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February News Roundup

The Flatiron District had plenty going on during the shortest month of the year with media attention highlighting praise for new Flatiron dining spots, the launch of a new fitness concept, and the unveiling of new building construction projects. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Celebrity Chef Emeril Lagasse launched a restaurant, Rodos, at 39 West 24th Street, with fellow restaurateur Yiannis Chatiris that's a blend of Greek and Cajan/Creole cuisine. It marks Emeril's first venture in New York City (via The Villager). The new combo restaurant of TKK Fried Chicken and Kung Fu Tea at 115 East 23rd Street was described as "one of the most interesting fast food franchises in town" by critic Robert Sietsema, who recommends a stop into the joint for the signature chicken, kwa kwa bao, and bubble tea selections (via Eater New York). New sushi spot ROLLN was featured in AlleyWatch where it was described to "redefine what high-quality sushi should cost and taste like" (via AlleyWatch). Dos Toros is reported to offer a new secret menu item exclusively available at the test kitchen in Flatiron located at 668 Sixth Avenue: Over-the-Top Nachos, available upon request to those in the know (via QSR Magazine). 
  • Equinox is expanding its portfolio with a treadmill-focused concept that's coming to Flatiron due to the growing popularity of running clubs as well as ClassPass data showing treadmills are the most in-demand workout option. The running fitness studio called Precision Run is slated to launch in the neighborhood in April 2019 (via PSFK). Wellness brands are said to be leveraging social media in savvy, notable ways including acupuncture studio, WTHN, whose co-founder stated, "Social media is a great platform to help educate consumers around the acupuncture experience, the benefits of acupuncture, and how they can incorporate it into their own routine.” (via AM New York)
  • SL Green recently publicized its plans to renovate their One Madison building, and several new renderings of the project designed by Kohn Pederson Fox have been released (via 6 sqft). Wilson Daniels Wholesale, an importer and distributor of French and Italian wines, signed a seven-year deal that will double its space at 19 West 24th Street (via Commercial Observer).
  • Flatiron was named as one of the New York City neighborhoods that singles born out-of-state gravitate to with the median rent for studios and one-bedrooms at $4,000 (via Curbed NY). The newly renovated 28th Street 6 Train Station was called "the most Instagrammable subway station in NYC" thanks to its colorful flower murals (via Gothamist). The Flatiron/23rd Street Partnership announced the appointment of their new Executive Director, James Mettham, who joins the BID from the Downtown Brooklyn Partnership (via Real Estate Weekly). 

Photo Credit: Equinox, Precision Running Lab 


Happy Bike to Work Day! The neighborhood is the perfect place to ride whether using your personal bicycle or  <a target="_blank" href="">@citibike.</a>🚴 💫
Happy Bike to Work Day! The neighborhood is the perfect place to ride whether using your personal bicycle or @citibike.🚴 💫
2 days ago