Jun 4, 2020

A Letter to Our Community

Statement from James Mettham, Executive Director, on behalf of the Flatiron/23rd Street Partnership:
Given the magnitude of the moment, the Flatiron/23rd Street Partnership is compelled to speak out on recent events. We are deeply angered and upset by the murder of George Floyd and the painful history of violence, harassment, and systemic racism experienced by the Black community in this country. The Flatiron/23rd Street Partnership stands in solidarity with the Black community. Today and every day, Black lives matter.
The Flatiron and NoMad neighborhoods are places where people of all races, ethnicities, and religions come together to contribute to a vibrant and creative community, and we are extremely proud of that. We all have a responsibility to make sure Black people feel safe, respected, and valued in our country, in our city, and in our neighborhood.
In recent nights, 50 of our district’s businesses, including those that are small and locally owned, suffered significant property damage and theft. This is heart-breaking. These businesses, many of whom were preparing to reopen in the coming weeks, have already been crippled by COVID-19 related closures. 
The Partnership staff and resources are available to all impacted stakeholders as we explore additional ways to augment our core district services and help our businesses recover. Rest assured that our staff and crews (cleaning, public safety, homeless outreach, and horticulture) are working tirelessly each day on the neighborhood’s recuperation and stewardship.
We believe that supporting righteous and largely peaceful protests while condemning the destruction of property by those who do not share the ideals of those marching for overdue change are not incompatible. We are calling on ourselves and our partners in government to embrace this message and provide the guidance and leadership needed to build a more equitable city. 
Now, the Flatiron/23rd Street Partnership will be looking for ways to play a constructive role in healing and rebuilding our community. We can do more to elevate and support existing Black-owned businesses across New York City including several that reside in Flatiron and NoMad. But, there should be more Black- and minority-owned businesses that call Flatiron and NoMad home. To this end and as an immediate starting point, the Partnership will be making an initial contribution to the New York Urban League, an organization furthering the economic empowerment of Black New Yorkers through education, employment, and entrepreneurial training.
Please know that you can reach out to the Partnership’s team at any time and for any reason. We thank you all for embracing our neighborhood’s history, supporting our neighborhood’s resiliency, and believing in our neighborhood’s possibilities. 


James Mettham
Executive Director – Flatiron/23rd Street Partnership

Businesses that have sustained damage can contact NYC Small Businesses Services' Emergency Response Unit at (212) 618-8810 for assistance.
Jun 4, 2020

Black-Owned Businesses in Flatiron and NoMad

To elevate and support existing Black-owned businesses across New York City, including several that reside here in Flatiron and NoMad, we have compiled a list that you can support. The Partnership recognizes that our neighborhood should be home to many more Black and minority-owned businesses and wants to help change that. To this end and as an immediate starting point, the Partnership will be making an initial contribution to the New York Urban League to further the empowerment of Black New Yorkers through education, employment, and entrepreneurial training.

In addition to the list of Black-owned businesses in Flatiron and NoMad, we have linked other resources that focus on highlighting Black-owned businesses as well.

Accelery | Business development firm for innovators

Apples & Oranges Public Relations | Corporate communications, community outreach, direct response, and event production boutique agency

Bar 263 | A speakeasy bar with a cozy, family-like atmosphere

BLKBOX | Brand development and techonology creative agency

Blooni Designs & Contracting | High end design, consulting and management service provider within the public and private sectors

Brooks Alliance | Accounting firm

Burrell Law | Law firm

Crystal McKenzie Inc. | Brand and marketing communications consulting 

D Patrick Consulting Inc | Management consulting firm

Fastsigns | Signage and advertising specialties business

GVATE | Marketing and advertising agency

Iconoclast Fitness | Personal training and fitness center

iTX Blue | IT and telecommunications software, planning, and consulting firm 

Layer 7 Data Solutions | Full life-cycle technology services company

Lenox Park Solutions | Investment management consulting firm

Liu Electric | Electrical contracting firm

Massage for Health and Fitness | On-site chair massage company that offers office massages, corporate wellness programs, and fitness training

Molaprise | IT solutions provider

Noir et Blanc | Contemporary boutique for the fashion-conscious shopper 

Tanis Management and Co | Janitorial, office, and residential cleaning service

The Associates Incubator | Incubator made of creators, entrepreneurs, innovators, and thought leaders

Trainstation NYC | Personal training and fitness center

Transcendent Enterprise | Video production services company

True Role Dynasty | Real estate and life insurance agency

Walton Issacson | Advertising agency


  • spreadsheet of New York City's Black-owned restaurants compiled by The New Yorker's food critic, Hannah Goldfield and Bon Appétit's social media manager, Rachel Karten.
  • EatOkra, a downloadable app that helps you find local, Black-owned restaurants through their use-friendly map of over 2,500.
  • ShoppeBlack is a resource that has compiled lists of Black-owned businesses to shop from by ocassion, features and interviews with Black entrepreneurs, and resources for aspiring Black business owners.


If you'd like to be added to the list, please email klynch[at]flatirondistrict.nyc

May 26, 2020

Flatiron Foodie: Taïm's S'rug (Yemenite Cilantro Hot Sauce)

Looking for a new way to spice up your quarantine cooking? Taïm, a vegetarian, falafel joint and neighborhood favorite, serves a Yemenite Cilantro Hot Sauce called S'rug that people can't seem to get enough of (pictured above: the center, green sauce). When placing an order, S'rug is a popular add-on to Taïm's pitas, platters, and salads.
Chef and Owner Einat Admony shared a simple, at-home recipe. Made with garlic, jalapenos, herbs, and spices, this flavorful sauce will help add some refreshing heat to your home-cooked meals.  
Taïm began as a tiny storefront in the West Village in 2005. Today, it has five locations across New York City with one at 64 West 22nd Street and a new location in Washington D.C. Taïm not only specializes in falafel, but also cauliflower shawarma, smoothies, and have you tried their famous fries? 
Taïm is open for delivery, takeout, and curbside pick-up from 11 am to 10 pm daily. You can purchase regular menu items, and items from their pantry including bags of freshly baked pita, and pints of hummus or tzatziki. Additionally, Taïm regularly delivers to healthcare heroes across NYC. They partnered with the Flatiron Partnership to feed the NYPD 13th Precinct and EMS Station 8 at Bellvue Hospital on Wednesday, May 20th. 

S'rug (Yemenite Cilantro Hot Sauce) Recipe: 

  • 15 garlic cloves
  • 2 jalapenos
  • 1/2 teaspoon of cardamom (You can make your own cardamom spice by combining 1/4 tsp of cinnamon + 1/4 tsp of nutmeg)
  • 1/2 teaspoon of cumin
  • 2 cups of cilantro leaves
  • 1 teaspoon salt
  • 3/4 cup extra-virgin olive oil


  1. Core the jalapenos and coarsely chop them with the garlic.
  2. Put the garlic, jalapenos, cardamom, and cumin into a food processor or blender.
  3. Grind/blend for 30 seconds.
  4. Add cilantro, salt, and oil into the food processor and grind/blend for another 30 seconds.
  5. Scoop out and spread in a bowl. Top off anything with this sauce, and enjoy!


Chef Einat Admony pictured below:

May 19, 2020

Flatiron Plate Now Open

Breakfast returns to the Flatiron South Plaza! Flatiron Plate, home of the available-all-day Classic Egg Sandwich and healthy smoothie options, reopened for the season on May 18th.

In addition to the classic breakfast sandwich combo (add coffee, of course), Flatiron Plate features a full all-day menu featuring baked goods, Greek yogurt creations, sandwiches and wraps, salads, smoothies, fresh-squeezed juices, and a full array of hot and cold drinks. They also have a beer and wine license, and offer to-go drinks!


Flatiron Plate is open from 7 am to 5 pm every day.

May 12, 2020

2020 Annual Meeting & Community Reception Postponed

In light of the current COVID-19 pandemic, the Flatiron/23rd Street Partnership has decided to postpone our 2020 Annual Meeting & Community Reception.

The ~200 person event, held each year at Grey Group, invites community members and stakeholders to gather, vote on BID business, and connect on topics and issues. Originally scheduled for June 10th, the Annual Meeting will be rescheduled for September, likely in a modified and virtual format. More details on the time, date, and format will be shared over the summer.

Despite the postponement, the Partnership plans on releasing the FY20 Annual Report digitally at our June virtual board meeting and via our website, email newsletter, and social media channels. 

For questions or more information, please email the Partnership team at COVID19@flatirondistrict.nyc.

For COVID-19 related information and updates, visit our COVID-19 Resources Page.

May 6, 2020

April News Roundup

After a full month of quarantine and social distancing, April's news media updates revolve around the hard-hitting effects of the pandemic on local restaurants, businesses, and real estate. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

Restaurants & Bars
  • Flatiron businesses give back to New Yorkers in need who are working in healthcare during the pandemic (via amNewYork). 
  • Neighborhood Eats: HALL by Odo at 17 West 20th Street is now delivering sushi (via ABC 7 NY).
  • For the first time ever you can now get high-end grub from the likes of COTE and others delivered right to your binge-watching party (via Thrillist).
  • Recognizing how much stress frontline workers were under, Patisserie Chanson decided to make a small sacrifice and set aside some of their goods for the hardworking people who need a lift (via Thrillist).
  • Chef Hooni Kim of Hanjan discussed his new book "My Korea: Traditional Flavors, Modern Recipes" with The Korea Society through a public live webcast (via Restaurant News).
  • Another reason to love Shake Shack: They just returned a $10 million loan back to the Feds (via Forbes). 
  • Eleven Madison Park makes Hoodline's list of "4 best spots to splurge on New American eats" (via Hoodline).  
  • Falafel chain, Taim, is listed on Crain's "10 spots to order from while you stay in" lineup (via Crain's New York). 
  • Recent Cornell graduate, Max Aronson, shares what his role as an assistant server at Eleven Madison Park entails (via The Cornell Daily Sun). 
  • Restauranteur, Marc Glosserman of Hill Country, awaits rebirth in a new reality, but now feeds health care workers during the COVID-19 shutdown (via amNY). 
BID Businesses
  • 22 Flatiron studios offer online fitness and wellness experiences (via Patch). 
  • To help those scrambling to set up pandemic-related online tools, Flatiron-based software company Bubble is offering its "no code" technology free of charge (via Crain's New York).
  • Why blue is the no-fail quarantine hair color to DIY: Jaxcee, co-founder of The Coily Collective at Riccardo Maggiore Salon in the Flatiron District, put it simply: The darker your hair, the deeper the shade of blue (via Refinery 29).
  • Storefronts may now be shuttered, but before closing, many shop owners and employees decorated window displays with funny and inspiring messages. This window display comes from Fishs Eddy, a Flatiron District emporium of unique and edgy mugs and dishware (via Roadtrippers).
  • Mendel Mendlowits, a Holocaust survivor who founded Adorama, a famed camera store in Manhattan’s Flatiron District, has died at 76 (via NY Daily News).
  • If you’re looking to give back to the community around Fordham Lincoln Center, The Xavier Mission in the Flatiron District continues to run a soup kitchen and a food pantry (via Fordham Observer).
Real Estate & Commercial
  • As construction across the city screeches to a halt, developers reckon with how to keep their projects funded while the pandemic rages on (via The Wall Street Journal).
  • Last summer Jeff Bezos spent approximately $80 million combined on a three-story penthouse and two units directly below at 212 Fifth Ave. Now he’s rounding out his footprint in the building by buying the $16 million unit that is adjacent to the two sub-units (via Forbes).
  • ABS Partners Real Estate has negotiated a 5,000-square-foot office lease for Canadian trade union Unifor in the NoMad neighborhood of Manhattan. The company’s new space includes the entire eighth floor at 152 Madison Avenue, an approximately 98,000 square foot office building constructed in 1929. (via ReBusiness Online). 
In the Neighborhood 
  • Trash collection map reveals how less waste is being collected in Manhattan as well-heeled New Yorkers flee the city - but more is being picked up in the outer boroughs from people working at home (via The Daily Mail).

Photo Credit: Rethink of Eleven Madison Park's commissary kitchen via New York Times 

May 5, 2020

Broadway Open Streets Initiative

Beginning Thursday, May 7th, Broadway will be closed to thru-traffic from 10 am - 6pm daily.
In response to the COVID-19 crisis, Mayor Bill de Blasio and New York City Council announced that 40 miles of streets Citywide will be opened to pedestrians and bicyclists to allow for greater social distancing as the weather gets warmer.
Flatiron & NoMad Open Streets
Broadway will have two sections of Open Streets including 25th Street to 28th Street and 21st Street to the south side of 23rd Street. Hours of operation will be from 10 am to 6 pm. Cross streets will remain open to vehicular traffic.
Open Streets Regulations
Pedestrians and bicyclists can use the roadbed of the street while keeping social distancing of at least six feet, and must wear a face mask in public. No thru-traffic is permitted as the route is limited to local deliveries, pick-ups/drop-offs, and emergency vehicles. Drivers should be hyper-vigilant and drive 5 MPH along Open Streets routes.
Questions about the City's Open Streets Initiative? Find more infomation on the NYC DOT Open Streets webpage. You can also call 311 or text 311-692. If you'd like to reach the Flatiron/23rd Partnership team directly, email Covid19@FlatironDistrict.nyc.
May 5, 2020

Gov. Cuomo Announces Guidelines for Reopening NY State

Updated Tuesday, May 12, at 10:04 pm 

Amid the ongoing COVID-19 pandemic, on Monday, May 4th Governor Cuomo outlined additional guidelines for when regions can re-open and a guide for reopening was released, "NY Forward: A Guide to Reopening New York & Building Back Better." 

NY On Pause was not extended to June 6. Cuomo extended the underlying legal authority for the Emergency Order until June 6, but the expiration date of May 15th still stands until further notice.

The state will monitor four core factors to determine if a region can re-open:

  • New Infections: Based on guidelines from the CDC, regions must have at least 14 days of decline in total net hospitalizations and deaths on a 3-day rolling average. In regions with few COVID cases, the region cannot exceed 15 net new total hospitalizations or 5 new deaths on a 3-day rolling average. In order to monitor the potential spread of infection in a region, a region must have fewer than two new COVID patients admitted per 100,000 residents per day.

  • Health Care Capacity: Every region must have the health care capacity to handle a potential surge in cases. Regions must have at least 30 percent total hospital and ICU beds available. This is coupled with the new requirement that hospitals have at least 90 days of personal protective equipment stockpiled.

  • Diagnostic Testing Capacity: Each region must have the capacity to conduct 30 diagnostic tests for every 1,000 residents per month. The state is rapidly expanding capacity statewide to help all regions meet this threshold.

  • Contact Tracing Capacity: Regions must have a baseline of 30 contact tracers for every 100,000 residents, and additional tracers based on the projected number of cases in the region. The state is currently building an army of contact tracers with Mayor Bloomberg to meet the needs of each region statewide.

See the Regional Monitoring Dashboard for each New York region's current standings on meeting these reopening criteria. 

Regional Guidelines for Reopening New York

After meeting the regional criteria outlined above, businesses in each region will re-open in phases. Businesses considered "more essential" with inherent low risks of infection in the workplace and to customers will be prioritized, followed by other businesses considered "less essential" or those that present a higher risk of infection spread. Regions must not open attractions or businesses that would draw a large number of visitors from outside the local area.

Phase One
*Beginning May 16th for regions meeting necessary criteria. The Finger Lakes, Southern Tier, and Mohawk Valley Regions have met all seven metrics required to begin. 

  • Construction
  • Manufacturing and wholesale supply chain
  • Select retail using curbside pickup only

Phase Two

  • Professional services
  • Finance and insurance
  • Retail
  • Administrative support
  • Real estate and rental leasing

Phase Three

  • Restaurants and food service
  • Hotels and accommodations

Phase Four

  • Arts, entertainment and recreation
  • Education

New Safety Requirements for Businesses

Businesses will also be required to put in place new safety precautions upon re-opening to help lower the risk of spreading the virus. Businesses will be required to:

  • Adjust workplace hours and shift design as necessary to reduce density in the workplace;
  • Enact social distancing protocols;
  • Restrict non-essential travel for employees;
  • Require all employees and customers to wear masks if in frequent contact with others;
  • Implement strict cleaning and sanitation standards;
  • Enact a continuous health screening process for individuals to enter the workplace;
  • Continue tracing, tracking and reporting of cases; and
  • Develop liability processes.

"While we continue to reduce the spread of the COVID-19 virus, we can begin to focus on re-opening, but we have to be careful and use the information we've learned so we don't erase the strides we've already made," Governor Cuomo said. "Re-opening is not going to happen statewide all at once - New York has diverse regions and those regions have different circumstances, so rather than wait for the whole state to be ready to re-open we are going to analyze the situation on a regional basis. We will measure whether a region can re-open based on four factors - the number of new infections, health care capacity, diagnostic testing, and contact tracing - and we will continue to monitor these factors throughout the re-opening process to prevent a second wave of the virus and protect the health and safety New Yorkers."

For More Information:


May 3, 2020

Join us to Feed Flatiron's First Responders

Support local businesses while thanking our Flatiron/NoMad first repsonders! 

Help the Flatiron/23rd Street Partnership fund delivery orders to directly support neighborhood restaurants and feed our local first responders, who are still being heavily impacted by the COVID-19 crisis.  

We are committing an initial $10,000 to kick-start this program, and then we will match every donation dollar for dollar up to $10,000.  We're setting our initial goal at $5K, but hope to blow past it to reach $10K and maximize our match. 


Starting Monday, May 4th, the Flatiron Partnership is buying meals at Flatiron and NoMad-based restaurants to deliver to the first responders that are there for us every day. We are buying 100+ meals daily to deliver to the EMS Station at Bellevue Hospital, two local FDNY Stations, and the NYPD 13th Precinct. If we maximize our match, we will be able to continue the daily food deliveries for the full month of May.

While doing so, we are supporting our much-loved neighborhood restaurants by purchasing the meals at a price that allows them to generate revenue. They're working hard to keep their doors open providing takeout and delivery, and are thrilled to provide these meals for our EMS, Fire and Police.

Follow us on our GoFundMe Charity page and on our social channels (@FlatironNY on InstagramTwitter & Facebook) for regular updates and pictures of the participating restaurants and meals delivered to first responders through May.




2020 Archive

A Letter to Our Community

Black-Owned Businesses in Flatiron and NoMad

Flatiron Foodie: Taïm's S'rug (Yemenite Cilantro Hot Sauce)

Flatiron Plate Now Open

2020 Annual Meeting & Community Reception Postponed

April News Roundup

Broadway Open Streets Initiative

Gov. Cuomo Announces Guidelines for Reopening NY State

Join us to Feed Flatiron's First Responders

Volunteers Needed for NAC's "Story (Any) Time"

Celebrate the 50th Anniversary of Earth Day

Mother's Day Flatiron Gift Guide

Springtime in Flatiron

New York Business Leaders Unveil Economic Relief & Recovery Plan

Flatiron Foodies: Honeybrains' Honey Tahini Toast

March News Roundup

Shop Flatiron Retail Online

Rizzoli Bookstore Staff Picks

Flatiron Businesses Giving Back

Online Classes & Virtual Experiences

COVID-19 - Financial Resources for Businesses & Nonprofits

Flatiron Fundraising Efforts You Can Support

Essential Retailers Open to Support You

Flatiron Foodies: Om Juice Bar's Blue Lagoon Smoothie Bowl

Delivery & Pick-up Options in the Flatiron District

Historic Flatiron District Walking Tours Temporarily Cancelled

Support Local Businesses

Saint Patrick's Day Take Out/Delivery in Flatiron

New Neighbor: Sticky's Finger Joint

Support Women-Owned Businesses in Flatiron

February News Roundup

New Neighbor: Renaissance New York Chelsea

Coronavirus (COVID-19) Resources & Updates

Get to Know: Center for Book Arts

New Neighbor: Verōnika

Where to Staycay in the Flatiron District

Flatiron Sponsorship Opportunities for 2020

Flatiron Valentine's Day Gift Guide

Flatiron Foodies: Il Fiorista's Elysian Fields Lamb Loin

January News Roundup

Valentine's Day Dining Guide in Flatiron

Where to Watch the Big Game

2019 Community Survey Snapshot

23 Days of Flatiron Cheer 2019 Recap

Flatiron News Roundup: Highlights from 2019

Flatiron Foodies: Sophie's Cuban Cuisine's Picadillo de Res

January Joiner: Get Fit in 2020

New Neighbor: LL Studio by Laughing Lotus