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July News Roundup

The month of July marked the peak of summer as Flatiron District rooftop bars hit the headlines, health/wellness businesses thrive, and TAMI (technology, advertising, media, and information) companies continue to move into the neighborhood.  Stay up to date with the latest Flatiron District News with our monthly roundup of notable highlights.

  • Food & Dining: If you didn't have enough reasons to check out Eataly's SERRA by Birreria, the Flatiron rooftop was recently listed the number one Most Instagram-Worthy NYC Tourist Spot (via YourTango). Broken Shaker is also making media waves with its listing as a tried-and-true rooftop bar in NYC for summer (via TimeOut). Amazon founder, Jeff Bezos, is moving to the Flatiron District, and here is where you can expect to catch him dining near his new $80 million home (via Bloomberg). Daniel Humm and Will Guidara’s dining-room tango is over. The duo behind Eleven Madison Park has split ways eight years after they bought Eleven Madison Park from Danny Meyer and turned it into what’s regarded by many to be one of the world’s destination restaurants (via Grub Street). 

  • BID Businesses: Lester Holt, NBC News Anchor, has been spotted playing covers of songs by Aerosmith, the Police, and Talking Heads in the basement of Hill Country Barbecue (via The New York Times). Gotham Glow, a notable tanning salon that uses an effective FDA approved tanning formula, exhibits its dedication to health and wellness at its Flatiron location at 1123 Broadway (via Digital Journal). The health and wellness benefits of Pilates are undeniable at BK Pilates in the Flatiron District (via WPIX 11). WTHN, acupuncture and herbal medicine wellness service, promises to slow down the effects of aging (via BET). Ralph Lauren's luxury brand Ralph's Coffee new brick-and-mortar location in Club Monaco at 160 Fifth Avenue is the Flatiron District's latest experiential retail location (via Real Estate Weekly). 

  • Real Estate: Owners of the historic Flatiron building, GFP Real Estate, and Sorgente Group announced they will begin an $80 million renovation process on the 117-year-old building (via The Real Deal). The Kaufman Organization announced that a creative marketing and brand strategy agency, School House, signed a 3,000 s/f, five-year lease to expand at 20 West 22nd Street (via Real Estate Weekly). Crush Music, a music management firm, recently bought the eighth floor of an 11-story mixed-use co-op at 49 West 24th Street for $4.3 million (via The New York Times). This July, The Flatiron District made PropertyShark's list of top ten most expensive neighborhoods in NYC for the second quarter of 2019 (via Curbed New York). 

  • Around the Neighborhood: Five years ago, Robert Offley was living on the streets of the Flatiron District, but with the help of the Flatiron/23rd Street Partnership and Urban Pathways, he is now known as the mayor of his building in the Bronx (via Patch).  The basement of the Flatiron Building, constructed in 1902, contains remnants of a power plant with coal-fed boilers and a hydraulic elevator system (via untapped cities.). The Flatiron District landed itself on the list of the 12 Best Places to Live in 2019 (via Outside). Cindy Hulej, who works out of Rick Kelly’s Carmine Street Guitars in New York City, produces bespoke axes out of pine, maple, and oak planks that are reclaimed from some of the city’s holiest institutions including the Serbian Orthodox Cathedral of Saint Sava in the Flatiron District. 

 
Picture Credit: Eater New York, Broken Shaker

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