The bustling neighborhood, as diverse as New York itself, includes some of the city’s most popular restaurants in a variety of price ranges and cuisines; a dynamic retail environment with a profusion of fashion, beauty and home furnishings stores; superb educational institutions and such architectural highlights as the fabled Flatiron Building, the Metropolitan Life and New York Life buildings and the exquisite New York State Appellate Courthouse. A burgeoning residential community is adding its own new vitality to this historic neighborhood. The district is easily accessed by a range of public transportation options and is just a short stroll from either Grand Central Terminal or Penn Station.

So look around explore, enjoy, and Discover Flatiron! 


Flatiron History

Discover Flatiron: Best in Show

As the Westminster Kennel Club preps for this year’s Madison Square Garden show held from February 10th through February 13th, the Flatiron/23rd Street Partnership takes a trip back to the late 19th century for a look at the first-ever Best in Show competitions for dogs and cats that made their debut in the arena’s former location on Madison Avenue and 26th Street.

The Westminster Kennel Club was an idea created by an elite group of local dog owners. These men gathered to have boastful conversations about themselves and their pet’s physical prowess at the upscale Westminster Hotel on Irving Place and 16th Street, a place where notables such as British author Charles Dickens stayed while visiting New York City.

“There, sporting gentlemen used to meet in the bar to drink and lie about their shooting accomplishments,” stated author William F. Stifel in The Dog Show: 125 Years of Westminster. “Eventually they formed a club and bought a training area and kennel. They kept their dogs there and hired a trainer.” 

By 1877, the club members had incorporated their new name, Westminster Kennel Club, and scheduled their first dog competition for May 8th. The event was initially known as the First Annual New York Bench Show of Dogs. The dogs had been assigned to benches when not being viewed by judges in the ring. “This allowed for interaction of dogs and their owners with spectators and other owners and breeders as an educational process,” notes the WKC website.

The four-day event took place at Gilmore’s Garden, a passenger depot property on Madison Avenue and 26th Street then owned by railroad and shipping magnate Cornelius Vanderbilt, who leased it to “When Johnny Comes Marching Home” lyricist Patrick Gilmore. The building was later renamed Madison Square Garden by the Vanderbilt family in 1879.

Of the 1,201 entries at the dog competition, wrote The New York Times on February 1, 1976, a number of the contestants, which included two Deerhounds bred by the Queen of England and two Staghounds from a pack owned by the late General George Custer, were seen “rigged up with ribbons, mats, cushions, bells and lace collars, in the most dainty style.”

The show’s opening day attracted an estimated 8,000 spectators and as many as 20,000 its second and third days, which led to adding a fourth day with those proceeds donated to an ASPCA home for stray and disabled dogs. “There was a very good attendance all day, and at night the crush was so great that the utmost difficulty was experienced moving about,” reported The New York Times on May 9, 1877. “The streets outside were blocked with liveried carriages, and the gentlemen who served as ticket sellers could not make change fast enough to suit the throng that was clamoring for admittance.”

The outdoor recreation magazine Forest and Stream also offered a favorable review. “To say that the dog show held in the city last week was a success would but poorly convey an idea of what the result really was,” declared the publication. “It was a magnificent triumph for the dogs and for the projectors of the show. We question if on any previous occasion has there ever assembled in this city such a number of people at one time, and representing as much of the culture, wealth and fashion of the town.”

Absent from the competition, however, was the Best in Show award, which would become a newly created honor three decades later in 1907. In that year, followed by the next two, a female Smooth Fox Terrier named Warren Remedy won the award. A native of Allamuchy Township, New Jersey, the 20-month-old had been bred by socialite Winthrop Rutherford, a featured character prototype in the novels of Flatiron native Edith Wharton. To this day, Warren Remedy remains the only recipient of three Best in Show wins.

Following the popularity of competitions that showcased man’s best friend, feline lovers soon sought the spotlight. The National Cat Show, the first recognized formal cat show in North America, premiered at Madison Square Garden on May 8, 1895. The four-day event featured 176 cats and was organized by James T. Hyde, an Englishman who had work at the Garden’s horse shows.

The first cat show in New York was a great success,” wrote Frances Simpson in her book The Book of the Cat, “from the time the doors opened till its close, though the temperature–which was for part of the time as high as 96 degrees–was hard upon the cats, especially those that had just come from England.”

According to The New York Times on May 11, 1895, “The care of the cats at the Garden has been made a special feature of the show. Fresh milk is provided them three times a day, and the cooked and raw meat given them is fresh. Food can be had for them whenever their owners think they need it. Persons desiring to take their cats home at night are allowed to do so after forfeit of $5. Only about fifty have been removed at night. The others are all asleep by 11.”

A two-year-old Maine Coon named Cosey was chosen as first place winner and Best Longhaired Cat in Show. The black and gray male tabby, owned by Mrs. Frederick A. Brown, resided in Manhattan on East 27th Street. The pressures of being a contestant, however, had allegedly taken a toll on the champion cat. At the 1896 competition, Cosey reportedly “stood the flippant insults of the crowd until patience was exhausted, and the next gloved hand that was poked through the bars of its cage received a sharp blow.”

Photo Credit: Warren Remedy, Westminster Kennel Club

Flatiron Faces

Flatiron Faces: Peter Manning, Menswear Designer

Flatiron Faces: Peter Manning, Menswear Designer 

Meet Peter Manning, menswear designer and founder of Peter Manning NYC. Located at 933 Broadway, between 21st and 22nd Streets, Manning creates classic fashions for men 5 feet 8 inches and under. “We believe,” says the New York City native Manning, “that well-fitting, well-proportioned clothes that fit properly never go out of style.”

1. You design clothing for the “not so tall” guy. Prior, you were a Tony Award-winning producer and real estate developer. What was your motivation to start the company that bears your name?

It was pretty simple. I just wanted clothes that fit and was tired of taking everything to the tailor and paying the "tailor tax." It seemed crazy that no one was making clothes for "not-so-tall" guys. There are a lot of us! 

2. Describe the style of Peter Manning NYC.

We make classic American sportswear that fits. We are stylish but we don't try to impose a certain style on our guy. The range of our customer is so broad, from 19 to 92, and we want them all to make the clothes their own. 

3. You created a fit guide for your brand. How did that come about?

The sizing and grading was based on instinct and using height, weight, and proportions as a guide. Other men’s sizing, for example, small, medium, large, etc., meant something in menswear and so would have been confusing for us to use. We have refined the sizing over the years and added sizes, based on customer feedback, but the core sizing concept has remained the same. We also offer five inseams of 26, 27, 28, 29, and 30 inches.  Anything below 30 is almost never offered in menswear.   

4. What are your best selling items?

Really, everything we offer sells. Our guy needs everything. However, pants are our biggest seller, followed by outerwear, tailored clothing, and shirting.  

5. What do you consider essential clothing items every guy should own?

A great pair of well-fitting dark indigo jeans, a good chino, a perfect white shirt, a navy blazer (no brass buttons!), a well-cut dress pant, a good suit, a top-notch shoe, and a great topcoat.  Of course, there are more, but with those things you can pretty much get by in any situation. 

6. You began the business as an online venture in 2012 before opening your NYC Fit Shop in the Flatiron District last year. What prompted the move to brick and mortar, and why Flatiron?

We had previously been in a sixth floor office/studio and warehouse in a loft building in Brooklyn’s DUMBO, and we carved out a dressing room and fitting area there. People would come to us from all over the country, and the world! We knew that we needed a more accessible Fit Shop and focused on the Flatiron District because of its central location and vibrancy. We found the most extraordinary space at 933 Broadway and have loved being here. The Fit Shop is a place where customers can come and work with us and figure out their sizing and shop, but we ship everything from our warehouse. So, we are not a traditional brick and mortar store.

7. Do you have a go-to place for food here in the Flatiron District? Favorite dish?

There are so many great options, but we are busy, so I am usually picking something up and eating at my desk. I love soups from Pret A Manger, salads from Dig Inn, and delicious bowls from INDAY

8. What do you consider a “must-see” or “must-do” here in the neighborhood?

I love what has happened with Madison Square Park and a stroll there is always refreshing. At some point, you have to stand on line at Shake Shack. I love their burgers and fries and standing on line has become an iconic neighborhood activity.  

9. What’s your favorite building or architectural element in the area?

The architecture along Broadway is sublime, and we can see the Clock Tower at the MetLife Building out our window and I love that. Of course, being near the Flatiron Building is really special. I never tire of it. 

10. Finally, choose three words to describe the Flatiron District.

Vibrant. Urban. Eclectic.  

Walking Tour

Weekly Free Walking Tour

Join our professional guides on a 90-minute journey through this vibrant neighborhood, viewing some of the City’s most notable landmarks.

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What People Are Saying see

“Village meets midtown.”

When asked to describe the Flatiron District in three words

Brandon Stanton
photographer, Humans of New York

“It's a three-way tie. The architecture. The vibe. The food.”

When asked about his favorite thing about the Flatiron District

Marc Glosserman
Founder & CEO Hill Country Hospitality + local resident

“You are building a community like no other!”

Excerpt from remarks at the 8th Annual Meeting of the Flatiron 23rd Street Partnership

Gale A. Brewer
Manhattan Borough President

Quick Stats


Square feet of commercial real estate


Total 2016 MTA riders for 23rd Street (1,6,N,R,F,M) and 28th St (1,6,N,R) stations


Hotel rooms


Taxi drop offs per weekday in 2016


Dollars invested in the Public Plazas by the BID