Jan 14, 2020

2019 Community Survey Snapshot

Each year, we conduct a Community Survey to evaluate our work in an effort to better understand the community’s priorities for the neighborhood. Thank you to the 300+ Flatiron neighbors who shared feedback last fall. The Partnership’s work through five programmatic areas – Clean Streets, Public Safety, Social Services & Homeless Outreach, Streetscape Beautification, and Marketing – all received strong approval ratings from respondents. Below is a snapshot of a few key findings and insightful takeaways:

1.  Respondents requested more public art and community programming in Flatiron. The Flatiron Public Plazas were frequently mentioned as the preferred venue for programming including live performances and open streets events akin to Car Free Earth Day and Park Avenue Summer Streets.

2. Flatiron is green, and neighbors want more! Requests for additional street trees and seasonal plantings were submitted in large numbers, and the Partnership’s hanging flower baskets (located on 115 district streetlight poles) program was a community favorite. More shade umbrellas and additional tables and chairs on the Public Plazas were mentioned, too.

3. Along those lines, sustainability and resilience is top-of-mind in Flatiron. Respondents requested more and convenient recycling and composting outlets in the public realm, and ‘green’ educational events are wanted to reduce carbon footprints in the neighborhood.

4. Our long-time partnership with Urban Pathways was recognized as “very important” by a record 84.1% of respondents. The two-person outreach team works with individuals living without shelter to understand and address their specific needs with the goal of permanent housing.

5. The majority of respondents (73.2%) stay up-to-date on all things Flatiron via the Partnership’s weekly newsletter, with Instagram a close second (currently 23,700 followers). Our website, FlatironDistrict.NYC, was also frequently cited as a neighborhood resource.

Full Community Survey Report

Jan 14, 2020

23 Days of Flatiron Cheer 2019 Recap

The Flatiron Partnership brought three weeks of fun to the neighborhood with our annual holiday program, "23 Days of Flatiron Cheer" kicking off on December 1st. The program enlivened and activated the Flatiron Public Plazas and promoted the neighborhood as a shopping, dining, and cultural destination during the holiday season. Check out what went on in the district: 


Ziggy by Hou de Sousa: Installation Launch & Social Media Contest 

Prior to the official launch, we ushered in the holiday season on Monday, November 18th with the unveiling of the Ziggy by Hou de Sousa to experience the holiday art installation for the first time. The event featured a performance by The Jazz GalleryShake Shack's hot chocolate, small bites from Eataly, and premium prize wheel prizes from neighborhood businesses.

All photos of Ziggy shared via a post on a public Instagram account using the #ZiggyFlatiron were entered to win prizes from Flatiron businesses. There were over 1,700 hashtag uses - the largest amount for a holiday installation hashtag usage. 


Live on the Flatiron Public Plaza Giveaways and Events 

Every Friday & Saturday from December 1st through December 23rd, between noon and 4 pm, we invited passers-by to take a break from the hustle and bustle with a free hot beverage from a local fav, a chance to win a gift from a Flatiron business by spinning the Flatiron prize wheel, grab a tote bag filled with shopping discounts, and the opportunity to drop-off donations to benefit  Urban Pathways. Activities and performances were presented by Wonder Photo Shop and SPiN ping-pong lounge.

Over the course of the holiday program, our team handed out over 2,574 prizes from local businesses, nearly 1,495 free hot beverages, and 1,500 branded tote bags full of discounts from 20 businesses.  

Winter Solstice on the Flatiron Public Plaza

We ushered in the official start of winter by celebrating the Winter Solstice, the shortest day of the year. From 4-8 pm on the Flatiron North Public Plaza, the National Museum of Mathematics (MoMath) brought life-sized kaleidoscopes for the ultimate selfie, and hot ramen from wagamama and hot cider from by Smile To Go were served. The Flatiron prize wheel was spinning and visitors were able to snag a discount-filled tote bags.


Winter Wellness Wednesdays

We partnered with six local fitness studios to offer free fitness classes each Wednesday. During the first three weeks of December, neighborhood studios offered 199 free fitness class passes. 

Flatiron Foodies Recipes 

Our holiday-themed community newsletters featured notable Flatiron chefs sharing their favorite holiday recipes. Delicious holiday additions from Park Avenue Autumn, Harding's, Covina, maman, and Trattoria Italienne

Holiday Flatiron History Walking Tours

Each Sunday at 11 am, our professional tour guides led visitors on history-packed, holiday-themed walking tours. Our guides took attendees on a 90-minute journey through our vibrant neighborhood, viewing some of the City’s most notable landmarks. 


Food Drive for Urban Pathways 

Throughout the year we partner with Urban Pathways to reach out to homeless individuals in the Flatiron District with the ultimate goal of placement in permanent housing. We hosted a food drive through December 23rd to benefit the clients that they serve. We collected non-perishable foods, toiletries, and gently used clothing on the Flatiron Plaza, and we collaborated with 15 companies in Flatiron to host drives within their offices. In total, 1581 items were donated to Urban Pathways. Cash donations were also collected online. 

Special thanks to offices that hosted a food drive to benefit those living without shelter in and around the neighborhood: Carnegie Fabrics, General Assembly, NYC Seminar and Conference Center, Rockrose, SeatGeek, Select Office Suites, Select Office Suites, Sony, The Assemblage NoMad, the Assemblage Park Ave, ThoughtMatter, WeWork, and Xandr

Thank you to our Sponsors & Program Partners!

Presented by the Flatiron/23rd Street Partnership, Ziggy and the accompanying programming "23 Days of Flatiron Cheer" is made possible with generous support from Presenting Sponsor Meringoff Properties and Supporting Sponsor 212 Fifth Avenue.

The Flatiron/23rd Street Partnership also thanks to local businesses who participated in "23 Days of Flatiron Cheer" through the donation of items for the Flatiron prize wheel, social media contests, and the 23 Days of Flatiron Cheer tote bags, hot beverages; performances; fitness classes; and other festive activities around the neighborhood!

Thank you to 10/10 Optics, Almond, Apple Seeds, Areppas, Athleta, Ballroom Hub, Baruch, Baruch PAC, Bode Yoga, Bouley at Home, Bouley Test Kitchen, Bourke Street Bakery, Broadway Bodies, Center for Book Arts, City Acupuncture, Covina , Dancebody, Dear Sundays, Dharma Yoga, Dos Toros, Eataly, Evelyn, Exhale, FotoCare, Freehand, Fujifilm Wonder Photo Shop, Harding's, Hill Country, Honey Brains, Iconoclast Fitness, Idea Coffee, Jane DO, Jazz Gallery, Karma Kids Yoga, La Pecora Bianca, Le Tea, Maman, Mangia, Merakia, Morton Williams Wine & Spirits, New York Health and Racquet Club, NY Laser Loft, Obica, Origins, Park Ave, Playday, Poster House, Quality Eats, Riccardo Maggiore, Rolln', Royalton Park Avenue, Scampi, Scarpetta, The Seville, Shake Shack, Silver Mirror, Sophie's Cuban Cuisine, Sous Vide Kitchen, SPiN, Standard Dose, TADA! Youth Theater, Taim, Tarallucci e Vino, The Brrrn, The Evelyn, The James New York NoMad, The NoMad Hotel, The PIT, TrainStation NYC, Trattoria Italienne, Wagamama, We Work Now, Y7, and Zucker's.

For updated information about upcoming Flatiron District programming, please subscribe to our weekly newsletter and follow us on TwitterInstagram & Facebook @FlatironNY.


Jan 14, 2020

Flatiron News Roundup: Highlights from 2019

2019 was an exciting year in the Flatiron District with a number of news media highlights. We've rounded up several notable openings, announcements, and accomplishments within the neighborhood. 

A Renovated Subway Station Was Unveiled.  

At the start of 2019, the 28th Street 6 line subway station opened after six months of renovations with striking floral mosaics complimenting the extensive technological and structural upgrades (via Untapped Cities). The station was later named the most instagrammable subway station In NY by Gothamist

Two Game-changing Cultural Institutions Debuted in the Neighborhood.  

The country's first museum dedicated to posters, Poster House opened June 20th at 119 West 23rd Street. This museum will host a wide range of rotating exhibitions, a permanent collection of poster art, and interactive spaces where you can be the subject or the designer of your own poster (via City Guide). Fotografiska New York, a destination for photography and culture, debuted in December at 281 Park Avenue South. In addition to the three exhibition floors, Fotografiska will be home to the restaurant Verōnika, a cafe, speakeasy bar, boutique, and penthouse event space. 

The World's Largest Harry Potter Store is coming to Flatiron in 2020.  

Warner Bros is reportedly opening a Harry Potter experience exhibit here in the Flatiron District at 935 Broadway. The expected 35K square foot space would allow visitors to walk through recreations of many of the films’ most iconic locations, including the Great Hall, the Forbidden Forest and the locomotive (via Crain's New York Business). 

Flatiron-based Cosme was named "Best Restaurant in the Country" and "Best Female Chef in the World".

Cosme, a contemporary small-plate Mexican eatery in the Flatiron District, was named the best restaurant in the country by World’s 50 Best Restaurants list (via New York Post). Cosme’s Chef Daniela Soto-Innes was later named the “World’s Best Female Chef” of 2019 (via Eater New York). 

Whole Foods is on its way to Flatiron. 

The Flatiron District is getting its own Whole Foods! The supermarket will be moving into a tower 63 Madison Avenue. The lease includes 10K ground-floor space and 50K sq on the second floor (via Real Estate Weekly).

A Ground-Breaking Life Sciences Research Center is Under-Development. 

The New York City Economic Development Corporation and Deerfield Management, a New York City-based healthcare investment firm, are developing an approximate 300,000 square-foot campus for life sciences at 345 Park Avenue South. The site, designated a NYCLifeSci campus, will bring together scientists, entrepreneurs, and leading organizations from around the world to work shoulder-to-shoulder to conceive of and develop new treatments and better ways to prevent and defeat disease (via HIT Consultant).

The Flatiron Building is Undergoing a Major Renovation. 

The owners of the historic Flatiron building, GFP Real Estate, and Sorgente Group announced they will begin an $80 million renovation process on the 117-year-old building (via The Real Deal). The office component of the Flatiron Building closed for the extensive renovation after the departure of publishing house Macmillan, its longtime sole tenant (via Commercial Observer).  

25% of Crain's Fastest-Growing Companies are Located in and around Flatiron District. 

Ranked by their three-year revenue growth, 12 out of New York City's 50 fastest-growing companies are located in the neighborhood. Hungryroot, Policygenius, and Bombas near the top of the list. 

Jeff Bezos Calls Flatiron Home. 

Amazon Chief Executive Jeff Bezos closed on three apartments at 212 Fifth Avenue, scooping up a penthouse and two units that are right under it for approximately $80 million. The deal is reportedly the largest to ever close in New York City south of 42nd Street, and the second-largest deal of the year (via Metro).

Header Credit: Fotografiska New York via Galerie Magazine 

Jan 6, 2020

January Joiner: Get Fit in 2020

Start the new year with a new fitness routine. Flatiron's "Fit District" is the ideal destination to get your healthy New Year's resolutions on track. The new client deals below make it easier for you to start! 

Cardio, Dance, HIT, Barre, & Pilates

Brrrn, 107 West 20th Street, between Sixth and Seventh Avenues, (212) 352-3132
Take advantage of Brrrn's First Timer Deal and enjoy two classes for $28 (a single class is a $34 value). Brrrn is New York City's first cool temperature fitness studio. Have your pick of the HIT class with battle ropes and dumbbell circuits, a Slide class with cire and cardio slide boards, or a class combining the two.

Chaise Fitness, 40 East 23rd Street, at Madison Avenue, (212) 432-6100
There’s no better introduction to Chaise Fitness’s patented fusion workout of ballet, Pilates, and strength than their Intro Offers: Three classes for $33, or six classes for $155. 

Dancebody1158 Broadway, 4th Floor, between Broadway and Fifth Avenue,  (212) 500-1174
Dancebody is a studio with upbeat group workouts, including high-energy cardio & sculpting classes. Enjoy an NYC special of $75 for three classes (a $105 value).  

Jane DO24 W 23rd Street, between Fifth and Sixth Avenue, (201) 938-1000 ext. 4
Musically charged, energy driven, cross-training workout. Take advantage of Jane DO's new client specials - enjoy seven days of unlimited classes for $40, or buy one class and get your second for free.

Mendez Boxing23 East 26th Street, at Madison Avenue, (212) 689-5255
First-time boxers receive their first group lesson for free at Mendez Boxing, one of the city's premier boxing gyms. 

Fitness Clubs & Gyms 

Equinox Gramercy, 315 Park Avenue South, at 24th Street, (212) 320-9870
Experience Equinox with their exclusive January Offer. If you join Equinox and workout eight times in your first 30 days, you earn back your $300 initiation fee. Offer ends January 31st. 

Life Time Fitness, 60 W 23rd Street, off Sixth Avenue
Opening in early 2020, the newly renovated Life Time Fitness club will feature luxurious amenities, world-class trainers and studio classes. Join the waitlist fo be the first to get pricing information, club updates, and exclusive information about our memberships.

New York Health & Racquet Club, 270 Park Avenue South, at 21st Street, (212) 245-6917
Clients who sign-up to join New York Health & Racquet Club in January will have initiation fees waived. Enjoy a variety of fitness options at NYCHRC, including saltwater pools, high-intensity interval training classes, yoga, barre, and pilates – whatever you prefer, your membership gives you full access. 

New York Sports Club113 East 23rd Street, between Park Avenue South and Lexington Avenue, (212) 982-4400
Join New York Sports Club and take advantage of NYSC's 2020 Sale to receive free membership for January and February. 

Running & Cycling

Flywheel Sports, 39 West 21st Street, between Fifth Avenue and Sixth Avenue, (212) 242-9433
Take advantage of an Intro offer at Flywheel Sports. All new clients enjoy their first class for free when they sign-up for a FlyWheer account. In celebration of their 10 year anniversary, Flywheel is kicking off the new year with a Never Coast Challenge -  From January 13th to February 9th, take either ten or twenty classes (your choice!) and earn some sweet FLY gear to show off your strength (click here for more Challenge details). 

Mile High Run Club24 West 25th Street, between Broadway and Sixth Avenue, (212) 466-6472
Mile High Run Club provides unique treadmill fitness programs and group treadmill classes. Now is the perfect time to try out a class! First-timers can enjoy two classes for $40 (a $70 value). Mile High is offering a number of specials for the new year as well. Specials include two weeks of unlimited classes for $109, one week of unlimited classes for $79, and an outdoor running class for $20. 


bodē nyc, 182 Fifth Avenue, at 23rd Street, (212) 206-9400
New clients can take advantage of an Intro Special: three classes for $39 that can be used at any of bodē nyc's three locations. This offer includes complimentary mats and towels for each visit.  

Laughing Lotus, 166 Fifth Avenue, 2nd Floor, between 21st and 22nd Streets, (212) 414-2903
Newly opened LL Studio by Laughing Lotus serves as a home for party and transformational yoga practice with a starry night twinkle ceiling. First-time students can take advantage of a buy one, get one deal (good for two weeks). 

Y7 Studio25 West 23rd Street, between Fifth Avenue and Sixth Avenue, (646) 820-0781
New clients can enjoy a $45 three-class package that includes a yoga mat and skidless towel rentals. At Y7, students of all levels are welcome to participate in classes that are held in a candle-lit studio heated with infrared technology. 

 For a full listing of the myriad of fitness options in the neighborhood, visit our Flatiron Guide.

Header Photo: New York Health & Racquet Club, 21st Street location
Thumbnail Photo: bodē nyc 

Dec 23, 2019

Ring in 2020 in Flatiron

Kick-off the new decade in the Flatiron District! Local favorites invite you to celebrate New Year’s Eve with sophisticated tasting menus and lively club events. Contact businesses directly for reservations and more information.

40/40 Club, 6 West 25th Street, between Sixth Avenue and Broadway, (212) 832-4040| Tickets 
Ring in 2020 with a 1920's themed bash while enjoying custom cocktails, tasty treats, and watching the ball drop on state-of-the-art video display walls. General admission starts at $80 and VIP packages are available.

Almond, 12 East 22nd Street, between Broadway and Park Avenue South, (212) 228-7557 | Menu 
Starting at 9 pm, Almond offers a locally sourced four-course prix fixe menu as well as a New Year's Eve party. A champagne toast will be poured, live DJs will spin, and party favors will be distributed. $125 per person. An a la carte menu will be available earlier in the evening, and the bar is open for snacks and specialty cocktails. 

Bouley Test Kitchen, 31 West 21st Street, between Fifth Avenue and Sixth Avenue, (212) 255-5828 
End 2019 on a culinary high note. Chef David Bouley will be serving a special 12-course holiday tasting menu with optional wine pairings featuring dishes like Nantucket Sea Scallops and homemade Black Truffle Ravioli. The first seating is from 5 pm to 7 pm for $225 per person, and the second seating is from 8:30 pm to 10 pm for $295 per person. A children's menu will be available. 

Bread & Tulips, 365 Park Avenue South, at 26th Street, (212) 532-9100 | Menu 
Join the cozy, rustic Italian joint for a four-course feast, celebratory toast, and after-party on New Year’s Eve! The 9 pm New Year's Eve seating includes an open bar until midnight. 

The Flatiron Room, 37 West 26th Street, between Sixth Avenue and Broadway, (212) 725-3860 | Info 
Join The Flatiron Room for a festive evening of fine food, luscious drinks, live jazz, and a superb selection of whiskey, and a live show by Carte Blanche from 9 pm to 1 am. Admission includes a special three-course dinner, festive party favors, a Moët & Chandon Champagne toast, and a special gift bag. For bookings, contact Young@theFlatironRoom.com

Harding’s, 32 East 21st Street, between Broadway and Park Avenue South, (212) 600-2105
Harding’s is now taking reservations for New Year’s Eve dinner. The restaurant’s full a la carte menu will be available and diners will receive a complimentary champagne toast at midnight. 

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929 | Info 
Celebrate the arrival of 2020 at ilili's New Year's Eve 1001 Nights celebration. Enjoy a celebratory meal with a four-course seating ($95 pp) from 5:30 pm to 8 pm, or a 5-course seating ($185 pp) at 9 pm. Seating at the bar is available ($50 pp), and tables in the lounge are also available that include bottle service and a limited a la carte menu. A champagne toast, party favors, belly dancers, and a live DJ will be a part of the festivities.  

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696 | Menu 
Toast the new year with La Pecora Bianca with a $95 three-course prix fixe menu. The menu features classic favorites and festive specials. A complimentary champagne toast will be offered to all guests.

The NoMad Hotel, 1170 Broadway, corner of 28th Street, (212) 796-1500 | Dinner Reservations Party Tickets 
The NoMad's Main Dining Room is offering a prix-fixe menu with an early seating before 7 pm featuring a four-course menu for $180 per person, and a later seating after 8 pm featuring a five-course menu for $260 per person. The NoMad's rooftop party includes live performances, food stations, an open bar for $275 per person. 

Scampi, 30 West 18th Street, between Fifth and Sixth Avenues, (212) 888-2171 | Menu 
Ring in the New Year with Scampi. Scampi is offering its a la carte menu along with a 3-course menu for $85 per person which includes a complimentary champagne toast at midnight and party favors.

Simon & The Whale, 23 Lexington Avenue, corner of 23rd Street | Reservations
Bid farewell to 2019 with Simon & The Whale. You're invited to dine early with an a la carte menu on your way to meet up with friends, or ring in 2020 at Simon & the Whale with a special prix fixe menu including a midnight champagne toast available after 9 pm for $145 per person.  

Slate, 54 West 21st Street. between Fifth and Sixth Avenues, (212) 989-0096, | Tickets 
Live it up this New Year's eve at Slate with a premium open bar from 9 pm to 2 am, live DJs, a broadcasted ball drop, and a champagne toast at midnight on Slate. General admission starts at $160 per person. 

The Smith, 1150 Broadway, corner of 27th Street, (212) 685-4500 | Menu
New Year’s Eve partygoers can make The Smith either their first or last stop of the night. You can start your night with The Smith’s a la carte menu until 8 pm, or you can party into the night with The Smith from 10 pm to 1 am. The 10 pm celebration includes a special 3-course dinner, open bar, party favors, and champagne toast at midnight for $125 per person.

SPiN, 48 East 23rd Street, between Park and Madison Avenues, (212) 982-8802 | Tickets
Come celebrate with a 4-hour open bar, live DJs, communal gaming and of course ping pong at SPiN! Doors open at 9 pm and the open bar begins at 10 pm! Tickets are available for $125 per person. 

Trattoria Italienne, 19 West 24th Street, between Broadway and Sixth Avenue, (212) 600-5139 | Info 
Party with Trattoria Italienne this New Year's Eve with an a la carte and truffle menu. Early and late seatings available at 6 pm, 6:30 pm, 8 pm, 8:30 pm, and 9 pm. From 10:30 pm to 1 am, a "Funk N' Punch Party" will feature one free punch per guest for dinner reservations, a live DJ, drink specials, and a midnight toast. 

Header Photo Credit: Slate
Thumbnail Photo Credit: Bread & Tulips 

Dec 11, 2019

Flatiron Holiday Gift guide

Spread holiday cheer to friends and family with unique gifts from local Flatiron Shops. We've put together a gift guide for the holidays featuring a wide range of gift ideas such as children’s toys, apparel, books, cameras, and unique food baskets. Please contact businesses directly for more information. Happy Shopping! 

Bourke Street Bakery15 East 28th Street, 917-675-6394
From the brains behind the famed Australian Bakery, grab Chef Paul Allam's book on baked goods All Things Sweet. The bakery will write a personalized message for you signed by Allam, add a Bourke Street bread tote bag, and wrap it up beautifully with a bow. 

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 229-2560
For aspiring cooks or the general lovers of good food, Eataly has a selection of products that make a great gift such as festively wrapped cakes, decadent Italian chocolates, fresh pasta, pesto and tomato sauces, olive oils, and kitchen equipment. You can grab one-off items for the perfect meal, or pick-out a holiday gift basket.   

Flying Tiger, 920 Broadway, corner of 21st Street, (212) 777-1239
Flying Tiger is packed with little trinkets and quirky holiday treats, clothing, and ornaments. At Flying Tiger, you can spread holiday joy without breaking the bank with gifts starting at just $1.

Fujifilm Wonder Photo Shop, 176 Fifth Avenue, between 22nd and 23rd Streets, (929) 239-4262
Create personalized photo gifts (prints, mugs, blankets) and wall decor, or pick up an Instax camera for film photos that develop instantly. Fujifilm's X Series mirrorless cameras are also available. Fujifilm's Instax Mini Link Smartphone printer that easily prints film pictures directly from your phone is a great gift for anyone. 

Fotografiska New York Gift Shop, 281 Park Ave South at 22nd Street
Thew newly opened photography museum based on the world-renowned Stockholm institution, features a ground-floor gift shop with photography-related books, art-work inspired skateboards, candles, and gifts based on the current exhibitions.

Honeybrains, 34 West 22nd Street, (917) 472-7682
The cafe focused on brain health sells a wide variety of raw honey jars from around the world that make the perfect specialty gift for tea and coffee lovers. 

Il Fiorista, 17 West 26th Street between Broadway and Sixth Avenue, (646) 490-82409
The restaurant serving up dishes and drinks featuring flowers in their edible forms also has an in-house floral boutique with one-of-a-kind products like their very own bottled sugars, flowers, herbs, spice mixes, and salts.

INSCAPE, 45 West 21st Street, between Fifth and Sixth Avenue
The meditation center Inscape features a storefront wellness shop offering products like essential oils, calming teas, and candles. You can specifically pick products that target better sleep, stress relief, or an energy boost. 

The LEGO Store, 200 Fifth Avenue, corner of 23rd Street, (212) 255-3217
For kids and kids at heart, shake up your imagination with holiday gifts from LEGO. Top holiday gifts include elaborate Harry Potter, Disney, and Superhero themed sets. LEGO’s smaller figurines and key chains also make perfect stocking stuffers.

Rituals, 172 Fifth Avenue, corner of 22nd Street, (646) 918-7383
Rituals' suite of shower products, foaming shower gels, candles, and oils make for a gift anyone would be excited to unwrap. Holiday Gift sets for him or her are also available. 

Rizzoli Bookstore, 1133 Broadway, between 25th and 26th Streets, (212) 759-2424
For the book lovers in your life, Rizzoli offers a wide collection of books from photography and design, to sports and foreign literature.

Silver Mirror Facial Bar, 20 West 22nd Street, (212) 702-8742
Treat a loved one to some pampering at highly-specialized, results-driven Silver Mirror Facial Bar. Silver Mirror offers a variety of facial treatments, and the shop features a storefront boutique with facial products perfect for holiday gifting. 

Space Kiddets, 26 East 22nd Street, between Broadway and Park Avenue South, (212) 420-9878
Space Kiddets is a children’s boutique with a funky vibe offering a one-of-a-kind selection of holiday toys and apparel.

sundays, 51 East 25th Street, between Madison Avenue and Park Avenue South, (646) 998-5711
Gift a mani/pedi at the non-toxic nail salon, or shop products like sundays' selection of non-toxic, vegan, and cruelty-free formula nail polishes. 

Todd Snyder, 25 East 26th Street, between Fifth Avenue and Madison Avenue, (917) 242-3482
Head over to Todd Snyder to shop for men's apparel, shoes, and accessories. Have your pick of gifts like cashmere crew shirts, watches, leather gloves, and wool scarves. 

The White Company, 155 Fifth Avenue, between Broadway and Fifth Avenue, (646) 741-8777
The White Company offers a curated selection of stylish clothing and home goods. Think cashmere socks, plushy robes, silk sleepwear, fleece blankets, and intoxicating candles.

Photo: Rituals

Dec 4, 2019

November News Roundup

In November, the Flatiron District embraced its first snowstorm of the season and experienced noteworthy media shout-outs highlighting new business announcements, art exhibitions, and exciting real estate developments. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

Restaurants & Bars
  • Fancy food court operators Urbanspace are readying a new location in Midtown at 152 West 52nd Street this December with an intriguing group of newly announced vendors including a potential offshoot of Eisenberg’s — a first-ever spinoff for the 90-year-old Flatiron sandwich shop (via Eater New York)
  • Now closed Flatiron Lounge was named one of the "14 Bars That Changed Cocktails Forever in America" claiming it was a "bar of the people" cranking out an enormous volume of creative craft cocktails (via Robb Report).
  • Chef Hoyoung Kim’s first solo restaurant Jua will open in Flatiron at 36 East 22nd Street with interpretations of simple classic Korean flavors.Jua will serve a six-course menu ($95) that begins with a raw mackerel course and builds toward a duck course. The opening date yet to be announced (via Eater New York). 
  • Thanks to its rooftop igloos 230 Fifth was named one of "New York City's 11 Festive Bars & Restaurants" (via 6 sq ft).
  • OM Juice Bar opened its doors at 62 Madison Avenue. The plant-based cafe offers organic juices, smoothies, espresso drinks, and treats (via OM Juice). 
BID Businesses
  • Tech company Flatiron Health discussed their commitment to tacking diversity within the tech industry (via Built-in NYC). 
  • After two decades in Chelsea, Laughing Lotus yoga studio closed its doors to make way for two new locations in the Flatiron District and the Upper East Side. The Flatiron Studio opened its doors at 166 Fifth Avenue (via Patch).
  • Rumble Boxing's new fitness concept Rumble Training featuring group treadmill and strength training classes debuted at 49 West 23rd Street (via Rumble). 
Real Estate
  • The ticket-selling service SeatGeek's moved its company's headquarters to Flatiron with an office built for influencers featuring three carefully decorated fan bedrooms filled with finds reminiscent of '90s childhood rooms (via Business Insider).
  • Hungryroot, a plant-based meal kit delivery company moved into permanent digs in the Flatiron District at 7 West 22nd Street. Hungryroot inked a 5-year deal for 10,000 square feet (via Commercial Observer). 
  • L&L Holding Company has partnered with Standard Arts on a new public art exhibition at the base of 200 Fifth Avenue. The installation is titled “Pixel Garden” and was completed by Latin American artist Gustavo Prado (via New York YIMBY).
  • Flatiron-based company Tiffany Co. was sold for $16.2 billion to France’s LVMH Moet Hennessy Louis Vuitton, the world’s largest luxury good company (via Chain Storage). 
Around the Neighborhood
  • Manhattan College presents a Veteran's Gallery at the Flatiron Building. Experiencing Veterans and Artists Collaboration (EVAC), an art project that was displayed at the college's Library in spring 2019, has moved into the building's pop-up space (via Manhattan College). 
  • The Flatiron Holiday Art Installation Ziggy by Hou de Sousa was named as one of the "10 

    New Public Art Installations Not To Miss in NYC," (via Untapped NewYork).


Header Photo: Pixel Garden (Photo credit: Paula Abreu Pita, Courtesy: Standard Arts, L&L Holding)
Thumbnail Photo: 230 Fifth by Eric Vasquez via PR Newswire

Dec 3, 2019

Flatiron Cheer Social Media Contest #ZiggyFlatiron

Visitors to see Ziggy Flatiron are invited to share their photos and experiences on Instagram. Images shared from public accounts, using the #ZiggyFlatiron hashtag, will be entered to win prizes from local Flatiron businesses. 

Prizes include dining gift certificates, fitness memberships and classes, tickets to performances, and much more. A winner will be picked each day of 23 Days of Flatiron Cheer from December 1st through December 23rd!  

#ZiggyFlatiron Prizes:

  • 12/1    Taim: $50 Gift Card
  • 12/2    Hill Country: $50 Gift Card
  • 12/3    Bode Yoga:  A 5 Pack of Classes
  • 12/4    Rolln  $50 Gift Card
  • 12/5    Obica $100 Gift Card
  • 12/6    Eataly Flatiron Gift Basket with a selection of premium products inside
  • 12/7    wagamama $50 Gift card
  • 12/8    The People’s Improv Theater:  Joy of Improv Class Package. The PIT’s four-week intro to improv class ($149 Value)
  • 12/9    Playday: 2 free Children’s Classes ($72 Value)  
  • 12/10   Scampi: $50 Gift Certificate
  • 12/11   Fujifilm Wonder Photoshop: A Free birthday party package (Up to $600 Value)
  • 12/12   Dancebody: A Pack of 3 Classes
  • 12/13   Poster House:  Guest passes to Poster House, a T-shirt and a Poster
  • 12/14   Apple Seeds: 1 month Playground Membership ($161 Value)
  • 12/15   Broadway Bodies: Free month of Dance Classes ($195 Value)
  • 12/16   Y7: $50 Gift Card
  • 12/17   Exhale: Gift Bag with grip socks and a free class ($54 Value)
  • 12/18   Mangia: $50 Gift Card
  • 12/19   Zucker's: Complimentary lunch for 8 people
  • 12/20   TADA!: One Day Camp giveaway
  • 12/21   Riccardo Maggiore: Beauty Package including a haircut and customized hair/scalp treatment with Owner Riccardo Maggiore. ($275 Value)
  • 12/22   SPIN: Free Party at SPIN for up to 10 people
  • 12/23   Fotocare: Photography Gift basket

How it works:

  • Take a photo with or of the installation, or at a holiday event on the Public Plaza, and post it on Instagram using #ZiggyFlatiron.
  • Accounts must be public.
  • ***Those without an Instagram account can submit through email to info@flatirondistrict.nyc
  • The winner will be selected through a randomized lottery system.
  • To be entered to win the prize for that day, your photo must be posted by 5 pm. Photos posted after 5 pm will be entered to win the following day.
  • Saturday and Sunday winners will be selected on the following Monday. 

*Prizes are subject to change. Please check back and follow @FlatironNY on Instagram for the latest information*

Please visit our Holiday 2019 page for more information on all things Flatiron Cheer! 


Nov 22, 2019

Small Businesses Saturday, Nov 30th: Shop Small in Flatiron

Small Business Saturday is an opportunity to show love to small businesses during the holiday shopping season!  We're collaborating with businesses across the district to offer special deals, in addition to a neighborhood-wide photo scavenger hunt. 

When small businesses succeed, we all do. 

Bourke Street Bakery15 East 28th Street, 917-675-6394
Head over to the Australian bakery and cafe to enjoy artisanal bread, cakes, and pastries. 

  • 15% off Bourke Street's Brunch menu when you mention Small Business Saturday.
  • Stop in between 7 am and 8 am and say “Small Business Saturday” to grab a free Bread tote bag. This tote gives you entry to Bourke Street Bakery’s bread club, so every time you come in with the tote you get 10% off freshly baked bread.

The Churchill Tavern45 East 28th Street, (646) 476-8419
The English-themed Churchill Tavern is offering a complimentary drink with any entree until 4 pm. 

Flatiron Wines929 Broadway, (212) 477-1315
Step into Flatiron Wines for a Small Business Saturday wine tasting and enjoy 15% off the wines featured in the tasting.

Honeybrains, 34 West 22nd Street, (917) 472-7682
The newly opened cafe focused on brain health is offering complimentary juice shots with the purchase of any salad, sandwich, or bowl (view menu).  

INSCAPE, 45 West 21st Street
Inscape is a meditation studio and wellness shop. Take advantage of 20% off all meditation services and retail products like essential oils, calming teas, and candles. 

maman, 22 West 25th Street, (646) 838-0700
The French cafe and bakery is offering 15% off when you mention "Flatiron." Grab a cup of hot chocolate and a nutty chocolate chip cookie (an Oprah fav) as you shop, or gift some maman swag like a cookie scented candle or hidden-bunny mug.

Poster House, 119 West 23rd Street, (917) 722-2439
Step inside the country's first museum dedicated to posters for the following deals:

  • 20% off all purchases at the Poster House Shop. A special selection of products related to the exhibit will be on sale for 50% off. (Double Discounts not available).
  • Enjoy a FREE coffee or tea with the purchase of the museum's in-house cafe's original treats when you mention "Small Business Saturday" (view menu).  

Silver Mirror Facial Bar, 20 West 22nd Street, (212) 702-8742
Treat yourself or a loved one to some pampering. Silver Mirror is offering a free Add-On ($35 Value) with the purchase of a 50-minute facial service or gift certificate. Use/mention promo-code FLATIRONSBS.  

sundays nail studio, 51 East 25th Street, (646) 998-5711
Stop by the nail studio on Small Business Saturday for 20% off all services and products like sundays' selection of non-toxic, vegan, and cruelty-free formula nail polishes. 

Wine & Spirits Market, 676 6th Avenue, (212) 206-7900
The shop will host a special tasting with several wines throughout the day. Enjoy 15% off featured wines. American Express customers will receive an additional 5% off for a 20% discount. 

WTHN, 20 West 22nd Street, (646) 558-9846
The acupuncture studio and herbal shop is offering 25% off all boutique offerings like various herbal supplements, face rollers, and ear seed kits.   

To support businesses on Small Business Saturday,
Lyft is offering shoppers 20% of two rides to and from the district. Download the app or apply code SBSFLATIRON. This offer is valid for new and existing Lyft users. Max savings of $5 per ride.

Flatiron District Digital Scavenger Hunt

Add some photo fun to your holiday shopping around the neighborhood with our digital scavenger hunt on Saturday, November 30. 
Participants will be entered to win a $50 gift card to a participating business of his/her choice.

Here’s how to play:

  1. Attend the #ShopSmall in Flatiron Facebook Event.
  2. On November 30th, find and photograph Small Business Saturday swag, in the Flatiron District, in at least five different businesses throughout the neighborhood. Click here for a map to guide you. Look out for welcome mats, balloons, tote bags, signs, or stickers.
  3. On Saturday, November 30th, post all five pictures at the same time to the event wall. Photos must be posted on November 30th.
  4. OR enter via a public Instagram account by posting all five photos on November 30th with the hashtag #ShopSmall and tag @FlatironNY.
  5. Not on social media, have a private page, or a little shy on social? Email your five photos to info@flatirodistrict.nyc

A winner will be chosen at random to win. One entry per account. Open to US residents only.