The bustling neighborhood, as diverse as New York itself, includes some of the city’s most popular restaurants in a variety of price ranges and cuisines; a dynamic retail environment with a profusion of fashion, beauty and home furnishings stores; superb educational institutions and such architectural highlights as the fabled Flatiron Building, the Metropolitan Life and New York Life buildings and the exquisite New York State Appellate Courthouse. A burgeoning residential community is adding its own new vitality to this historic neighborhood. The district is easily accessed by a range of public transportation options and is just a short stroll from either Grand Central Terminal or Penn Station.

So look around explore, enjoy, and Discover Flatiron! 

 

Flatiron History

Discover Flatiron: The Fortune of Fourth Avenue

The New York City office and loft building boom of the early 20th Century was alive and well in the Flatiron District. A prime example is the FOURTH•AVE•BLDG at 381 Park Avenue South (at East 27th Street).

Constructed in 1909, 381 Park Avenue South is located on what was then known as Fourth Avenue. The surrounding neighborhood grew with the 1904 opening of the Fourth Avenue subway as well as the New York and Harlem Railroad’s central depot at East 26th Street and Park Avenue South, which preceded Grand Central Terminal. “It didn’t have a food court or a giant vaulted space or lines of shops,” wrote Christopher Gray in The New York Times on February 28, 2013. “But, it came to house six-day marathons, elephant races, and a tattooed nobleman.”

Once the subway was in place, it didn’t take long for the area to develop. “Fourth Avenue, now the greatest wholesale commercial thoroughfare on Manhattan Island,” wrote real estate and insurance magnate Wright Barclay in the February 3, 1917 edition of the Real Estate Record and Builders Guide, “has attained this distinction in a little more than ten years.”

In 1959, between East 17th and East 32nd Streets, Fourth Avenue was renamed Park Avenue South. Today, a diverse collection of businesses call Park Avenue South home, including Sarabeth’s and the luxury boutique Hotel Giraffe. The 16-story building still features the original name painted just below the roof on the structure’s southern side as a glimpse into its storied past.

Flatiron Faces

Flatiron Faces: Kate Ward, Editor-in-Chief, Bustle.com

Kate Ward is a self-proclaimed American Idol Ph.D., Shake Shack 'Shroomburger aficionado, and Editor-in-Chief of Bustle, a division of BDG Media. As Bustle makes the move to Park Avenue South this June, the site comfortably remains the “premier digital destination for millennial women” with 50 million monthly unique readers. “Bustle aims to provide women with a platform to write about the issues they care about most," says Ward, who earned a B.S. in Journalism from Northwestern University’s Medill School of Journalism and is a Minnetonka, Minn. native. “My family has lived in Chelsea for the last 10 years, so it’s hard to consider myself anything but a New Yorker!”

1. Briefly describe your role as Editor-in-Chief at Bustle.

At Bustle Digital Group, I directly oversee Bustle, Romper, and Elite Daily's editorial and video teams. On a macro level, I'm in charge of the content strategy behind each site, and responsible for growing audience across all properties. On a micro level, I'm brainstorming ideas for new features on platforms like Instagram and Facebook, developing ways to improve operations on a daily basis, and sitting in lots and lots and lots of meetings. 

2. You are one of the site's founding editors. How would you best describe Bustle?

Bustle is a site that aims to provide women with a platform to write about the issues they care about most, whether that's what's going on in the White House, Harry Styles' new album, or the role feminism has played in their life. That's been our mission since 2013, and we're proud to have never deviated from it.  

3. What led you to pursue journalism as your career, and what do you consider most important for those interested in pursuing this career path?

As soon as I wrote my first news article ever — for my junior high newspaper — I knew I wanted to be a journalist. At first, it was by default — the only thing I loved more than writing was cats, and being a purveyor of a kitten farm wasn't a realistic career goal. But, as the years progressed and I learned more about the media industry, I came to love it even more. There are few careers that allow you to learn about something new every day. It's difficult to get bored when the news cycle is always churning, and there are always more questions that need to be asked. 

Of course, the industry has changed quite a bit since I decided to be a journalist in 1997. I made it through the bounty of layoffs that affected media in 2008, but they taught me a truly important lesson as someone hoping to thrive as a journalist: to be nimble is to survive in media. The industry is moving just as fast as the news cycle these days, and complacency (or a refusal to be open to change) will not only prove to be a disservice to your career path, but to readers as well. 

4.  In 2015, you were named to Forbes "30 Under 30" list. What do you consider your crowning achievement at Bustle?

Quite simply, hiring a hundred co-workers who inspire me every day. Bustle's success hardly has to do directly with my work, but the work put in by the dozens of men and women who regularly help each other become better. I have not only made friends at Bustle, but confidants and mentors as well — there is so much creativity between our walls, teaching me never to settle on the most obvious angle or idea. 

All that work has allowed Bustle to become one of the fastest-growing media companies, rising from zero to 50 million monthly unique readers in a matter of three years. And I'm pretty proud of all 200 of us for that! 

5.  Your Twitter says that you're a Rock of Love historian. Why are you huge a fan of MTV's Bret Michaels reality show?

Oh my gosh, could it be any clearer that I signed up for Twitter in 2008? That said, I am the ultimate high-brow-low-brow television consumer — I can quote both Breaking Bad and Bachelorette with the same amount of fervor. And, back in the late 2000s, Rock of Love was some much-needed ridiculous brain candy after a meaty day covering fast-paced news. I would say, though, that I'm less of a historian now than a nostalgic fan — but I do hold a Ph.D. in American Idol if you ever want to discuss why David Cook was the best winner. 

6.  Bustle is one of the newest neighbors in the Flatiron District, joining a large number of tech industries in the neighborhood. What do you like most about Flatiron?

It's undeniable that, in recent years, there has been a surge of energy in Flatiron, thanks to the company we're about to keep! But I have to say, does it get better than Shake Shack in Madison Square Park on a beautiful day? 

7. During a break in the action, where do you like to grab a bite to eat in the area and what's your favorite dish there?

Unfortunately, I typically don't have enough time during the day to go beyond our office kitchen when I need a snack. But I have enjoyed excellent meals at ABC Kitchen, and fun group events at Flatiron Hall, Maysville, Harding's, Hog Pit, and, of course, Eataly. I'm also a sucker for by CHLOE., and one day, will treat myself at Eleven Madison Park. One day. 

8. What do you consider a "must-see” or “must-do" destination in the neighborhood?

Again, does it get better than Shake Shack in Madison Square Park on a beautiful day? Beyond inhaling a 'ShroomBurger and cheese fries, walking down Broadway and enjoying the Empire State Building view is pretty hard to beat. Oh, and pet all the dogs in Madison Square Park!  

9. What's your favorite building or architectural element in the area?

The Flatiron Building is the undeniable architectural gem of the neighborhood, of course, but the Serbian Orthodox Church, which sadly succumbed to a fire last year, is impossible to ignore. 

10. Choose three words to describe the Flatiron District.

Ambitious. Green. Bustling! 

Walking Tour

Weekly Free Walking Tour

Join our professional guides on a 90-minute journey through this vibrant neighborhood, viewing some of the City’s most notable landmarks.

Click here for more information.

What People Are Saying see

“Village meets midtown.”

When asked to describe the Flatiron District in three words

Brandon Stanton
photographer, Humans of New York

“It's a three-way tie. The architecture. The vibe. The food.”

When asked about his favorite thing about the Flatiron District

Marc Glosserman
Founder & CEO Hill Country Hospitality + local resident

“You are building a community like no other!”

Excerpt from remarks at the 8th Annual Meeting of the Flatiron 23rd Street Partnership

Gale A. Brewer
Manhattan Borough President

Quick Stats

21M

Square feet of commercial real estate

46M+

Total 2015 MTA riders for 23rd Street (1,6,N,R,F,M) and 28th St (1,6,N,R) stations

3,800

Hotel rooms

11,670

Taxi drop offs per weekday in 2015

2M+

Dollars invested in the Public Plazas by the BID