Jun 25, 2021

Celebrating Fourth of July Guide 2021

Celebrate Independence Day this weekend in the neighborhood with special treats and offerings.

Celebratory Meals & Treats & Drinks
Baked by Melissa, 111 East 23rd Street  
Pick up a Fourth of July cupcakes featuring six different handcrafted, colorful, bite-size flavors.
Bourke Street Bakery, 15 East 28th Street
Enjoy the holiday with freshly baked treats. Plus, they're giving away FREE sourdough. To score a free loaf: download their new app, stock up on Bourke Street goodies online, and get a free organic loaf with all pickup and delivery orders for July 3rd & 4th (while stocks last).
by Chloe's, 60 West 22nd Street, (212) 290-8000
Enjoy 4th of July with the shop's summer sandwhich Smoke Stack and Air Baked Onion Rings.
Cote Korean Steakhouse, 16 West 22nd Street, (212) 401-7986
Fire up the grills and serve up Cot's Fourth of July Feast featuring specialty double-cut ribeye, a Niman Ranch beef burger kit for 6, plus their house marinated USDA Prime Short Rib Galbi. 
Eataly, 200 Fifth Avenue, (212) 229-2560
Shop Eataly's Fourth of July treats. Options include picnic spreads (like this one), gift baskets, fresh meats for grilling, wine, herbs, grilling salts, and fresh pastas. 
Hill Country Barbecue, 30 West 26th Street, (212) 255-4544 
Upgrade your Fourth of July BBQs with Hill Country's Barbecue Rib Kit with their St. Louis cut Pork Ribs and all the fixings. 
Krispy Kreme, 36 East 23rd Street 
Grab Krispy Kreme's celebratory July 4th doughnut dozen or mini doughnuts for a holiday treat. PLUS,  Krispy Kreme is sweetening your festivities with a BOGO deal: Enjoy A FREE Original Glazed® dozen with any dozen purchase, June 28th through July 4th. 
Veggie Grill, 12 West 23rd Street, 332-600-7001
Celebrate Independencec Day with Summertime Plant-Based BBQ. Order here.
Yakiniku Futago, 37 West 17th Street,  (212) 620-0225

Enjoy 4th of July with Futago BBQ Grill Kits with $50 off any kit via their Manhattan delivery partner MISE. Use promo code YF5050DEAL at checkout. BBQ kit options include A5 Wagyu Steak & Premium BBQSignature Steak BBQ, Traditional BBQ, and Premium BBQ. Delivery for Brooklyn, Queens, Long Island, and Jersey City available through Chowbus. To place an order for pick up from the restaurant, call 212-620-0225 or email futago.nyc@gmail.com.  

230 Fifth Rooftop, 230 Fifth Avenue, (212) 725-4300, Menu
Stop by 4th of July for Summer BBQ and Evening Fireworks from 11 am - 2am.
Gifts & Flowers & Apparel
Abracadabra, 19 West 21st Street, (212) 627-5194
For all your 4th of July looks, stop by the famous costume and magic shop for makeup, wigs, hats, flags, accessories, and apparel here
Ann Taylor, 149 Fifth Avenue, (212) 253-1445
Celebrate with 30% off all clothing here.
Blooming Affairs, 925 Broadway, (212) 262-0004
Shop here for blooms and arrangements this Independence Day.
B Wear Sportwear, 19 West 26th Street, (212) 683-3700
Shop Independence Day Apparel and save 40% off here.
Chelsea Flea Market, 29 West 25th Street, btwn Fifth & Sixth Avenue
Shop Indepence Day for a treasure trove of one-of-a-kind finds at the Chelsea Flea Market every Saturday and Sunday, from 8 am to 5 pm, rain or shine! Browse art, jewelry, antiques, and unique vintage goods.
The Home Depot, 40 West 23rd St, (212) 929-9571
Enjoy Fourth of July sales of Home Depot’s tools, gift cards, and more.
Johnston & Murphy, 200 Fifth Avenue, (212) 242-1636
Enjoy End of Season sales for stylish apparel, accessories, and shoes.
Header Photo Credit: Baked by Melissa
Thumbnail Photo Credit: Eataly
Jun 23, 2021

June News Roundup

June news highlights include restaurant openings and annoucnements, new office tenants, new hotel construction's making progress.  Stay in the know with the latest Flatiron News.

Restaurants & Bars

District Businesses

Real Estate

Around the Neighborhood

  • Daily foot traffic in the Flatiron District has recovered to 92% of pre-pandemic averages as of May 8th (via Crain's New York)
  • The artist and architect Maya Lin's Ghost Forest exibition is on view now in Madison Square Park (via New York Times).
  • WATG reimagines tha Flatiron District with renderings of paradise and greenery on the streets and buildings (via Yahoo News!).
  • Madison Square Park Conservancy accounced a "Music on the Green" program with free performances curated by Carnegie Hall and inspired by Lin's Ghost Forests (via Broadway World).
  • Pride Parade 2021 ran down Fifth Avenue past Madison Square Park, and ending at the West Village Stonewall Inn on June 27th (via Gothamist)

Header Photo Credit: Planta Queen from BizJournal
Thumbnail Photo Credit: Junoon from Eater
Main Page Photo Credit: Tortazo from Resturant Hospitality

Jun 21, 2021

Happy Hours in the Flatiron District

Cool down in the neighborhood with Happy Hour drink and food specials at local resturants and bars! 

Where to Grab a Drink:

Almond NYC, 12 East 22nd Street, Menu 
Stop by weekdays 4 pm to 7 pm to enjoy drink and food specials. Grab $10 margs, $9 wine, and $8 beers and treat yourself to some bites like buffalo cauliflower, oysters, and shrimp. 

Bar Benno, 7 East 27th Street, (212) 451-9495, Menu
Sit down at their outdoor patio or indoor lounge daily from 5 pm to 7 pm for Happy Hour. Enjoy speciality cocktails, 50% off draft beers and house wines, plus bites like salmon rillettes and marinated olives. 

Bazar Tapas, 31 West 26th Street, Menu 
Enjoy happy hour everyday 11 am to 6 pm. Select cocktails $10, $9 wines, and $5 beers. 

Dos Caminos, 373 Park Avenue South, (212) 294-1000, Menu
Available weekdays 3 pm to 6pm, and  9 pm to close at Dos Caminos Bar and lounge. Grab $8 bites, $5 & $6 beers, $7 glasses of sangria and a $10 tequila tasting flight. 

Hardings, 32 East 21st Street, Menu
Enjoy delicious cocktails in their patio during Happy Hour from 5 pm - 7pm.

Hole in the Wall, 37 West 24th Street, (646) 882-4007, Menu
Hole in the Wall offers weekday Happy Hour from 4 pm to 7 pm. Enjoy $10 cocktails, $7 Wines, and $5 Beers.

John Doe Bar & Kitchen, 253 5th Avenue, (646) 882-4007, Menu
John Doe Bar & Ktichen is perfectly located between the Flatrion and Empire State Building and offers New American plates and sandwiches. Enjoy $5 domestic bottles, $10 featured cocktails, and $1 oysters daily 11 am to 8 pm. 

Il Fiorista, 17 West 26th Street, 646-490-8240Menu
Enjoy half off wine by the glass, beer, and house cocktails every Tuesday through Saturday from 5 pm to 6:30 pm at Il Fiorista's Bar. 

izakaya NoMad, 13 West 26th Street, (212) 213-6258, Menu
Stop by Tuesday through Thursday from 5 pm to 7 pm for Happy Hour. Enjoy one of their Signature Cocktails and Draft Beers.

Mexicue, 225 5th Avenue, (646) 922-7289, Menu
Mexicue offers a weekday Happy Hour special Monday through Friday 4 pm to 7 pm. Enjoy a Classic Margarita for $7.50, wine by the glass for $7, and $4 Tecate cans. You can also enjoy their weekend Brunch Happy Hour featuring Breakfast Margs, Bloodies, and Mimosas. 

Scampi, 30 West 18th Street, (212) 888-2171, Menu
Enjoy Aperitivo Hour on Thursdays and Fridays from 3 pm to 7 pm at Scampi. 

Tappo Thin Crust Pizza, 94 West 24th Street, (212) 807-9200, Menu
Enjoy Happy Hour Specials daily from 3:30 pm to 6:30 pm. Score a Free large plain pizza with the purchase of any pitcher of beer or bottle of wine! 

The Grey Dog, 55 West 26th Street, (212) 229-2345, Menu
Available every day from 4 pm to 7 pm, enjoy $3 Beer, $4 Rosé, $5 Spiked Palmer, and 50₵ Wings at Grey Dog. 

The Globe NYC, 158 East 23rd Street, (212) 477-6161, Menu
Available every day from 12 pm to 7 pm, enjoy $6 draft Beer, Well Drinks, Wines, and Champagne. You can also take advanatge of their Burger & Beer $12 special. 

The Smith, 55 West 26th Street, (212) 229-2345, Menu
The Smith offers weekday Happy Hour from 3 pm to 6 pm. Enjoy $10 featured cocktails, $8 wine by the glass, $6 draft beer, $2 oysters, and their Burger & A Beer special for $21. 

Tipsy NoMad, 37 East 28th Street, (212) 481-3100, Menu 
Enjoy Happy Hour with $5 pints, $7 shots, $9 wine, and $10 featured cocktails dauly until 7 pm. 

Vin Sur Vingt, 1140 Broadway, (646) 922-7700, Menu
VSV NoMad is an intimate French wine bar offering evening Happy Hour Specials. Enjoy $10 glasses of wine from VSV's rotating selection until 6 pm.

230 Fifth Rooftop, 230 Fifth Avenue, (212) 725-4300, Menu
Visit from 2 pm to 5 pm on weekdays for 230 Fifth Rooftop's Happy Hour. Enjoy $10 frozen maragritas, $7 beers, and $9 well cocktails.

Thumbnail Image Credit: il Florista
Header Image Credit: Hole in the Wall
Slider Image Credit: Tipsy NoMad & Mexicue & The Smith
Jun 10, 2021

Celebrating Pride Month Guide 2021

June is Pride Month, a celebration of the civil rights of the LGBTQ+ community and commeoration of the 1969 Stonewall Uprising. The NYC Pride March will return with a broadcast special with live performances, interviews, and street-side marching activity. The broadcast kicks off on Sunday, June 27th on ABC-7 from 12 pm to 3 pm. 

After the broadcast, there will be a virtual experience of the March featuring groups and organizations highlighting one of this year's five Grand Marshals. The virtual experience will be on  NYC Pride March's Facebook and YouTube right at 3 pm.
Many Flatiron & NoMad businesses are offering promotions in support and celebration of Pride, including:

Celebratory Treats, Drinks, Books & Apparel

Abracadabra, 19 West 21st Street, (212) 627-5194
For all your Pride looks, stop by the famous costume and magic shop for makeup, wigs, accessories, and apparel. 

Bath & Body Works
, 304 Park Ave South, (212) 260-9293
is celebrating with Pride Collection and Gifts.
Baked by Melissa, 111 East 23rd Street  
Pick up a Pride Cupcake Pack featuring six handcrafted, colorful, bite-size flavors. 10% of net proceeds from the sales of our Pride desserts will be donated to The Lesbian, Gay, Bisexual & Transgender Community Center in NYC.
by Chloe's, 60 West 22nd Street, (212) 290-8000
The shop is offering their Pride Vanilla Rainbow Cupcake. A portion of proceeds supports The Okra Project.
Club Monaco, 160 Fifth Avenue, (212) 352-0936
Stop by Club Monaco Fifth Avenue to pick up a Crest Pride Tee. 50% of the purchase price of every Pride tee will be donated to the Stonewall Community Foundation, a New York based group created in support and celebration of the LGBTQIA+ community. 
Dos Caminos, 373 Park Avenue South, (212) 294-1000 
Enjoy a plate of Pride rainbow tacos (available June 25th - 27th) or Pride rainbow pancakes for weekend brunch (available June 26th & 27th). A portion of pancake proceeds will benefit the Ali Forney Center
ilili, 236 5th Avenue, (212) 683-2929
ilili will be donating $2 to LebMash for every order of their “We Are the World” cocktail.
maman,  22 West 25th Street, (646) 476-7660
Spreading the love with a Vanilla Rainbow Cake. To order, contact catering@mamannyc.com.
New York Edition Hotel Lobby Bar, 5 Madison Avenue, (212) 413-4200
The Lobby Bar serves crafted cocktails and light bites amid tasteful design. Grab their craft LGBTQ cocktail made with Lillet Rose (L), Green Chartreuse (G), Blueberry Syrup (B), Tequila (T), Quina Infusion (Q). Available through June 30. A portion of the proceeds from each cocktail will be donated to the The Lesbian, Gay, Bisexual & Transgender Community Center in NYC
Rizzoli Bookstore, 1133 Broadway, (212) 759-2424
Curated a month-long Pride window featuring LGBTQ+ authors.
Scampi, 30 West 18th Street, (212) 888-2171
Featuring cocktail called “Stonewall Inn” with Rum, Curaçao, muddled lemon & blackberries, garnished with raspberry.

Shake Shack, 23rd Street and Madison Avenue, (212) 889-6600
Offering the Pride Shake and dontating 5% of sales to the Trevor Project.


Fotografiska, 281 Park Ave South, (212) 433-3686, Get Tickets Here
Hosting book talk of Loving with authors Hugh Nini and Neal Treadwell - A Photographic History of Men in Love 1850’s-1950’s. Buy tickets for event here. Afterwards check out current exhibitions: Skin Contact by Naima Green, The Darkroom by Tom of Finland, ONXY by Andrienne Raquel, Your Gaze Belongs to Me by Pixy Liao, and more!

John Doe Craft Bar & Kitchen, 253 5th Avenue, (646) 882-4007
Stop by for Drag Brunch every Sunday, 12 pm - 3 pm.

Museum of Sex, 233 Fifth Avenue, (212) 689-6337, Get Tickets Here
Discover the evolution of sexuality at this museum and check out their lobby gift shop featuring a dedicated Pride station. 

SPiN Ping Pong Lounge New York, 48 East 23rd Street, (212) 982-8802, Book a Table
Celebrate Pride with playing ping pong. Reserve one of SPiN's 19 tables, enjoy a couple of games, and try their food and drink menu.

Y7 Studio, 25 West 23rd Street
The studio is donating proceeds from all live flows and supporting a different organization each week.
Thumbnail Image Credit: Rizzoli Bookstore
Header Image Credit: by Chloe
Slider Image Credit: maman
Jun 7, 2021

Father's Day Guide: Offers at Flatiron Shops & Restaurant

With Father's Day around the corner, make the most of Dad's special day by shopping for gifts and enjoying a special meal in the neighborhood. We've put together a list of local options to treat dad, dads-to-be, grandfathers, and other special figures in your life.

Celebratory Meals & Treats

Bourke Street Bakery, 15 East 28th Street
Pick up some freshly-baked treats from the popular Australian bakery including savor bread for Dad: a Bacon, Sage & Confit Garlic Sourdough. Order directly here or via Goldbelly. A selection of muffins, breads, croissants, cookies, and cakes are also available.

Cote Korean Steakhouse, 16 West 22nd Street, (212) 401-7986
Take your dad out to dinner at the popular Korean steakhouse. Make reservations here. Gift your dad a Father's Day "Ready to Grill" Feast for 4-6 featuring USDA Prime Niman Ranch burger sets and marinated galbi. Order here

Eataly, 200 5th Avenue, (212) 229-2560
Shop Eataly's Father's Day gifts. Options include gift baskets, fresh meats, and wine, Beard Care Kits, herbs, grilling salts, and fresh pastas make for a great gift. 

Leonelli Bakery & Leonelli Taberna Restaurant,  7 East 27th Street, (212) 993-1568
Celebrate the holiday with Leonelli! Pick up coffee and baked goods at the bakery and you can book brunch for Sunday here. Take advantage of Leonelli's Italian BBQ Father’s Day Meal Kit! Pick up at our Bakery on June 18th, 19th, and 20th, or have it sent straight to your door with $25 flat rate overnight ground shipping available to MA, CT, NY, NJ, and PA.⁠ Pre-order by emailing reservations@leonellirestaurants.com by June 16th. The Bone-In Ribeye kit can feed 2-4 ppl. 

maman,  22 West 25th Street, (646) 476-7660
Shop Father's Day gifts with maman's signature cookie gift boxes and a limited edition "pour papa" Father's Day Gift box featuring Parlor Coffee roasted beans and a baseball hat.

Taïm, 64 West 22nd Street, (212) 966-7364
Send your father figure delicious cauliflower shawarma, imposiible kebabs, and more using the Code: LOVEDAD20 and you will get $20 off your first order with Goldbelly.

Obicà Mozzarella Bar, 928 Broadway, (212) 777-2754
Treat your dad to their new summer menu featuring Italian specialties for brunch, lunch, and dinner. Book here

Seven Grams Caffe, 76 Madison Avenue, (212) 779-0777
Send dad a cookie gift box! Your choice of classic chocolate chip cookies. plush gluten-free and vegan cookie options. Coffee add-ons for a deluxe gift box are also available. 

Patisserie Chanson,  20 West 23rd Street, (929) 423-8880
Gift dad an assortment of gourmet fresh-baked pastries, danishes, and breads from this impressive French café. 

Yakiniku Futago, 37 West 17th Street,  (212) 620-0225
Treat your dad to Yakiniku Futago's for a special Father's Day Special with with a complimentary sparkling wine for toast.

Zucker's Bagels and Smoked Fish, 40 E 23rd Street, (212) 228-5100
Send dad a Father's Day Bagel Brunch for 6 including bagels, Black and White cookies, and a campfire mug.

Special Gifts

Destination XL (DXL) Men's Apparel, 703 6th Avenue, (212) 242-3189
An all-inclusive one-stop shop for apparel and shoes for 'Big and Tall' men with Father's Day specials and check out their Father's Day gift guide.

The Home Depot, 40 W 23rd St, (212) 929-9571
Browse Home Depot’s tools, gift cards, and more for all of Dad's home improvement projects. 

Johnston & Murphy, 200 5th Avenue, (212) 242-1636
Help Dad look his best with Johnston & Murphy's Father's Day Gift Ideas complete with stylish apparel, accessories, and shoe

Thursday Boot Company, 48 West 21st Street 2nd floor, (917) 261-6911
Shop high-quality boots and sneakers and leather accessories for Dad.

MoMath - The National Museum of Mathematics, 11 East 26th Street, (212) 542-0566
The mathematics museum's shop carries an array of products that make for great gifts such as cufflinks, MoMath clothing, puzzles, and home items.

Premier Indoor Golf,  1 East 28th Street 3rd floor, (646) 657-0174
Make reservations to practice and play with your dad.

Rizzoli Bookstore, 1133 Broadway, (212) 759-2424
Browse through staff book picks and new arrivals for dad's next favorite read. Journals, puzzles and art sets also available. 

Silver Mirror Facial Bar, 20 W 22nd St, (212) 702-8742
Dad deserves some pampering too. Gift him a facial service from Silver Mirror, such as their "Just For Men" facial tailored to help skin congestion, shaving irritation, dehydration, dryness.

Todd Snyder, 25 East 26th Street, (917) 242-3482
Head over to Todd Snyder to shop apparel, watches, wallets, and other timeless menswear classics with New York sensibility. Browse bestsellers

WTHN, 20 West 22nd Street, (646) 558-9846
Give the special man in your life the gift of self-care this Father's Day. For preventative or healing measures for Dad, pick up a gift card ranging from $50 to $150 for acupuncture sessions, herb remedies, sound meditations, and more.

Header Photo Credit: Zucker's Bagels and Smoked Fish
Thumbnail Photo Credit: Maman

Jun 4, 2021

Flatiron Fitness Series is BACK

Join us for eight weeks of outdoor, in-person fitness classes! 

Work out with us on rooftop hotel terraces Tuesday mornings at 8 am and Flatiron's signature “Wellness Wednesday” evening classes in the Public Plazas at 6 pm.


>> For Program Information & Full Class Schedule, Click Here. <<

Jun 2, 2021

May News Roundup

May news highlights include business openings on the horizon and construction projects making progress. Stay in the know with the latest Flatiron News.

Restaurants & Bars

District Businesses

Real Estate

  • The NoMad Hotel entered foreclosure this month and will be on the market soon (via The Real Deal).
  • The Flatiron Building undergoes continue its total interior renovation as most of the building remains tenant-free (via Bloomberg).
  • SL Green Realty sold their Midtown South Office located 635-641 Sixth Avenue for $325 million (via GlobeSt.com)
  • Timothy Outlon, a British furniture brand, plans to open its flagship store at 901 Broadway. 
  • The company signed a10 year lease (via Crain's New York).
  • Boston Properties is buying the leasehold interest in 360 Park Avenue South building for $300 million (via Commercial Observer).
  • Amir Loloi, the owner of the rug manufacturer Loloi Rugs, bought 260 Fifth Avenue, a 12-story office building for $52.5 million (via Commerical Observer).

Around the Neighborhood

  • Carnegie Hall announced their lineup for the summer 2021 season of Carnegie Hall Citywide. The series includes free concerts throughout the five boroughs including with Madison Square Park Conservancy (via Broadway World).
  • Augustus Saint-Gaudens’ Farragut Monument in Madison Square Park was listed as one of Wall Street Journal's top five landmarks to visit (via Wall Street Journal).
  • The National Museum of Mathematics hosts afternoon plaza events as their location remains closed due to the COVID-19 restrictions (via Time Out New York).
  • Maya Lin's Ghost Forest and its message to draw attention to the impacts of climate change were mentioned in "Odd, eerie and haunting’: behind Maya Lin’s Manhattan ghost forest" (via The Guardian)
  • Theodore Roosevelt's original home in the Flatiron District joined the National Register of Historic Places and is a museum (via Gwinnett Daily Post).
  • Blessed Unrest theater company presented Touch, a movement piece, as part of the Open Culture program on 26th Street by Madison Square Park (via The Reviews Hub).

Header Photo Credit: The Review Hub
Thumbnail Photo Credit: Shack Shack
Main Page Photo Credit: Madison Square Park

May 10, 2021

Summer Bucket List: Things to do in Flatiron & NoMad

As warm weather sets in and the city further reopens, explore "must-do" activities in Flatiron and NoMad. Add experiences around the neighborhood to your NYC summer bucket list including museums, interactive dining, a little friendly competition, live music, and craft workshops.

Entertaining and Interactive Experiences

Arlo NoMad Hotel's Rooftop Fitness, 11 East 31st Street
Participate in Arlo's Well+Fit rooftop fitness series and enjoy a morning workout class on the roof of the hotel! Reserve a spot with Flatiron-based LL Studio for rooftop yoga via Mind+Body here. Other studio partners

Chelsea Flea Market, 29 West 25th Street, btwn Fifth & Sixth Avenue
A treasure trove of one-of-a-kind finds, shop the Chelsea Flea Market every Saturday and Sunday, from 8 am to 5 pm, rain or shine! Browse art, jewelry, antiques, and unique vintage goods.

The FRIENDS™ Experience, 130 East 23rd Street, Get Tickets Here
Visit the two-floor immersive space and explore the world of everyone's favorite show, FRIENDS™. After you check out all 18 rooms, stop by the Central Perk cafe for themed treats and coffee and grab a souvenir at their store. Plan a one-of-a-kind staycation - you and a friend can sleepover and have the whole place to yourselves for a night. 

Gramercy Theatre, 127 East 23rd Street, (212) 614-6932, Concert Line-up
Concerts are something we've all missed and longed for the past year. Check out upcoming music performances for this summer at Gramercy Theatre. 

Il Fiorista, 17 West 26th Street, (646) 490-8240, Florist Classes
The flower and herb-focused restaurant doubles as a floral education center as well. Workshops are regularly offered at the space. Past classes included designing arrangements and learning how to make floral cocktails. Upcoming floral workshops can be found here.

Madison Square Park, 11 Madison Avenue 
Beautifully maintained by the Madison Square Park Conservancy, take a stroll around the park, grab a burger at the original Shake Shack, and view the park's current art exhibit Ghost Forest by Maya Lin

Premier Indoor Golf, 1 East 28th Street 3rd floor, (646) 657-0174, Make a Reservation
Whether you're a pro, a newbie, or looking for a fun experience, play, practice, and improve your game with Premier Indoor Golf. As you practice and play, you'll have access to comprehensive data metrics for every shot and your choice of courses from around the world. 

Society Billiards + Bar, 10 East 21st Street, (212) 420-1000, Make a Reservation
Spend an evening playing a round of pool at this underground pool hall any day of the week. Grab cocktails and bites while you're at.

SPiN Ping Pong Lounge New York, 48 East 23rd Street, (212) 982-8802, Book a Table
Challenge a date, loved one, or small group of friends to a ping pong competition. Reserve one of SPiN's 19 tables, enjoy a couple of games, and try their food and drink menu.

Thyme Bar, 20 West 23rd Street, (646) 828 8707, Get Tickets Here
Treat yourself to the ultimate cocktail dining experience... picture cocktails and dishes that are so exquisite you can't help but reach for your phone each course to grab a picture. Tickets to reserve a table are recommended.

Explore Museums & Galleries

The Center for Book Arts, 28 West 27th Street, (212) 481-0295, Admission is Free
Showcasing the art of books, check out CFBA's current exibitions:  Interspecies Futures curated by Oscar Salguero, Veiled Taxonomies by Betsy Stirratt, and Lights, Tunnels, Passages, & Shadows by Maureen Catbagan. Check out the Center for Book Arts’ Education Program's weekly classes and workshops.

Fotografiska, 281 Park Ave South, (212) 433-3686, Get Tickets Here
Explore the world-renowned photography museum! Walk around their gift shop and view current exhibitions: ONXY by Andrienne Raquel, Your Gaze Belongs to Me by Pixy Liao, and more! Check out upcoming events and programmings like Midweek Mindfulness and film screening of Hassan Hajjaj's A Day In The Life of Karima: A Henna Girl.

Museum of Sex, 233 Fifth Avenue, (212) 689-6337, Get Tickets Here
Discover the evolution of sexuality at this museum and check out their lobby gift shop. View current exhibitions: Cam LifeCabinet of Curiosities: Selections from Secret Collections, and BAD: Betty A. Dodson & the Liberation of Masturbation, A Tribute

Pen and Brush, 29 East 22nd Street, (212) 475-3669, Admission is Free
The 125-year-old not-for-profit showcases the work of female artists and writers with the ultimate goal of effecting change within the marketplace. The gallery is open Tuesday through Friday, 11 am to 5 pm. Evening Hours and Saturdays are available by appointment - contact elizabirdie@penandbrush.org.

Poster House, 119 West 23rd Street, (917) 722-2439, Get Tickets Here
Celebrating the art of the poster, stop by to see current exhibitions: Vera List & The Posters Of Lincoln CenterJulius Klinger: Posters for a Modern Age, and Freak Power. Browse their gift shop and enjoy their in-house coffee shop! 

Thumbnail, Header, & Slider Image Credit: The Thyme Bar, Dining & Cocktail Experience via Worth Magazine

May 5, 2021

April News Roundup

April news highlights include business openings on the horizon and construction projects making progress. Stay in the know with the latest Flatiron News.

Restaurants & Bars

  • Sona, The Sentry, Dippin' Dots, and Seeyamañana were featured in "A Running List of New Restaurants That Opened in New York City, April 2021" (via Eater NY). 
  • Eleven Madison Park will reopen their dining room next month with a plant-based menu and is deploying a food truck called Eleven Madison Truck. Daniel Humm, chef and owner, partnered with Rethink Food NYC, a non-proft, to feed underserved food communities and feed frontline works with the food truck (via Bloomberg).
  • Cote and Scarpetta gave commentary on how the pandemic changed the restaurant scene in "Restaurants Confront a New Pandemic Problem: Customers Who Don’t Want to Leave “People used to be busy. Now they like to hang out” (via Grub Street).
  • At the upcoming Ritz-Carlton hotel located at 1185 Broadway, Zaytinya, a Mediterranean restaurant, is scheduled to open with the hotel this fall followed by the opening of Bazaar (via New York Times).
  • Planta Queen, an Asian-inspired restaurant, expands with a location coming to 15 West 27th Street (via Miami New Times). 
  • Seeyamañana, a new plant-based Mexican restaurant from the owers of Patent Pending, opens at 49 West 27th Street (via Eater New York).
  • SERRA by Birreria located on the rooftop of Eataly opened with their new theme for the spring with an Italian greenhouse-inspired concept (via 6sqft).
  • AweSum DimSum is featured in the "17 Restaurants Where New Yorkers Can Make Up for Lost Time" (via The New York Times).
  • Sona and its new menu of reimagined Indian classic dishes received a notable shoutout with its  Masala-Stuffed Chicken Wings cited as a standout (via Eater NY).
  • Mark's Off Madison's M.O.M Home Service takeout and delivery option was named one of "13 Restaurants Perfect for Mother's Day Brunch." (via Eater NY)
  • Hill Country's menu of Central Texas barbecue landed a spot on "New York City's Essential Barbecue Restaurants" list (via Eater NY).
  • ilili, a Lebanese cuisine restaurant, was named one of "24 NYC restaurants to enjoy Mother's Day brunch" at (via 6sqft). 

District Businesses

  • Project Gaia by Maison De Papillon opened a multi-brand concept store featuring artists and purpose-driven brands (via Retail Touch Points).
  • The health and fitness club Life Time is set to open an additional location in the Flatiron District (via Fortune).
  • Avanade, a technology consulting firm, launches a pilot program to bring in employees based on their own schedules. “It’s completely integrated. It’s about creating more sustained patterns that suit you — work hours that suit your needs best," said Caroline Fanning, chief people officer at the company (via New York Post). 
  • Tend, a dental studio located on 29 East 21st Street, will expand with additional New York City locations (via New York Business Journal). 
  • Harry Potter New York's flagship store is set to open June 3rd at 935 Broadway (via Entertainment Weekly). 
  • Todd Snyder partners with Atlier & Repairs for an exclusive collection of upcycled vintage pieces in celebration of Earth Day. The clothing featuring quilting and Japanese-inspired embroidery can be found at Todd Snyder (via Women's Wear Daily).

Real Estate

  • The Fifth Avenue Hotel, a 24-story tower designed by Perkins Eastman, PBDW Architects, and Martin Brudnizki Design Studio, is currently under-going facade work. The hotel is located at 250 Fifth Avenue (via YIMBY NY).
  • 7-9 East 30th Street, a 227-foot-tall residential building with ground-level retail space continues work on its facade (via YIMBY NY).
  • Julie Chartoff and Irene Glezos, residents of the Gilsey House Building, renovated the original interior of the apartment with architects Max Worrell and Jejon Yeung (via Curbed).
  • Arch Companies, a real estate company, relocates offices from 524 Broadway SoHo to 15 West 27th Street NoMad. The company leased the space from Kaufman Organization (via Commercial Observer).
  • General Assembly, the tech-focused continuing education organization, renews its lease for the next 10 years at 915 Broadway, an ABS Partners Real Estate building (via The Real Deal).
  • Tribeca Investment Group, PGIM Real Estate, and Meadow Partners plan for a $350 million redevelopment of 295 Fifth Avenue, The Textile Building. The companies hired Studios Architecture to renovate the 700,000 s/f office space to be safe for employees to come back into the workplace and respect the history and uniqueness of the building (via Real Estate Weekly).
  • Rimadesio, an Italian furniture designer, opens up a 6,200 s/f flagship store lease at 102 Madison Avenue (via Real Estate Weekly).
  • Rockrose Developmenet purchased a 218,000-square-foot office building at 11 East 26th Street (via The Real Deal). 

Around the Neighborhood

  • Madison Square Park listed as one of Gotham's favorite picnic locations (via Gotham).
  • Designer and architect Maya Lin's "Ghost Forest" is fully installed at Madison Square Park and highlights the effects of climate change (via Gothamist).
  • As part of the NYC Open Culture Program, Blessed Unrest presented a movement-based performance called TOUCH from May 1st - 9th at East 26th Street between 5th Avenue and Madison Avenue (via Broadway World).
  • Vineyard Theater presented The Busking Project with Tony Award-winning actor Bill Irwin. The 15-minute outdoor live performance happened at Astor Place and Madison Square Park during April 22 - 30 and May 2 (via Broadway World).
  • WATG design firm creates "Green Block" GIFS of places around the world like the Flatiron District of Broadway and 5th Avenue (via Core 77).
  • Department of Transportation comes out with their Broadway Vision for Midtown areas like the Flatiron District, Garment District, and near Times Square. "Slow Streets" reduce the speed of traffic and give more space to pedestrians and bikers (via Patch).


Header Photo Credit: Eleven Madison, Food Truck
Thumbnail Photo Credit: Serra by Birreria at Eataly



2021 Archive

Q3 2021 Pedestrian Activity Report (July - September)

New Neighbor: CBD Kratom

The Hero Art Project Exhibit

September News Roundup

Fall Eats & Treats Roundup

Flatiron/23rd Street Partnership and NYC DOT to Unveil New ‘NoMad Piazza Pop Up'

New Neighbor: The Sentry Flatiron

New Neighbor: Joe & The Juice

Where to Grab Lunch

New Neighbor: Bar Benno

New Neighbor: Hawksmoor

August News Roundup

New Neighbor: NuLeaf

New Neighbor: Bambū

'Key to NYC' Requirements

Dessert Spots in the Flatiron District

Flatiron Fitness Series 2021 Recap

New Neighbor: MS. KIM'S Lounge & Private Karaoke

July News Roundup

New York City Council Approves Expansion of Flatiron/23rd Street Partnership BID’s Boundaries, Nearly Doubling District’s Size

New Neighbor: Dominique Ansel Workshop

Q2 2021 Flatiron Market Report

Warm Welcome Back to Junoon

New Neighbor: PLANTA Queen

New Neighbor: MEET on Madison

Q2 2021 Flatiron Pedestrian Report

Celebrating Fourth of July Guide 2021

June News Roundup

Happy Hours in the Flatiron District

Celebrating & Honoring Juneteeth

Celebrating Pride Month Guide 2021

Father's Day Guide: Offers at Flatiron Shops & Restaurant

Flatiron Fitness Series is BACK

May News Roundup

New Neighbor: Harry Potter New York

New Neighbor: Foreigner Coffee by East of Normal

Summer Bucket List: Things to do in Flatiron & NoMad

April News Roundup

'Brave of Heart Fund' for Families of Healthcare Heroes

New Neighbor: Project Gaia

The Partnership Releases The Flatiron & NoMad Real Estate Snapshot Newsletter, Q1 2021

Takeout Flatiron Recap: $35,715.68 Spent With Food & Bev Establishments

New Neighbor: Krispy Kreme

Mother's Day Guide: Offers at Flatiron Shops & Restaurant

Q1 2021 Flatiron Market Report

New Neighbor: Dippin’ Dots and Doc Popcorn

New Neighbor: Nuts Factory

March News Roundup

Support Asian-Owned Businesses in Flatiron

Easter & Passover Offerings in Flatiron

New Neighbor: The FRIENDS™ Experience

Support Women-Owned Businesses in Flatiron

February News Roundup

'Gifts for the Greater Good' Goes a Little Further

Hot Chocolate Roundup

Black Owned Businesses to Support

Order Takeout to Win Dinner for a Year!

January News Roundup

Celebrate Valentine's Day with Local Shops, Restaurants, and Hotels

NY State Partnering with Ritual ONE Online Ordering Platform

New Neighbor: Mista Oh, Korean BBQ & Comfort Food

2021 Flatiron & NoMad Business Survey

New Neighbor: Mark's Off Madison, Restaurant & Bagel Bakery

New Neighbor: Life Time Fitness Club

Gifts for the Greater Good: Program Recap & THANK YOU!

December News Roundup

Flatiron Fitness Offerings