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February News Roundup

The Flatiron District had an exciting February with media attention highlighting the launch of new restaurants, real estate developments, and events. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Foodies will rejoice as Scarpetta's famed Tomato Basil Spaghetti makes its return marking the restaurant's 10 year anniversary and relocation to the James New York - NoMad hotel (via Eater NY). To toast off the 2018 Winter Olympics, Cote created a celebratory cocktail, the Golden Torch (via New York Times). The newly opened Freehand Hotel boasts three restaurants including Simon & The Whale, a cozy upscale restaurant described as a place with "an energy that radiates out to everyone" (via Vogue).
  • Business and real estate developments are underway. FitHouse is expected to lauch 'shotgun leases' with one of four new locations opening in the district (via New York Business Journal). Startup Handy Technologies signed a lease at 53 West 23rd Street, but may cut the deal short given "recent developments with New York State." (via Commerical Observer). Prices of ultra-high-end residential developments, such as the Madison Square Park Tower, are poised to slowdown in the coming year according to a report by Manhattan Decade (via Mansion Global).
  • City officials announced that Saturday, April 21st will be the third annual Car Free Earth Day from Union Square to Times Square. The event is meant to encourage the public to consider public transportation, biking, and walking for everyday transportation needs. The Flatiron District will serve as a rest stop with various programming (via Patch). An eye-catching exhibit is making its way to Madison Square Park with artist Diana Al-Hadid showcasing abstract sculptures (via New York Times). 

(Image via WeWork Labs)


Prettiest of storefronts. 🌸 The family-operated flower shop  <a target="_blank" href="">@bloomingaffairs</a>has been in business for 20+ years!

📍Blooming Affairs 
925 Broadway, between 21st & 22nd Streets

📸:  <a target="_blank" href="">@alwayswanderlusting</a>
Prettiest of storefronts. 🌸 The family-operated flower shop @bloomingaffairshas been in business for 20+ years! 📍Blooming Affairs 925 Broadway, between 21st & 22nd Streets 📸: @alwayswanderlusting
17 hrs ago