BID Programs

Public Improvements

Through its Public Improvement Program, the BID seeks to enhance the physical environment and aesthetics of the Flatiron District by coordinating and implementing a variety of streetscape and beautification initiatives.

Flatiron Public Plazas

The Flatiron Public Plazas were created by the New York City Department of Transportation (NYC DOT) in 2008, complete with a reconfiguration of traffic patterns at the intersection of Broadway, Fifth Avenue and 23rd Street. 

This project creates safer conditions for pedestrians and cyclists. Additional pedestrian space, new crosswalks and bike lanes and simplified patterns for vehicular traffic provide a more enjoyable experience for the people who live, work, do business in, and visit the area.

The BID maintains the four plazas between 21st and 24th Streets, providing cleaning, public safety, horticulture, and maintenance of plaza amenities. Amenities in the plazas include 149 chairs, 88 tables, 148 planters, 8 benches, 28 granite blocks, 3 Bigbelly trash compacting/recycling units, and during the warmer months, 22 umbrellas. In the summer of 2015, the BID added a solar-powered charging station for mobile devices and tablets, which complements the BID's free WiFi. In addition, the BID's Visitor Information Cart is stationed on the North Plaza, and provides maps and other useful pieces of BID collateral.

To view a press release of Mayor Michael R.Bloomberg, DOT Commissioner Janette Sadik-Khan and Executive Director Jennifer Brown unveiling the public space click here.

To view a PowerPoint presentation of this project click here.

Plaza Activations.

Plaza Event Fees

Streetscape Master Plan

In 2008, the BID hired Starr Whitehouse to conduct a comprehensive master planning process for streetscape and beautification projects.  Working with the BID’s Streetscape committee, Starr Whitehouse conducted an analysis of the district and prepared numerous recommendations.

The Master Plan serves as a blueprint for potential short- and long-range projects contingent on budget availability, Board approval, and City agency / Community Board approvals as applicable. Additional streetscape projects for future implementation include more street trees, wayfinding and signage, and lighting.

Phase I of the Master Plan for Streetscape and Beautification called for hanging flower baskets; custom tree-pit guards with the BID logo and tree-pit plantings; planting of the Park Avenue South malls; and plantings in the Public Plazas. These elements are seen in the neighborhood today and are maintained by the BID through a contract with A. Bulfamante Landscaping, a landscaping firm.

Download the Master Plan here.

Park Avenue South Malls

The BID has "adopted" the Park Avenue South median malls from 21st to 28th Streets and provides seasonal planting and maintenance. The Park Avenue South beautification efforts are generously sponsored by ABS Partners, Colliers International, Con Edison, Hanky Panky, Ltd., Housing & Services, Meringoff Properties, Newmark Grubb Knight Frank, TD Bank, TF Cornerstone, Tiffany & Co., and Walter & Samuels.

Tree-Pit Guards / Tree-Pit Plantings

The BID plants and maintains a total of 180 tree pits. The guards, which display the BID logo, are installed throughout the BID boundaries and feature seasonal plantings, watering and maintenance.


Hanging Baskets

The BID has installed 44 hanging baskets along 23rd Street, Broadway, Fifth Avenue, Sixth Avenue, Madison Avenue, and Park Avenue South. 

Greening the District

The BID's beautifcation projects are made possible, in part, through generous support from "Greening the District" sponsors: 225 Fifth Avenue Condominium, Con Edison, Meringoff Properties, The NoMad Hotel, Tiffany & Co., and Touro College.

Tree-Planting Initiative

The BID continues to coordinate a district-wide tree-planting initiative through the New York City Department of Parks & Recreation's MillionTreesNYC program. To date, 49 trees have been planted as a result of requests submitted by the BID.

Any property owner may request a street tree by clicking here

Bike Racks Through CityRacks Program

CityRacks is a program run by the New York City Department of Transportation (DOT) that provides free bicycle parking racks on City-owned sidewalks to encourage cycling for commuting, short trips and errands. To date, 49 bike racks have been installed in the district from requests submitted by the BID.

For more information about the program and to learn whether your location qualifies, clicking here.

Quick Stats


Public Plaza planters


Tree pits maintained


Hanging baskets


Bike racks


Tulips planted


Approval rating in 2016 Annual Community Survey

Links / Resources

See below for more information on requesting street trees, CityBenches and CityRacks: