

Holiday Sponsorship

Presented by the Flatiron/23rd Street Partnership, Interwoven and the accompanying programming "23 Days of Flatiron Cheer" is made possible with generous support from Presenting Sponsor Meringoff Properties and Supporting Sponsors 212 Fifth Avenue and Stand With Asian Americans (SWAA).

Program Partners

The Flatiron/23rd Street Partnership also thanks local businesses who are participating in "23 Days of Flatiron Cheer" this year by providing deals, drinks, bites, and prizes for Flatiron and NoMad customers throughout the month of December.  We hope you will shop with your heart this holiday season and spend your dollars locally to support the district businesses that have been impacted the pandemic as they work toward recovery.

For updated information about the 23 Days of Flatiron Cheer, please check back on this page, subscribe to our weekly newsletter or follow us on TwitterInstagram & Facebook @FlatironNY and use the hashtag #FlatironCheer