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New Neighbor: Le Tea

The Flatiron Partnership is excited to welcome Le Tea to the District. Le Tea is a sophisticated, upscale tea boutique crafting game-changing tea beverages with an artistic aesthetic and a desire to mitigate environmental impact. Originally from China, this shop at 1134 Broadway marks Le Tea’s first U.S. location.

Le Tea strives to incorporate the culture of its store's community inside the space with each store encompassing a different theme inspired by its neighborhood. "Le Tea is an innovative tea brand inspired by surrounding community cultures. Compared to other famous neighborhoods in bustling NYC. we chose the Flatiron District as our first location due to its all-inclusiveness when it comes to arts, cultures, finance, and commerce," said Bruce Yan, Founder of Le Tea. "The building itself is a symbol of history, novelty, and revolutionary architecture.”  With this in mind, Le Tea wanted to create a revolution in contemporary tea culture, and adopt "revolution" as the theme of its Flatiron location.

Le Tea was built out of Yan's inspiration for the artistic lifestyle. Walk into Le Tea, located on Broadway between West 25th and 26th Avenues, and find comfort in the design and details of this modern tea shop. The founders of Le Tea are fashion graduates of The New School's Parsons School of Design in New York City's Union Square neighborhood. Their knowledge of the consumer experience through a design lens is clearly represented. At the core of their brand, Le Tea draws a close connection between art and life and becomes that liaison for its customers. The sleek and modern interior is accented with comfortable seating, lively plants, and paintings of historical figures playfully holding Le Te cups. 

Le Tea relies on an international supply chain of high-quality fruit puree and authentic Chinese tea sources to provide each customer with an exclusive tea tasting experience. Le Tea's Special Fruit Teas are made with fresh fruit pulp and high-quality fruit puree. Le Tea’s menu also includes Milk Tea consisting of Black Tea or Jasmine Green Tea with your milk selection. Le Milk combines the fresh fruit puree and a milk of your choice mimicking an experience close to a smoothie that is unique on its own. Various kinds of milk can be used, including almond milk, oat milk, soy milk, or whole milk, and coconut milk is on its way to the list. Hats (toppings) such as Bubble, Aloe, Mini Taro Ball, Mashed Taro, Milk Foam, or Cake Foam, can be added to any tea at an additional cost. Some of the most popular items include the Mixed Berry & Milk Foam fruit tea, Premium Dragon Well, Mango Le Milk, and Cake Milk.


(Photo Credit: @ceci_eats)

The raw, pure tea ingredients used at Le Tea are of high, healthy quality on both the tea and fruit side. Guests also have the option to customize the sugar level of drinks with options of no sugar, less sugar, half sugar, and regular. In addition to beverages, Le Tea offers Mille Crêpes, a decadent twenty-layer crepe cake with pastry cream separating each crepe. Original, Chocolate, Matcha, Rainbow, and Rose flavored Mille Crêpes are available.

Along with providing an authentic, luxury Chinese tea experience, Le Tea is also committed to limiting their environmental footprint without using any single-use plastics. Instead, Le Tea serves beverages in a high-quality recyclable cup, available in medium (500 ml) or large (600 ml), and complimentary reusable stainless steel "Golden Straws." Le Tea encourages its guests to reuse their golden straws – bring back your straw during each visit, and your tenth drink is free.

In an effort to seek out inspiration for new tea flavors, Le Tea partners with various brands and businesses for limited-edition teas. During the first month of its soft opening, Le Tea collaborated with fashion brand DIESEL. The DIESEL tea featured raspberry, jasmine green tea, butterfly pea tea and aloe jelly that matched the tone of DIESEL’s new season.

Join Le Tea on August 18th for a grand opening event that includes free tea tastings and special promotions. Enjoy 15% drinks all day (limit of two per person), and 30% for the first 80 customers.  The first 18 guests will receive free Le Tea "ArTea" gift sets. In celebration of the grand opening, Le Tea is partnering with the skincare brand Then I Met You for a special TIMY Tea.

Le Tea, 1134 Broadway, between 25th Street and 26th Street, (832) 202-3419

Header Photo Credit: Yelp User Qi Y

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Holiday fun every Friday & Saturday through 12/23 from 12 pm to 4 pm! FREE hot beverages, activities, a prize wheel, & tote bags with discounts! LINK IN BIO for schedule ☝️
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Special thanks to our partners today 12/6 -  <a target="_blank" href="http://instagram.com/letea_usa">@letea_usa</a>and  <a target="_blank" href="http://instagram.com/wonderphotoshopnyc%21">@wonderphotoshopnyc!</a>🍵📸
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Tomorrow  <a target="_blank" href="http://instagram.com/eatalyflatiron">@eatalyflatiron</a>hot coffee ☕️
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Holiday fun every Friday & Saturday through 12/23 from 12 pm to 4 pm! FREE hot beverages, activities, a prize wheel, & tote bags with discounts! LINK IN BIO for schedule ☝️ . Special thanks to our partners today 12/6 - @letea_usaand @wonderphotoshopnyc!🍵📸 . Tomorrow @eatalyflatironhot coffee ☕️
10 hrs ago