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September New Roundup

With the arrival of autumn came the changing of leaves and notable media highlights for the neighborhood. Highlights include much-anticipated restaurant openings, insider looks into companies with offices in the Flatiron District, and exciting real estate transactions. Stay up to date with the latest Flatiron District news with the BID’s monthly roundup of notable highlights.

  • Several new dining establishments are on their way to the neighborhood. Beloved Australian bakery, Bourke Street Bakery is slated to open before this November at 15 East 28th Street, marking its first location outside of Australia (via New York Eater). Jonathon Benno's third and final outpost at The Evelyn hotel, Benno, a Mediterranean fine-dining restaurant, and Korean Steakhouse, Cote's downstairs lounge, Undercote, landed spots on the "9 Most Anticipated Restaurant Openings This Fall" list (via Robb Report). Flatiron poke spot, Maui Onion, popular for its build-your-own model for poke bowls, opened a second location in Midtown (via ABC7). Eataly's Manzo launched a guest chef series, From New York to New York, that showcases the cuisine of local chefs using local ingredients to benefit local charities (via Forbes). Wildflower. a retail concept offering products that incorporate the effects of plants and their extracts, announced the opening of three New York City locations, including one at the base of the 30-story office tower at 11 Madison (via P & T Community).     
  • Leader in streaming programming, Cheddar, announced a weekly sports program that will go live on Thursdays 3:30 pm ET (via WLNS). The founder of S'well is donating 320,000 bottles - one for every high school student in a New York City public or charter school (via Waste 360). Recently opened Flatiron Pilates by Amy Nelms, a studio that offers private pilates instruction, was highlighted in Vogue for its fierce and growing following (via Vogue)Ford Models provided a behind the scenes look of the modeling agency to find out more about the inner workings of the modeling agency (via Vogue India). The founders of Thursday Boot Company, Nolan Walsh and Connor Wilson, were featured in Footwear News, where they discussed the business's development and success (via Footwear News). 
  •  WeWork inked a deal the entire building at 35 East 21st Street to open HQ by WeWork, totaling 100,000 square feet with plans to move into the space in November (via Commercial Observer). There is a growing trend among residential buildings developing their lobbies into works of art, including Madison Square Park Tower with its double-height lobby and library that boasts eye-popping paintings by German abstract artist Marcel Eichner (via Rob Report). 
  • The Museum of Sex is coordinating a red light district historic walking tour that will pay homage to the neighborhood circa 1870 to 1910 when it was referred to as "Tenderloin," and was home to saloons, cathouses, and gambling dens (via Town & Village). The building boom in the neighborhood north of Madison Square Park since the opening of The NoMad Hotel in 2011 has spurred incredible development in the area making NoMad a "no man's land no more" (via Crain's New York). A report revealed that a corridor between Union Square and Madison Square parks ranked second with complaints about the Mr. Softee siren song filed (via Patch).

Photo of Bourke Street Bakery 


Happy Bike to Work Day! The neighborhood is the perfect place to ride whether using your personal bicycle or  <a target="_blank" href="">@citibike.</a>🚴 💫
Happy Bike to Work Day! The neighborhood is the perfect place to ride whether using your personal bicycle or @citibike.🚴 💫
2 days ago