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The Evolution of 212 Fifth Avenue

The blocks surrounding Madison Square Park have held the reputation of being one of the most elite in Manhattan since the early 1800s. Boasting fashionable residences such as the Fifth Avenue Hotel and the Jerome Mansion, the area quickly established itself as an epicenter for the most affluent New Yorkers.

The turn of the 20th Century saw a new building in the thriving area – 212 Fifth Avenue. Originally designed for commercial use by the renowned architectural firm Schwartz & Gross, the building has preserved its legacy status throughout the years. Built in 1912 as one of the city’s first skyscrapers, for over 100 years the building’s neo-gothic and Romanesque features have stood the test of time.

In 2016, the remarkable structure was converted from commercial use into 48 beautiful residences when prominent New York City developer Madison Equities took over the reins. By fusing the original pre-war architecture with spectacular modern touches and amenities, 212 Fifth Avenue’s transformation from an industrial structure to a luxury residential tower has played a vital role in the booming, and increasingly residential, surrounding neighborhood. 

Prominent architectural firm Helpern Architects helped to redesign the fully restored façade as well as many of the striking exterior features throughout the tower, making 212 Fifth Avenue an historic wonder amongst its exclusive neighbors. The lavish decor of the building was the vision of interior designer Pembrooke & Ives.


The building’s triplex penthouse, The Crown, is an unmistakable beacon in and of itself. With nearly 10,000 square feet of interior space, and 5,700 square feet of outdoor space, the penthouse’s royal namesake ties in perfectly with its majestic features. Boasting spectacular 360-degree views of the Hudson River, the Flatiron Building, and many other iconic landmarks across Manhattan, this luxurious space is distinguished by its incomparable style and sophistication.


In addition to the luxurious penthouse, the building also features an array of world-class amenities including a 24-hour doorman and concierge, valet parking, screening room, lounge, and catering kitchen. Residents can also enjoy a Wright Fit-designed fitness center, with adjoining yoga studio and private treatment room.

Whether you’re gazing out at the building’s dazzling Manhattan views or making use of one of the many state-of-the-art amenities, 212 Fifth Avenue is a mix of extravagance and history, and truly one of the most prominent addresses in New York City.  

212 Fifth Avenue, at Fifth Avenue and 26th Street, (212) 935-1212


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Clocktower spring blooms 🌸✨ 📸: @mkvisuals_ig
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