Newsroom - Flatiron District

Dec 12, 2019

Flatiron Foodies: Trattoria Italienne's Cotechino (Italian Sausage)

Blending Italian heart and soul with French elegance and refinement, Trattoria Italienne serves classic dishes from Northern Italy & Southern France served à la carte and in tasting menus with regional wine pairings. Founded in 2016 by Chef Jared Sippel, the cuisine highlights seasonal ingredients and focuses on close relationships with purveyors.

Chef Sippel shares his recipe for a classic holiday dish in Italy, Cotechino, a slow-cooked Italian pork sausage. Italians traditionally eat this hearty dish on New Year's Eve to bring good fortune and abundance in the new year. The richly seasoned sausage is typically served on a bed of lentils or beans. Chef Sippel's take on the dish is a blend of pork shoulder, pork skin, and fatback flavored with seasonal spices like cloves, cinnamon, and nutmeg. Enjoy these coin-shaped legumes to bring you prosperity in 2020.

Cotechino Recipe:

Ingredients:

5 pounds leaned pork shoulder
1.75 pounds fat back
3.3 pounds of pork skin
80 grams of salt
18 grams of dextrose
9 grams of black pepper
7 grams #1 curing salt
1 gram of coriander
1 gram of cloves
1 gram of cinnamon
1 gram of cayenne
.5 grams of mace
.5 grams of nutmeg

Recipe:

1. Blanch the pork skin for 7 minutes and shock in ice water. Then cut into large dice and set aside.

2. Combine all meat, fat, skin and spices, and allow them to sit together for a while to marinate.

3. Grind everything with a 3/8 plate or the medium size plate on your meat grinder.

4. Wrap in 21oz. logs in plastic tightly.

5. Poach to an internal temp of 180 degrees Fahrenheit in simmering water. Then shock in ice water to set the sausage. Once cold the Cotechino is ready to eat.

6. Sear the coins of sausage and serve over beans.

Pictured Below: Chef Jared Sippel

Dec 11, 2019

Flatiron Holiday Gift guide

Spread holiday cheer to friends and family with unique gifts from local Flatiron Shops. We've put together a gift guide for the holidays featuring a wide range of gift ideas such as children’s toys, apparel, books, cameras, and unique food baskets. Please contact businesses directly for more information. Happy Shopping!

Bourke Street Bakery, 15 East 28th Street, 917-675-6394
From the brains behind the famed Australian Bakery, grab Chef Paul Allam's book on baked goods All Things Sweet. The bakery will write a personalized message for you signed by Allam, add a Bourke Street bread tote bag, and wrap it up beautifully with a bow.

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 229-2560
For aspiring cooks or the general lovers of good food, Eataly has a selection of products that make a great gift such as festively wrapped cakes, decadent Italian chocolates, fresh pasta, pesto and tomato sauces, olive oils, and kitchen equipment. You can grab one-off items for the perfect meal, or pick-out a holiday gift basket.

Flying Tiger, 920 Broadway, corner of 21st Street, (212) 777-1239
Flying Tiger is packed with little trinkets and quirky holiday treats, clothing, and ornaments. At Flying Tiger, you can spread holiday joy without breaking the bank with gifts starting at just $1.

Fujifilm Wonder Photo Shop, 176 Fifth Avenue, between 22nd and 23rd Streets, (929) 239-4262
Create personalized photo gifts (prints, mugs, blankets) and wall decor, or pick up an Instax camera for film photos that develop instantly. Fujifilm's X Series mirrorless cameras are also available. Fujifilm's Instax Mini Link Smartphone printer that easily prints film pictures directly from your phone is a great gift for anyone.

Fotografiska New York Gift Shop, 281 Park Ave South at 22nd Street
Thew newly opened photography museum based on the world-renowned Stockholm institution, features a ground-floor gift shop with photography-related books, art-work inspired skateboards, candles, and gifts based on the current exhibitions.

Honeybrains, 34 West 22nd Street, (917) 472-7682
The cafe focused on brain health sells a wide variety of raw honey jars from around the world that make the perfect specialty gift for tea and coffee lovers.

Il Fiorista, 17 West 26th Street between Broadway and Sixth Avenue, (646) 490-82409
The restaurant serving up dishes and drinks featuring flowers in their edible forms also has an in-house floral boutique with one-of-a-kind products like their very own bottled sugars, flowers, herbs, spice mixes, and salts.

INSCAPE, 45 West 21st Street, between Fifth and Sixth Avenue
The meditation center Inscape features a storefront wellness shop offering products like essential oils, calming teas, and candles. You can specifically pick products that target better sleep, stress relief, or an energy boost.

The LEGO Store, 200 Fifth Avenue, corner of 23rd Street, (212) 255-3217
For kids and kids at heart, shake up your imagination with holiday gifts from LEGO. Top holiday gifts include elaborate Harry Potter, Disney, and Superhero themed sets. LEGO’s smaller figurines and key chains also make perfect stocking stuffers.

Rituals, 172 Fifth Avenue, corner of 22nd Street, (646) 918-7383
Rituals' suite of shower products, foaming shower gels, candles, and oils make for a gift anyone would be excited to unwrap. Holiday Gift sets for him or her are also available.

Rizzoli Bookstore, 1133 Broadway, between 25th and 26th Streets, (212) 759-2424
For the book lovers in your life, Rizzoli offers a wide collection of books from photography and design, to sports and foreign literature.

Silver Mirror Facial Bar, 20 West 22nd Street, (212) 702-8742
Treat a loved one to some pampering at highly-specialized, results-driven Silver Mirror Facial Bar. Silver Mirror offers a variety of facial treatments, and the shop features a storefront boutique with facial products perfect for holiday gifting.

Space Kiddets, 26 East 22nd Street, between Broadway and Park Avenue South, (212) 420-9878
Space Kiddets is a children’s boutique with a funky vibe offering a one-of-a-kind selection of holiday toys and apparel.

sundays, 51 East 25th Street, between Madison Avenue and Park Avenue South, (646) 998-5711
Gift a mani/pedi at the non-toxic nail salon, or shop products like sundays' selection of non-toxic, vegan, and cruelty-free formula nail polishes.

Todd Snyder, 25 East 26th Street, between Fifth Avenue and Madison Avenue, (917) 242-3482
Head over to Todd Snyder to shop for men's apparel, shoes, and accessories. Have your pick of gifts like cashmere crew shirts, watches, leather gloves, and wool scarves.

The White Company, 155 Fifth Avenue, between Broadway and Fifth Avenue, (646) 741-8777
The White Company offers a curated selection of stylish clothing and home goods. Think cashmere socks, plushy robes, silk sleepwear, fleece blankets, and intoxicating candles.

Photo: Rituals

Dec 10, 2019

New Neighbor: Summer Salt

The Flatiron Partnership is thrilled to welcome Summer Salt to the neighborhood! Bringing Baja-style beach food to 23rd Street between Madison & Park, Summer Salt features freshly made tacos, burritos, and sides that immediately call to mind salty ocean air and San Diego sun.

Owner Danny Lyu lives locally, and Summer Salt is his third food-related venture. Lyu also owns the beloved Cemitas El Tigre in Sunnyside Queens and the catering company Head Over Meals. He built Summer Salt around Southern California surf culture and the food that rolls with it — food from Baja — like the crispy fried fish tacos Lyu ate as a kid growing up in Southern California.

(Carne Asada Cali Burrito with french fries)

Summer Salt's menu features burritos, burrito bowls, tacos, and a selection of sides like chips and guac. For anyone craving the California Burritos stuffed with shoestring potatoes that are popular on the West Coast, they've got you covered. You can even make a burrito bowl California style with a base of shoestring fries. If you prefer Mission Style with rice and beans, they've got that too. Their corn tortillas are also authentically nixtamalized, a traditional way of preparing tortillas which includes soaking the maize (corn) in limewater. You may not be familiar with the process, but you will be plenty familiar with the delicious results.

Have your pick of classic options like Carnitas, Carne Asada, Pollo Asada, and vegetarian-friendly Tofu & Cauliflower Tinga, or Baja options like homemade spicy Baja Fried Chicken, lightly battered Baja Crispy Fish, Baja Seared Adobo Fish, or Baja Seared Adobo shrimp, both pan-seared with a lime-chili rub.

(Baja Crispy Fish Taco)

Of his new location, Lyu explains, "I chose Flatiron because I'm a neighbor, and I've worked in the neighborhood (just 3 blocks from Summer Salt). The great mix of residents and business people in the Flatiron creates a liveliness like nowhere else in the city. Whether it's tourists posing in front of the namesake building or locals strolling through Madison Square Park, there's a buzz here that gives off some great energy."

Lyu describes himself as food, fishing, and Baja obsessive, ever on the hunt for better beach food. He has tried every taco, burrito, gordita, flauta, and salsa from coast to coast and San Clemente to Tijuana.

The Summer Salt team intends to provide guests with an exceptional, fast-casual experience, perfect for quick or sit down lunches and dinner. Pair any of their food offerings with a selection of beers, margaritas, Palomas and White Claw. The restaurant seats approximately 30 people, and will soon offer online ordering for faster pick up. The restaurant's space calls upon California surf and beach culture with a giant fish decor, sailor portraits, and surfboard wax sold at the register.

Summer Salt is open for lunch and dinner daily from 11 am to 10 pm.

Summer Salt, 30 East 23rd Street between Madison and Park Avenues, 212.209.0648, @summersaltnyc

Dec 10, 2019

New Neighbor: Om Juice Bar

The Flatiron Partnership welcomes Om Juice Bar to the neighborhood at 62 Madison Avenue at the corner of 27th Street bring good vibes and good-for-you food. With a strong eye for freshness and health, Om Juice Bar touts its juices as mindfully delicious made with organic produce and cold-pressed to order. The Bar's menu also features a selection of nutritious smoothies, fruit-based bowls, and avocado toast.

Inspired by a meditation retreat, Om Juice Bar's founder Anastasia Kulinich felt compelled to open her own juice bar after experiencing the wellness benefits of adopting a plant-based diet herself. With the intention of not cutting corners with truly nutritious ingredients, Om is committed to offering organic, vegan, wholesome juices and foods.

"I'm so excited to open my first NYC business in the beautiful Flatiron neighborhood. I chose this area because it has a dynamic mix of offices, restaurants, fitness studios, residents, visitors, and parks" said Kulinich. "Already, I have heard from so many guests that they are very happy for a new juice bar here. I'm thrilled that we can offer our fresh juice to everyone."

You have your pick of eight different juices at Om crafted to replenish and revitalize without any hidden ingredients or questionable additives. Calling upon its location, the "Flatiron" juice is made with spinach, green apple, celery, cucumber, ginger, and lemon, and the "Madison Green Garden" is made with kale, pineapple, cucumber, and apple. Several other juices feature citrus, carrot, and apple flavors. All juices are served in fully recyclable glass bottles. Bring back your bottles to reuse and you will receive $1 off of your next juice purchase!

A wide variety of plant-based milks and proteins, spices, seeds, and fresh fruits are used to create nine different smoothies. The "Deep Blue" smoothie described by a google reviewer as "the most unique smoothie of [his] life" is made with coconut milk, cashews, chia seeds, banana, dates, blue spirulina, ginger and sea salt. A classic favorite flavor, the "Mint Chocolate Chip" blends together banana, cacao powder, chia seeds, hemp seeds, dates, mint, cacao nibs, sea salt, and almond milk.

Om's three smoothie bowls are made with fresh fruits, and healthy nuts and seeds. The "Happy Bowl" is made with banana, strawberries, acai, dates, oat milk, and sea salt, topped with banana, strawberries, granola, and coconut flakes. And what appears to be a fan-favorite online, the "Blue Lagoon" bowl is made with banana, mango, pineapple, dates, blue majik, sea salt, almond milk, topped with pear, granola, and chia seeds.

Om also serves a variety of hot drinks including espresso, americano, cappuccino, matcha latte, and golden latte.

When it comes to the Bar's space, the brightly lit shop with bold yellow walls elicits a feel-good feeling upon entering. A stocked grab-and-go cooler at the front allows for quick pick-ups on the run. Each month, the shop will donate 1% of all sales to local animal rescue organizations.

As Flatiron continues to develop as a hub of health and wellness in New York City, we are excited to have Om Juice Bar in the district.

Om Juice Bar is open daily from 8 am to 7 pm.

Om Juice Bar, 62 Madison Avenue, 917-409-5900, @omjuicebarnyc

Dec 6, 2019

Flatiron Foodie: maman’s Espresso Chocolate Granola Bar

maman is a café and bakery bringing both sweet and savory childhood favorites of its founders. Benjamin Sormonte and Elisa Marshall, to life. Inspired by recipes from their mothers, the menu calls on cuisine from the south of France and North America. Their dishes focus on quality, locally sourced ingredients and highlight twists on classic French techniques. Whether its lavender hot chocolate, fan-favorite nutty chocolate chip cookies, or homemade soup and grilled cheese, maman is a spot to find comfort in during this cold season.

For this week's Flatiron Foodie, maman shares their recipe for a decadent holiday treat that's a perfect pairing with a morning coffee or a sweet bite alongside any meal. The Espresso Chocolate Granola Bar is made with a nutty, coconut granola base with a silky chocolate ganache center topped with a velvety, coffee-flavored ganache layer. Enjoy!

maman’s Espresso Chocolate Granola Bar At-Home Recipe

Ingredients

Granola Base:

3 cups Gluten-free oats
¾ cup Walnuts
½ cup Pecans
1 ¼ tbsp Shredded coconut
½ tbsp Salt
1/3 cup + 2 tbsp Almond butter
2 tbsp Sunflower oil
1.5 tbsp Maple syrup
1 tsp Ground cinnamon
1 tbsp Coffee extract
1 ¼ tbsp Coffee grounds

Coffee Ganache:

1 ¾ cup White chocolate
5 fl oz Heavy Cream
3 tbsp Butter
½ tbsp Coffee extract

Chocolate Ganache:

¾ cup Dark chocolate
1 cup Heavy cream
2 ¼ tbsp Butter

Directions

Make the granola:

Mix all the dry ingredients together in a large bowl.
In a medium-sized bowl or the bowl of a KitchenAid, mix together all of the wet ingredients with the coffee grounds.
Pour wet mixture over dry mixture and mix until everything is combined
Then pour onto a sheet pan with wax paper and spread into an even layer.
Bake at 300°F for 12 minutes.
Stir to break up any large chunks and put back into the oven for 3 more minutes.
Take out of the oven and set aside to cool. Do not refrigerate.

Assemble the Granola Bar :

Step 1: Make the granola bar base.

In a bowl, mix granola with ½ cup of melted butter
Pour into a 9-inch ring on a plate or sheet pan that has been lined with parchment for easy removal (make sure it can fit in your fridge or freezer).
Press granola mixture into the ring with a flat, metal spatula to flatten the base. Make sure this is pressed well around the edges so that your ganache doesn't leak through the mold.
Place it in the fridge for 3 hours or the freezer for 1 hour to harden.

Step 2: Make the chocolate ganache.

Melt chocolate in the microwave or with a double boiler.
In a separate pot, bring heavy cream to a boil.
Pour heavy cream over the melted chocolate and whisk until smooth.
Cut butter into small pieces and add them into the ganache mixture.
Mix until the butter is fully incorporated.
Pour over the granola base.
Place in the fridge for one hour or until set.

Step 3: Make the coffee ganache

Melt chocolate in the microwave or with a double boiler.
Bring heavy cream and coffee extract to a boil.
Pour heated coffee-flavored heavy cream over the chocolate and whisk until smooth.
Cut butter into small pieces and mix in butter.
Pour into the 9-inch ring on top of the chocolate ganache.
Spread coffee ganache to make an even layer.
Place in the fridge overnight.

Lastly, decorate the slices, cut into bars or bite-size pieces, and enjoy! We like to decorate ours with drizzled chocolate and chocolate-covered espresso beans.

Pictured below: maman's Pastry Chef Jean Louis

maman, 22 West 25th Street, between Broadway and Sixth Avenue, @_maman_nyc

Dec 4, 2019

November News Roundup

In November, the Flatiron District embraced its first snowstorm of the season and experienced noteworthy media shout-outs highlighting new business announcements, art exhibitions, and exciting real estate developments. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

Restaurants & Bars

Fancy food court operators Urbanspace are readying a new location in Midtown at 152 West 52nd Street this December with an intriguing group of newly announced vendors including a potential offshoot of Eisenberg’s — a first-ever spinoff for the 90-year-old Flatiron sandwich shop (via Eater New York)
Now closed Flatiron Lounge was named one of the "14 Bars That Changed Cocktails Forever in America" claiming it was a "bar of the people" cranking out an enormous volume of creative craft cocktails (via Robb Report).
Chef Hoyoung Kim’s first solo restaurant Jua will open in Flatiron at 36 East 22nd Street with interpretations of simple classic Korean flavors.Jua will serve a six-course menu ($95) that begins with a raw mackerel course and builds toward a duck course. The opening date yet to be announced (via Eater New York).
Thanks to its rooftop igloos 230 Fifth was named one of "New York City's 11 Festive Bars & Restaurants" (via 6 sq ft).
OM Juice Bar opened its doors at 62 Madison Avenue. The plant-based cafe offers organic juices, smoothies, espresso drinks, and treats (via OM Juice).

BID Businesses

Tech company Flatiron Health discussed their commitment to tacking diversity within the tech industry (via Built-in NYC).
After two decades in Chelsea, Laughing Lotus yoga studio closed its doors to make way for two new locations in the Flatiron District and the Upper East Side. The Flatiron Studio opened its doors at 166 Fifth Avenue (via Patch).
Rumble Boxing's new fitness concept Rumble Training featuring group treadmill and strength training classes debuted at 49 West 23rd Street (via Rumble).

Real Estate

The ticket-selling service SeatGeek's moved its company's headquarters to Flatiron with an office built for influencers featuring three carefully decorated fan bedrooms filled with finds reminiscent of '90s childhood rooms (via Business Insider).
Hungryroot, a plant-based meal kit delivery company moved into permanent digs in the Flatiron District at 7 West 22nd Street. Hungryroot inked a 5-year deal for 10,000 square feet (via Commercial Observer).
L&L Holding Company has partnered with Standard Arts on a new public art exhibition at the base of 200 Fifth Avenue. The installation is titled “Pixel Garden” and was completed by Latin American artist Gustavo Prado (via New York YIMBY).
Flatiron-based company Tiffany Co. was sold for $16.2 billion to France’s LVMH Moet Hennessy Louis Vuitton, the world’s largest luxury good company (via Chain Storage).

Around the Neighborhood

Manhattan College presents a Veteran's Gallery at the Flatiron Building. Experiencing Veterans and Artists Collaboration (EVAC), an art project that was displayed at the college's Library in spring 2019, has moved into the building's pop-up space (via Manhattan College).
The Flatiron Holiday Art Installation Ziggy by Hou de Sousa was named as one of the "10
New Public Art Installations Not To Miss in NYC," (via Untapped NewYork).

Header Photo: Pixel Garden (Photo credit: Paula Abreu Pita, Courtesy: Standard Arts, L&L Holding)
Thumbnail Photo: 230 Fifth by Eric Vasquez via PR Newswire

Dec 3, 2019

Flatiron Cheer Social Media Contest #ZiggyFlatiron

Visitors to see Ziggy Flatiron are invited to share their photos and experiences on Instagram. Images shared from public accounts, using the #ZiggyFlatiron hashtag, will be entered to win prizes from local Flatiron businesses.

Prizes include dining gift certificates, fitness memberships and classes, tickets to performances, and much more. A winner will be picked each day of 23 Days of Flatiron Cheer from December 1st through December 23rd!

#ZiggyFlatiron Prizes:

12/1 Taim: $50 Gift Card
12/2 Hill Country: $50 Gift Card
12/3 Bode Yoga: A 5 Pack of Classes
12/4 Rolln $50 Gift Card
12/5 Obica $100 Gift Card
12/6 Eataly Flatiron Gift Basket with a selection of premium products inside
12/7 wagamama $50 Gift card
12/8 The People’s Improv Theater: Joy of Improv Class Package. The PIT’s four-week intro to improv class ($149 Value)
12/9 Playday: 2 free Children’s Classes ($72 Value)
12/10 Scampi: $50 Gift Certificate
12/11 Fujifilm Wonder Photoshop: A Free birthday party package (Up to $600 Value)
12/12 Dancebody: A Pack of 3 Classes
12/13 Poster House: Guest passes to Poster House, a T-shirt and a Poster
12/14 Apple Seeds: 1 month Playground Membership ($161 Value)
12/15 Broadway Bodies: Free month of Dance Classes ($195 Value)
12/16 Y7: $50 Gift Card
12/17 Exhale: Gift Bag with grip socks and a free class ($54 Value)
12/18 Mangia: $50 Gift Card
12/19 Zucker's: Complimentary lunch for 8 people
12/20 TADA!: One Day Camp giveaway
12/21 Riccardo Maggiore: Beauty Package including a haircut and customized hair/scalp treatment with Owner Riccardo Maggiore. ($275 Value)
12/22 SPIN: Free Party at SPIN for up to 10 people
12/23 Fotocare: Photography Gift basket

How it works:

Take a photo with or of the installation, or at a holiday event on the Public Plaza, and post it on Instagram using #ZiggyFlatiron.
Accounts must be public.
***Those without an Instagram account can submit through email to info@flatirondistrict.nyc
The winner will be selected through a randomized lottery system.
To be entered to win the prize for that day, your photo must be posted by 5 pm. Photos posted after 5 pm will be entered to win the following day.
Saturday and Sunday winners will be selected on the following Monday.

*Prizes are subject to change. Please check back and follow @FlatironNY on Instagram for the latest information*

Please visit our Holiday 2019 page for more information on all things Flatiron Cheer!

Dec 2, 2019

Flatiron Foodies: Covina's Brussels Sprouts + Pear Pizza

The New American restaurant Covina is brought to us by James Beard Award-Winning husband and wife duo, Chefs Tim and Nancy Cushman. The Mediterranean inspired American menu features pasta, pizza, and wood-grilled meats. Named one of the "Coziest Hangouts in NYC" by Zaggat and one of "12 Restaurants Perfect For Literally Everyone" by The Infatuation, the restaurant has something for everyone with an inviting atmosphere.

Chef Tim Cushman shares his recipe for Covina's Brussels Sprouts + Pear Pizza made with a mascarpone-caramelized pear sauce and grated fontina cheese topped with a sunny-side-up egg.

Brussels Sprouts + Pear Pizza with Mascarpone Sauce: