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New Neighbor: Honeybrains

The Flatiron/23rd Street Partnership welcomes Honeybrains to the neighborhood at 34 West 22nd Street — the restaurant's second New York location after its debut in NoHo in 2016. Honeybrains is a café focused on prioritizing brain wellness with healthy superfoods for breakfast, lunch, and dinner. Along with the food, Honeybrains offers tea, coffee, fresh juices, and a "Brain Bar" that features raw honey from around the world. A local family-owned business, Honeybrains was sparked by a conversation between siblings (one of which is a neurologist who studied the effect of nutrition and lifestyle on brain function), that led to the exploration of marrying scientific knowledge with enjoyable food and drink experiences. 

"Flatiron is an exciting and vibrant neighborhood that contains an incredible mix of startups and health and wellness concepts,"  says Marisa Seifan, CEO and Founder of Honeybrains. "We love being part of the local community and look forward to getting to know all our neighbors."

According to Honeybrains, every menu item is 100% based on neuroscience and designed for your overall well-being. Honeybrains' creations are meant to promote a healthy body and a healthy brain based on scientific research by neurologists and nutritionists. All recipes and juices are made from the "HB Five Food Groups": vegetables, fruits, legumes, whole grains, and food high in Omega 3s. The HB team has targeted these food groups for essential nutrients like color pigments, good fats, fiber, B & D vitamins, and minerals like iron, potassium, and magnesium. 

      

The full food menu features a variety of savory and sweet all-day toasts, a selection of bowls like Carne Asada and Cauliflower Couscous, salads & sandwiches, and several sweets. Some crowd favorites include the "Avocado Crush," an avo toast on seeded sourdough topped with lemon, a chia hemp flax seed medley, Maldon salt, and olive oil, and the "Power Breakfast Bowl"  made with two sunny side Omega 3 eggs, arugula, red new potatoes, chickpeas, hearts of palm, lentils, edamame, pumpkin seeds, red chilies, red onions, and cilantro (pictured above).  

Honeybrains touts an impressive fresh-pressed juice and shot selection. The juices are made in-house from scratch and contain unique combinations of ingredients to target brain and body health. Each juice is crafted to contain one or more active, natural ingredients, includes natural sweeteners, and is balanced with fiber so that the ratio of sugar to fiber is similar to that found in a whole apple. The "Brain Boost" juice seeks to improve memory as its made with ingredients like sage, miso, and walnuts, which are suggested to boost hormones interacting with the nervous system and memory processing and are high in omega 3s. 

At the Brain Bar, you won't find any processed sugars. The Bar features unique coffee and tea-based specialty drinks that were created using the best raw honey Honeybrains could find. Honeybrains believes that substituting processed sugars with natural sweeteners such as raw honey is a simple way to improve your brain health. La Colombe coffee and various teas are enhanced with ethically sourced honey. You can enjoy a "Golden Milk Latte" made with raw wildflower honey, turmeric, cinnamon, juniper berries, peppercorn, vanilla, almond milk, or the "HB Honey Nut Latte" made with espresso, Japanese knotweed honey, and almond milk. 

The Honeybrains' Flatiron outpost mirrors its name with honeycomb designed ceilings, floral murals, and yellow accents. The atmosphere of the café is meant to provide mindful calmness as you enjoy your meal or beverage. The ceiling, lighting, and acoustics all play a role in your experience. The honeycomb-patterned ceiling features the warm glow of circadian lighting that is intended to contribute to guests' well-being by delivering optimal brightness and color temperature at different times of the day. This type of lighting is claimed to promote happier moods and better sleep patterns. Honeybairns believes in giving back to the community. With this in mind, the café partners with a number of non-profits to benefit organizations like The Alzheimer's Association, Yamba Malawi Bee Keeping Program, and Move For Minds.

Honeybrains is open for breakfast, lunch, and dinner every day; Monday - Friday 7:30 am - 9 pm & Saturday and Sunday 8 am - 8 pm. 


Honeybrains, 34 West 22nd Street between Fifth Avenue and Sixth Avenue, (917) 472-7682, @honeybrainslife 

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