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New Neighbor: Project Gaia

The Flatiron Partnership is thrilled to welcome Project GaiaMasion De Paillion's latest initiative for a multi-brand concept store showcasing global, innovative, and sustainable products. Located at 57 West 21st Street, the shop provides a full sensory shopping experience featuring 20+ lifestyle, beauty, home, and apparel brands from emerging artists and designers.

"Flatiron is an iconic neighborhood. ...We wanted to be central and in a neighborhood which will appreciate an experiential concept store where art meets sustainable living," co-founders Danielle Salinas and Shriya Bisht-Misra said.


Pictured: Co-Founders Danielle Salinas and Shriya Bisht-Misra

Project Gaia serves as a platform for up-and-coming artists and designers that share the same ethos of philanthropic pursuits, sustainable design, and innovation. The intentionally curated space offers a range of products such as men's and women's apparel, accessories, footwearhome, and beauty products. With Mother's Day coming around the corner, the shop has a dedicated Mother's Day Edit as well. The store has featured artisans and brands that create innovative and sustainable designs where art and fashion meet, and customers can #ShopWithPurpose.

Featured brands at Project Gaia include Wonderland Home listed as The Best Scented Candles to Shop by CNN, Deepa Gurnani, a handmade Indian luxury jewelry brand, lifestyle clothing brand The Messi Store inspired by Argentine footballer Lionel Messi, and art pieces by Bradley Theodore whose work was described by GQ Magazine as “chromatic thunderstorms- at once exhilarating, incontrovertibly powerful and ever so slightly chilling.” The store is a unique and exciting collaborative. 

Project Gaia is open daily from 11 am to 6 pm. You can also shop online here

Project Gaia, 57 West 21st Street (Between Sixth and Fifth Avenue), (917) 639-3958, @projectgaianyc

Photo Credits: Project Gaia

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