Jun 10, 2016

Press Release: Flatiron/23rd Street Partnership Unveils Video to Celebrate a Decade of Transformation, Partnerships, and Success

The Flatiron/23rd Street Partnership Business Improvement District (BID) is celebrating its 10th anniversary by unveiling a video illustrating the significant transformation of the neighborhood over the last decade.

The video – which was first shown at the BID’s Annual Meeting this Tuesday - focuses on the amazing neighborhood of today and all that it has to offer. 

“The neighborhood of today is a model of progress and growth, a desirable mixed use community, brimming with commercial activity, residents, visitors from around the world, cultural amenities, and promise,” Jennifer Brown, the BID’s Executive Director since its inception, said at the Annual Meeting before showing the video.

The video illustrates the diversity of the neighborhood, showcasing the dynamic dining, commercial, and cultural options, the appeal as a world-class destination to visitors from across the globe, and the growth of the residential and technology, advertising, media and information sectors.

Download the press release here.

 

Jun 9, 2016

Press Release: Flatiron/23rd Street Partnership Celebrates 10 Years of Partnerships at Annual Meeting on June 7th

The Flatiron/23rd Street Partnership Business Improvement District (BID) celebrated a decade of partnerships, progress and promise at its 10th Annual Meeting on Tuesday June 7th.

At the event, held at the Grey Group overlooking the BID’s twin Public Plazas that anchor many of its activities, close to 200 people – from small business owners to major property owners to residents - gathered to applaud the considerable changes that have transformed the neighborhood since 2006.

“The neighborhood of today is a model of progress and growth, a desirable mixed use community, brimming with commercial activity, residents, visitors from around the world, cultural amenities, and promise,” said Jennifer Brown, the BID’s Executive Director since its inception.

“This is the result of years of hard work, and many, many individuals,” she said, reflecting on the origins of the BID’s creation. “Our mission, in many ways, was simple: to provide a clean, safe and welcoming environment for those who work in, live in and visit the district, to beatify it, and to market and promote the diverse business and cultural attractions of the area.”

Since those early days, the BID has led a transformation of the neighborhood into a hub of technology, advertising, media and information, and a destination with world-class dining, robust retail options, appealing cultural venues, and vibrant residential life.

Download the full press release here

View photos here

Image of 2016 Annual Meeting via Angelito Jusay Photography.

Dec 1, 2015

Flatiron Partnership to Launch Annual “23 Days of Flatiron Cheer” Season with Food Drive on Giving Tuesday

The Flatiron/23rd Street Partnership Business Improvement District (BID) launched the fourth annual “23 Days of Flatiron Cheer” season on Tuesday, December 1st - known as Giving Tuesday – with a 23-day-long food drive to support the Food Bank For New York City.

With so many New Yorkers experiencing hunger and hardship, the BID is holding the food drive throughout December to benefit the city’s major hunger relief organization. 

“As the Food Bank For New York City just reported, 90% of food pantries and soup kitchens surveyed noted an increase in the number of visitors in September 2015 compared with two years ago, and nearly half reported they had run out of food or particular types of food needed to make adequate meals or pantry bags,” Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership. “It’s more important than ever to step up to help New Yorkers who are struggling to put food on the table this time of year.”

The BID is collecting non-perishable foods such as canned fruit, canned vegetables, peanut butter, macaroni and cheese, and hot and cold cereal at the North Flatiron Public Plaza during seven “Live on the Plaza” events throughout the month. 

Donations also will be accepted online - which doubles, or even triples, the amount a dollar can provide at the grocery store. You can make a contribution at: http://bit.ly/1X3ttt1.

Already, a number of neighborhood businesses have signed up as partners and will be hosting food drives in their spaces. Among the participants to date are: Carnegie Fabrics, General Assembly, NYC Seminar and Conference Center, qLabs/Quotidian Ventures, Regus, Rise New York, Select Office Suites, The Yard, WeWork, and Yelp. Local Flatiron businesses interested in hosting a drive may contact the Flatiron BID for more information at info@flatironbid.org.

Additionally, Contributing Sponsor Macmillan will donate $5,000 worth of books to First Book, a nonprofit organization connecting book publishers and community organizations to provide access to new books for children in need. The books from Macmillan’s donation will be distributed to children within the five boroughs.

Now in its fourth year, “23 Days of Flatiron Cheer” runs from December 1st to the 23rd and features free, holiday-themed events showcasing the intersection of shopping, dining, and culture in the neighborhood. The event is made possible with generous support from Presenting Sponsors Tiffany & Co. and Meringoff Properties, and Contributing Sponsors Grey Group and Macmillan.

Download the full press release here.

Nov 19, 2015

Flatiron Partnership and Van Alen Institute Unveil Winner of Flatiron Public Plaza Holiday Design Competition

On Wednesday, November 18th, the Flatiron/23rd Street Partnership Business Improvement District (BID) and Van Alen Institute unveiled SOFTlab’s Nova, the winner of the Flatiron Public Plaza Holiday Design Competition that serves as the centerpiece of the Partnership’s annual holiday programming and a highly visible landmark in this thriving neighborhood of New York. The second annual competition of its kind, the initiative called for proposals from New York design firms for a temporary installation for the holidays at the heart of the Flatiron District.

The crystalline Nova installation compels passersby to enter the structure and gaze onto Flatiron’s iconic landmarks, framed by apertures in the installation’s exterior. The placement of scopes, or viewing cones, is arranged to represent a centralized proverbial North Star for the Flatiron District, with each scope pointing to a distinct landmark. In effect, Nova acts as an observatory for the “constellation” of iconic sites: the Flatiron Building, Met Life Tower clock tower, Empire State Building, and surrounding landmarks. LEDs within Nova react to sound and create a pulsating light effect when activated.

“Using a mix of optical materials, our design creates a human scale kaleidoscope, remixing the surrounding iconic buildings with color, light, and the reflections of pedestrians,” said Michael Szivos, Founder and Principal at SOFTlab. “Although our design reads as an iconic and festive figure from above, the experience at the pedestrian level is very different. The exterior gives way to a crystal-like, mirror-surfaced interior that looks different from all sides.”

SOFTlab’s installation opened to the public on Wednesday, November 18th—on the North Flatiron Public Plaza at Broadway, Fifth Avenue and 23rd Street—and will remain on view through the holidays as part of the Partnership’s annual “23 Days of Flatiron Cheer” programming. The installation is permitted through NYC DOT Art.

Nova was selected from a closed call competition held by the Flatiron/23rd Street Partnership and Van Alen Institute, an organizer of design competitions for over 120 years. Five design and architecture firms were invited to submit proposals for this year’s installation. The invited firms were Bureau V, Method Design, Sage and Coombe, SOFTlab, and Studio KCA. A jury with expertise across the worlds of design and public art reviewed the proposals, including representatives from the BID’s Board of Directors, as well as Van Alen Institute’s Board of Trustees.

"The annual holiday installation is now a tradition in the district that is enjoyed by visitors and locals alike.  It provides a festive and magical experience on the Public Plaza during the holiday season,” said Flatiron Partnership Executive Director Jennifer Brown.  “We are particularly proud that this year’s installation is a true local effort – not only in our partnership with Van Alen Institute, but also in the selection of a neighborhood design firm, SOFTlab.”

“This project is a fantastic opportunity to engage with a local site and designer,” said David van der Leer, Executive Director of Van Alen Institute. “SOFTlab’s Nova offers a playful and unusual perspective of the landmarks and street life surrounding the plaza that is a visually stimulating and interactive outdoor experience for the holiday season.”

“DOT Art is excited to be partnering with the Flatiron/23rd Street Partnership for this second holiday season. The installation illustrates how interactive public art can change the perception of an environment thereby allowing people to experience it in a new way. We count on organizations like the Partnership to commission these exciting installations making NYC streets ever more inviting,” said DOT Assistant Commissioner of Design + Art + Wayfinding Wendy Feuer.

“Design is always about creating magical experiences, and we’re excited to see 3M materials inspire SOFTlab to connect imagination with space and community for this year’s winning Flatiron installation,” said Eric Quint, Chief Design Officer at 3M. “Collaborative creativity is what sparks ongoing new possibilities in our world of design; the Nova project demonstrates this, transforming 3M optical materials for light management into a new context of art and architecture in the heart of the Flatiron District.”

Sponsored by the Flatiron/23rd Street Partnership, Nova and the accompanying programming “23 Days of Flatiron Cheer” is also made possible with generous support from Presenting Sponsors Tiffany & Co. and Meringoff Properties, Contributing Sponsors Grey Group and Macmillan.

To download the full press release, click here.

To download high resolution images of Nova, click here.

Images copyright 3M

Nov 19, 2015

Flatiron Partnership Launches Fourth Annual “23 Days of Flatiron Cheer” Season, Unveils Dynamic Holiday Installation Nova

The Flatiron/23rd Street Partnership Business Improvement District unveiled its fourth annual “23 Days of Flatiron Cheer” season, complete with a neighborhood-wide scavenger hunt, performances, contests, hot beverage giveaways, “Holiday Happys” happy hours and much more. The centerpiece of the festivities is a dynamic, interactive installation – Nova – set on the North Public Plaza in the shadow of the famed Flatiron building.

“23 Days of Flatiron Cheer,” which runs from December 1st to the 23rd, features free, holiday-themed events showcasing the intersection of shopping, dining, and culture in the neighborhood.

A kickoff event – held on Wednesday, November 18 - featured a performance from The Jazz Gallery, small bites from ilili BOX, hot chocolate sampling from Shake Shack, and a chance for attendees to spin to win on the popular Flatiron prize wheel filled with gifts from local businesses.

“Brighten your holidays with a visit to Flatiron this season,” said Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership. “The Flatiron Plazas and the entire neighborhood will be brimming with activity this season, with an inspirational star-shaped installation and many fun-filled activities for our office workers, residents, and visitors.”

Anchoring “23 Days” this year is Nova by SOFTlab, which was selected through the annual Flatiron Plaza Holiday Design Competition in partnership with Van Alen Institute and NYC DOT Art, in which a curated list of designers and architects proposed concepts for the holiday season.

Situated at the intersection of 23rd Street, Broadway and Fifth Avenue, the crystalline Nova compels passersby to enter the structure and gaze onto surrounding landmarks, framed by apertures in the installation’s exterior. Its placement of scopes, or viewing cones, is arranged to represent a centralized proverbial North Star for the Flatiron District, with each scope pointing to a distinct landmark. In effect, Nova acts as an observatory for the “constellation” of iconic sites in and around the neighborhood. LEDs within Nova react to sound and create a pulsating light effect when activated.

“Using a mix of optical materials, our design creates a human scale kaleidoscope, remixing the surrounding iconic buildings with color, light, and the reflections of pedestrians,” said Michael Szivos, Founder and Principal at SOFTlab. “Although our design reads as an iconic and festive figure from above, the experience at the pedestrian level is very different. The exterior gives way to a crystal-like, mirror-surfaced interior that looks different from all sides.”

Download the full press release here.

Oct 28, 2015

Flatiron Partnership and Van Alen Institute Announce Winner of Flatiron Public Plaza Holiday Design Competition

Winning Installation for 2015 Holiday Season to be Unveiled on Wednesday, November 18th

The Flatiron/23rd Street Partnership Business Improvement District (BID) and Van Alen Institute today announced SOFTlab as the winner of the Flatiron Public Plaza Holiday Design Competition, the second annual competition of its kind, which called for proposals from New York design firms for a temporary installation at the heart of the Flatiron District. SOFTlab’s winning proposal, Nova, will be the centerpiece of the Partnership’s annual holiday programming and a highly visible landmark in this thriving neighborhood of New York.

SOFTlab’s installation opens to the public on Wednesday, November 18th—on the North Flatiron Public Plaza at Broadway, Fifth Avenue and 23rd Street—and will remain on view through the holidays as part of the Partnership’s annual “23 Days of Flatiron Cheer” programming. When complete, the crystalline Nova installation will compel passersby to enter the structure and gaze onto Flatiron’s iconic landmarks, framed by apertures in the installation’s exterior.

The closed call competition began in July 2015, when the Flatiron 23rd Street Partnership and Van Alen Institute—an organizer of design competitions for over 120 years—invited five design and architecture firms to submit proposals for this year’s installation. The invited firms were Bureau V, Method Design, Sage and Coombe, SOFTlab, and Studio KCA. A jury with expertise across the worlds of design and public art, including representatives from the Partnership as well as Van Alen Institute’s Board of Trustees reviewed the proposals.

"The annual holiday installation is now a tradition in the district that is enjoyed by visitors and locals alike.  It provides a festive and magical experience on the Public Plaza during the holiday season, said Flatiron Partnership Executive Director Jennifer Brown.  “We are particularly proud that this year’s installation is a true local effort – not only in our partnership with Van Alen Institute, but also in the selection of a neighborhood design firm, SOFTlab,”

“This project is a fantastic opportunity to engage with a local site and designer,” said David van der Leer, Executive Director of Van Alen Institute. “SOFTlab’s Nova offers a playful and unusual perspective of the landmarks and street life surrounding the plaza that will be a visually stimulating and interactive outdoor experience for the holiday season.”

In Nova, the placement of scopes, or viewing cones, is arranged to represent a centralized proverbial North Star for the Flatiron District, with each scope pointing to a distinct landmark. In effect, Nova acts as an observatory for the “constellation” of iconic sites in the neighborhood: the Flatiron Building, Met Life Tower clock tower, Empire State Building, and surrounding landmarks.

“Using a mix of optical materials, our design creates a human scale kaleidoscope, remixing the surrounding iconic buildings with color, light, and the reflections of pedestrians,” said Michael Szivos, Founder and Principal at SOFTlab. “Although our design reads as an iconic and festive figure from above, the experience at the pedestrian level is very different. The exterior gives way to a crystal-like, mirror-surfaced interior that looks different from all sides.”

“Design is always about creating magical experiences, and we’re excited to see 3M materials inspire SOFTlab to connect imagination with space and community for this year’s winning Flatiron installation,” said Eric Quint, Chief Design Officer at 3M. “Collaborative creativity is what sparks ongoing new possibilities in our world of design; the Nova project demonstrates this, transforming 3M optical materials for safety and light management into a new context of art and architecture in the heart of the Flatiron District.”

Sponsored by the Flatiron/23rd Street Partnership, Nova and the accompanying programming “23 Days of Flatiron Cheer” is also made possible with generous support from Presenting Sponsors Tiffany & Co. and Meringoff Properties, Contributing Sponsors Grey Group and Macmillan.

To see all of the five submitted proposals and to download the full press release, click here.

Jun 12, 2015

Press Release: NYC & Company CEO Fred Dixon Keynotes Flatiron Partnership’s Annual Meeting

The Flatiron/23rd Street Partnership Business Improvement District held its 9th Annual Meeting on Thursday, June 11th, featuring a keynote address by NYC & Company President and CEO Fred Dixon and an awards ceremony recognizing the support of property owners and businesses pivotal to the creation of the district’s enhanced wireless coverage.

More than 150 people attended the annual meeting, which was held at Grey Group and also featured remarks by Madison Square Park Conservancy Executive Director Keats Myer and Manhattan Borough President Gale A. Brewer.

Download the full press release here.

View photos here.

 

May 13, 2015

Flatiron Partnership Announces Expansion of Free Public WiFi Coverage along 23rd Street, Broadway and Fifth Avenue

The Flatiron/23rd Street Partnership Business Improvement District today announced the completion of a wireless corridor along 23rd Street from Sixth Avenue to Park Avenue South; along Fifth Avenue from 25th Street to 21st Street; along Broadway from 24th Street to 21st Street; and 21st Street between Fifth Avenue and Broadway.

The wireless corridor substantially expands the Flatiron Partnership’s existing WiFi network in its two Public Plazas at Broadway, Fifth Avenue and 23rd Street. The Flatiron Partnership has offered free WiFi in the Flatiron Plazas since 2011.

The Flatiron Partnership has partnered with area property owners and commercial businesses to launch the WiFi corridor, including ABS Partners Real Estate, Adams & Co., Alan Tanksley, Inc., Argo Tea, Flatiron Green Café, ilili BOX, L&L Holding, Marimekko, Newmark Grubb Knight Frank, Pentagram, SL Green, Two Trees Management Co., and Walter & Samuels.

“The wireless corridor is an example of public/private partnership at its best, and further enhances the appeal of Flatiron as a destination in which to shop, dine and explore,” said Jennifer Brown, Executive Director of the Flatiron Partnership. “This amenity is significant to anyone with a smartphone or tablet who works in, lives in, or visits the neighborhood, and illustrates our reputation as a hub of technology and innovation. We’re grateful to the New York City Economic Development Corporation and the property owners and commercial businesses in Flatiron who have made this possible.”

 

The Flatiron Partnership will recognize the contributions of participating property owners and commercial businesses by honoring them at its 9th annual meeting on Thursday, June 11th at 5:00 PM. Visit here to RSVP - 2015flatironbidannualmeeting.eventbrite.com

The New York City Economic Development Corporation (NYCEDC) earmarked funding for the Flatiron Partnership and four other organizations to launch wireless corridors as part of the City’s Wireless Corridor Challenge to expand free WiFi coverage in commercial corridors throughout the city. The Flatiron Partnership, which received funding from NYCEDC and committed additional resources, worked with Sky Packets to implement the network.

In 2014, while the network was still in development, over 175,000 users logged on to the internet using Flatiron’s free WiFi.  Since the beginning of April 2015, over 43,000 users have accessed the network, an average of approximately 3,000 per day. The Partnership anticipates that network usage will continue to rise this summer as more and more people spend time outdoors in the neighborhood.

Download the press release here.

Nov 26, 2014

New York Light by INABA Illuminates Flatiron Plaza

On Tuesday, November 25th, the Flatiron/23rd Street Partnership and Van Alen Institute were joined by Manhattan Borough President Gale A. Brewer and over a hundred attendees to celebrate the lighting of the dynamic LED and mirror-paneled New York Light by INABA. The installation is sited in front of the famed Flatiron Building for the 2014 winter holiday season. New York Light was selected as the winner of the first-ever Flatiron Plaza Holiday Design Competition in September. The evening's festivities also previewed "23 Days of Flatiron Cheer" with hot tea compliments of DAVIDsTEA, a performance from The PIT and the always popular Flatiron prize wheel stocked with premiums from local businesses.

New York Light illuminates the North Public Plaza - at Broadway, Fifth Avenue, and 23rd Street - as a backdrop for events, and gives visitors a special view of the Flatiron building and the Madison Square skyline this season. The design is the result of a collaboration between the Brooklyn-based INABA, bengal.fierro, Tillotson Design Associates, Robert Silman Associates, Walsh Electrical Contracting Inc., DLC, International Lights, Crestron, Bartco Lighting, and Naho Kubota.

Created to echo the plaza’s namesake building, the installation frames the Flatiron Building to its south. At the other end, the steel tube installation faces north along Broadway, opening up to outline a view of the Empire State Building. Reflective panels hang from the artwork so visitors standing inside can see these views bordered by partial reflections of the plaza’s surroundings. At night, twinkling LEDs illuminate the installation to create dramatic vantage points, inviting opportunities for photos with the city in the background.

“The Flatiron Plaza is one of the few places where it’s possible to truly experience the magnificence of Manhattan’s urban plan. And it’s a unique spot in the heart of the city where the sky and skyline can be seen from street level,” said Jeffrey Inaba, Founder of INABA. “The installation is meant to be a place to take in these qualities, as well as to appreciate all of the street activity day and night through its many reflective panels.”

"We’re very interested in the way public art can transform a familiar landscape into a new way for people to experience the city. When we saw the design for this installation, we knew we wanted to be part of it. We were excited by the challenge of devising a fabrication solution that would blend the piece into the environment. The ultimate result is an installation of mirror-polished components that reflect the city in a dazzling kaleidoscope of light and color. It’s a lively addition to the Flatiron District this holiday season and we’re proud to be part of it,” added Tomer Bengal and Carlos Fierro, Partners at bengal.fierro.

“This amazing piece of art celebrates the holidays and New York itself, lighting up the Flatiron North Public Plaza and paying tribute to its views of the city from this special vantage point for the tens of thousands of people who pass through the district each day,” saidFlatiron/23rd Street Partnership Executive Director Jennifer Brown.

“Activating public spaces through design has been at the core of our work for years,” said Van Alen Institute Executive Director David van der Leer. “This elegant yet cool installation will further stimulate interactions between locals and visitors in the increasingly vibrant Flatiron District."

“We are pleased to partner once again with the Flatiron/23rd Street Partnership and a new partner, the Van Alen Institute, to present this spectacular light installation for the holiday season with the Flatiron Plaza,” said Wendy Feuer, Assistant Commissioner, Urban Design, Art & Wayfinding, New York City Department of Transportation. “The artwork not only complements the surrounding architecture, but enlivens the plaza for New Yorkers and visitors at this special time of year.”

In July, seven artists and architecture firms were invited to submit proposals for this year’s installation. Proposals were reviewed by a jury with expertise in design and public art, including representatives from the Flatiron Partnership and Van Alen Institute’s Board of Trustees.

Sponsored by the Flatiron/23rd Street Partnership, “23 Days of Flatiron Cheer” is also made possible with generous support from Presenting Sponsors Tiffany & Co. and Meringoff Properties, Contributing Sponsors Grey Group and Macmillan Children’s Publishing Group.

Photo by Cameron Blaylock. Courtesy of Van Alen Institute.

Download the press release in pdf here.

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2020 Archive

Summer Dining Options in the Flatiron District

Get Picnic Ready in Flatiron

June News Roundup

How to Be a Good Customer in the Times of COVID-19

The 2020 Annual Report: What Happens Next

Phased Reopenings & Outdoor Dining

Father's Day Roundup

Flatiron Community Raises $32,000 to Support Local Restaurants

Free Mask Distribution Program

Remembering Carvel Hidlay “Rusty” Moore

A Letter to Our Community

Black-Owned Businesses in Flatiron and NoMad

Flatiron Foodie: Taïm's S'rug (Yemenite Cilantro Hot Sauce)

Flatiron Plate Now Open

2020 Annual Meeting & Community Reception Postponed

April News Roundup

Flatiron & NoMad Open Streets Initiative

Gov. Cuomo Announces Guidelines for Reopening NY State

Join us to Feed Flatiron's First Responders

Volunteers Needed for NAC's "Story (Any) Time"

Celebrate the 50th Anniversary of Earth Day

Mother's Day Flatiron Gift Guide

Springtime in Flatiron

New York Business Leaders Unveil Economic Relief & Recovery Plan

Flatiron Foodies: Honeybrains' Honey Tahini Toast

March News Roundup

Shop Flatiron Retail Online

Rizzoli Bookstore Staff Picks

Flatiron Businesses Giving Back

Online Classes & Virtual Experiences

COVID-19 - Financial Resources for Businesses & Nonprofits

Flatiron Fundraising Efforts You Can Support

Essential Retailers Open to Support You

Flatiron Foodies: Om Juice Bar's Blue Lagoon Smoothie Bowl

Historic Flatiron District Walking Tours Temporarily Cancelled

Support Local Businesses

Saint Patrick's Day Take Out/Delivery in Flatiron

New Neighbor: Sticky's Finger Joint

Support Women-Owned Businesses in Flatiron

February News Roundup

New Neighbor: Renaissance New York Chelsea

Coronavirus (COVID-19) Resources & Updates

Get to Know: Center for Book Arts

New Neighbor: Verōnika

Where to Staycay in the Flatiron District

Flatiron Sponsorship Opportunities for 2020

Flatiron Valentine's Day Gift Guide

Flatiron Foodies: Il Fiorista's Elysian Fields Lamb Loin

January News Roundup

Valentine's Day Dining Guide in Flatiron

Where to Watch the Big Game

2019 Community Survey Snapshot

23 Days of Flatiron Cheer 2019 Recap

Flatiron News Roundup: Highlights from 2019

Flatiron Foodies: Sophie's Cuban Cuisine's Picadillo de Res

January Joiner: Get Fit in 2020

New Neighbor: LL Studio by Laughing Lotus