Jun 16, 2021

Celebrating & Honoring Juneteeth

The Flatiron/23rd Street Partnership offices will be closed this Friday, June 18th in observance of Juneteenth. We’ve gathered various resources to celebrate, learn, and honor the emancipation of those who have been enslaved in the United States and to support Black-owned businesses in Flatiron, NoMad, and around NYC.

Business Resources and Support

Neighborhood Businesses
Click here for a list of Black-owned businesses to support in Flatiron & NoMad.

Black-owned Businesses in New York City
The NYC Dept. of Small Business Services (SBS) “Shop Your City” website has extensive lists of Black-owned businesses in New York City.  Scroll to the section titled “Online Lists Encouraging Small Business Support.”

While supporting Black-Owned small businesses, take the “Shop Your City” Challenge and share a photo to participate in the Shop Your City campaign for the chance to win a gift card. Enter here.

The State of Black New York
You can’t improve what you can’t measure. The New York Urban League’s (NYUL) ‘State of Black New York’ report acknowledges the inequities suffered by the Black community in New York City and collects data to measure both the depth of the issues as well as progress. Download the SOBNY report.

Employers: Support Career Initiatives through NYUL
Get involved in Young Leadership Development with opportunities including engaging the Young Professionals Network, participating in the Young Professionals Fellows Program, facilitating Employment and Career Services, and becoming a partner in STEAM fluency through the Summer Academy.

Art, Culture, and Celebrations

FuncSoul presents “Juneteenth: The Black Independence Day Celebration”
Celebrate Juneteenth and support the Black Trans community with a FuncSoul virtual event this Thursday, June 17 at 7:30 pm. This virtual event is a one-hour virtual dance party honoring Black liberation. The curated playlist merges Afrobeats, Black dance classics, and selections by Black LGBTIA+ artists. Info & Registration

ONYX by Adrienne Raquel at Fotografiska
Onyx is anew photography series created by NYC-based photographer and art director Adrienne Raquel. This photographic exploration of the famed Club Onyx in Houston pushes past the polish of Raquel’s commercial work by capturing exotic dancers in a candid and intimate environment. More info and tickets

Attend Fotografiska’s “AFTER DARK: An Evening Show of Artistry, Performance and Self-Expression,” that features pole dancing with eight incredible performers hosted by MC Roz the Diva in recognition of ONYX on Thursday, June 17 at 8:30 pm. Event info here.

Skin Contact by Naima Green, supported by Fotografiska
Enjoy Skin Contact by Naima Green, supported in part by Fotografiska. This online project includes visual imagery, interviews, playlists, and text. Experience Skin Contact here.  

Looking to Hear, Sidney Mishkin Gallery (online exhibition)
Featuring artworks in media as broad as photography, tapestry, painting, and lithography, and including works dating back to 1927 – nearly 100 years ago – this exhibition draws attention to pieces that elaborate on the relationship between seeing a work of art and hearing one. The exhibition was curated by Baruch’s 2020 Contemporary Issues in Curating Class. Experience ‘Looking to Hear’.

Poster House
Poster House is offering free admission in celebration of Juneteenth on Saturday, June 19 from 10 am – 6 pm. Details here.

Essays & Reading

A Life Altering Year
Jonnel Doris, Commissioner of the NYC Department of Small Business Services (SBS), speaks to the shifts in the lives of Black people in America in 2020 that were brought on by a global pandemic, the racial wealth gap, and the continued experience of senseless deaths of unarmed Black people. Read “A Life Altering Year”.

State of Black New York Leadership Essays
Curated by the New York Urban League, read 10 essays from leaders in New York and across the country as they grapple with challenges faced by Black Americans, share valuable perspectives, and look to meaningful action to create much-needed change: SOBNY Leadership Essays

Re-Discover Black History in Flatiron & NoMad

Apr 23, 2021

Mother's Day Guide: Offers at Flatiron Shops & Restaurants

With Mother's Day around the corner, make the most of Mom's special day by shopping for gifts and enjoying a special meal in the neighborhood. We've put together a list of local options to treat mom, moms-to-be, grandmothers, and other special figures in your life.

Celebratory Meals & Treats

Bourke Street Bakery, 15 East 28th Street
Pick up some freshly-baked treats from the popular Australian bakery including a Mother's Day Lemon & Polenta cake decorated with edible flowers. Pre-order here. This special cake can be also be shipped nationwide on GoldbellyAll first-time Goldbelly customers can use promo code luvmama15 for $15 off $50+ orders until May 9th. A selection of muffins, breads, croissants, cookies, and cakes are also available.

Eataly, 200 5th Avenue, (212) 229-2560
Shop Mother's Day gifts from flower bouquets, truffles, gift baskets, and anything else that would make an Italian cuisine fan swoon. 

ilili, 236 Fifth Avenue, 212-683-2929
Enjoy a celebratory meal at ilili. The Lebanese restaurant is offering a special four-course Mother's Day Brunch & Dinner. Make a reservation

Leonelli Bakery & Leonelli Taberna Restaurant,  7 East 27th Street, (212) 993-1568
Celebrate the holiday with Leonelli, Enjoy baked goodies at the bakery and their new spring menu at the restaurant for Mother's Day. Book brunch for Sunday here

Maman,  22 West 25th Street, (646) 476-7660
Shop Mother's Day gifts with maman x Darcy Miller: celebrate maman gift box and Maman gift boxes 

Obicà Mozzarella Bar, 928 Broadway, (212) 777-2754
Treat your mom with Italian specialties for brunch, lunch, and dinner. Top it off with Mother's Day Strawberry Tiramisù and their exclusive MammaMia cocktail. Book here

Seven Grams Caffe, 76 Madison Avenue, (212) 779-0777
Send mom a cookie gift box! Your choice of classic chocolate chip cookies. plush gluten-free and vegan cookie options. Coffee add-ons for a deluxe gift box are also available. 

Patisserie Chanson,  20 West 23rd Street, (929) 423-8880
Gift mom an assortment of gourmet fresh-baked pastries, danishes, and breads from this impressive French café. 

Sarabeth's, 381 Park Avenue South,  (212) 335-0093 
Bring your mom to Sarabeth's for a special Mother's Day brunch menu with dishes like Apple-Cinnamon French Toast and a Smoked Salmon Tower. 

Yakiniku Futago, 37 West 17th Street,  (212) 620-0225
Treat your mom to Yakiniku Futago's for a special Mother's Day menu with a complimentary sparkling wine for toast to all who order this pre-fixe menu. 

Special Gifts

Bath & Body Works, 304 Park Ave S, (212) 260-9293
Give mom a beautiful new fragrance, candle, soap, or bath product. Surprise her with a new suite of spring and summer-inspired scented products. Special offers are available. 

Fotograsfiska, 304 Park Ave S, (212) 260-9293
Enjoying walking around the world-renown photography museum with mom! Fotografiska is offering a variety of Mother's Day events and offers including a special gift with purchase at the shop and a 15% off offer for neighboring restaurant Novita. Current Exhibits on view: ONYX, Adrienne Raquel; Your Gaze Belongs to Me, Pixy Liao; VOGUE, The Arab Issue, Hassan Hajjaj.

The Home Depot, 40 W 23rd St, (212) 929-9571
Browsing Home Depot’s Garden Club can help with gift ideas for home gardening accessories and tools. They also offer various fresh flower arrangements with free delivery.

Il Fiorista, 17 West 26th Street, 646-490-8240
Enjoy brunch at this flower-inspired restaurant with greenhouse, outdoor patio, and indoor seating available. The restaurant's boutique offers a suite of unique gifts such as honeys, botanical spices and sugars, candles, floral arrangements, and floral subscriptions. 

MoMath - The National Museum of Mathematics, 11 East 26th Street, (212) 542-0566
The mathematics museum's shop carries an array of products that make for great gifts such as jewelry, art sculptures, and puzzles

Of Mercer, 210 5th Ave Suite 602, (212) 979-2229
For the woman who does it all, shop Of Mercer's collection of dresses, blazers, and accessories. Of Mercer's clothing is made in New York City.

Project Gaia, 57 West 21st Street, (917) 639-3958
Check out Project Gaia's curated selection of assorted accessories and beauty products at Mother Day Edit

Rituals, 172 5th Ave, (646) 918-7383
Shop for bath and body gift sets for your loved ones. Select products 20% off.

Rizzoli Bookstore, 1133 Broadway, (212) 759-2424
Browse through the staff picks and new arrivals for your mom's next favorite book.

Standard Dose1145 Broadway, (212) 547-9453
Browse their Mother's Day shopping guide to help you gift mom wellness products she can treat herself with such as bath salts, floral teas, and candles. Think mom knows best? Grab up a digital gift card.

Silver Mirror Facial Bar, 20 W 22nd St, (212) 702-8742
Treat your mom this year with relaxing facials and Silver Mirror's membership.

sundays, 51 East 25th Street, (646) 998-5711
Shop sundays online shop for nail polish sets, nail care kits, and special Mother's Day gift sets. Take advantage of 25% off sitewide including Mother Day Gift Sets. Use code: lovemom25. The NoMad location is offering 20% off studio gift cards as well (Use code: lovemom20) and 25% products in-store.

Flowers & Cards

Blooming Affairs, 925 Broadway, (212) 262-0004
Shop Mother's Day blooms and arrangements for your mom.

Flower You, 122 East 25th Street, (212) 477-1037
Flower shop specializing in every day & special-occasion customized arrangements & bouquets. 

Paper Source, 655 Sixth Avenue 
Browse Mother's Day greeting cards for a thoughtful gesture. 


Header Photo Credit: sundays nail salon
Thumbnail Photo Credit: Seven Grams Caffe

Jan 19, 2021

NY State Partnering with Ritual ONE Online Ordering Platform

Ritual & PayPal have collaborated with the State of New York to provide digital tools for Flatiron and NoMad food & beverage retailers. The State will be covering the start-up costs and first few months of service subscription.

Through their Empire State Digital initiative, district restaurants, cafes, and various other retailers can sign up for Ritual ONE for free til the end of March 2021. If 2,500 businesses across the state sign up, the program will be extended through April 2021. 

Ritual ONE gives your business the ability to quickly and easily add online ordering for pickup or delivery to your website. If your customers already have the ability to place an order directly on your website, Ritual ONE can compliment your existing platform by giving you the ability for customers to order directly from your Facebook, Instagram, or Google listing. Ritual ONE also provides on-site ordering QR codes to streamline ordering and payment for in-person dining and minimizing the time your staff may spends at each table. 

Thanks to the partnership with the State of New York, the initial set-up fee is waived along with at least two months of payments:

NY State/Ritual ONE Small Business Relief Package 

  • Waived set up fee ($99/location)
  • Waived monthly subscription $69/month per location)
  • Waived credit card fees (2.8% + $0.20/transaction)
  • Automatic participation in citywide marketing campaign ($1,000,000 investment)

Importantly, there are no commissions on any orders on Ritual ONE, nor will there ever be.

To further support your business, PayPal will be funding 50% off orders for your customers who place an order on Ritual ONE. PayPal has committed to invest $1,000,000 in the campaign which starts February 1st through March 31st.

To learn more and sign up, please visit the Empire State Digital landing page here.

Jan 15, 2021

2021 Flatiron & NoMad Business Survey

Each year, the Flatiron Partnership hosts a community survey to evaluate our work and help identify stakeholder priorities. Over the last 10 months, Flatiron & NoMad-based businesses and commercial properties have faced unprecedented challenges.
With this in mind, we designed a 2021 Business-Specific Survey to solicit feedback from commercial property owners, ground floor businesses, and upper floor companies & organizations to better understand your challenges and plans for recovery.
This condensed survey will take roughly five minutes to complete. Your responses will help inform how we can be most useful with recovery efforts and will encourage closer relationships with key stakeholders in the neighborhood like yourself. 
Dec 10, 2020

Flatiron Cheer: Last-Minute Gift Guide

If the holiday season crept up too soon, or if you're missing some last presents, there are still plenty of great gifts that you can pick up in the neighborhood. Use the gift guide below to support district businesses as you check off your holiday shopping list.

We suggest visiting these stores in-person or arranging for pick-up to avoid shipping delays.

For last minute treats and kitchen goods:

Bourke Street Bakery, 15 East 28th Street

Pop into Bourke Street's Market and Pantry for cookbooks, seasonings, and sauces, including their holiday gift set- "Bourke Street Hamper" that includes housemade products: The Ultimate Chocolate sauce, Plum, Strawberry & Cardamom Jam, Avo Smash Sprinkle, Pecan Maple Crunch Granola, and Orange & Fig Marmalade, plus a Tote bag for $55. 

Eataly, 200 5th Avenue, 212-229-2560
Shop Italian-inspired home goods like holiday table settings, cookbooks, and regional extra virgin olive oil in decorated ceramic bottles. Gift cards and cookbooks are also available.

Flatiron Wine & Spirits, 929 Broadway, 212-477-1315
Search through thousands of artisanal wines & spirits from around the world right here in the Flatiron district. If you're not sure what they'd love, let them pick their bottle of choice with a gift card.

Nuts Factory, 700 6th Avenue, 917-445-6556
Shop Nut Factory's selection of assorted gift boxes containing dried fruits, rich chocolates, and roasted nuts, or pick out your own custom selection for your special someone.

For other tid bits:

Fotografiska New York, 281 Park Avenue South, hello.ny@fotografiska.com
Explore the photography museums's The Shop for a curated selection of gifts such as exhibition images, artistic home decor, and sustainable products and works from Black and women-owned studios. 

Il Fiorista, 17 West 26th Street, 646-490-8240
Browse Il Fiorista's hand-tied Floral Bouquets for the finishing touch to your holiday present. Il Fiorista also offers gift cards.

J&M Hardware & Locksmiths, 19 East 21st Street, 212-673-6050
Stop by the district's local hardware store to pick up homeware tools and supplies to finally make those home improvements. Whether your special someone is pro-level or more DIY-style, J&M Hardware has the expert advice, tools, and products to get the job done.

Memories of New York206 Fifth Avenue, 212-252-0030
The holidays aren't complete without some love for New York. Shop toys, apparel, children's books, snowglobes, postcards, and other trinkets, perfect for a stocking stuffer.

Petsmart, 1107 Broadway, 646-949-1422
We know how much pets are family. Pick up a present your adorable companion is guaranteed to love from Petsmart's selection of treats, accessories, and services. Gift cards are also available.

Rizzoli Bookstore, 1133 Broadway, 212-759-2424
Rizzoli is the perfect place to get a holiday gift for anyone and everyone in your life. The one-stop shop offers a wide selection of books from sports photography to foreign literature along with book accessories, apparel, and other trinkets.

Looking for other kinds of gifts? Check out our Flatiron Gift Guides for the Athletically InclinedSelf-Care Enthusiasts, Food Fanatics, and Family Members of All Ages.

Photo Credit: 
Thumbnail: Rizzoli Bookstore
Header: Memories of New York

Dec 2, 2020

Flatiron Cheer: Gift Guide for Food Lovers

We've rounded up gift ideas for that special someone in your life who's happiest when eating. Use the gift guide below to support district businesses and show appreciation to the food lovers in your life. Browse gift boxes, cookbooks, and other gifts for your striving chef. Be sure to check out our Holiday Meal Kits Roundup for an extensive list of options for local restaurants.  

Gift a cook-at-home meal kit for the cooks in your family

La Pecora Bianca, 1133 Broadway, 212-498-9696
Enjoy La Pecora Bianca's much loved pasta dishes right at home. You'll have your choice of pasta kits: Gramigna, Cacio e Pepe, and Garganelli, all for two people! Customize your dinner by choosing your pasta shape and sauce through the Pronto Kit as well. Want to add in a drink? Order a 'package' and choose two pastas along with a bottle of rose or negroni. Gift cards also available.

Xi'an Famous Foods38 East 23rd Street
The NYC staple hand-pulled noodle chain are offering their pull-your-own noodle kits with free shipping. In just 10 minutes, recreate dishes that taste just like how you remember. You can also pick up XFF's signature Chili Oil Packs and their newly released XFF Cookbook to own the recipes for their best selling dishes. Use code FREESHIP at checkout for free USPS shipping.

Did you think we'd leave out drinks and dessert? Never.

Bourke Street Bakery, 15 East 28th Street
The Australian bakery has launched special treats to make this holiday season a little brighter. Choose your foodie's favorites from a selection of Gingerbread People, Christmas Fruit Mince pies, and other specials. You can also shop the Bourke Street Market and Pantry for cookbooks, seasonings, and  sauces, including their holiday gift set- "Bourke Street Hamper" that includes housemade products: The Ultimate Chocolate sauce, Plum, Strawberry & Cardamom Jam, Avo Smash Sprinkle, Pecan Maple Crunch Granola, and Orange & Fig Marmalade, plus a Tote bag for $55. 

Leonelli Bakery, 7 East 27th Street,  
This holiday season, Leonelli Bakery is offering their Holiday Cookie Kit. Get creative with Leonelli's house-made icing and test those decorating skills. Along with sugar cookies, Leonelli offers a Chocolate Chunk Cookie Kit and Coffee Gift Box which even comes with a pair of Leonelli mugs, so you can enjoy your cup of joe together. Take a look at their savory pasta kits as well. Gift cards also available.

maman nyc, 22 West 25th Street, andrea@mamannyc.com
With the holidays right around the corner, that means maman's ovens are on and it smells like cookies. Their limited edition Holiday Cookie Box is filled with a dozen fresh-baked cookies, perfect for gifting (and sharing). The French bakery and cafe also offers cookie dough subscriptions to ensure that your special foodie is set for cookies for months at a time. Other gift ideas in their shop include scented candles, French-inspired dishware, and fashionable apparel.

mangia, 22 West 23rd Street, 212-647-0200
Celebrate the holidays with mangia's reimagined desserts, cakes, and gift boxes. Gift a Bubbles & Chocolate Gift Box which includes a bottle of Franciacorta Brut Antica Fratta (chardonnay), brownies, chocolate bars, and dried fruit. If your special someone prefers wine, mangia also offers a Wine & Chocolate Gift Box which includes wine, coffee beans, and chocolate bark. Check out their full holiday menu, and order your holiday gift boxes for delivery or pick-up.

Nuts Factory, 700 6th Avenue, 917-445-6556
Shop Nut Factory's selection of assorted gift boxes containing dried fruits, rich chocolates, and roasted nuts. If your foodie friend has a healthier sweet tooth, this is the gift for them. 

Seven Grams Caffé, 76 Madison Avenue, 212-779-0777
The well-loved coffee shop is offering the ultimate sweet gifts: cookie & coffee gift boxes. Shop oh-so-gooey chocolate chip cookies along with high-quality coffee beans from Ethiopia and Nicaragua. You can also shop separately for coffee bundles and cookie boxes. Vegan cookie options are available, and so are gift cards

Vin Sur Vingt, 1140 Broadway, 646-922-7700
Treat your friend with VSV Wine Bar's Wine Box Sets of 2, 4, or 6 wines. With free delivery across the city, your friend will be delighted to see an assortment of their favorites wines on their doorstep this Holiday season! Unsure of which wines they like? Send over a gift card so they can select their own.

If your special someone is itching to get into the kitchen, here are some gifts any amateur chef would love: 

Cosme, 35 East 21st Street, info@cosmenyc.com
Gift the gift of cooking with Cosme's cookbook by famous Mexican Chef, Enrique Olvera. With this new addition to the bookshelf, your foodie friend will be cooking up contemporary, authentic Mexican food in no time. Cosme also offers gift cards and holiday meal kits.

Eataly, 200 5th Avenue, 212-229-2560
Choose from Eataly's wide selection of curated gift baskets, hand-packed with the highest quality food and drink that will offer a taste of Italy! Each gift box is hand-wrapped with a bow and your personalized message in a festive card, and then delivered to your lucky recipient's doorstep. You can also shop Italian-inspired home goods like holiday-inspired table settings, and regional extra virgin olive oil in decorated ceramic bottles. Gift cards and cookbooks are also available.

Il Fiorista, 17 West 26th Street, 646-490-8240
Browse products like Il Fiorista's single-origin honeys, candles, herbs and spices, and hand-tied Floral Bouquets. Il Fiorista's boutique selection will make a beautiful addition to your kitchen or a wonderful gift for those you love. Use promo code: DECEMBER10 to receive 10% off your entire order. Il Fiorista also offers gift cards.

Milu, 333 Park Avenue South, 212-377-6403
Milu is offering a Holiday Trio of their must-have homemade sauces: Milu Chili Crisp, Milu Hoisin Sauce, and Duck Fat Holiday Pack for $26. The sauce pack is packed in a kraft box, sealed with a Milu sticker, and in a branded bag. Milu also offers gift cards.

Taïm , 64 West 22nd Street, 212-966-7364
Gift Chef Einat's cookbooks where she cooks with her heart and shares her love for food with you. Get 15% off Chef Einat's Balaboosta Cookbook and Chef Einat's Shuk Cookbook.

Zucker's Bagels40 East 23rd Street, 212-228-5100
Spice up your cooking with Zucker's Bagels' new Toasted Everything Spice Mixes. Keep it classic with Original, go herbaceous with Lemon Herb, or make it hot with Chipotle. Toasted just like their everything bagels, these spice mixes add deep flavors of garlic and sesame to just about everything.

Looking for other kinds of gifts? Check out our Flatiron Gift Guides for the Athletically InclinedSelf-Care Enthusiasts, and Family Members of All Ages.

Photo Credit: 
Thumbnail: XI'an Famous Foods
Header: Eataly

Nov 30, 2020

"23 Days of Flatiron Cheer" Goes Digital

The Flatiron Partnership is pleased to present its annual "23 Days of Flatiron Cheer" holiday program. This year's program goes digital, to safely celebrate the holidays with giveaways, gift guides, great local deals, and the opportunity to give back through December 23rd. 

We're urging you to shop with your heart this season by supporting local retailers in the Flatiron and NoMad neighborhoods. 

Program compents include:

  • Holiday District Deals
  • Flatiron Cheer Gift Guides
  • Holiday Meal Roundups from Local Restaurants
  • A Virtual Flatiron Holiday Tour
  • Online Gifts & Giveaways

Plus, join us to support both struggling local businesses and needy families by donating to our Gifts for the Greater Good campaign. The Flatiron/23rd Street Partnership will match all donations dollar-for-dollar up to $10,000. 

Sponsors and Program Partners
Our holiday art installation, Point of Actionand the accompanying programming “23 Days of Flatiron Cheer” is made possible with generous support from Presenting Sponsor Meringoff Properties and Contributing Sponsor 212 Fifth Avenue.

Please visit our Holiday 2020 page for more information on all things Cheer! 

Nov 24, 2020

#ShopSmall on Small Business Saturday, November 28th

Shop small on Small Business Saturday this Saturday, November 28th and all season long! Small Business Saturday is an opportunity to show love to local businesses this shopping season with special offers in the neighborhood. Now more than ever, it's essential to support local businesses who are working hard to stay open. Keep reading for our roundup of district deals going on this weekend and through the holidays.

Bombay Sandwich Company: 15% off your meal 

Bourke Street Bakery: Free coffee with purchase on Mondays 

Café des Affiches (inside Poster House): Buy one get one free empanadas

The Grey Dog: $10 off your first order on The Grey Dog App

Hole in the Wall: Buy one get one free coffee or cocktail

Leonelli Bakery: Free Italian Cookie with $5 purchase

Mangia: Free drip coffee with any food item purchase

Milu: Gift trio of Milu's Hoisin, Chili Crisp Sauce, and Duck Fat for $26

Sous Vide Kitchen: $5 off first online order

SUTRA: $10 Bonus Card with $50 Gift Card purchase

Tacombi: Free delivery when you order direct 

Taïm:15% off each of Chef Einat's signed cookbooks 

Veggie Grill: $10 voucher for every $40 in Gift Cards purchased at Veggie Grill

wagamama: Buy one get one free Hot Katsu dishes


bodē nyc Flatiron: Offers for live streamed classes

Dharma Yoga Center: Free Zoom Yoga Class and Black Friday Sale

FuncSoul: Free dance class

Jane DO: 20% off gift cards, live stream classes & personal training

Karma Kids Yoga: $50 off a 60-Minute Birthday Party on Zoom

Karma Kids Yoga: Free Family Yoga Class

The PIT: Discounted Team Building Improv Workshop 

TADA! Youth Theater: 15% off Online Musical Theater Classes


1010 Optics: 
$50 off Frames and Prescription Lenses

Flatiron Wines: $15 off your first order ($100 minimum)

Il Fiorista: 20% off all boutique products like candles, bouquets, spices, and scarves. 

J & M Hardware: Get $10 to a local restaurant when you spend $50 or more 

Noir et Blanc: 20% off any purchase over $250

Standard Dose: 20% off all wellness products like CBD tinctures, skincare, and bath & body sets 

sundays nail studio: 20% off all nail care products like non-toxic polish kits 

Thrifty HoG: $5 off your $25 purchase

Wine & Spirits Market: 30% off six bottles of wine 


Chelsea Nails: $10 off your next visit 

NYC Body Works: 10% off for new clients

Nov 24, 2020

Gifts for the Greater Good

Support local retailers and give joy to NYC families in need this holiday season. Help the Flatiron/23rd Street Partnership purchase gifts from Flatiron and NoMad shops to be donated to local organizations working to support homeless families: Hearts of Gold and the Harmonia Shelter (managed by Services for the Underserved).

We will match every donation dollar-for-dollar up to $10,000, for a potential $20,000 investment total in our local business community. Help us reach our goal so we can purchase at least 440 gifts!

All funds will directly go to local businesses to purchase quality gifts in the Flatiron and NoMad neighborhoods to support the men, women, and children of the Harmonia Shelter and Hearts of Gold. This campaign generates revenue for our retail establishments when they need it most, and offers some warmth and love to families who have had an undeniably hard year.


WE DID IT! The Partnership matched your generous donations up to $10K and were able to purchase 450+ gifts for local homeless families while supporting 16 neighborhood stores with bulk gift orders.
Hearts of Gold delivered gifts to homeless mothers and children in a decked out Santa van, and the Harmonia Shelter will be distributing gifts to their residing families on Christmas Day.
Thank you so much to all of our donors and retailers. Participating shops were beyond grateful for the sales, and the families in-need appreciated the cheer we could provide for them!
A full program recap will be shared in the new year. Please note, we have exceeded our donation goal and will plan to make additional purchases for other local organizations in January.

A large group of Hearts of Gold staff and volunteers pose together on 25th street
Hearts of Gold

A group of Harmonia residents gather wearing masks
The Harmonia