May 19, 2020

Flatiron Plate Now Open

Breakfast returns to the Flatiron South Plaza! Flatiron Plate, home of the available-all-day Classic Egg Sandwich and healthy smoothie options, reopened for the season on May 18th.

In addition to the classic breakfast sandwich combo (add coffee, of course), Flatiron Plate features a full all-day menu featuring baked goods, Greek yogurt creations, sandwiches and wraps, salads, smoothies, fresh-squeezed juices, and a full array of hot and cold drinks. They also have a beer and wine license, and offer to-go drinks!


Flatiron Plate is open from 7 am to 5 pm every day.

May 12, 2020

2020 Annual Meeting & Community Reception Postponed

In light of the current COVID-19 pandemic, the Flatiron/23rd Street Partnership has decided to postpone our 2020 Annual Meeting & Community Reception.

The ~200 person event, held each year at Grey Group, invites community members and stakeholders to gather, vote on BID business, and connect on topics and issues. Originally scheduled for June 10th, the Annual Meeting will be rescheduled for September, likely in a modified and virtual format. More details on the time, date, and format will be shared over the summer.

Despite the postponement, the Partnership plans on releasing the FY20 Annual Report digitally at our June virtual board meeting and via our website, email newsletter, and social media channels. 

For questions or more information, please email the Partnership team at

For COVID-19 related information and updates, visit our COVID-19 Resources Page.

May 6, 2020

April News Roundup

After a full month of quarantine and social distancing, April's news media updates revolve around the hard-hitting effects of the pandemic on local restaurants, businesses, and real estate. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

Restaurants & Bars
  • Flatiron businesses give back to New Yorkers in need who are working in healthcare during the pandemic (via amNewYork). 
  • Neighborhood Eats: HALL by Odo at 17 West 20th Street is now delivering sushi (via ABC 7 NY).
  • For the first time ever you can now get high-end grub from the likes of COTE and others delivered right to your binge-watching party (via Thrillist).
  • Recognizing how much stress frontline workers were under, Patisserie Chanson decided to make a small sacrifice and set aside some of their goods for the hardworking people who need a lift (via Thrillist).
  • Chef Hooni Kim of Hanjan discussed his new book "My Korea: Traditional Flavors, Modern Recipes" with The Korea Society through a public live webcast (via Restaurant News).
  • Another reason to love Shake Shack: They just returned a $10 million loan back to the Feds (via Forbes). 
  • Eleven Madison Park makes Hoodline's list of "4 best spots to splurge on New American eats" (via Hoodline).  
  • Falafel chain, Taim, is listed on Crain's "10 spots to order from while you stay in" lineup (via Crain's New York). 
  • Recent Cornell graduate, Max Aronson, shares what his role as an assistant server at Eleven Madison Park entails (via The Cornell Daily Sun). 
  • Restauranteur, Marc Glosserman of Hill Country, awaits rebirth in a new reality, but now feeds health care workers during the COVID-19 shutdown (via amNY). 
BID Businesses
  • 22 Flatiron studios offer online fitness and wellness experiences (via Patch). 
  • To help those scrambling to set up pandemic-related online tools, Flatiron-based software company Bubble is offering its "no code" technology free of charge (via Crain's New York).
  • Why blue is the no-fail quarantine hair color to DIY: Jaxcee, co-founder of The Coily Collective at Riccardo Maggiore Salon in the Flatiron District, put it simply: The darker your hair, the deeper the shade of blue (via Refinery 29).
  • Storefronts may now be shuttered, but before closing, many shop owners and employees decorated window displays with funny and inspiring messages. This window display comes from Fishs Eddy, a Flatiron District emporium of unique and edgy mugs and dishware (via Roadtrippers).
  • Mendel Mendlowits, a Holocaust survivor who founded Adorama, a famed camera store in Manhattan’s Flatiron District, has died at 76 (via NY Daily News).
  • If you’re looking to give back to the community around Fordham Lincoln Center, The Xavier Mission in the Flatiron District continues to run a soup kitchen and a food pantry (via Fordham Observer).
Real Estate & Commercial
  • As construction across the city screeches to a halt, developers reckon with how to keep their projects funded while the pandemic rages on (via The Wall Street Journal).
  • Last summer Jeff Bezos spent approximately $80 million combined on a three-story penthouse and two units directly below at 212 Fifth Ave. Now he’s rounding out his footprint in the building by buying the $16 million unit that is adjacent to the two sub-units (via Forbes).
  • ABS Partners Real Estate has negotiated a 5,000-square-foot office lease for Canadian trade union Unifor in the NoMad neighborhood of Manhattan. The company’s new space includes the entire eighth floor at 152 Madison Avenue, an approximately 98,000 square foot office building constructed in 1929. (via ReBusiness Online). 
In the Neighborhood 
  • Trash collection map reveals how less waste is being collected in Manhattan as well-heeled New Yorkers flee the city - but more is being picked up in the outer boroughs from people working at home (via The Daily Mail).

Photo Credit: Rethink of Eleven Madison Park's commissary kitchen via New York Times 

May 5, 2020

Broadway Open Streets Initiative

Beginning Thursday, May 7th, Broadway will be closed to thru-traffic from 10 am - 6pm daily.
In response to the COVID-19 crisis, Mayor Bill de Blasio and New York City Council announced that 40 miles of streets Citywide will be opened to pedestrians and bicyclists to allow for greater social distancing as the weather gets warmer.
Flatiron & NoMad Open Streets
Broadway will have two sections of Open Streets including 25th Street to 28th Street and 21st Street to the south side of 23rd Street. Hours of operation will be from 10 am to 6 pm. Cross streets will remain open to vehicular traffic.
Open Streets Regulations
Pedestrians and bicyclists can use the roadbed of the street while keeping social distancing of at least six feet, and must wear a face mask in public. No thru-traffic is permitted as the route is limited to local deliveries, pick-ups/drop-offs, and emergency vehicles. Drivers should be hyper-vigilant and drive 5 MPH along Open Streets routes.
Questions about the City's Open Streets Initiative? Find more infomation on the NYC DOT Open Streets webpage. You can also call 311 or text 311-692. If you'd like to reach the Flatiron/23rd Partnership team directly, email
May 5, 2020

Gov. Cuomo Announces Guidelines for Reopening NY State

Updated Tuesday, May 12, at 10:04 pm 

Amid the ongoing COVID-19 pandemic, on Monday, May 4th Governor Cuomo outlined additional guidelines for when regions can re-open and a guide for reopening was released, "NY Forward: A Guide to Reopening New York & Building Back Better." 

NY On Pause was not extended to June 6. Cuomo extended the underlying legal authority for the Emergency Order until June 6, but the expiration date of May 15th still stands until further notice.

The state will monitor four core factors to determine if a region can re-open:

  • New Infections: Based on guidelines from the CDC, regions must have at least 14 days of decline in total net hospitalizations and deaths on a 3-day rolling average. In regions with few COVID cases, the region cannot exceed 15 net new total hospitalizations or 5 new deaths on a 3-day rolling average. In order to monitor the potential spread of infection in a region, a region must have fewer than two new COVID patients admitted per 100,000 residents per day.

  • Health Care Capacity: Every region must have the health care capacity to handle a potential surge in cases. Regions must have at least 30 percent total hospital and ICU beds available. This is coupled with the new requirement that hospitals have at least 90 days of personal protective equipment stockpiled.

  • Diagnostic Testing Capacity: Each region must have the capacity to conduct 30 diagnostic tests for every 1,000 residents per month. The state is rapidly expanding capacity statewide to help all regions meet this threshold.

  • Contact Tracing Capacity: Regions must have a baseline of 30 contact tracers for every 100,000 residents, and additional tracers based on the projected number of cases in the region. The state is currently building an army of contact tracers with Mayor Bloomberg to meet the needs of each region statewide.

See the Regional Monitoring Dashboard for each New York region's current standings on meeting these reopening criteria. 

Regional Guidelines for Reopening New York

After meeting the regional criteria outlined above, businesses in each region will re-open in phases. Businesses considered "more essential" with inherent low risks of infection in the workplace and to customers will be prioritized, followed by other businesses considered "less essential" or those that present a higher risk of infection spread. Regions must not open attractions or businesses that would draw a large number of visitors from outside the local area.

Phase One
*Beginning May 16th for regions meeting necessary criteria. The Finger Lakes, Southern Tier, and Mohawk Valley Regions have met all seven metrics required to begin. 

  • Construction
  • Manufacturing and wholesale supply chain
  • Select retail using curbside pickup only

Phase Two

  • Professional services
  • Finance and insurance
  • Retail
  • Administrative support
  • Real estate and rental leasing

Phase Three

  • Restaurants and food service
  • Hotels and accommodations

Phase Four

  • Arts, entertainment and recreation
  • Education

New Safety Requirements for Businesses

Businesses will also be required to put in place new safety precautions upon re-opening to help lower the risk of spreading the virus. Businesses will be required to:

  • Adjust workplace hours and shift design as necessary to reduce density in the workplace;
  • Enact social distancing protocols;
  • Restrict non-essential travel for employees;
  • Require all employees and customers to wear masks if in frequent contact with others;
  • Implement strict cleaning and sanitation standards;
  • Enact a continuous health screening process for individuals to enter the workplace;
  • Continue tracing, tracking and reporting of cases; and
  • Develop liability processes.

"While we continue to reduce the spread of the COVID-19 virus, we can begin to focus on re-opening, but we have to be careful and use the information we've learned so we don't erase the strides we've already made," Governor Cuomo said. "Re-opening is not going to happen statewide all at once - New York has diverse regions and those regions have different circumstances, so rather than wait for the whole state to be ready to re-open we are going to analyze the situation on a regional basis. We will measure whether a region can re-open based on four factors - the number of new infections, health care capacity, diagnostic testing, and contact tracing - and we will continue to monitor these factors throughout the re-opening process to prevent a second wave of the virus and protect the health and safety New Yorkers."

For More Information:


May 3, 2020

Join us to Feed Flatiron's First Responders

Support local businesses while thanking our Flatiron/NoMad first repsonders! 

Help the Flatiron/23rd Street Partnership fund delivery orders to directly support neighborhood restaurants and feed our local first responders, who are still being heavily impacted by the COVID-19 crisis.  

We are committing an initial $10,000 to kick-start this program, and then we will match every donation dollar for dollar up to $10,000.  We're setting our initial goal at $5K, but hope to blow past it to reach $10K and maximize our match. 


Starting Monday, May 4th, the Flatiron Partnership is buying meals at Flatiron and NoMad-based restaurants to deliver to the first responders that are there for us every day. We are buying 100+ meals daily to deliver to the EMS Station at Bellevue Hospital, two local FDNY Stations, and the NYPD 13th Precinct. If we maximize our match, we will be able to continue the daily food deliveries for the full month of May.

While doing so, we are supporting our much-loved neighborhood restaurants by purchasing the meals at a price that allows them to generate revenue. They're working hard to keep their doors open providing takeout and delivery, and are thrilled to provide these meals for our EMS, Fire and Police.

Follow us on our GoFundMe Charity page and on our social channels (@FlatironNY on InstagramTwitter & Facebook) for regular updates and pictures of the participating restaurants and meals delivered to first responders through May.


Apr 28, 2020

Volunteers Needed for NAC's "Story (Any) Time"

Create a Virtual Storytime Library for Vulnerable Children

New Alternatives for Children (NAC) is a child welfare agency in the Flatiron District that offers strength-based social services, medical and mental healthcare and a wide variety of wrap-around services. This non-profit organization serves families that have at least one child with special needs, often in combination with mental health, behavioral and/or developmental diagnoses as well.

NAC believes that more than ever, this is a time to promote the importance of literacy in the home.

In response to the current pandemic, the team at NAC is bringing “Story (Any)Time” to their children. They are building a library with uploaded videos of staff and volunteers reading stories out loud. The children can log on and listen to your story – at any time!

To become a volunteer, just follow these simple steps:

  1. Record yourself (audio or visual) reading your favorite children’s book. If you don’t own such a book – check out this NYPL link to get an ebook.
  2. If you have a pet, get them to snuggle with you and bring extra comfort to our children!
  3. Many NAC clients are bilingual learners, so we welcome readings in Spanish too.
  4. Please provide a very short explanation about why you like your chosen book.
  5. When you have finished your recording, please email If possible, please sign and include the media waiver, allowing NAC to post your story to social media. 
  6. When they receive your email, they will send instructions on "How To Upload" your story.

Stories bring people together, even in times of isolation. The NAC children and youth are aged 0-21, and you are never too old to enjoy a great tale. By sharing your favorite story with NAC children, you are not only opening their eyes to the magic, joy, and beauty in a compelling book – but also reminding them there are many people who care!

More about New Alternatives for Children:

In the midst of the Covid-19 crisis, NAC's doors have remained opened and the staff is working hard to engage and support their children and families during this difficult time. As you might imagine, the NAC community is facing very real challenges such as:

  • Caregivers needing respite from providing childcare 24/7.
  • Vulnerable children at increased risk of domestic violence.
  • Students struggling with the challenges of remote learning with limited resources.
  • Clients with ongoing mental health issues presenting exacerbated feelings of depression, isolation and fear.

NAC’s social workers are at the frontline and in contact with every client and family – either through remote calls or in-person visits. Education Services specialists are working tirelessly to maintain the quality of educational support for our children and youth. 

Apr 22, 2020

Celebrate the 50th Anniversary of Earth Day

April 22nd, 1970, marked the world's first Earth Day with demonstrations and education around environmental issues. 
Join in on some Earth Day-themed fun:
  • Earth Day Live: a three-day live stream mobilization to connect with activists, performers, thought leaders, and artists. 

  • Virtually hike, play games, conduct experiments and meet scientists with museums and Parks across NYC.

Picture Credit: Madison Square Park via @jiyeonyc

Apr 22, 2020

Mother's Day Flatiron Gift Guide

Even though Mother's Day will be celebrated differently this year, make the most of Mom's special day by shopping these online exclusives.
We've put together a list of gifts that you can have sent to mom and other special figures in your life, reminding them how much they mean to you. Order early to avoid possible delivery delays.


Place your orders online ahead of time to ensure on-time delivery. Shipping may be affected by COVID-19.

Bath & Body Works
Give mom a beautiful fragrance, and enjoy a great deal on candles, lotions, and more. Special offers are available. 

Bourke Street Bakery 
Surprise mom with two things everyone loves: fresh flowers and dessert. Bourke Street is delivering Mother's Day boxes that include a bouquet of peonies or ranunculus, Carrot & Walnut Cake with cream cheese frosting, BSB’s “The Ultimate Chocolate Sauce” bottle, a pastry platter, 2 sparkling Champagne cans, and a personalized message ($100). Bouquets on their own are also available. 

Shop Mother's Day Tea Kits and gift Mom a beautiful tea set for two, her favorite loose teas, and more. Buy 4 ounces of tea and get 1 ounce free.

The Home Depot
Browsing Home Depot’s Garden Club can help with gift ideas for home gardening accessories and tools. They also offer various fresh flower arrangements with free delivery.

Empower mom on her self-care journey, and gift her the top selections from Inscape's curated offerings. Shop essential oils, aromatics, e-gift cards, and more.

L’Occitane en Provence
Gift mom one of L’Occitane's special collections for Mother's Day including the Lavender Collection, the Reset Energizing Collection, and the Cherry Blossom Discovery Set. 

MAC Cosmetics
This Mother’s Day, honor Mom with limited-edition lip kits and other beauty must-haves. MAC is also offering a special edition e-gift card

Surprise mom with springtime-inspired kitchenware with the iconic Unikko poppy pattern from Marimekko. Take advantage and save up to 40% their sale section while you shop.

MoMath - The National Museum of Mathematics 
These Pi Earrings are a great gift for your favorite mathematician! Math nerds forever love Pi because Pi goes on forever! 

Of Mercer
For the woman who does it all, shop Of Mercer's collection of dresses, blazers, and accessories. Of Mercer's clothing is made in New York City.

Shop natural skincare products including plant-based creams, scrubs, and body butters from curated limited edition and best-selling gift sets just for Mother's Day. Origins is offering free shipping and 15% off first orders when you sign-up for their email list. 

Patisserie Chanson
Gift mom an assortment of gourmet croissants or fresh-baked pastries, danishes, and breads. Save $10 when you spend $40 or more via Caviar. Delivery and Pick-up only. 

All gift sets are 20% off while stocks last. This promo is valid from 04/27 until 05/10* exclusively online.

Standard Dose
Shop their very own Mother's Day shopping guide to help you gift mom radiant health. With any purchase, enjoy a free mini Vertly Face Serum while supplies last. Think mom knows best? Pick up a digital gift card.

Shop sundays online shop for nail polish sets, nail care kits, and special Mother's Day gift sets. Take advantage of 25% off sitewide. Use code: GiftMom25. 

The White Company
Spoil her this Mother’s Day with gorgeous gift sets, scented candles, luxurious cashmere, beautiful jewelry and chic accessories from The White Company.


Flower You, 122 East 25th Street, between Park Avenue South and Lexington Avenue, (212) 477-1037, Taking orders for delivery only. 

Spas & Nail Salons
Though all establishments are temporarily closed due to COVID-19, order a gift card for a future visit and support a local business!

Blooming Nail & Spa (212) 505-6245

Dyanna Spa (212) 995-2355

Heyday (646) 869-3601 + view their online shop for skincare products

QQ Nail Salon and Spa (212) 254-8100

Queen Jane Day Spa (212) 684-4548

Renew Body & Mind Spa (518) 317-8888

sundays (646) 998-5711




2020 Archive

Flatiron Plate Now Open

2020 Annual Meeting & Community Reception Postponed

April News Roundup

Broadway Open Streets Initiative

Gov. Cuomo Announces Guidelines for Reopening NY State

Join us to Feed Flatiron's First Responders

Volunteers Needed for NAC's "Story (Any) Time"

Celebrate the 50th Anniversary of Earth Day

Mother's Day Flatiron Gift Guide

Springtime in Flatiron

New York Business Leaders Unveil Economic Relief & Recovery Plan

Flatiron Foodies: Honeybrains' Honey Tahini Toast

March News Roundup

Shop Flatiron Retail Online

Rizzoli Bookstore Staff Picks

Flatiron Businesses Giving Back

Online Classes & Virtual Experiences

COVID-19 - Financial Resources for Businesses & Nonprofits

Flatiron Fundraising Efforts You Can Support

Essential Retailers Open to Support You

Flatiron Foodies: Om Juice Bar's Blue Lagoon Smoothie Bowl

Delivery & Pick-up Options in the Flatiron District

Historic Flatiron District Walking Tours Temporarily Cancelled

Support Local Businesses

Saint Patrick's Day Take Out/Delivery in Flatiron

New Neighbor: Sticky's Finger Joint

Support Women-Owned Businesses in Flatiron

February News Roundup

New Neighbor: Renaissance New York Chelsea

Coronavirus (COVID-19) Resources & Updates

Get to Know: Center for Book Arts

New Neighbor: Verōnika

Where to Staycay in the Flatiron District

Flatiron Sponsorship Opportunities for 2020

Flatiron Valentine's Day Gift Guide

Flatiron Foodies: Il Fiorista's Elysian Fields Lamb Loin

January News Roundup

Valentine's Day Dining Guide in Flatiron

Where to Watch the Big Game

2019 Community Survey Snapshot

23 Days of Flatiron Cheer 2019 Recap

Flatiron News Roundup: Highlights from 2019

Flatiron Foodies: Sophie's Cuban Cuisine's Picadillo de Res

January Joiner: Get Fit in 2020

New Neighbor: LL Studio by Laughing Lotus