Dec 4, 2019

November News Roundup

In November, the Flatiron District embraced its first snowstorm of the season and experienced noteworthy media shout-outs highlighting new business announcements, art exhibitions, and exciting real estate developments. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

Restaurants & Bars
  • Fancy food court operators Urbanspace are readying a new location in Midtown at 152 West 52nd Street this December with an intriguing group of newly announced vendors including a potential offshoot of Eisenberg’s — a first-ever spinoff for the 90-year-old Flatiron sandwich shop (via Eater New York)
  • Now closed Flatiron Lounge was named one of the "14 Bars That Changed Cocktails Forever in America" claiming it was a "bar of the people" cranking out an enormous volume of creative craft cocktails (via Robb Report).
  • Chef Hoyoung Kim’s first solo restaurant Jua will open in Flatiron at 36 East 22nd Street with interpretations of simple classic Korean flavors.Jua will serve a six-course menu ($95) that begins with a raw mackerel course and builds toward a duck course. The opening date yet to be announced (via Eater New York). 
  • Thanks to its rooftop igloos 230 Fifth was named one of "New York City's 11 Festive Bars & Restaurants" (via 6 sq ft).
  • OM Juice Bar opened its doors at 62 Madison Avenue. The plant-based cafe offers organic juices, smoothies, espresso drinks, and treats (via OM Juice). 
BID Businesses
  • Tech company Flatiron Health discussed their commitment to tacking diversity within the tech industry (via Built-in NYC). 
  • After two decades in Chelsea, Laughing Lotus yoga studio closed its doors to make way for two new locations in the Flatiron District and the Upper East Side. The Flatiron Studio opened its doors at 166 Fifth Avenue (via Patch).
  • Rumble Boxing's new fitness concept Rumble Training featuring group treadmill and strength training classes debuted at 49 West 23rd Street (via Rumble). 
Real Estate
  • The ticket-selling service SeatGeek's moved its company's headquarters to Flatiron with an office built for influencers featuring three carefully decorated fan bedrooms filled with finds reminiscent of '90s childhood rooms (via Business Insider).
  • Hungryroot, a plant-based meal kit delivery company moved into permanent digs in the Flatiron District at 7 West 22nd Street. Hungryroot inked a 5-year deal for 10,000 square feet (via Commercial Observer). 
  • L&L Holding Company has partnered with Standard Arts on a new public art exhibition at the base of 200 Fifth Avenue. The installation is titled “Pixel Garden” and was completed by Latin American artist Gustavo Prado (via New York YIMBY).
  • Flatiron-based company Tiffany Co. was sold for $16.2 billion to France’s LVMH Moet Hennessy Louis Vuitton, the world’s largest luxury good company (via Chain Storage). 
Around the Neighborhood
  • Manhattan College presents a Veteran's Gallery at the Flatiron Building. Experiencing Veterans and Artists Collaboration (EVAC), an art project that was displayed at the college's Library in spring 2019, has moved into the building's pop-up space (via Manhattan College). 
  • The Flatiron Holiday Art Installation Ziggy by Hou de Sousa was named as one of the "10 

    New Public Art Installations Not To Miss in NYC," (via Untapped NewYork).


Header Photo: Pixel Garden (Photo credit: Paula Abreu Pita, Courtesy: Standard Arts, L&L Holding)
Thumbnail Photo: 230 Fifth by Eric Vasquez via PR Newswire

Dec 3, 2019

Flatiron Cheer Social Media Contest #ZiggyFlatiron

Visitors to see Ziggy Flatiron are invited to share their photos and experiences on Instagram. Images shared from public accounts, using the #ZiggyFlatiron hashtag, will be entered to win prizes from local Flatiron businesses. 

Prizes include dining gift certificates, fitness memberships and classes, tickets to performances, and much more. A winner will be picked each day of 23 Days of Flatiron Cheer from December 1st through December 23rd!  

#ZiggyFlatiron Prizes:

  • 12/1    Taim: $50 Gift Card
  • 12/2    Hill Country: $50 Gift Card
  • 12/3    Bode Yoga:  A 5 Pack of Classes
  • 12/4    Rolln  $50 Gift Card
  • 12/5    Obica $100 Gift Card
  • 12/6    Eataly Flatiron Gift Basket with a selection of premium products inside
  • 12/7    wagamama $50 Gift card
  • 12/8    The People’s Improv Theater:  Joy of Improv Class Package. The PIT’s four-week intro to improv class ($149 Value)
  • 12/9    Playday: 2 free Children’s Classes ($72 Value)  
  • 12/10   Scampi: $50 Gift Certificate
  • 12/11   Fujifilm Wonder Photoshop: A Free birthday party package (Up to $600 Value)
  • 12/12   Dancebody: A Pack of 3 Classes
  • 12/13   Poster House:  Guest passes to Poster House, a T-shirt and a Poster
  • 12/14   Apple Seeds: 1 month Playground Membership ($161 Value)
  • 12/15   Broadway Bodies: Free month of Dance Classes ($195 Value)
  • 12/16   Y7: $50 Gift Card
  • 12/17   Exhale: Gift Bag with grip socks and a free class ($54 Value)
  • 12/18   Mangia: $50 Gift Card
  • 12/19   Zucker's: Complimentary lunch for 8 people
  • 12/20   TADA!: One Day Camp giveaway
  • 12/21   Riccardo Maggiore: Beauty Package including a haircut and customized hair/scalp treatment with Owner Riccardo Maggiore. ($275 Value)
  • 12/22   SPIN: Free Party at SPIN for up to 10 people
  • 12/23   Fotocare: Photography Gift basket

How it works:

  • Take a photo with or of the installation, or at a holiday event on the Public Plaza, and post it on Instagram using #ZiggyFlatiron.
  • Accounts must be public.
  • ***Those without an Instagram account can submit through email to
  • The winner will be selected through a randomized lottery system.
  • To be entered to win the prize for that day, your photo must be posted by 5 pm. Photos posted after 5 pm will be entered to win the following day.
  • Saturday and Sunday winners will be selected on the following Monday. 

*Prizes are subject to change. Please check back and follow @FlatironNY on Instagram for the latest information*

Please visit our Holiday 2019 page for more information on all things Flatiron Cheer! 


Nov 22, 2019

Small Businesses Saturday, Nov 30th: Shop Small in Flatiron

Small Business Saturday is an opportunity to show love to small businesses during the holiday shopping season!  We're collaborating with businesses across the district to offer special deals, in addition to a neighborhood-wide photo scavenger hunt. 

When small businesses succeed, we all do. 

Bourke Street Bakery15 East 28th Street, 917-675-6394
Head over to the Australian bakery and cafe to enjoy artisanal bread, cakes, and pastries. 

  • 15% off Bourke Street's Brunch menu when you mention Small Business Saturday.
  • Stop in between 7 am and 8 am and say “Small Business Saturday” to grab a free Bread tote bag. This tote gives you entry to Bourke Street Bakery’s bread club, so every time you come in with the tote you get 10% off freshly baked bread.

The Churchill Tavern45 East 28th Street, (646) 476-8419
The English-themed Churchill Tavern is offering a complimentary drink with any entree until 4 pm. 

Flatiron Wines929 Broadway, (212) 477-1315
Step into Flatiron Wines for a Small Business Saturday wine tasting and enjoy 15% off the wines featured in the tasting.

Honeybrains, 34 West 22nd Street, (917) 472-7682
The newly opened cafe focused on brain health is offering complimentary juice shots with the purchase of any salad, sandwich, or bowl (view menu).  

INSCAPE, 45 West 21st Street
Inscape is a meditation studio and wellness shop. Take advantage of 20% off all meditation services and retail products like essential oils, calming teas, and candles. 

maman, 22 West 25th Street, (646) 838-0700
The French cafe and bakery is offering 15% off when you mention "Flatiron." Grab a cup of hot chocolate and a nutty chocolate chip cookie (an Oprah fav) as you shop, or gift some maman swag like a cookie scented candle or hidden-bunny mug.

Poster House, 119 West 23rd Street, (917) 722-2439
Step inside the country's first museum dedicated to posters for the following deals:

  • 20% off all purchases at the Poster House Shop. A special selection of products related to the exhibit will be on sale for 50% off. (Double Discounts not available).
  • Enjoy a FREE coffee or tea with the purchase of the museum's in-house cafe's original treats when you mention "Small Business Saturday" (view menu).  

Silver Mirror Facial Bar, 20 West 22nd Street, (212) 702-8742
Treat yourself or a loved one to some pampering. Silver Mirror is offering a free Add-On ($35 Value) with the purchase of a 50-minute facial service or gift certificate. Use/mention promo-code FLATIRONSBS.  

sundays nail studio, 51 East 25th Street, (646) 998-5711
Stop by the nail studio on Small Business Saturday for 20% off all services and products like sundays' selection of non-toxic, vegan, and cruelty-free formula nail polishes. 

Wine & Spirits Market, 676 6th Avenue, (212) 206-7900
The shop will host a special tasting with several wines throughout the day. Enjoy 15% off featured wines. American Express customers will receive an additional 5% off for a 20% discount. 

WTHN, 20 West 22nd Street, (646) 558-9846
The acupuncture studio and herbal shop is offering 25% off all boutique offerings like various herbal supplements, face rollers, and ear seed kits.   

To support businesses on Small Business Saturday,
Lyft is offering shoppers 20% of two rides to and from the district. Download the app or apply code SBSFLATIRON. This offer is valid for new and existing Lyft users. Max savings of $5 per ride.

Flatiron District Digital Scavenger Hunt

Add some photo fun to your holiday shopping around the neighborhood with our digital scavenger hunt on Saturday, November 30. 
Participants will be entered to win a $50 gift card to a participating business of his/her choice.

Here’s how to play:

  1. Attend the #ShopSmall in Flatiron Facebook Event.
  2. On November 30th, find and photograph Small Business Saturday swag, in the Flatiron District, in at least five different businesses throughout the neighborhood. Click here for a map to guide you. Look out for welcome mats, balloons, tote bags, signs, or stickers.
  3. On Saturday, November 30th, post all five pictures at the same time to the event wall. Photos must be posted on November 30th.
  4. OR enter via a public Instagram account by posting all five photos on November 30th with the hashtag #ShopSmall and tag @FlatironNY.
  5. Not on social media, have a private page, or a little shy on social? Email your five photos to

A winner will be chosen at random to win. One entry per account. Open to US residents only.

Nov 20, 2019

“23 Days of Flatiron Cheer” Begins December 1st

The Flatiron Partnership is excited to announce its annual "23 Days of Flatiron Cheer" holiday programming  complete with hot beverage giveaways, a prize wheel featuring gifts from local businesses, tote bags with discounts for holiday shopping, free winter wellness workout classes, a social media contest. performances and activities, and holiday walking tours.The free holiday program runs from December 1st through 23rd. 

The program begins Sunday, December 1st with our Holiday-Themed History Tour at 11am. The walking tour takes place rain or shine and meets at the tip of the Flatiron Building. No registration required. 

Click here for a printable calendar of 'Cheer' events, December 1st - 23rd. 

Sponsors and Program Partners
Ziggy and the accompanying programming “23 Days of Flatiron Cheer” is made possible with generous support from Presenting Sponsor Meringoff Properties and Contributing Sponsor 212 Fifth Avenue.

Please visit our Holiday 2019 page for more information on all things Cheer! 


Nov 19, 2019

SeatGeek Moves into Flatiron Headquarters

Last year, SeatGeek announced that the company would soon call Flatiron home. The fan-focused ticket seller and reseller relocated from its previous NoHo office to a 72,800 square foot space at 902 Broadway, more than doubling its size. SeatGeek is a leading mobile ticket platform that enables fans to buy and sell tickets for sports, concerts, and live theater. Headquartered in Flatiron as of this month, SeatGeek also has offices in the U.K., Israel, the Netherlands, and Italy. 

SeakGeek will occupy the eighth through eleventh floors of the 20-story building. The SeatGeek team sought updated office space to provide a home-away-from-home environment for its 250 employees. The sleek and modern space is open-form and features stadium seating, state-of-the-art conference rooms, lecture space, and custom stairwell murals.

Creativity peaks in SeatGeek's photo rooms, officially called #RetroRooms, and elicit nostalgia for the late '90s when Gateway desktops, Napster, Dunkaroos, and Backstreet Boys were all the rage. The staged bedrooms serve as an element of whimsy and were inspired by fans of live events where office visitors can take photos. 


SeatGeek's Director of Office Operations, Marta Zaharoff, shares some intel on the relocation and transformation since its creation ten years ago, and how SeatGeeks stands out in today's competitive market. 

SeatGeek is a leading mobile ticket events platform. Tell us about the company’s decision to relocate its headquarters to the Flatiron District, a move that you’ve described as a way of “giving our employees an office where they can continue to thrive.” Also, what do you love about Flatiron?

From the very early days SeatGeek has been built in NYC, and we’re very proud of that fact. It was important to us that we continue to grow our roots in an area that we know will provide a dynamic experience for our team, from the culture, to the lifestyle, to the talent. The Flatiron District is the best neighborhood for an office in NYC - it has character, history, parks, and bars and restaurants all within walking distance. It’s also easily accessible by the majority of subway lines, plus NJ Transit, LIRR and Metro-North, so it’s convenient for everyone.

Can you share with us how SeatGeek manages to maintain its edge in today’s ticket-selling market?

At SeatGeek, we’re focused on our customers - the fans of live events. We are proud to be the fan-first ticketing brand in the space. We aim to provide more than just a ticket to a live event, giving fans an overall superior experience from the moment they buy their ticket to the encore.

The company celebrated its 10th anniversary in September. What has been the biggest transformation within the company since its debut? 

When we started, SeatGeek was simply a ticket search engine to help customers find the best deal. In the last few years, we broke into primary ticketing to directly compete with the biggest names in the space and became primary ticket partners for several sports teams including some of the biggest in the world like the Dallas Cowboys, New Orleans Saints and Pelicans, and Manchester City.

You've been with SeatGeek since April 2018. You’re also a former English teacher who holds an MBA from Columbia Business School. What aspect of your role at SeatGeek do you find most rewarding?

I love creating experiences that inspire people, so building this office has certainly been among the most rewarding things I’ve done at SeatGeek. Through this process, I’ve had the chance to work with a diverse team both within and outside of SeatGeek, and learn about the world of real estate - from commercial leases to interior design to mechanical engineering. I’m excited for the entire company to experience the space and can’t wait to see the brilliant things the SeatGeek team will build here.

To date, what have been some of the most popular ticket-selling events offered by SeatGeek?

Many of the biggest live events are annual - we always see a ton of demand for the Super Bowl every year. Other hot events we’ve seen are tours for huge artists like Elton John, Billy Joel, and Taylor Swift.

SeatGeek speaks to a wider trend of Flation's growing Technology, Advertising, Media, and Information (TAMI) sector. We're excited to have the team join the neighborhood. 

Nov 14, 2019

Flatiron Thanksgiving Dining Guide 2019

Get stuffed this Thanksgiving in the Flatiron District, and enjoy a stress-free gathering at one of the neighborhood restaurants below. Please contact restaurants individually for reservations and more information.

Blackbarn, 19 East 26th Street, between Fifth Avenue and Madison Avenue, 212-265-5959 | Menu
Enjoy comfort food made with local, artisanal ingredients at Blackbarn this Thanksgiving. Blackbarn’s Thanksgiving three-course prix fixe menu includes family-style appetizers, followed by the main course, five side dishes for everyone to share, and a choice of four desserts. $95 for adults and $35 for children 12 years old and under.

Bouley at Home, 31 West 21st Street, between Fifth Avenue and Sixth Avenue, 212-255-5828 
Bouley invites you to enjoy an all organic Thanksgiving tasting menu featuring organic, pasture-raised, heritage breed turkey. The special menu will be available from 11:30 am to 9 pm for $195 per person, and an optional wine pairing for $125 per person. To-go Thanksgiving dishes are also available here

Dig Inn, 1178 Broadway, corner of 28th Street, 212-335-2010 | Holiday Catering Menu 
Let Dig Inn take care of Thanksgiving cooking for you! Dig Inn offers a Thanksgiving Catering Package that includes roast turkey with vegetable gravy and cranberry sauce, sweet potatoes, charred Brussels with honey-chili oil and cornbread. New items like the Jasper Hill Cornbread and Apple-Berry Cobbler are available. 

Harding’s, 32 East 21st Street, between Park Avenue South and Broadway, 212-600-2105 | Menu
Harding’s invites you to sit down for a special Thanksgiving meal available from 3 pm to 8 pm. Enjoy a three-course prix fixe menu featuring items like slow roasted turkey, roasted butternut squash soup, and Mississippi mud cake. $59 for adults and $29 for children.

Image via Hill Country BBQ Market, Thanksgiving Feast

Hill Country Barbecue Market, 30 West 26th Street, between Sixth Avenue and Broadway, 212-255-4544 
Hill Country is offering a Texas-sized Thanksgiving feast on Thanksgiving Day. Bring the whole family for Pit-Smoked Turkey, a signature barbecue, and all the traditional Thanksgiving sides and desserts. Everything on the Thanksgiving Day menu is also available for pick-up

Hill Country Chicken, 1123 Broadway, 212-257-6446 | Pie Menu 
Let Hill Country Chicken help with the holiday cookin'!  Whole nine-inch pies and assorted 6-pack holiday pie cups are available for pick up for Thanksgiving. Pies such as Bourbon Pecan, Chocolate, Whiskey Buttermilk, and Banana Cream are available. 

ilili236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929 | Menu
Join ilili on Thursday, November 28th to give thanks to friends and family with a Lebanese-Mediterranean feast. ilili will be offering a 4-course prix-fixe menu with all your favorite à-la-carte menu items and Thanksgiving specials. $77 per person / $37 for children under 13 years old and younger. Available 1 pm to 9 pm. Enjoy ilili from the comfort of your own home with their Thanksgiving Catering Package.

Il Fiorista17 West 26th Street, between Broadway and Sixth Avenue, 646-490-82409 | Menu
Il Fiorista is a restaurant celebrating flowers and herbs in their edible forms. For Thanksgiving, enjoy a 3-course menu served family-style from 1 pm to 8:45 pm (last seating). The menu includes dishes like chamomile roasted turkey and sweet potato ice cream. A special cocktail menu and vegetarian menu will be available. $85 per person and $40 for children. 

John Doe Bar & Kitchen, 253 Fifth Avenue, 646-882-4007 | Menu
Join John Doe this Thanksgiving for great food and drinks! Enjoy a 3-course pre-fixe menu for $38 per person featuring dishes like a Turkey, Ham & Stuffing plate and Grilled Lamb Chops for your main dish, and a classic dessert, Apple Pie A La Mode. 

La Pecora Bianca, 1133 Broadway, corner of 26th Street, 212-498-9696 | Specials
Give thanks with La Pecora Bianca on Thanksgiving Day. Enjoy their full menu, a la carte items, and seasonal pasta and turkey specials! A Slow Roasted Turkey and Butternut Squash Gramigna curly pasta will be served.

Leonelli Taberna7 East 27th Street, between Fifth Avenue and Madison Avenue, 212-451-9495 | Specials
Celebrate Thanksgiving with Leonelli Taberna! Leonelli will be offering their full a la carte menu on Thanksgiving Day, along with a festive Turkey special: Heritage Turkey Plate that includes Roasted Breast & Braised Leg, Brussels Sprouts, Stuffing, Cranberry Mostarda and Sage Gravy. Available 12 pm to 8 pm. Walk-ins welcome. 

Imabge via Leonelli Focacceria, Apple Crostata

Leonelli Focacceria, 7 East 27th Street, between Fifth Avenue and Madison Avenue, 212-451-9495 ext. 2005 | View pies 
This Thanksgiving, Leonelli is offering two Italian-inspired holiday pies to add to your table spread! A Cranberry- Ricotta Cheesecake ($30) made with creamy ricotta and dolloped with cranberry jam, and an Apple Crostata ($25) made with local apples and a vanilla glaze. Each pie serves 8-10 people. Available in-store daily. Pre-order via phone or email

Park Avenue Autumn, 360 Park Avenue South, corner of 26th Street, 212-951-7111 | Menu
Celebrate Thanksgiving with Park Avenue Autumn to enjoy an impressive meal this holiday season. Park Avenue Autumn is serving a three-course prix-fixe featuring seasonal dishes like pumpkin ravioli to start, Thanksgiving Turkey, trimmings for the table to share, and desserts like the candied yam creme brulee. $89 for adults and $39 for children. Vegan options available upon request. 

Sarabeth’s Park Avenue South, 381 Park Avenue South, corner of 27th Street, 212-335-0093 | Dine-In Menu | Take-out Menu
Sarabeth’s Park Avenue South is happy to serve you this Thanksgiving. Enjoy chef-prepared Thanksgiving pick-up items for a meal at home, or sit-down for a a 4-course dinner available from 2 pm to 9 pm including dishes like pumpkin soup and free-range turkey. $75 per person and $35 for children. 

Scampi, 30 West 18th Street, between Fifth Avenue and Sixth Avenue, 212-888-2171 | Menu 
Come celebrate Thanksgiving at Scampi, a Southern Italian inspired restaurant, between 12 pm and 8 pm. Scampi is offering a 3-course menu featuring turkery with brioche stuffing and branzino. $85 per person and $45 for children. 

Scarpetta, 88 Madison Avenue, corner of 29th Street, 212-691-0555
Scarpetta invites you to spend Thanksgiving enjoying a special 4-course menu for $95 per person from 1 pm to 8 pm, and a limited a la carte menu available at the café /bar. The prix-fixe menu includes options like butternut squash soup or creamy polenta with truffled mushrooms as appetizers, NY strip or roasted turkey as your main course, and dessert choices like a dulcey cheesecake or apple tart. 

Simon & The Whale, 23 Lexington Avenue, corner of 23rd Street, 212-475-1924
Join Simon & The Whale this Thanksgiving for a throw down feast. Simon & The Whale is serving the classic bird and all the dressings, plus a little added pizzazz! $100 per adult, and a children's menu will be available.

Header image: ilili's Thanksgiving Feast.

Nov 11, 2019

Warm Up with wagamama this Winter

Warming up with a hot bowl of ramen will get anyone through the cold season. wagamama, a Japanese-inspired fast casual restaurant by way of the United Kingdom, is a go-to spot for great ramen in Flatiron.

Executive Chef Steven Mangleshot shares what makes the restaurant unique, the inspiration behind the newly launched chili shrimp, beef, and duck leg ramen dishes, and the process behind creating new menu items. 

What differentiates wagamama from other restaurants?

The first would be that our menu offers a modern twist on traditional recipes, since each dish represents a blending of Asian-fusion flavors. For example, each of our ramens offer a lighter broth than the traditional pork stock. We do this because we want our guests to feel nourished but also leave with that good kind of full. The space of the restaurant is also unique because we believe in eating informally on long, communal benches. We enjoy having a variety of guests and feel everyone should be able to dress in what makes them comfortable and represents their personality.

What was the inspiration behind the winter menu?

As the temperature drops, we wanted to bring new dishes to our guests that would be the perfect combination of comfort and nourishment. Afterall, what goes better with cool weather than a steaming bowl of ramen? The ramens we’ve introduced are our beef brisket tantanmen, chili shrimp + kimchi, and grilled duck. We were extremely excited to announce a kimchi ramen since kimchi is such a fundamental ingredient in Korean dishes and we wanted find a new dish to showcase that flavor. 

Describe the process of creating new dishes from brainstorming to execution.

The beginning of each new menu creation starts with our guests. What dishes currently on the menu are their favorites and how can we continue to surprise them with new ingredients and flavors? I’m fortunate enough to have the opportunity to travel and continue discovering new inspirations that can be brought back to wagamama. There’s also a very skilled team of chefs within our restaurants that I work with to test each dish and provide feedback based on what they see happening each day at wagamama.


, 210 Fifth Avenue, at 26th Street, (212) 920-6233, @wagamama_usa

Nov 5, 2019

October News Roundup

New dining concepts debuted, Flatiron coworking spaces were labeled as some of the coolest spaces to work in NYC, and several renovation projects begin in the neighborhood during the month of October. Stay up-to-date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights.

Restaurants & Bars
  • Honeybrains, a fast casual restaurant and cafe based on neuroscience opened its second location at 34 West 22nd Street“The Flatiron neighborhood is as health and wellness focused as it is iconic" says Marisa Seifan, founder of Honeybrains. (via QSR Magazine). 
  • Meet Timothy Brierley, the Head Sommelier at Trattoria Italienne. After college, when Timothy moved to New York City where the only job he could find happened to be at a Michelin starred restaurant. From then on, Timothy knew what he wanted to do with his life (via Broadway World). 
  • Simon Kim of Korean Steakhouse Cote sat down with Eater to detail his path to the Flatiron-based restaurant. Kim spent time working the front desk at the MGM Grand, which was less than glamorous. But he quickly learned how to take care of any issue guests raised. (via Eater).  
  • Eataly Flatiron unveiled its magical winter-themed rooftop restaurant, Serra Alpina by Birreria. The menu focuses on truffles, winter squashes, and celery root, but the showstopper is the Fonduta Valdostana DOP, an Italian-style fondue (via Timeout New York).    
BID Businesses
  • Wellness dentistry startup Tend opened its first location in Flatiron. Tend is hoping to reinvent the dentist’s office and convince more people to care about their teeth. The experience is designed to help you feel relaxed (via Fast Company). 
  • A.L.C., the Los Angeles-based women’s fashion brand from Andrea Lieberman recently opened a showroom at 210 Fifth Avenue in the Flatiron (via Fashion Network). 
  • Female-focused tech firm, Progyny is one of several companies on Crain's Fast 50 list, ranking as one of the most rapidly-growing companies in the metro area. The company located in Flatiron at 243 Fifth Avenue manages fertility benefits for businesses and covers about 1.4 million employees (via Crain's Business). 
Real Estate
  • Two Flatiron coworking spaces were called out as some of New York's "coolest coworking spaces that will launch your empire" - NeueHouse and Bond Collective. Productivity never looked this good. (via The CEO Magazine). 
  • Squarefoot labeled the Flatiron District as one of the best neighborhoods in NYC to rent an Office in 2019.  “Clients love the general feel of Flatiron. You’re getting a trendy vibe, similar to SoHo, without having to pay SoHo office prices,” says SquareFoot broker Rob Carinci (via Squarefoot). 
  • La Prairie, a Switzerland-based skincare brand, will move its New York City offices from Midtown to the Rudin family’s 41 Madison Avenue in the Flatiron District. The company signed a 10-year lease for 8,200 square feet on part of the 40th floor of the 42-story tower (via Commercial Observer). 
Around the Neighborhood
  • Baruch College Campus High School will dedicate at least 34% of next year’s seats to students who receive free or reduced-price lunches in an effort to increase diversity (via New York Daily News).  
  • The base of the William H. Seward statue in Madison Square Park is being replaced. The Madison Square Park Conservancy is leading the project. If all goes according to plan, the project will be completed well before Thanksgiving (via Wall Street Journal).
  • Scaffolding around the Flatiron Building was installed as the building undergoes a nearly year-long renovation (via New York YIMBY). 

Header Photo: Trattoria Italienne by Ken Goodman Photography
Thumbnail Photo: Neuehouse 




Oct 22, 2019

Halloween Happenings in Flatiron

Whether you're looking to find a last-minute costume, hit the town on Halloween night/weekend, or find a spooky themed daytime festivties, Flatiron has it all! We've rounded up some neighborhood Halloween activties and parties for you, your pup, and your family. Happy haunting! 

The 40/40 Club, 6 West 25th Street, 212-832-4040
This upscale American sports bar and lounge is hosting a Nightmare on 25th halloween party on October 31st from 9 pm to 3:30 am. A complimentary sponsored open bar will be available from 9 pm to 10 pm. Limited number of advance discounted tickets available now. Enjoy live DJ perfromances.  General admission tickets can be purchased for $20 here.  

Abracadabra NYC, 19 West 21st Street, between Fifth and Sixth Avenues, 212-627-5194
On the hunt for a last-minute costume? Head over to the Halloween store Abracadabra for all the things you need. The store is open for extended hours every day through Halloween:10 am to 10 pm. 

Bounce Sporting Club, 55 West 21st Street, between Fifth and Sixth Avenues, 212-675-8007
Bounce is hosting a weekend of Asylum-themed parties on Friday, October 25th and Saturday, October 26th with live DJ performances. Doors open at 10 pm and close at 4 am. General admission tickets are available for $20 here. Table packages also available.

Il Fiorista17 West 26th Street between Broadway and Sixth Avenue, 646-490-82409
Il Fioista is a restaurant serving flowers and herbs in their edible forms that also hosts educational classes. On Saturday, October 26th from 3:30 pm to 4:30 pm, artist Leanne Shapton leads a Halloween Potato And Pumpkin Printing class using paints, inks and archival paper. Sharp tools will be used, so small children must be accompanied by a parent. Children are allowed between the ages of 5 and 14 years old. Guests will leave with their decorated produce! This class costs $60 for adults and $15 for children.  

La Scuola, Eataly's Cooking School, 200 Fifth Avenue, off 23rd Street, 212-229-2560 
Eataly Flatiron presents "Saints, Symbols and Spaghetti" class with Professor Rocky Ruggiero for the celebration of The Feast Day of All Saints on November 1st. The class is fropm 6 pm to 8 pm and is $125 per perosn. In this class guests will learn about The Festa d'Ognissanti and the fascinating representations of saints and martyrs in Italian art, enjoy a three-course menu created and prepared by our Chef at La Scuola di Eataly NYC Flatiron, and enjoy two Italian wine selections specifically chosen to pair with your meal.

Leonelli Focacceria, 7 East 27th Street, 212-451-9495
Leonelli is a bakery and café inspired by the great bakeries of Rome and New York's rich history. Through Halloween, stop by to pick up some limited edition pumpkin-shaped, chocolate cookies with vanilla filling. 

Madison Square Park's Howl-O-Ween, 11 Madison Avenue, 212-520-7600 
Celebrate Halloween with your local dog community by dressing up your doggo in a costume and heading over to Madison Square Park.There will be trick-or-treat giveaways, family portraits at the onsite photobooth, and a costume paw parade that will begin at noon. *RAIN RESCHEDULE: This event is now taking place on Saturday, October 26th from 10:30 am to 12:30 pm.

NY Kids Club, 38 East 22nd Street, 212-375-1100 
Stop in for a spell at NY Kids Club for some Halloween fun for the kiddos. One-off events and celebrations available for purchase. 

  • Spooktacular Halloween Celebration on Friday, October 25th Street from 4:30 pm to 6 pm. Your little trick-or-treaters will have a blast singing festive songs, showing off their costumes and their favorite moves during our disco dance party in the play gym. With a fang-tastic pizza dinner, adult buffet, and special party favors, you'll have a scary good time! $60 for first child, and $48 for additional children. 
  • PJ Party: Trick-or-Treat on Saturday, October 26th from 6:30 pm to 8:30 pm. Children will participate in a mummy relay, play Pass-the-Pumpkin, fly like witches, and hunt for ghosts in the play gym. Painting spider webs, going through a haunted house, and dancing under a full moon will make this PJ party absolutely eerie-sistible! Pizza will be served for dinner and graham crackers for dessert. $40 for first child, $28 for additional children.   


The People's Improv Theater123 East 24th Street, 212-563-7488, Calendar
Established in 2002, the PIT is an award-winning comedy theatre that hosts nightly shows including comedy skits, open mic, and musical improv. Enjoy spooky themed comedy sketches and performances to get in the spirit including a Horror Comedy Musical

SLATE NYC, 54 West 21st Street, between Fifth and Sixth Avenues, 212-989-0096
Slate NYC presents its annual Halloween Tribute with Zombie Apocolapse party on Saturday, October 26th. Doors open at 9 pm and close at 4 am. All tickets include a one house vodka open bar from 9 pm to 10 pm. $50 tickets are still available for purchase here.  

SPiN, 48 East 23rd Street, between Madison & Park Avenue, 212-982-8802
Modern ping-pong lounge SPiN invites you to two themed parties: 

  • For its Dance Til' Your Dead party on October 26th from 10 pm to 4 am, Spin will be transformed into a massive haunted nightclub fit for nearly 1000 brave souls. Costumes encouraged, but not required. Sometimes it's scary enough to just be yourself. There will be a complimentary open bar from 10 pm to 11 pm.  Music by Dxvid Jxmes, Exstra, & Wellnez. Tickets start at $30.
  • Enjoy a Halloween Parade Afterparty, Wyld Things, on October 31st from 9 pm to 4 am. The party is co-hosted with House of Yes and Kostume Kult featuring an impressive DJ lineup. Costumes are required for entry. Priorty entry tickets for $40 and 1 am entry tickets for $20 are still available.

Studio at the Freehand New York hotel, 23 Lexington Avenue, between 23rd and 24th Streets, (212) 475-1920
The second floor restaurant is hosting two special Halloween events: (RSVP at with the event's name in the subject line) 

  • Things That Go Bump In The Night (A Kid's Halloween Party): Saturday, October 26th from 12 pm to 3 pm, Studio is hosting a spooky kid's Halloween party. Put on a costume and stop by for a special performance by The Band Books, tricks and treats, facepainting, and arts and crafts. 
  • Scream Factory: Grab your scariest mask and for a night of mischief in Studio. Special performances by DJs Aden Tuite and Wade Oates. Free entry. Event id from 10 pm to 2 am.

Trader Joes675 Sixth Avenue, 212-255-2106
Stop into Trader Joe's Flatiron store for a Halloween Spooktacular on Saturday, October 26th, from 9 am to 1 pm. Celebrate with games, treats, prizes, arts and crafts, and face painting. Costumes welcomed! 

Flatiron District businesses: have a Halloween special or deal that we are missing? Email us at info (at)!


Header Photo: Abracadabra
Thumbnail Photo: Il Fiorista



2019 Archive

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November News Roundup

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Covina's Brussels Sprouts + Pear Pizza

Give Locally on #GivingTuesday

Small Businesses Saturday, Nov 30th: Shop Small in Flatiron

Harding's Fried Chicken Sandwich Recipe

“23 Days of Flatiron Cheer” Begins December 1st

Off-Hour Deliveries Program

SeatGeek Moves into Flatiron Headquarters

Flatiron Thanksgiving Dining Guide 2019

Manhattan College and the EVAC Project Opens Pop-Up Gallery of Portraits Honoring Veterans in the Flatiron Building

Warm Up with wagamama this Winter

Park Avenue Autumn's Pumpkin & Maple Swiss Roll

Veteran's Day Parade Travel Advisory

Event Recap: Celebrate Flatiron Partnerships 2019

October News Roundup

New Neighbor: Tend

Halloween Happenings in Flatiron

2019 Annual Community Survey

Flatiron Foodies: Mangia's Butternut Squash Soup with Apple Cider

Flatiron Partnership and Van Alen Institute Announce Winning Holiday Installation Design: Ziggy

Date Night in the Flatiron District

New Neighbor: areppas

Recap: Social Responsibility - Better for Business

Trending in Flatiron: At the (Healthy) Heart of New York City

Flatiron Foodies: Hill Country’s Apple Streusel Pie

September News Roundup

New Neighbor: Il Fiorista

Police Officer Moira Ann Smith Playground

New Neighbor: Jane DO

Flatiron Email Newsletter Contest for New Subscribers

New Neighbor: Honeybrains

Hippo Ballerina on the Flatiron South Public Plaza

August News Roundup

Flatiron Public Plaza Kiosks Open Friday, August 23rd

Flatiron Coffee Shop Roundup

Flatiron Foodies: Quality Eats' Scalloped Sunchokes

Flatiron Summer Series 2019 Recap

Eataly Kiosk Opening August 23

New Neighbor: Le Tea

Step Inside The Dessert Bar Speakeasy

Wellness Week: Rescheduling This Summer's Rain Cancellations

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July News Roundup

2019 Summer Streets - Enjoy Open Streets!

Flatiron Foodies: Smile To Go's Roasted Corn, Shaved Zucchini & Summer Squash Salad

Flatiron Ice Cream Round-Up

A New Chapter for the Flatiron Building

New Neighbor: Precision Run

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NYC Summer Restaurant Week in Flatiron

NYC Pride March 2019

June News Roundup

New Neighbor: Ralph's Coffee

New Neighbor: Bourke Street Bakery

Flatiron Foodies: Solo Qui Cocktail by Obicà

Father's Day in the Flatiron District

Summer Series 2019: Free Events on the Flatiron Plazas

2019 Annual Meeting Recap

Flatiron Fun on Throwback Thursdays: June 20 - August 8

Get Fit in Flatiron with Wellness Wednesday Classes: June 19 - August 7

Talk Tuesdays, New to the Summer Series: June 18 - August 6

Announcing Eataly & Flatiron Plate

Flatiron Pride Roundup

LPC Releases Guidelines to Help Business Owners

May News Roundup

New Neighbor: Standard Dose Wellness Experience

Flatiron Summer Cocktail Guide

Bike to Work Day 2019

New Neighbor: Sweetcatch Poke

Flatiron Foodies: The Little Beet's BBQ Jackfruit

Build The Block - 13th Precinct

Flatiron Mother's Day Dining Guide

Event Recap - Digital Marketing: How To Tell Your Story

Car Free Earth Day in Flatiron

April News Roundup

New Neighbor: Iconoclast Fitness Studio

Gift Bag Program Launch - Promote Your Business

Use Your Voice for Neighborhood Improvements

March News Roundup

Join Us! Spring Speaker Series

New Neighbor: David's Bridal

Flatiron Foodies: Fields Good Chicken's Butternut Squash Hummus

Where to Watch the March College Basketball Tournament

Get to Know Scampi

New Neighbor: Taïm

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New Neighbor: Wine & Spirits Market

Celebrate St. Paddy's Day in Flatiron

New Executive Director, James Mettham, Joins the BID

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March 4th: Public Plazas & Worth Square CB5 Presentation

New Neighbor: Made by We

Flatiron Foodies: Bread & Tulips' Creste di Gallo con Salsiccia

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New Neighbor: Zola

New Neighbor: TrainStation NYC

Valentine's Day Gift Guide

New Neighbor: ROLLN

Valentine's Day Restaurant Guide in Flatiron

January News Roundup

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Car Free Earth Day

New Neighbor: Memo Shish Kebab

28th Street 6 Train Station Re-opens!

Flatiron Foodies: wagamama's Chicken Teriyaki Donburi

Flatiron Public Plazas & Worth Square Workshop

Community Survey 2018 Results

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January Joiner: Get Fit in 2019