More in Flatiron News

New Neighbor: Alchemy 43

The Flatiron Partnership welcomes Alchemy 43 to the neighborhood at 40 East 21st Street. The new aesthetics bar specializes in cosmetic microtreatments from the neck up. LA-based founder and CEO, Nicci Levy, founded Alchemy 43 in an attempt to apply a new approach to the industry that removes the shame around injectables. Alchemy 43, dubbed the "Drybar of Botox," aims to move treatments away from an intimidating medical procedure towards an accessible, comfortable self-care experience that honors the seriousness of cosmetic treatments. 

"Flatiron is home to so many cutting-edge beauty and wellness concepts with clients who share an affinity for staying in tune with what's new," said Nicci Levy, Founder & CEO. "I scoured all of New York for the perfect first location for Alchemy 43 and I kept coming back to Flatiron; I love the energy and how there's always something new to discover... I could get lost in this area all day! It felt like the perfect spot."  

The cucumber-and-lime scented space is meant to be fun and inviting with a neon electric sign saying "BRB... Taking Care of Me", sleek vanities, and an instagrammable lounge featuring a granite tabletop co-working space. Clients can be found enjoying small bites and fruit-garnished sparkling water in champagne flutes. The Alchemy 43 microtreatments are designed to be comfortable, convenient, and customizable to every client's personal beauty goals. Alchemy 43's menu includes eye replenishment, cheekbone lifts, face contour, and lip enhancement. Before making a decision, clients can undergo a 3D consultation that simulates expected results with state-of-the-art Canfield VECTRA® 3D imaging software. Alchemy also offers "Beauty Boosts" that utilize essential vitamins and nutrients to assist metabolism, clear skin, strengthen hair, and improve brain function.


Every treatment at Alchemy 43 is medically effective, minimally invasive, and can be part of an ongoing beauty maintenance regimen. While still maintaining the clinical nature of the treatment, the goal of Alchemy 43 is to provide these services in a more relaxed and accessible manner. A certified and skilled team of professionals including RNs, PA-Cs, and NPs are constantly broadening their already extensive degree of knowledge of the premium products and anatomy of the 43 muscles of the face. Alchemy 43's text message platform lets clients reserve a space within a week’s notice, or clients can simply walk-in. 

 Alchemy 43 believes in the effectiveness of incorporating microtreatments into a regular beauty routine. To help clients work microtreatments into their budget, Alchemy 43 offers a membership program called the A43 Society. The $99/month auto-debit collects in the member's "savings account" to be utilized for any future treatments. A43 Society also includes perks like special member pricing and a complimentary $650 microtreatment on your one-year anniversary. 

Alchemy 43's accessibility platform stems from the company's belief that no matter the lifestyle, everyone deserves to look and feel their best. After establishing a strong presence in the Los Angeles cosmetology scene with four locations, the Flatiron District is happy to welcome Alchemy 43 to the strong Flatiron wellness scene. 

Alchemy 43 is open forwalk-in and scheduled appointments Monday through Thursday from 10 am to 7 pm, Friday 10 am to 6:30 pm and Saturday 10 am to 5 pm. The spa is closed on Sunday. 

Alchemy 43, 40 East 21st Street, (917) 970-3743

Sources: Alchemy 43, New York Times, & Fast Company.


Prettiest of storefronts. 🌸 The family-operated flower shop  <a target="_blank" href="">@bloomingaffairs</a>has been in business for 20+ years!

📍Blooming Affairs 
925 Broadway, between 21st & 22nd Streets

📸:  <a target="_blank" href="">@alwayswanderlusting</a>
Prettiest of storefronts. 🌸 The family-operated flower shop @bloomingaffairshas been in business for 20+ years! 📍Blooming Affairs 925 Broadway, between 21st & 22nd Streets 📸: @alwayswanderlusting
16 hrs ago