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.nyc Launch - Landrush Phase Underway

New York City now has its own generic top-level domain (gTLDs) - .nyc!

With the historic launch of .nyc, the City of New York has become the first city in the country with a top-level domain, creating new opportunities to support local businesses, organizations and residents, and establishing an unprecedented level of geographic authority to the digital sphere.

Earlier this week, Mayor Bill de Blasio kicked off the Landrush Phase of the .nyc domain Launch, which is scheduled to run between August 4 and October 3, 2014. The Landrush is hands down the best chance you will ever have to apply for a .nyc web address before the .nyc domain becomes available to the general public in mid-October. 

How Landrush works from

  • If you're the only one who requests a particular .nyc web address, then at the end of the Landrush period you will Own It. Simple as that.
  • If two or more New Yorkers request the same domain name as you, then at the end of Landrush a simple online auction will be held to determine who gets the domain name (— kind of like an Ebay auction).

VIP TIP: Want to avoid having other people to bid on the same .nyc domain name(s) as you, and potentially driving up the price? Then keep your desired .nyc on the low — save your tweets and Facebook posts about a specific domain name until after you’ve already scored it!

To search for and request your .nyc domain during Landrush, and to learn more, please visit



Friday feels even better with this weather! Enjoy all the outdoor eats 🌞

🍻  <a target="_blank" href="">@bxlzoute</a>
🍝  <a target="_blank" href="">@scarpettarestaurants</a>
🥪  <a target="_blank" href="">@marksoffmadison</a>
🥞  <a target="_blank" href="">@sarabethsofficial</a>
🍸  <a target="_blank" href="">@hillstoneparkavenue</a>
🍝  <a target="_blank" href="">@taralluccinyc</a>
🥂  <a target="_blank" href="">@hardingsnyc</a>
🍔  <a target="_blank" href="">@shakeshack</a>
🍤  <a target="_blank" href="">@scampinyc</a>
Friday feels even better with this weather! Enjoy all the outdoor eats 🌞 Featured: 🍻 @bxlzoute 🍝 @scarpettarestaurants 🥪 @marksoffmadison 🥞 @sarabethsofficial 🍸 @hillstoneparkavenue 🍝 @taralluccinyc 🥂 @hardingsnyc 🍔 @shakeshack 🍤 @scampinyc
23 hrs ago