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New Neighbor: Rituals

One of the fastest growing European beauty brands is now open on Fifth Avenue in the Flatiron District. This Rituals boutique is one of nine in New York City, and there are over 400 stores worldwide. Rituals encourages you to slow down to find happiness in the smallest of things, and turn everyday routines into more meaningful rituals.

Customers at 172 Fifth Avenue can browse a wide array of body and facial care products, scented candles, clothing, perfumes, gemstone cosmetics, and teas, while surrounded by cherry blossoms and an abundance of natural light.

The collections at Rituals are based on Eastern traditions. Each collection has its own specifically selected ingredients and distinctive benefits. Rituals combines these with innovative technologies to create a unique way of experiencing these ancient traditions, such as your own private Hammam, balancing your Yin and Yang energies with Dao, or immersing in the Ayurvedic philosophy with teas, body scrubs, and aromatic oils.

Hours are Monday through Saturday from 11:00 a.m. to 8:00 p.m. and Sunday from 11:00 a.m. to 7:00 p.m.

Rituals, 172 Fifth Avenue, corner of West 22nd Street, (646) 918-7383.


Happy Friday! 🤸‍♀️
📸:  <a target="_blank" href="">@raven_newyork</a>
Happy Friday! 🤸‍♀️ 📸: @raven_newyork
4 days ago