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Announcing Eataly & Flatiron Plate

The Flatiron/23rd Street Partnership has selected Eataly, the most authentic Italian experience in the world, and Flatiron Plate, operated by restauranteur Perry Mallas, to manage two new outdoor food and beverage kiosks. The kiosks will open this summer in the Flatiron Public Plazas, bringing exciting new dining experiences to a neighborhood that is one of New York City’s premier culinary destinations.

“We are thrilled to announce the selection of Eataly and Flatiron Plate to operate our new food and beverage kiosks. They each have exciting visions that will bring delicious flavors and distinct experiences to the Flatiron Public Plazas,” said Flatiron/23rd Street Partnership Executive Director James Mettham. “The new kiosks will be terrific additions to the flourishing Flatiron food scene, which features more than 220 restaurants, bars, and casual food establishments.”

Eataly, which owns 39 Italian food markets around the world including two in Manhattan, will open its kiosk on the North Public Plaza across the street from its flagship store located on 23rd Street and Fifth Avenue. The new kiosk, called Eataly in Flatiron Plaza, will highlight two Eataly staples, along with wine and beer. One is Eataly’s artisanal gelato, the perfect treat for summer, and the second is a soon-to-be-revealed item which reflects a traditional recipe from Turin, Italy, where Eataly was born in 2007.

Perry Mallas, who operates Benvenuto Café in TriBeCa and the Astor Plate kiosk in Greenwich Village, will open his new kiosk, Flatiron Plate, on the South Public Plaza, located on Broadway between 22nd and 23rd Streets, adjacent the famed Flatiron Building. Mallas has garnered a reputation for bringing together quality food and a sense of place, previously creating the successful Flatiron Green Café kiosk on the South Public Plaza, which was open from 2013 to 2018. The diverse menu at Flatiron Plate will appeal to everyone, and the kiosk will also serve wine and beer, and feature locally roasted MUD Coffee.

“With Eataly NYC Flatiron as our flagship store, we’ve always felt so connected to the neighborhood. We are proud to be a part of the district and to be collaborating with the Flatiron/23rd Street Partnership BID in this extended way,” said Marco Oppedisano, Director of Store Operations at Eataly NYC Flatiron. “With the opening of Eataly in Flatiron Plaza, we’re excited to be further integrated in the community and bring our high-quality authentic Italian food to customers outside of the store. We will aim to increasingly educate people on two of our favorite Italian staples and the traditions that we embody at Eataly.”

“We’re really thrilled to be back at Flatiron. We opened our first restaurant on this corner in 1998, and since then it’s been our pleasure and privilege to serve the community by providing healthy, natural Mediterranean comfort food in an easy-going atmosphere. So, this feels like coming home to a neighborhood where we have very deep roots. We’re looking forward to seeing our old friends and making new ones as we move forward together in this exciting neighborhood,” said Perry Mallas.

The BID first introduced food and beverage kiosks to the Flatiron Public Plazas in 2013. A concession license agreement with DOT allows for the operation and management of food and beverage kiosks in the public spaces. The BID selected the proposals by Eataly and Flatiron Plate following an RFP process earlier this year, on the basis that they would enhance the atmosphere and experience of the plazas and the surrounding neighborhood. Under their agreements with the BID, Eataly and Flatiron Plate will each operate its kiosk for a five-year term. The kiosks will be open from spring through December each year, weather permitting.


Happy Bike to Work Day! The neighborhood is the perfect place to ride whether using your personal bicycle or  <a target="_blank" href="">@citibike.</a>🚴 💫
Happy Bike to Work Day! The neighborhood is the perfect place to ride whether using your personal bicycle or @citibike.🚴 💫
2 days ago