May 5, 2021

'Brave of Heart Fund' for Families of Healthcare Heroes

Help a qualifying family apply for a Brave of Heart Fund grant of $15,000 or more. 

The Brave of Heart Fund at E4E Relief was created by the foundations of New York Life and Cigna, and is designed to provide charitable support to families of health care workers and health care volunteers who lost their lives to COVID. In addition to charitable grants, Cigna behavioral health offers a range of emotional support and services and the New York Life Foundation offers grief coping resources to help families navigate these difficult times.

Thousands of lives of been lost from among the healthcare community – the count is over 3,600. New York Life and Cigna want to reach every surviving family they can, and the Flatiron/23rd Street Partnership wants to help share the opportunity to receive these grants far and wide. 

To date, the fund activity includes over $15.2M in charitable grants that have been awarded to over 425 families in 40 states.*

New York Life is seeking eligible applicants! Please join us in sharing the Brave of Heart Fund’s mission with your network and community. We need help reaching the families of our fallen frontline healthcare workers. Together, we can make a meaningful impact on families of frontline workers and relieve some of their financial burdens.

For more information about the application process, check out Brave of Heart Fund's quick guide. Start the process by verifying eligibility here to apply for a Brave of Heart Fund grant.

For all of the latest information, programs, benefits, and FAQs, please visit



*Data as of  May 3, 2021, subject to change.

 © 2020-2021 New York Life Insurance Company. All rights reserved. BRAVE OF HEART FUND is a registered trademark of New York Life Insurance Company. The Brave of Heart Fund is powered by charitable partner, E4E Relief, and seeded by contributions from the Foundations of New York Life and Cigna.

Photo Credit: New York Life / Getty Images

Apr 26, 2021

Takeout Flatiron Recap: $35,715.68 Spent With Food & Bev Establishments

The Flatiron/23rd Street Partnership's Takeout Flatiron campaign encouraged residents and visitors in and around the Flatiron and NoMad neighborhoods to support the district eateries by ordering takeout. The program, which ended March 31st, invited patrons to submit their delivery or takeout receipts from any bar, restaurant, or cafe in the Flatiron district for a chance to win dinner for two for a year.

Four lucky winners received 12 gift cards to selected restaurants (valued at $595). Congratulations to Cindy L., Lud M., Katherine D., and Jay F. who will enjoy a monthly meal on us!

We're pleased to share the contest generated over 1,000 entries totaling $35,715.68 in dollars spent at area eateries. The campaign had high engagement on social media and included partnerships with @foodbabyny and @yeahfoodbeer. Takeout Flatiron also benefitted from earned media coverage from outlets like amNYThe Ticker, and Eater, and broke weekly order records through our partner Seated for the final two weeks of the campaign.

THANK YOU to everyone who ordered in to support neighborhood restaurants, bars, and cafés! We talk to local owners every day who are so appreciative of your patronage.

Every dollar spent in your own community truly makes a difference.

>> For a full program recap of the Takeout Flatiron campaign, CLICK HERE.<<
Apr 1, 2021

March News Roundup

March news highlights include businesses receiving notable shoutouts, new businesses opening, and a legacy business closing. Stay in the know with the latest Flatiron News.

Restaurants & Bars

  • Mark's Off Madison's Estelle's Chicken Soup landed a spot on Eater's "15 Soul-Warming Soups to Ride Out the Rest of Winter in NYC" list (via Eater New York). 
  • Milu was named one of "15 Exciting New Restaurants Open in Manhattan" (via Eater New York). 
  • Shake Shack reduced its carbon footprint by testing cutlery and straws made from AirCarbon which has no synthetic plastics or glues (via NY1). 
  • A new Indian cuisine restaurant called SONA opened its doors at 36 East 20th Street. Priyanka Chopra Jonas serves as the eatery's Creative Adviser (via New York Times).
  • Eisenberg's Sandwich Shop, one of New York's great remaining old-school diners, has closed (via New York Magazine). Learn more about the restaurant's nostalgic appeal and legacy via New York Magazine.
  • Atoboy, a Korean tasting cuisine, was mentioned in "25 Restaurants for Cozy Outdoor Dining in Manhattan" (via Eater New York). 
  • Eleven Madison Park's Chef Daniel Humm launched EMP at Home for guests to experience the restaurant's cuisine while they are still closed. Humm discusses the restaurant's giving back initiative through Rethink Food as well (via Hamptons). 
  • Una Pizzeria and Morgestern's Finest Ice Cream have partnered to create a limited-release collection of flavors featuring works of art. These flavors are available via a vending machine at Eataly Flatiron (via Forbes). 

District Businesses

  • Swingers, an entertainment venue blending mini-golf with eating, drinking, and dancing, will open in the Virgin Hotel at 1227 Broadway (via Real Estate Weekly).
  • Michelin-star Chef Hiroki Odo founds an art gallery called THE GALLERY where American and Japanese artist can showcase their work along with Odo's seasonal menu (via amNY). 
  • Rhone a men's activewear company is set to open to a flagship store at 133 Fifth Ave (via WWD).
  • Sonder plans to reopen the 64-unit Flatiron Hotel at 9 West 26th Street in April 2021. (via the Real Deal)
  • Arc'teryx a company that sells outdoor clothing and climbing gear redesigned its interior space at 139 Fifth Avenue to a backcountry hut-inspired design (via Hyperflex). 
  • Spoke & Weal salon's natural-hair specialists Alexandra Hiers was featured in an episode of Hair Me Out where Regina Harris talks about her hair transformation of "cinnamon hair color" (via Refinery 29). 
  • Harry Potter New York plans to open this summer in the Flatiron District (via Mugglenet).
  • Clara Dalzeen, General Manager of Flatiron Wines & Spirits, a specialized shop in rare and allocated wines, was featured in the "There’s Unprecedented Access to Rare Wine—If You Know How to Find It" (via Winemag). 
  • The NoMad Hotel is temporarily shutting down for renovations starting April 2 (via Eater NY).
  • Porro and Living Divani opened an apartment-style showroom at 135 Fifth Avenue on the 2nd Floor (via Wallpaper). 
  • INNSiDE by Meliá is an urban oasis hotel with an outdoor patio and restaurant for guests and pets! In partnership with, INNSide will have stylish pet products such as PupRug pet beds and PupProtector throw blankets for its pet-friendly rooms (via Business Traveler). 
  • The ACE Hotel New York in NoMad plans to reopen soon (via Wall Street Journal). 

Real Estate

  • JLL Capital Markets has arranged $35.1 million in financing for the redevelopment of 41-47 East 21st Street on 21st Street between Park Avenue South and Broadway, transforming the parking facility into a class-A, climate-controlled self-storage facility (via NYREI). 
  • Madison Square Park Tower gets featured in “Most stylish houses in New York City” because of its 13,000 square fleet triplex (via CEO World Magazine). 
  • The Rose Hill apartment building is collaborating with the Fhitting Room, a boutique fitness studio focused on high-intensity interval training classes. Head instructor Eric Salvador will offer private sessions in the building’s gym when it opens this summer (via New York Post). 
  • The Flatiron Building's limestone and the terracotta facade are being restored along with building renovations (via YIMBY New York). 
  • Ritz Carlton's facade continues to be renovated on 1185 Broadway (via YIMBY New York). 
  • The Madison House an 805-foot-tall residential skyscraper at 126 Madison Avenue plans to soon finish up the podium (via YIMBY New York).
  • The facade work on the 23-story office building at 1245 Broadway will be completed by end of the year (via YIMBY New York).
  • The Haymarket Building, an office property at 135 West 29th Street, was purchased by the Kaufman Organization for $34.5 million (via Real Estate Weekly).

Around the Neighborhood


Header Photo Credit: Flatiron Wines & Spirits
Thumbnail Photo Credit: Eisenberg's by @jamesandkarla

Mar 29, 2021

Support Asian-Owned Businesses in Flatiron

Given the recent, sharp increase in anti-Asian violence in the City and across the country, many are looking for ways that they can help and show support. The Infatuation has shared this helpful guide of NYC and Georgia-based organizations that accept donations, as well as a list of other ways you can positively impact Asian communities if you’re not in the position to donate.

In an effort to support and elevate the Asian, South Asian, and Pacific Islander community in our district, we've compiled a list of Asian-Owned Businesses that can be impacted immediately and locally by your patronage. The Flatiron & NoMad neighborhoods are proud to be the home to a number of Asian-Owned businesses across a variety of sectors:


Dharma Yoga Center, 46 W 24th Street, (212) 889-8160, @dharmayoganyc
Dharma Yoga Center, offering daily yoga practices in Asana, Pranayama, Meditation, Yoga Nidra and Spiritual Discourse. 

Gotham Jiu Jitsu, 210 Fifth Avenue 
Personal training coach Peter Tay combines traditional Jiu-Jitsu with Brazilian Jiu-Jitsu for an injury-free workout. Rates and packages

Y7 Studio, 25 West 23rd Street, @y7studio
Yoga fitness center breaking down traditional barriers to make it inclusive and accessible.


Atoboy, 43 East 28th Street, (646) 476-7217, Menu@atoboynyc
Korean tasting menus by husband-and-wife duo.

AweSum DimSum, 160 East 23rd Street, (646) 998-3313, Delivery or Pick-up, @awesumdimsum
Traditional Cantonese dim sum restaurant.

Bombay Sandwich Co., 48 West 27th Street, (212) 466-3330, Delivery or Pick-up, @bombaysandwich
The Indian eatery serves healthy Indian cuisine with bold flavors using fresh fruits and veggies, whole grains, and roasted herbs and spices. 

Cote Korean Steakhouse, 16 West 22nd Street, (212) 401-7986,  Delivery or Pick-up, @cote_nyc
A blended cuisine of Korean barbeque and American steakhouse.

Di Di Dumpling, 38 Lexington Avenue(212) 466-6618, Delivery or Pick-up, @dididumplingny
Traditional Chinese dumplings and potstickers.

Hanjan, 36 West 26th Street, 212-206-7226  
Korean restaurants currently offering heat and serve meals. Menu changes on a weeky basis. 

Honeybrains, 34 West 22nd Street, (917) 472-7682, Delivery or Pick-up, @honeybrainslife
Family-owned café with a superfood-packed menu designed to improve brain wellness. 

Inday, 1133 Broadway, (917) 521-5012, Delivery or Pick-up, @inday_nyc
Fast-casual Indian-inspired eatery.

izakaya NoMad, 13 West 26th Street, (212) 213-6258, Menu, @izakay_nomad
Japanese gastropub and tapas restaurant in the heart of the NoMad area.

Jua, 36 East 22nd Street, (646) 590-1598, Menu,
Korean-inspired wood-fired cooking from Chef Hoyoung Kim.

Junoon NYC19 West 24th Street, (212) 490-2100, Delivery or Pick-up, @junoonnyc
A modern take on fine Indian cuisine.

KazuNori Sushi15 West 28th Street,  (347) 594-5940, Delivery or Pick-up, @kazunorisushi
Minimalist eatery for sushi hand-rolls.

Kung Fu Tea + TKK Fried Chicken, 115 East 23rd Street, (646) 476-2013, Delivery or Pick-up, @tkkfriendchicken
Combining the best of both worlds with bubble tea and fried chicken!

Mazete, 666 Sixth Avenue, (646) 765-1445, Delivery or Pick-up, @mazete_nyc
Japanese cuisine made with dedication and craftsmanship.

Milu, 333 Park Avenue South, (212) 377-6403, Delivery or Pick-up, @eatmilu
Exploration of Chinese regional cuisines and dishes.

Mista Oh, 41 West 24th Street, (646) 559-8858, Delivery or Pick-up, @mistaoh_nyc
Mista Oh prides itself on serving authentic Korean flavors and offering customer service that makes you feel like family.

NaNa Thai Street, 31 East 21st Street, (212) 420-7500, Delivery or Pick-up, @nanathaistreet
With every plate having its own original recipe, NaNa Thai offers a range of Thai cuisine.

Num Pang, 1129 Broadway, (212) 647-8889, Delivery or Pick-up, @numpangkitchen
Featuring Southeast Asian-inspired cuisine with bold flavors.

OEC Bun & Ramen, 32 Lexington Avenue, (929) 421-8949, Delivery or Pick-up
Specializing in noodles, ramen, and buns with vegetarian options.

Pick & Pay Pizza & Indian Food, 30 Lexington Avenue, 212-387-8200, Delivery or Pick-up
Offering a wide range of Indian dishes.

The Pho, 127 East 23rd Street, (212) 256-0768, Delivery or Pick-up
Vietnamese shop offering noodles, sandwiches, and pho.

Taj Restaurant and Lounge, 48 West 21st Street, (212) 620-3033, Reservations
Sophisticated Indian dining and nightlife.

Taste Good, 18 West 25th Street, (212) 741-3223, Delivery or Pick-up
Serving classic Chinese cuisines.

ViVi Bubble Tea, 50 Lexington Avenue, (212) 366-0688, Delivery or Pick-up, @vivibubbletea
Offering Taiwanese bubble tea and drinks.

Xi'an Famous Foods, 8 East 23rd Street, (212) 786-2068, Delivery or Pick-up, @xianfoods
Offering Western Chinese dishes from ramen to buns.

Yakiniku Futago, 37 West 17th Street, (212) 620-0225, Delivery or Pick-Up, @futago.usa
Japanese-style BBQ, Korean eats & cocktails

Shopping & Services 

Bellagio Salon and Spa, 10 East 23rd Street #3, (212) 505-6100, @bellagiosalonandspa
Offers full-service spa for nails, hair, and skincare. Book an appointment here.

Blinglash, 20 West 23rd Street, (212) 675-2220, @blinglash
Offers eyelash extensions, nail art, and hair services. Book an appointment here.

Chelsea Nails, 100 West 23rd Street, Floor #2, (212) 924-6245, @chelseanails_ny
Professional nails care services with a wide range of options. Book an appointment here.

EverTrue Salon, 54 West 21st Street, (917) 388-3318, @evertruesalon
Specializes in natural-looking micro-blading treatments for brows, eyeliner, lips, and hairline. Book an appointment here.

Fifth Avenue Dry Cleaners & Tailors, 297 Park Avenue South(212) 691-3920
Local tailor.  

Flower You122 East 25th Street, (212) 477-1037
Flower shop specializing in everyday & special-occasion customized arrangements & bouquets.

Gramercy Cleaners44 East 22nd Street(212) 533-6848
Local cleaners and tailor.  

Manhattan Saddlery, 117 East 24th Street, (212) 673-1400 @manhattansaddlery
Tack shop selling boots, breeches, blankets, horseback-riding attire, and equipment.

QB House Tokyo, 942 Broadway, @qbhhousetokyo
QB House Tokyo provides high-quality haircuts. Book an appointment here.

QQ Nails15 East 21st Street, (212) 254-8100, @qqnailsnyc
Offers hand care, waxing, special pedicure, foot care, massage, eyelash, special nails, and facial treatment. Book an appointment here.

Silver Mirror Facial Bar, 20 West 22nd Street, (212) 702-8742@silvermirrorfacialbar
Popular facial bar that offers unique and customized treatments designed to target and address your skincare concerns. Book an appointment here.

sundays, 51 East 25th Street, (646) 998-5711@sundays_studio
sundays set out to revolutionize the traditional manicure with custom-designed non-toxic vegan nail polish in a space fit for meditation. Book an appointment here.

Unique Threading Salon25 West 23rd Street 2nd, 212-727-9977, @uniquethreadingsalon
Offers a wide range of services of threading, sugaring, waxing, facials, and henna. Book an appointment here.


If you are an Asian-Owned business in the district and aren't currently included on this list, please email us at klynch [at]

Header & Slider Image: Cote Koren Steakhouse Owner Simon Kim by Gary He
Thumbnail  Image: Atoboy owners Junghyun and Ellia Park by Anna Haines 

Mar 23, 2021

Easter & Passover Offerings in Flatiron

With Easter around the corner on Sunday, April 4th, enjoy holiday brunch, dinner, and dessert spreads! A handful of Passover treats and meals are still available. 

Treat yourself to Hot cross buns, bunny-shaped cookies, and Lamington cakes for the holiday! 
Stop by Eataly Flatiron to pick-up holiday essentials and Italian sweets. You can pre-order celebratory feasts and treats including Lamb, Brisket, and festive chocolates and cakes.  
Krispy Kreme
Offering a spring mini doughnut pack with seasonal and holiday decorations. 
Starting March 29th, the Italian cafe and bakery will be serving a variety of Easter treats that are almost too pretty to eat like homemade marshmallows and chocolate-covered candies. 
The French bakery and cafe is offering an Easter Cookie Box and a Cottontail Tea Party Set.
The farm-to-table Italian restaurant and catering service is offering an Easter Menu featuring an array of treats including Easter Egg or Bunny-shaped cookies, themed cakes and cupcakes, and Coconut Macaron nest box. 
The popular Lebanese restaurant is inviting you to join them for Easter Brunch or Dinner. A four-course prix-fixe menu will be served along with Easter specials. Looking to cook at home, ilili's chef kits are available as well. 

The popular restaurant is bringing back their Brunch service just in time for Easter! Enjoy sweet and savory entrees and festive cocktails. 

Seven Grams Caffé
Take advantage of limited-edition Easter gift boxes featuring homemade carrot cake loaves, coffee pairings, and their famous chocolate chip cookies. 
Heat and eat takeout spreads include Easter Brunch and Dinner options.
Grab a Passover Bagel Brunch or Easter Bagel Brunch that the whole family will enjoy.
Header Photo: Leonelli Bakery
Thumbnail Photo: Mangia 
Mar 2, 2021

Support Women-Owned Businesses in Flatiron

In honor of Women's History Month, we rounded up a list of women-owned businesses to support. Flatiron proudly boasts a number of women-led businesses across a variety of sectors.


Jane DO, 24 West 23rd Street between Fifth and Sixth Avenues, (210) 938-1000 (ext. 4)
Founded by two former Radio City Rockettes who were fed up with fitness stereotypes, Jacey Lambros and Danielle DeAngelo launched a fitness concept for women to workout confidently offering cardio, dance, and strength training classes. Livestream and on-demand classes via their app available. 

Karma Kids Yoga, (646) 638-1444,
Karma Kids Yoga teaches children a variety of yoga tools they can take away from class and use in everyday life - inner-strength, confidence, self-esteem, and respect for others. Founder Shari Vilchez-Blatt was a VP, Advertising Director before changing her path. Her experience in the corporate ad world included researching children and moms for marketing purposes where she studied children's play patterns, socialization, and imagination. She left the marketing world for the opportunity to combine two things that are close to her heart - yoga and children. Livestream classes for child, family, and prenatal yoga practice are available. 

Y7 Studio, 25 West 23rd Street, between Fifth Avenue and Sixth Avenue, (646) 820-0781
Y7 set out to make yoga practice inclusive and accessible. Founder Sarah Levey started the concept because of her own frustrations with yoga studios that she visited stating that she would often feel uncomfortable, inadequate, and desperate for some fun. Livestream and on-demand classes available via the Y7 app


The Thrifty HoG & Noir et Blanc, 11 West 25th Street & 7 West 25th Street 
Deborah Koenigsberger has been a successful Flatiron business owner for nearly 30 years. She opened the upscale resale boutique The Thrifty HoG. All proceeds benefit homeless mothers and children and the shop serves as a job training program. Located next door, you'll find Deborah's second Flatiron business Noir et Blanc, a French-inspired, contemporary boutique for the fashion-conscious shopper who will be treated to a personal shopper-like experience. 


Gotham Glow, 1123 Broadway #417, (212) 592-0368
In the neighborhood since 2011, Gotham Glow is an airbrush tanning salon and industry leader in the New York City area. The salon was founded by owner Tamar Vezirian and is well-known for creating an effective tanning formula that doesn’t give off an unpleasant odor and is FDA-approved. The studio is currently open and offering in-salon and mobile tanning sessions. Book appointments here

WTHN, 20 West 22nd Street, (646) 558-9846
An acupuncture studio and herbal shop meant to be ultra-modern, personalized, and convenient for you. The studio was founded by Michelle Larivee, an acupuncture advocate, and Dr. Shari Auth, a holistic health practitioner. You can shop online for herbs and wellness products and the studio is open with enhanced sanitation standards for acupuncture sessions. 

Silver Mirror Facial Bar, 20 West 22nd Street, (212) 702-8742
Silver Mirror is a popular facial bar that offers unique and customized treatments designed to target and address your skincare concerns. Co-founder Cindy Kim's extensive experience in the beauty industry made her realize that something was missing in the world of achieving better skin when using good beauty products, getting expensive facials, and going to the dermatologist all proved to be frustrating and fruitless in her own endeavors. Thus, Silver Mirror was founded with her partner Matt Maroone, and the studio set out to provide frequent treatments in the form of fast and affordable facials. The facial bar has a suite of safety guidelines in place. You can book an appointment here

sundays, 51 East 25th Street, at Madison Avenue, (646) 998-5711
sundays set out to revolutionize the traditional manicure with custom-designed non-toxic vegan nail polish in a space fit for meditation. Founder Amy Ling conceptualized the studio after her experience in beauty school and working as a chemist to study nail care products upon receiving her MBA from Columbia University. You can browse their online shop for nail polish kits and make appointments for manicures where you bring your own non-toxic nail polish. 

Flatiron Family Medical, 12 West 21st Street, 6th Floor, 212-343-2222
Founded by two very impressive women -  Dr. Pamela Hops and Dr. Sapna Chaudhary, Flatiron Family Medical is centered on an integrative approach to medicine—the idea of treating the whole you by understanding and addressing the full range of physical, emotional, social, and environmental influences that can affect your health. Click here to become a member

Flatiron Pediatrics, 27 East 22nd Street, (212) 460-5600
In the neighborhood since 2014, Flatiron Pediatrics specializes in exceptional medical care for kids and strives to build a beautiful, welcoming, comfortable space that clients enjoy visiting. The practice was founded by Dr. Victoria Riese, a pediatrician who has amassed a wealth of knowledge and experience over the course of a career that spans nearly a decade. In-person and virtual appointments available. 


Bombay Sandwich Co., 48 West 27th Street, (646) 781-9756, Delivery or Pick-up
The Indian eatery serves healthy Indian cuisine with bold flavors using fresh fruits and veggies, whole grains, and roasted herbs and spices. The menu was informed by Bombay Owner Nisha Patel's Indian heritage and Brooklyn roots that inspired the restaurant's philosophy of “let thy food be thy medicine." Delivery or Pick-up.

Honeybrains, 34 West 22nd Street, (917) 472-7682, Delivery or Pick-up 
Honeybrains is a family-owned café with a superfood-packed menu designed to improve brain wellness.  At the helm is Co-founder Marisa Seifan, a Filipino-American former federal prosecutor who was inspired to open a restaurant that promotes a healthy body and a healthy brain based on scientific research by neurologists and nutritionists. 

maman, 22 West 25th Street, (646) 838-0700, Delivery or Pick-up
Beloved French café and bakery is home to New York’s famous Nutty Chocolate Chip Cookie and serves a selection of to-stay or to-go breakfast and lunch options. Founder Elisa Marshall conceptualized maman to bring her childhood favorites from the south of France and the U.S. back to life. 

Mista Oh41 West 24th Street, 646-559-8858, Delivery or Pick-up
One of Flatiron's newest restaurants, Mista Oh prides itself on serving authentic Korean flavors and offering customer service that makes you feel like family. The restaurant's owner, Holly Oh Diamond opened Mista Oh with her husband. The duo used their savings to open the restaurant to support their family of chefs instead of purchasing their first house. The newcomer has been well received by the neighborhood with raving reviews! 

Om Juice Bar, 62 Madison Avenue, (917) 409-5900, Delivery or Pick-up
With a strong eye for freshness and health, Om Juice Bar touts its juices and smoothies as mindfully delicious and made with organic produce. Inspired by a meditation retreat, founder Anastasia Kulinich felt compelled to open her own juice bar after experiencing the wellness benefits of adopting a plant-based diet herself. 

Taïm, 64 West 22nd Street, (212) 966-7364, Delivery or Pick-up
The acclaimed Tel Aviv-inspired vegetarian and kosher restaurant offers signature falafel and cauliflower shawarma to both vegetarians and carnivores alike. Founder Einat Admony realized many people did not know exactly what Israeli/Jewish food looked like, and she wished to change that.

Culture & Hospitality 

Lois Lane Travel, 230 Fifth Avenue, 212-243-5277 
For over 25 years, Lois Lane Travel has provided clients with expert advice on airfare, hotels, and car rentals. Founder Lois Eida, takes great pride in her work and serves as a major advocate for the Flatiron community at large. 

Pen and Brush, 29 East 22nd Street, (212) 475-3669
A 125-year-old publicly supported not-for-profit showcasing the work of excellent female artists and writers with the ultimate goal of effecting real change within the marketplace. Under the presidency of accomplished writer and suffragist Grace Seton, Pen and Brush became an established legal corporation. The gallery is open to the public with enhanced safety standards in place Tuesday through Friday, 11 am to 5 pm. Evening Hours and Saturdays are available by appointment (contact  

Poster House, 119 West 23rd Street, between Sixth and Seventh Avenues, (917) 722-2439
Poster House is the first museum dedicated to posters in the United States with a mission to showcase posters from all over the world and highlight the history, design, and cultural context. Val Crosswhite organized supporters and founded the museum to recognize the art and social impact of posters. The museum is unveiling new exhibits on March 4th and is open with enhanced safety standards Thursday through Sunday from 10 am to 6 pm. 

TADA! Youth Theater, 15 W 28th Street, (212)-252-1619
TADA! was co-founded by Janine Nina Trevens in 1984 who still produces original musicals for children, teens, and family audiences. Tada offers both pre-professional training and youth development as well as musical theatre classes and camps for the public, schools, and community centers. Notable alumni include Jordan Peele, Kerry Washington, and Josh Peck. Online workshops, mini-series, and semesters are available. 

This list does not encompass all women-owned businesses within the district. If you are a business in the district and would like to be featured, please contact us at 

Photo Credit: New York Times, of Taim founder Einat Admony

Feb 26, 2021

February News Roundup

February news media highlights include new openings on the horizon and businesses receiving notable shoutouts. Stay in-the-know with the latest Flatiron News.

Restaurants & Bars
  • Mark's Off Madison opens up on 41 Madison Avenue between E. 25th and E. 26th. The brisket ragu dish is featured by on "The Best Dishes Eater Editors Ate This Week" (via Eater New York) and owner Mark Strausman discusses his inspiration behind opening the restaurant (via Crain's New York).  
  • Simon Kim, the owner of Cote, is interviewed about their take on Korean steakhouse and their expansion to Miami, Florida (via Cool Hunting).
  • Dippin' Dots and Doc Popcorn will be opening their flagship store at 1 Madison Avenue. They are expected to open in early April (via QSR).
  • The NoMad Hotel's Rooftop restaurant was dubbed a rooftop space that is "Great for Social Distancing" (via Travel Pulse). 
District Businesses
Real Estate
  • Jeff Bezos real estate profile includes a three-bedroom condominium worth $16 million at 212 Fifth Avenue (via New York Post).
  • Manhattan Self Storage receives $35 million funding to redevelop a parking facility on 41 East 21st Street. into a self-storage asset (via Multi Housing News).
  • Fintech Company Even Financial relocated its headquarters from 43 West 24th Street to 50 West 23rd Street. The new space is 11,935 square feet and has roof decks. Even Financial are new neighbors to Dropbox, The Skimm, and Foursquare (via Commerical Observer). 
Around the Neighborhood
  • Breaking Ground has been converting NYC hotels into affordable housing for the past 30 years. Most notably in the Flatiron District is Prince George Hotel (via Pix 11). 
  • Maya Lin, an American artist and environmental activist, will be opening up an immersive installation at Madison Square Park this spring. The installation, Ghost Forests will visualize the negative of climate change (via The Art Newspaper). 
  • The MTA puts back the benches at the 23rd Street Station of the  F/M subway line (via Curbed). 


Header Photo: Madison Square Park
Thumbnail Photo Credit: Staten Island Advance

Feb 18, 2021

'Gifts for the Greater Good' Goes a Little Further

During the 2020 Holiday season, the Flatiron/23rd Street Partnership set out to support both neighborhood shops and those in need with our Gifts for the Greater Good campaign. The Partnership raised funds and matched donations to directly purchase gifts from retail stores in Flatiron and NoMad. These gifts were then given to needy families supported by two local organizations: Hearts of Gold and the  Harmonia Shelter

Thanks to an incredible outpouring of support, we exceeded our fundraising goal, leaving us with  additional funds after we delivered over 450 gifts to Hearts of Gold and the Harmonia Shelter. In the spirit of the program, we allocated this extra funding to support a third organization and more local merchants with additional orders in the new year.  

The Partnership selected those served by Urban Pathways (UP) as the third benefactor of Gifts for the Greater Good. UP is the Flatiron Partnership's Social Services provider. Since 2008, Urban Pathways has conducted outreach to those living without shelter in our District and facilitated temporary and permanent housing placements for dozens of individuals. 

Urban Pathways specifically flagged the need for necessity items for the people they serve such as apparel, undergarments, PPE, and personal care items. The Partnership turned to neighborhood stores that offered such items and coordinated orders and donations with six businesses.

Business partners and items secured: 

    • J&M Hardware worked with us to coordinate a purchase of winter hats, insulated leather mittens, waterproof gloves, neck warmers, several pairs of jeans, zip-up sweatshirts, and dozens of individual hand sanitizers and boxes of masks. 

    • Made Man Barbershop facilitated an order of personal care items such as Hair & Body Wash, Oral Rinse, Face & Body Soap Bars, No-rinse beard shampoos, and Made Man Wooden Combs. 

    • Thursday Boot Company very generously donated 60 pairs of boots and shoes at no-cost, after donating 100 pairs of boots in December for holiday gifts. Thank you, Thursday! 

    • The Partnership purchased apparel and undergarment items from Todd Snyder New York including boxers and T-shirts in a variety of colors and sizes. 

    • A number of undergarments for women were purchased from Bradelis New York such as panties, bralettes, and bras. Bradelis also included tote bags and travel pouches as thanks for the support. 

    • The Partnership purchased several personal care items from Bluemercury such as deodorants and lip balms. 

A special thank you to the Urban Pathways team for their hard work in the district (and across the five boroughs) to support those living without shelter. And a HUGE thank you to our incredibly generous donors who made all of this possible. Every purchase order helped support Flatiron stores and provided necessity items for those in need. We are so grateful for our community!

Header & Thumbnail Image: Urban Pathways's Case Manager,
Keenan picking-up items from local businesses 

Feb 15, 2021

Hot Chocolate Roundup

Nothing cures winter blues better than a cup of hot chocolate. Warm-up with a cup of decadent hot cocoa from a neighborhood spot! 

Bourke Street Bakery, 15 East 28th Street, between Fifth Avenue and Madison Avenue, (917) 675-6394
Australian bakery and cafe, Bourke Steet knows all things chocolate. Their hot cocoa is one to add to your list along with their homemade pastries. A special shout-out to their muffins and chocolate tarts. 

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 937-8910
Eataly's "Cioccolata Calda"  is an Italian hot chocolate that claims to be thicker, creamier, and richer in chocolate flavor than American hot chocolate. You have your choice of a variety of toppings to personalize your hot chocolate, and the freshly prepared whipped cream is just as good as the hot chocolate itself. Interested in making this thick Italian hot chocolate yourself? Check out the recipe!  

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696
Sip on a Nutella hot chocolate at La Pecora Bianca made with Nutella, Venchi milk chocolate and steamed milk - a hot chocolate that Zagat rated as one of the "10 Decadent Hot Chocolates to Try in NYC."

Le Cafe Coffee, 407 Park Avenue South, between 28th and 29th Streets
The artisanal coffee shop serves up a notable cup of hot chocolate including a seasonal peppermint hot chocolate. 

Leonelli Focacceria, 7 East 27th Street, between Fifth Avenue and Madison Avenue, (212) 451-9495
Italian bakery and cafe, Leonelli Focacceria is serving up a dense and creamy hot chocolate that's rich in flavor and topped with fresh whipped cream. Treat yourself to some of their incredible cookies while you're at!

maman, 22 West 25th Street, between Broadway & Sixth Avenue, (646) 838-0700
maman's hot chocolate is a must try. maman's traditional hot chocolate is packed with flavor and the perfect temperature. maman offers classic hot cocoa and a Lavender Hot Chocolate that's spiced with lavender and dark chocolate, and was named by AM New York as one of the "Best Hot Chocolates in NYC." Interested in making Lavender Hot Chocolate yourself? We got the recipe! Pair you're hot chocolate with a Nutty Chocolate Chip Cookie (an Oprah favorite) or a Nutella Brownie. 

Patisserie Chanson, 20 West 23rd Street, between Fifth and Sixth Avenues, (929) 423-8880
You can't go wrong with anything dessert-related at Patisserie Chanson. They freshly make a decadent chocolate ganache and then steam it with milk to make an incredible hot chocolate. Grab a kouign amann while you're at it - a neighborhood pastry favorite. 

Ralph's Coffee, 160 Fifth Avenue, between 20th and 21st Streets, (212) 627-2040
Ralph Lauren's cafe concept offers a variety of specialty coffee blends and drinks including a much raved about hot chocolate. You can substitute the hot chocolate with oat or almond milk and limited-edition flavors are sometimes available, like Ginger or Peppermint Hot Chocolate. 

Shake Shack, southeast corner of Madison Square Park, (646) 747-2606
Shake Shack is known for its shakes and custard, and they've introduced a new Brownie Batter Hot Cocoa Shake featuring hand-spun brownie batter hot cocoa frozen custard made with Ghirardelli cocoa, topped with whipped cream, brownie brittle, and mini-marshmallows.

Header Image: Leonelli Focacceria.
Thumbnail Image: Eataly