Apr 13, 2022

New Neighbor: Towa

We're excited to welcome Towa, the modern Japanese and kaiseki-inspired restaurant to the neighborhood. Located at 36 West 26th Street in NoMad, Towa opens with Hand Hospitality, the team behind notable restaurants, including Her Name is Han, Jua, and Atomix

"Towa chose this neighborhood because it is a landmark of New York, a place where various food cultures and dining are combined," says the Towa team. "We are very happy to a neighbor."

Towa celebrates the elements of a Japanese kaiseki meal, which is a traditional, seasonally-driven, technique-heavy multi-course dinner. The restaurant offers a casual and vibrant setting with a la carte dishes and a curated list of cocktails and sake, perfect for dinner with friends, family, or solo. Towa's menu is led by Chef Masaya Shirai, former Chef of Michelin-starred restaurant, Sushi Azabu. The menu is organized by cooking technique, an important component of Kaiseki cuisine, including Fried, Grilled, Raw, and Boiled. Additionally, Towa offers a counter-only omakase menu for $100. 

Photo Credit: Hand Hospitality

For dinner, start with an appetizer or two, such as the Kanpachi Carpaccio served with Ponzu sauce, Asian pear, radish, dill, and extra virgin olive oil. Also, order the Umami Tomato, a Dashi broth marinated tomato with dashi jelly, chia seeds, and passion fruits. Continue on with Agemono - Fried dishes like the Truffle Croquette, handcrafted and filled with minced beef, potato, truffle paste, and topped with a truffle slice. Enjoy the Yasai Vegetable Tempura with assorted vegetables, including eggplant, okra, lotus root, sweet potato, and shiitake mushroom, among others. 

 Photo Credit: Hand Hospitality

For Yakimono - Grilled plates, enjoy the Wagyu Ishiyaki, a DIY steak grilling platter with A5 wagyu beef served with wasabi, yuzu kosho, miso, and soy sauce. Or, try the Yaki Gani, grilled king crab that's complimented by a creamy crab miso sauce. Nabemono - Hot Pot options include Sukiyaki Nabe featuring a soy sauce based clear broth with sliced wagyu beef, tofu, and vegetables. Savor the Tantan Nabe, a spicy based soup with minced chicken, shisho, and tofu, or order the Hotate Shinjo Nabe, a dashi broth based soup with minced hotate ball, napa cabbage, and tofu. 

Additionally, Towa offers Sashimi and Sushi, including Seasonal Sashimi, Nigiri, and specialty rolls. Not to be missed are the Prosciutto Maki and Uni Wagyu Maki Rolls. The Prosciutto Maki comes with prosciutto, crab meat, caper, dill, avocado, and shiso flower. The Uni Wagyu Maki features a seared wagyu slice, uni, and asparagus. Enjoy Shokuji - Noodle offerings like Ebi Mazemen, a dry noodle dish with a shrimp bisque sauce, or Kamo Soba, a hot buckwheat noodle soup with duck breast, among more flavorful choices. 

Photo Credit: Hand Hospitality

Pair your meal with a handcrafted cocktail from Towa's extensive beverage menu that highlights Japanese whiskey and sake with fresh juices and key ingredients. Try the Greenwich made with sparkling sake, okunomatsu sake, shiso syrup, and cucumber slice. Perfect for spring and summer, enjoy the Sun Peach, with suntory hibiki whiskey, peach puree, oolong tea, and fresh lemon juice.  End your dinner with Kanmi - Dessert, including Pomegranate Shiso GelatoSake Kasu Cheesecake, and Panna Cotta.

Photo Credit: Hand Hospitality 

With a mid-century modern design aesthetic, Towa's design includes warm woods with a 42-seat dining room. The intimate omakase bar features an additional 8 seats. 

Head to Towa for a unique and unforgettable dining experience! 

Towa is open Tuesday through Thursday from 5 pm to 9:30 pm, and Friday through Saturday from 5 pm to 10 pm. You can make a reservation here

Towa, 36 West 26th Street, Reservations, @towanyc. 

All Photography Credit: Hand Hospitality.

Apr 11, 2022

Q1 2022 Flatiron Pedestrian Report

The Partnership collects pedestrian counts on the Flatiron Public Plazas via three cameras that anonymously tally the number of people passing through. Our latest report summarizes data from January 1st through March 31st.

Apr 7, 2022

New Neighbor: M&T Bank

We're excited to welcome M&T Bank's newest branch to the neighborhood at 470 Park Avenue South that was previously located at 95 Madison Avenue. The new Park Avenue South location joins 17 additional branches across the New York Metro Area and is the first fully redesigned digital M&T Bank.  

Photo Credit: M&T Bank

For 25 years M&T Bank has been serving Flatiron & NoMad through assisting, encouraging, and enabling customers and communities to thrive. With a focus and commitment to community banking, the new M&T branch provides services to the growing diverse neighborhood. "Our goal is to provide value beyond banking as we aim to provide an experience that understands and embraces the needs of our multicultural customers," says Senior VP Bilingual Branch Manager Luis Perdomo. "We are thrilled to open this new location in the Flatiron/NoMad area and to be part of this vibrant community." 

The Park Avenue South branch is conveniently located on the corner of East 31st Street, making it readily accessible to both M&T Bank's exisiting retail and business clients as well as prospective customers. The updated branch features a space of 2,100 square feet, which includes two teller stations, two private offices, a conference room, seating area, and a 24-hour walk-up ATM. Additionally, this M&T Bank can host events with up to 50 people at a time and offers two 85" LCD screens to host virtual events. 

Photo Credit: M&T Bank

M&T Bank offers personal, business, and commerical banking to meet a variety of financial needs. The team at the Park Avenue South branch bring decades of experience to effectively work with clients, from residents to small business owners in Flatiron & NoMad. M&T Bank Park Avenue South is led by Luis Perdomo, Senior VP Bilingual Branch Manager with his team of four, including Luis Corrales, Senior VP Business Banking Manager, Esther Persaud, Universal Banker, and Maribel Olivieri-Paylor, Universal Banker. 

Photo Credit: M&T Bank

M&T Bank Park Avenue South is open Monday through Wednesday from 9 am to 4 pm, Thursday from 9 am to 5 pm, Friday from 9 am to 4 pm, and is closed Saturday through Sunday. 

M&T Bank, 470 Park Avenue South, @mandt_bank.

All Photography Credit: M&T Bank.

Apr 4, 2022

New Trash Bins Rolled out in District Expansion Area

As the District recently doubled in size at the start of 2022, our Clean Team has placed nearly 100 new trash bins in the expanded service area on 20th Street and along Sixth, Broadway, Fifth, Madison, and Park in NoMad. These new trash bins add to our robust sanitation efforts in a larger footprint for a more clean and cohesive neighborhood. With our dedicated Clean Team presence along these dynamic blocks, our new stakeholders, business owners, and visitors alike can enjoy cleaner and inviting streets as well as beautified public spaces. 


All trash bins are maintained daily to ensure longevity by removal of litter, graffiti, and stickers to keep the streetscape's cleanliness consistent across the District. As Flatiron & NoMad evolve, so do we in order to sustain the neighborhood's vitality. If you would like to showcase your support for a clean neighborhood, local businesses and organizations can sponsor a new co-branded trash receptacle. Details available in our sponsorship catalog

Photography Credit: Flatiron District, NYC.

Apr 4, 2022

March News Roundup

News highlights include restaurant openings and announcements, new office tenants, and hotel construction progress. Stay in the know with the latest Flatiron News

Restaurants & Bars

District Businesses

Real Estate 

Around the Neighborhood

  • Author Christiane Bird's new book A Block in Time captures New York City history at Fifth Avenue and Twenty-Third Street (via WNYC).
  • Hugh Hayden's art installation "Brier Patch" is on view in Madison Square Park until May 1 (via Tribeca Citizen).

Header Photo Credit: Serra by Birreria.
Thumbnail Photo Credit: Allbirds.

Mar 31, 2022

A Little Retail Therapy in Flatiron & NoMad

You need a new look for an event this weekend and have only your lunch break to make it happen. Or you're meeting your Mom for her birthday dinner but still need that gift. Or maybe you just need a little pick-me-up? We're on it!

We've rounded up some of our favorite retailers in Flatiron and NoMad from fashion and skincare, to home decor and children's toys. Whether you're squeezing an errand into your day, or taking your time to treat yourself, this neighborhood is the perfect place to find 'just the thing'. 


Alo Yoga, 164 Fifth Avenue, (347)-394-2770
Alo Yoga offers women's activewear including, tops, leggings, shorts and sweatpants, as well as yoga essentials such as mats & blocks.

Club Monaco, 160 Fifth Avenue, (212)-352-0936
Find new chic pieces to add to your wardrobe from Club Monaco which offers stylish clothing for men and women from business casual to weekend wear.

Johnston & Murphy, 200 Fifth Avenue, (212)-242-1636
Johnston & Murphy offers a selection of shoes, apparel, and leather goods for men and women. Shop men's blazers, wallets, and scarves, and women's boots and jackets this season. 

Noir et Blanc, 7 West 25th Street, (212)-627-1750
The contemporary, French-inspired boutique Noir et Blanc offers fashion-conscious apparel, shoes, and accessories for women.

Project Gaia NYC, 57 West 21st Street, (917)-639-3958
The sustainable luxe fashion store carries products by up-and-coming designers and artists. Shop women's apparel, footwear, jewelry, handbags, and wellness & beauty.

Rhone, 133 Fifth Avenue, (646)-707-3515
Shop for versatile men's activewear at Rhone from sports-specific apparel to basics tees and socks.

The Thrifty HoG, 11 West 25th Street, (212)-206-1174
The upscale resale boutique offers a curated selection of gently used vintage, new, and used men's and women's clothing as well as home decor items. Net proceeds support the non-profit Hearts of Gold, that supports homeless mothers and their children. 

Thursday Boot Company, 48 West 21st Street, 2nd Floor, (917)-261-6911
Head over to Thursday Boot Co. to shop high-quality boots for men and women that are comfortable, durable, and stylish. Plus, quality leather jackets and accessories like belts and wallets.

Todd Snyder, 25 East 26th Street, (917)-242-3482
Todd Snyder carries craft menswear such as apparel, shoes, and accessories. Shop sweaters, boots, leather wallets, and gloves.

Yeohlee, 12 West 29th Street, (212)-244-8635
An award-winning fashion designer, Yeohlee sells sustainable, zero-waste clothing for all ages and sizes. Designs are driven by material to maximize the use of each fabric. Shop tops, pants, skirts, dresses, one-of-a-kind pieces, and accessories. 


10/10 Optics, 50 Madison Avenue, (212)-510-8183
At 10/10 Optics, shop for stylish sunglasses from brands such as Ray-Ban, Tom Ford, and Prada.  

Foto Care, 41 West 22nd Street, (212)-741-2990
For professional or amateur photographers, Foto Care offers cameras, lenses, film, and essential accessories. 

Jung Lee NY, 25 West 29th Street, (212)-257-5655
At Jung Lee NY shop for unique housewares for decorating and entertaining including wine glasses, flower vases, candles, pillows, and throws.   

Maison 10, 4 West 29th Street, (646)-590-1291
The concept boutique highlights products from talented designers and artists within 10 categories over the course of 10 weeks from beauty to home goods. Shop eclectic items such as jewelry, skincare and housewares. 

Memories of New York, 206 Fifth Avenue, (212)-252-0030
Perfect to shop for loved ones living outside of NYC, Memories of New York has great souvenirs that encapsulate the Big Apple from "I Love NY" t-shirts to snowglobes and keychains. 

Rizzoli Bookstore, 1133 Broadway, (212)-759-2424
Shop bestsellers as well as photography, cooking, fashion, and design books. The bookstore also carries art sets for adults and children, beautifully designed journals, and puzzles.

Specialty Retail

Fotografiska Gift Shop, 281 Park Avenue South, (212)-433-3686
The NYC location of the renowned Swedish photography museum, offers a ground-floor gift shop featuring photography books, posters, apparel, and exhibit-related merchandise. 

Harry Potter New York, 935 Broadway
At Harry Potter New York shop the wizarding world for personalized wands, sweets from the confectionary, and apparel. 

LEGO Store, 200 Fifth Avenue, (212)-255-3217
For kids, LEGO offers themed and exclusive sets featuring Disney, Harry Potter, and Star Wars that spark creativity and imagination. Also, shop LEGO apparel and accessories. 

National Museum of Mathematics Gift Shop, 11 East 26th Street, (212)-542-0566
The MoMath gift shop has creative & fun puzzles, toys, games, and children's books. 

Poster House Gift Shop, 119 West 23rd Street, (917)-722-2439
Shop original posters, prints, books, apparel & accessories, and exhibit-related merchandise.

Skincare & Wellness

DECIEM, 1134A Broadway, (646)-502-5523
Find sustainable skincare products at DECIEM such as cleansers, serums, and masques as well as makeup, including foundation, concealer, and primer. 

Heyday NoMad, 1130 Broadway, (646)-869-3601
Shop for personalized skincare at Heyday NoMad, including cleansers, exfoliants, and moisturizers. You can also treat yourself or a loved one to a facial.

Silver Mirror Facial Bar, 20 West 22nd Street, (212)-702-8742
Book a world-class facial yourself or gift to your loved one at Silver Mirror Facial Bar. Also, you can shop for esthetician-favorite skincare products.

Standard Dose, 1145 Broadway, (212)-547-9453
Shop wellness items at Standard Dose such as candles, teas, soaps, and tinctures as well as children's toys like wooden puzzles and games. 

sundays nail studio, 51 East 25th Street, (646)-998-5711
Enjoy a Mani/Pedi at sundays, a non-toxic nail salon, and shop for non-toxic, vegan, and cruelty-free nail polishes, hand cream, and candles.

WTHN, 20 West 22nd Street, (646)-558-9846
Relax with an acupuncture session at WTHN and shop for wellness and de-stress items such as an acupressure mat set, a rose quartz eye mask, and herbal supplements. 

Header Photo Credit: Jung Lee NY.
Thumbnail Photo Credit: Johnston & Murphy.
Slider Photo Credit: Club Monaco.

Mar 29, 2022

New Neighbor: Carrot Express

We're excited to welcome Carrot Express, the fast-casual health conscious restaurant to the neighborhood. Located at 18 West 23rd Street, this is Carrot Express' first New York City location outside of South Florida. Founded in 1993, Owner Mario Laufer saw a lack of healthy eateries in Miami Beach and began serving nutritious and tasty food inside a gas station before opening his first brick and mortar restaurant. Two decades later, Carrot Express has now more than 15 locations.  

"We wanted to open our first NY restaurant in an energetic and hip neighborhood like Flatiron. There is a bit of everything and something for everyone and that is what Carrot Express embodies," says Principal and Creative Director Alberto Bassal. "Since we opened our doors we are so humbled by all the love and support we have already received from the community and grateful to be a part of it."

Carrot Express' health conscious concept focuses on offering food options for a variety of diets and uses all-fresh, natural, and high-quality ingredients in their flavorful recipes. With an expansive and creative menu, Carrot Express serves a wide range of salads, bowls, and wraps as well as smoothies and fresh-pressed juices. Guests can also enjoy all-day breakfast dishes and coffee to stay fueled and energized. 

Photo Credit: Carrot Express 

To start off your day, order the protein-filled Quinoa Breakfast Bowl that's topped with cremini mushrooms, sauteed kale, avocado, pico de gallo, and a cage-free sunny side egg. Or, get your berry fix with the Berry Almond Butter Toast served on toasted sourdough and topped with almond butter, strawberries, blueberries, chia seeds, cinnamon, toasted coconut flakes, and drizzled honey. For lunch, enjoy the Green Goddess Salad or the best-selling LIV Wrap with grilled chicken, avocado, quinoa, kale, jack cheese, and delicious basil pesto. Sip on a Green Dream Fresh-Pressed Juice or an Acai Dream Smoothie. Finish your meal with a slice of their Signature Carrot Cake made with freshly grated carrots and layered with homemade cream cheese frosting and crushed pralines.

Photo Credit: Carrot Express

Carrot Express also has vegan and gluten free options. Plant-based dishes such as the Vegan Picadillo Bowl, Healthy Burger Bowl with Tofu and Teeka Salad, among others are great for lunch or dinner. Highlights of the gluten free choices include Stuffed Sweet Potatoes, Grilled Chicken Platter, and Scottish Salmon. Additionally, Carrot Express features options that cater to other dietary needs such as dairy-free, vegetarian, paleo-friendly, and keto-friendly. 

Photo Credit: Carrot Express 

Stop by Carrot Express for a nutrient-rich breakfast, lunch or dinner in an inviting and relaxed atmosphere.

Carrot Express is open Monday through Friday from 8 am to 9 pm and Saturday through Sunday from 9 am to 9pm. Order in-person or online for pickup and delivery here.

Carrot Express, 18 West 23rd Street, @carrotexpress.

All Photography Credit: Carrot Express.

Mar 29, 2022

Easter & Passover Dining Guide 2022

With Easter and Passover approaching fast this month, we've put together a dining guide for your holiday. Whether celebrating at home or dining out, enjoy delicious brunch, dinner, and dessert spreads!

Barbounia, 250 Park Avenue South, (212)-995-0242
Enjoy Passover at the Mediterranean restaurant Barbounia. The holiday menu includes appetizers, entrees, and dessert. Make your reservation here.

Bourke Street Bakery, 15 East 28th Street
For Easter, enjoy Hot Cross Buns and Carrot Cake from Bourke Street Bakery. Serve a flourless dessert at Passover such as their decadent Orange & Almond Cake. Order online for pickup or delivery here.

Chocolat Moderne, 27 West 20th Street, 9th Floor, (212)-229-4797
Shop beautiful hand-painted Chocolate Eggs for Easter from Chocolat Moderne. Vegan options are also available. Explore the Easter collection here

Dominique Ansel Workshop, 17 East 27th Street, (212)-901-1015
Celebrate Easter with adorable handmade Chocolate Eggs and Passover with delicious Chocolate Covered Matzo topped with roasted pistachios and Maldon sea salt. Order these desserts and other festive treats for pick up now through Sunday, April 17th.    

Eataly, 200 Fifth Avenue, (212)-229-2560
Head to Eataly to shop holiday essentials and Italian sweets, including the traditional Colomba di Pasqua cake. Also, order curated gift baskets and treats for your at-home feast.

ilili236 Fifth Avenue, (212)-683-2929
The popular Lebanese restaurant ilili invites you and your loved ones for Easter Brunch on Sunday, April 17th. A 2-course prix-fixe menu will be served from 11:30 am to 3:30 pm. $65 per person. The a la carte menu will be available for children 12 and under. Make your reservation here.

Krispy Kreme, 36 East 23rd Street, (315)-203-7058
Krispy Kreme is offering Spring-Filled Mini Doughnuts now through April 17th. Specialty doughnuts include, Mini Chocolate Kreme Filled Egg Doughnut, Mini Strawberries & Kreme Filled Egg Doughnut, Mini Kreme Filled Chick Doughnut, and Mini Cake Batter Filled Egg Doughnut. 

maman, 22 West 25th Street, (646)-476-7660
maman is serving 'Eggs in a Nest' Cookies perfect for Easter. Order online a Spring Cookie Gift Box for your holiday spread. 

Mangia NYC, 22 West 23rd Street, (212)-647-0200
Shop Easter treats from Mangia NYC, including hand-decorated Easter Bunny and Easter Egg Cookies, Mini Easter Cupcakes, Coconut Macaron Nests, and Carrot Cake. Pre-order now for pickup and delivery. 

Mark's Off Madison, 41 Madison Avenue, (646)-838-8300
Celebrate Passover with catering from Mark's Off Madison. Passover menu highlights include, Sephardic Charoses, Estelle's Chicken Soup with Matzoh Ball, Shabbot Whole Roasted Organic Chicken, and Vanilla & Valhrona Chocolate-Dipped Macaroons. Place your catering order here. Orders must be made 48 hours in advance. Available for pick up only.  

Merakia, 5 West 21st Street, (212)-380-1950
Join Merakia for their Greek Easter Celebration with a special menu featuring a live DJ. Full menu will also be available. Make your reservation here

Scarpetta88 Madison Avenue, (212) 691-0555
Enjoy an Italian Easter Brunch at Scarpetta on Sunday, April 17th with a 3-course prix fixe menu. $75 per person. Make your reservation here

Zucker's Bagels & Smoked Fish, 40 East 23rd Street, (212)-228-5100
Order a Passover Brunch Package or an Easter Bagel Brunch Package from Zucker's Bagels & Smoked Fish to share or to gift. Enjoy all the essentials from matzah, bagels, cream cheese, smoked salmon, and everything seasoning. 

Header Photo Credit: Dominique Ansel Workshop.
Thumbnail & Home Page Photo Credit: Mangia NYC.

Mar 23, 2022

New Neighbor: Souk Studio

We're excited to welcome Souk Studio, a contemporary yoga studio located at 12 West 27th Street to the district. Founded by Rima Rabbath, an advanced certified Jivamukti Yoga teacher, Souk's unique approach includes hosting teachers across the most significant lineages of yoga. With a focus on community and connection, Souk offers a variety of classes for all yoga practitoners, whether you're looking to begin or further develop your practice, relax, heal an injury, or wind down.  

Photo Credit: Souk Studio

Souk looked at multiple locations before arriving in the Flatiron and NoMad neighborhood. "We at Souk are delighted to be part of such a warm, active, and welcoming area in the heart of Manhattan," says Founder Rima Rabbath. "There is a timelessness to the Flatiron District which reminds me of the timelessness of the teachings of yoga. Something historic and ancient that is practiced now, in the present moment. Souk might be the new kid on the block, yet we are here to celebrate the incredible heritage this neighborhood offers." 

Souk was designed by Home Studios and features crafted interior details, including reclaimed heritage oak wooden flooring in the practice room along with tiles in other areas of the space. Textured concrete contrasts with the delicate, hand-applied paint to the curved walls. You'll get a stunning view in the practice room of the Empire State Building as the windows face north.  

Photo Credit: Souk Studio

Whether you've been doing yoga for years or are curious to start your practice, try out the Dynamic Alignment Class, which is suited for all levels and ages. This 65-minute, foundational class will teach you how body alignment can improve your range of motion and flexibility while also boosting your confidence and courage. Juggling a lot and want to feel relaxed and focused? Souk offers several classes designed to target stress and create stability such as Souk Sweat, Led Ashtanga, and Vinyasa. Deepen your yoga practice with more advanced classes like Jivamukti Open, Jivamukti Align & Refine, and Iyengar Level II & Up.

If healing from an injury, regain your strength with the Form, Flow, Funk-tion Class where you can incorporate modifications that work for you and your current mobility. Wind down at the end of your week with Souk's Yin and Restorative Class for all practitioner levels. You'll concentrate on your breath in long hold postures while relaxing both your body and mind. Music is a large part of Souk classes as the studio features a club level sound system installed by Eleven Audio Design that "will rock your world," says Rima Rabbath. "Listening is always the first step. Hearing a teacher's instructions clearly, without compromising the mood that music provides, allows the practitioner to go deeper into their experience." 

 Photo Credit: Souk Studio

Souk also offers in-studio amenities such as showers, and coming this summer a bar that will offer juice, coffee, wine & beer. Add Souk to your wellness journey and join a community where you'll feel seen, stretched, and strengthened!

Souk is open daily with in-person and livestreamed classes ranging from 60-minutes, 75-minutes, and 90-minutes. Check out the schedule and sign-up for a class.

Souk Studio, 12 West 27th Street, @souk.studio.

Header, Thumbnail & Slider Credit: Souk Studio.